Design Document CSI Logo

Client: Rakshak Foundation

Goals and Purpose
The client wants to design the logo for one of their initiatives Citizens Social Initiative to
create a more dynamic look for the pages on their Web site. The Webbased logo sho!ld be
tho!ght provocative and inspiring. It sho!ld reflect the spirit of "akshak #o!ndation
enabling the st!dents to contrib!te in addressing the p!blic iss!es and striving towards
better nation.
Audience
The target a!dience of the website are the grad!ation$postgrad!ation st!dents looking for an
f!lltime %year research program on analyzing the p!blic iss!es and coming !p with
effective long term s!stainable sol!tions to them. The grad!ation st!dents who are interested
can take part in the program as s!mmer interns where they work as a College "esearcher
d!ring their interim and involve in College level Conference& p!blicizing their work and
resol!tions that came o!t of the research.
Design Concepts:
Concept-1:
The logo emphasizes on inspiring the st!dents participation towards bright India. The logo
consists of tricolored Indian 'ap embedded with a shining circle. (n the Indian map& )
grad!ated st!dents *dressed in grad!ation dress+ will be embedded. The shining circle
indicates brightening society of the co!ntry& whereas the st!dents clad in grad!ation attire
denotes the program involves bright minds in research on p!blic iss!es. "ight after this
image& we represent o!r acronym CSI followed by the tag line ,mpowering St!dents
towards -right .ation written below the image.
Concept-2
This logo foc!s on yo!th involvement in serving the nation. The logo contains )/ yo!ng
people clip arts together& and over them will be seen flying Indian flag. This entire thing will
be inscribed within a circle. The image is followed by CSI acronym !nder which the
abbreviation of it will be written in small fonts. The image indicates the yo!ng brains p!tting
forward the flo!rishing nation& indicated by the flying flag.
Concept 3:
This logo ocus on po!er o educated "ndian #outh in or$ing o a nation and %ringing
it to!ards a ne! shining era& The logo consists o 3 #oung students !ith their clothes in
the national tricolor se'uence (saron) !hite) green*& A%o+e the$ shines the chakra& ,n
the right C-" na$e !ith the tag line ./ead "ndia To!ards0To A 1etter Future2& The
i$age pro$pts a shining uture o "ndia to %e led %# educated #outh&
Concept-3:
This logo ocus on the #outh holing the torch
o leading "ndia to the uture& The logo
consists o a #oung person holding a %aton
!ith la$es rese$%ling the "ndian lag& The
torch is a s#$%ol o leading as is in s#nc !ith
the idea o C-"& ,n the right C-" na$e is
stated& The logo pro$pts #oung people to +olunteer and lead "ndia to its uture&
1