1300 CODING (1300 263 464)

email info@matthews.com.au www.matthews.com.au

Customer Application Summary
BACKGROUND
Port Lincoln Tuna Processors co-manufactures
a wide range of canned and pouched food
products for some of Australias leading brands.
Sited in South Australias tuna capital of Port
Lincoln, at the Eyre Peninsulas southern tip, the
company began as a tuna processor in 1976.
Gradually, it diversied into non-sh products;
today Port Lincoln Tuna processes baby food,
liquid sauces and gravies, plus avour bases for
many well-known Australian brands in a large
variety of cans and exible pouches.
The company also processes southern blue-
n tuna for the fresh export market, along with
tinned salmon for Tassal.
SITUATION
Tasmanian-based Tassal wanted to run a
promotion on its 95-gram tins of salmon.
Port Lincoln Tuna Processors couldnt cover the
existing wrap-around label with another label,
leaving the top (the opposite end to the ring pull),
as the place for a promotional sticker.
The co-manufacturer needed to quickly nd a
Label Applicator that could do this, since none
of its existing equipment was suitable for the job.
BUSINESS NEEDS
Cost-effective solution
Port Lincoln Tuna Processors does not have
a big call to apply promotional labels, so the
solution needed to be cost effective.
It also needed to be operational in a short
period of time to meet Tassals wider campaign
promotion timelines.
PROCESS NEEDS
The company was looking for consistent
accuracy and efciency in the new labelling
equipment.
The equipment also needed to t onto an
existing line, without disrupting or changing the
production process.
The labeller also had to cope with food-
manufacturing conditions.
SOLUTION
Port Lincoln Tuna Processors approached
Matthews Intelligent Identication for a solution.
After assessing the specications, Matthews
recommended an Avery ALS 204 in-line Label
Applicator.
OUTCOME
Matthews installed the ALS 204 onto the
production line after the wrap-around labeller.
Port Lincoln Tuna Processors uses this to
apply a single top-label, 60mm wide, to 95g
metal tins. The labels are applied to the side
facing upwards on the supermarket shelf, so
are easily seen by consumers.
From the time the co-manufacturer
approached Matthews, they very quickly
had the applicator up and running to help
Port Lincoln meet Tassals timelines.
The Avery meets Port Lincoln Tuna
Processors objectives for consistent
accuracy and efciency: it automatically
adjusts to the production lines actual speed
via automatic product speed following
(APSF). The line running the promotional
labels operates at around 375 tins a minute.
The ALS also meets Port Lincolns need for
robustness and reliability, being suited to
harsh operations that need precision and
reliability.
Now we have the applicator,
Larry says, we can use
the machine for all sorts of
applications.
Larry Vallance, operations manager, Port
Lincoln Tuna Processors
PORT LINCOLN TUNA PROCESSORS
INDUSTRY: FOOD & GROCERY
APPLICATION: PROMOTIONAL LABEL ON SMALL TINS
TECHNOLOGY: LABEL APPLICATOR
PRODUCT: AVERY ALS 204