Colorado Independent Publishers Associaton 1

An e-Publicaton of the Colorado Independent Publishers Associaton

Important Dates
Saturday, May 17
Turn Your Book into a Speaking Opp.

Saturday, May 17
LAST CALL: CIPA EVVY Awards Deadline
Saturday, August 23
CIPA EVVY Banquet & Awards Ceremony
Join our mailing list to keep
up to date with all of CIPAs events!
Inside
Presidents Leter
May Monthly Meetng
2014-2015 CIPA Board Nominees
Submit Your Book by Saturday! CIPA EVVYs
ARTICLE: 2014The Year to Self-Publish
Member News
Upcoming Events
10 Reasons to Join CIPA
7 Ways to Make CIPA Pay for You
CIPA Board Members
November 2010
May 2014
Presidents Leter
Wow, what a month! I have spent the
last month buried in CIPA EVVY submis-
sions. We are having a record-breaking
year. Our top year was 2009 when we
had 201 category entries. Weve blown
past that and we stll have a week to
go! What does this mean for CIPA?
Recogniton and acceptance, which is
what youre always going for in PR. What
does it mean for you? You know that if
youve entered, youre stll in compet-
ton, which makes winning that much
sweeter! (Were acceptng submissions
untl this Saturday!)

As the owner of Hugo House Publishers,
Ltd., I work with my authors on how to
market their books. This means doing all
the PR you can, promotng your book
whenever and wherever the opportunity
arises, and constantly putng yourself in
a positon where you can sell your book!

So many authors think that they never
could get up in front of a group of people
and sell their book. Theyre missing out
on some prime opportunites to let peo-
ple know about their book and ask for
the sale.

I really stress this with my authors: You
do the PR work so that you, your book,
and your message are accepted by po-
tental readers. Only then are you able to
promote your book which then leads you
to asking for the sale.

Only when you ask for the sale can you
sell anythingthats true for any product
or service anyone sells. So, when youre
in a speaking situatonsay in front of a
Rotary Clubas you speak to the group,
you become safe. They get interested in
your message. At the end of your talk,
Find us on:
www.CIPACatalog.com
Colorado Independent Publishers Associaton
3361 W Monmouth Ave
Englewood, CO 80110
Phone: 970-315-CIPA (2472)
Admin@CIPACatalog.com

2014 Colorado Independent Publishers Associaton
you very gently and with a lot of inten-
ton and confdence, let them know that
you have books to sell and that if anyone
is interested, you will be staying on afer
the meetng, and youll be happy to auto-
graph a book for them. Once youve
done it a few tmes, the intenton and
confdence come easier!

But heres the key to selling books this
way. You have to know how to speak
efectvely to the group so that theyll get
excited about who you are and what
youre talking aboutso much so that
theyll want to take a piece of you home
with them. Thats your book!

So thats why for our last meetng, were
going to tackle this potentally frighten-
ing subject head on. Come and fnd out
how you can put together a presentaton
that you can talk to someone about. And
don't think your book wouldnt qualify.
These groups are always looking for good
quality content. If you have a memoir,
whats the message of the book? I bet
its a good one. Maybe your book is
about historyyour history situated in
the larger historical context. They could
be interested in that.

Dont let the word speaker fool you.
Youre all potental speakers! I look for-
ward to seeing you all on the 17
th
!

Much love,

Dr. Patricia A. Ross
CIPA President 2013-2014
Save $10 if you register by 6pm Friday
evening! Register here.





