FMS-Course Curriculum 25.07.13 PDF

MasterofFashionManagement/FashionManagementStudies
Course Curriculum
PG Program
Department : Fashion Management Studies

Specialization / Program: Master of Fashion Management
Year: 2013
2013 National Institute of Fashion Technology (NIFT)

Page

NATIONAL INSTITUTE OF FASHION TECHNOLOGY
Academic Plan for Semester - I
(For entire curriculum July December)
: Fashion Management Studies (FMS)
: Master of Fashion Management (MFM)
Subject typeTheory (TH) /

Process (PB)/
Department Elective
(DE)/ Common
Elective (CE)
Hour / Semester / Week
Credits
TH
Business Statistics for Research
42
MFM105T
Core
TH
Fabric Knowledge for Merchandisers
42
MFM107P
Non-Core
PB
Organizational Behaviour
42
MFM109T
Core
TH
Managerial Economics
42
MFM111P
Non-Core
PB
Professional Practices
42
MFM113P
Non-Core
PB
Fashion Orientation
42
MFM115T
Core
TH
Fashion Marketing Management
42
MFM117T
Core
TH
Fashion Merchandising
42
MFM119P
Core
PB
Marketing Research
42
OE121
Non-Core
OE
Supply Chain Management & E-Business
4.5
4.5
63
Lecture
3
3
Total Hours /
Week
Core
Subject
Practical /
Workshops
MFM103T
Subject Code
Tot al Hours /
Semester
Tutorial /
Seminars / Field
Study
Monitored Self
Study
Core / Non Core
Department
Programme/Specialization

Page

MFM101P
Non-Core
PB
Outbound Program (Between Ist Semester & IInd

Semester)
Total Hours for Week

Total Credits for Semester
31.5
26

Page

Academic Plan for Semester - II
(For entire curriculum January to June)
Department

Tot al Hours /
Semester
Credits
42
42
42
42
42
42
Visual Merchandising
42
Apparel Quality Management
42
Lecture
MFM104T
Core
TH
Accounting and Costing for Managers
MEM106P
Core
PB
Pattern Appreciation & Garment

Manufacturing
MFM108T
Core
TH
Fashion Retail and Mall Management
MFM110P
Non-Core
PB
IT for Management
MFM112T
Core
TH
Consumer and Industrial Buying

Behaviour
MFM114P
Core
PB
Fashion Export Merchandising and

EXIM Documentation
MFM116P
Non-Core
PB
MFM118DE
Non-Core
DE
3
3
3
3
3
Monitored Self
Study
Subject
Practical /
Workshops
Total Hours / Week
Tutorial / Seminars /
Field Study

Process (PB) /
Department Elective
(DE)/ Common
Elective (CE)
Subject Code
Core / Non Core

Page

MFM120DE
Non-Core
DE
Fashion Forecasting and Product

Development
42
MFM122DE
Non-Core
DE
Store Operations
42
MFM124DE
Non-Core
DE
Applied Research I
42
MFM126DE
Non-Core
DE
Sales and Distribution Management
42
OE128
Non-Core
OE
Applied OB
4.5
4.5
63
MFM102II
Core
320
PB
Fashion Industry Internship and Training

(Between 2nd & 3rd Semester)
6-8 weeks
Total Hours for Week

(Subject: 7 Mandatory+2 DE out of 5 DE+1OE)
Internship total - Hrs /Duration /credit
31.5
24
320/6-8 Weeks/6

Page

Academic Plan for Semester - III
(For entire curriculum July to December)
Credits
TH
Financial Management
42
MFM205T
Core
TH
Operations Research
42
MFM207T
Core
TH
Fashion Brand Management
42
MFM209T
Core
TH
Strategic Management
42
MFM211P
Core
PB
Special Product Groups
42
MFM213T
Core
TH
Intellectual Property Rights
42
MFM215P
Non-Core
PB
Entrepreneurship Management
42
MFM217DE
Non-Core
DE
Global Marketing
42
MFM219DE
Non-Core
DE
Services Marketing
42
MFM221DE
Non-Core
DE
Human Resource Management
42
Lecture
3
3
Tutorial /
Seminars /
Field Study
Core
Subject
Practical /
Workshops
MFM203T
Subject Code
Tot al Hours /
Semester
Total Hours /
Week

Monitored Self
Study

Process (PB) /
Department Elective
(DE)/ Common
Elective (CE)
Core / Non Core
Department

Page

MFM223DE
Non-Core
DE
Fashion Marketing Communication

and Social Media Marketing
42
MFM225DE
Non-Core
DE
Corporate Social Responsibility
42
MFM227DE
Non-Core
DE
Luxury Management
42
MFM201IS
Core
PB
Fashion Industry Market Survey/ Custer Study

(Between 3rd Semester & 4th Semester)
12
Total Hours for Weeks

(Subject: 7 Mandatory+2 DE out of 6 DE)
Fashion Industry Market Survey total -Hrs /Duration /credit
48
96
156
27
23
156/4 Weeks/3

Page


Academic Plan for Semester - IV
(For entire curriculum January to June)
GP
Graduation Research Project
Total Hours for Semester

560
18
Research Project total -Hrs /Duration /credit
560/16 Weeks/18
Total Hours /
Week
Monitored Self
Study
Tutorial /
Seminars / Field
Study
Practical /
Workshops
Lecture
Subject
Credits
Core
Tot al Hours /
Semester
MFM202GP


Process (PB) /
Department Elective
(DE)/ Common
Elective (E)
Subject Code
Core / Non Core
Department
560
18

Page

Department of FMS MFM Programme
Evaluation Matrix
20
20
20
40
100
MFM105T
Core
TH
20
20
20
40
100
MFM107P
Non-Core
PB
20
20
20
40
100
MFM109T
Core
TH
20
20
20
40
100
MFM111P
Non-Core
PB
10
10
20
20
40
100
MFM113P
Non-Core
PB
Fashion Orientation
20
20
20
40
100
MFM115T
Core
TH
20
20
20
40
100
MFM117T
Core
TH
10
10
10
10
20
40
100
MFM119P
Core
PB
Marketing Research
20
20
20
40
100
OE121
Non-Core
OE
20
20
20
40
100

Page
Total
Case Study
Mid Term Exam

/Jury
End Term
Exam/ Jury
Case Study
TH
Subject
Benchmark
Assignment-2
Benchmark
Assignment-3

Process (PB)
/Department Elective
(DE)/ Common Elective
(CE)
Core
Benchmark
Assignment-1
Core / Non Core
MFM103T
Subject Code
Semester - I
Evaluation Matrix

Evaluation Matrix
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Case Study
Case Study
TH
10
10
10
10
20
40
100
MEM106P
Core
PB
Pattern Appreciation & Garment

Manufacturing
20
20
20
40
100
Total

Process (PB)
/Department Elective
(CE)
Core
Subject
Mid Term Exam

/Jury
End Term
Exam/ Jury
Core / Non Core
MFM104T
Subject Code
Semester - II
Evaluation Matrix
MFM108T
Core
TH
20
20
20
40
100
MFM110P
Non-Core
PB
IT for Management
20
20
20
40
100
MFM112T
Core
TH
Consumer and Industrial Buying Behaviour
10
20
20
40
100
MFM114P
Core
PB
Fashion Export Merchandising and EXIM

Documentation
10
10
20
20
40
100
MFM116P
Non-Core
PB
10
10
10
10
20
40
100
MFM118DE
Non-Core
DE
15
25
20
40
100
MFM120DE
Non-Core
DE
Fashion Forecasting and Product

Development
10
10
10
10
20
40
100

Page
10

MFM122DE
Non-Core
DE
Store Operations
20
20
MFM124DE
Non-Core
DE
Applied Research I
20
20
MFM126DE
Non-Core
DE
20
20
OE128
Non-Core
OE
Applied OB
15
15
10
Subject
Code
Core/Non
Core
Subject Type
MFM102II
Core
PB
Subject
(Between 2nd & 3rd Semester)
20
40
100
20
40
100
20
40
100
20
40
100
Mentor
Industry
Feedback
External
Jury
Total
20
30
50
100

Page
11

Evaluation Matrix
Mid Term
Exam /Jury
End Term
Exam/ Jury
MFM203T
Core
TH
10
10
10
10
20
40
100
MFM205T
Core
TH
Operations Research
10
10
20
20
40
100
MFM207T
Core
TH
20
20
20
40
100
MFM209T
Core
TH
20
20
20
40
100
MFM211P
Core
PB
20
20
20
40
100
MFM213T
Core
TH
20
10
10
20
40
100
MFM215P
Non-Core
PB
20
20
20
40
100
MFM217DE
Non-Core
DE
Global Marketing
10
10
20
20
40
100
MFM219DE
Non-Core
DE
Services Marketing
20
20
20
40
100
MFM221DE
Non-Core
DE
20
20
20
40
100
MFM223DE
Non-Core
DE
Fashion Marketing Communication and Social
20
20
20
40
100

Page
12
Total
Case Study
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-1

Process (PB)/
Department Elective
(DE)/ Elective (E)
Subject
Case Study
Semester - III
Subject Code
Core / Non Core
Evaluation Matrix

Media Marketing
MFM225DE
Non-Core
DE
20
20
20
40
100
MFM227DE
Non-Core
DE
Luxury Management
20
20
20
40
100
Subject
Code
Core/Non
Core
MFM201IS
Core
Subject
Type
PB
Subject
Fashion Industry Market Survey/ Cluster

Study (Between 3rd & 4th Semester)
Mentor
CIC or
Departmental
Representative
External
Jury
Total
20
30
50
100

Page
13

Total
External Jury
Core
Industry
Feedback
Core / Non Core
Subject
Internal Jury
GP
Evaluation Matrix
Internal Guide/
Mentor
MFM202GP

Process (PB) /
Department Elective
(CE)
Subject Code
Semester - IV
Evaluation Matrix
20
20
20
40
100

Page
14

Table of Contents
Semester
Subject code
Between 1st
& 2nd
Semester
II
Core/
Non Core
Subject type Theory (TH) /

Process (PB) / Department
elective (DE) / Elective
(CE)
MFM103T
Core
TH
18
MFM105T
Core
TH
24
MFM107P
Non-Core
PB
32
MFM109T
Core
TH
39
MFM111P
Non-Core
PB
45
MFM113P
Non-Core
PB
Fashion Orientation
53
MFM115T
Core
TH
61
MFM117T
Core
TH
69
MFM119P
Core
PB
Marketing Research
76
OE121
Non-Core
OE
81
MFM101P
Non-Core
PB
Outbound Program
88
MFM104T
Core
TH
90
MEM106P
Core
PB
Pattern Appreciation & Garment Manufacturing
98
Subject
Page No.

Page
15

Between
2nd & 3rd
Semester
III
MFM108T
Core
TH
103
MFM110P
Non-Core
PB
IT for Management
110
MFM112T
Core
TH
Consumer and Industrial Buying Behaviour
116
MFM114P
Core
PB
Fashion Export Merchandising and EXIM

Documentation
123
MFM116P
Non-Core
PB
129
MFM118DE
Non-Core
DE
136
MFM120DE
Non-Core
DE
Fashion Forecasting and Product Development
142
MFM122DE
Non-Core
DE
Store Operations
151
MFM124DE
Non-Core
DE
Applied Research I
158
MFM126DE
Non-Core
DE
162
OE128
Non-Core
OE
Applied OB
168
MFM102II
Core
II
172
MFM203T
Core
TH
177
MFM205T
Core
TH
Operations Research
184
MFM207T
Core
TH
190
MFM209T
Core
TH
200
MFM211P
Core
PB
207
MFM213T
Core
TH
214

Page
16

Between
3rd & 4th
Semester
IV
MFM215P
Non-Core
PB
227
MFM217DE
Non-Core
DE
Global Marketing
236
MFM219DE
Non-Core
DE
Services Marketing
243
MFM221DE
Non-Core
DE
250
MFM223DE
Non-Core
DE
Fashion Marketing Communication and Social

Media Marketing
260
MFM225DE
Non-Core
DE
268
MFM227DE
Non-Core
DE
Luxury Management
276
MFM201IS
Core
IS
283
Fashion Industry Market Survey/Cluster Study
MFM202GP
Core
GP
286

Page
17

Subject Code
MFM103T
Subject
Sessions
Business Statistics for

Research
Lecture
Practical / Workshop
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
Core
TH
42
Pre-requisite: Nil
Course objective: - To understand the Fundamentals of statistics and their application in the field of Fashion industry and Marketing
research.
Course Structure:
Concept Domain: Univariate, Bivariate and Multi-variate analysis and its application in Fashion Business, Data collection-analysis
and interpretation, Data analysis, Table formation, Averages, Bar Charts, Pie Charts, Chi square, Cross tabs, F Test, t Test, and their
application in the fashion industry and marketing research.
Knowledge Domain: Quantitative knowledge: The course takes a quantitative approach to business decisions, where decisions are
computed mathematically based on statistical formulas. Thus the students will significantly enhance their quantitative skills.
Skill Domain: Skill to understanding about the fundamentals of statistics.

Page
18

Course Contents:
Session
Hrs
Content
Keywords
Reference
Lecture
Details of
Total hrs
Details of the contents to
Keywords of the
Detailed referencing
number of
required for
be taught
chapter to define the
with text book/
sessions required one chapter and
depth of the input
publishers/ edition
per chapter/ topic further breakup
with Page No.
per topic
1
Introduction to Statistics Scope of statistics and Statistics for
What and why?
its applications in
Managers- Richard
(Application of statistics marketing &
I.Levin, David S.
in the field of Marketing, managerial decision Rubin.-7th edition
Business and Research making. Collection,
Chapter 1-2, page 13
need to be explained with classification and
67
sufficient examples)
presentation of data
2-3
4-5
6
Measures of central
tendency,
( The application of the
central tendency in the
field of business like
retail, marketing, pricing
and promotion need to
be elaborated with
examples)
Probability Distributions,
( Application of
probability distribution in
the field of management
research need to be
explained)
Hrs
Practical / Self
Workshop Study
Hrs
Hrs
Mean, Median, Mode, Statistics for

Range, Mean
Managers- I.Levin,
deviation,
David S. Rubin.-7th
edition
6
Normal Distribution, Statistics for

Sampling distribution Managers- Richard
I.Levin, David S.
Rubin-7th edition
Chapter 5-6,page
221341

Page
19

6
Chi Square
Chi Square as a test

of independence
(Application of Chi
Square to identify the
3
dependency between two
marketing variables such
as price and brand
preference need to be
explained)
Estimation, Confidence
intervals means and
proportions.
3
( Application of
estimation in the field of
marketing research need
to be explained )
Mid-Term Examination
Testing of hypothesis for Z Test, t test
simple mean proportions
(Large and small
samples), Difference
9
between proportion
(Application of
Hypothesis in the field of
marketing research is to
be explained)
Karl Pearson's coefficient Scatter diagram, Karl
of correlation, Correlation Pearson's coefficient
( Application of the
of correlation,
3
correlation in the field of
marketing such as the
correlation between price
and sales turnover need
8
9-11
12
David S. Rubin-7th
edition Chapter11,page 568645
3
Statistics for
Managers- Richard
I.Levin, David S.
Rubin-7th edition
Chapter 8,page 401493
Statistics for
Managers- Richard I.
Levin, David S.
Rubin-7th edition
9
Statistics for
Managers- Richard I.
Levin, David S.
Rubin-7th edition

Page
20

to be explained)
13
14-15
16
Spearmen's rank
Spearmen's rank
correlation,
correlation
(How rank correlation
can be used to find out
the difference between
the preference ranking by
two groups need to be
explained)
Linear regression
Simple bivariate
analysis
regression analysis
Forecasting
(y=a+bx types) Time
(Application of linear
series analysis,
regression in for the
moving averages,
different forecasting like Methods of least
sales forecasting need to square
be explained)
Statistics for
Managers- Richard
I.Levin, David S.
Rubin-7th edition
Statistics for
Managers- Richard
I.Levin, David S.
Rubin-7th edition
Chapter 12,page 647715 Statistics for
Managers- Richard
I.Levin, David S.
Rubin-7th edition
End-Term Examination
Suggested references Books:
1. Statistics for Marketing: Levin Richard & David Rubin
2. Marketing Research - Rajendra Nargundkar (TMH)
3. Statistical Methods by S.P. Gupta
Reference Magazines, Journals and other sources:

1. Journal of Fashion Marketing
2. Journal of Marketing, Journal of Marketing Research
3. The Economics Times
Page
21

4.
5.
6.
7.
8.
9.
Indian Growth and Development Review

Times of India
Economic and political weekly
Ebsco
Emerald
Proquest
Evaluation Matrix:
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-4
Benchmark
Assignment-5
Mid - Term
Exam / Jury
End - Term
Exam/ Jury
Total
Evaluation Matrix
20
20
--
--
--
20
40
100
Teaching Tools:
Class lectures
Learning outcome:
Understanding about the fundamentals of statistics in the field of fashion industry.
Benchmarked assignment Description (if required to be documented separately)
Assignment 1
Details/ description of assignment
Central Tendency, Estimation, Chi square test,
Evaluation parameter
Performance in the Unit Test
Type of assignment
Written Test
Page
22

Weight age
20
Assignment 2
Problem on Hypothesis Testing/Forecasting (Regression Analysis)
Performance in the Unit Test
Type of assignment
Written Test
Weight age
20
Pattern for midterm/ final term CEB examination paper

Mid-term Examination will cover all the topics from session 1 to 7 (20% Weightage) 50 Marks
i.
ii.
iii.
iv.
Part A: Objective type / Fill in the blanks/ multiple choice/ Match the answers etc.
Part-B: Short answer questions framed to test conceptual clarity of student through brief concise answers in a word limit of
50 to 150 words. The paper setter will specify the word limit within this range. e.g. about 50 words or about 100 words and
so on.
Part-C : Essay type questions framed to check the clarity with focus on application, analytical ability, organization and
logical structure of the concept with answers in the word limit of 600 to 1000 words. The paper setter will specify the word
limit within this range. e.g. 600 700 words or 900 1000 words and so on.
Part -D : Numerical (if applicable)
End term will cover all the topics from session 1 to 15 (40% Weightage) 100 Marks
i.
ii.
iii.
iv.
so on.

Page
23

Subject Code
Subject
Sessions
Lecture
Hours /
Week
Hour /
Semester
Credit
(C/NC)
Subject
Type(TH/ PB/
DE/CE)
42
Core
TH
Fabric Knowledge for
Merchandisers
MFM105T
Field Study
Self-Study
Total
Pre-requisite
: Nil
Course
objective
To understand the importance of the textile industry & its various segments.
To understand the performance characteristics of different fibres & fabrics.
To be familiar with the terminology of textiles in commercial use.
To know the distinction between the various yarn types, their properties and end use.
To explain how fabrics are produced & its various construction procedures.
To understand the different dyeing and printing techniques.
To understand the importance of finishing processes, both mechanical and chemical.
Course structure:
Concept domain: The students should have a basic understanding of various textile materials used commonly in garment
manufacturing.
Knowledge domain: To enable the students to critically evaluate different fabric on quality and cost parameter.
Skill domain: The students should be able to identify different textile material and appreciate the difference between them.

Page
24

Course contents:
Session
Details of
number of
sessions
required per
chapter/
topic
1
Hrs
Content
Keywords
Reference
Total hrs
required for
one chapter
and further
breakup per
topic
Details of the
contents to be
taught
Keywords of the
depth of the input
Detailed referencing with

text book/ publishers/
edition with Page No.
Lecture Practical /
Workshop
Major textiles sectors Indian Textile Journal

(Handloom,
Fabric science By Joseph
Powerloom, Mill),
J. Pizzuto, 7th Edition Chtextiles hubs in India,
1
Market statistics,
Market growth etc.
Cotton, wool, silk, jute, Fabric science By
Textile fiberspolyester, nylon, lycra, Joseph.J.Pizzuto 7th
Definitions,
linen, viscos
Sources of fiber,
Edition
Fiber properties,
Understanding of
Fiber classification
Textiles by Phyelis G.
Tortora & Nille J. Collier,
(Pg. No. 25-44, 65-124)
Fiber to Fabric by
Bernard P.
Spun and filament
Yarn and sewing
Understanding of
yarn. Novelty and
threads, Yarn
numbering system, textured yarns. Nm,
Tortora & Billie J. Collier
Ne, Nf, Dn, tex
Sewing threads,
(Pg. No. 219- 227)
Technical
Fiber to Fabric by
specifications to
Bernard P. Corbman
buy fabrics
(Pg. No. 22, 25-27, 45,
46-51,76- 78,273-280 )
J. Pizzuto, 7th Edition,
Ch-4
Introduction to the
structure and
major segments of
the textiles
industry
Hrs
Hrs
Self
Study
Hrs

Page
25

4
Types of loom,
motions of a loom,
plain twill and satin
weave, defects in
woven fabric
Woven fabric,
Manufacturing of
woven fabrics,
Defects in woven
fabrics
Understanding of Textiles
by Phyelis G. Tortora &
Billie J. Collier (Pg. No.
253-261, 272-279)
Fiber to Fabric by
Bernard P. Corbman (Pg.
No. 65-68, 78-90)
J. Pizzuto, 7th Edition
Ch-5
Understanding of fabrics
By
P.Tortora and B.Collier
Herringbone, pile,
Hand-outs
leno, jacquard, dobby, Live Textiles Book By
madras checks,
Sarv International
chinos, muslin, denim,
chiffon gingham, crepe,
calico, georgette,
gabardine, flannel,
corduroy, fil-a-fil,
chambray, canvas,
brocade, cambric,
Organza, oxford, seer
sucker organdy, terry
poplin, pique, taffeta,
tapestry, tweed,
velvet,
Various weaves
and fabrics

Page
26

6
Principle of
knitting, knitted
fabric structure,
defects in knitted
fabrics
Knitting process,
knitting structures,
defects in knitted
fabrics, different
types of stitches.
Various types of
knitted fabrics
Mid-term Examination
Nonwoven
fabrics-materials
& usages
3
Understanding of
(Pg. No. 295- 299, 302313)
Fiber to Fabric by
Bernard P. Corbman Pg.
No. 104- 124)
Fabric science By
Joseph.J.Pizzuto 7th
Edition,Ch-6
By P.Tortora and B.
Collier
Birds eye, crochets,

jersey, interlock,
ottoman rib, piqu,
polar fleece, feeder
stripe, auto stripe,
engineered stripes,
milano, pile knit,
pointelle, purl,
raschel, rib, tricot,
Hand-outs
needle punched,
bonded, melt blown,
fusible, spun laced,
spun bonded
Fabric Science By
Joseph.J.Pizzuto

Page
27

10
11
12
3
13
Textile dyeing,
Different types of
dyes, Their
properties and
application,
Defects in dyeing
Textile printing,
Methods and
styles of printing,
Adv/dis-adv of
different types of
printing, Defects
in printing
Textile finishes,
Classification of
finishes, Resins,
Important finishes
Costing of fabric
Understanding of
(Pg. No. 414- 421)
Fiber to Fabric by
Bernard P. Corbman
(Pg. 201-221)
Fabric science By
Joseph.J.Pizzuto, 7th
Edition, Ch-6
Direct ,discharge
Understanding of
etc., rotary, handTextiles by Phyelis G.
screen, digital etc.
(Pg. No. 427-442)
Fiber to Fabric by
Bernard P. Corbman
(Pg. No. 223- 243)
Fabric science By
Joseph.J.Pizzuto, 7th
Edition, Ch-8
Functional finishes,
Hand-out
aesthetic finishes,
Fabric science By
mechanical finishes
Joseph.J.Pizzuto,7th
and chemical finishes. Edition, Ch-10
Spinning, weaving,
colouring and
finishing cost etc.
3
14
Types of dyes,
affinity and their
fastness properties,
stages of dyeing and
their implication
Identification of
various textile
materials/ Swatch
File Submission
Student Group
Presentation
(Fibre / Yarn /
Weaves/ Knits)
Hand-outs
Textile Fibres by V.A.

Shennai (Pg. No. 481494)
Fabric science By
Joseph.J.Pizzuto,7th
Edition,Ch-14,
By P.Tortora and

Page
28

15
Student Group
Presentation
of Assignment - 2
3
16
End-term Examination

1.
2.
3.
4.
5.
Fabric science By Joseph.J.Pizzuto 7th edition

Weaving calculation by Sen Gupta
Textiles from fiber to fabric By B. P. Corbman
Understanding of fabrics By P.Tortora and .Collier
Live Textiles Book By Sarv International (www.sarvinternational.com)

1.
2.
3.
4.
Indian Textile Journal

JTN
Textiles Outlook International
Knitting International
Evaluation Matrix:
Benchmark
Assignment-4
Benchmark
Assignment-5
--
--
--
20
40
Total
Benchmark
Assignment-3
20
End - Term
Exam / Jury
Benchmark
Assignment-2
20
Mid - Term
Exam / Jury
Benchmark
Assignment-1
Evaluation Matrix
100

Page
29

Teaching Tools:
Lectures
Field Visits
Term Assignment
1-2 expert lectures from industry
Learning outcome:
The students will gain a basic understanding of the value chain in textile manufacturing. The pursuant will be able to identify
different textile material and will be well equipped with knowledge of critical aspects of fabric sourcing.

Assignment 1
Research on fibre/ yarn - ( Cotton ,silk, wool, jute, linen, Rayon, polyester, nylon, Spandex-Any 5
fibre class)
Collection of Samples-Source-Analysis & interpretation, application, quality of report.
Type of assignment
Document submission
Weight age
20
Assignment 2
Different weaves , knits & nonwovens -Collection of Samples -Analysis of fibre content , weave /
knit name, fabric name & description , width, end use, quality of presentation.
Content, Understanding of the subject, Analysis and interpretation, managerial application, quality
of the report
Type of assignment
Document submission
Weight age
20

Page
30

i.
ii.
iii.
iv.
so on.
i.
ii.
iii.
iv.
so on.

Page
31

Subject Code
Subject
Sessions
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/ PB/
DE/CE)
Lecture
MFM107P
Organizational
Behaviour
Field Study
Self Study
Total
3
42
Non-Core
PB
Pre-requisite: Nil
Course objective:
- To impart students with the basic processes and principles that underline human behavior.
- To focus on ways to enhance organizational effectiveness through people.
- To understand how to effectively recognize and resolve human issues in organizational settings
- To develop an ability to catalyze harmonious relationship amongst employee groups.
Course structure:
Concept Domain: The course aims to help the students understand individual and group behaviour in an organizational setting to
groom industry leaders for the fashion industry.
Knowledge domain: It also aims to impart skills to students for managing people through understanding of self and interpersonal
relationships
Skill domain: It prepares the students to understand human strategies that are involved in overall business success.

Page
32

Course contents:
Session
Hrs
Details of
number of
sessions
required per
chapter/
topic
1
Total hrs
required for
one chapter
and further
breakup per
topic
Content
Details of the
contents to be
taught
Introduction to
Organizational
Behavior
Reference
Lecture
Keywords of the chapter

to define the depth of the
input
with text book/
publishers/ edition with
P. No.
Hrs
Management Roles
Organizational
Behavior/ Robbins,
Judge/ Vohra
Management skills
Pearson 14th edition
What is OB
Chapter 1
Disciplines that
contribute to OB
Page 4-32
Management functions
2-3
Keywords
The OB Model
Personality theories
Values
Personality &
Values
Self
Study
Hrs
Organizational
Behavior/ Robbins,
Judge/ Vohra
Pearson 14th edition
Practical /
Workshop
Hrs
Chapter 5
Page 124-157

Page
33

4-5
Perception and
Individual
decision Making
Factors influencing
perception
Person perceptionShortcuts in judging
others
Organizational
Behavior/ Robbins,
Judge/ Vohra
Pearson 14th
Chapter 6
Decision making in
organizations and
decision making models
6
Pages 158-191
Influences in decision
making
6
Ethics in decision making

Early theories of
motivation
Motivation
concepts
Contemporary theories of
motivation
Pearson 14th
Motivating by job design
Chapter 7 and 8
Employee involvement
7
Organizational
Behavior/ Robbins,
Judge/ Vohra
3
Pages 192-261
Rewards to motivate
Case Study
Case Study -1
Mid-term Submission
Foundations of
group Behavior
Understanding
work Teams
3
Stages of group
Formation
Organizational
Behavior/ Robbins,
Judge/ Vohra
Group properties
Pearson 14th
Group Decision Making

Types of teams
Chapter 9
Pages 262-299
Page
34

10
11
Case Study -2
Conflict and
negotiation
Creating effective teams
Chapter 10
Turning individuals into

team players
Pages 300-327
Case Study
Transitions in conflict
thought
The conflict process
3
Organizational
Behavior/ Robbins,
Judge/ Vohra
Pearson 14th
Negotiation
Chapter 14
12-13
Leadership
Trait theories
Behavioral theories
Contingency theories
Pages 438- 473

Organizational
Behavior/ Robbins,
Judge/ Vohra
Pearson 14th
LMX theory
Chapter 12
Charismatic v/s
transformational
leadership
Pages 360-403
6
Authentic leadership
Leading for future
Challenges to the
leadership construct
Finding and creating
effective leaders
14
Power and
Defining power
Organizational

Page
35

politics
Contrasting leadership
and power
Behavior/ Robbins,
Judge/ Vohra
Bases of power
14th. edition
Pearson
Chapter 13
Dependency-key to
power
Pages 404-437
Power tactics
Sexual harassmentunequal power in
workplace
Politics- power in action
Causes and
consequences of political
behavior
15
Ethics of political
behavior
What is organization
structure
Foundations of
organization
Structure
Common organization
designs
3
Organizational
Behavior/ Robbins,
Judge/ Vohra
Pearson 14th
New design options
Chapter 15
Why structures differ
Pages 474- 503
Organization designs
and employee behavior
16
End -Term Jury

Page
36

1.
2.
3.
4.
5.
6.
7.
EBSCO
Proquest
Emerald
International Journal of Manpower
Human Resource Management International Digest
Strategic HR Review
Personnel Review
Evaluation Matrix:
Benchmark
Assignment-4
Benchmark
Assignment-5
--
--
--
Teaching Tools:
Lectures
Case Lead
Personal Interview
Group discussion
20
40
Total
Benchmark
Assignment-3
20
End - Term
Exam / Jury
Benchmark
Assignment-2
20
Mid - Term
Exam / Jury
Benchmark
Assignment-1
Evaluation Matrix
100
Understanding of concepts
Experiential learning
Interaction between students
Reflection of understanding
Learning outcome:
1) Basic understanding of the basic processes and principles that underline human behaviour.
2) Understanding of problem solving approach to management

Page
37

3) Understanding of various types of organizations with respect to MNCs domestic brands, retailing and garment
manufacturing SSI units.
4) Development of managerial skills in the areas of decision making, training & development, team building and motivating
people and how people behave in organization.

