The Voice of Business Vol.

XXV Issue #10 August 2010

Performance Appraisals
Benefiting small business

Treating Children with ADHD

What nutrition and lifestyle may change

The Groasis Waterboxx

A Top Ten Global Invention comes to the Valley

A closer look at our Members, City Scene and more

La Quinta Chamber of Commerce

78-275 Calle Tampico, #B
La Quinta, CA 92253

Prsrt Std
U.S. Postage Paid
Palm Springs, CA
Permit No. 9

Solutions

in the Palm of Your Hand

For Entrepreneurs by Entrepreneurs
Monthly Series Begins Thursday August, 5, 2010
WHAT:

Have you ever wondered who

your Demographic is?
Who will you reach with your Advertisement?

We Know!

and our Advertisers reap the benefits

The Median Age in La Quinta is 36
The Median Income is $75,000
The GEMs distribution is 23,000
The La Quinta Chamber is the only Chamber
that produces their own monthly community
Newspaper!
The GEM Newspaper reaches every resident
and business in La Quinta and every Chamber
Member!
The shelf life of the GEM is greater than any
other daily or weekly periodical.
If youre a Business and want great Advertising
opportunities with the GEM Newspaper, call

Anne Blalock @ 760-238-6186

or email anne@lqchamber.com

Business Discussions with Experts

The Top 7 Issues That Keep Business Owners Awake At Night

Learn from the experts. Designed for entrepreneurs BY entrepreneurs, each

month this series hosts an expert from a discipline who addresses real
challenges AND solutions that business owners can take back and implement.
AUGUST
Lee Osborne, CPA - Peterson Slater Osborne
SPEAKER:

The Seven Biggest Accounting Challenges for Business Owners

AND What To Do About Them
DATES:

Monthly, August 2010 January 2011

August Event August 5, 2010

TIME:

5 pm 7pm
5:00 pm 6:15 pm Business Discussion
6:15 pm 7:00 pm Questions, Answers, Workout

WHERE:

Embassy Suites - La Quinta

50-777 Santa Rosa Plaza
La Quinta, California, USA, 92253
1-760-777-1711

ADMISSION: $25 per person

$0 for La Quinta Chamber Members
SERIES 2

September: Economy - Bob Marra,

The Public Record & Wheelers publication

SPEAKERS:

The Seven Biggest Economic Challenges for Business Owners

in the Coachella Valley and How to Address Them

SERIES 3

October: Marketing - Kathleen McEntee,

Kathleen McEntee & Associates, Ltd.

SPEAKERS:

The Seven Biggest Marketing Misconceptions and How To

Develop A Stealth Marketing Plan for this Economy

November: Banking
December: Insurance
January: Law

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You may think there is no benefit to conducting

performance appraisals for several employeesor
even onebut think again!

It may seem unnecessary to conduct a performance

appraisal with only one employee or a few. However, it
can be an opportunity to reinforce your appreciation of
an employees talent and to strengthen an employees
performance. It can serve as a guide to achieve future
objectives or set an underperforming employee back
on track.
Even though you may have plenty of face time with a
crackerjack small staff, sitting down with each of them
to talk more formally on a regular basis gives you the
opportunity to tell each what results or behaviors they
have displayed that you think are most advantageous to
your business. Use examples and be specific. It boosts
morale, encourages them to continue to perform,
and adds to their job satisfaction and loyalty. It also
provides a safe forum for them to discuss their future
goals, to discuss opportunities to develop their talents,
or maybe even to offer new insights on growing the
business.
You wont require a lot of forms or extensive
questions, but you need to know what qualities make a
difference to you in employee performance. Two basic
considerations are behaviors that you want to see and
the results you expect. Once you have identified the
expected behaviors and results,conducting performance
reviews provides you with the opportunity to let your
staff know what you expect from them, what theyre

Now Is The Time To Build Your Base

Generate fresh leads
Leverage referral opportunities
Maximize product/service potential

Kathleen McEntee & Associates, Ltd.

Can Help Revitalize Your Marketing And Sales Efforts
Strategies for grassroots marketing campaigns
PR to keep you top of mind in the marketplace
Ideas to target product/service offerings for
the quickest return
Contact us today for a complimentary consultation.

doing right, and what needs to change. For a new

employee, a timely performance evaluation can clearly
identify or reinforce your expectations and let the
employee know how he or she is meeting them.
Performance reviews for small businesses also
are crucial for identifying and correcting results
and behaviors that could cripple your business. A
small business with two employees is more severely
impacted by substandard results or negative behavior
than a business of 50. In a shop of two people, one
underperforming employee is 50% of your work force.
Think of the impact that could have on your customer
base!
If you have a small workforce, chances are that you
rely heavily upon their talents and their customer
interaction to build a successful business. You can
use the performance appraisal tool to keep that staff
functioning at its best.
Kathleen McEntee is president of Kathleen
McEntee and Associates, Ltd (KMA).
KMA provides practical advice with the When Smart
Business MattersTM approach to business owners and
managers who are eager to grow and develop their
business. Kathleen offers one hour complimentary
consultation to all La Quinta Chamber members.
Kathleen can be reached at 760-262-4080 or
kmcentee@kmcenteeassoc.com.

