THE WORLDS GREATEST MUSIC MAGAZINE

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THE WORLDS GREATEST MUSIC MAGAZINE

Q voted magazine of the

year at Record of the Day
Music Journalism and
PR Awards 2012

Circulation

61,485

Readership

377,000

what is Q?
Q is the UKs No. 1 actively-purchased music magazine.
Q is about quality and character. Qs readers prize its lavish
photography, in-depth reporting and sense of humour.

abc1 profile

Q is about authority and opinion. It stands for the music

that matters, the stars who make it and the people who love it.

Median Age

Q is trusted and influential. A positive review in Q can

make a bands career and Qs major interviews reverberate
around the world.

72%
32

male/female

70%/30%
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popular.

Q gets unparalleled access to the biggest stars in rock

and roll.
Qs audience is younger and more affluent than any
other music monthly.

ABC JulyDec 12 NRS JulyDec 12

The READER
THE WORLDS GREATEST MUSIC MAGAZINE

excited, engaged readers

Chris is 29 years old and lives in Leeds. Music is more important to him than
anything else. Its at the centre of his social life. It soundtracks all the best moments
in his life. Its his identity, his social currency and his world.
Chris lives for gigs, festivals, and those electrifying moments of togetherness that
only music can provide. He is the one who sorts out gig tickets for his friends, turns
them on to new bands and sets up the big festival weekend. His tastes are mainstream
eclectic the big stadium acts like Muse or Noel Gallagher mixed with the best of
genres spanning rock and electronica, plus the finest discoveries from musics past.
Chris works in a professional job and finally has the money and time to indulge his
music habit to the full. He lives with a partner (no kids yet) who is similarly musicmad. He is discovering quality in all areas, from sound systems to deluxe reissues to
cars, travel and clothes.
Chris loves technology he was first with the iPod, iPhone, iPad and now streaming
music services. He downloads music but still prefers to own CDs. And he spends more
on music than anything else: a big-ticket gig every week or so, six albums a month plus
a Spotify subscription and countless on-the-go downloads.
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THE WORLDS GREATEST MUSIC MAGAZINE

why advertise?
Q readers are affluent 72% are ABC1 with high disposable
income and they lead opinions. In fact, Q has the second highest ABC1
out of the whole mens market.*
Q is a truly multi-media property which extends from the print magazine into
Q Online, Q Radio, live events and the world-famous Q Awards.
Q has over 25 years of heritage a quarter-century of trust and credibility
earned by tirelessly setting the agenda in rock and roll.
Q has an extremely high brand influence score of 73%, greater than both GQ
and Esquire. Q readers exercise a strong influence on their friends and family
creating a strong multiplier effect for advertisers.
Q is an official partner of Europes biggest music event, the Glastonbury
Festival meaning that only Q can bring you exclusive access to the Festival
via its acclaimed Official Review.

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mission
statement

THE WORLDS GREATEST MUSIC MAGAZINE

music sounds better with Q

Q is the magazine that brings music alive. It draws together
the biggest stars, the most exciting phenomena, the new
artists that matter and a healthy dose of irreverence to
create an unmissable widescreen picture of whats really
happening in rock and roll right now.
Qs reviews section is the ultimate critical overview of music.
And magazines unrivalled access brings its readers up close
and personal with the stars who set the agenda. Q is the
ultimate rock and roll read.

Andrew Harrison Editor

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brand extensions

WELCOME TO QS WORLD
The Q Awards
Every year Q hosts the most glittering array of rock and roll starpower in the
music calendar. Sir Paul McCartney, U2, Coldplay, the Gallaghers, Blur and Amy
Winehouse are among our legendary guests. The Awards generate priceless PR
profile for artists and commercial partners alike, in the national press and beyond.

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brand extensions
THE WORLDS GREATEST MUSIC MAGAZINE

Q iPad
A brand-new interactive
tablet edition launched
in August 2012, making Q
available worldwide instantly
to an audience of millions.
Opportunities for advertisers
include bespoke embedded
video content, picture
exclusives and more.