Assignment 1
Case study on any topic to be covered pre mid-term
Depth of understanding theory and its applications.
Type of assignment
Document Submission & Presentation
Weightage
20
Assignment 2
Case study on any topic to be covered post mid-term
Identifying the central issue and using theory to form creative solution
Type of assignment
Document Submission & Presentation
Weightage
20

Page
38

Subject Code
Subject
Sessions
Lecture
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
MFM109T
Managerial
Economics
Field Study
42
Core
TH
Self Study
Total
Pre-requisite: Nil
Course objective: To understand the fundamentals of economic theory and their application in the field of fashion industry
Course Structure:
Concept Domain: Theory of Demand, Supply and Cost, Price Elasticity of Demand , Cross elasticity of Demand
Knowledge Domain: The course takes a quantitative approach to business decisions; the students will significantly enhance their
quantitative skills.
Skill Domain: Students learn how to anticipate how other firms and consumers will respond to decisions they make.

Page
39

Course contents:
Session
Hrs
Content
Details of
number of
sessions
required
per chapter/
topic
1-3
Total hrs
required for
one chapter
and further
breakup per
topic
Details of the
contents to be
taught
Keywords
Keywords of the
depth of the input
Reference
Lecture
with text book/
pg no
Hrs
Practical /
Workshop
Hrs
Self
Study
Hrs
Introduction,
Demand Theory
and Analysis
Cardinal utility
approach
Difference between
micro and macro,
D N Dwivedi Pages
managerial
101-118
economics Utility Cardinal and Ordinal
, marginal concept,
9
law of demand,
9
Consumer
equilibrium,
derivation of
individual demand
curve, shift in
demand curve
Benchmarked assignment 1- a) Elucidate Managerial Economics serves as a link between traditional economics and decision
sciences for business (Example questions) Decision-making or
b) Justify - Managerial economics is economics applied in decision-making or
c) What causes a movement along the demand curve and what causes shifts in the demand curve? Explain.
4-5
6
Ordinal utility
approach
Meaning of
indifference curves,
Properties, budget
line, consumer
D N Dwivedi
Pages 118-138

Page
40

8
9
Revealed
Preference
Theory, Price
elasticity
Case Study -1
Mid- term Examination

Production
Function
3
10-11
6
Cost functions,
Market
structures.
equilibrium
derivation of
demand curve
Market demand,
elasticity of demand,
determinants of
price elasticity
Cross elasticity,
income elasticity,
promotional
elasticity
Case Study
Laws of production,
short run and long
run laws of
production, returns
to scale, isoquants,
budget constraints
and line.
Breakeven analysis,
economies of scale
Perfect competition,
monopoly,
monopolistic and
oligopoly
D N Dwivedi Pages 140,
145-174.
3
3
D N Dwivedi
Pages 209-234, 238241.
D N Dwivedi Pages
246-272,301-305
Benchmarked assignment 2- (10 marks) presentation on current monetary and fiscal policy
12
Price & Output

decisions under
different market
structures, Price
discrimination
Pricing decisions
under different
market structures.
D N Dwivedi Pages
306-350

Page
41

13
14-15
16
Case Study -2
Macroeconomics
analysis,
monetary and
fiscal policy
Case Study
National income
GNP, GDP, NNP
Two Sector Model,
current fiscal policy,
discussion of current
monetary policy
3
D N Dwivedi
Pages 433-448,583599.

1. Managerial Economics: Varshney & Maheshwary
2. Managerial Economics: Reckie & crooke
3. Managerial Economics: Craig Peterson
4. An Introduction to Positive Economics: Lipsey Chrystal, Eighth edition
1.
2.
3.
4.
5.
6.
7.
8.
9.
Journal of Fashion Marketing

Journal of Marketing, Journal of Marketing Research
The Economics Times
Indian Growth and Development Review
Times of India
Economic and political weekly
Ebsco
Emerald
Proquest

Page
42

Evaluation Matrix:
Benchmark
Assignment-4
Benchmark
Assignment-5
--
--
--
20
40
Total
Benchmark
Assignment-3
20
End - Term
Exam / Jury
Benchmark
Assignment-2
20
Mid - Term
Exam / Jury
Benchmark
Assignment-1
Evaluation Matrix
100
Teaching Tools:
Class lectures
Presentation by the students
Case study
Literature survey
Learning outcome:
Understanding about the fundamentals of statistics and economics in the field of fashion industry.
Assignment 1
a)Elucidate- Managerial Economics serves as a link between traditional economics and
decision sciences for business decision making (or)
b)Justify- Managerial economics is economics applied in decision-making (or)
c) What causes a movement along the demand curve and what causes shifts in the demand
curve? Explain.
Understanding of the concept
Type of assignment
Document submission
Weight age
20
Page
43

Assignment 2
Type of assignment
Weightage
Presentation on current monetary and fiscal policy

Content, Individual Understanding, Presentation
Presentation
20

i.
ii.
iii.
iv.
Part A: Objective type / Fill in the blanks/ multiple choice / Match the answers etc.
so on.
i.
ii.
iii.
iv.
so on.

Page
44

Subject Code
MFM111P
Subject
Sessions
Professional
Practices
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
3
-
42
None-Core
PB
Pre-requisite: Nil
Course objective:
-
To impart students the basic principles of communication, ethics and etiquettes for the work place
To understand how people interact and communicate through various forms of communication
Focus on ways to enhance ethics in decision making
Develop presentation skills and effective delivery of presentations
Inculcate professional etiquette for the new, global work place
Course structure:
Concept Domain: Communication, ethics, values
Knowledge Domain: Understanding of the above concepts
Skill Domain- Communication skills, presentation skills, writing skills

Page
45

Course contents:
Session
Hrs
Details of
number of
sessions
required per
chapter/
topic
Total hrs
required for
one
chapter
and further
breakup
per topic
Content
Details of the
contents to be
taught
Communication
Keywords
Reference
Lecture
Keywords of the chapter to

define the depth of the input
detailed referencing
with text book/
publishers/ edition
with pg no
Hrs
Communication Barriers
Paraverbal Communication
Skills
Non-Verbal
Communication
Multicultural
Communication
Communication
Self
Study
Hrs
What is communication? How

do we communicate? Various
factors in communication?
Practical /
Workshop
Hrs
(show movie The

Gods must be crazy)
Classroom activity on these

topics
Speaking Like a STAR
(Situation, Task, Action,
Result)
Listening Skills
On the spot
evaluation
Asking Good Questions

Mastering the Art of
Conversation
Assignment 1 : Role play

Page
46

games 10 marks
3
Business Writing
Words, Sentences,
Paragraphs
3
4
3
Business Writing
Business Writing
3
Presentation
Skills

topics
Emails and Business letters,
Reports and Executive
Summary

topics
Proposals, Briefs, Resumes.
Assignment 2: Brief for
Assignment a report on any
particular subject
Submission of Assignment II 10 marks
Preparing your presentation
Define your objective

Understanding your
audience
Deciding what to say and
getting organized
Developing effective
visuals
Rehearsing
Making an effective
delivery
MID TERM EXAM 20 Marks Make a presentation as a group any particular subject. (change in the lifestyle of the Indian
consumer)
7
Presentation
Preparation of presentation
3
3
Skills
and submission

Page
47

8
Presentation
Skills
3
Class presentation
3
Spot Evaluation
Submission
MID TERM Evaluation

Constructive Feedback
10
Professional
Ethics
Ethics & the ethical

theories
Principles of ethical
decision making
Moral Mazes
11
Professional
Ethics
3
Ethical flow chart

Moral Pluralism
Categorical Imperative,
The Sunshine Test
Professional
Ethics
Understanding Values
Conflict Management
Professional
Ethics
Case study on ethical value

clarification
12
13
Announcement of Assignment III Students to come up with a similar personal ethical code of own, Time: 2 weeks; Marks 20
14
Professional
Understanding Etiquette
Etiquette
Before we look at etiquette
rules across multiple
business-related scenarios,
3
3
its best to explain what
etiquette means.
We would also look at the
many ways business etiquette
can improve a company or
Page
48

organizations bottom line.
Etiquette covers most aspects
of social interaction, including
self-presentation,
communication, courtesy and
hospitality.
Business etiquette, in
particular, covers expectations
in the interaction between coworkers, the company and
their clients, as well as the
company and their
stakeholders.
Etiquette guidelines are many
and can be quite complicated.
Here we will only focus on
basic etiquette guidelines for
situations typically found in
most business settings.
The Importance of Business
Etiquette
To list ways business etiquette
can be of value to a company
or organization.
Business etiquette contributes
positively in the areas of
branding, customer care,
employee engagement and
team synergy.
Networking for Success
Page
49

When youre networking, its
important to make the best of
the first meeting.
Here, well discuss how to
create an effective
introduction, make a good
impression, minimize
nervousness, use business
cards effectively and
remember names.
Managing multi-cultural
15
Professional
Etiquette
Environment
The Meet and Greet
An introduction is almost
always accompanied by a
handshake and conversation.
Here, we would discuss the

three steps that make an
effective handshake and the
four levels of conversation.
Business Email Etiquette

Telephone Etiquette
International Etiquette
Dressing for Success
Submission Assignment III 20 Marks
End Term Jury
16

Page
50

1.
2.
3.
4.
5.
6.
Business Communication HBS publication Ronald Howard, Clinton

Ethics for the Real world: Korver & Bill Birchard
Business Etiquette for the new workplace: HBS publication
Business Etiquette: Emily Post
Writing for Business: HBS publication
Business Writing and Communication: Kenneth W. Davis: Mcgrawhill
Reference Magazines, Journals and other sources: -
Evaluation Matrix:
--
--
20
40
Total
End - Term
Exam / Jury
20
Mid - Term
Exam / Jury
Benchmark
Assignment-3
10
Benchmark
Assignment-5
Benchmark
Assignment-2
10
Benchmark
Assignment-4
Benchmark
Assignment-1
EVALUATION MATRIX
100
Teaching Tools: Lectures followed by classroom exercises

Learning outcome:
1. Understanding and developing professional skills communication, business writing and presentation
2. Develop personal ethical codes for work and life
3. Develop professional etiquette for the work place

Page
51

Assignment 1
Type of assignment
Weightage
Assignment 2
Type of assignment
Weightage
Assignment 3
Type of assignment
Weightage
Communication Role play game

On the spot evaluation
Role play games
10
A Report on any particular subject
Format & Content
Document Submission
10
Students to come up with a similar personal ethical code of own
Content & Quality
Document Submission
20

Page
52

Subject Code
MFM113P
Subject
Sessions
Fashion Orientation
Lecture
Practical
/Workshops
Tutorial/Seminars/
Field Study
Self Study
Total
Hours/
Week
Hours/
Semester
Credit
C/NC
Subject Type
(TH/PB/DE/CE)
3
42
Non-Core
PB
Pre-requisite: Nil
Course Objective:
1. To provide a comprehensive understanding of fashion
2. To make the students understand the relevance of fashion as a business activity
Course structure:
Concept domain:
-
introduction to the phenomenon of fashion

familiarization with psychology of fashion
understanding multidimensional factors influencing fashion
understanding the potential of fashion as a driving force or business
Knowledge Domain:
-
familiarization with fashion concepts and terminology

understanding the various factors influencing fashion
understanding the various dimensions of fashion
recognizing the fashion movement

Page
53

Application of concepts
Skill Domain:
Course Contents:
Sessions
Details of number
of sessions
required per
chapter/ topic
Hrs
Content
Total hrs
required for
one chapter
and further
breakup per
topic
2
3
Keywords
Reference
Lecture
Details of the
contents to be
taught

input
Detailed
referencing with
text book/
publishers/ edition
with pg no
Class
interaction with
students to
explore their
knowledge on
fashion
- Evolution of
clothing/fashion : body
decoration, body
ornamentation, dress for
protection, needle
invention, development of
spinning, weaving and
garment style
Fashion: A
Marketing
Approach, Dorothy
S. Rogers, Lynda
R. Gamans, pp. 3337
Origin &
evolution of
clothing
-Theories of
fashion/clothing origin:
adornment, protection,
modesty
- Role of fashion/clothing
in society: social status,
protection, identity,
prestige, health, beauty,
feel good, sex appeal,
reflection of time, nonverbal communication
etc.,
-Importance of fashion
business
Basics of
Fashion
- fashion terminologies:
Hrs
Practical
/Workshops
Hrs
Self
Study
Hrs
Dynamics of
fashion, 3rd edition,
Elaine Stone, pp.
38-49, 57-61, 120

Page
54

style, design, taste,
classic, fad, trend, hautecouture, avant-garde,
knock-off, prt-a-porter,
bridge, seasons (fall,
winter, autumn, summer,
spring)
-Elements of Fashion
-principles of Fashion
3 -4
-Intangibles of Fashion
- Fashion Life cycle
Fashion
Psychology
- Theories of fashion
adoption : Trickle-up,
Trickle-down, Trickleacross
- Fashion leaders &
fashion followers
5 -6
Dynamics of
Elaine Stone, pp.
52-55, 92-94, 105113,
Introduction to
fashion design
6
- Factors influencing
fashion : accelerating
factors & retarding factors
(social & cultural, political
& legal, economic,
technological)
- Elements of design:
point, line, shape, colour,
texture,
- colour concepts
Inside Fashion
Design, Sharon
Lee Tate, 5th
edition, pp.173207.
- Principles of design:
proportion, balance,
rhythm, emphasis,
Page
55

harmony
Punks, Hippies,
Hand out
Fashion subMinimalists, Grunge,
cultures &
3
3
Gothic, Heavy metal etc.
case study on
fashion*
*Case-study on Fashion- excerpts from any one relevant English movie ( E.g.:- Apocalypto/10,000B.C/ Conan the
Barbarian etc.)
Assignment 1 ( On Sub-culture/theories of fashion adoption examples)
Mid-term submission 10 examples to identify elements (5 ) & principles of design (5 ) from magazines
Refer websites
Fashion
Fashion as a
Connotation &
associations
-form of artistic & creative
expression: discuss the
works of designers like
Issey Miyake, Rie
Kawakubo, Missoni,
Manish Arora, Elley
Kisimoto etc.,
8
9
- response to functional
needs Nike-breathable
sportswear, Lycra-stretch,
Nylon-stockings, Kurti- a
Kurta adoption,
- response to scientific
exploration: intelligent
fabrics and garments,
wearable computers etc.
10 & 11
- response to social
needs: SEWA, Tsunamika
(case study), cluster
initiative programmes of
NIFT, anti-fur, shahtoosh,
PETA (people for ethical
treatment to animals)
Top 5 - France (Paris),
Fashion
Fashion Concept

Page
56

markets and
capitals,
Fashion
designers,
Fashion icons
(personalities,
brands and
products)
Fashion
magazines
Italy (Milan), USA (New

York), UK (London),
Japan (Tokyo)
uniqueness and top 5
designers from each
market /capital
-Next upcoming fashion
markets in the world
Personalities Armani,
Versace, Madonna,
Princess Diana, David
Beckham, Lady Gaga,
Michael Jackson, Amitabh
Bachchan, Aishwarya Rai,
Rohit Bal, Manish
Malhotra etc.
to consumer, Gini S
Frings, pp. 171-190
Dynamics of
Elaine Stone,
Apparel
Merchandising,
M.Krishnakumar,
Abhishekpublicatio
ns, pp. 53
Brands Nike, Nokia,

Swatch, McDonalds,
Barbie etc.
Products Jeans, Mobile
Phones, etc.
Magazines Elle, Vogue,
etc.
Types of fashion
designers :
i) High fashion, stylist,
freelance,
ii) idealist, influenced,
realist, classicist, thinking,
and poetic
Page
57

12
Indian fashion
industry
- nature and scope of

Indian fashion industry
- fashion council of India
13
- Indian fashion designers
Fashion shows
- organizing and
preparation for fashion
show
14
Apparel
categories &
life style
fashion:
3
Case study on
sustainable/
- famous fashion shows of

the world.
Formal wear, sportswear,
casual wear, work wear,
jeans wear, swim wear,
beach wear, intimate
wear, occasion wear, club
wear, sleep wear, ethnic
wear, street fashion
Life style: holidays,
interiors, food, cosmetic
surgery, health.
eco fashion*
15
- Major markets of
apparel, textiles, and
accessories in India
- Types of fashion show
Website of CITI
(confederation of
Indian Textile
Industries), fashion
council of India
Images and other

related publications
Apparel
Merchandising,
M.Krishnakumar,
Abhishekpublicatio
ns, pp. 43-48.
Fashion Concept
to consumer, Gini S
Frings, pp. 83-92.
Eco fashion, Sass

Brown, pp. 12 52,
102-136, 170 - 200
Case study
Types cuffs, collars,
sleeves, silhouettes,
3
plackets, hemlines etc.
*Case-study on eco fashion from Eco fashion by Sass Brown, topics: i) Recycle, Reuse &
Redesign ii) Designer & Corporate Initiative iii) Community & Fair Trade minimum two
examples from each topic
Assignment 2 : Fashion icons/ influence of movies on fashion
Garment
Details

Page
58

End term jury presentation on latest fashion trends/ fashion designers / analyze fashion collection of
a fashion designer with respect to elements & principles of design Group activity
16
End Term Jury
Reference Books
1.
2.
3.
4.
5.
Fashion: A Marketing Approach, Dorothy S. Rogers, Lynda R. Gamans,

Dynamics of fashion, 3rd edition, Elaine Stone,
Inside Fashion Design, Sharon Lee Tate, 5th edition,
Apparel Merchandising, M.Krishnakumar, Abhishek publications,2010.
Eco fashion, Sass Brown, Laurence King Publications
Teaching Tools:
Class lectures
Case study
Evaluation Matrix
--
20
40
Total
End - Term
Exam / Jury
--
Mid - Term
Exam / Jury
--
Benchmark
Assignment-5
20
Benchmark
Assignment-4
Benchmark
Assignment-2
20
Benchmark
Assignment-3
Benchmark
Assignment-1
EVALUATION MATRIX
100
Assignment 1
Page
59

Type of assignment
Weightage
Assignment 2
Type of assignment
Weightage
On Sub-culture/theories of fashion adoption examples

Content, understanding of the subject, analysis and interpretation
Document Submission and Presentation
20
Fashion icons/ influence of movies on fashion
Content, understanding of the subject, analysis and interpretation
Document Submission and Presentation
20

Page
60

Subject Code
MFM115T
Subject
Fashion Marketing
Management
Sessions
Lecture
Practical /
Workshop
Tutorial /
Seminars /
Field Study
Self Study
Total
Hour/
Week
3
Hour/
Semester
42
Credits
(C/NC)
Subject Type
(TH/PB)
Core
TH
Pre-requisite: Nil
Course Objective: To enable students to draw knowledge from generic marketing and apply the principles and concepts to the
fashion industry with reference to apparel, textile and accessories.
Course structure:
Concept domain:- Overview of Marketing management enabling students to apply the concepts in real life.
Knowledge domain:-Understanding market and market forces, 4ps of marketing and ways of handing them.
Skill Domain:- brand launch, channel management, segmenting the market, positioning the brands

Page
61

Course Content:
Session
Hrs
Content
Keywords
Reference
Lecture
Details of
number of
sessions
required per
chapter/ topic
1
Total hrs
required for one
chapter and
further breakup
per topic
Details of the
contents to be
taught

to define the depth of
the input
with text book/
publishers/ edition
with pg no
Hrs
Marketing definitions,
meaning, application,
Core concepts and
philosophies of
marketing, marketing
mix
Micro and Macro
environment, trends in
the marketing
environment
Fashion consumer
segmentation
Principle of
Marketing - Philip
Kotler and
Armstrong
2
3
3
Introduction to
Marketing
concepts and
principles,
Marketing Process
Model
Marketing
environment
Segmentation:
Forming and
Profiling Market
Segments
- Four bases of
segmentation
3
Case Study
Presentation and
Discussion (from
fashion industry)
Market Targeting
and Positioning
Fashion consumer
targeting
Positioning products
and services
Principle of
Marketing - Philip
Kotler and
Armstrong
Principle of
Marketing - Philip
Kotler and
Armstrong
Practical /
Workshop
Hrs
Self
Study
Hrs
Principle of
Marketing - Philip
Kotler and
Armstrong
- Use of positioning or
perceptual mapping in
Page
62

Marketing mix- I:
Product
fashion marketing Positioning and

repositioning
Introduction to
marketing mix Fashion
product:
Principle of
Marketing - Philip
Kotler and
Armstrong
What is a fashion
product?
Product levels,
classifications,
classification and
difference of product
and services, Product
and service
decisions(Product
Product Life Cycle

and New Product
Development
line and Product mix

decisions), Branding
PLC Stages
NPD process
Case Study
Presentation and
Discussion (from
fashion industry)
Presentation of
3
Assignment-I
Mid Term Examination
Marketing mix:
7
8
9
Principle of
Marketing - Philip
Kotler and
Armstrong
3
Pricing strategies for
fashion
Price
marketing
Principle of
Marketing - Philip
Kotler and
Armstrong
Key factors affecting

Page
63

fashion pricing
10
The different distribution

channels
Marketing mix:
Place
Distribution options
Principle of
Marketing - Philip
Kotler and
Armstrong
Fashion wholesaling
Fashion franchising
3
3
Fashion logistics and
distribution
Supply chain
management issues
11
Marketing mix:
related to fashion
marketing
Main tool of the fashion
Promotion
communication mix
Principle of
Marketing - Philip
Kotler and
Armstrong
Using Integrated
Marketing
communications
effectively
Key promotional tools of

marketing:
Advertising
Sales promotion

Page
64

Public relations
12
13
14
3
15
16
E-marketing/Rural
Marketing
Customer
Relationship
Management - I
Customer
Relationship
Management - II
Presentation of
Assignment-II
END-TERM EXAM
Direct marketing
Discussion of cases and
current examples
Definition, evolution,
Importance-Customer
Lifetime Value and
Loyalty Programmes
Stages and Techniques
of CRM
3
Principle of
Marketing - Philip
Kotler and
Armstrong
Principle of
Marketing - Philip
Kotler and
Armstrong
3
3

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Mastering Fashion Marketing - Tim Jackson and David Shaw

Fashion marketing - Dotty Oelkers ,
Fashion Marketing Mike Easy
Marketing today fashion, third edition by Carol Stw=ewart Mueller and Eleanor Lewit Smiley,
Essentials of Marketing Jerome E. McCarthy & William D. Perreault
Fashion Innovation & Marketing Catterine Moore
How to sell Fashion Annalee Gold
Marketing Warfare Al Ries& Jack Trout
Positioning Al Ries& Jack Trout
Principle of Marketing - Philip Kotler and Armstrong
Marketing Management - Philip Kotler and Kevin Keller

Business Today
Business India
Page
65

Apparel Fortnightly
Inside Fashion WWD/DNR
Journal of Fashion
Marketing Management
Image Business of Fashion
Financial Express
Business Trends
Business Line
Mint
Economic Times and Online database like EBSCO
Benchmark
Assignment-4
Benchmark
Assignment-5
--
--
--
20
40
Total
Benchmark
Assignment-3
20
End - Term
Exam / Jury
Benchmark
Assignment-2
20
Mid - Term
Exam / Jury
Benchmark
Assignment-1
Evaluation Matrix
100
Teaching Tools:
-Class room lecture
-Case study
-Articles from peer reviewed journals
-Class room assignments
-1-2 expert lectures from industry
Learning outcome:

Page
66

Understanding of Fashion Marketing Management Concepts and be able to apply the principles and concepts to the fashion industry
with specific reference to apparel.
Assignment 1
Type of assignment
Weight age
Assignment 2
Type of assignment
Weightage
Study the Marketing Model of an organization with respect to the above dimensions.
(Session 1-6)
Content, quality and understanding
Individual hand written report & classroom presentation
20
Study any local area organization with respect to 4Ps and CRM initiatives and suggest a
revised Marketing Model for improving efficiency.
Content, quality and statistics
Group assignment - report submission & classroom presentation
20

i.
ii.
iii.
iv.
so on.
i.

Page
67

ii.
iii.
iv.
so on.

Page
68

Subject Code
Subject
Sessions
Lecture
MFM117T
Practical /
Workshop
Tutorial / Seminars
/ Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
42
Core
TH
Pre-requisite: Nil
Course objective:
1. To impart comprehensive knowledge of basics and principles of merchandising, particularly with reference to apparel
industry.
2. To enable students to gain sufficient knowledge and exposure required to start merchandising career in apparel industry.
The course is aimed at equipping the student with necessary knowledge and skills for beginning a merchandising career in
apparel industry.
Course Structure:
Concept domain: Merchandising: Basic concept, Principles and processes
Knowledge domain: Understanding of Basic concepts and process of Merchandising, Understanding and development of range
plan
Skill domain: To equip the student with necessary knowledge and skills for beginning a merchandising career in apparel industry.

Page
69

Course Contents:
Session
Hrs
Details of
number of
sessions
required
per
chapter/
topic
1
Total hrs
required
for one
chapter
and further
breakup
per topic
3
2
3
Content
Keywords
Reference
Lecture
Details of the contents to be

taught

define the depth of the
input
with text book/
publishers/ edition
with pg no
Hrs
Introduction to Merchandising.
Merchandise,
merchandiser and
merchandising.
Marketing vis a vis

Merchandising
Meaning and definitions of
Merchandising,
Types of merchandising.
Merchandising Vocabulary.
Process of Merchandising.
Planning, buying and selling
functions in brief.
Types, basic Functions, ,

Role and functions of
Merchandiser,
Merchandising Vocabulary
(Important Merchandising
Terminologies)
Skills required of a
merchandiser. Career of a
merchandiser . Role of a retail
buyer and Planner
Skills, merchandising
career
Presentation of
Assignment 1
4
3
Merchandising Mix,
Introduction to Merchandise
Planning.
Merchandising Mix,
Introduction to
Merchandise Planning
4th & 5th Chapter

(Page No.41-55 &
58-76, Glossary,
Page no.377-392),
Fashion Buying &
Merchandising,
Sidney Packard
Inside the Fashion
Business, Kitty
G.Dickerson
(Glossary)
Fashion buying,
Elaine Stone,
page3 to 15
Practical /
Workshop
Hrs
Self
Study
Hrs

Page
70

CASE STUDY -1
DISCUSSION
Mathematics for
Retail Buying ,
Tepper
5 -6
Elements of Merchandising
planning. Elements of
Merchandise Planning.
Planned sales
Planned stock
Planned reductions
Planned purchases
Planned Markup
Planned Profit
Planned Expenses,
Importance of Planning
Planning, planning
Elements, Six month plans
Retail
Merchandising ,
Ralph Shipp
5th Chapter (Page

No.105-131)
Merchandise
Buying, 5th Edition,
M.S.Bohlinger,
Mathematics for
Retail Buying Tepper
Six-month merchandise
Planning
Open to Buy,
Open to Buy
Retail
Merchandising ,
Ralph Shipp
5th Chapter (Page

No.105-131)
Merchandise
M.S.Bohlinger,
Mid-term Exam
Retail Inventory concepts and

mathematics
Mathematics for
Retail Buying Tepper
Retail
Merchandising ,
Ralph Shipp
5th Chapter (Page

Page
71

No.105-131)
Merchandise
M.S.Bohlinger,
10
Assortment Planning, Model

Stock Planning.
Principles of Assortment
planning, Characteristics of a
good assortment, Factors
affecting Assortment Planning
decisions
Assortment planning,
model stock planning
7th Chapter (Page

No.178-207)
Merchandise
M.S.Bohlinger
3
12th Chapter (Page
No.192-225)
Fashion Buying &
Merchandising,
Sidney Packard
Presentation of
Assignment 2
11
3
Merchandising Calendar
Planning: Process &
procedure
Merchandising Calendar
Planning
4th Chapter (Page

No.93-127)
Apparel
Merchandising,
Jeremy
A.Rosenau,
12-13
Costing and Pricing. Cost plus

pricing, Marginal cost pricing
and backward pricing. Cost
sheet
Costing: Cost & Pricing;

Marginal Costing;
Backward Plan
CASE STUDY -2
DISCUSSION
14
3
Range Development process,

general Range development
and specific range
development
Range Development
10th Chapter page

no.205-326),
Apparel
Manufacturing,
Ruth E. Glock
& Grace I. Kunz
5 th Chapter (page
no.207-219), Inside
fashion design,
Tate S.L,
Inside fashion
design, Tate S.L,
Page No. 199-205

Page
72

15
16
Presentation of
Assignment 3
End- term Exam
Students to be divided into groups of 4-5 each and do a live project with any retail store of their choice to understand the applications of retail
mathematics and the following assignments 1&2 to be done in succession with the same store.
Bench Marked Assignment 1 (Merchandise Survey) Merchandise Survey. Comprehensive study of the given merchandise with respect to
merchandise mix, pricing, innovations and retailing aspects
Benchmarked Assignment 2- Merchandising Policy. Visit assigned store observe the merchandise. Based on the on the observations and
study of merchandise deduct the merchandise policy, apply the concepts of merchandise planning and create a hypothetical six-month buy
plan
Benchmarked Assignment 3 - Range Development Exercise. Develop a range of product by picking up a concept from the relevant forecast.
Develop a color story and product assortment for the same. Do the pricing of the products developed and come up with marketing and
merchandising plan. Submission
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Fashion Buying, Elaine Stone

Fashion Buying & Merchandising, Sidney Packard
Inside the Fashion Business, Kitty G.Dickerson
Merchandise Buying, 5th Edition,M.S.Bohlinger
Apparel Merchandising, JeremyA.Rosenau
Apparel Manufacturing, Ruth E. Glock & Grace I. Kunz
Inside fashion design, Tate S.L
Fashion Buying, Helen Gowarek
Case Studies in Merchandising Apparel and Soft Goods, Michele M. Granger
Mathematics for Retail Buying - Tepper
Retail Merchandising , Ralph Shipp

1. Inside Fashion
2. Images
Page
73

3. Clothesline
4. Apparel Online
Case Study
Discussions
(5+5)
10
10
20
40
Total
Benchmark
Assignment-3
10
End - Term
Exam / Jury
Benchmark
Assignment-2
10
Mid - Term
Exam / Jury
Benchmark
Assignment-1
Evaluation Matrix:
100
Teaching Tools:
Lectures Supported by Visuals
Field Visits
Term Assignment
Learning outcome:
Understanding of the concepts
Observational learning
Learning by doing
Application oriented assignments
Assignment 1
Merchandise Survey
Comprehensive study of the given merchandise with respect to
merchandise mix, pricing, innovations and retailing aspects
Page
74

Type of assignment
Weightage
Assignment 2
Type of assignment
Weightage
Assignment 3
Type of assignment
Weightage
Submission/ Presentation
10
Merchandising Policy
Visit assigned store observe the merchandise. Based on the on the
observations and study of merchandise deduct the merchandise
policy, apply the concepts of merchandise planning and create a
hypothetical six-month buy plan
10
Range Development Exercise
Develop a range of product by picking up a concept from the relevant
forecast. Develop a color story and product assortment for the same.
Do the pricing of the products developed and come up with marketing
and merchandising plan.
10

Page
75

Subject Code
MFM119P
Subject
Sessions
Marketing Research
Lecture
Practical /
Workshop
Tutorial /
Seminars /
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
3
42
Core
PB
Pre-requisite: Nil
Course objective:
To enable the students to understand the various components of MR and to learn how MR can help the managers to
make decisions in Marketing related areas.
To enable the students to solve marketing problems through research in the Fashion industry in context of concepts of
Marketing Management, Consumer Behavior etc.
To enable the students to experience the research process by term research project on a real marketing situation
Course structure:
Concept Domain: The concepts of marketing research, Application areas of Marketing Research, Types of research, Research
Design and process, Sampling process.
Knowledge Domain: Understanding of the above concepts as well as acquired knowledge through real project.
Skill Domain: Skill to carry out marketing research.