2 Colorado Independent Publishers Associaton
May Event
Did you know that one of the best ways to promote your book
is with speaking engagements? Even if you have no plans to
launch a speaking career, if you are asked to speak you need to
be ready. Dont pass up these important, career-building and
book-selling opportunites!
Speaking engagements create powerful buzz, ofer fantastc
new contacts and opportunites, and can be quite lucratve in
terms of back-of-the-room sales or even speaking fees!
Join us May 17 to learn everything you need to turn your book
into a powerful talk, and present it with authority. We have
two dynamite speakers on tap:
From the Page to the Stage 3 Secrets for
Creatng a Dynamic Speaker Platorm,
presented by Lori Hanson
This short, info-packed program includes steps for transitoning
your message from your book to a speech. Well
highlight the basics you need to get started in the
speaking business, including:
Defning your speaker market and develop-
ing a powerful program people want to
hear
Understanding what you need to market yourself as a
speaker and
The three secrets you need to succeed.

Speaking With Power, Presence and Ease,
presented by Marilyn Sudbeck

Selling your books at speaking engagements? There is a direct
correlaton between your presentaton performance and the
number of books going out that day, and in the
future. Marilyn will demonstrate speaking skills
learned in Toastmasters and will show you basic
rules of PowerPoint presentatons. Nail your
presentaton and sell your book by presentng
yourself efectvely:
Public speaking rules and best practces to capture an
audiences interestand hold it
How a PowerPoint presentaton can convey your mes-
sage much more efectvely
Climb up on the CIPA stage (if you dare) and be coached
on presentaton skills by Marilyn!

More about our presenters here.
Roundtables for Saturday's meetng:
Turn Your Book into a Speech Lori Hanson
Speaking Tips to Sell More Books Marilyn Sudbeck
Create Proftable Book Marketng Plan Kathy Mason
Google Hangouts Don Schmidt
Family albums, etc. - Concept to print Bookcrafers
Efectve One-sheet Karen Saunders

Dont forgetSave $10 if you register
online by this Friday evening, 6pm!
$20 for CIPA Members by 6pm Friday before Event
$30 for Nonmembers, Guests, Member Door Pricing
Were on Meetup. Let your peers know
you are coming.
RSVP via Meetup afer you register!
Turn Your Book Into
Speaking Opportunites!
Saturday, May 17, 2014
Free Breakfast and Cofee
Doors open at 8am for Registraton
8:30am to Noon: Meetng

Church of Scientology
2340 Blake Street
Denver, CO 80205

Colorado Independent Publishers Associaton 3
Board Nominees for 2014-2015

Come to the May 17 CIPA meetng and vote
to elect the following
volunteers to CIPAs Board for the new year
of 2014-2015!

Grady T. Birdsong was raised in
central and southwestern Kansas
before enlistng in the Marine Corps in
1966. Afer serving two tours in the
|Northern I Corps region of Vietnam
in 1968 and 1969 he traveled the
world, enjoying a successful career in business devel-
opment, marketng and technical sales in the tele-
communicatons, data, and the fber-optc industries.
Now retred, Grady lives with his wife Pamela in the
Denver area, where he enjoys his grandchildren and
spends his tme writng, volunteering and huntng big
game. Grady is a graduate of Regis University in Den-
ver, Colorado.
Karen Douglass is a Colorado writer.
She has published several short fc-
ton pieces, many poems, a collecton
of short fcton, Bones in the Chimney,
and fve books of poetry. The most
recent is Two-Gun Lil. She has an MA
in English Lit and an MFA in Creatve Writng
(Vermont College). She is a member of Lighthouse
Writers Workshop and Colorado Independent Pub-
lishers Associaton. She teaches creatve writng at
Front Range Community College. You can visit her
blog and publicaton list here.


Mary Walewski, owner of Buy The
Book Marketng, is a past member of
the CIPA board of directors, serving
frst as Board Secretary and then
Public Relatons/Marketng Chair. She
is currently working with board
members to grow CIPA's online platorm to promote
the organizaton and its members.
Kathy Mason, President of Mason
Works, LLC, has successful experi-
ence with high impact consultng
results. Kathys past experience
includes owning an award winning,
million dollar business for eleven years (The Bugle,
Ltd), Sales and Marketng Director for four
businesses and a high-level management positon
with the Change Enablement Team at Arthur
Andersen. She is fuent in Italian and has successfully
consulted with internatonal audiences. She is a high
energy cause-marketng expert with over twenty-
fve years of expertse at rolling-out cutng edge
technologies for business building communicatons,
training and book or e-book publicaton.


