Table of Contents

1.0. Risk Reduction While Buying a Car ................................................................................. 1

2.0. Car Reflects Owners Personality .................................................................................... 3
2.1. Types of cars: .............................................................................................................. 3
2.1.1. Sports Cars ........................................................................................................... 3
2.1.2. Luxury Cars .......................................................................................................... 3
2.1.3. Medium-sized cars ................................................................................................ 3
2.1.4. Hatchbacks ........................................................................................................... 4
2.2. Car Colour: .................................................................................................................. 4
3.0. Effect of Peer Group Pressure on Buyers Decision Process ........................................... 5
4.0. A Car Buyers Decision Making Process .......................................................................... 7
4.1. Problem Recognition .................................................................................................... 8
4.2. Search Process ........................................................................................................... 8
4.3. Evaluating Alternatives ................................................................................................ 9
4.4. Selection Stage ............................................................................................................ 9
4.5. Evaluation of Decision ................................................................................................. 9
4.6. Disposal of the car ......................................................................................................10
5.0. Reasons for Communication about the Car Marketplace ................................................11
5.1. Persuasion ..................................................................................................................11
5.2. Developing Crucial Vision ...........................................................................................11
5.3. Creating Brand Awareness .........................................................................................12
5.4. Expressing Competitive Advantage ............................................................................12
5.5. Nurturing Support .......................................................................................................12
5.6. Attracting Talent ..........................................................................................................12
5.7. Informing Investment Community ................................................................................13
5.8. Preferred brands order a premium worth - short and long-term ...................................13
6.0. Everett Rogers Model of Diffusion Adoption of Innovation in the New Car Buyers ......14




1

TASK- 1

Solution:
1.0. Risk Reduction While Buying a Car
While buying a car there are a lot of factors that are to be taken into consideration by the buyer
in order to reduce the risks involved in the process. The car buyer has to decide properly on the
type of car he needs and the specifications that would suit to his personality. The buyer needs
to obtain necessary and reliable information about the brand of car he wants to buy. In the case
of a used car, the buyer also needs to know the previous owners lifestyle so that he may get a
picture of how the car was used. The cars history reports can be referred to in order to check
for any frauds. It would also let the prospective buyer to know whether the mileage was
compromised or if the car suffered any major or minor accidents. In case the buyer of a used
car has very little knowledge about cars he can get the car checked by a professional mechanic
to check for faults. Both new and used car buyers can arrange for a trial period if possible so
that they can get to experience the car better. Furthermore, the car buyer needs to check out
cars with different vendors so that he can know the car market well. He might use the tools and
resources available internet to ease this process.
Shop for newer utilized cars that at least, has a script of their early manufacturer's warranty
remaining. Most late ideal utilized cars have at least three-year frank warranty coverage. This
way you'll become at least a year or so of concord of mind if you buy a utilized car that is less
than three years old. But be sure to confirm the utilized car warranty is fully transferable.
Additionally check into Certified, Pre-Owned (CPO) vehicles. These are late ideal utilized cars
that normally have less than 50,000 miles and have been given multipoint inspections --
alongside each demanded ability or upkeep seized care of beforehand the utilized car is locale
on the lot. CPO plans are backed by the automaker and the vehicles frequently contain a no-
cost spread warranty on main portions such as the engine and transmission. CPO utilized cars
are normally clean and well-maintained. Do a background check for indications that the
particular utilized car you are pondering could be a setback car or one alongside an infrequent
record of whichever recalls or customer complaints. Customer Reports is one more good locale
to jab around. It's additionally a extremely good believed to do a easy Google or Yahoo! Web
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search; just kind in the make and ideal of the vehicle. You can definitely find out if the car has a
past of problems. There will be catalog complaints all above the Internet. Screen the specific
utilized car you are looking at. Even if the ideal has an outstanding standing for quality and
reliability, that particular utilized car could not have been well-maintained. Have a technician,
who is not the one working for the dealer, to gaze the utilized car above as a condition of sale. If
the dealer refuses to permit this, you ought to ponder yourself well warned. Finally, enquire to
discern the utilized cars' ability records.

















