Q3:WHATHAVEYOULEARNEDFROMYOURAUDIENCE

FEEDBACK?

Wereceivedverypositivefeedbackfromourfilmpackageonthevarioussocialmediasites
wepromotediton.WefocusedonFacebook,Youtube,TwitterandTumblrasthesearesome
ofthemostpopularsitesusedbyyoungpeopleonaregularbasis,weusedthistotargetour
keydemographicandagainawideraudience.Bycollectingthisqualitativedatawewereable
togaingreaterinsightintothestrongpointsandweaknessesinourtrailerandwhywegotthe
answerswedid.

GeneralFeedback

Overallthegeneralfeedbackwereceivedwasencouragingasitindicatedthatourwider
audienceenjoyedourproductandchosetolikeandshareitviasocialmedia.forexampleitIt
gainedupto256notesontumblrwhichissignificantasthesiteisusedforanonymous
blogging,thereforeitwasbeingcritiquedbypeoplewedidntknowbutwhowereabletogive
usunbiasedpositivefeedback.Wesimilarlygotnumerousrepliesonthefacebooklinkswe
postedwithupto44peoplelikingandcommentingoverall.Somealsochosetosendustheir
ownindividualcommentsoverwhatsappforamoreindepthresponse.Thisishighlypositive
feedbackasitindicateshowthroughourproductionwewereable

Editing

Oureditingseemedtobeoneofourstrongestpointsas
communicatedbythefeedbackwereceivedforit.Thisispromising
aseditingisoneofthemostcrucialfactorsoftrailersandinfluences
theproductasawhole.Thisindicatesthestrengthofourproductin
conformingtowhatwedresearchedinthehorrorgenre.

Manycommentedontheuseofmusiccomplementing
theeditingsuchasthetitlescomingonscreenattheend
andtheuseofcinematictrailersoundsontopofourmusic
score.Peoplecommentedonhowthisaddedtotheoverall
tensioninourtrailerandtheatmospherewewantedto
constructthroughthehorrorgenre.

Theopeningwasespeciallywellreceivedasan
effectiveuseofeditingtobuildpaceand
suspense,aswellasusingthealternatingof
speedstoreflectthevisualshotsandsetting.
Thiseditingwasalsocrucialinsettingthesceneandnarrativeas
itactedasanexplanationfortheapocalypsescenarioweutilized
,thisispositivefeedbackasthisistheexactreasonweincluded
thesequenceofnewsreportsasitbridgedtogetherwhatwehad
alreadyfilmed.Theuseofsoundeditinginthisaspectwasalso
respondedtoasitreportedlybuiltthefearwewerelookingto
achieveinthehorrorgenre.

Titles

Wealsoreceivedpositivefeedbackforour
useoftitles.Ouraudienceclaimedouruseof
fontstoodout,makingthefilmlookmodernand
professionalasitwascleanandwellspaced.
Ouruseofthewireframetopositionourtitles
overfootagewasalsonotedaslookingdifferent
fromthetitlestypicallyseenintrailers.Thisisa
greatresponseasitdefinitelyappearsthatthrough
useoftitlesandfontswehaveaddedsomething
newtothegenreandgivenourfilmamoderntwist,
makingitlookmoresoprofessional.

Filming

Oneoftheotheraspectsthatwascommentedonthe
mostwasthesettingweusedtofilmin.Theuseof
Londonshotswaseffectiveincreatinganequilibrium
whichworkedincomparisontotheemptyshotsas
Londonhighlightedthebusinessoflifebeforethe
apocalypse.Ouraudiencealsoenjoyedfamiliarityof
thesettingasitaddedatouchofrealism.This
workedinjuxtapositiontotheemptyshotsweusedthe
changingofpacewasseeminglyeffectiveincreating
growingtensioninthefirstact.Ourchoiceoflocationby
choosingadesolateandruralsettingalsoworkedin
buildingsuspenseandmakingtheapocalypse
subgenrecleartotheaudience.Theuseofforestsand
thedarknessofthegaragealsocreatedterror,most
likelyastheyareiconicandtypicalforthehorrorgenre
theaudiencewillassociatethemwiththebuilding
suspense.

Sound

Themusicwasalsokeyinourcreationofthetrailer,asits
crucialtotheuseofbuildupandcrescendos.Ourfeedback
forsoundwashighlypositiveasitreportedlyaidedinthe
suspensebuiltthroughoutandgrabbedtheinterest
ofmany.Foreshadowingwasalsoevidentthrough
theuseofsoundwhichisreallypositiveasthisisa
centralpartoftrailersespeciallyinthehorrorgenre
asitcreatestheideaoftherebeinganimminent
threat.Theuseofsoundinactoneto
comparativelyshowlifebeforeandafterwasalso
praisedasitoutlinedtheapocalypsegenreand
builtonitsownthroughtheuseofsilence.Our
timingformusicwasalsocommentedonasit
complementedtheuseofeditingtocreatesoundeffects
ontopofthemusic(seeediting).Themusicoverallwas
seeminglyagoodfitforthethemesandgenreofourfilm.
Wealsohadnocriticismonthetransitionsbetween
tracks,andthereforewereseeminglyabletoconstructan
effectivetrailersoundtrackgivingthetrailerwhatwas
describedasaprofessionalfeel.

Narrative

Ouroverallstoryandnarrativewas
praised,aswellastheactingofourmain
leads.Thenarrativewasconveyedwell
throughuseofvoiceoverandthethree
actstructurewhichmadethetransitions
clear.Itwasalsonotedtheexplanationwehadtoincludewas
minimalandalotofthestorywasexploredvisually.This
reportedlyhelpedusconveytheemotion
inourtrailerandclearlyoutlinetheapocalypsesubgenre.
Theonlydrawbackweseemedtohaveisthatourstoryline
mayhavecomeacrossslightlyunclearduetoouroverall
focusongenreandbuildingsuspense.Thiscouldhavebeen
clearedupbypickingbettervoiceclipstocommunicatethe
narrative.

Genre

Weseeminglymaintainedthehorrorgenrethroughoutourproduction,asfeedbackshows
thatthroughthebuildingoftensionandcrescendosourproductreflectedthehorrorgenre.
Chaoticimagesandeditingmadethegenreclearfromthebeginninganddespitethe
referencestothethrilleraspectofourtrailer,thesuspenseandforeshadowingiscleartothe
audience.Theapocalypsesubgenrewassimilarlyexploredinthiswaythroughiconicsetting
andsceneryandthenecessaryexplanationinactone.Therewereverylimitedcomments
aboutuseofprops,makeupandcostumeotherthanageneralpositiveresponse.Sincethisis
typicallyalargepartofthegenresweused,ifweeverhadthechancetoimproveitwouldbe
throughmakeupandcostume,inordertoreinforcetheapocalypsescenario.