Melanie Mulhall
2008 First Place, 2009 Third Place, 2011
First Place, 2012 First Place, and 2013
First Place EVVY Award winner for
Editing
Author of the EVVY Award winning book,
Living the DreamA Guidebook for Job
Seekers and Career Explorers
Office: 303-469-5780 | mmulhall@earthlink.net
TheDragonHeart.com | DragonheartWritingandEditing.com
MelanieMulhall.Wordpress.com

4 Colorado Independent Publishers Associaton
Last day to submit: 5/17 Saturday!
This is a big year for the CIPA EVVYswere one of the
longest-running independent book awards in the United States.
Our goal with the CIPA EVVYs is to help audiences everywhere
know which are the best of the best books published from
2010 to 2013.
Below you will fnd specifc directons on how to submit your
book (or books!) for awards. We ask that you do the entre
submission process online. However, if you prefer to submit a
hard copy of the form with a check for the entry fees, please
contact Patricia Ross, CIPA President.
We are opening the competton to print, eBooks and audio
books. However, please note the following:
IMPORTANTIf your book is in both print and electronic for-
mats (eBook and/or audio book) you must submit a print book
for all print and appropriate technical categories. If your book is
produced in an eBook or audio book format, then you may sub-
mit only those fles.
For example: You have a childrens book that you want to sub-
mit for the childrens storybook and the childrens illustraton
categories. You have a print and an eBook. ONLY send the print
books to the address listed below. If you submit your childrens
book for the eBook technical category, then you would submit
an eBook as well as the print books. If your book is ONLY pro-
duced in eBook or audio book format, then you would submit
the eBook or the audio book for all categories.
The process for submitng books to the 2014 CIPA
EVVY competton includes several steps. Please
visit the full details here.
20
th
Annual CIPA EVVY Awards
CIPA Membership not required!
Deadline: Saturday, May 17, 2014

Colorado Independent Publishers Associaton 5
2014The Year to Self-Publish
Dust Of That Manuscript and Self-Publish
in 2014
By Kelly Schuknecht
Recently 2013 came to an end and 2014 came storming in. The
new year is a tme for fresh starts, commitment to change and,
most importantly, a new determinaton to meet new goals. For
some writers, the New Year is the perfect tme to produce new
works. For others, dustng of an old manuscript might be just
the tcket.
If there are abandoned works taking up space on the hard drive
or in a desk drawer, dont let them go to waste! Dig them out
and see if a dash of New Year enthusiasm and determinaton is
all they need to become a great book. Follow these steps to
freshen up the manuscript for self-publishing in 2014:
Awaken. Its tme to wake up and reassess that long-
dormant manuscript. It may be considered as either uterly
brilliant or complete rubbish (although if it's considered liter-
ary gold, it would be self-published by now). All writers feel
one of those extremes about their own work just afer com-
pletng it, and its almost never as good or bad as they think.
Bring it out of deep freeze and give it one more chance.
Dissect. Dig into each page like it's being read for the frst
tme and leave no stone unturned. Set aside whatever feel-
ings or impressions about the manuscript and look at it with
fresh, new eyes. It's easier to be much more objectve about
it now that tme has passed. Pretend its someone elses
work, if that helps. Strokes of genius may be discovered that
weren't recognized before.
Reshape. Of course, along with unearthing forgoten bril-
liance, it's possible that a fair share of thorny passages may
be discovered that inspire What was I thinking? moments.
Time to toss out the junk and tghten up that manuscript. Be
merciless. It is okay if the manuscript looks and sounds com-
pletely diferent when it's done. The New Year is all about
redefning and changing.
Build. Fill in the bald patches elements of the story that
require elaboraton, such as further plot and character devel-
opment. Build on what is already there; the entre manu-
script doesn't need to be redone.
Nurture. Cultvate a plan to nurture those parts of the book
that are weakest. Sprinkle it generously with notes about
what changes need to be made as it is reviewed and re-
viewed again; gradually, the writng and overall story will
transform into the masterpiece that has been imagined. New
projects arent about quick success; they are about a year of
nurturing goals and dreams.
Expand the mind. Read the works of others. See a good
movie, or listen to some favorite music. Exchange ideas with
other writers. The idea is to borrow inspiraton that will
beter inform the book.
Realize. Once all the eforts have turned the old manuscript
into a great book, it is tme to take that product to market
and enjoy the success of completng a book. It's done, and
readers cant wait to read the work!
Fresh eyes and a few good brainstorms may produce all the
fresh ideas needed to turn that literary New Year project into
a chart-topping book published in 2014. Good luck!
ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Executve
Vice President of Outskirts Press. In additon to
her contributons to the Outskirts Press blog at
blog.outskirtspress.com, Kelly and a group of
talented marketng experts ofer book mar-
ketng services, support, and products to not
only published Outskirts Press authors, but to
all authors and professionals who are interest-
ed in marketng their books and/or careers.
Learn more about Kelly on her blog at kellyschuknecht.com.