3

TASK 2

Solution:
2.0. Car Reflects Owners Personality
People buy cars to fulfil their needs whether it is solely for transport or is also associated with
their ego. It is due to this need we see cars of different models, shapes, sizes and colours.
Sometimes people buy a specific car just because they are left with no choice. But most often a
car aligns with its owners personality. In order to analyse the reason why the car reflects the
owner we need to group cars based on type and colour:
2.1. Types of cars:
Different segments of society use different cars ranging from low-cost small hatchbacks
to expensive deluxe cars.
2.1.1. Sports Cars
Drivers of these cars are mostly the youth who have given themselves to attention
seeking, reckless driving, taking high risks and adventure. This is their basic mentality in
all spheres of life. Some of them also prefer to customise their cars beyond their income
levels.
2.1.2. Luxury Cars
The elite class, businessmen and highly-paid officials prefer to use luxury cars as a part
of their spending based on income rather than boasting usually. Some others, due to
their ego, use luxury cars to display their supremacy.
2.1.3. Medium-sized cars
Typical average income family guys use these cars. The cars expenses are in par with
their earnings. It does not get over crowded and is suitable for taking ones children to
school and weekend trips. Owners of these cars are less ostentatious and egoistic.
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2.1.4. Hatchbacks
Hatchbacks are smaller in size and accommodate fewer passengers. People who do not
have much to spend and try to be economical use hatchbacks.
2.2. Car Colour:
Sometimes people choose a particular colour based on their mindset. People who use
red cars tend to be more arousing or even vigorous while those driving a blue car have a
calm nature. Black car drivers incline to be extra hostile drivers and frequently even
hazardous drivers. A little studies display that extra black cars are encompassed in
accidents. Tranquil and cool persons frequently favor the silver color for their car. The
drivers are additionally recognized as hazardous drivers but are less encompassed in
accidents than proprietors of black cars. Green reflects additionally the beauty of the
nature and drivers incline to be extra distressed concerning the nature problems. White
cars signify innocence and purity. Clients of these cars incline to be safer drivers and are
less encompassed in car accidents. Yellow cars embody idealistic drivers. Yellow is
additionally the color of the sun; drivers of a yellow car incline to be extra joyful and
youthful at heart.











5

TASK 3

Solution:
3.0. Effect of Peer Group Pressure on Buyers Decision
Process
Peer groups are social groups comprising of similar people who share common interests, are in
the same age category or work in the same field, etc. People belonging to a group tend to blend
themselves with the group norms and cultures. This behaviour can directly or indirectly affect
the members day-to-day decisions including major purchase decisions like buying a car.
While buying a car a person first discusses the matter with his peer group in order to obtain
information about different brands, specifications and most importantly to know the kind of car
that is considered as vogue in their view since the car is going to be a public display of ones
personality and lifestyle. He might end up buying the perfect car even though he may not like it
or may hardly afford it. People are also more likely to buy a car of the same brand that their
peers drive in an unrealised effort to imitate them. This happens when the members of the
group identify themselves with a specific brand due to their social status, age, gender, etc. On
the other hand, some members of a peer group may try to buy a superior car than their
counterparts in order to enhance their position within the group. In case the car appears to not
meet the persons expectations after buying it, the person feels dissonant and may decide to
change or retain it. His decision may be affected by the responses from the peers around him.
Peer pressure seems to have three main impacts on an individuals decision making in the long
run:
Accuracy in that people pursue useful, consistent deeds that are reproducible, across the
data they by now have and the deeds that they do. Contemplate of it as a demand to
accomplish aims efficiently and alongside the biggest observed reward.
Affiliation in that people pursue gratification that their deeds ingratiate them alongside
supplementary individuals. Contemplate of it as a demand to craft communal connections
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alongside others in a meaningful, maintainable manner. People buy cars similar to their family
members, friends or someone they look up to.
Maintenance of an affirmative Self-Impression in that people have a steady desire to rise their
own self-awareness so that they can feel greater about themselves. Contemplate of it as a
demand to behave in a manner that boosts their pre-existing self picture across deed,
statement, belief, etc.


















