Nokia continues to be Indias preferred and most famous brand.

Not bad for a Finnish company

trying to sell products in the fastest growing telecom market.


After Nokia the next brand which is not a FMCG product is Reliance Mobile. This
trendlogo_nokia_115_40_1b continues for the rest of the list.

Few non-FMCG brands are sandwiched between bunch of FMCG brands. This list is compiled from
ETs slideshow. Read my complete analysis after the list.

Indias Top 100 Brands :

Nokia : The top brand in India comes from Finland.
Colgate
Lux : Hindustan Unilver Ltd
Lifebuoy : Hindustan Unilver Ltd
Dettol : This is like Xerox. 90% of the people dont know alternative for Dettol. There is one I know of
called Savlon. And Lifebuoy has its own product but Dettol is the brand.
Horlicks
Tata Salt
Pepsodent
Britannia
Reliance Mobile : Bummer. It is not Airtel but it is Reliance Mobile. I am sure most of the brand value
is coming from the name Reliance.
Close-up
Airtel
State Bank of India
Glucon D
Clinic Plus
Ponds
LIC : People dont ask if you have insurance. People ask if you have LIC. Most of it can be attributed
to the closed economy of India where LIC is the only insurance company.
Fair & Lovely
BSNL
LG
Good Knight
Parle Products
Bisleri Again a Xerox moment. People ask for Bisleri water and then choose Aquafina or Kinley or
whatever is availble. I did not know Bisleri was a brand until few years ago.
Tata Tea
Vicks : I cannot think of an alternative to this.
Pepsi
Ariel
Dabur
Frooti
Vodafone
Mirinda
Coca-Cola
Hero Honda
Bournvita
Maggi
Bata
Tata Indicom
Sony
Thums Up
Titan
Surf
Philips
RIN
Godrej
Videocon
Maaza fevicol_sh
Amul
Samsung
Johnson & Johnson
Head & Shoulders
Complan
Sunsilk
Samsung Mobile Phones
Fevicol
Iodex
All Out
LG Mobile Phones
Limca
Cadbury
Fanta
Rasna
Zandu Balm
Dabur Amla
Onida
Asian Paints
Cinthol
Moov
Sony Ericsson
7 Up
Hajmola
Amrutanjan Balm
Tide
Pantene
Vim
Wheel
Parachute
Boroplus
Boost
Vaseline
Mortein
Motorola
Maruti
Rexona
Dove
Sonata Watches
Sunfeast
Nirma
Crocin
Medimix
Ujala
VIP Luggage
Bank of India
HMT
Sprite
Pears
Boroline
Big Bazaar
ICICI Bank
Nestle
Bajaj Motorcycles.


Quite an interesting list. The only car brand to be featured in the list is Maruti. A good indication that
car penetration is low and wherever it penetrated Maruti has done remarkably well.

If we look at the individual sectors of telecom here are the top brands for telecom :

Reliance Mobile
Airtel
BSNL
Vodafone
Tata Indicom
Predominantly the top players in the telecom space. But the noteworthy thing is Reliance Mobile is a
better brand than Airtel. This always beats me. How could that be? The only explanation I can think
of is the brand value it already gets from Reliance.

For all the ZooZoo magic and the brilliant ad campaign Vodafone is behind BSNL in brand value. BSNL
has a broader reach than Vodafone.

Coming to the mobile brands, the top 5 mobile brands in India :

Nokia
Samsung Mobile Phones
LG Mobile Phones
Sony Ericsson
Motorola


No surprises in the list except for one. Spice Mobile as I have mentioned earlier is supposed to be
the #3 in the market share in terms of units sold. That counts for something to the brand value and
brand recall. It doesnt even feature in the list. Where are they selling?

Other notable brands in the list which do not have the same kind of advertising space or reach and
most importantly which are not consumer durables or FMCG are State Bank of India, ICICI Bank and
Big Bazaar.