6 Colorado Independent Publishers Associaton
Member News
CIPA Member Invited to Speak at a Conventon An art artcle
Gary Michael wrote appeared in the digital version of Plein Air
Magazine and the editor invited him to give a talk
on "What Is Plein Air" at the annual Plein Air Con-
venton & Expo in Monterey, CA. He received lots
of wonderful comments on his presentaton. He
even had people wantng to take their photo with
him. It was also a successful business venture as
he sold three copies of his book, Journey From
Litle Lef.
CIPA Member Publishes Guest Post Kirk Axelson has published
a guest post to the CIPA Bookshelf Blog. The post can be found
at the CIPA Blog here. He discusses how
benefcial and important the previous CIPA
meetng was for his new book, Fantastc! How
One Word Shapes Your Destny. Thanks to the
advice of the panelists, he had his cover designer
redo his book cover with great success. His book
is available now on his website.
CIPA Associate Member Proud to Share News of Book Award
Prat Brothers Compositon is pleased to announce that one of
its favorite authors, Estes Parks Historian Laureate James H.
Pickering, is a fnalist for the 2014 Colorado Book Award. His
book Joe Mills of Estes Park (Estes Park Museum
Friends & Foundaton Press, 2013), featuring cov-
er design, page design, and typesetng by PBC, is
one of three fnalists in the Biography category.
The winners will be announced on Friday, June 13,
in Aspen, Colorado. Best of luck to Jim Pickering
and to Joe Mills of Estes Park!
May 23, 2014: Sue Leonard will be presentng her newly pub-
lished book Gif of a Lifetme: Finding Fulflling Things in the
Unexpected at an art recepton at Kneading Hands Therapy on
May 23rd from 5-7pm.
Earlier in the month the author also had a book
signing at the Yampa Valley University Women's
monthly meetng and also at the United Method-
ist Church in Steamboat. The book is available
through all major online sellers and also through
Come and See Christan Books and Gifs and Kneading Hands
Therapy in Steamboat.
June 14, 2014: Author, Speaker, and Writers Coach Teresa
Funke is ofering her popular That Book Inside You workshop
again on June 14 at Mulligans Pub in Fort Collins
from 9:00-4:00. This is her most popular work-
shop and covers writng, editng, submitng, pub-
lishing, and marketng your book. Its all the infor-
maton youd fnd in a weekend-long writers con-
ference for half the tme and half the price.
Lunch, workbook, and follow-up call included. The
price is $265 per person. If you know of anyone interested in
atending, have them contact Teresa at trfunke@comcast.net
or visit htp://www.teresafunke.com/coaching/writers/that-
book-inside-you for more informaton.
Upcoming Events