Page
76

Course contents:
Session
Hrs
Content
Details of
number of
sessions
required
per
chapter/
topic
1-2
Total hrs
required for
one chapter
and further
breakup per
topic

be taught
Introduction to Market
Research (Definition,
Concepts, Scope &
Importance of MS)
Application areas of Market
Research
Research Design (Definition

/ Classification) - Types of
Research: Exploratory,
Descriptive & Causal
Research
3-4
Keywords
Reference
Lecture
Keywords of the
chapter to define
the depth of the
input
Detailed referencing with

edition with pg no
Hrs
Marketing
research &
market research
Marketing Research Naresh K. Malhotra,

PP 2-68
Marketing Research Nargundkar, PP 3-16
Exploratory,
descriptive and
causal research

Chapters 3-7, PP 76-241
5-6
6
Measurement & Scaling
Scaling
techniques
Questionnaire - Form,
Design
Structured &
Unstructured
Questionnaires,
Types of
Questions
7
3
Practical /
Workshop
Hrs

Chapters 8 &9, PP 250295
Chapter 10, PP 296-331
Self
Study
Hrs
Mid-term Submission
Assignment 1- Data Collection Tools Observation Method / Interview Schedule / Questionnaires - 10 Marks
Page
77

9-11
Sampling Process - Design

& Procedures: Sampling
Techniques (Probability &
Non-probability Sampling),
Sample size, Application to
Marketing Problems
Sample size,
Calculation,
Sampling
techniques,
Sampling error
Data Collection & Reporting:

Methods & Communication
Reporting Format
& Process
Briefing Assignment #2:

Market Research Project
briefing Documentation &
Presentation
(Individual/Group) 10
marks
Group Interaction
12-13
14-15
16

Chapter 11, PP 332-363
Chapter 13
End-term Jury
Suggested reference Books:
1.
2.
3.
4.
5.
6.
7.
8.
Marketing Research: Naresh K. Malhotra (Pearson)

Marketing Research : Rajendra Nargundkar (TMH)
Marketing Research text and cases: Boyd, Westfall and Stasch
Marketing Research: Kress
Research Methods: Coopers
Marketing Research: Sangeeta Agarwal
Marketing Management: Philip Kotler
Marketing Research : Tull & Green

1.
2.
3.
4.
5.
Advertising and Marketing

Harvard Business Review
Business world/ Business India
Business Today
EBSCO
Page
78

6. PROQUEST
7. EMERALD
8. Journal of Marketing Research
Topic: Students are required to identify a research

problem and develop a structured questionnaire to
collect primary data. They also need to submit a
synopsis of the market research proposal containing
Title, Introduction, objective, literature survey, Research
Design, Scope of Study and reference.
Total
End - Term
Exam / Jury
Assignment-1
Mid - Term
Exam / Jury
Assignment-2
Evaluation Matrix:
Topic: Students are required to prepare a

comprehensive marketing research report
following the Marketing Research Process.
-
Submission
40
100
Submission
20
Assignment 1
Type of assignment
Weightage
Assignment 2
20
20
Students are required to identity a research problem and develop a structured

questionnaire to collect primary data. They also need to submit a synopsis of the market
research proposal containing Title, Introduction, Objective, literature survey, Research
Design, Scope of Study and reference
Content, Understanding of the subject, Analysis and interpretation, Managerial
Application, quality of the report
Submission
20
Students are required to prepare a comprehensive marketing research report following the
Page
79

Type of assignment
Weight age
Marketing Research Process.

Content, Understanding of the subject, Analysis and interpretation, Managerial
Application, quality of the report
Submission
20
Teaching Tools:
Lectures
Presentations
Self Study
Learning outcome:
The subject will equip students with an in-depth knowledge and understanding of the fundamentals of MR and how MR helps the
managers to make decisions in Marketing related areas

Page
80

Subject Code
OE121
Subject
Sessions
Supply Chain Management &

E-Business
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/ PB/
DE/CE)
4.5
63
Core
PB
4.5
Pre-requisite: Statistics, Marketing Management, Fashion Merchandising (Retail inventory concepts and mathematics &
merchandise assortment planning etc.)
Course objective:
1) Make the students understand how to improve the performance of the firm and its supply chain through coordination among
multiple sites, functions, customers and suppliers
2) Recognize the salient strategic challenges and opportunities for managing supply chains specific to global fashion industry
3) Introduce how technology drives the Supply Chain.
4) Familiarize them with several supply chain strategies that have been adopted by leading companies and review the
experiences of e-enabled fashion businesses.
Course structure:
Concept domain - Supply Chain concepts, logistics concepts conceptualizing the nature and scope SCM.
Knowledge domain - Understanding of the above concepts
Skill domain - Ability to analyze a supply chain and improve the efficiency and response of the supply chain

Page
81

Course Contents:
Session
Hrs
Details of
number of
sessions
required per
chapter/ topic
1
Total hrs
required for one
chapter and
further breakup
per topic
4.5
Content
Details of the
contents to be
taught
Introduction of
Supply Chain
concepts
Keywords
Reference
Lecture
Keywords of the
chapter to define
the depth of the
input
detailed referencing with text book/

publishers/ edition with pg no
Hrs
What is SCM
Why SCM,
Key issues in
SCM
History and
Evolution of
SCM
4.5
Fashion Supply
Chain
Evolution of retail
logistics
David Simchi Levi; Phillip Kaminski;

Edith Simchi Levi, Designing and
managing the supply chain concept strategies and case
studies, second edition, Chapter
1, PP 1-11
Retail logistics from the book titled
International Retail Marketing-a
case study approach authored by
Margaret Bruce; Christopher M
Moore & Grete Birtwistle pages 5063
Practical /
Workshop
Hrs
Self
Study
Hrs
4.5
4.5
4.5
Article on Fashion Supply Chain Dr.

Sibichan K. Mathew
3
4.5
Value of
information
Bullwhip effect:
Quantifying the
Bullwhip
Method for
David Simchi Levi; Phillip Kaminski;

Edith Simchi Levi, Designing and
managing the supply chain
concept strategies and case

Page
82

coping with the
Bullwhip effect
4
Accurate
Response
4.5
Supply Chain
integration
4.5
Designing and managing the supply

chain concept strategies and case
studies, second edition by David
Simchi Levi; Phillip Kaminsky; Edith
Simchi Levi chapter 4 ; pages 91117
4.5
Designing and managing the supply

chain concept strategies and case
studies, second edition by David
Simchi Levi; Phillip Kaminsky; Edith
Simchi Levi chapter 4 ; pages
119-138
4.5
Demand
uncertainty and
SCM approach
Retail logistics from the book titled

International Retail Marketing-a
case study approach authored by
Margaret Bruce; Christopher M
Moore & Grete Birtwistle pages
205-219
4.5
multi channel
approach
Fashion retailing a multi channel

approach by Ellen Diamond ,
second edition; chapter 10,
merchandise distribution and loss
prevention, Chapter 11, pages:
215-234
4.5
Outsourcing and
supply chain
The management of business

logistics - a supply chain
4.5
Information and
supply chain
trade-offs
Push, Pull, &

Push-Pull
systems
Distribution
strategies
6
4.5
Managing Short
life cycle
products with
uncertain
demand
Logistics
Strategy
4.5
studies, second edition, PP 101-109
Mid-Term Submission
4.5
Issues in
outsourcing and

Page
83

distribution
10
4.5
11
4.5
12
e-Business An
Introduction;
Key
Process;
Electronic
Supply Chaincommerce
and supply
chain
coordinated
product and
supply
chain design
Retail Supply
Chains
4.5
13
perspectives
Perspectives on
Electronic Supply
Chain
E-business and
the supply chain
Design for
logistics
Supplier
integration into
New Product
Development
SCM for faster

turnaround
Agile Supply
Chain
4.5
perspective - 7th edition; authored

by Coyle, Bardi, Langley; chapter-8;
pages 191-206.
The management of
business logistics - a
supply chain perspective 7th edition; authored by
Coyle, Bardi, Langley; chapter-11;
pages 261-292.
4.5
Designing and managing

the supply chain concepts, strategies &
case studies - second
Edition; by David Simchi Levi;
Phillip Kaminsky; Edith Simchi Levi;
chapter-9; pages 207-230.
4.5
Supply chain management

- creating linkages for
faster business turnaround, By
Sarika Kulkarni; Ashok Sharma TMH Publishing company
4.5

- theories & practices; By R P
Mohanty and S G Deshmukh;
chapter 11; pages 267-281
4.5
Supply Chain Management by

Chopra, Sunil and Meindl, Peter,
Pearson Education ; pp-545-573

Page
84

14
Reverse supply
Chain &
Greening
Supply Chain
4.5
Reverse Flow of
Material
New Product
Return
End-of- life
product return
Environmentally
friendly SCM
practices
15
4.5
e-Business
Case Study

- theories & practices, By R P
Mohanty and S G Deshmukh;
chapter-9; pages 221-240
Introduction to Supply Chain
Management: Robert B. Handfield
& Ernest L. Nichols, JR. Pearson
Education, PP 167-174
4.5
4.5
Handouts
16
End- term Jury

Sahay, B.S. : Supply Chain Management for Global Competitiveness
Christopher, Martin: Marketing Logistics
Donald J Bowersox & David J Closs, Logistics Management- the Integrated Supply Chain Process
Frederick Reichheld and Phil Schefter, E-Loyalty: Your Secret Weapon on the Web
Gattorna J l & Walters D W: Managing the Supply Chain
Lambert, Stock and Ellram : Fundamentals of Logistics Management
Turban, Lee, King and Chung: Electronic Commerce: A Managerial Perspective;
William C. Copacino : Supply Chain Management The Basics and Beyond
Page
85

W. Chan Kim & Renee: Knowing a winning business idea when you see one
David Simchi Levi; Phillip Kaminski; Edith Simchi Levi, Designing and managing the supply chain - concept strategies and case
studies, second edition
Chopra, Sunil,& Meindl, Peter : Supply Chain Management, Pearson Education
Shah, Janat, Supply Chain Management, Pearson Education
Sople, V.V, Logistics Management, Pearson Education
Margaret Bruce; Christopher M Moore & Grete Birtwistle: International Retail Marketing- a case study approach
Ellen Diamond , second edition : Fashion retailing - a multi channel approach
Coyle, Bardi, Langley: The management of business logistics - a supply chain perspective - 7th edition
Evaluation Matrix:
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-4
Benchmark
Assignment-5
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
Evaluation Matrix
20
20
--
--
--
20
40
100
Teaching Tools: lectures; case studies; article readings; Tutorial/ Seminars/Field Study; self-study
Learning outcome:
The student shall be able to understand the nature and scope of supply chain management
They shall be able to understand the different ways of strategic SCM.

Page
86


Assignment 1
Supply Chain Management Flowchart
Depth of understanding
Type of assignment
MS Word document
Weight age
20
Assignment 2
e-business and Supply Chain Management: Case study

(Students to develop the particular case on the basis of the
handout)
Depth of understanding
Type of assignment
MS Word document submission and Presentation
Weight age
20

Page
87

Subject
: Outbound Workshop on Team Building for the first semester students of Master of Fashion Management
Subject Code
: MFM101P
Brief
An outbound workshop for MFM students is planned preferably between the first and second semesters to encourage team building,
trust and understanding among students as a part of the Academic Activity. This workshop is intended to provide behavioral
training to complement classroom education The activities include teamwork, planning, communication, stretching limits and
recognizing ones potential, lateral thinking, accepting feedback, self exploration, co-ordination, and sensitivity building. The outcome
of the workshop is to improve the interpersonal skills of the individual.
The workshop fits well in the first semester preferably between the first and second semesters. The suggested duration of the
workshop is 3-4 days residential outbound component.

Page
88

Semester II

Page
89

Subject Code
MFM104T
Subject
Sessions
Hours/week
3
Accounting and
Costing for Managers
Lecture
Practical /Workshop
Tutorial/Seminars/Field
study
Self Study
Total
Hour /
Semester
Credit
(C/NC)
Subject type
(TH/PB/DE/
CE)
42
Core
TH
Pre- requisite: Nil

Course objective: To get the fundamentals aspects of Financial accounting & costing
Course Structure:
Concept Domain: Financial Accounting, Costing, Budgeting
Knowledge Domain: Marginal Costing, Cost sheet
Skill Domain: BEP Analysis, CVP Analysis, Preparation of Final Accounts
Course Contents:
Session
Hrs
Content
Keywords
Reference
Lecture
Practical /
Work shop
Self
Study
Details of
number of
sessions
required per
chapter/topic
Total Hrs
required for
one chapter
and further
breakup per
topic
Details of the
contents to be
taught
Keywords of the
depth of the input
with test
book/publishers/edition
with pg no.
Hrs
Hrs
Hrs
Nature and scope,

Accounting
Concepts and
S. N. Maheshawari &
S. K. Maheashwari
Introduction :
Financial and
management

Page
90

accounting
conventions (GAAP)
An Introduction to
Accountancy
Vikas Publishing ,
Tenth Edition,
Chapter 1 page-1.1
1.14
Chapter 2 page-1.16
1.21
Double entry
Journal,
book keeping
Ledger
S.N.Maheshawari &
S.K.Maheashwari
An Introduction to
Accountancy
(Theory & practical

problems only for
understanding the
concept)
Vikas Publishing ,
Tenth Edition
Chapter 4 page-1.56
1.72
Chapter 5 page-1.77
1.90
Subsidiary Books
(Theory)
Cash Book,
Trial Balance
Preparation of Cash
Book, Trial Balance ,
(Practical Problems)
S.N.Maheshawari &
S.K.Maheashwari
An Introduction to
Accountancy
3
Vikas Publishing ,
Rectification of
Errors (Theory)
Tenth Edition
Chapter 6 page-1.99
1.124
Page
91

Assignment 1: Unit Test -1: Problems on Cash book : 10 Marks
4-5
Trading A/c,
Trading A/c,
Profit & Loss A/c
Profit & Loss A/c
S.N.Maheshawari &
S.K.Maheashwari
An Introduction to
Accountancy
6
Vikas Publishing ,
Tenth Edition
Chapter 11 page-1.202
1.215,
6-7
Balance Sheet With

Basic Adjustments
Balance Sheet With

Basic Adjustments
S.N.Maheshawari &
S.K.Maheashwari
An Introduction to
Accountancy
Vikas Publishing ,
Tenth Edition
Chapter 11 page
1.219-1.239
Assignment 2: Unit Test -2: Problems on final Accounts : 10 Marks
9-10
Cost Accounting :
Classification of
Cost
6
Fixed cost, variable

cost and semivariable
Cost Sheet
(Problems)
Dr.S.N.Maheshwari,
Principles of
Management
Accounting, Sixteenth
Edition
A.38-A.53

Page
92

A.57-A.59
11-12
Marginal Costing
Cost volume Profit

Analysis
Break even Point
Analysis, Margin of
Safety
Dr.S.N.Maheshwari,
Principles of
Management
Edition C.171-C.172,
C.175-C.183, C.189
Assignment 3: Unit Test -3: Problems on Cost Sheet and Marginal costing : 10 Marks
13-14
Concept of Variance
Material Cost
Variance
Types of Variance
6
Labor Cost Variance
Dr.S.N.Maheshwari,
Principles of
Management
Edition
C.70-C.74,
C.89-C.116
15
Budgetary Control
Classification of
Budgets According
to time, function &
flexibility ,Master
Budgets & Zero
based budgets
(only theory)
Dr.S.N.Maheshwari,
Principles of
Management
Edition
C.3-C.5,
C.12-C.37,
C.50-C.53
Assignment -4 Unit Test 4 : Problems on Variance : 10 Marks
16
End- Term Examination

Page
93

Suggested Reference Books:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Principles of Management Accounting: Dr. S. N. Maheshwari

An Introduction to Accountancy: S. N. Maheshawari & S. K. Maheashwari
Introduction to Accounting: T.S, Grewal,
Financial Accounting: P.C. Tulsian
Introduction to Management Accounting: Horngren
Management Accounting: Khan and Jain
Management Accounting: Pandey I M
Cost Accounting: Jain & Narang
Accounting for Management: Bhattacharyya S K and Dearden J
Reference Magazines, Journal and other sources:

Business World
The Economic Times
The Economist
Business Today
10
--
20
40
Total
Bench mark
Assignment 4
10
End Term
Exam / Jury
Bench mark
Assignment 3
10
Mid Term
Exam / Jury
Bench mark
Assignment 2
10
Bench mark
Assignment 4
Bench mark
Assignment 1
Evaluation Matrix:
100

Page
94

Teaching Tools:
Lectures
Case studies
Practical Problems
Presentation
Learning outcomes:
Understanding the basic of financial accounting, preparation of final accounts their implication, terminologies, understanding
cost components and, marginal cost variance and budgets.
Bench Marked Assignment description
Assignment 1
Details/description of assignment Problems on cash book
Performance in the unit Test
Type of Assignment
Unit Test
Weightage
10
Assignment 2
Details/description of assignment Problems on final Accounts
Type of Assignment
Unit Test
Weightage
10
Assignment 3
Details/description of assignment Problems on Cost Sheet and Marginal costing

Page
95

Type of Assignment
Unit Test
Weightage
10
Assignment 4
Details/description of assignment Problems of Variance
Type of Assignment
Unit Test
Weightage
10

i.
ii.
iii.
iv.
so on.
i.
ii.
so on.

Page
96

iii.
iv.

Page
97

Subject Code
Subject
Sessions
Pattern Appreciation &

Garment Manufacturing
MFM106P
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
42
Credit
(C /
NC)
Subject
Type(TH/
PB/ DE/CE)
Core
PB
Pre-requisite: Nil
Course objective:
1. To enable the students to understand Spec sheets and Application of various patterns used for various styles.
2. To develop understanding and appreciation of pattern and garment detail.
3. To make students aware of the fundamentals of garment production technology.
4. To make student understand the garment manufacturing process from fabric sourcing till garment finishing and the machines
used in the process.
Course contents:
Session
Hrs
Details of
number of
sessions
required per
chapter/ topic
Total hrs
required for
one chapter
and further
breakup per
topic
Content
Details of the
contents to be
taught
Introduction to pattern
making
Keywords
Reference
Lecture
Keywords of the
chapter to define
the depth of the
input
detailed referencing with

edition with pg no
Hrs
Pattern making for Fashion

design By Arm Strong
Practical /
Workshop
Hrs
Self
Study
Hrs

Page
98

2
3
3
3
Measurements of
Dress form and Body,
Introduction to Grain
line
demo
Basic techniques of
pattern making, darts,
Pleats, Tucks etc
demo
Introduction to basic
Blocks for Tops/shirt
demo
4
3

design By Arm
Strong
design By Arm
Strong
design By Arm
Strong
5
Introduction to basic
3
Blocks for
Bottoms/Trousers
Spec sheet and
3
pattern making for
Shirt and Trousers.
Various methods and
3
demonstration of
grading application
Mid-term Submission
6
7
8
9
Overview of
Garment
Manufacturing
processes.
Cutting Room
procedure: Fabric
spreading, Marker
Making
10
demo


Grading By Coolklin, Gerry
Apparel manufacturing
Glock and Kunz 4th
Edition. Chapter 11.
Glock and Kunz 4th
Edition.Chapter 13.
Clothing Manufacture by
Carr and Latham, Ch -2
Apparel engineering
Pre production
operations

Page
99

11
3
Cutting Room
procedure: Cutting
m/c
Pre production
operations
Glock and Kunz 4th
Edition. Chapter 13.
Carr and Latham, Ch -2
Stitches seams
threads and needle
Carr and Latham Ch-4,
Glock and Kunz 4th Edtn.
Chapter 14.
Classification,
types, features
Carr and Latham Ch-4
Apparel Manufacturing
Sewn Product Analysis By
Glock and Kunz Ch-14
12
3
13
Seams, stitching &

classification
Stitching machines Classification of
m/c, Types of m/c,

Features of different
m/c
14
3
Finishing m/c
equipment &
procedures
Equipment for
assembly and
Pressing
Production Planning
and control
Production planning
and management
15
16
Carr and Latham Ch- 7
Glock and Kunz Ch-15
Glock and Kunz Ch-11,12
End-Term Jury
References:
1.Pattern cutting and making upto professional approach By Shoben M/Ward J.P
2. How to draft basic patterns by Kopp
3. Pattern making for Fashion design By Arm Strong
4. Metric patterns for men's wear - Aldrich. WIntroduction to Clothing manufacture Gerry Cooklin
5. Clothing Manufacture Carr and Latham
6. Apparel Manufacturing Sewn Product Analysis Glock and Kunz.
Page
100

Assignment-1
Benchmarked assignment 1 (Pre Mid term)- assignment description with weightage
Topic
Collection of size charts of Shirt and Trouser.
Weightage
20 marks
Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage

Topic
Weightage
Submission on seams and stitch types.
20 marks
Midterm submission: Develop a pattern for basic skirt based on instructions provided by the faculty.
End term jury evaluation: Make presentation on different cutting m/c, sewing m/c, finishing m/c, work-aids, etc.
Evaluation Matrix:
Total
--
End Term
Exam / Jury
--
Mid Term
Exam / Jury
Benchmark
Assignment-3
20
Benchmark
Assignment-5
Benchmark
Assignment-2
20
Benchmark
Assignment-4
Benchmark
Assignment-1
Evaluation Matrix
--
20
40
100

Page
101

Teaching Tools:
Demonstration
Lectures supported by Visuals
Factory Visit
Term Assignment

Page
102

Subject Code
MFM108T
Subject
Sessions
Fashion Retail and Mall

Management
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
42
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
3
Core
TH
Pre-requisite: Nil
Course objective:
1. To understand the nature and structure of Retail Industry, Store Organizations and Store Formats.
2. To study the importance of Retail Mix, Retail Strategy and Retail Profitability.
3. To understand the concepts of Retail Analytics, Retail Store Operations and Category Management.
4. To understand the concept and dynamics of Mall management.
Course structure:
Concept domain: Retail Environment, Store Organization and Store Formats, Retail Mix, Retail Strategy, Retail Profitability, Retail
Analytics key performance indicators (KPIs), Retail Store Operations, Emerging forms of Retail, Category management, Retail
laws.
Knowledge domain: Understanding the concepts of Retailing, nature and structure of Retail, Understanding importance of Retail
Strategy, Retail Mix and Retail Profitability, Understanding the key drivers of Retail: Retail Analytics and Retail Store Operations,
Knowledge of evolving forms of Retailing including Mall management.
Skill domain: Analysis practices in Retailing, Evaluation of Key drivers of Retail success: Retail Mix and Retail Strategy,
Understanding of key components of Retail Profitability Appreciation of Retail Analytics and Store Operations

Page
103

Course Contents:
Session
Hrs
Details of
number of
sessions
required per
chapter/ topic
Total hrs
required for one
chapter and
further breakup
per topic
Content
Details of the
contents to be
taught
Keywords
Reference
Lecture

input

edition with pg no
Hrs
Introduction to Retail.
Retailing Trends:
International &
Domestic
Retail Organizations
and Human Resource
Management and
Strategic alliance in
Retail with reference
to FDI
Characteristics,
Significance, Careers.
Changing Retail
Structure, Relation
between Retailers and
Suppliers, Current
Trends in Consumer
Interaction, Emergence
of Indian Retail.
Setting Up a Retail
Organization,
Organizational Forms
and Human Resource
Management in Retail,
Laws regarding opening
of a store, Strategic
alliance in retail (M&A,
Practical /
Workshop
Hrs
Retail Management-A
Strategic Approach,
Berman & Evans: Ch-1,
Pg 1-22.
Retail Management, Bajaj,
Tuli, Srivastava Pg 2730, 3442, 55-58, 118134
Retailing 6th Edition Dale

Lewison, Prentice Hall
Ch 18,
Pg 690-716
Retail Management-A
Strategic Approach,
Berman & Evans: Ch-9,
Pg 244 278
3
Ch 6
Pg 208-230

Page
104
Self
Study
Hrs

JV, Franchising,
licensing etc)
3
Store Formats
Types of Retailers
and ownerships
Case Study
Discussion-1
Retailer Characteristics,
Types of Retailers
Food, General
Merchandise, Non-store
Types of Ownership
4
3
Emerging Forms of
Retail-e-retailing,
Rural Retailing,
Airport Retailing
Category
Management:
a)Introduction and
Factors affecting
its growth
b) Category
Management
Process.
c) Role of category
within the
Retailer's total
Assortment.
d) Category
Management
limitations &
Efficient Consumer
Response
5-6
Key Features and

Current Scenario
Introduction
Factors affecting Growth
Category Vs Other
Buying Approaches.
Staples, Niches,
Variety
Enhancers, Fillins
Destination,
Preferred,
Convenience,
Seasonal.
Focus Categories:
Apparel, Accessories,
Personal care.

Ch 2, Pg 38 - 82
Retailing Management,
Levy, Weitz and PanditCh 2, Pg 40 68, Pg 73 83
Fashion Retailing A
Multi-channel Approach,
Ellen Diamond - Ch 2
Indias Store Wars, Geoff
Hiscock- Ch 9 Pg 127
144 Hand Out
Managing Retailing
Piyush Kumar Sinha &
Dwarika Prasad Uniyal
Oxford University Press,
Ch 7, Pg 210 - 221
Pg 244 259.
Retailing ManagementLevy & Weitz, Ch 12,

Pg 377 389.
Hand Outs

Page
105

7
Concept of Road
Shows & Order
3
Consolidation.
Merchandise
Monitoring
Mid-Term Examination
8
9
Road Show activities,

Receipts and Inwards,
Allocation and
Distribution to Stores,
Store Inwards
Retail Strategy &

Elements of Retail
Mix
Case Study
Discussion-2
10
3
Retail Profitability
Retail Pricing
Retail Business
Development (Trade
area analysis and
site selection)
Dynamics of Mall
Management. ( Part
-1)
Dynamics of Mall
11
12
13
14
Situation Analysis,
Objectives, Identification
of Consumer
Characteristics & Needs,
Overall Strategy
Net Sales, Gross Margin,
Expenses, Net Profit,
Turnover Path, Strategic
Profit Model.
Strategies, Approaches,
Adjustments and Use to
stimulate sales.
Types of Locations, Legal
Considerations,
Evaluation, Site
characteristics, Estimation
of Potential, Huff Gravity,
Regression and Analog
Approaches
Tenant-mix planning,
zoning, leasing and
marketing/ promotion
Advantages, Gap Model -
Retailing ManagementLevy & Weitz, Ch 13, Pg

418 - 419
Hand Outs
Retail Management-A
Strategic Approach,
Berman & Evans, Ch-2:
Pg 26-59
Ch-15: Pg 465-490
Hand-out
Levy & Weitz, Ch 6.
Levy & Weitz, Ch15,
Handouts.
Levy, Weitz and PanditCh 7 & 8
Mall management,
Operating in Indian Retail
spaces, Singh, Srinivasan.
Management, Levy, Weitz

Page
106

Management. ( Part
-2)
Service Dimension
of Retailing
Duties & Taxes
Associations
monitoring retail
15
16
business in India and

state level
requirement
Knowledge,
Standard,Delivery and
Communication Gap
Various duties and taxes
involved in retail trade
(VAT, sales tax,
CST,GST, CENVAT etc).
Market level, City level,
Industry level, All India
level, Government
bodies, Private bodies
and Pandit- Ch 19, Pg 601

- 625
Handouts
End- term Examination

Assignment-1
Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage
Topic
With respect to Fashion Retailers study the following:
Corporate History
Organizational Structure
Annual Reports
Target Customer
Store Locations
Store Formats
Product Lines
Weightage
20 marks
Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage

Topic
Study on the Location Study, Retail Mix Strategy and Store
Weightage
20 marks
Page
107

Operations of a Fashion Retailer.

1.
2.
3.
4.
5.
6.
7.
8.
Retail Management-A Strategic Approach, Berman & Evans

Retail Management, Bajaj, Tuli, Srivastava
Fashion Retailing A Multi-channel Approach, Ellen Diamond
Retailing Management, Levy & Weitz
Retailing Management, Levy, Weitz and Pandit
Retail Management-A Strategic Approach, Berman & Evans
Managing Retailing Piyush Kumar Sinha & Dwarika Prasad Uniyal Oxford University Press
Mall Management, Operating in Indian Retail spaces, Singh, Srinivasan-Mc Graw Hill.

Images Business of Fashion
Images Retail
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-4
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
Evaluation Matrix:
20
20
--
--
20
40
100
Teaching Tools:
Page
108

Case Studies
Field Visits
Term Assignment
1-2 expert lectures
Learning outcome:
Learning by doing
Application oriented assignments
i.
ii.
iii.
iv.
so on.
i.
ii.
iii.
iv.
so on.
Page
109

Subject Code
Subject
Sessions
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
42
Non-Core
PB
Lecture
Practical/Workshop
MFM110P
Tutorial/Seminars/
Field Study
Information Technology
for Management
Self-Study
Total
Pre-requisite: Nil
Course objective: To enable the students to understand the breakthrough in technology and help them gain hands on experience.
Course structure
Concept domain - Retail ERP, Merchandising System.
Knowledge domain- : Understanding of the above concepts.
Skill domain-: Skills to work on different technology platform.