Q Radio
Playing an eclectic mix of the best
in rock and discovering the most
exciting new artists, Q Radio
reaches 196,000 people a week.
The station hosts intimate live
sessions with stars incuding Noel
Gallagher and Emeli Sand.

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THE WORLDS GREATEST MUSIC MAGAZINE

Q social media
With an amazing 69,549 followers
on Twitter (@QMagazine) and
32,556 Facebook likes, Q keeps in
touch with its readers all day, every
day. Q uses social media to drive
readers to different parts of the
Q brand, sparking debate and
sharing our content.

329,888

unique users

569,659
page
impressions

15,886

newsletter
subscribers

69,549

Twitter
followers

32,556
facebook
fans

we think
popular.

Q Online
With 329,888 unique users and 569,659 page impressions,
www.qthemusic.com is a powerhouse hub for music fans
providing news, exclusive interviews and video content,
hot new music and ample opportunities for innovative
commercial partnerships.

Rajar Q4 2012 Stats as of Feb 2013

THE WORLDS GREATEST MUSIC MAGAZINE

Influence

BRAND INFLUENCE
Qs specialist depth of knowledge and
authority in the music world make it a powerful
influencer. In a recent survey, readers scored Q
at 73%, higher than either GQ or Esquire.
And the average Q reader is more likely to
influence their peers when it comes to choices
on financial services, food, toiletries and more

EDITORIAL INFLUENCE
Q gets the stars other artists cant reach.
When Blur reunited for the last time on
2012 they gave Q unprecedented access
over a three-month period to build up a
unique portrait of one of Britains most
beloved bands.

READER INFLUENCE
Music is at the centre of British culture,
and Q readers lead opinion across all
areas of their lives not just rock and roll.
Q readers are much more likely to rate
as influential consumers compared
to all other men making them a highly
desirable audience to target.

Notable consumer brands that have used

Q in the last 12 months include:

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Case study

THE WORLDS GREATEST MUSIC MAGAZINE

National Express partnership with Q

Campaign objective - Make a connection with the audience and encourage
people to get the most out of music events and ultimately buy coach tickets!
CREATIVE CONCEPT
The Ultimate Rock n Roll VIP Rockstar
experience to Reading & Leeds with
National Express. Q and National
Express partnered to create the
ultimate competition to win seats
on the special Rock & Roll to Reading
coach. Winners of this competition get
their own private gig with The Hives on
a National Express coach to Reading.

Activity
l The Hives performing a private gig
on-board a National Express coach on
the way to Reading Festival
l 2 x SP advertorials to encourage
readers to enter and to review the gig
l Online advertorials, newsletters,
solus newsletters and directional
media plus social media integration.

Q Promotion

Rock and Roll

to Reading

with the hives!

he festival journey is a long

and arduous one. A bleak,
remorseless trek which
involves getting hopelessly
lost down country B roads,
minutes after the headlining
set has begun; standing in cattletruck-like trains that not even
Mussolini could run on time; hopping
on generous free transport that
unceremoniously dumps you miles
from the site, leaving you to trudge in
Somme-style conditions to get there.
Imagine, then, a coach service that
drops you inside the festival site and
then picks you up three days later. A
comfortable and reassuringly green
mode of transport, packed with
bonhomie-addled festival goers just

like yourself. Plus drivers who actually

know where theyre going
This summer National Express
will be ferrying festival revellers to
musical beanfests from Leeds to
Latitude. Not only that, but theyre
also offering one lucky Q reader (plus
four of his/her chums) the chance to
travel by coach to The Reading
Festival, where there are over 200
artists appearing. And on the way
theyll receive their very own private
gig, performed by Swedish garagerockers The Hives.
Whether youll be partying with
Pelle Almqvist and co or not (The
Hives new album Lex Hives is out
4 June), one things certain: National
Express is one of the most relaxed

ways to reach a festival. Dont just sit

there feeling stressed, take a trip on
the National Express, informed The
Divine Comedy in 1999. And they
were right. On the festivals final day,
when everybody else is abstaining in
advance of their long slogs home,
National Express travellers can
imbibe away until their heart is
content, secure in the knowledge
theyll be delivered safely home by
somebody more knowledgeable
(and less tired) than them

win a privaTe
hives gig!

