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Week 2 This week was spent researching target audiences

What did you find out about your target From researching into my target audience, my secondary
audience through your secondary research showed a lot of things however looking at the use of
research? media used by the ages of v35-60 years old. TV was the most
used however the second most used was Online
computer/laptop/tablet.

How will this help you in adapting your Finding out this has helped me to think about where I should
idea to meet the chosen audience? upload my production but as all the ages groups do use an online
computer/laptop/tablet I could upload my production to
Facebook or YouTube so that they can access them easily.

How useful was interviewing people Interviewing 5 individuals about my target audience helped me a
from your chosen target audience? lot people I was able to get individual responses about my
production and what the liked and didn’t like.

Was it difficult to get a large response to Yes, it was very difficult because I sent it out on Facebook and
your survey? How could you improve some people shared it, I was told by many people they completed
the amount of respondents for your it but I only had 5 responses show up o survey money. I think
FMP? there was a problem with my survey-on-survey monkey. To
improve my survey responses for my FMP I will send it out
individually and also on other social media platforms.

What have you found to be the key The talk audience of a 40- to 60-year-olds have multiple areas
things that you should be targeting your which I could focus on however my main topic I want to focus
audience with? What makes this on is how the mother is affected by the child and I want to try
audience different to the one you never and find a way to do this, so the editing or the way I film it. many
chose? people said they think it would be hard to show there so I want to
focus on this.

Are you on track for the week? no

What work needs to be completed in weekly blogs


your own time?

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