Page
110

Course Contents:
Session
Hrs
Content
Keywords
Reference
Lecture
Practical /
Workshop
Self
Study
Details of
number of
sessions
required per
chapter/ topic
Total hrs
required for
one chapter
and further
breakup per
topic

be taught
Keywords of the
chapter to define
the depth of the
input
with text book/
publishers/ edition
with Page No.
Hrs
Hrs
Hrs
2
3
3
Introduction to Data
LAN, MAN, WAN
Communication and
Computer Networks,
Overview of NetworksLAN, MAN, WAN,
Connecting Devices, Video
Conference, Virtual
Network, Internet, Intranet,
Router, Gateway, IP
Protocols
Brief introduction of ERP
ERP, CRM
(SAP, ORACLE ), CRM
Packages Demo of
application packages
Word Processing using MS MS Word
Word: Basic features,
formatting text, creating and
managing tables, inserting
images and graphs, mail
merge, managing page
layout and printing,
Hand Out
Demo
3
MS Office XP Plain &
Simple by Carol
Brown, PHI Pg. 2596

Page
111

4
Presentations using MS
PowerPoint: Basics of
presentations, conventions
and advantages, managing
different views, adding and
managing animations,
managing slide transitions,
managing slide templates,
setting up slide shows.
Hyperlinking, Audio video
b ddi
Spreadsheet
Introduction,
MS PowerPoint

Simple by Carol
Brown, PHI Pg. 211239
3
MS Excel
features, tools, uses and
(Pivot Tables)
advantages, autofill
features, inserting formulas
and functions, Inserting
charts and graphs, macros,
managing page layouts and
printing

Simple by Carol
Brown, PHI Pg. 97139
3
Spreadsheets- exercises on
mathematical tools
6
3
7
3
8
Spreadsheets- exercises on MS Excel

statistical tools- export to
SPSS & other packages
Spreadsheets- exercises
on graph tools
MS Excel
Mid-term Submission

Page
112

9
3
Data coding & analysis

using SPSS, Simple
Tabulation, & Cross
tabulation using SPSS
Coding, variable
format, Value
labels Univariate &
Bivariate,
Analysis, Simple &
Cross- tabs
Marketing Research Nargundkar, PP 114123
Chi Square
Hypothesis Testing: Chi

square using SPSS
Hypothesis Testing: t-Test

F Test ANOVA, Using
SPSS
t-Test, F Test,
ANOVA

Hypothesis Testing:
Correlation & Regression
using SPSS
Correlation,
Regression
Marketing Research Nargundkar, PP 123127 & PP 208212
Factor Analysis
Factor Analysis using

SPSS
Discriminant Analysis using

SPSS
Discriminant
Analysis
Presentation of
Assignment 2
10
11
12
13
14
15
16
End-term Jury
1.
2.
3.
4.
MS Office XP Plain & Simple by Carol Brown, PHI, Delhi

Introduction to Computers, Peter Norton, TMH, Delhi
Computer Today, Basandara, Galgotia Publication, Delhi
Introduction of Information Technology, Rajaraman, PHI, Delhi.
Page
113

5.
6.
7.
8.
9.
Computer Networks. Tannenbaum, PHI

Fundamentals of Information Technology, Leon, Vikas
Information Technology: Inside and outside, Cyganski, Pearson
Computer Applications in Management, Kakkar DN, Goyal R, New Age
Marketing Research( with SPSS) Nargundkar TMH, Delhi
PC Quests
CHIP
Dataquest Magazine
Evaluation Matrix:
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-4
Benchmark
Assignment-5
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
EvaluationMatrix
20
20
20
40
100
Teaching Tools:
Lectures
Presentations
Practical training
Industry visits

Page
114

Learning outcome:
1. With the Basic knowledge about Systems Peripherals, Networking & Application s/w they are able to decide the infrastructure for
their fashion business unit Organization.
2. With the Knowledge of MS-Office they can prepare reports and Presentations.
3. With the knowledge of MS-Excel they can do data analysis with statistical tools.
Assignment 1
Details/description of assignment
Spreadsheet using mathematical, Scientific, Statistical, Logical tools, inventory control,

merchandising calculations
Type of assignment
Content, understanding of the subject, analysis and interpretation, managerial application, quality
of the report
Document submission
Weightage
20 Marks
Assignment 2
Students are required to prepare a comprehensive marketing research report following the
Marketing Research Process.
Content, understanding of the subject, analysis and interpretation, managerial application, quality
of the report
Type of assignment
Document submission and presentation
Weightage
20Marks

Page
115

Subject Code
MFM112T
Subject
Consumer and Industrial

Buying Behaviour
Sessions
Lecture
Practical /
Workshop
Tutorial /
Seminars / Field
Study
Total
Hours /
Week
Hour/
Semester
Credit
(C/NC)
Subject
Type(TH/PB/
DE/CE)
42
Core
TH
Pre-requisite: Marketing Management

Course Objective:
1. To acquaint students with Consumer and Industrial Buying Behaviour concepts and applications.
2. To enable students to demonstrate the ability to analyze the complexities of buying behavior and use the same to
formulate successful strategies.
Course Structure:
Concept domain: To introduce consumer behavior concepts
Knowledge domain: understanding of Consumer Behaviour concepts
Skill domain: Analyze the complexities of consumer buying behavior& apply to industry situation to solve cases.

Page
116

Course Contents:
Session
Hrs
Content
Keywords
Reference
Lecture
Practical /
Workshop
Self
Study
Details of
number of
sessions
required per
chapter/ topic
Total hrs
required for
one chapter
and further
breakup per
topic
Details of the
contents to be
taught
Keywords of the
depth of the input
with text
book/publishers/edition
with pg no
Hrs
Hrs
Hrs
Introduction to
Consumer,
Factors affecting
consumer
Behavior
Scope of Consumer
Behavior, Consumer
Behavior & decision
making model,
factors affecting
Consumer Behaviour
1)Principles of
Marketing-Philip
Kotler,12 th
Edition.page. 128-133
Industrial Buying
Behaviour
Factors influencing
Industrial buying,
Process, model of
decision making,B2B
behavior
1)Fashion Marketing
,Mike Easey ,3 rd
edittion page 94
2)Consumer Behavior
by Schiffman, Kanuk,8th
edition page ,chp-1,
2)Jagdish.N. sheth
model(Journal of
Marketing,Oct-1973),
3)Handouts
3
3
Lifestyle
segmentation
Life style, VALS

Segmentation,
Consumer Behaviour by
Schiffman, Kanuk 8th
edition page no. 73 to
78

Page
117

4
Consumer
Motivation &
Involvement
3
Consumer
Learning
3
Theories of
personality & Self
Image
3
Case Study 1
Motivation,
Dynamics,types,
process, Arousal of
Motives, Frustration,
Hierarchy of Needs
theory
Schiffman,Kanuk 8th
111
Elements of
Consumer Learning,
Behavioral Learning
Theories, cognitive
learning theories
1)Consumer Behaviour
by Schiffman,Kanuk 8th
234
Definition,Nature of
Personality, Theories
of Personality, Self &
Self Image
Schiffman,Kanuk 8th
149
Cases
Case
Elements of
Perception,
Sensation, Dynamics
of Perception,
Schiff man, Kanuk 8th
190
2)The why of the buyPatricia Mink Rath,

Stefani Bay, Richard
Petrizzi& Penny
The why of the buyPatricia Mink Rath,

Stefani Bay, Richard
Petrizzi& Penny GillFairchild Books Page no
57 to 76
3
3
9
3
Perceptions,
Dynamics of
Perception,
Consumer

Page
118

10
3
11
Imagery
Consumer Imagery,
perceived Risk
Attitudes and its

nature
What are attitudes,

Structural Models of
Attitude
Schiffman,Kanuk 8th
264
Attitude Formation
& change
How attitudes are

learned, Sources of
influence on attitude
formation, Strategies
to change, Cognitive
Dissonance theory
Schiffman,Kanuk 8th
285
What is a Group,
Factors that affect
Reference Group
influence, Celebrity,
family, Family Life
Cycle, socialization,
Family Decision
making
Schiffman,Kanuk 8th
358
Diffusion of
Innovation
The Diffusion
process, Adoption
process,Innovation,
Profile of Consumer
Innovator
Schiffman,Kanuk 8th
540
Consumer
decision making:
Decision Models,
Consuming
What is a decision,
Levels of decision
making,
Views,models, Rules
Schiffman,kanuk 8th
571
12
Group Dynamics
and Reference
groups
3
13
14

Page
119

15
16
Case Study 2
Cases
Case
Benchmarked assignment 1,2: To Study Consumer Behaviour of any National/International Brand (Document) (10Marks(pre mid
,20Marks(Post Mid)) based on the factors Identified.

1.
2.
3.
4.
5.
6.
7.
8.
9.
Consumer Behaviour Schiffmann & Kanuk

Consumer Behaviour Laudon& Bilta
Consumer Behaviour in Fashion- Solomon & , Rabolt; Pearson
Conceptual Issues in Consumer Behaviour, Pearson, 2009-Kumar
Consumer Behaviour- Concepts, Applications & Cases- MS Raju-Vikas Publication
Consumer Behaviour- James F.Engel, Roger B. Blackwell & Paul W.Miniard
Consumer Behaviour- J.C. Mowen
The why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi& Penny Gill- Fairchild Books
Principles of Marketing-12 th Edition-Philip Kotler, Pearson, Prentice hall
Reference Magazines, Journals and other Sources:

1.
2.
3.
4.
5.
6.
7.
Business World
Business India
Business Today
Adv. & Marketing
Economic Times
Inside Fashion WWD/DNR
Journal Of Marketing

Page
120

Benchmark
Assignment-1
Benchmark
Assignment-2
Case Study
Case Study
Benchmark
Assignment-5
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
Evaluation Matrix:
10
20
20
40
100
Teaching Tools:
Lectures
Case Studies
Discussions and exercises
Learning outcome: The Students learn how to study consumer behavior, strategies and apply to solve consumer behavior issues
in Marketing.
Assignment 1
To study the Consumer Behaviour of any National/International Brand,

using factors covered till Mid term
Evaluation Parameter
Content, Understanding of the subject, Analysis and interpretation,

managerial application, quality of the report
Type of assignment
Document Submission
Weight age
10

Page
121

Assignment 2
To study the Consumer Behaviour of any National/International Brand,

using factors covered till End term
Evaluation Parameter
Content, Understanding of the subject, Analysis and interpretation,

managerial application, quality of the report
Type of assignment
Document Submission
Weight age
20

i.
ii.
iii.
iv.
so on.
i.
ii.
iii.
iv.
so on.
Page
122

Subject code
Subject
Sessions
Hours/week
Hour/
Credit
( C / NC )
Subject Type
(TH/PB/DE/CE)
Core
PB
semester
MFM114P
Fashion Export
Merchandising and EXIM
Documentation
Lecture
Practical /
Workshop
Tutorial /
Seminars
/Field Study
Self Study
Total
3
42
FASHION EXPORT MERCHANDISING

Pre-requisite: Merchandising
Course objective:
To impart knowledge and skills of merchandiser in an Export house/Buying house.
Course structure:
Concept domain: The role of merchandiser in an export house
Knowledge domain: knowledge of co-ordination, follow up and facilitation roles of an export merchandiser
Skill domain: communication, co-ordination and interpersonal skills
EXIM DOCUMENTATION
Pre-requisite: Export Merchandising
Course objective:
To impart knowledge of the operational processes of business between two or more nations.
To help the students understand rules and regulations related to export.
To expose the students to trade policy, procedures and documentations necessary for other operations of export.
Course structure:
Concept Domain: Export import documentations, Foreign Trade Policy
Knowledge Domain: Understanding of Foreign Trade Policy, Rules and Laws governing exports and imports
Skills Domain: To prepare the necessary documents for exports

Page
123

Course contents:
Session
Hrs
Content
Keywords
Reference
Lecture
Details of
number of
sessions
required
per
chapter/topic
Total hrs
required
for one
chapter
and further
breakup
per topic
Details of the
contents to be
taught

to
define the depth of the
input
Detailed
referencing with
text book/
publishers/
edition with pg.
no.
Hrs
1
3
2
Introduction to
Export
Merchandising
Role of
Merchandiser in
Export House
Role of
merchandiser in
Buying House
3
4
3
Submission
Assignment 1
Merchandising:
Planning and
Scheduling.
Export
Communication
Meaning & definitions,

Export Merchandising &
Manufacturer exporter,
Processing of an order in
an Export House.
Sampling interface,
interface with fabric and
accessory department,
Production/Quality
interface,
How to order
fabric/accessories/packing
material including
Quality/price aspects of
most used materials
Structure, types of
Resident Buying
Office/Houses,
Importance, functions and
services of Buying Office,
Order flow. Role of
Merchandiser in Buying
Office
Time and Action plan.
Check list and alarms.
Follow-up and facilitation
role.
Practical /
Workshop
Hrs
Self
Study
Hrs
Handout
3
Handout
Handout
Handout
3
Page
124

5
3
6
7
3
8. MID TERM Submission

9
3
Communication with
buying agents and buyers.
Handout
Costing Analysis Costing, Methods of
Costing, Preparation of
cost sheet. Costing of a
fabric. Target pricing
Handout
Meaning & definitions,
Introduction to
Sourcing Process,
Sourcing,
Sourcing Options,
Sourcing
Offshore sourcing Vs.
evaluation of
Domestic sourcing,
Vendors
Factors affecting Sourcing
Decisions, Vendor
Assessment / evaluation
criteria, Vendor rating
Handout
Vendor
Meaning and definitions,
Compliance,
Importance and benefits
Facility
of Vendor Compliance,
evaluation
Social and technical
evaluation. ISO and COC.
Presentation
Assignment 2
Introduction to
Foreign
Trade policy
INCO terms,
Letter of
credit,
Custom Act, Central

Handout
Excise Act, EOU, SEZ,
FTZ, EHTP, STP
Handout
10
Types of L/C, Export
Pricing Intermediaries
3
of
Import and Export
11
Export/Import
Commercial and
Handout
documentations, regulatory documents
3
like B/L, B/E, and
Invoices etc
Benchmarked assignment 3- Explain the documentation procedure of a garment export house (20 marks)
12
Export
Formalities of custom
Handout
3
Procedure,
and port for shipment,
Quality inspection of

Page
125

13
Export finance
14
3
15
Export Order
and excise
rebate
Garment Export
goods, Flow of goods

in port/ warehouse
Pre-shipment and post
shipment finance,
Methods of
international payment
settlement, Exchange
control regulations for
Import and Export,
FEMA act
Processing of export
order, Flowchart of
operations, Claiming
excise rebate, Duty
Drawback,
Items covered under
garments/ textile,
Various Government
initiatives for increasing
garment export,
Different
schemes and
committees for
garment export.
Handout
Handout
3
Handout
16. End term Jury

Benchmarked assignment 1 - assignment description with weightage
Assignment/presentation on material procurement for product groups with cost and analysis (10 marks) (group assignment)
Assignment /Presentation on TNA plan (10 marks) (group assignment)
Mid-Term Submission - assignment description with weightage
Make a presentation on present export scenario in India. One category (e.g. shirts/trousers/t-shirts, home textiles, etc.) to be given to the
group of students. (20 marks) (group assignment)
Explain the documentation procedure of a garment export house (20 marks) (group assignment)
End Term Jury - assignment description with weightage
Make a presentation on SWOT analysis of an importing country/region (e.g. USA, UK, France, Germany, Japan, Sweden, etc.) strategically
important for India in terms of exports. The presentation should include the various incentives/benefits/drawback etc. offered by
Page
126

Government of India to exporters as well as the various incentives/benefits/drawback etc. offered by other countries to their exporters. (40
marks) (group assignment)
Export Merchandising
Apparel Online, Stitch World, Textile Outlook International, Asian Textile Journal, Indian Textile Journal,
www.apparelresources.com, www.fibre2fashion.com, www.aepcindia.com, texmin.nic.in, www.stitchworld.net, www.cmai.in,
www.texprocil.org, www.textilescommittee.nic.in
EXIM Documentation
International Business by K Aswathapa
Management of Export marketing by M J Mathews
Export market and foreign trade management by Pervin Wadia
Essentials of export marketing by S A Chunawala
Export Management by T A S Balagopal
International trade and export management by Francis Cherunilam
Garment Exports by Darlie O Koshy
Foreign Trade Policy of India 2009-2014
Handbook of Procedures
1. Reserve bank of India publications.
2. Foreign Trade policy.
3. Website of Ministry of Consumer affairs.
4. Website of Ministry of Commerce.
5. Website of DGFT.
6. Website of Trade Promotion Council.
7. Website of Trade association.

Page
127

Evaluation Matrix:
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-4
Benchmark
Assignment-5
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
Evaluation Matrix
10
10
20
20
40
100
Teaching Tools:
Field Visits
Term Assignment
Learning outcome:
Understanding of the concepts- role of merchandiser in an export house
Learning by doing- fabric sourcing for exports and export of apparels from India
Mid Term Jury - 20 marks, submission of report, group assignment

End Term Jury - 40 marks, presentation to Jury, group presentation

Page
128

Subject Code
MFM116P
Subject
Sessions
Lecture
Practical /
Workshop
Tutorial /
Seminars / Field
Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
3
42
Non-Core
PB
Pre-requisite: Basic inputs in Retail Management, Marketing management, Merchandising and Retail Buying
Course objective:
To understand the principles of Visual Merchandising
To understand the importance of Visual Merchandising in increasing Consumer patronage
To understand the importance of VM as a tool for effective retailing
Course structure:
Concept domain: Principles of Visual Merchandising, Efficient store space usage, Effective merchandising techniques, Roles of
Store Windows, In-store VM and Layout planning for increasing consumer footfalls and conversions,
Knowledge domain: Understanding the effective use of VM for better space and inventory management, Understanding the
importance of VM for better Consumer Pull and enhanced Brand Image,
Skill domain: Application of concepts and techniques of Visual Merchandising for efficient store space management and
consumer satisfaction, Evaluation of impact of Visual Merchandising on Retail Sales,

Page
129

Course contents:
Session
Hrs
Details of
number of
sessions
required
per
chapter/
topic
Total hrs
required
for one
chapter
and
further
breakup
per topic
3
Content
Details of the
contents to be
taught
Reference
Lecture
Practical /
Workshop
Self
Study

to define the depth of
the input
with text book/
pg no
Hrs
Hrs
Hrs
Meaning &
definitions, Concept,
Principles and
functions of VM, VM
as an Art or Science
Definitions, Functions,
Display basics
Visual Merchandising,
Swati Bhalla & Anurag
S, Tata McGraw Hill,
Ch-2, Ch-6 Pg:70-83
Store Personality &

Image
Importance of the need

to understand the Store
Personality and Image
in the context of the
target market
Hand Out
Keywords
Ch-4, Ch-6 Pg:83Signage, Faade,
88, Ch-8, Ch-11
Elements of Exterior Entrance, Banners,
1.5
1.5
Design
Awnings/Marquee.
and Display, 4th Ed,
Window Display
Martin M. Peglar
Pg:52-73
Pg:217-236
Assignment I: Presentation on the elements of exterior design of retail stores (minimum 5 stores).
Students may click photographs to explain the elements of exterior design.
Elements of Interior
Atmospherics,
1.5
1.5
Design
Merchandise Grouping, Swati Bhalla & Anurag
Page
130

Department location,
Layout/Circulation Plan
6
1.5
1.5
Ch-3, Ch-9, Ch-13
Assignment 2 Students to study the Planogram and Wall Elevations of any one retail store critically to
examine its effectiveness
Mid-Term Submission (Live Project Students to be divided into groups of 4-5 and make a document
and presentation on the VM of any retail store of their choice. Note the store could be a small
neighbourhood store. Evaluation to be done on the basis of application of concepts learnt.)
Principles of
Merchandise
Presentation
Categories, Dominance
3
Design
Factor, Cross
Ch-10
Merchandising, Impulse
buying
Importance of
display, Types of
Displays
display and display
settings
Martin M. Peglar, Pg:
1.5
1.5
Budgeting
Budgeting for Store
248-258
Displays
Planogram & Wall
elevations. Role in
effective merchandising
Design
10
11
12
S, Tata McGraw Hill
Detailed study of display
for store windows
Ch-4, Ch-6 Pg:83closed back, open back,
88, Ch-8, Ch-11
1.5
1.5
Store Window
construction, glare,
effective use of
th
and Display, 4 Ed,
elements and principles
Martin M. Peglar
of design
Pg:52-73
Pg:217-236
Assignment 3 Development of a live window display of any store/brand of choice OR 3D mock design
(miniature size which can be displayed on a faculty table) of a store of their choice using thermocol,
cardboard etc.
Page
131

13
14
Mannequins and
alternatives to
mannequinns,
Space Planning &
Fixtures
Types of Props &
3D Forms Systems
& In store furniture
and lighting
Mannequins
Space Planning
Fixtures
Props
Lighting
Ch 12:Pg 189 196,
Ch-7
Martin M. Peglar Pg
24-42, Pg 88-120,
Page122-163
1.5
1.5
1.5
1.5
Calendar Planning,
Importance of festivals
in the Indian context
Sales Tracking
QA & SOPs
VM Planning
Implementation &
Control
Exhibit and trade show

design
Principles for New Store
Launch/Existing
Stores/Clearance Sales
Ch 12: Pg 186 188,
Pg 196 205
Martin M. Peglar Pg:
284-292
Hand Outs
VM tool kit
15
16
Assignment 4 Students to be divided into groups of 4-5 each and prepare a docket of vendors and prices for
mannequins, fixtures, lighting, signage material etc.
End Term Jury Students to work in groups of 4-5 each and make a presentation on the VM of a store which
would include profiling the store/its target market/positioning/image; developing an annual VM calendar based
on factors like store location (city) keeping in mind local festivals; budgeting; planogram; wall elevation,
elements of exterior and interior design. To ensure effective outcome the end term jury could integrate all the
work done in the previous assignments. The students may be briefed of the same at the beginning of the
semester itself.

Page
132

Assignment 1
Type of assignment
Weightage
Assignment 2
Type of assignment
Weightage
Assignment 3
Type of assignment
Weightage
Assignment 4
Type of assignment
Weightage
Presentation on the elements of exterior design of retail stores (minimum 5 stores).

Students may click photographs to explain the elements of exterior design (in groups of 4-5
each).
Understanding of the subject and its application, quality of the report
Submission & Presentation
10
Students to study the Planogram and Wall Elevations of any one retail store critically to
examine its effectiveness (in groups of 4-5 each).
Content, Understanding of the subject, Analysis and interpretation, Managerial Application,
quality of the report
10
Development of a live window display of any store/brand of choice OR 3D mock design
(miniature size which can be displayed on a faculty table) of a store of their choice using
thermocol, cardboard etc. (in groups of 4-5 each).
Content, Understanding of the subject, Analysis and interpretation, Executional Application,
10
Students to be divided into groups of 4-5 each and prepare a docket of vendors and prices
for mannequins, fixtures, lighting, signage material etc.
10

Page
133

Visual Merchandising and Display, 4th Ed, Martin M. Peglar , Fair child publications, New York.
Silent selling; Best practices and effective strategies in Visual Merchandising, Fair child publications, New York.
Contemporary visual merchandising environment design, Jay diamond & Ellen diamond, Prentice Hall, New Jersy
Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill

VM+SD
POP Today
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-4
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
Evaluation Matrix:
10
10
10
10
20
40
100
Teaching Tools:
Live Projects
Term Project
1-2 expert lectures
Learning outcome:
Page
134

Practical Applications of the concepts and techniques
Pattern for mid term / end term

Mid term Submission
Live Project Students to be divided into groups of 4-5 and make a document and presentation on the VM of any retail store of their
choice to the subject faculty. Note the store could be a small neighbourhood store. Evaluation to be done on the basis of
application of concepts learnt.
End term Jury
Students to work in groups of 4-5 each and make a presentation on the VM of a store which would include profiling the store/its
target market/positioning/image; developing an annual VM calendar based on factors like store location (city) keeping in mind local
festivals; budgeting; planogram; wall elevation, elements of exterior and interior design. To ensure effective outcome the end term
jury could integrate all the work done in the previous assignments. The students may be briefed of the same at the beginning of the
semester itself.

Page
135

Subject Code
MFM118DE
Subject
Sessions
Apparel Quality
Management
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
3
42
None-Core
PB/DE
Pre-requisite: Fabric Knowledge for Merchandisers
Course objective:
To make students familiar with the quality concepts and application to apparel industry. To enable students to understand the
concepts of standards and specifications, particularly with reference to apparel industry and the organizations involved in
developing them. To educate students on the role of material and product testing in product development and incorporating
quality into the product.. To impart knowledge of specifying and evaluating materials, comfort, safety and health aspects of
materials contributing to quality. Product and material inspection and types. Sampling and acceptance levels. Quality audits.
Concept of TQM and SPC. The holistic objective of this course is to equip the students with sufficient knowledge of apparel
quality required in merchandising function.
Course structure:
Concept domain1. Understanding the concept of quality, quality perspectives, dimensions and attributes. Standards and
specifications & organizations involved.
2. Testing ; product and materials
3. Specifying and evaluating materials
4. Inspections and types. Defects ; product & materials
5. Sampling, Acceptance levels, quality audits
6. Introduction to TQM, SPC
Knowledge domain- Understanding of Global market scenario, Best practices, suggested marketing mix, etc.
Page
136

Skill domain- Development of analytical and managerial skills for understanding and application of quality concepts.
Course Contents:
Session
Hrs
Details of
number of
sessions
required per
chapter/
topic
1
Total hrs
required for
one chapter
and further
breakup per
topic
Content
Details of
the
contents
to be
taught
Keywords
Reference
Lecture

input

edition with pg no
Hrs
Concepts of quality and

Dimensions of quality
Managing Quality in the

apparel industry- Mehta
Bharadwaj
Practical /
Workshop
Hrs
Self
Study
Hrs
Teachers notes
2
3
The cost of quality

Bharadwaj
Teachers notes
3
Understanding Standards
and Specifications
Specifications and types

of specifications , writing
Standard specifications.

Bharadwaj
3
Teachers notes
Organizations involved in
developing and verifying
product quality and
Page
137

performance.
4
3
Testing; types of testing.

Testing applied to
product, material
Industry/Lab visit
Testing; types of testing.

Testing applied to
product, material
Industry/lab visit
Teachers notes
3
6
Textile testing and

Product evaluation

Bharadwaj
Teachers notes
Teachers notes
Class test 1 on testing

/specification
Mid-term Submission
8
9
10
3
Care labeling, clothing

and hazard, customer
returns.
Defects and classification

of defects Major Minor,
AQL table SPC .

Bharadwaj
Teachers notes
Bharadwaj
Teachers notes
11
3
Quality plan
implementation on shop
floor
Teachers notes
/Factory visit

Page
138

12
13
Cause and effect

relationships in quality
Inspecting the products ;
material , incoming , inprocess inspections,
vendor inspections.
Evaluating the products,

product defects , stages
of inspection and gate
keeping points.
14
3
How to start Managing

quality
15
Teachers notes/factory
visit

Bharadwaj
visit

Bharadwaj
visit
Presentation on
Assignment 23
16
Developing a quality
assurance model for a
manufacturing unit
End- term Jury
Suggested Reference Material

Quality assurance for textile and apparel, Sara J. Kadolph , Fairchild publications.
Quality control in apparel manufacturing, Bharadwaj .
Page
139

Jurans quality control hand book
Quality planning and Analysis , Juran and Gryna
The quality audit , Charles A.Mills
Management for quality improvement, Mizuno
Benchmark
Assignment-1
Mid Term
Exam / Jury
Benchmark
Assignment-2
End Term
Exam/ Jury
Total
Evaluation Matrix:
Class test
Jury
Developing/setting up a quality assurance

process/department for a manufacturing unit
Jury
15
20
25
40
100
Teaching Tools:
Lectures
Case study
Field visits
Self Study
Learning outcome:
1) Importance and meaning of quality
2) Processes/systems for quality assurance
3) Standards and specifications
4) Sampling and statistical quality control
5) Quality policy and manual

Page
140

Assignment 1 Class test
Class test on testing / specification
Understanding of the concept and its relevance
Type of assignment
Presentation
Weight age
15
Assignment 2 Developing/setting up a quality assurance process/department for a manufacturing unit

Understanding of the concept and the way of application
Type of assignment
Presentation /submission
Weight age
25

Page
141

Subject Code
MFM120DE
Subject
Sessions
Fashion Forecasting and

Product Development
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
(C / NC)
Credit
Subject
Type(TH/
PB/ DE/CE)
3
-
42
Non-Core
PB/DE
Pre-requisite: Overview of Global Fashion Industry, Merchandising

Course objective:
1.
2.
3.
4.
5.
To Impart Knowledge and understanding of interpretation of Fashion Forecast.

To develop an understanding of application of Fashion Forecast in further development of the product.
This course familiarizes the students on various methods of fashion forecasting used in the fashion industry.
Understanding of product development process and its importance in fashion industry.
Understanding of quality management, concepts and tools.
Course structure:
Concept domain- Understanding of fashion and importance of fashion forecasting in the development of new product.
Knowledge domain- Students will understand the process of fashion research and forecasting used in new product
development .
Skill domain- This course develops the creative skills, new product development skills trend spotting skills and hence equips
the student to comprehend and utilize the fashion forecasts in developing new product.
Course contents:

Page
142

Session
Hrs
Details of
number of
sessions
required per
chapter/ topic
Total hrs
required for
one chapter
and further
breakup per
topic
Content
taught
Introduction
Brief on Apparel Business

and Need & Interpretation
of Fashion forecasting
Fashion forecasting for
various fashion levels.
Basics of Couture
Keywords
Reference
Lecture
Keywords of the
chapter to define
the depth of the
input
with text book/
pg no
Hrs
Introduction to
fashion and
forecasting,
Scope &
importance
Concept to consumerG.S. Frings, Ch 3
3
3
Fashion Research
process and
Methods and Ingredients
Self
Study
Hrs
Guerreiro,Judelle Ch. 2
From Concept to
consumer-G.S. Frings,
Ch. 4
Market research and

various fashion market
segments.
Application of fashion
forecasting for various
segments
Students will work on target
market visual board.
Inside the Fashion

Business-Jarnow,
Practical /
Workshop
Hrs
Scope &
importance
Fashion
Research
process,
Forecasting
Beyond Design The

Synergy of apparel
product development
by Sandra J. Keiser
and Myrna B. Garner,
Second edition,
Fairchild publication,
Chapter 2
Fashion Forecasting by
Rita Perna, Fairchild
Publications

Page
143

4
3
Predictives
Forecasting
Predictives
Fashion
forecastingfabric, color.
Fashion forecasting
Color: How to develop
and focus color palette for
your business.
Students will identify
colors for coming season
for their target market.
Fashion forecasting:
Fabric, print, pattern
forecasting.
Color and fabric
forecasting agencies
Forecasting- trim:
Students will study fashion
predictives, magazines
and identify the trims
forecasted for future
season.
Forecastingsilhouettes: Students will
Forecasting
Publications
promostyl
Here & there; Beyond
Design
Forecasting predictives.
Students will research on
fashion predictives and
develop a visual
concept/theme board for their
chosen theme.
of a Fashion Forecast
Forecasting predictives
presentation.
Students will work on 2
themes for their target
market.
Forecasting
Publications
promostyl

Design
Fashion
forecasting- trims
and silhouettes
Beyond Design The

Synergy of apparel
product development
by Sandra J. Keiser
Second edition,
Chapter 5 & 6.
Forecasting
Publications
promostyl
3
Design, fashion
magazines.