Colorado Independent Publishers Associaton 7
10 Reasons to Join CIPA
(as a Regular Member)
1. Monthly meetngsOur monthly meetngs ofer expert
industry professionals geared to jump start your writng,
publishing, or book sales.
2. Free adviceEach monthly meetng starts with a
series of roundtable hosts to help answer your most
pressing publishing questons.
3. Early bird sign-up discounts for CIPA meetngs and
events.
4. The annual CIPA EVVY AwardsA book competton
program that honors the best of our members' books by
providing an independently judged competton in vari-
ous genres and technical categories.
5. Access to Associate Service Providers where you can fnd
the best of the best in editng, book cover design, layout,
marketng, printng, and more.
6. Trade show opportunitesCIPA members can promote
their books at such industry trade shows as Mountains
and Plains Independent Booksellers Associaton (MPIBA),
Colorado Associaton of Libraries (CAL), and others.
7. Vote at membership meetngsMembers voices count
with CIPA!
8. Eligibility to partcipate in the Douglas County Libraries
eBook Submission Program.
9. Network with your PeersMeet and greet like-minded
writers, authors, and industry professionals.
10. FREE marketng for your book by submitng your news
to the CIPA Signature, which is distributed to members
and non-members alike!
Successful publishers and
authors belong in CIPA!
1. Atend monthly meetngsComing to CIPA's monthly
meetngs puts you in direct contact with members and
guests. You'll meet prospectve customers and learn more
about book publishing from high-caliber speakers.
2. Do a presentaton at a monthly meetngSpeaking of
high-caliber speakers - be one! Are you an authority in
your feld? If you are interested in giving an informaton-
based presentaton, contact the Program Chair with your
idea. The goal is not to advertse your specifc business,
but to educate the members in your specialized feld.
3. Volunteer on commitees and/or CIPA's BoardYou
know it's true: the more you put in, the more you'll get
out of your membership. Email us here to see where you
can volunteer your tme and talents. Try it, you'll like it!
4. Submit an artcle to CIPA SignatureWrite an infor-
maton-flled artcle in your area of expertse and submit it
to the newsleter editor here for inclusion in the CIPA
newsleter. Keep it informatonal. Beter yet, place an eye-
popping advertsement in the Signature!
5. Host a meetng roundtableCIPA roundtables are de-
signed to help anyone with any genre, with any queston,
simple or complex, for new writers and publishers as well
as experienced authors and publishers. Are you an expert
in your feld? Contact our Program Chair for consideraton
to host a roundtable.
6. Prominently display your marketng materialsA desig-
nated Associate Service Provider table is set up at each
meetng where you can display your fyers, one sheets,
business cards, or other marketng materials. That's nine
chances to get your company in front of our members.
The more members that see your informaton, the more
business you atract. Think Law of Numbers!
7. Showcase your servicesA designated Associate Service
Provider Directory is hosted on the CIPA Catalog website,
not only for our members to see, but for anyone doing a
web search. Our analytcs show that 50 percent of our
web visitors come from search engine results. Get listed,
get seen, get business!
7 Ways to Make CIPA Pay for You
(as an Associate Member)

8 Colorado Independent Publishers Associaton
CIPA Board 2013-2014
CIPAs Signature Newsletter Team
Veronica Yager
CIPA Dir. of Internal Afairs
Signature Editor
Charol Messenger
The Writng Doctor
Signature Proofreader

Patricia Ross
President
Dr. C. Daniel Miller
Immediate Past President
Ann Nye West
Treasurer






Don Schmidt
Secretary, Memberships,
& Marketng Chair
Joyce Miller
Arm Chair
AnnaMarie Jackson
Sponsorship Chair





Leslie Miller
Program Director

Mike Daniels
CIPA ELF President
Michelle Rodenburg
Young Authors League