Factors influencing Leisure travel of the Youth

(Gentlemen)


Group 9

Section A

Marketing Management – I
Term I


Indian Institute of Management – Lucknow






Name ID Phone Number
Srujana K ABM10005 8175063958
Muthukumari G A PGP28087 8127456305
Divyapreet Singh PGP29003 8860459448
Vidya Anand PGP29008 9980426026
Deepali Choudhary PGP29013 7753011994
Chandan Kumar PGP29018 7416649503
Ram Moorthy R PGP29023 8123150711


Introduction:

Leisure travel – a kind of travel we define for taking a break from usual work or after
exams. Leisure, or free time, is time spent away for relaxing and free the mind from stress. Time
frame for Leisure travel may depend upon many factors like vacation period, climatic condition,
financial position, persons travelling with and locations. Usually Leisure travels are associated with
hill stations, beaches, parks and temples. It’s the time travellers like to try to explore new things like
culture, bio diversity, new places, adventurous activities and spend some time with their loved
ones. Leisure travel also helps in developing relationships with peers, to establish personal
preferences.


Factors to be considered:
 People around us like family, friends, colleagues etc.
 Environment around us like the kind of place person is living in, climate, etc.
 Financial feasibility
 Duration of travel


Project Plan

















Project Proposal Submission
Literature Review
Designing and Framing the Sample
Survey Questionnaire
Conducting Survey / Data Collection
Findings and Conclusion
Initial Report
Feedback
Final Report


Biblography:
1) What’s Youth Got to Do with It? Exploring the Travel Behaviour of Teens and Young Adults
http://www.uctc.net/research/papers/UCTC-FR-2012-14.pdf

2) Travel Behaviour: A review of recent literature
http://urbanet.curtin.edu.au/local/pdf/ARC_TOD_Working_Paper_3.pdf
3) GENDERED LEISURE: ARE WOMEN MORE CONSTRAINED IN TRAVEL FOR LEISURE?
http://www.chios.aegean.gr/tourism/VOLUME_6_No1_art06.pdf

4)Virginia Tech Paper on Travel behaviour
http://scholar.lib.vt.edu/theses/available/etd-121898-092457/unrestricted/CH1.PDF

5)Berks County Travel Pattern
http://www.co.berks.pa.us/dept/planning/documents/rats/final_lrp/03_lrtp_11-35_ch-2_factafftd.pdf

6) Demand for Outbound Leisure Air Travel and its Key Drivers
http://www.caa.co.uk/docs/5/ERG_Elasticity_Study.pdf

7) Indian youth not too eager to travel, unless headed for luxury destination
http://articles.timesofindia.indiatimes.com/2013-05-21/india/39417431_1_indian-youth-credit-cards-luxury-
travel

8) INDIA TOURISM STATISTICS 2011
http://tourism.gov.in/writereaddata/CMSPagePicture/file/Primary%20Content/MR/pub-OR-
statistics/2011statisticsenglish.pdf

9) INDIA TOURISM STATISTICS at a Glance
http://tourism.gov.in/writereaddata/CMSPagePicture/file/marketresearch/INDIATOURISMSTATICS(ENGLISH).pdf

10) New Horizons in Independent Youth and Student Travel
http://www.atlas-euro.org/pages/pdf/final_full_report.pdf

11) The power of youth travel
http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/the_power_of_youth_travel.pdf










Basic Statistics:
Statistics on Domestic Travel made by Indians, clearly shows sign of growing tourism



Below Pie–chart gives the favoured destination of Indian Population




Research Objective:

 To analyse the factors that affects the travelling decisions of youth (men) belonging to age
group 15-25.
 To make a study on how perception of leisure differs among individuals.
 To differentiate motives and constraints behind travel for leisure in youth from others like
women, middle aged, senior citizens etc.


 To study the travel patterns of the youth like locations, mode of transport, duration of stay
etc.
 To analyse segmentation area of Leisure Tourism for Youth (Men) and ways to attract
them.
 To explore new opportunities in the field of Leisure Travel.