Page
144

study fashion predictives,
magazines and identify
the silhouettes forecasted
for future season.
Trend identification
Fashion shows, trade
shows, Worlds fashion
centers.
Indian fashion shows.
Influence of fashion
3
shows, trade shows on
Indian Fashion.
Forecast Presentation
Techniques.
Students will compile the
trends collected for their
target segment.
Mid- term Submission
10
Introduction to Product
Development.
Scope and importance of
Product development in
merchandising.
Product development
process and steps
involved
Role of Product Developer
in Retail, Domestic and
Exports.
Product developer
interaction with other
departments
fashion magazines
Forecasting
Publications
promostyl
Here & there;

Beyond Design,
fashion
magazines
Introduction
Scope & role
Apparel Product Design

and Merchandising
Strategies- by Cynthia
L. Regan- Pearson
Prentice Hall- 2008,
Chapter 1, pg 1-25
Beyond Design The

Synergy of apparel
product development
by Sandra J. Keiser
Second edition,

Page
145

Chapter 1 pg-3-31
11
12
Concepts of Product
Development.
The Objectives in developing
a product. Buyer/ consumer
perspective and vendor/
production perspective.
Essential &
objectives
Line development
Process of Product
development.
Product Development
Decision
Apparel Product
Design and
Merchandising
Strategies- by Cynthia
L. Regan- Pearson
Prentice Hall- 2008,
Chapter 1, pg 1-25
Fashion Design and
Product
Development by
Harrold Carr and
John Pomery,
Blackwell Scientific
Publication, 1992
edition: Chapter-1 and
Beyond Design The

Synergy of apparel
product development
by Sandra J. Keiser
Second edition,
Chapter 2 pg-33-61
13
3
Line Planning, Line

development and Line
Presentation
Line development
Beyond Design The

Synergy of apparel
product development
by Sandra J. Keiser

Page
146

Second edition,
Chapter 2 pg-33-61
and Chapter 8
14
15
16
End-term Jury
Product Costing. Develop

cost sheet for each
product developed.
Analyzing cost of the
Product development
process.
Costing
Vendor Development
Vendor communication
and samples
development.
Vendor
development
Beyond Design The

Synergy of apparel
product development
by Sandra J. Keiser
Second edition,
Chapter 14 pg-465-472
Beyond Design The

Synergy of apparel
product development
by Sandra J. Keiser
Second edition,
Chapter 13

Fashion Forecasting:
Fashion Forecasting by Rita Perna, Fairchild Publications

Beyond Design The Synergy of apparel product development by Sandra J. Keiser and Myrna B. Garner, Fairchild
publication
Concept to consumer-G.S. Frings
Page
147
Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson
Fashion Forecasting - Evelyn.L.Brannon-( Fairchild Publications)
Fashion Forecasting - Kathryn Mc Kelvey & Janine Munslow - (Wiley-Blackwell Publications )
Product Development:
Fashion Design and Product Development by Harrold Carr and John Pomery, Blackwell Scientific Publications
Apparel Product Development by Maurice J. Johnson, Evelyn C. Moore, Prentice Hall
Fashion Forecasting by Rita Perna, Fairchild Publications
Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson

Vogue, WWD
Inside fashion
DNR
Fashion weekly
WGSN
Promostyl
Evaluation Matrix:
10
-------
20
40
Total
Benchmark
Assignment-4
10
End Term
Exam / Jury
Benchmark
Assignment-3
10
Mid Term
Exam / Jury
Benchmark
Assignment-2
10
Benchmark
Assignment-5
Benchmark
Assignment-1
Evaluation Matrix
100

Page
148

Teaching Tools:
Interactive sessions.
Presentations: for fashion forecasting
Fashion predictives, fashion magazines.
Learning outcome:
At the end of the course student
Would be familiar with various concepts and techniques of fashion forecasting.

It would also equip them to have a fair understanding trend identification and applying the fashion forecasts in developing a
product.
Assignment 1
Type of assignment
Weight age
Assignment 2
Type of assignment
Weightage
Assignment 3
Target market visual board -Students will research on target segment for a brand and develop
a visual A-4 size collage/board representing their target market. Summary about the board
should describe the brand and target customer profile
Creativity, neatness, clarity of Concept
Individual-document submission
10
Theme/concept board-Students will develop a theme board for their target market. The theme
should be inspired from fashion predictive/fashion magazines. Theme should have written
summary describing underlining trends in terms of fabrics, colors, trims, silhouettes, details
Creativity, neatness, clarity of concept
Individual-Document submission and presentation
10
Color board-Students will development color board for their target market. The colors chosen
should be as per the theme development in assignment no.2. Inspiration from fashion
predictive. fashion magazines and current trends should be taken
Page
149

Type of assignment
Weight age
Assignment 4
Type of assignment
Weight age
Creativity, neatness, clarity of concept

Individual-Document Submission
10
Product development process analysis- Students Will study the product development process
of an International/ National high fashion brand and compare it with a domestic low fashion
brand
Comparison analysis, clarity of concepts, document presentation
Individual- Document Submission
10

Page
150

Subject Code
MFM122DE
Subject
Sessions
Store Operations
Lecture
Tutorial / Seminars
/Field Study
Self Study
Total
Hour/
Week
Hour/
Semester
Credits
(C/NC)
Subject Type
(TH/PB/DE/CE)
42
Non-Core
PB/DE
Course objective:
To understand the processes and practices of Store Operations
To understand the importance of Store Operations in building Consumer Loyalty
To understand the importance of Store Operations as a tool for effective retailing
Course Structure:
Concept domain: Processes and practices of Store Operations, Efficient usage of store space, Effective use of selling
techniques, Roles of Store Personnels, planning for increasing consumer footfalls and conversions,
Knowledge domain: Understanding the effective use of Store Operations for better space and front-end manpower
management, Understanding the importance of Store Operations for better Consumer Pull and enhanced Brand Image.
Skill domain: Application of concepts and techniques of Store Operations for increasing store productivity and consumer
satisfaction, Managing the front end dynamics

Page
151

Course Content:
Session
Hrs
Details of
number of
sessions
required per
chapter/
topic
Total hrs
required for one
chapter and
further breakup
per topic
Content
Details of the
contents to be taught
The Uniqueness of
Apparel Retailing .
Consumer Psyche
guiding purchase
decisions.
Understanding Body
types/Upselling/Cross
Selling/Understanding
lost opportunity
Store Operations
Variables
Keywords
Reference
Lecture
Practical/
Workshop
Self
Study
Keywords of
the chapter to
define the
depth of the
input
detailed
referencing with
text book/
publishers/
edition with pg
no
Hrs
Hrs
Hrs
Why We Buy?
The Call of the
Mall etc
Hand-out
3
(Store Opening
checklist/Store
daily
checklist/Back
office & Store
Room
Management/
Security and
Baggage
Management
etc)
Hand-out
RETAIL STORE
OPERATIONS,
2ND ED
3
Author: VISHAL
AGARWAL

Page
152

4
Store Operations
Variables Advanced
(SSPD/Basket
Size/Average
Bill
Value/preparin
g DSR
reports/Sell
through
reports/Compe
tition Mapping)
Other Retail KPIs
RETAIL STORE
OPERATIONS,
2ND ED
Author: VISHAL
AGARWAL
Hand-out
RETAIL STORE
OPERATIONS,
2ND ED
Hand-out
Author: VISHAL
AGARWAL
Hand-out
Management of
Receipts and Petty
cash and Consumer
Returns; Shrinkage
Management; Store
security and Insurance
RETAIL STORE
OPERATIONS,
2ND ED
Author: VISHAL
AGARWAL
7
Exposure to front-end
software
Retail Pro/
Shopper Etc.
Mid-term Submission
9
3
Merchandise DisplayNew Season, During

the season, End
Hand-out
3
RETAIL STORE
OPERATIONS,

Page
153

Season, Oddment
Management
10
11
Zoning in the shop.

Display techniques.VM
as a tool to drive salespractical tips
Organization structure
at Retail Front end
3
12
13
3
2ND ED
Hot and Cold

spots/Trial
rooms/Point of
Purchase
Study the roles

and
responsibilities
of all the store
front-end
manpower
RETAIL STORE
OPERATIONS,
2ND ED
Author: VISHAL
AGARWAL
Hand-out
RETAIL STORE
OPERATIONS,
2ND ED
Author: VISHAL
AGARWAL
Hand-outRETAIL
STORE
OPERATIONS,
2ND EDAuthor:
VISHAL
AGARWAL
Types of Sales Persons

and Selling situations;
Selling as career.
Qualities of successful
salesman with
reference to consumer
Services
Process of effective
selling: Prospecting,
Pre-approach,
Approach Presentation
&demonstration,
handling objectives,
Author: VISHAL
AGARWAL
Hand-out
Selling skills
Hand-out
RETAIL STORE
OPERATIONS,
2ND ED

Page
154

Closing the sale & postsale activities
Author: VISHAL
AGARWAL
Understanding the
Moments of truth in
Consumer Interaction
Discussion and
Role Play
15
Presentation
16
End term Jury
14
3
3
Teaching Tools:
Live Projects
Term Project
1-2 expert lectures
Learning outcome:
Live Project Students to be divided into groups of 4-5.
Development of a Store Operations manual for the real store in the vicinity of the NIFT centre.

Page
155

RETAIL STORE OPERATIONS, 2ND ED, Author: VISHAL AGARWAL
Images: Business of Fashion
Retail Images
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-4
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
Evaluation Matrix:
20
20
--
--
20
40
100

Assignment 1
Type of assignment
Weightage
Assignment 2
Evaluating the Productivity of a real small scale retail store in the vicinity of the NIFT centre
on the various productivity parameters
20
Identifying the gaps in the store operations processes of the store identified in the previous
assignment and suggesting remedial actions
Page
156

Type of assignment
Weightage

20

Page
157

Subject Code
Subject
Sessions
Hours/
Week
Hours/
Semester
Credits
(C/NC)
Subject Type
(TH/PB)
42
Non Core
PB/DE
Lecture
MFM124DE
Applied Research I
Tutorial / Seminars
/Field Study
Self Study
Total
3
3
Prerequisite: Marketing Research.

Course objectives:
Understand the range, scope, and complexity of modern management practices.

Introduce a strategic, systems perspective on the management of marketing and retail projects.
Practice the application of modern management tools and techniques during the semester.
Course structure:
Concept domain Research Project: a method of restructuring the theoretical constructs for obtaining a better applicationoriented understanding.
Knowledge domain Use of Planning, Scheduling and Allocating resources.
Skill domain Planning, Organizing, Directing and Controlling of resources of existing systems.
Course contents:

Page
158

Session
Details of
number of
sessions
required per
chapter/
topic
Session 1
Hrs
Total hrs
required
for one
chapter
and further
breakup
per topic
3
Session 2
Session 3
Content
Keywords
Reference
Lecture
Keywords of the
chapter to
define the depth
of the input
detailed
referencing with
text book/
publishers/
edition with pg
no
Hrs
Self Study with mentoring
As per log book
By students
As per log book
By students
As per log book
By students

taught
Practical /
Workshop
Self
Study
Hrs
Hrs
3
3
3
Benchmarked assignment 1 : Research Proposal 20 Marks

Session 4
Session 5
Session 6
Session 7
Session 8
Session 9
Session 10
Session 11
Session 12
As per log book
By students
As per log book
By students
As per log book
By students
As per log book
By students
MID TERM SUBMISSION

3
As per log book
By students
As per log book
By students
As per log book
By students
As per log book
By students
As per log book
By students
3
3
3
3
3
3
3
3
3
3
3
3
3
Benchmarked assignment 2 : Literature Survey 20 Marks

Session 13

Page
159

3
Session 14
Session 15
Session 16
As per log book
By students
As per log book
By students
3
3
END TERM JURY

1. EBSCO,
2. PROQUEST
3. DELNET
4. Apparel Online
5. Just-Style.Com
6. Stitch World
7. WGSN
Evaluation Matrix:
--
--
20
40
Total
End Term
Exam / Jury
Mid Term
Exam / Jury
Benchmark
Assignment-5
20
Benchmark
Assignment-4
Benchmark
Assignment-2
20
Benchmark
Assignment-3
Benchmark
Assignment-1
EVALUATION MATRIX
100
Teaching Tools: Lectures followed by classroom exercises

Learning outcome:
1. Understanding and developing professional skills communication, business writing and presentation
Page
160

2. Develop personal ethical codes for work and life

3. Develop professional etiquette for the work place
Assignment 1
Type of assignment
Weightage
Assignment 2
Type of assignment
Weightage
Research Proposal
Relevance and Content
Document Submission
20
Literature Survey
Format & Content
Document Submission
20

Page
161

Subject Code
Subject
Sessions
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
Lecture
MFM126DE
Field Study
Self Study
Total
Sales and Distribution

Management
3
42
Non- Core
PB/DE
Pre-requisite: NIL
Course objective:
- To expose the students to various aspects of Sales and Distribution Management.
- To make the students understand the elements constituting sales and distribution management in India.
- To develop abilities in sales and distribution system.
- To understand a Field Sales Manager's problems and his/her decision-making processes.
Course structure:
Concept domain - The course aims to help the students understand the challenges confronting the Sales and distribution
function in Indian marketplace, with its inherent difficulties and challenges.
Knowledge domain - It also aims to impart knowledge of the products to customers dispersed geographically in a cost effective
way. This course is aimed at imparting the necessary knowledge and skills in order to achieve these ends.
Skill domain - The course helps the student to be equipped with the skills of managing the sales force effectively as well as
maximizing the returns from sales generated by the sales force.
Course Contents:
Page
162

Session
Hrs
Details of
number of
sessions
required per
chapter/ topic
Total hrs
required for
one chapter
and further
breakup per
topic
Content
Details of the
contents to be
taught
Introduction to
Sales and
Distribution
Management
3
2-3
Personal
Selling:
Preparation and
Process
6
Keywords
Reference
Lecture

input
with text book/
publishers/ edition
with P. No.
Hrs
nature and importance

of sales management
role and skills of
modern sales
managers
types of sales
managers
emerging trends in
sales management
linkage between sales
and distribution
management
psychology in selling,
buying decision process
and buying situations
personal selling process
negotiation
Sales and
Distribution
Management, Text
and Cases,
Havaldar, Kavale,
TMH 2nd edition
Case Study -1
Practical /
Workshop
Hrs
Self
Study
Hrs
Chapter 1
Page 1-19
Sales and
Distribution
Management, Text
and Cases,
Havaldar, Kavale,
TMH 2nd edition
Chapter 2
Page 27-53

Page
163

4-5
Planning, Sales
Forecasting,
and Budgeting
6
6-7
Training,
Motivating,
Compensating,
and Leading the
Sales force
how sales strategy is

developed from
marketing strategy
forecasting, forecasting
approaches, and
methods of sales
forecasting
the process of sales
budget
sales training process
importance, theories, and
tools of motivation
objectives and designing
of sales compensation
plan
views, styles, and skills
of sales leadership
supervising sales force

Management, Text
and Cases,
Havaldar, Kavale,
TMH 2nd edition
Chapter 3
Page 62-82
Why distribution
channels are required
Distribution channel
strategy
Overview of distribution
channel functions

Management, panda
&sahadev
oxford press 2nd
edition
Chapter 15
Sales and
Distribution
Management, Text
and Cases,
Havaldar, Kavale,
TMH 2nd edition
Chapter 6
Page 153-186
Mid-term Submission
9-10
Distribution
channel
management
6
Page 479-500

Page
164

11
12-13
Designing
customer
oriented
marketing
channels
Customer oriented
channels
Service outputs,
channel flows
Channel
management
Channel coordination
Channel conflict
Reason, types and
resolving conflicts,
Principles of channel
management
VMS
Benefits of sales
promotion
Consumer promotions
Trade promotions
14-15
Sales
promotions
16
Case Study -2
Sales and
Distribution
Management, panda
&sahadev
oxford press 2nd
edition
Chapter 16
Page 507-524
Management, Text
and Cases,
Havaldar, Kavale,
TMH 2nd edition
Chapter 13
Page 418-438
Management, Text
and Cases,
Havaldar, Kavale,
TMH 2nd edition
Chapter 17
Page 582-595
End term Jury

EBSCO
Proquest
Emerald
International Journal of Retail & Distribution Management
Sales and Distribution Management: An Indian Perspective.
Page
165

Evaluation Matrix:
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-4
Benchmark
Assignment-5
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
Evaluation Matrix
20
20
20
40
100
Teaching Tools:
Lectures
Case Lead
Personal Interview
Group discussion
1-2 Industry Expert
Learning outcome:
1)
2)
3)
4)
5)
Basic understanding of various aspects of Sales and Distribution Management.

Understand the elements constituting sales and distribution management in India.
Planning and leading a sales force.
Managing marketing channels and channel conflict.
Understanding of various types sales promotion.

Page
166

Assignment 1
Assignment on sales forecasting/ sales training
Depth of understand theory and its applications.
Type of assignment
Document Submission and presentation
Weight age
20
Assignment 2
Assignment on consumer promotions, Real life examples of

consumer promotions.
Real life examples, understanding of concepts.
Type of assignment
Document Submission
Weight age
20

Page
167

Subject Code
OE128
Hours /
Week
Subject
Sessions
Applied OB
Lecture
Field Study
Self Study
Total
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/ PB/
DE/CE)
4.5
63
Core
PB
4.5
Pre-requisite: NIL
Course objective: To improve the interpersonal skills of students
Course Structure:
Concept domain: Introduce concepts such as transaction analysis, stress management, Personality analysis, Johari window,
interviewing, cross cultural meetings
Knowledge domain: Students learn the above concepts
Skill domain: Students learn to understand themselves, develop themselves, impress people, cope up with stress and turn
organizational nuances in their favor.
Course Contents:
Session
Hrs
Details of
number of
sessions
required per
chapter/ topic
Total hrs
required for one
chapter and
further breakup
per topic
4.5
Content
Details of the
contents to be
taught
Transaction analysis
Keywords
Reference
Lecture
Keywords of the
chapter to define
the depth of the
input
with text book/
publishers/ edition
with pg no
Hrs
I am ok, U are ok by
Thomas A Hariis
Practical /
Workshop
Hrs
Self
Study
Hrs
4.5

Page
168

4.5
4.5
4.5
Transaction Analysis
Transaction analysis
in political setting
Stress management
I am ok, U are ok by
Thomas A Hariis
Games people play
by Eric Berne
Organizational
behavior Robbins ,
Vohra Judge 14th
edition
4.5
4.5
4.5
Teachers notes
Johari window - the
gate way to
Interpersonal skills
Teachers notes
4.5
Paradigms and
principles
Part 1 Seven habits

of highly effective
people- Steven R
Covey
4.5
Presentation on
assignment 1
4.5
6
7
8
4.5
4.5
4.5
Mid-Term Submission
4.5
9
10
11
4.5
Out of the Box

thinking
4.5
Leadership and
focus
4.5
12
Private & Public

victory
Analysis of
Personality Tests,
and their significance
Part 2, Seven habits

of highly effective
people- Steven R
Covey
Six Thinking Hats Edward De Bono
Teachers notes from
Goal - Eliyahu M.
Goldratt
Organizational
behavior Robbins ,
Vohra Judge 14th
edition
4.5
4.5
4.5
4.5
Teachers notes

Page
169

13
14
15
4.5
Interviewing and
giving an interview
From teachers notes
4.5
Interviewing and
giving an interview
From teachers notes
4.5
16
4.5
4.5
Presentation on
assignment 3
4.5
End-Term Examination / Jury

I am ok, U are ok - Thomas A Hariis
Games people play - Eric Berne
Goal - Eliyahu M. Goldratt
Seven habits of highly effective people- Steven R Covey
Organizational behavior Robbins , Vohra Judge 14th edition
Six Thinking Hats -Edward De Bono
Evaluation Matrix:
15
20
Interviewing:
Preparing or Giving
10
40
Total
15
End Term
Exam / Jury
Expected behavior
based on TA
Benchmark
Assignment-3
Benchmark
Assignment-2
Johari window & its

application
Mid Term
Exam / Jury
Benchmark
Assignment-1
Evaluation Matrix
100

Page
170

Teaching Tools:
Lectures
Appreciation of movies
Group discussion
Self Study
Learning outcome: Understanding of self and other and how to improve and manage interpersonal relations.
Assignment 1 - Assignment on Personality Identification- Johari window
Assignment on Personality Identification- Johari window
Depth of understand theory and its applications, presentation
Type of assignment
Submission/presentation
Weight age
Assignment 2 Assignment on Expected behavior
15
Assignment on Expected behavior
Type of assignment
Presentation
Weight age
15
Assignment 3 Assignment on Interviewing: Preparing or Giving

Assignment on Interviewing: Preparing or Giving
Type of assignment
Presentation
Weight age
10

Page
171

Subject Code
MFM102II
Subject
Sessions
Fashion Industry
Internship & Training
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
320
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
40
40
Pre-requisite: Human Resource & Organizational Behaviour, Fashion Marketing Management, Fashion Merchandising.
Course objective:
1. To let the students work with a specific company as internees for their first major exposure during the course.
2. To understand functions and working procedures of different departments in an organization.
Course Structure:
Concept domain: Understanding the dynamics of organization.
Knowledge domain: to understand the practical implication of theoretical knowledge in real life situation
Skill domain- Merchandising, Marketing, Human Resource Management, Organizational Behaviour, Resource allocation.

Page
172
II

Course Contents:
Session
Details of
number of
sessions
required per
chapter/
topic
Week 1
Hrs
Total hrs
required
for one
chapter
and further
breakup
per topic
40
Week 2
40
Week 3
40
Week 4
40
Week 5
40
Week 6
Week 7
Week- 8
40
40
40
Content
Details of the
contents to be
taught
Keywords
Reference
Lecture
Keywords of the
depth of the input

edition with pg no
Hrs
Practical /
Workshop
Self
Study
Hrs
Hrs
40
Self Study with

mentoring
By students
Self Study with

mentoring
Self Study with
mentoring
Self Study with
mentoring
Self Study with
mentoring
Self Study with
mentoring
Self Study with
mentoring
Self Study with
mentoring
40
By students
40
By students
40
By students
40
By students
40
By students
40
By students
40
By students
End term Jury

Page
173

Teaching Tools:
Self Study
Observation
Learning outcome: It would provide students with ability to understand the dynamics of an organization, managerial functions, roles
and responsibilities of employees is an organization.
Evaluation Criteria
Evaluation Matrix
Mentor
Industry
Feedback
End Term Jury
Total
20
30
50
100
FORMAT OF INDUSTRY FEEDBACK FORM

APPRAISAL OF PROFESSIONAL ATTRIBUTES
S.
No.
1
2
3
4
5
6
Evaluation Criteria
Excellent Good Average Unsatisfactory Poor Total

5
4
3
2
1
Project Management (Aptitude & Time Management)

Ability to work in a team / interpersonal skills
Articulation and Communication Skills
Punctuality
Sincerity and Discipline
Professional Ethics and Integrity
TOTAL (30)

Page
174

APPRAISAL OF COMPETENCY (for - FMS)
S.
Evaluation Criteria
Excellent
No.
5
1
Understanding about the organization knowledge of various
departments /Functions/Understanding systems and
processes
2
Quality of the observations/ information collected/any minor
project undertaken (applied knowledge)
3
Quality of Report
4
Innovation and Relevance
5
Presentation skills
6
Contribution to the organization
TOTAL (30)
Any special comments
Good
4
Average Unsatisfactory Poor

3
2
1
Total
: .
*Note: (1) 5 is the highest, 1 is the lowest (2) Industry feedback will account for 30% of the total marks for the subject.
NAME OF THE STUDENT
DEPARTMENT & SEMESTER :..

NIFT CENTRE
Name of the Industry Mentor
Designation
:..
: .
SIGNATURE
End Term Jury

Page
175

Semester III

Page
176

Subject Code
MFM203T
Subject
Sessions
Lecture
Practical
/Workshop
Tutorial/Seminar
s/Field study
Self Study
Total
Hours/week Hour
Credit
/Semester
(C/NC)
Subject
type(TH/P
B/DE/CE)
42
Core
TH
Pre- requisite: Nil

Course objective:
1. To provide the student with inside to various sources f long term financing
2. To enable them to understand various financial statements and their analysis while making decision
3. To prepare students to the needs of financial terminologies and their implications used in the industry
Course Structure:
Concept Domain: understanding the financial requirements of an organization and their fulfillment.
Knowledge Domain: Time value of Money, sources of long term finance, working capital
Skill Domain: NVP Analysis, ABC Analysis

Page
177

Course Contents:
Session
Hrs
Content
Keywords
Reference
Lecture
Details of
number of
sessions
required per
chapter/topic
Total Hrs
required for
one chapter
and further
breakup per
topic
Details of the
contents to be
taught
Keywords of the
depth of the input
with test
book/publishers/editi
on with pg no.
Hrs
Introduction to
Financial
Management
Khan M.Yand
P.K.Jain (2012) 6th
Edition Chapter 1,
page 1.3 1.18
Khan M.Yand
P.K.Jain (2012) 6th
Edition Chapter 2,
page 2.2 2.22
1
3
2
3
3
3
5
3
Objectives, scope
and meaning of
Financial
Management
Time value of
money
Practical
/Work shop
Hrs
Self
Study
Hrs
Compounding
techniques, annual
compounding of
3
annuity, present
value of cash flow
Financial
Liquidity ratio,
Khan M.Yand
Statement
turnover ratio,
P.K.Jain (2012) 6th
3
analysis
activity ratio,
Edition Chapter 6,
profitability ratio
page 6.1 6.42
Assignment 1: Unit Test -1: Problems on Time value of Money and Ratio : 10 Marks
Khan M.Yand
Financial
Evaluating of firms
P.K.Jain (2012) 6th
Statement
earning power,
analysis
common size
Edition Chapter 6,
3
statement ,
page 6.42 6.48
advantages and
limitation to ratios
Fund flow and
S.N.Maheshawari &
Basic concepts
cash flow
S.K.Maheashwari
3
(Only theory)
An Introduction to
Page
178

Accountancy
Vikas Publishing ,
Tenth Edition
Chapter 3,Section V
page-5.76 5.84
Chapter 4,Section V
page-5.119 5.133
6-7
Capital Budgeting
techniques and
evaluation
Khan M.Yand
P.K.Jain (2012) 6th
6
Edition Chapter 9,
6
page 9.2 9.7, page
9.27 9.43
Assignment 2: Unit Test -2: Problems on Capital Budgeting : 10 Marks
Sources of
Equity shares, rights Khan M.Yand
P.K.Jain (2012) 6th
finance for a
issues, preference
corporate entity
shares, debentures, Edition Chapter 22,
term loans
(Long term)
page 22.1-22.11
8
9
Pay back period,

ARR, NPV, IRR,PI
(Theory)
Chapter 23, page

23.1-23.26
Chapter 24, page

24.1-24.8
10-11
6
Concept and
measurement of
cost of capital
Significance of cost
of capital, explicit
and implicit cost,
cost of debt, cost of
preference shares,
Chapter 25, page

25.1-25.24
Khan M.Yand
P.K.Jain (2012) 6th
Edition Chapter 11,
page 11.1-11.23

Page
179

cost of equity capital
Case Study :
Computation of cost
of capital of Palco
Ltd
Khan M.Yand
P.K.Jain (2012) 6th
Edition
Comprehensive
cases
Page No.31-34
Assignment -3 Unit test 3 Problems on cost of capital and WACC

Khan M.Yand
12
Short term
Trade Credit, Bank
P.K.Jain (2012) 6th
Credit, Commercial
Sources of
Papers ,Certificate
Edition Chapter 17,
finance
3
3
of Deposits
page 17.1-17.18
,Factoring
(Theory)
13
Planning of
Khan M.Yand
Need for working
P.K.Jain (2012) 6th
capital, permanent
working capital
Edition Chapter 13,
and temporary
page 13.3-13.17
3
3
working
capital
(Theory)
change n working
capital ,determinants
of working capital
14
Inventory
ABC Systems EOQ, Khan M.Yand
Management
Safety stock
P.K.Jain (2012) 6th
3
3
Edition Chapter 16,
page 16.1-16.15
15
Indian Stock
Stock exchange,
Student handout
3
3
Market
new Issues
Assignment -4 Unit test 4 objective questions & problems from working capital, inventory management & stock market
16

Page
180

1.
2.
3.
4.
Financial Management: I M Pandey

Management Accounting: Khan & Jain
Financial Management: Prasanna Chandra
Introduction to Management Accounting: Horngen /Sundem others
Reference Magazines, Journal and other sources:

Business World
The Economic Times
The Economist
Business Today
Bench mark
Assignment 4
10
10
20
40
Total
Bench mark
Assignment 3
10
End Term
Exam / Jury
Bench mark
Assignment 2
10
Mid Term
Exam / Jury
Bench mark
Assignment 1
Evaluation Matrix:
100
Teaching Tools:
Lectures
Case studies
Practical Problems
Presentation
Learning outcomes:
Understanding the basic of financial accounting, preparation of final accounts their implication, terminologies, understanding cost
components and, marginal cost variance and budgets.
Page
181

Bench Marked Assignment description
Assignment 1
Type of Assignment
Weightage
Assignment 2
Type of Assignment
Weightage
Assignment 3
Type of Assignment
Weightage
Assignment 4
Problems on Time value of Money and Ratio

Unit Test
10
Problems on Capital Budgeting
Unit Test
10
Problems on cost of capital and WACC
Unit Test
10
Objective Questions & Problems From Working Capital,
Inventory Management & Stock Market
Unit Test
10
Type of Assignment
Weightage

i.
ii.
iii.
iv.
so on.
Page
182

i.
ii.
iii.
iv.
so on.