With their self-aggrandising betweensong commentary, matching black-andwhite outfits and incendiary punk
racket, The Hives remain one of the
most thrilling live acts on the planet.
National Express is giving one Q reader
and four of their friends the chance
to watch their very own private Hives
gig at Reading Festival, travelling
there aboard the National Expresss
Rock & Roll service. Head to www.
Qthemusic.com/nationalexpress
and answer the question for your
chance to win**.
To see the full line-up and for more
information on The Reading Festival
2012 go to www.readingfestival.co.uk

PhotograPh: annika berglund

*calls cost 10P Plus network extras
**entrants must be 18 or over. For Full terms and
conditions go to Qthemusic.com/nationalexPress

Want to win tickets for you and your mates to Reading

and your own personal on-the-road gig with The Hives?
Read on to see how National Express is making it happen

visiT naTionalexpress.com/evenTs or call 08717 81 81 81*

agency feedback - With Q we truly delivered the link between the

National Express festival journey and the event - this was shown
through the large number of competition entrants from our Musical
Carefree audience. The fact that we managed to get The Hives to play
a gig on a National Express coach on the way to Reading Festival was
fantastic and provided great content for National Express social media
feeds!- Scott Braniff, Investment Director at MPG
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business

THE WORLDS GREATEST MUSIC MAGAZINE

Ad Schedule
Cover Date

On Sale

Copy
Deadline

Feb 2013
March 2013
April 2013
May 2013
June 2013
July 2013
Aug 2013
Sep 2013
Oct 2013
Nov 2013
Dec 2013
Jan 2014

28 Dec 2012
29 Jan 2013
26 Feb 2013
26 March 2013
30 April 2013
28 May 2013
25 June 2013
30 Jul 2013
27 Aug 2013
24 Sept 2013
29 Oct 2013
26 Nov 2013

7 Dec 2012
08 Jan 2013
05 Feb 2013
05 March 2013
09 April 2013
03 May 2013
04 June 2013
09 July 2013
05 Aug 2013
03 Sept 2013
08 Oct 2013
05 Nov 2013

Ad specs
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Trim 285 x 220

Bleed 291 x 226
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Type 265 x 93

Trim 142 x 220

Bleed 148 x 226
Type 136 x 200

1/4 page box

Type 130 x 100

1/4 page
vertical

Trim 285 x 70
Bleed 291 x 73 (RH)
Type 265 x 60

advertising rates
DISPLAY

Full page fh
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half page
ibc/ obc
dps fh
dps ROP
advertorials

Full page
DPS
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11,902
22,615
6,547

PRODUCTION

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contact

THE WORLDS GREATEST MUSIC MAGAZINE

editorial team
editor
Andrew Harrison

senior EDITOR
Matt Mason

associate editor (digital)

Paul Stokes

associate editor (production)

Simon McEwan

editorial contact number

0207 295 5000

advertising
HEAD OF MAGAZINES
Clare Chamberlain

ASSOCIATE MEDIA DIRECTOR

Fiona Senior

BRAND DIRECTOR
Rob Walsh

0207 295 8591

Games and consumer
manager
Stephen Jobling

Music Manager
Martin Bojtos

FILM Manager
Liz Harriott

0207 295 5427

0207 295 8560

CREATIVE SOLUTIONS
manager
Stefanie Daniels

Creative Solutions
Manager
Ariana Dunne

Creative Solutions
director

0207 295 5483

0207 295 8589

0207 295 6741

0207 208 3702

Tayba Hussain

Live Music & Media planner

Joel Hopkins

0207 295 5474

PRODUCTION

CLASSIFIED

Claudine Platt

Karen Gardiner

020 7241 8265

01733 468288

REGIONAL SALES OFFICE

LOOSE INSERTS

h Bauer publishing
Katherine Brown

Howard Foster

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0161 868 3218

0161 868 3214