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Are
Municipal
Bonds
Right
for You?
Tax season officially ended on
April 15. Yet you can explore taxsmart investment opportunities all
year round. And when youre looking at the fixed-income side of your
portfolio, you may want to consider two possibilities: municipal bonds and Build
America Bonds.
Youve probably heard of municipal bonds, but you may not be familiar with how
they work. You can find two key types of municipal bonds: General obligation bonds
finance the daily operations of a municipality or school district, while revenue bonds
finance hospitals, utilities, airports, affordable housing and other public works. So
when you purchase a muni, you are helping support a community.
Of course, your investment will bring you some tangible benefits, too. First, youll
receive regular interest payments. Furthermore, these payments typically are exempt
from federal income taxes and possibly state and local income taxes, too. If youre
in an upper income bracket, you may find munis to be especially valuable. (Keep in
mind, though, that some private activity bonds, which are typically used to finance
airports, housing or stadiums that can benefit private entities, may be subject to the
alternative minimum tax, or AMT.)
Build America Bonds (BABs) share some similarities with tax-free municipal
bonds, although BABs are taxable investments. BABs provide capital to municipalities so that they can build or improve infrastructure, including schools, roads, public
buildings and so on. The U.S. Treasury pays state or local government issuers a subsidy equal to 35% of the interest they pay investors for buying the bonds.
BABs have proved quite popular among institutional investors, such as pension
funds, that typically dont benefit from tax-free municipal bonds, but are they right for
you?
It all depends on your individual situation. If you owned a BAB, your interest payments would be federally taxable, but you might get some state tax breaks if you live
in the state where the bond is issued.
Many BABs have long-term maturities, which may not be a problem if youre
buying the bond for its steady interest payments and plan to hold it for its entire
life. But if you think you might want to sell your bond before it matures, be aware
that longer-term bonds, by their very nature, are subject to greater interest rate risk
than shorter-term bonds that is, longer-term bond prices will be more affected by
interest rate movements.
Furthermore, youll have to consider credit risk the possibility that the issuer
of your bond will default or be unable to make payments. Remember, the municipality issuing the bond, not the federal government, backs a BAB. Although past performance is not a guarantee of future results, municipal bonds historical default rates
have been low.
Ultimately, youll need to consult with your tax advisor before purchasing either
a municipal bond or a BAB. Like all investments, they can provide you with benefits,
but you need to be absolutely sure of what youre getting.

We feel strongly about the work we do. So do our clients.

Whether you are a corporation, a school, a business, small, large, not-for-profit, a
foundation, I believe that Point7West captures exactly the heart of your organization."
Doe Dee Rover
Xavier College Preparatory High School

Loren Biggs is a Financial Advisor with Edward Jones Investments located in Old Town La Quinta.
He can be reached at 760-564-9777 or by email at Loren.Biggs@EdwardJones.com. CA Insurance License # OC24309. http://www.edwardjones.com

Social Security Benefit Strategies

By Elisa Schwartz, CPA, PFS

Social Security
If youre one of the 3.6 million people born in the United States in 1948, your
eligibility for Social Security benefits begins in 2010. Over the next 20 years 80
million members of the Baby Boom generation will join you. As they near retirement,
people have many decisions to make, which includes determining the best time to
start collecting benefits.
First, the basics
Currently, those people born between 1945 and 1954 can receive full Social Security
retirement benefits at age 66.The full retirement age increases each year by two months for
those born from 1955 to 1959 until it reaches age 67 for those born in 1960 and beyond.
You may start collecting benefits at age 62, though at a reduced rate. The reduced
benefit is now 75 percent of full benefits for those eligible for full retirement at age
66. It will be 70 percent of full benefits when the full retirement age is 67.
Delaying the collection of benefits until age 70 will increase the maximum benefit at
full retirement age by 8 percent per year from age 66 to age 70.
Now, the strategies
No one has ever received guaranteed 8 percent earnings on invested money. If you
use your IRA income or after tax- money to live on rather than applying for Social
Security at age 66, you will receive an increase in your monthly Social Security benefit
of 8 percent per year to age 70. Theres no additional benefit if you wait past 70.
A spouse who had little or no employment may receive half of the others benefits
when the working spouse applies for Social Security. Thus, a married couple in a one
wage-earner family receives 150 percent of the working spouses benefit.