Page
183

Subject Code
MFM205T
Subject
Sessions
Operations Research
Lecture
Field Study
Self Study
Total
Hours /
Week
(C / NC)
Hour /
Semester
Credit
Subject
Type(TH/
PB/ DE/CE)
3
42
Core
TH
Pre-requisite: Nil
Course objective: To orient the students with the tools required for scientific decision making and Methods for optimum utilization of
resources.
Course structure:
Concept domain- To make student aware of optimization techniques in various business decisions.
Knowledge domain- Operation Research
Skill domain- Production & operations evaluation skill.

Page
184

Course Contents:
Session
Hrs
Details of
number of
sessions
required
per
chapter/
topic
1
Total hrs
required for
one chapter
and further
breakup per
topic
Keywords
Reference
Lecture
Keywords of the
depth of the input
with text book/
publishers/ edition
with pg no
Hrs
Introduction to OR,
Importance of OR, Scope of
OR in business activities,
Optimization concept, OR
models
Definition of
OR,Scope of
OR,Limitations of
OR.
PK Gupta &
D.S.Hira
(Operation
Reasearch) Ch.1
Linear Programming,
Formulation of Linear
Programming Problems
Requirement of
LPP,Formulation of
LP Problems.
Graphical method of solving

Linear programming
problems
Solution of two variable LP

problems
PK Gupta &
D.S.Hira
(Operation
Reasearch) Ch.2
PK Gupta &
D.S.Hira
(Operation
Reasearch) Ch.2
4-5
Content
be taught
Transportation problem Nature and scope, methods

of allocation (N-W rule, Row/
Column Minima, Least Cost
Cell, VAM and problems
based on all the above
methods
Introduction to
transportation model
and solutions
PK Gupta &
D.S.Hira
(Operation
Reasearch) Ch.3
Practical /
Workshop
Hrs
Self
Study
Hrs
Optimality Test for

Page
185

transportation problems.
6
Formulation and
solution, Floods
technique,Hungarian
Method or reduced
matrix method.
PK Gupta &
D.S.Hira
(Operation
Reasearch) Ch.4
Shortest Cyclic route

models/Traveling
salesman problems
PK Gupta &
D.S.Hira
(Operation
Research) Ch.5
Inventory, Meaning, Types

and importance, Inventory
models.
Definition,
importance and
inventory types
PK Gupta &
D.S.Hira
(Operation
Research) Ch.12
Types of inventory control

methods, EOQ, , ABC
analysis, VED analysis,
FNSD analysis
Definition of
selective inventory
control methods like
ABC,VED,FNSD
and problems on
EOQ Model.
PK Gupta &
D.S.Hira
(Operation
Research) Ch.12
Sequencing Models &

Problems: Processing n Job
through two Machines.
Definition ,
assumptions &
problems based on
the model
PK Gupta &
D.S.Hira
(Operation
Research) Ch.5
Assignment model
Traveling Salesman
3
9
3
10
11
12
13
N jobs three Machines, two

jobs M Machines
Introduction to Queuing
Reason of waiting
PK Gupta &
D.S.Hira
(Operation
Research) Ch.5
PK Gupta &
3
3

Page
186

14
3
theory, Features of Queuing

System
line problems,
applications &
characteristics of
queuing models
Problems based on Model

(M/M/1) :
(FCFS/infinite/infinite)
Problems based on
the model.
PK Gupta &
D.S.Hira
(Operation
Research) Ch.10
Introduction to project
Management, Importance
and Phase of Project
Management, Network
models, Introduction to
PERT, CPM techniques,
Activity times, Critical Path
analysis
Definition of project
management, brief
history of project
management, WBS,
network construction
rules, simple
problems on CPM &
PERT to find out
critical path, total
project duration.
PK Gupta &
D.S.Hira
(Operation
Research) Ch.14
15
16
D.S.Hira
(Operation
Research) Ch.10
End Term Examination

Apart from ones mentioned with the course curriculum
1. Operation Research
(i)
Heera & Gupta
(ii)
N.D. Vohra (Quantitative techniques in Management)

1. Apparel Online,
2. Apparel News
Page
187

Evaluation Matrix:
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-4
Benchmark
Assignment-5
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
Evaluation Matrix
10
Class Test (10)
20
--
--
20
40
100
Teaching Tools: Lecture based

Learning outcome: Students would gather an understanding of how production is carried on and how it may be managed in most
efficient manner
Assignment 1
Assignment on Application of OR Techniques in various filed of business

Understanding of theoretical inputs and practicality of applications
Type of assignment
Document submission
Weightage
10
Assignment 2
Type of assignment
Weightage
Class Test
Performance in the test
Class Test
10
Page
188

Assignment 3
Type of assignment
Weightage
Inventory Management practices adopted by the Industry

Understanding of theoretical inputs and practicality of application
Document Submission
20

Mid term Examination will cover all the topics from session 1 to 7 (20% Weightage) 50 Marks
i.
ii.
iii.
iv.
so on.
i.
ii.
iii.
iv.
so on.

Page
189

Subject Code
Subject
Sessions
Hour/
Hour/
Semester
Credits
C/ NC
42
Core
Week
MFM207T
Lecture
Practical /
Workshop
Tutorial / Seminars
/ Field Study
Self Study
Total
Subject
Type
(TH/PB)
TH
Pre-requisite: Marketing Management, Consumer Behaviour

Course objective:
1. To developed a clear understanding of fashion Brands
2. To give an in-depth understanding of fashion branding strategy covering Brand equity, Brand Identity and Brand Architecture
Course Structure:
Concept domain: Brand Identity, Brand equity, Branding Strategy, Fashion Brand, Luxury brand
Knowledge domain- How to develop Brand awareness, Brand association, Brand loyalty and Perceived Brand quality for the
fashion brands
Skill domain- Launching a new Fashion Brand, Managing Brand architecture and devising strategy for a successful fashion Brand
with right positioning.

Page
190

Course content:
Session
Hrs
Details of
number of
sessions
required per
chapter/ topic
Total hrs
required for
one chapter
and further
breakup per
topic
Content
Details of the
contents to be
taught
Brands and
Brand
Management
Keywords
Reference
Lecture
Practical/
Workshop
Self
Study
Keywords of the
depth of the input

edition with pg no
Hrs
Hrs
Hrs
What is a Brand?
Building Strong
Branding Challenges
& Opportunities
Brand-Aaker
Brand Name and

Brand Logos
Criteria for Choosing

Brand Elements
The New Strategic Brand

Management (Creating
and Sustaining
Brand Equity Long Term)

2nd Edn Jean Noel
Kapferer
Brand
Personality
Brand Personality,
Building Strong
Sincere, Competent
Brand-Aaker
, Exiting,
Sophisticated,

and Sustaining
Rugged
2nd Edn Jean Noel

Page
191

Kapferer
3
3
Case
Discussion on
Brand
Personality
Brand
Knowledge
Brand
Positioning
Brand Association,
Building Strong
Brand Awareness,
Brand-Aaker
Recognition,
Recalling, Strength,

and Sustaining
Favorability, Type,
Differentiation,
2nd Edn Jean Noel
POP,POD
Kapferer
Brand positioning,
Brand Positioning-All
1st mover
Ries & Jack Trout
advantage,
3
Positioning for the
Follower,
Positioning concept
and tactics
6
Brand Identity
Brand Identity,
Building Strong
physique,
Brand-Aaker

Page
192

personality, Culture,
Self concept,

and Sustaining
Reflection, Relation

2nd Edn Jean Noel
Kapferer
7
3
8
Case
Discussion on
Brand Identity
Mid-term examination
Brand Equity
Brand awareness,
Building Strong
association, loyalty,
Brand-Aaker
Perceived quality,
Other proprietary
assets, Strategy
3
and policies to

and Sustaining
develop brand
equity
2nd Edn Jean Noel
Aakers Brand Equity

Ten
Kapferer
Brand Value Chain

10
Brand Equity
Brand valuation-cost
Building Strong

Page
193

Valuation-I
based, market based,

Inter Brand,
Case
Discussion on
Brand Equity
Valuation
Brand-Aaker
and Sustaining
2nd Edn Jean Noel
Kapferer
11
Brand Equity
Valuation-II
Customer Based
Brand Equity (CBBE),
Y & R BAV
Case
Discussion on
Brand Equity
Valuation
Building Strong
Brand-Aaker
and Sustaining

2nd Edn Jean Noel
Kapferer
12
Strategies to
manage
Brands-I
Brand architecture,
Building Strong
Corporate Branding,
Brand-Aaker
Presentation
and Discussion
Endorse Branding,

and Sustaining
Source Branding

2nd Edn Jean Noel

Page
194

Kapferer
13
Strategies to
manage
Brands-II
Range Branding,
Presentation
and Discussion
Line Branding
Building Strong
Brand-Aaker

and Sustaining

2nd Edn Jean Noel
Kapferer
14
Strategies to
manage
Brands-III
Presentation
and Discussion
Brand Extension &
Building Strong
Line extension,
Brand-Aaker
Multibrand

and Sustaining
Portfolios
2nd Edn Jean Noel

Kapferer
15
3
Private Labels
Vs National
Brands
Private label/Store
Building Strong
Brand Strategy,
Brand-Aaker
Benefits for the

and Sustaining
customers and

Page
195

retailers, Store
Brand strategy vis-vis manufacture
2nd Edn Jean Noel

Kapferer
Brand
16
Branding a practical guide to planning your strategy-Geoffrey Randall

Whats in a name?-Advertising and the concept of brand-John Philip Jones
Journal of Fashion Marketing Management

Journal of Brand Management
Journal of Product & Brand Management
HBR
Ebsco, Emerald ,Proquest
Journal of Product & Brand Management

Page
196

20
40
Total
End Term
Exam / Jury
Mid Term
Exam / Jury
Benchmark
Assignment-5
20
Benchmark
Assignment-4
Benchmark
Assignment-2
20
Benchmark
Assignment-3
Benchmark
Assignment-1
Evaluation Matrix:
100
Teaching Tools:
Class lectures
Case study
Literature survey
Learning outcome:
In-depth understanding about the banding and brand management strategy
Assignment 1
Create a hypothetical Fashion Brand, explain its identity through the Brand Identity Prism
and do a Comparative study of the Brand with other 2 well-known brands in the same
category.

Page
197

Content, Individual Understanding, Managerial Application, Innovation
Type of assignment
Documentation & Presentation
Weightage
20
Assignment 2
Map the Brand Architecture of the brand created in assignment 1 and find out the scope of
various extension possibilities for the same.
Content, Individual Understanding, Managerial Application, Innovation
Type of assignment
Documentation & Presentation
Weightage
20

i.
ii.
iii.
iv.
so on.
i.
ii.
so on.
Page
198

iii.
iv.

Page
199

Subject Code
MFM209T
Subject
Sessions
Strategic
Management
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
3
42
Core
TH
Pre-requisite: Marketing Management

Course objective:
1. To familiarize the students with the concept & process of strategic management with applications in the fashion Industry
2. To enable the students to develop comprehensive strategies for fashion business.
3. To expose the students to management strategies adopted by leading fashion brands.
Course structure:
Concept domain: Key terms
-Strategy, Mission, Goals, Objectives
-Analytical Tools-SWOT, BCG matrix, Michael Porters Diamond Model, Value Chain,
-Generic Competitive strategies Differentiation, Overall Cost Leadership & Focus
-Strategic options-Project/build current positions, product development, market development, Diversification
-Strategy Implementation: functional strategies & strategic control, managing strategic changes
Knowledge domain: Up-to-date coverage of strategic management concepts & techniques for building and sustaining a
competitive advantage.
Skill domain: Improved analytical, managerial and decision-making skills.

Page
200

Course contents:
Session
Hrs/week
Details of
number of
sessions
required
per
chapter/
topic
Total hrs
required for
one chapter
and further
breakup per
topic
Content
Details of the
contents to be
taught
Strategic
ManagementOverview,
Hierarchy
Strategy, Mission
Business Definition
& Characteristics,
Vision, Goals,
Objectives
External
Assessment:
Sources of external
information,
Forecasting Tools,
External Factor
Evaluation (EFE),
Competitive Profile
Matrix (CPM)
Porter's Five
Forces Model and
Keywords
Reference
Lecture
Keywords of the
chapter to define
the depth of the
input
with text book/
publishers/ edition
with pg no
Hrs /week
Strategic
management:
definition & stages
Strategic management
by Fred R. David
(Ninth Edition):
PP 2-13
Vision & Mission

statements,
objectives
by Fred R. David
(Ninth Edition):
PP 59-72
External Audit,
Matrices: EFE &
CPM
by Fred R. David
(Ninth Edition):
PP 78-113
Competitive
Forces; Emergent
by Fred R. David
Practical /
Workshop
Hrs
Self
Study
Hrs

Page
201

strategies
Henry Mintzbergs
Emergent
Strategies Model
by
Charles W.L. Hill &
Gareth R. Jones
PP 46-57, 24-25
Case Study -1
5
3
6
Internal
Assessment:
Concept & Tools,
Internal Factor
Evaluation (IFE)
Internal Audit &

Analysis, IFE
Generic
Competitive
Strategies:
Differentiation,
Overall Cost
Leadership
General
Competitive
Strategies
Value Chain and

Value Creation
Cycle
Value Chain
Value Creation
(Ninth Edition):
PP 94-101
by Fred R. David
(Ninth Edition):
PP118-151
by Fred R. David
(Ninth Edition):
PP 174-177
3
by
Charles W.L. Hill &
Gareth R. Jones
PP 159-160
by Fred R. David
(Ninth Edition):
PP 177
by
Charles W.L. Hill &
Gareth R. Jones
PP 79-82, 93
Assignment -1 Topic: Application of the matrices for any organization preferably fashion related.
Assignment -2 (Before the end-term examination) Topic: Analysis of the applied strategy of an organization preferably
fashion related.
8
Mid-term examination
Page
202

Ansoff's Model
Types of
Strategies:
Integration,
Intensive; Ansoffs
Model
Strategic
Alternatives:
Framework
3-stage
Framework
Strategy Selection:
Matrices
10
11
3
12
Matrices: TOWS,
SPACE, BCG, IE &
QSPM
Strategy
Implementation
by Fred R. David
(Ninth Edition):
PP 234-268
by Fred R. David
(Ninth Edition):
PP 274-294
by Fred R. David
(Ninth Edition):
PP 298-317
Case Study -2
14
Marketing, Finance
& R&D issues in
Implementation
Implementation
tools
Strategic Control,
Managing Strategic
Change
Contingency
Planning
15
3
16
by Fred R. David
(Ninth Edition):
PP 194-200
by Fred R. David
(Ninth Edition):
PP 200-225
Implementation &
Formulation,
Restructuring &
Reengineering
13
3
by Fred R. David
(Ninth Edition):
PP 156-186
End- term Examination
Suggested reference books:

1. Strategic Management: Fred R. David, Pearson; 9th edition
2. Strategic management: Charles W.L. Hill & Gareth R. Jones, Biztantra; 2009 edition
Page
203

3.
4.
5.
6.
7.
8.
9.
Strategic Management - Formulation, Implementation and Control: John A Pearce II Richard B Robinson Jr., Atlantic
Marketing Strategy: Boyd, Walker, Muller, Tata McGraw Hill; 5th edition
Competitive Advantage: Michel E. Porter, Free Press New York Edition 1995
Business Policy and Strategic Management: Azhar Kazmi, Tata McGraw Hill
Private Label Strategy: Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, Harvard Business Press 2007
Blue Ocean Strategy: W. Chan Kim and Renee Mauborgne, Harvard Business School Press 2005
Fortune at The Bottom of the Pyramid: C. K. Prahalad, Pearson Education, Inc. Wharton School Publishing, 2010

HBR
Economic & Political Weekly
The Indian Textile Journal
Advertising & market
Evaluation Matrix:
Benchmark
Assignment-3
Benchmark
Assignment-4
Benchmark
Assignment-5
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
20
Benchmark
Assignment-2
Benchmark
Assignment-1
Evaluation Matrix
20
--
--
--
20
40
100
Teaching Tools:
Lectures
Case Study
Page
204

Business Quiz
Presentation
Article Presentation
Learning outcome:
1.
2.
3.
Understanding of strategic marketing concepts & their applications in contemporary fashion environment.
Understanding contemporary fashion marketing strategies & how they differ at different business levels
Development of skills in the areas of strategic thinking & strategy development.

Assignment 1
Type of assignment
Weightage
Assignment 2
Type of assignment
Weightage
Application of the matrices for any organization preferably fashion related.

Content, Understanding of the subject, Analysis and interpretation, managerial application,
Document submission
20
Analysis of the applied strategy of an organization preferably fashion related.
Content, Understanding of the subject, Analysis and interpretation, managerial application,
Document submission & presentation
20

i.
ii.
iii.
iv.
so on.
Page
205

i.
ii.
iii.
iv.
so on.

Page
206

Subject Code
Subject
MFM211P
Sessions
Lecture
Practical /
Workshop
Tutorial /
Seminars /Field
Study
Self Study
Total
Hour/
Week
Hour/
Semester
Credits
(C/NC)
42
Core
Subject Type
(TH/PB)
PB
Course objective:
To provide a basic understanding of the key product categories in the Organized retail sector.
To understand the business dynamics of Product Groups other than Apparel.
To enable the students to explore other fashion and lifestyle sectors.
Course structure:
Concept domain: Basic product knowledge, Processes and practices of the identified product groups.
Knowledge domain: Understanding the basics of back-end and front-end operations and processes of the identified product
groups.
Skill domain: Application of concepts and techniques of managing the identified product groups in real life scenario.

Page
207

Course Content:
Session
Details of
number of
sessions
required per
chapter/ topic
Hrs
Content
Total hrs
required for
one chapter
and further
breakup per
topic
Details of the
contents to be
taught
Special Product
Group-1
3
Introduction to the
Industry-Indian
Perspective
Product Lifecycle
Management
Retail Dynamics Business Process,

Key Issues and
Challenges
3
Keywords
Reference
Keywords of the
depth of the input
detailed
referencing
with text book/
publishers/
edition with pg
no
Handout
Size, Organized Vs
Unorganized, Key
Players
Lecture
Range Planning,
Development,4Ps at
each stage of PLC
Supply Chain
Management, Frontend Dynamics, Trade
Promotions, Selling
Tactics etc.
Hrs
Practical/
Workshop
Hrs
Self
Study
Hrs
Handout
Comparison of Indian
Brands Practices
with International
Best Practices

Page
208

3
3
Future Scope.
Discussions of Three
Successful
Brands/Organizations
Special Product
Group-2
Introduction to the
Industry-Indian
Perspective
Product Lifecycle
Management

Key Issues and
Challenges
3
Handout
3
Size, Organized Vs
Unorganized, Key
Players
Handout
Range Planning,
Development,4Ps at
each stage of PLC
Supply Chain
Promotions, Selling
Tactics etc.
Handout
Brands Practices
with International
Best Practices
6
Future Scope.
Successful
Handout
3
Presentation on key
learnings of Front
End Exposure for
SPG 1&2

Page
209

8
Mid-Term Submission
Special Product
Group-3
3
Introduction to the
Industry-Indian
Perspective
Product Lifecycle
Management
10

Key Issues and
Challenges
3
Size, Organized Vs
Unorganized, Key
Players
Handout
Range Planning,
Development,4Ps at
each stage of PLC
Supply Chain
Promotions, Selling
Tactics etc.
Handout
Brands Practices
with International
Best Practices
11
3
12
Future Scope.
Successful
Special Product
Group-4
Introduction to the
Industry-Indian
Perspective
Product Lifecycle
Handout
3
Size, Organized Vs
Unorganized, Key
Players
Handout
Range Planning,
Development,4Ps at
each stage of PLC

Page
210

Management
13

Key Issues and
Challenges
Supply Chain
Promotions, Selling
Tactics etc.
Handout
Brands Practices
with International
Best Practices
14
15
16
Future Scope.
Successful
Presentation on key
learnings of Front
End Exposure for
SPG 3&4
End Term Examination/Jury
Note: the selection of Special Product Groups will be centre specific; based on the competency of the centre.
The choice has to be made from the comprehensive list below:
1.
2.
3.
4.
5.
6.
7.
FMCG
Beauty and Wellness
Jewellery and Watches
Footwear
Leather Accessories
Home Decor
Food & Grocery
Page
211

8. Denim
Assignment 1
Presentation on key learnings of Front End Exposure for SPG 1&2
Type of assignment
Weightage
20
Assignment 2
Presentation on key learnings of Front End Exposure for SPG 3&4

Type of assignment
Weightage
20

Industry specific magazines and Journals

Page
212

--
20
40
Total
End Term
Exam / Jury
--
Mid Term
Exam / Jury
20
Benchmark
Assignment-4
Benchmark
Assignment-2
20
Benchmark
Assignment-3
Benchmark
Assignment-1
Evaluation Matrix:
100
Teaching Tools:
Live Projects
Term Project
1-2 expert lectures
Learning outcome:

Page
213

Subject Code
MFM213T
Pre-requisite:
Subject
Sessions
Intellectual
Property Rights
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type (TH/
PB/ DE/CE)
3
-
42
Core
TH
Nil
Course objective: To impart a basic understanding on the subject of Intellectual Property Rights (IPR) specifically as applied to the
area of creative arts, fashion design and textile industry. The idea is to give an overall exposure to the students so that they not only
learn how to protect their own rights and but also learn how to respect others rights. An important aspect is leveraging ones IP in
business. Sufficient inputs have been added in the curriculum to show students how IP is and can be used for commercial benefits.
Course structure:
Concept domain -The idea of the course is to elucidate the use of IP in the areas of design and technology. It is important to explain
to students how in todays world IP is crucial for knowledge economies to survive. How knowledge has itself become a product that
can be traded in the form of IP.
Knowledge domain - Knowledge of various streams of IPRs like patents, trademarks, designs, copyright etc. and how to protect
these.
Skill domain - To be able to recognize which is the IP that is worth protecting and then proceed accordingly.
Course contents:

Page
214

Session
Hrs
Details of
number of
sessions
required per
chapter/ topic
Total hrs
required for
one chapter
and further
breakup per
topic
Content
taught
Introduction to IPR
Creativity
Idea and Creativity
Different forms of
creative expression
Need for protection
Role of IPR in creativity
IP Tools an
introduction
Copyright & related

Issues
Industrial Property
Trademarks
Patents
Industrial Designs
Trade Secrets
Layout Designs of
Integrated Chips
Geographical
Indications
Unfair Competition
o Competitiveness
Product, Commodity,
brands
Importance of branding
Keywords
Reference
Lecture
Keywords of the
depth of the input
Detailed
referencing with
text book/
publishers/ edition
with PNo.
Hrs
Introduction,
Tangible Property,
Intangible Property,
Industrial Property,
Copyright
WIPO: secrets of
Intellectual
Property: A Guide
to Small and
Medium Sized
Exporters
Practical /
Workshop
Hrs
Presentation

Page
215
Self
Study
Hrs

SME competitiveness
o Business Plan &
Strategy
Knowledge economy
Innovation process
Corporate Strategy
Commercialisation
strategy
Collaboration
Open Innovation
interfaces & boundaries
IP strategy
Exploiting IP assets
Trademarks
o Trade Marks( Incl.
Certification Marks &
Collective Marks )
What is a trademark
What are trademarks

for
Why
to
trademark(advantages
& disadvantages)
Types of trademark
Registration
of
trademark
Using trademarks
What to do in case of
Infringement
Relevant
cases
&
examples from industry
o Trade Mark Licensing
Brand Vs Trade Mark
Role of Trade Mark
Definition, types,
collective marks,
certification marks,
genericide
importance, legal
protection, filling
procedure,
prosecution, case
studies
WIPO: Making a
Mark: An
Introduction to
Trademarks for
Small and
Medium-sized
Enterprises;
Presentation
3

Page
216

Franchising
Licensing
Trade Mark
infringement
Case Studies
Copyrights and Related rights
o Copyright
What are copyright and
other related rights
Who all can be protected
under copyright
Advantages of copyright
Registration of copyright
Concept of collective
management of copyright
Use of Work protected
by copyright
enforcing copyright
Relevant
cases
&
Industrial Design
o Design Registration
Introduction to industrial
design
Need for protecting (
advantages
&
disadvantages)
What can & cannot be
protected
Registration of Industrial
design in India & Abroad
Trademark
&
design
relationship
Definition, related
rights, economic
rights, moral rights,
fair use, legal
protection, filling
procedure,
protection, case
studies
WIPO: Creative
Expression: An
Introduction to
Copyright and
Related Rights for
Small and Medium
Sized Enterprises;
3
Presentation
Definition,
significance, legal
protection, filling
procedure,
prosecution, case
studies, overlap of
design and
trademark
WIPO: Looking
good: An
introduction to
Industrial Designs
for Small and
Medium- sized
Enterprises;
Presentation

Page
217

Relevant
cases
&
Patents
o Patent Information
Patent & its importance
What all can be patented?
Definition
How to get a patent?
How much do patent cost? patentability criteria,
Advantages of patent rights product and
documents
process patents,
Concept of Utility model
significance, non
Commercializing patent
patentable
technology
inventions, legal
Enforcing patents
protection, filling
International patent
procedure,
classification system(IPC) & projection, PCT and
patenting abroad
convention
Patent Cooperation Treaty ( application , case
PCT)
studies
Case study/discussion of an
patented item related to fash
industry
Trade Secret
o Trade Secrets, Know
How
What are trade secrets
Protection of trade secrets
Advantages and
disadvantages of trade
secret
Developing trade secret
strategy for business
Definition,
significance,
qualification of
information as a
secret, protection
strategies, legal
remedies, patent vs.
trade secret ,case
studies
WIPO: Inventing
the Future : An
Introduction to
Patents for Small
and Medium Sized
Enterprises;
Presentation
WIPO: Secrets of
Intellectual
Property: a guide
to Small and
Medium Sized
Exports
Presentation

Page
218

8 MID TERM EXAMINATION

9
10
Relevant
cases
&
Case Study /
Presentation
Geographic Indication and

traditional knowledge
o GI (Incl. Issues related
to
traditional
Knowledge)
Basics of GI
Protection
of
GI
at
National Level
Protection
of
GI
at
International Level
Registration Process in
India
Procedure for Filing GI
Application
Registered GIs in India
Basics
of
Traditional
Knowledge
Case study Discussions
IP Transactions
o IP Transactions
What is IP transaction
Transaction Opportunities
and relevance of IP
Identification of patent
assets.
Patent Brokering and
acquisition
Due diligence
3
Definition,
Difference between
GI and trademark,
Significancespecifically to India,
genericide,
producer,
Owner, legal
protection ,filling
procedure,
prosecution, case
studies, traditional
knowledge
implications, current
scenario and
interest, TKDL, case
studies
WIPO : Marketing
Crafts and Visual
Arts : the Role of
Intellectual
Property
Definition, types,
due diligence,
Licensing,
Franchising
Merchandising, case
studies
WIPO: Secrets of
Intellectual
Property: A guide
to Small and
Medium Sized
Exporters
Presentation
3
WIPO:
Exchanging Value
: Negotiating
Page
219

Internet-related
technology and trade
transactions involving
intellectual property
o FRANCHISING
What is franchising and
franchise relationship
Types of franchise system
Traditional licensing Vs
Franchising
Advantages and
disadvantages
Terms of Franchise
Agreement
Important factors to
consider when preparing
franchise agreement
o MERCHANDISING
Merchandising Vs
Merchandising rights
Why consider
merchandising
Character and personality
merchandising
Merchandising strategy
and what IP are most
often merchandised
What to consider when
merchandising IP
Relevant
cases
&
IP and websites
Definition, domain
o IP and Web Sites names, g TLD
&Domain names
elements of IP in a
11
3
Technology
Licensing
Agreements
Presentation
www.wpo.int
3

Page
220

IP & Websites
What elements of the
website can be protected
How to protect your
website
Who owns the IP rights in
your website?
Web Development
Agreement
Material owned by others
Creating , launching,
maintaining,
developing the website IP issues
case studies
IP & Domain Names
What is the domain
name?
what is the nature of the
dispute?
why so many disputes?
how does the
UDRP(INDRP) work?
what factors guide the
panelist's dicision?
case studies from indian
domain
Website, on line
protection, web
development
agreement, cyber
squatting, online IP
disputes, UDRP,
INDRP, case studies
Quiz at the end of
the topic
rediff.in
orkut.in
internet.in
computer.in

Page
221

o Photographers
Protection of online/web
photography
IP Audit
Introduction
What is an Intellectual
Property Audit?
When an Audit Should Be
Undertaken
Scope of the Audit
Who Should Do the
Audit?
Audit Plan
Initial
Information
Gathering
Written Report of Results
of the Audit
Federal and State Filings
Ownership Issues
Infringement Issues
Other Issues
The Importance of an
Intellectual Property Audit
Patent Information and IP
Valuation
o Inventions and Patents
What are patents
Protection of patents
Advantages and
disadvantages of patents
Registration of patent in
India & Abroad
Relevant cases &
12
13
Definition,Significan
nce Types, Audit
team, Initial data
gathering, Audit
report, elements of
report, case studies
www.wpo.int
Presentation
Quiz at the end of

the topic
3
Definition,
significance,
international patent
classification, utility
model,
methodologies of
valuation, case
studies
www.wipo.int
Quiz at the end of
Presentation
WIPO:
Exchanging Value:
Negotiating
Technology
Licensing
Agreements

Page
222

INTRODUCTION &
SIGNIFICANCE
PARAMETERS FOR
ASSISTING VALUATION
DIFFERENT
METHODOLOGIES
COST
MARKETING
INCOME
INTERNATIONAL
VALUATION
STANDARDS
LIMITATIONS OF IPR
VALUATION
Character Merchandising
the topic
14
What is
Character
merchandising
Source of
characters
Brief history of
Character
merchandising
Types of
Character
merchandising
Rights and
ownership of
characters
Legal protection
of the
merchandising

Page
223

character .
Relevant cases
& examples
from industry
15
Class Presentation
16 END TERM EXAMINATION
Suggested reference Books:

Apart from the ones mentioned with the course curriculum:
Reference: Magazine, Journals and other sources:
1. Journal Patent and Trademark Cases
1. www,wipo.int
2. www.wto.org
3. www.patentoffice.nic,in
4. www.uspto.gov
5. www.epo.org
Evaluation Matrix:

Page
224
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-4
Benchmark
Assignment-5
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
20
10
10
20
40
100
Teaching Tools:
Lectures
Case studies
Presentation
Workshop
1-2 Expert Lectures
Learning Outcome: Awareness amongst students vis--vis.IPR and others rights.
Assignment 1
Case Study Presentation
Content, presentation quality and style of submission
Type of assignment
Document Submission on CD
Weightage
20
Assignment 2
Type of assignment
Geographical indications: Relevance for Fashion/ Apparel/Handcrafts Sector

Content, presentation quality and skills
Page
225

Weightage
Assignment 3
10
Type of assignment
Content, presentation quality and skills

Weightage
10
Case Study Presentation

i.
ii.
iii.
iv.
so on.
i.
ii.
iii.
iv.
so on.