7

TASK 4

Solution:
4.0. A Car Buyers Decision Making Process

Fig. 1.0
Need/Problem recognition
Product information search
Evaluation of alternatives
Product choice
Outcome
Disposal of the product
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It is every single solitary marketers target to come to be inside the head of a consumer. You
desire to figure out how the client makes decisions and how you can come to be them to make
a decision to buy your product or service. There are many steps in a car buyers decision
making procedure: a demand or a desire is understood, find procedure, analogy, product or type
of car selection, evaluation of decision and disposal of the car.
4.1. Problem Recognition
Most decision making starts alongside a slight sort of problem. The client develops a
demand or a desire that they desire to be satisfied. The client sense like something is
missing and needs to address it to come to be back to feeling normal. If you can notice
afterward your target demographic develops these needs or wants, it ought to be a
immaculate era to advance to them. For example, they ran out of toothpaste and
nowadays they demand to go to the store and come to be more.
4.2. Search Process
Most of us are not specialists on everything considering us. In the hunting era we find for
produce or services that can gratify our needs or wants. Find Engines have come to be
our main discovering instrument for answers. It is an instant and facile method to find out
what you are looking for.
Also dont flout considering actual human beings. Our friends and families all have had
countless disparate experiences and can proposition us recommendations. In most
cases recommendations from actual people instead of a find engines are preferred. You
have supplementary of a belief factor alongside people close to you subsequent a
computer program.
You additionally might have had past experiences that assist you in ascertaining your
problem. You might have had an attendance experience in the past that helps you make
the correct buy decision. You could additionally just comprehend what decision to make
just by picking up things above the years and knowing how to ascertain them.
In this era you are additionally commencing your chance management. You might make
a pros vs. cons diagram to assistance make your decision. People oftentimes dont
desire to remorse making a decision so supplementary era being locale into grasping
chance might be worth it. People additionally recall bad experiences above good ones,
grab that into account.
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4.3. Evaluating Alternatives
Once the client has motivated what will gratify their desire or demand they will onset to
onset to pursue out the best deal. This might be instituted on worth, quality, or
supplementary factors that are vital for them. Clients elucidate countless reviews and
difference benefits, in the conclude selecting the one that gratifies most of their
parameters.
4.4. Selection Stage
After tallying up all the criteria for the decision the clients nowadays select on what they
will buy and where. Therefore, there are additionally three vital considerations, namely,
locale of buy, words, and availability. The locale of buy could be a store or non-store
location. Buy words involve the worth and method of payment. Potential mentions to
stock-on-hand and delivery. Stock-on-hand is the number of an item a seller has in
inventory. Transport is the period from after an order is allocated by the customer till it is
consented and the ease alongside that an item is transported to its locale of use. They
have by nowadays grabbing chance into report and are definite on what they desire to
purchase. They might have had prior experience alongside this precise decision or
maybe they succumbed to showing considering this product or skill and desire to give it
a try.
4.5. Evaluation of Decision
After a buy, the customer oftentimes is encompassed alongside post-purchase behavior;
whichever more buys or re-evaluation. In countless cases, buying one product leads to
more purchases. For example, the buy of a house leads to the buy of fire insurance. The
buy of a suit leads to the buy of a matching tie. The buy of a residence videotape
arrangement leads to the buy of blank and movie cassettes.
The customer could additionally re-evaluate a purchase. Are expectations matched by
actual presentation of a good or service? Does it gratify the demand or want?
Satisfaction normally aftermath in repurchase after the product wears out and affirmative
contact alongside supplementary customers interested in the alike item. Dissatisfaction
oftentimes results in brand switching and negative contact alongside supplementary
consumers.
Dissatisfaction is frequently the consequence of cognitive dissonance, mistrust that the
correct decision has been made. The customer could remorse making a buy or desire
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one more alternative was chosen. To vanquish cognitive dissonance, the stable have to
comprehend that the decision procedure does not conclude alongside the purchase.
Aftercare (follow-up phone and ability calls, advertisements aimed at purchasers, spread
warranties) helps reassure customers, chiefly for vital and luxurious decisions alongside
countless alternatives.
Once the buy has been made, the target for every single solitary marketer is not for a
one-time client but a recapping lifetime customer. One bad experience of buyers
remorse and your brand understanding could be tarnished forever. On the
supplementary hand, one outstanding experience can lead to a brand devoted client
who might even come to be a brand evangelist for you.

4.6. Disposal of the car
Once you are sure that it is a good time to get rid of a car, you have a few options. You'll
have to choose between selling it, trading it in on another vehicle, or, in some cases,
even scrapping it. Each option has advantages and disadvantages and you have to
decide which option is right for you. When you dispose of a vehicle, it is your
responsibility to notify the traffic department about the matter.
If one forgets to mention the disposal of the vehicle, he or she could be held responsible
for parking and other driving offences until the new driver transfers the registration of the
vehicle into their name.