A worker who begins collecting Social Security benefits at age 62 and then accepts
a job offer a year or two later is allowed to pay back all the funds without interest
and withdraw the application for benefits; the worker will be deemed to have never
applied for benefits and can re-apply at a later age to receive a larger benefit. The age
range for this stop and payback is 62 70.
The Baby Boom generation has a 50 percent divorce rate. If you were married for
10 years before divorcing, you are eligible to receive spousal Social Security benefits
beginning at 62 even if your ex-spouse has not requested that benefits begin. If you
re-marry before you are 60, this benefit disappears.
Be aware:
Certain thresholds will cause your Social Security benefit to be taxable for federal
tax purposes. If your adjusted gross income plus interest on tax-exempt bonds plus
50 percent of your Social Security benefit exceeds $25,000 if single or $32,000 if
married and filing jointly, 50 percent of the excess value is taxable up to $34,000 if
single or $44,000 if married and filing jointly. After that 85 percent of the excess value
is taxable. Total taxable Social Security can be 85 percent of the total Social Security
benefit you receive.
Be mindful:
Where you retire affects your benefits. Some states tax Social Security benefits,
although California does not.
Ms. Schwartz is a Certified Public Accountant and Personal Financial Specialist and Principal of
The Practice Certified Public Accountants, Inc., a full service accounting firm in La Quinta. She is
a Registered Investment Advisor with FINRA and can be reached at 760-777-7377 or eschwartz@
thepracticecpa.com.

SHOULD DAMAGES BE IMPOSED FOR DRIVING WHILE

TALKING/TEXTING?
In 1979 the California Supreme Court ruled that a defendants conscious disregard of
the risk of Driving Under the Influence was enough evidence of the malice required
by the law to justify the awarding of punitive damages against the person who
caused the accident. One who voluntarily commenced and continued to consume
alcoholic beverages to the point of intoxication, knowing from the beginning that
he thereafter had to operate a motor vehicle, demonstrated such a conscious and
deliberate disregard for the interests of others that his conduct might be called willful
or wanton so as to justify the imposition of punitive damages.
Numerous studies have suggest that using a cell phone, either hands-free or
otherwise, is even more dangerous and more likely to lead to an accident than a
person operating a motor vehicle above the legal limit of .08 blood alcohol level.
So - maybe the same logic should apply to DWT - Driving While Talking (or Texting)?

Upcoming Tax Law Changes

Some of the tax laws that will be changing as of January 2011 will first be the
increase in the tax rates themselves. The lowest tax rate of 10% will increase to
15% and the highest tax rate of 35% will increase to 39.6%. The maximum capital
gains tax rate will increase from 15% to 20%. The biggest increase will be the

If a person insists on talking on cell phones or texting on a cell phone they should
arguably be forced to pay punitive damages as is the case with someone who causes
injury while driving under the influence. A Virginia Tech study by the Transportation
Institute found truckers who talk on cell phones to be 23 times more likely to have
an accident than someone who is not distracted by texting or talking. A University
of Utah study by a number of psychologists, has gained wide-spread attention said
We found that people are as impaired when they drive and talk on a cell phone as
they are when they drive intoxicated at the legal blood-alcohol limit of .08 percent.
The University of Utah psychologists, like the others who have published similar
studies, state that, If legislators really want to address driver distraction, then they
should consider outlawing cell phone use while driving. The legislators in California
have already passed a weak version of this idea which bans the use of hand-held
devices in California. However, one can stand on any street corner and watch driver
after driver passing the intersection while talking on their hand-held cell phones.
Many are not getting the message, or worse, ignoring it. Something else is necessary if
this practice is going to be, if not curtailed, at least significantly reduced.
If people realized they were putting their own assets at risk every time they
drove and spoke on a cell phone or text on a cell phone, then they might think twice
about doing so. Remember, insurance cannot cover punitive damages, and, punitive
damages are not dischargeable in Bankruptcy. In other words, your own assets would
be at risk if you DWT (or T). It seems logical that sooner or later, some court will let
a jury award punitive damages based on the same logic as that which allows punitive
damages for driving under the influence of alcohol. The issue would then become: Is
it worth the risk?
Dale S. Gribow, LAW OFFICE OF DALE S. GRIBOW, P.C. A FULL Service Firm
44-901 Village Court, Suite D, Palm Desert, CA 92260
PH: 760-341-4411 FAX: 760-340-0623
dale@gribowlaw.com

qualifying dividend tax rate, currently at 15% will change to your ordinary tax rate
or as high as 39.6%. Along with the higher tax rates, the tax laws will revert back
to the limitations of deductions that President Clinton had put into place many
years ago. So in effect you will be paying a higher tax rate and be allowed fewer
deductions.
For more information call Peterson Slater & Osborne (760) 777-9805