Page
226

Subject Code
MFM215P
Subject
Sessions
Entrepreneurship
Management
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
3
42
Non-Core
PB
Pre-requisite: Knowledge on Marketing, Production, Finance, HR, Merchandising, Retailing and Management
Course objective:
1. To enable them to identify the opportunities in apparel, textile and Accessories
2. To enable them to evaluate the opportunities
3. To enable them to prepare a viable & detailed business plan
4. To enable them to apprise the project on different parameters like market feasibility & technical feasibility.
Course structure:
Concept domain: To enable them to identify the opportunities in apparel, textile and Accessories, to enable them to evaluate the
opportunities
Knowledge domain: To enable them to prepare a viable & detailed business plan, to enable them to appraise the project on
different parameters like market feasibility & technical feasibility.
Skill domain: Business plan
Course contents:

Page
227

Session
Hrs
Details of
number of
sessions
required per
chapter/
topic
1
Total hrs
required for
one chapter
and further
breakup per
topic
Content
Details of the
contents to be
taught
Introduction to
Entrepreneurship
Case Study -1
2
3
Keywords
Reference
Lecture
Keywords of the
depth of the input
detailed referencing with text

book/ publishers/ edition with
pg no
Hrs
What is
Entrepreneurship, Why
Entrepreneurship,
Characteristics of
Entrepreneur &
Entrepreneurship
Entrepreneurship Successfully
launching New Ventures by
Bruce R. Barringer & R. Duane
Ireland, Pearson publication,
2008. Page no:2 to 10
Importance of
Entrepreneurship
Importance of
Entrepreneurship,
Common Myths about
Entrepreneurship
Opportunity
Generation /
Identification
Different exercises on
generation of
opportunity like Brain
storming, news paper
exercises, Focus
groups, Problem
inventory analysis,
Creative problem
solving
Ireland, Pearson publication,
2008. Page no:11 to 20
Entrepreneurship by Robert D
Hisrich, Michael P Peters, Dean
A Shepherd Tata McGraw-Hill
publication 6th Edition, page
nos:132 to 144
Bruce R.Baeeinger, R. Duane
Ireland, Pearson LPE 2009 2nd
Print, Page nos: 26 to 49.
Entrepreneurs Tool Kit: Tools
and Techniques to Lauch and
Grow your New Business ,
Harward Business School
Practical /
Workshop
Hrs

Page
228
Self
Study
Hrs

Press,
2005 Edition, Page
nos: 12 to 23
Entrepreneur /expert
4
Evaluation &
Entrepreneurship Theory,
interaction on
Selection of
Process & Practice by Donald F.
opportunity evaluation & Kuratko,
opportunity,
Richard
M.
Steps for starting
selection
Hodgetts,
Thomson
South
th
Steps for starting
enterprise,
Wesrtern Publication 6 Edition,
Page nos: 398 to 425
enterprise, Business
Business Model
Entrepreneurs Tool Kit: Tools
model and its
and Techniques to Lauch and
importance &
Grow your New Business ,
Components of
Harward
Business
School
Effective business
Press, 2005 Edition, Page nos:
model
3
3
24 to 30
Ireland, Pearson LPE 2009 2nd
Print, Page nos: 50 to 73
Fundamentals of
Entrepreneurship by Sangram
Keshari Mohanty, PHI
Publication, 2005. Page no: 71
to 75
Benchmarked assignment 1- Live Project Idea generation & Opportunity identification for small business / startup / family business (20
Marks)
5
Importance of business Entrepreneurship by Robert D
plan for entrepreneur Hisrich, Michael P Peters, Dean
*as well as to the A Shepherd Tata McGraw-Hill
Overview of
3
3
providers of finance and publication 6th Edition, page
business plan
other stake holders, nos:184 to 217
Components
of Entrepreneurship Successfully
business plan & Time launching New Ventures by
Page
229

period * of 3 to 5 years
6
3
Opportunity
Description,
Industry analysis
Opportunity/concept/ent
erprise market analysis
of the product and its
competitors
Operations plan
Production, Quality,
R&D and other
operations
8 Mid Term Submission

9
Marketing plan
Assessment of Risk
and Implementation
Schedule
Detailed marketing plan

about product mix,
marketing mix etc.
Risks
Market,
Competition,
Technology, regulatory,
financial
&
management
and
contingency plans
Case Study -2
10
Organisational plan
3
Show Excerpts
from Movies
(select any one
from list given
Implementation
Schedule Individual
activity wise and key
milestones
Detailed organizational
plan about form of
ownership,
management team,
roles and
responsibilities of team
Bruce R.Barringer & R. Duane

Ireland Pearson LPE 2009 2nd
Print, Page nos: 202 to 227.
nos:184 to 247
nos:184 to 217
nos:219 to 240
nos:248 to 267

Page
230

below)
11
12
Financial plan
Executive summary
& Business plan
preparation
members
Sources and application
of funds, cash in flows
& out flows
*break even analysis,
pro-forma balance
sheets and income
sheets for a period of 3
to 5 years including
calculations such as
ROI, IRR etc.
Contents to be covered
in executive summary
of business plan,
Procedure for Report
writing
* including Appendix
and related documents
nos:274 to 291
Entrepreneurship Theory,
Process & Practice by Donald F.
Kuratko, Richard M. Hodgetts ,
Thomson South Western
Publication 6th Edition, page
nos: 398 to 425
Expert lecture on
preparation of
13
3
business plan &
Project appraisal
Benchmarked assignment 2 : Preparation of detailed business plan for the selected opportunity in the assignment 1
(with presentation) (20 Marks)
Dynamics of Entrepreneurial
Appraisal of project
Development and Management
Economic, technical,,
by Vasant Desai, Himalaya
14
3
Project Appraisal
management,
Publishing House, Fourth
organization,
revised 2007 edition, page
operational, market
nos:275 to 290
Sources of finance
Financial institutions,
Fundamentals of
15
3
for Entrepreneurs
govt. support, Venture
Legal
capitalists, Angel

Page
231

requirements,
Important acts,
Government
Schemes and
policies
investors etc.
Legal requirements
No objection certificate
from Local body,
registration of firm/unit
in DIC, statutory license
or clearance
Acts factories act,
sale of goods act,
industrial dispute act,
EPF
act, minimum
wages act etc.
publication, 2005. Page no:87 to

96
Entrepreneurs Tool Kit Tools
and Techniques to Grow Your
Business HBS Press, 2005
Edition Page no: 87 to 128
Legal Fundamentals of
Publication, 2005. Page no: 75
to 85 and 143 to 144
Web sites of MSME, KVIC,

Govt.
Schemes
/ Textiles and Rural development
Policies General like for govt. schemes
Prime
Minister
Employment
Generation Programme
(PMEGP), Credit linked
capital subsidy scheme,
general and related to
apparel, textile and
accessories
16 End Term Exam/Jury
1. Essentials of Entrepreneurship and Small Business Management by Thomas W. Zimmerer and Norman M. Scarborough, PHI
14th Edition
2. Entrepreneurship Successfully Launching New Ventures by Bruce R. Barringer & R. Duamce Ireland , Persons Low Price
Edition
3. Entrepreneurship New Venture Creation by David H. Holt , PHI publication
4. Entrepreneurial Development in India by C.B. Gupta & N.P. Srinivasan, Sultan Chand & Sons
Page
232

5. Dream Rashmi Bansal (Westland publication)

Magazines:
1. Dare Monthly magazine from Cybermedia publication
2. Entrepreneur Monthly magazine from Infomedia 18
3. Startups - Monthly magazine from Infomedia 18
Web sites: 1. www.nenonline.org study materials and other information can be accessed
2. www.inc.com
3. www.entrepreneur.com
4. www.kauffman.org
5. www.entre-ed.org/
6 http://europa.eu/enterprise/entrepreurship/support_measures/training_education/
7. http://www.usatoday.com/educate/entrepreneur.htm
8. http://www.ceed.info/
9. http://www3.babson.edu./ESHIP/default.cfm/
10. http://edcorner.stanford.edu/
List of Movies:
The Wall Street,
Guru
Pirates of the Silicon Valley
The Social Network
Jerry Maguire
Journals: 1. International Journal of Entrepreneurial Behaviour and Research
2. Journal of Small Business and enterprise Development
3. International Journal of Gender and Entrepreneurship
Evaluation Matrix:

Page
233
Benchmark
Assignment-5
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
20
Benchmark
Assignment-4
Benchmark
Assignment-2
20
Benchmark
Assignment-3
Benchmark
Assignment-1
--
--
20
40
100
Teaching Tools: 1. Lectures

2. Case studies
3. Entrepreneur meet / Expert interactions
4. Discussions and exercises
Learning outcome: 1. Make the students to understand the process of opportunity generation,
Evaluation & selection related to apparel, textile and accessories sector
2. Make the students to prepare the detailed business plan for the new
venture
3. Make the students to understand the process of project appraisal
4. Knowledge on New enterprise creation and managing the new venture
Assignment 1
Type of assignment
Weightage
Live Project - Idea generation & Opportunity identification for small business / startup /
family business
Generation of ideas including the process of generation
Evaluation of ideas including process of evaluation
Selection of one idea and selection process
Document submission and presentation
20
Page
234

Assignment 2
Preparation of detailed business plan for the selected opportunity in the assignment 1
Type of assignment
Weightage
Content, understanding and application of concepts

Document submission and Presentation
20

Page
235

Subject Code
MFM217DE
Subject
Sessions
Global Marketing
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
3
42
Core
PB/DE
Pre-requisite: In-depth Knowledge of Marketing Management and Global Trends
Course objective:
1) To provide the knowledge of marketing management in the Global perspective along with environment and marketing
strategies for the dynamic Global market.
2) To familiarize the students with the basic knowledge, conceptual framework and prevailing practices in Global Marketing.
3) To enable the students to use various marketing tools in global marketing prospective.
4) To develop skills for financial decision making and production decision-making.
5) To explore the influence of politics on contemporary Global trade.
Course structure:
Concept domain- Nature, importance and scope; Frame work, Trade theories, Dimensions, Global Economic Environment,
Regional economic Co-operation, Global Marketing firms, Market analysis and entry strategies, Product strategies, Pricing
strategies, Distribution strategies, Promotion strategy, Foreign exchange, Risk, Foreign Investment, Sourcing, Value chain
and logistics management, Recent Developments in Global marketing.
Knowledge domain- Understanding of Global market scenario, Best practices, suggested marketing mix, etc.
Skill domain- Development of analytical and managerial skills for understanding global marketing and the environment.

Page
236

Course contents:
Session
Hrs
Details of
number of
sessions
required
per
chapter/
topic
Total hrs
required
for one
chapter
and
further
breakup
per topic
Content
Details of the contents

to be taught
Introduction to Global
Marketing
Keywords
Reference
Lecture

define the depth of the input
detailed
referencing with
text book/
publishers/ edition
with pg no
Hrs
Concepts: Nature, importance

and scope;
EPRG Framework
Driving and restraining forces
affecting global integration
Principles of Absolute
Advantage, Comparative
Advantage, and Competitive
Advantage, trade pattern
theories, PLC theory, Factor
mobility theory
Trade theories
Cultural environment
facing business
Cultural awareness,
behavioral practices, dealing
with cultural differences.
Political and legal

environments facing
Political environment
Legal environment
Global Marketing
Management
Warren J Keegan
Chapter 1
International
business
environments and
operationsDaniels,
Radebaugh,
Sullivan, Salwan
12th edition
Chapter 6
International
business
environments and
operationsDaniels,
Radebaugh,
Sullivan, Salwan
12th edition
Chapter 2
International
business
Practical /
Worksho
p
Self
Study
Hrs
Hrs

Page
237

business
Legal issues in Business
Economic environment
facing business
Elements of economic
environment
Features of an economy
Integrating economic analysis
Government influence on
trade
3
7
3
Tariff & Non-Tariff Barriers
environments and
operationsDaniels,
Radebaugh,
Sullivan, Salwan
12th edition
Chapter 3
International
business
environments and
operationsDaniels,
Radebaugh,
Sullivan, Salwan
12th edition
Chapter 4
International
business
environments and
operationsDaniels,
Radebaugh,
Sullivan, Salwan
12th edition
Chapter 7
Presentation on bench
marked assignment 1
Benchmarked assignment 1- Case Analysis on political/legal/economic/cultural environment facing business(10 marks)

8 Mid term Submission
Benchmarked assignment 2- Submission/ Presentation on regional trading groups 10 marks
Benchmarked assignment 3 - Presentation on product launch in International market- 20 marks

Page
238

9
Global foreign exchange

markets
Major foreign exchange

markets
Foreign exchange trading
process
How companies use foreign
exchange
Determination of
exchange rates
IMF, Exchange rate

arrangements, determining
exchange rates, forecasting
exchange rates, business
implications of exchange
rates.
Presentation on
assignment -2
WTO, GATT, Regional
trading groups,
commodity agreements
10
11
12
13
International
business
environments and
operationsDaniels,
Radebaugh,
Sullivan, Salwan
12th edition
Chapter9
International
business
environments and
operationsDaniels,
Radebaugh,
Sullivan, Salwan
12th edition
Chapter 10
Country evaluation and

selection
Information required for

scanning, collecting and
analyzing data, country
comparison toolsallocating
among locations, non
comparative decision making
Managing international
operations
Marketing globally product,

promotion, price, branding,
and distribution strategies,
managing the marketing mix
International
business
environments and
operationsDaniels,
Radebaugh,
Sullivan, Salwan
12th edition
Chapter12
International
business
environments and
operationsDaniels,
Radebaugh,
Sullivan, Salwan

Page
239

14
Managing
operations
international
15
Presentations on
assignment 3
Marketing globally product,

promotion, price, branding,
and distribution strategies,
managing the marketing mix
12th edition
Chapter16
International
business
environments and
operationsDaniels,
Radebaugh,
Sullivan, Salwan
12th edition
Chapter16
16 End Term Exam/Jury

1. Philip R.Cateora John L.Graham & Prashant Salwan; Tata Mc-Graw Hill; New Delhi INTERNATIONAL MARKETING
2. Gillespie,Jeannet, Hennessey, Global Marketing, Second Edition (2007),Houghton Miffelin company,
3. Robert J. Carbaugh; International Economics
4. Subhash C.Jain; 6th Edition;South-Western, Thomson Learning; Singapore; International Marketing
5. Douglas Lamont; Blackwell Publishers, USA; Global Marketing
6. F.Adhikary, Manab, Global Business Management, Macmillan, New Delhi
7. F. Black and Sundaram: International Business Environment, Prentice Hall of India, New Delhi.
8. F. Buckley, Ardin: The Essence of International Money, Prentice Hall of India, New Delhi.
9. Sodersten, B.O: International Economics, Macmillan, London.
10. Peter H Lindert: International Economics; Richard D, Irwin, Illinois.
11. R.Letiche, John M: International Economics Policies and Theoretical Foundations, Academic Press, New York
12. Blue Ocean Strategy Harvard Business School Press
13. A View from the outside P.Chidambaram
International Journal of emerging market
Global Magazine
Business Today
Business India
Page
240

Business World
Apparel fortnightly
Clothes Line
Apparel online
Indian Textile Journal
HBR
Evaluation Matrix:
Benchmark
Assignment-3
End Term
Exam / Jury
Total
10
Benchmark
Assignment-2
political/legal/econ
omic/cultural
environment
Mid Term
Exam / Jury
Benchmark
Assignment-1
Evaluation Matrix
Written exam
submission/
Presentation
on regional
trading groups
Market Plan & Product

Launch
Written exam
20
10
20
40
100
Teaching Tools:
Lectures
Case study
Group discussion
Self Study
Learning outcome:
Basic understanding of Global marketing concepts, theory and their applications in contemporary environment.
Understanding of operation approach to management.
The students must be able to relate and apply the concepts to real life situations
Understanding of various types of Global marketing organizations.
Development of managerial skills in the areas of product pricing, promotions and distribution.
Page
241

Assignment 1 Details/ description of assignment
Type of assignment
Case Analysis on political/legal/economic/cultural environment

facing business
Understanding of the concept and the way of interpretation and
presentation
Presentation
Weight age
10
Assignment 2 Case Analysis

Submission/ Presentation on regional trading groups
Type of assignment
Understanding of the concept and the way of interpretation and

presentation
Presentation /submission
Weight age
10
Assignment 3 Global marketing mix strategies of an international organization

Product Launch: Develop a marketing plan with a detailed

marketing mix for product launch in the global market
Understanding and application of concepts and presentation
Type of assignment
Presentation and Documentation
Weight age
20

Page
242

Subject Code
Subject
Sessions
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/ PB/
DE/CE)
42
None Core
PB/DE
Lecture
MFM219DE
Services Marketing
Practical/Workshop
Tutorial/Seminars/
Field Study
Self-Study
Total
Pre-requisite
Course objective
To enable the students to understand the strategy of managing service

To develop the knowledge and skills of managing quality of service
Course structure :
Concept domain
: Marketing of Services
Knowledge domain
: SERVQUAL, Service Gap
Skill domain
: Skills to work on different technology platform.

Page
243

Course contents:
Session
Hrs
Content
Keywords
Reference
Lecture Practical(Experiential Self

Learning through
study
Case study, Role
Play, Field Visit)
Details of
number of
sessions
required per
chapter/ topic
Total hrs
required for
one chapter
and further
breakup per
topic
Details of the
contents to be
taught
Keywords of the
depth of the input
detailed
referencing with
text book/
publishers/
edition with pg no
Hrs
Services
Marketing
introduction and
concept. Reasons
for Growth of
Services.
What is Service?,
Characteristics of
Service, Difference
between service and
product, Service
Marketing Mix
Reading:
T1:Chapter 1,
Customer Gap,
Provider Gap 1,
Provider Gap 2,
Provider Gap 3,
Provider Gap 4
Reading:
T1:Chapter 2,
Hrs
Hrs
Page:2-31
3
T2:Chapter 1,
Page:3-26
Case Study
2
Service Quality
Gap Model
3
Page:33-51
3

Page
244

Case Study
3
3
Consumer
behavior in
service.
Case Study.
4
3
Positioning
Services in
Competitive
Markets.
Search, Experience
and Credence
properties, Consumer
Choice, Need
recognition,
information Search
Reading:
T1:Chapter 3,
Positioning the
service brand,
Internal, Market and
competitor analysis
Reading: T2:
Chapter 2,
age:57-76
Meaning and Type of

Services, Factors
that Influences
Customer
Expectations
Reading:
T1:Chapter 4,
Customers
Perception,
Customers
Satisfaction, Service
Quality
Reading:
T1:Chapter 5,
Understanding
Customers through
Market Research
Reading:
T1:Chapter 6,
Page:52-79,
T2: Chapter 2,
Page:29-53
Case Study.
5
3
Customer
Expectation of
service.s
Case Study.
Customer
Perception of
Service.
3
Page:84-96
Page:108-139
Case Study.
7
3
Listening to
Customers
through

Page
245

Research.
Page:144-179
Case Study.
8
Mid term Submission
Customer
Defined Service
Standards.
3
10
3
Case Study.
Physical
Evidence and the
Service Scape.
Factors Necessary
for Appropriate
Service Standard,
Customer Defined
Standard, Guidelines
for Physical Evidence
Strategy.
Reading:
T1:Chapter 10,
Physical Evidence,
Service Scape, Type
of Service Scape.
Reading:
T1:Chapter 11,
Case Study.
11
3
Page:293-316
T2: Chapter 10
Page:285-304
Employees role
in Service
Delivery.
Case Study.
12
Page:293-316
Customers Roles
in Service
Delivery.
Case Study.
Service Culture,
Critical Importance of
Service Employees,
Boundary-Spanning
Role, Emotional
Labor.
Reading:
T1:Chapter 12,
Co-Creation,
Strategy to Enhance
Customer
Participation.
Reading:
T1:Chapter 13,
Page:359-374,
T2:Chapter 11,
Page:309-336
Page:399-480

Page
246
13
14
3
Integrated
Integrated Marketing
Service Marketing Communication for
Communication.
Services, Matching
Promises with
Case Study.
Delivery.
Reading:
T1:Chapter 13,
Pricing and
Revenue
Management for
the Services.
Customer
Knowledge of
Service Prices,
Pricing Strategies for
Services.
Reading:
T1:Chapter 17,
Impact of Service
Failure and
Recovery, Service
Recovery Strategies
Reading:
T1:Chapter 8,
Case Study.
15
Service
Recovery.
3
16
Case Study.
Page:497-515
R2: chapter 5,
Page:125-148
Page:527-547
T2: chapter 6,
Page:151-178
Page:218-235
End term Examination/Jury
Readings:
Text:
T:1:
V.A. Zeithaml & M J Bitner : Service Marketing, Tata McGraw Hill.
T:2: Cristopher.H. Lovelock & Jochen Wirtz: Services Marketing; Prentice Hall International, N.J, Fifth Edition( 1996).
References:
1.
Hellen Woodruffe : Service Marketing, McMillan (India) Ltd.

Page
247

2.
3.
J A Fitzsimmons & M J Fitzsimmons : Service Management, McGraw Hill.
P.K. Gupta, Service Marketing,EPH, Apte, Service Marketing, OUP
Journal:
Dabholkar, P.A., Thorpe, D.I., Rentz, J.O. (1996), "A measure of service quality for retail stories: scale development and validation",
Journal of the Academy of Marketing Science, Vol. 24 No.1, pp.3-16.
Parasuraman A., Valarie A. Zeithaml, & Leonard L.Berry (1985), A Conceptual Model of Service Quality and Its Implications for
Future Research, Journal of Marketing, Vol.49 (Fall 1985), 41-50.
Parasuraman A., Valarie A. Zeithaml, & Leonard L.Berry (1988), SERVQUAL: a multiple-item scale for measuring customer
perceptions of service quality, Journal of Retailing, Vol. 64 pp. 12-40.
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
Benchmark
Assignment-5
20
Benchmark
Assignment-4
Benchmark
Assignment-2
20
Benchmark
Assignment-3
Benchmark
Assignment-1
Evaluation Matrix:
20
40
100
Teaching Tools:
Class lectures
1-2 expert lectures
Learning outcome: Understanding about the strategy of managing service industry

Page
248

Assignment 1
Details/ description of
assignment
Service Quality Gap Model with reference to a particular service industry
Type of assignment
Presentation
Weight age
20
Performance during the presentation
Assignment 2 Details/ description of

assignment
SERVQUAL: Evaluation of the service quality of a particular service based on the perception of the
consumers
Content, Individual Understanding, Presentation
Type of assignment
Presentation & Submission
Weight age
20
Parasuraman A., Valarie A. Zeithaml, & Leonard L.Berry (1988), SERVQUAL: a multiple-item scale for measuring customer
perceptions of service quality, Journal of Retailing, Vol. 64 pp. 12-40.

Page
249

Subject Code
MFM221DE
Subject
Sessions
Human Resource
Management
Lecture
Practical /
Workshop
Tutorial /
Seminars / Field
Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
3
42
Non-Core
PB/DE
Pre-requisite: Nil
Course objective:
- To understand how people behave in an organization
- To understand how to effectively recognize and resolve human issues in organizational settings
- To inculcate learning spirit, constant innovation and concern towards people and environment.
Course structure:
Concept domain - The course aims to help the students understand concepts and issues related to Team Management.
Knowledge domain - It also aims to impart skills to students for managing people through understanding of self and interpersonal
Relationships
Skill domain - It prepares the students in various areas of recruitment, selection, placement, training & development, motivation
and team building.

Page
250

Course Contents:
Session
Hrs
Details of
number of
sessions
required
per
chapter/
topic
1
Total hrs
required
for one
chapter
and further
breakup
per topic
Content
Details of the
contents to be
taught
Keywords
Keywords of the
chapter to define
the depth of the
input
Introduction
HRM Nature,
Scope, Functions &
Objective
3
Paradoxes
Organisation of HR
Department
Reference
with text book/
publishers/ edition
with pg no
Lecture
Practical/
Workshop
Self Study
Hrs
Human Resource
Management Texts
and cases by K.
Aswathappa,
Difference between
PM & HRM
5th edition pg: 3 to 25

3
HRM in small
scale unit & large
scale unit
Personal policies &

principles
HRM models
2
Environment of
HRM:
3
External & internal

forces
Knowing the
environment &
scanning the
External: Political
legal, Economic,
Technological,
cultural
Internal: Strategy,
Task& leadership,
Unions,
organizational
Human Resource
Management Texts
and cases by K.
Aswathappa 5th
edition pg: 30 to 48

Page
251

environment
culture and conflict
Integrating HR
strategies into
Business strategy
Role of HR in
strategic
management
SHRM Nature,
Business, Models
Corporate level,
Business unit level,
functional level
Strategy formulation
5th edition pg: 52 to

58
Strategy evaluation
3
Human Resource
Planning:
Type & strategy of

organization
Nature, importance
Time horizon,
organizational
growth cycle &
planning etc.,
Factor affecting
HRP
The planning
process.
Requisite for
successful HRP
Barriers to HRP
Job analysis
3
Nature, purpose,
problems
Human Resource
Management Texts
and cases by K.
Aswathappa,
97
Organisational
objectives &
policies, HR need &
HR Supply
forecast, HR
programming, HRP
implementation,
Control &
evaluation of
programme
Strategic choices,
gathering
information,
process
Human Resource
Management Texts
and cases by K.

Page
252

Process
Methods of
collecting job data
Job analysis and
TQM
Job analysis and
strategic HRM
Job design
Steps, factors
affecting Job design
Job design
approaches
information, job
description, job
specification
Aswathappa,
135
Organizational,
Environmental,
Behavioural,
Job rotation, Job
engineering,
Job enlargements,
Job enrichment,
socio-technical
systems
Contemporary
issues in Job design
Business process
re-engineering
5
Recruitment:
Nature, purpose &
importance
3
Factors governing
recruitment
External & internal
factors
Recruitment process
External : Supply &

demand
Unemployment
rate, Labour
market, political
legal son of soil,
image
Human Resource
Management Texts
and cases by K.
Aswathappa
5th edition pg:
Internal :
Recruitment policy,

Page
253

Sources of
recruitment
internal & external
Philosophers of
recruiting
Alternatives to
recruitment
Selection :
Nature, organization
for selection
3
Selection process
Barriers to effective
selection
Selection in India
Induction
Purpose
3
Orientation
programme
Requisites of an
effective program,
evaluation of
Orientation
HRP
Size of the firm
Cost, Growth &
Expansion
Recruitment
planning, strategy
development,
Searching,
screening
evaluation and
control
Preliminary
interview, selection
test, employment
internee, reference
and background
analysis, selection
decision, physical
examination, Job
offer, Employment
contract, evaluation
Human Resource
Management Texts
and cases by K.
Aswathappa
Formal or informal,
individual or
collective, serial or
disjunctive,
investiture or
divestiture
Human Resource
Management Texts
and cases by K.
Aswathappa
5th edition pg:
5th edition pg:191-198
Assessment
Page
254

programme ,
problems
Placement
classification model
& employee
placement
Placement Problem
8
Mid-Term Submission
Training &
Development
Nature, inputs, gaps
The training process
Impediments to
effective training
Career development
Performance
Appraisal
10 & 11
Nature, objectives
Skills, education,
development,
ethics, Attitudinal
changes, Decision
making & problem
solving skills
Human Resource
Management Texts
and cases by K.
Aswathappa,
5th edition Pg 206233
Need assessment,
instructional
objectives,
designing, T & D
program,
implementation of
the training
program,
evaluation of the
program
Objectives,
establish job
expecting and etc.,
Appraisal process
Human Resource
Management Texts
and cases by K.
Aswathappa,
5th edition Pg. 239 280
Edward Deming on
Performance

Page
255

appraisal
Challenge of
Performance
appraisal, Legal
issues associated
with Performance
appraisal
Job evaluation
Definition, scope
12
Analytical nonanalytical methods
Job evaluation
Process
Human Resource
Management Texts
and cases by K.
Aswathappa,
5th edition Pg. 272279
Job evaluation
methods
Alternation Job
evaluation
Promotion, Transfer
& Separation
Purpose, types of
promotion,
13
Reasons for transfer

and types for
transfer
Dismissal,
separations,
horizontal
promotion,
transfers, layoff,
vertical promotion
Human Resource
Management Texts
and cases by K.
Aswathappa,
Lay-off, Resignation,
Dismissal,
retrenchment, VRS

Page
256

Trade Unions
14
Nature, Trade union

movement in India,
Union legislation
and Act
Disputes and
Resolution
Nature and causes
of disputes,
Settlement of
disputes,
15
16
Dissatisfaction, lack
of power, union
instrumentality,
union tactics, union
free companies
Wage demand,
union rivalry,
political
interference, unfair
labour practice,
Collective
bargaining, code of
discipline,
grievance
procedure,
arbitration,
conciliation,
adjudication,
consultative
machinery
Human Resource
Management Texts
and cases by K.
Aswathappa,

Human Resource
Management Texts
and cases by K.
Aswathappa,
3
End-Term Examination /Jury

1. Beardwell, Ian & Holden, Len (1986) Human Resource Management: A Contemporary Prospective, New Delhi: McMillan.
2. DeCenzo, David A and Robbins, Stephens P. Personnel/ Human Resource Management, Prentice Hall of India Private Limited
, New Delhi
3. Monappa ,Arun and Saiyadain, Mizra.S, Personnel Management, Tata McGraw- Hill Publishing company Limited, New Delhi
4. Venkata Ratnam, C.S and Srivastava B.K Personnel Management and Human Resources, Tata McGraw Hill, New Delhi
Page
257

5. Monappa, Arun (1985) Industrial Relations, New Delhi: Tata McGraw Hill.
-
EBSCO
International Journal of Manpower
Strategic HR Review
Proquest Emerald
Human Resource Management International Digest
Personnel Review
Evaluation Matrix:
Benchmark
Assignment-1
Benchmark
Assignment-2
Benchmark
Assignment-3
Benchmark
Assignment-4
Benchmark
Assignment-5
Mid Term
Exam / Jury
End Term
Exam / Jury
Total
Evaluation Matrix
20
20
--
--
--
20
40
100
Teaching Tools:
Lectures
Case Lead
Personal Interview
Group discussion

Page
258

Learning outcome:
1) Basic understanding of the basic processes and principles that underline human behaviour.
2) Basic concepts of Human Resource management and their applications in contemporary business environment
3) Understanding of problem solving approach to management
4) The students must be able to relate and apply the concepts of Recruitment & Selection to real life situations
5) Understanding of various types of organizations with respect to MNCs domestic brands, retailing and garment
manufacturing SSI units.
6) Development of managerial skills in the areas of decision making, training & development, team building and motivating
people and how people behave in organization.
Assignment 1
Case study on HR issue in any unit/firm in the T&G sector
Type of assignment
Document Submission
Weight age
20
Assignment 2
Assignment on Performance Management System.
Type of assignment
Document Submission
Weight age
20

Page
259

Subject Code
Subject
MFM223DE
Sessions
Hours /
Week
Lecture
Practical /
Workshop
Tutorial /
Seminars / Field
Study
Self Study
Total
Fashion Marketing
Communication and Social
Media Marketing
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
3
42
Non-Core
PB/DE
Pre-requisite: Marketing Management.