11

Task 5

Solution:
5.0. Reasons for Communication about the Car Marketplace
Communications these days can seize countless forms; from established newspaper ads right
across to present, targeted communal mass media ads and just concerning everything in
between. Marketing and Marketing contact are frequently separated as into two disparate spans
of attention (especially across education) and for this reason, it can be quite facile to ignore that
all marketing is in fact a form of communication. In fact, marketing is quintessentially by nature,
communication. The whole array of communication is intended for the following main reasons:
5.1. Persuasion
Persuasion is the main reason firms involve in marketing: to convince their target
viewers to seize deed, as in, buy their product or subscribe to their services, make a
phone call, or give money. It is vital to note here that as the word persuasion could have
a negative connotation to a little marketers, and exceptionally, the target viewers,
marketers incline to favour the word impact above persuade. In whichever case, the
ultimate aim is to become your target viewers to seize action.
5.2. Developing Crucial Vision
One of marketings purposes is to steadily look out for new methods of producing the
companys revenues. Crucial vision of being on the search for new opportunities and
crafting strategies for the firm to seize supremacy of them. The firm might notice thrilling,
growing marketplaces that it might supply produce or services to. Arranging methods of
vending supplementary services or produce to the clients that a firm by now has is one
more method to accelerate growth.
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5.3. Creating Brand Awareness
For customers to buy from the firm, they early demand to understand the firm exists and
what it is selling. Publicizing and raise strategies are formulated to grasp as countless
possible clients as probable and notify them what the firm has to offer. To be
prosperous, the firm have to have a good understanding of what demographic clusters
are most probable to come to be clients, and apply marketing expenditures to the mass
media that assist these groups. Repetition is portion of crafting brand awareness. If the
client sees the contact from the firm a number of periods, there is a higher chance of
making the sale.
5.4. Expressing Competitive Advantage
Marketing and contact strategies are projected to locale the firm as being superior to its
competitors. The marketing memo has to display specific reasons the client ought to buy
its produce or services. Countless periods the memo presents the benefits of these
produce or services -- how they can resolve a client setback or encounter a client need.
Highlighting the shortcomings of competitors is one more accepted tactic.
5.5. Nurturing Support
Companies use contact strategies to craft a picture of being a good company citizen.
Showing the companys charitable hobby is one method this is accomplished. The
marketing department in a firm additionally attempts to find area, local or nationwide
events the firm might give in to produce publicity. Firms buy sponsorships to sporting
events that accord nationwide TV exposure for example. But sponsoring tinier events,
such as kids innate sports associations, can additionally be effective.
5.6. Attracting Talent
As firms produce, they demand to continually appeal the best talent available. Contact
strategies are utilized to display possible operatives that the firm is a good locale to
work. Countless firms have a colossal serving of their websites devoted to giving the
reasons people ought to be interested in working there. Company publications have
annual awards or catalogues of the best firms to work for. Marketing and
communications act is making sure the firm is below thought for these awards.
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5.7. Informing Investment Community
Companies dispatch news releases out concerning milestones grasped, such as sales
or profits grasping a precise threshold. They additionally publicize main events, such as
combined ventures, buys or introductions of new products. As well crafting finished
awareness concerning the firm, the news releases alert the investment area to what the
firm is accomplishing. This can consequence in increased attention in the company
stock, if it is a area firm, or make it easier for possible fairness partners to find the firm, if
the firm is private.
5.8. Preferred brands order a premium worth - short and long-
term
Go across a procedure of ascertaining your institution's exceptional worth proposition,
and next onset purposefully conversing that to the marketplace (promotion.) This is the
merely method you will craft a point of differentiation amid you and your competitors. As
your clients and the industries you vend to onset to understand your firm (brand) as the
favoured choice for a precise product or ability, it permits you to price premium pricing.
Not merely does this boost sales in the "now," it creates a understanding in the minds of
upcoming financiers that your company has extra worth than one more one that claims
to do the alike thing.









14

TASK 6

Solution:
6.0. Everett Rogers Model of Diffusion Adoption of
Innovation in the New Car Buyers
Diffusion is the procedure by that a new believed or new product is consented by the
market. The difference amid people in their reply to new thoughts is shouted their
innovativeness; it embodies the degree to that an individual is moderately main or late in
adopting a new product or services.
Diffusion of a change occurs across a fivestep process. This procedure is a kind of
decision-making. It occurs across a sequence of contact channels above an era of
period amid the associates of a comparable communal system. Ryan and Gross early
indicated the identification of adoption as a procedure in 1943 (Rogers 1962, p. 79).
Rogers five periods (steps): awareness, attention, evaluation, examination, and adoption
are integral to this theory. An individual could refuse a change at each period across or
afterward the adoption process. Scholars such as Abrahamson (1991) scrutinize this
procedure critically by acting inquiries such as: How do technically inefficient changes
diffuse and what impedes technically effectual changes from catching on? Abrahamson
makes suggestions for how organizational scientists can extra comprehensively assess
the range of innovations. In afterward editions of the Diffusion of Changes Rogers
adjustments the terminology of the five periods to: vision, persuasion, decision,
implementation, and confirmation. Though, the descriptions of the groups have stayed
comparable across the editions.
The rate of adoption is described as the comparative speed in that associates of a
communal arrangement accept an innovation. Rate is normally measured by the length
of period needed for a precise percentage of the associates of a communal arrangement
to accept a change (Rogers 1962, p. 134). The rates of adoption for changes are
ambitious by an individuals adopter category. In finish, people who early accept a
change need a shorter adoption era (adoption process) after contrasted to late adopters.
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Within the rate of adoption, there is a point at that a change reaches critical mass. This
is a point in period inside the adoption arc that the number of individual adopters
ensures that endured adoption of the change is self-sustaining. Illuminating how a
change reaches critical mass, Rogers outlines countless strategies in order to aid a
change grasp this stage. Strategies to propel diffusion include: after a change adopted
by an exceedingly respected individual inside a communal web, crafting an instinctive
desire for a specific innovation. Also, inoculating a change into a cluster of people who
should effortlessly use said knowledge and furnishes affirmative replies and benefits for
main adopters of an innovation.