A2 Media Studies

Film Trailer
Name:__Emily Southall___________________
Group/ Production Company:________________
Film Title:___________________________
Level 1

0-7

Level 2
Level 3
Level 4
A*-A
B
C
D

8-11
12-15
16-20
16-20
14-15
12-13
10-11

Research and Planning Level

Incomplet
e
Basic
Proficient
Excellent

16 /20

Evidence of Research and Planning

There is excellent research into similar products and a potential target audience
Evidence of research into four or more trailers
The Art of First Impressions: How to Cut a Movie trailer Sept
Research into the codes of conventions of the trailer in We Need to Talk

about Kevin.
Research into the codes of conventions of the trailer in Before I Got to
Sleep.
Horror Documentary covering sub-genres of horror and hybridity
Evidence of research into four accompanying magazine covers and semiotic
analysis
Evidence of research into four promotional film posters exploring the codes
and conventions
Evidence of research into Audience Theory
Teacher comment on research:
+ The Road and Dawn of the Dead- highly specific deconstruction of the 3 Act
structure within the trailer. Could have provided further screen grabs to illustrate
key moments in the trailer with close reference to them.
+ Horror documentary gives a superb overview of Charles Derrys sub-genre, well
supported with audio commentary and clips.
+ Clever visual representation of the Planning for Finding a Story and Expanding

Story Type
+ Clear and precise story statement
EBI
-

In your planning ensure you make explicit links back to the research you have
undertaken
-You will need to individually embark on analysis of two more trailers in your
chosen sub-genre.
- The Before I go to Sleep trailer analysis is rather fast paced. There are
multiple spelling errors. Would be useful to have a stronger focus on the use
of voice-over and sound bridges.

Student comment on feedback- Actions to take:

-

Revision of the Before I go to sleep trailer analysis, notes will be written

underneath to account for the fast pace and lack of emphasis on voice-over
and sound bridges.
Analysis of another two trailers (not using PP) with a focus on the horror
genre and the deconstruction of the trailer
Amend PPs to also add in notes about these two key aspects.

Planning
Evidence of Phil Parker in The Art of Science of Screenwriting (1999) ten basic
story types and Robert McKees (1998) Story Types.

Finding a Story
Finding a Protagonist
Story Statement
Developing an Ending
Structuring your Story in a 3 Act Structure
Pitch
Audience feedback from pitch

There is excellent organisation of actors, locations, costumes or props

Filming schedule
Location scouting photographs with explanation of mise-en-scene
Casting photographs with explanation of casting (use/defy/develop

conventions)
Props and costume photographs with comparison with genre of choice
There is excellent work on shotlists, layouts, drafting, scripting or storyboarding
Storyboard
Shotlist
Screenplay
Time management is excellent
Production schedule
Independent management of research and planning
There is excellent use of digital technology or ICT in the presentation
Varied use of media forms e.g. embedded clips, ppts, word docs, podcasts,
vodcasts, images (photos, screen grabs). There should not be lengthy
passages of text posted.