Course Objective:
This course provides a broad introduction to integrated marketing communications (IMC) the role of media analysis and planning in
IMC and also covers basic media terminology, the distinctions between media objectives, strategies and tactics and the different
ways of allocating resources in media.
Course structure:
Concept domain:
Communication process, IMC process, Media planning and selection, advertising design, evaluating
effectiveness of the integrated advertising programme, Internet advertising, Social Media Marketing
Knowledge domain:
Understanding the concepts in the field of integrated marketing communication, with emphasis on
advertising and other promotion mix elements in fashion and apparel industry
Skill domain:
Application of concepts and techniques learnt

Page
260

Course Contents
Session
Hrs.
Details of
number of
sessions
required per
chapter/
topic
1
Content
Total hrs
required for
one chapter
and further
breakup per
topic
Keywords
Details of the
contents to be
taught
Keywords of the
depth of the input
Overview
of Communication
Process, IMC process,
Communication
Process
& communication and
advertising objectives,
advertising
Advertising Agency:
management
Choosing an agency
& its Functions
3
Reference
Lecture
with text book/
publishers/ edition
with page no
Integrated Advertising
Promotion, And
Marketing
Communication, 3rd
edition, by Clow &
Baack, Pearson
Education. page 223245 &
Hrs
Practical/
workshop
Self-study
Hrs
George E.Belch &

Michael A.Belch
(2006), Advertising
and Promotion-An
IMC Perspective. Tata
McGraw Hill
2
IMC
Process
3
Planning Context
Target market
Product positioning
Communication
Objectives,
Communication
Budget
IMC Component
Promotion, And
Marketing
Communication, Clow
& Baack, Pearson
Education. Pg 64-78

Page
261
Hrs

George E.Belch &
Michael A.Belch
(2006), Advertising
and Promotion-An
IMC Perspective. Tata
McGraw Hill
3
Advertising Media
Selection
3
Case Study 1
Media Planning
Characteristics of
different Media, Media
Mix
Promotion, And
Marketing
Communication, by
Kenneth E. Clow,
Donald E. Baack,
Pearson Education.
Pg 254-282
Advertising
Design:
Theoretical
Frameworks and
Types of Appeals
Hierarchy of effects,
means-ends, visual
and verbal approach.
Types of Advertising
Appeals
Promotion, And
Marketing
Communication, by
Clow & Baack,
Pearson Education.
Pg 298-326
Advertising
Design: Message
Strategies and
Executional
Frameworks,
Cognitive, affective,
and conative message
strategies. Executional
Frameworks,
Promotion, And
Marketing
Communication, by
Clow & Baack,.
Pearson Education.
Pg 339-366

Page
262

6-7
Evaluating an
Integrated
Marketing Program
Message evaluations,
recognition
tests,
behavioral
evaluations.
Promotion, And
Marketing
Communication, by
Clow & Baack,
Pearson Education.
Pg 582-603
Assignment 1: Presentation on types of appeals and executional frameworks used in advertising (minimum 5
advertisements to be analysed)
8
MID-TERM Submission Students to be divided into groups of 4-5 and make a document and presentation on the IMC
process of an organization
Promotion
in
Merchandising
environment
the Promotion mix-Promotion

planning-Promotion
Calendars-Promotion
budgets-Allocating the
promotion budgetExtending the promotion
budget
Kristen
K.Swasnson &
Judith C.Everett
(II Edn),
Promotion in
the
merchandising
environment.
Fairchild
publications
(128-190)
Introduction-Display or
banner ads-Rich media- Latest
trends
in E-mail advertisingInternet Advertising
Search engine
advertising-Measuring
internet advertising
effectiveness
Integrated
Advertising
Promotion, And
Marketing
Communication
, by Clow &
Baack, Pearson
Education. Pg
10
Internet Advertising

Page
263

546-572
11
12
Assignment 2: Presentation on critical evaluation of 5 ads on the internet

Social
Marketing
Media Introduction to social

media, Blogs, podcasts
and Social networks,
Message boards, Wikis
13
Ethical
Issues
Advertising
in Advertising
and
Promotion ethics-Social
and Ethical criticism of
advertising-Economic
effects of advertising
Terence
A.Shimp
(2007),
Integrated
Marketing
Communication
in Advertising
Promotion.
Cengage
Learning,
International
Edition (393417)
Integrated
Advertising
Promotion, And
Marketing
Communication
, by Clow &
Baack, Pearson
Education. Pg
32-54

Page
264

14-15
16
Case Study 2
End-Term Jury Students to be divided into group of 4-5 and make a presentation on cases of companies using social
media effectively (minimum 2)
Assignment 1
Presentation on types of appeals and executional frameworks used in

advertising (minimum 5 advertisements to be analysed)
Content, Understanding of subject, Analysis and Interpretation, quality of
the report
Type of assignment
Weight age
20
Assignment 2
Presentation on critical evaluation of 5 ads on the internet
Content, Understanding of subject, Analysis and Interpretation, quality of

the report
Type of assignment
Weight age
20

1. George E.Belch & Michael A.Belch (2006), Advertising and Promotion-An IMC Perspective. Tata McGraw Hill.
2. Kristen K.Swasnson & Judith C.Everett (II Edn), Promotion in the merchandising environment. Fairchild publications.
3. Terence A.Shimp (2007), Integrated Marketing Communication in Advertising Promotion. Cengage Learning, International Edition
Page
265

4. Gerald J.Sharman & Sar S.Perlman (2010), Fashion Public Relations. Fairchild Publications.
5. Jay & Ellen Diamond (1999), Fashion Advertising and Promotion. Fairchild Publications.
6. Kenneth E.Clow and Donal E.Baack (2007) III edn, Integrated Advertising, Promotion and Marketing Communication. Pearson
Education.
7. Rajeev Batra, John G.Mayers and David A.Aaker (V edn), Advertising Management, Pearson Education.
8. Terence A.Shimp (1986) II edn, Promotion management and marketing communication, Dryden Press.
Journal of Marketing
Suggested Case: Coke and Pepsi: from Global to Indian Advertising by Seema Gupta.
Suggested Case: NikeInc.: Developing an effective public relations strategy. By Kathleen E. Slaughter, Donna Everatt
--
20
40
Total
End Term
Exam / Jury
--
Mid Term
Exam / Jury
--
Benchmark
Assignment-5
20
Benchmark
Assignment-4
Benchmark
Assignment-2
20
Benchmark
Assignment-3
Benchmark
Assignment-1
Evaluation Matrix:
100
Teaching Tools:
Lectures
Case Lead
Page
266

1-2 expert lectures
Learning outcome:
Mid term Submission - Students to be divided into groups of 4-5 and make a document and presentation on the IMC process of an
organization
End term Jury - Students to be divided into group of 4-5 and make a presentation on cases of companies using social media
effectively (minimum 2)

Page
267

Subject Code
MFM225DE
Subject
Corporate Social
Responsibility (CSR)
Sessions
Lecture
Field Study
Self Study
Total
Hours
/Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/ PB/
DE/CE)
42
Non-Core
PB/DE
Pre requisite -Nil

Course Objective:
1) To introduce the students to the concept of CSR and Triple Bottom line
2) To enable student to develop understanding about the role of CSR in Corporate Governance and the relevance for the larger
society.
3) To expose the students to the best practices in CSR through case studies and CSR Policy Issues. And to understand the value
created through CSR.
4) To develop understanding about sweatshops and its implications on business and society.
5) To understand CSR reporting and developing of CSR strategy for Fashion Industry in India and CSR Implementation.
Course structure:
Concept domain:
CSR, Triple Bottom Line, CSR Policy issues
Knowledge domain:
Understanding about the role of CSR in Corporate Governance and the relevance for the larger society
Skill domain:
CSR reporting and developing of CSR strategy for Fashion Industry in India and CSR Implementation

Page
268

Course Contents
Session
Hrs
Content
Key Words
Reference
Details of
number of
sessions
required per
chapter/ topic
Total hrs
required for
one chapter
and further
breakup per
topic
Details of the
contents to be
taught
Keywords of
the chapter to
define the
depth of the
input
Detailed referencing with text

book/ publishers/ edition with
pg no
Introduction to
CSR
Introduction,
Concept and
Definition,
History and
Evolution
Corporate Social
Responsibility: Towards a
Sustainable
1-2
The History &

Evolution of
CSR
Future, by A White Paper,

KPMG in Association with
ASSOCHAM
Understanding the Corporate
in Corporate Social
Responsibility: Aaron K.
Chatterji and Barak D.
Richman
Lecture Practical/ Self

Workshop Study
Hrs
Hrs
Hrs
Lance Moir
,What do we mean by
corporate social
responsibility?, Cranfield
School of Management
Cause Related Marketing
Mr. Tapan Trivedi*,**
Ms. Ravneet Kaur*
Page
269

3
Corporate
Governance &
Economics of
CSR
Understanding
Corporate and
Corporate
Governance
The Problem with CSR: Bobby

Banarjee
Cost Benefit
Analysis of
CSR
Corporate Sustainability by
Mel Wilson
Business Case
for CSR: Triple
Bottom line
Corporate Social
Responsibility:
A definition, By Gail Thomas
and Margaret Nowak
Corporate social
CSR
Implementation
Responsibility: ASOCIO Policy

Paper
Corporate
Social
Responsibility,
An
Implementation Guide for
Business,
Paul
Hohnen,
Author, Paul Hohnen, Author,
International
Institute
for
Sustainable
Development,
2007.
5-6
The Relevance
of CSR for
Fashion
Industry
The Impact of
Fashion
Industry on
Society and
Environment,
Corporate Social
Responsibility in Global Value
Chain, UNCTAD, 2012
Introduction to CSR for SMEs:
European Commission
Mainstreaming CSR:
Developing Markets for Virtue:
By Eda E Berger, Peggy H.
Cunningham & Minette E.

Page
270

The Need and
Relevance of
CSR for
Fashion
Industry
7
Practices and
Understanding
Issues in CSR Benefits of
Implementation CSR in
Fashion
Industry
3
Mid-term
Submission
Internal
Assessment Presentation
Best Practices
in CSR in
Fashion
Industry
Appraisal of
CSR Policy
and
Implementation
and Impact
Assessment
CSR Reporting
3
11
3
Lets Clean Up Fashion:

Labour Behind the Label
Case Study
1. MAS Holding
The Path to CSR: By Marques
Casara, Harvard Business
Review
Case: Labour Disputes at

Shagorika Garments
Bangladesh Pvt. Ltd, NIMS
Presentation (20 Marks)
10
Drumwright
CSR and
Fashion
Industry in
India
Need and
Impact of CSR
Reporting
Case Study: AMF Snaps:

INSEAD CASE
Fashion Victims: The True
Cost of Cheap Clothes
The Success Story of Wal

Mart in Mexico: ICFAI Case
Study
Case
3
Sweatshops in Asia: ICFAI

Case Study
Case
CSR
Implementation
in Indian
Corporate Social
Fashion
Responsibility in India, Policy
Industry
and practices of Dutch

Page
271

companies: CREM-report nr.
03.650
Is this in fashion?: Marques
Casara
Strengthening Implementation
CSR Policy
Developing a
of Corporate Social
and
CSR Policy
Implementation Responsibility in Global
strategy &
Supply Chains: World Bank
Strategy
CSR
Implementation
Paper
12
Corporate Social
Responsibility
An Implementation Guide for

Business:
13-14
Role of NGOs
and CSR
Governance
Role of NGOs
and Civil
Society
Organisations
in CSR
Governance
Paul Hohnen, IISD

Indian Cases: Open learning
BILT, TATA, Arvind Ltd, ITC,
Infosys, Lupin Pharmaceutical,
Nelson, Jane. The
Operation of NonGovernmental Organizations
(NGOs) in a World of
Corporate and Other Codes of
Conduct . CSR Initiative
Working Paper, No. 34, March
2007. Pages 1-15 and 26-31.
Prior to class, watch short

documentary, Putting
Ourselves in Their Shoes: The
Dialog Table of Tintaya. CSR
Initiative Company-Community
Dialog film series, October
Page
272

15
3
16
End term
Jury
CSR
Evaluation and
Monitoring
Evaluation of
CSR
Implementation
and Monitoring
Strategy
Final
PresentationReport
2011.
http://baseswiki.org/en/Video/
Tintaya_Dialogue
Looking for a Quick Fix: Clean
Clothes Campaign
3
Students in groups are
required to pick of a company,
preferably from fashion sector
and study their CSR Policy if
the company is having and
prepare
a
report
and
presentation on the Costbenefit
analysis,
impact
analysis and suggest changes
in the Policy with measurable
possible impact. The students
should look at the strategic
aspects of the CSR pertaining
to that company taking the
cost-benefit analysis in mind.
Assignment 1
Prepare a docket of case studies of Indian companies from the fashion

industry who have implemented CSR
Quality of the report
Type of assignment
Weight age
20

Page
273

Assignment 2
Prepare a docket of case studies of international companies from the

fashion industry who have implemented CSR
Quality of the report
Type of assignment
Weight age
20
Course methodology:
Teaching tools
Learning tools
Lectures
Case study
vicarious learning
Business Quiz
Market Awareness
Presentation
Intense Interaction
Article Presentation
Information Comprehension
--
20
40
Total
End Term
Exam / Jury
--
Mid Term
Exam / Jury
--
Benchmark
Assignment-5
20
Benchmark
Assignment-4
Benchmark
Assignment-2
20
Benchmark
Assignment-3
Benchmark
Assignment-1
Evaluation Matrix:
100

Page
274

References:
The Subject will be delivered mostly through the teaching materials developed by the Department of FMS and through Case
Studies and Articles Published from various sources. However, the students may refer to books and reports for further
understanding and specialization.
Arthaud-Day, M.L. "Transnational Corporate Social Responsibility: A Tri-Dimensional Approach to International CSR Research."
Business Ethics Quarterly 15 (2005): 122.
Carroll, A.B., and A.K. Buchholtz. Business and Society: Ethics and Stakeholder Management. 5th ed. Australia: Thomson SouthWestern, 2003.
Garriga, E., and D. Mele. "Corporate Social Responsibility Theories: Mapping the Territory." Journal of Business Ethics 53
(2004): 5171.
Marquez, A., and C.J. Fombrun. "Measuring Corporate Social Responsibility." Corporate Reputation Review 7 (2005): 304308.
Post, J.E., A.T. Lawrence, and J. Weber. Business and Society. 10th ed. Boston: McGraw-Hill, 2002.
Aviva Geva. 2008. Three Models of Corporate Social Responsibility: Interrelationships between Theory, Research, and
Practice. Business and Society Review113:1141
Carroll, A. B. A Three-dimension Conceptual Model of Corporate Performance. Academy of
Management Review. 1979(4): 497505.
Edwin M.Epstein. The Corporate Social Policy Process: Beyond Business Ethics, Corporate
Social Responsibility and Corporate Social Responsiveness. California Management Review. Vol, XXL X, No.3, 1987. p.104

Page
275

Subject Code
MFM227DE
Subject
Sessions
Luxury
Management
Lecture
Tutorial / Seminars
/Field Study
Self Study
Total
Hour/Week
Hour/
Semester
Credits
(C/NC)
Subject Type
(TH/PB)
42
Non-Core
PB/DE
Pre-requisite: Basic inputs in Retail Management, Marketing management, Merchandising and Brand Management
Course objective:
To understand the nuances of the Luxury Industry
To understand the business dynamics of the Luxury Industry
To understand the importance of Customer Relationship building in the Luxury Industry
Course structure:
Concept domain: Processes and practices of Luxury Industry, Efficient usage of retail stores to build consumer connect,
Effective use of selling techniques, Roles of Store Personnels.
Knowledge domain: Understanding the front-end and back-end dynamics of the Luxury Industry.
Skill domain: Application of concepts and techniques of Luxury Managementfor increasing store productivity and delivering
higher consumer value.
Course Content :
Page
276

Session
Hrs
Details of
number of
sessions
required per
chapter/ topic
1
Total hrs
required for one
chapter and
further breakup
per topic
Content
Details of the
contents to be
taught
Luxury
Fundamentals
Premium is not
Luxury;
Specificities of
Luxury Industry;
Major Luxury
sectors
Keywords
Reference
Lecture
Practical /
Workshop
Self
Study
Keywords of the
depth of the input
with text book/
publishers/ edition
with pg no
Hrs
Hrs
Hrs
A brief history; The

20th century &
democratization of
Luxury; Luxury:the
individual and society,
positioning of luxury in
our present day
society; money,
fashion, art and
luxury:boundaries and
ambiguities;
Luxury:learning from
religion and art
The Luxury
Strategy: Break the
rules of Marketing to
Build Luxury Brands,
Kapferer and
Bastien
Multiple approaches to
the concept of luxury;
Denying the specificity
of luxury; There is no
continuous movement
from Premium to
Luxury; It is not easy
to exit Luxury through
'downwards' strategy;
Towards the definition
of Luxury; The magic
of cult objects:
1. The Luxury
Strategy: Break the
Kapferer and
Bastien.
2. Luxury Brand
Management-A
world of Priviledges,
Michel Chevalier
Page
277

licences and
boutiques.
Specificities of Luxury
Industry; Major Luxury
sectors
3
Anti-laws of
Marketing; Facets
of Luxury today
3
Developing Brand
Equity
3
Luxury Brand
Stretching
5
3
6
3
Qualifying the
Product or
Service as Luxury
No product without
service; The luxury
product & the dream;
Functionality and
dreams do not follow
the same economic
model; Luxury product
and Gerald
Mazzalovo
The Luxury
Strategy: Break the
Kapferer and
Bastien(Chapter 3 &
4)
The Luxury
Strategy: Break the
Kapferer and
Bastien (Chapter 6)
The Luxury
Strategy: Break the
Kapferer and
Bastien (Chapter 7)
The Luxury
Strategy: Break the
Kapferer and
Bastien (Chapter 8 portions only where

Page
278

is a sacred product;
competitive universe;
Time; Occasion of use
& perception of value;
Lasting a lifetime &
beyond; Structuring
the Luxury Range
7
Pricing Luxury,
Distribution and
the Internet
Dilemma
The Luxury
Strategy: Break the
Kapferer and
Bastien (Chapter
9&10)
Communicating
Luxury, Financial
and HR
management of a
luxury company
The Luxury
Strategy: Break the
Kapferer and
Bastien(Chapter
11&12)
Luxury Business
Models
The Luxury
Strategy: Break the
Kapferer and
Bastien (Chapter 13)
Luxury Brand
Management-A
Presentation
Assignment-1
8
the keywords are

mentioned)
Mid Term Submission
10
3
11
Brand Lifecycle,

Page
279

The Luxury Client
12
Selling LuxuryPart 1
3
13
14
15
Selling Luxury
world of Priviledges,
Michel Chevalier
and Gerald
Mazzalovo (Chapter
4&5)
Store Location; Store
Concept and Design,
Store Economics;
Importance of Stores
in Customer
Relationship Building
Luxury Retail
Management,
Michel Chevalier &
Michel Gutsatz
(Chapter 5,6,7 and
10)
Initial Thoughts; The

frame of Mind of the
Sales Ambassador;
The Savoir Faire of
the Sales
Ambassador;
Preparing to Sell
Selling Luxury
(Connect with
Affluent Customers,
Create Unique
Experiences through
Impeccable Service,
and Close the
Sale)Robin Lent and
Genevieve Tour
Welcoming and
Discovering the
Customer; Proposing,
Romancing and
Handling Objections;
Concluding and
Making Additional
Sales; Building
Customer Loyalty
Selling Luxury
(Connect with
Affluent Customers,
Create Unique
Experiences through
Impeccable Service,
and Close the
Sale)Robin Lent and
Genevieve Tour
The eexperience:creating
Luxury OnlineStyles, Systems,

Page
280

Online
16
more than a luxury

website; The art of
Selling the dream
online; Beyond the
internet:mobile
technology &
innovation for luxury;
A look at the best &
worst practices of
Luxury online
Strategies; Uche
Okonkwo
End Term Examination / Jury
Assignment 1
Type of assignment
Weightage
Assignment 2
Type of assignment
Weightage
Compare and Contrast the business processes, target customers and brand positioning of
two luxury brands.
20
Take a mid-premium Indian brand as the starting point and develop strategies for repositioning it as an International Luxury Brand
20

Retail Images

Page
281

--
20
40
Total
End Term
Exam / Jury
--
Mid Term
Exam / Jury
20
Benchmark
Assignment-4
Benchmark
Assignment-2
20
Benchmark
Assignment-3
Benchmark
Assignment-1
Evaluation Matrix:
100
Teaching Tools:
Live Projects
Term Project
1-2 expert lectures
Learning outcome:

Page
282

Subject Code
Subject
Sessions
Hours /
Week
Hour /
Semester
Credit
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
Lecture
MFM201IS
Fashion Industry
Market Survey
Field Study
Self Study
Total
156
Core
IS
40
40
Pre-requisite: Merchandising, Marketing, Market Research, Consumer Behaviour, Fashion Forecasting, Supply Chain Management
Course objective:
To enable the students to understand the sectoral overview of apparel / textile related products and to comprehend the backward
and forward supply and value chain linkages in Industrial or craft clusters.
Course Structure:
Concept domain: Business process improvement, market opportunity, supply chain from raw material to retail front, location
specific problems, awareness of global marketing opportunities.
Knowledge domain: The pattern of cluster and business networking, infrastructure and support institutions that help the
sector, business associations.
Skill domain- Developing marketing plan, product development, resource planning and maximizing opportunities.

Page
283

Course contents:
Session
Details of
number of
sessions
required per
chapter/
topic
Week 1
Hrs
Total hrs
required
for one
chapter
and further
breakup
per topic
36
Week 2
Week 3
Week 4
48
36
36
Content
Details of the
contents to be
taught
Lecture combined
with Self Study with
mentoring
Self Study with
mentoring
Keywords
Reference
Lecture
Keywords of the
depth of the input

edition with pg no
Hrs
Data Collection,
Market Survey,
Cluster
Handout
Practical /
Workshop
Self
Study
Hrs
Hrs
12
24
48
Field Study
Self Study with

mentoring
Documentation
Self Study with

mentoring
Documentation
By students
36
By students
36
By students
End Term Jury
Teaching Tools:
Handout
Self Study
Observation
Learning outcome: It would provide students with ability to understand the fashion industry and the problems faced. It would also
expose students to the pattern of trade, industry, finance and institutional policies governing the trade.

Page
284

Evaluation Criteria
A)
S.no
1
2
3
4
B)
S.no
1
2
3
4
C)
S.no
1
2
3
4
5
Mentor
CIC/Departmental
Representative
External Jury
Total
20
30
50
100
CIC or department representative

Criteria
Quality Research ( Group Evaluation )
Conceptual Comprehension & Analysis (Group Evaluation )
Documentation (Group Evaluation )
Presentation (Individual Evaluation)
Total
Mentor Evaluation - 20 %
Criteria
Quality and extent of Research & Survey
Mapping of skills, techniques and tools
Documentation
Professional conduct and attendance
Total
External Jury Evaluation - 50 %
Criteria
Quality and extent of Research
Conceptual Exploration
Project Realization and Management
Documentation
Presentation and Communication
Total
Weightage
10%
10%
05%
05%
30%
Weightage
05%
05%
05%
05%
20%
Weightage
10%
10%
10%
10%
10%
50%

Page
285

Subject Code
MFM202GP
Subject
Sessions
Lecture
Field Study
Self Study
Total
Hours /
Week
Hour /
Semester
Credit
560
18
(C / NC)
Subject
Type(TH/
PB/ DE/CE)
Core
GP
40
40
Pre-requisite: Research Methodology, Marketing Research & SPSS, Consumer Behaviour, Fashion Retail Management, Business
Statistics and Economics
Course objective: To provide an opportunity to students to apply and relate the concepts and theoretical inputs from various
contextual studies offered in Fashion Management programme. To involve the students in the day to day activities of the functional
areas of fashion industry and familiarize the practical aspects of the same.
Course Structure:
Concept Domain: Through the integrated mix of class studies, inter-disciplinary concepts and theories, skills, intellectual
simulation and innovative applications
Knowledge Domain: Marketing strategy, Range Development, Retail Management, IT in Marketing and Merchandising
Skill Domain: Research Skills, Report writing skills and application of managerial skills.

Page
286

Course contents:
Session
Hrs
Week 1
Total hrs
required
for one
chapter
and further
breakup
per topic
40
Week 2
40
Week 3
40
Week 4
40
Week 5
40
Week 6
Details of
number of
sessions
required per
chapter/
topic
Content

be taught
Keywords
Reference
Lecture
Keywords of the
chapter to define
the depth of the
input
with text book/
publishers/ edition
with pg no
Hrs
Practical /
Workshop
Self
Study
Hrs
Hrs
40
By students
By students
By students
By students
By students
40
By students
40
Week 7
40
By students
40
8 Mid Term
Week-9
40
By students
40
Week-10
40
By students
40
Week-11
40
By students
40
Week-12
40
By students
40
40
40
40
40

Page
287

Week-13
40
By students
40
Week-14
40
By students
40
Internal Jury
External Jury
Teaching Tools:
Self Study
Observation
Learning outcome:
Students are exposed to practical aspects of the functional areas of fashion industry and expected to learn the operational
methodology of exploring business opportunities, solving problems and making decisions
Evaluation Criteria
Evaluation Matrix
Internal
Guide/Mentor
Industry Feedback
Internal Jury
External Jury
Total
20
20
20
40
100

Page
288

Evaluation Criteria for Graduation Research Project
I- INTERNAL GUIDE/MENTOR (20%)

The Internal Guide will give marks to his/her mentees on the basis of submission of the following 2 assignments:
Assignment 1(10 marks): Submission of a Mid-term report which would cover the profile of the company, project title and
brief, objective, expected outcome, progress report and future action plan.
Assignment 2(10 marks): Submission of a Progress Report in Week 14.
The mentor must closely monitor the students through the GRP and insist on a weekly report from the students, giving
relevant feedback in return.
S.
No.
Evaluation Criteria
Excellent
5
Very Good
4
Good Satisfactory Poor

3
2
1
Total
1.
2.
3.
4.
Project Management skills

Quality of Project Report
Consistency
Motivation
TOTAL (20)
*Note: 5 is the highest, 1 is the lowest Industry feedback will account for 20% of the total marks for the subject.
II- INTERNAL JURY (20%)

S.
No.
1
2
3
4
Evaluation Criteria
Marks
Research Methodology and Design

Appropriateness of Data Collected
Data Analysis and Interpretation
Findings and recommendations
TOTAL
5
5
5
5
20
Page
289

III- INDUSTRY FEEDBACK (20%)
S.
No.
1
2
3
4
Evaluation Criteria
Excellent
5
Very Good
4
Good
3
Satisfactory
2
Poor
1
Total
Ability to work in a team/Interpersonal Skills

Professional Ethics & Integrity
Quality of the work
Contribution to the organization
TOTAL (20)
*Note: 5 is the highest, 1 is the lowest Industry feedback will account for 20% of the total marks for the subject.
IV- EXTERNAL JURY (40%)
S.
No.
1
2
3
4
5
6
7
8
Evaluation Criteria
Marks
Articulation of Research objectives

Research Methodology and Design
Appropriateness of Data Collected
Data Analysis
Interpretation of results
Findings and recommendations
Structure of the report including Bibliography/ References
Presentation
TOTAL
5
5
5
5
5
5
5
5
40

Page
290

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MasterofFashionManagement/FashionManagementStudies

Department : Fashion Management Studies

2013 National Institute of Fashion Technology (NIFT)

Subject typeTheory (TH) /

Hour / Semester / Week

Business Statistics for Research

Fabric Knowledge for Merchandisers

Fashion Marketing Management

Supply Chain Management & E-Business

Core / Non Core

2013 National Institute of Fashion Technology (NIFT)

Outbound Program (Between Ist Semester & IInd

Total Hours for Week

2013 National Institute of Fashion Technology (NIFT)

: Fashion Management Studies (FMS)

Apparel Quality Management

Accounting and Costing for Managers

Pattern Appreciation & Garment

Fashion Retail and Mall Management

Consumer and Industrial Buying

Fashion Export Merchandising and

Total Hours / Week

Subject typeTheory (TH) /

Core / Non Core

Hour / Semester / Week

2013 National Institute of Fashion Technology (NIFT)

Fashion Forecasting and Product

Sales and Distribution Management

Fashion Industry Internship and Training

Total Hours for Week

2013 National Institute of Fashion Technology (NIFT)

Fashion Brand Management

Special Product Groups

Intellectual Property Rights

Human Resource Management

Hour / Semester / Week

Subject typeTheory (TH) /

Core / Non Core

2013 National Institute of Fashion Technology (NIFT)

Fashion Marketing Communication

Corporate Social Responsibility

Fashion Industry Market Survey/ Custer Study

Total Hours for Weeks

Fashion Industry Market Survey total -Hrs /Duration /credit

2013 National Institute of Fashion Technology (NIFT)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Graduation Research Project

Total Hours for Semester

Research Project total -Hrs /Duration /credit

Hour / Semester / Week

: Fashion Management Studies (FMS)

Subject typeTheory (TH) /

Core / Non Core

2013 National Institute of Fashion Technology (NIFT)

Fabric Knowledge for Merchandisers

Fashion Marketing Management

Supply Chain Management & E-Business

2013 National Institute of Fashion Technology (NIFT)

Business Statistics for Research

Mid Term Exam

Subject typeTheory (TH) /

Core / Non Core

Accounting and Costing for Managers