The Valleys
best Shoe repair,
Ian Platt has moved his store
True to Time Shoe Repair out of
old town, and into the Albertsons
shopping center on the corner of
Washington St. & Hovley Lane.
Beware of inferior shoe repair
8

Promoting Our Community : Health Beat

In the past decade, prescriptions for Ritalin, a

stimulant medication commonly used for attention
deficit hyperactivity disorder (ADHD), increased fivefold, with 90 percent of all prescriptions worldwide
consumed in the United States. As many parents grow
leery of the traditional medical approach to ADHD,
doctors of chiropractic are offering promising results
with non-drug treatments that focus on postural muscles, nutrition and lifestyle changes that affect brain
activity.
Some children may simply have difficulty learning
certain subjects, but the current systemin a sense
prompts school officials to encourage their parents to
have the children diagnosed with ADHD, says Dr. Scott
Bautch, past president of the American Chiropractic
Association (ACA) Council on Occupational Health.
The higher the number of disabled kids in the school, the
more funding the school can apply for, says Dr. Bautch.
Some teachers might also have difficulty with students
who have a different style of learning, according to Dr.
Bautch. If the child is a visual learnerand the teacher
is notperhaps the child is not being taught in a way he
or she can learn.
Before diagnosing the child with ADHD, Dr. Bautch
recommends doctors talk to the child and the parents:
Is the child too active? Bored? Has dyslexia or a
different learning pattern? It can be a behavior problem,
problems at home, or frustrations with the teachers
style, explains Dr. Bautch. If we went to a conference
where the speakers taught in a way we cant learn, we

would be frustrated and would misbehavewed get up

and leave or chat to the person sitting next to us.
The traditional medical model, however, seems to
follow the cookie-cutter principle. The diagnosis of
ADHD is based on a questionnaire, but this is not enough,
says Dr. Robert Melillo, a chiropractic neurologist. True
ADHD patients have other signs such as: tics, tremors,
balance or postural problems, or unusual sensitivity
to touch, movement, sights, or sounds. Unfortunately,
although medications can keep ADHD under control,
they dont cure it. Eighty percent of patients have
ADHD features in adolescence, and up to 65 percent
maintain them in adulthood.
Doctors of chiropractic and chiropractic neurologists
offer a non-drug and non-invasive treatment alternative for
ADHD patients that targets the underlying problems, not
just symptoms. Motor activityespecially development
of the postural musclesis the baseline function of
brain activity. Anything affecting postural muscles will
influence brain development. Musculoskeletal imbalance
will create imbalance of brain activity, and one part of
the brain will develop faster than the other, and thats
whats happening in ADHD patients, says Dr. Melillo.
If you or your loved one is diagnosed with ADHD or
has the symptoms, ask your doctor of chiropractic if he
or she has experience treating patients with the
condition. Doctors of chiropractic are trained to identify
neurological problems and find individual noninvasive
treatment modalities.
They can also assess your nutritional status and

What happens when you drink a coke?

Within the first 10 minutes youll get 10 teaspoons of 100% sugar.
After 20 minutes, your blood sugar will spike, your insulin will spike and you liver will respond
by turning this sugar into fat, to save for a later time of need.
After 40 minutes, the caffeine will be absorbed and your pupils will dilate along with a rise
in blood pressure. Now your liver will dump more sugar into the body.
This will stimulate, your adrenal glands. This makes you prone to burn out, insomnia

help you find the diet that will help you manage your
condition.
Dr. Hashimoto, DC practices in La Quinta with his wife and
can be reached at 760-777-8377 or found online at www.
DesertPainRelief.com

Natural Ways to Prevent ADHD Many chiropractic

neurologists recommend nutrition and lifestyle changes
that may help correct or prevent biochemical imbalances
that cause ADHD. Parents are encouraged to:
Remove as many food dyes, sugar, preservatives, and
additives from the diet as possible.
Focus on natural, mostly organic foods with as few
pesticides or herbicides as possible.
Determine if there is an allergyusually starting with
dairy and gluten and try elimination diets.
Stop using pesticide sprays in the house.
Avoid taking medications, nicotine, alcohol, and other
drugs in pregnancy that may harm the fetus.
Find ways to relax during pregnancy. Stress on the job
may affect the unborn babys health, as well.
Breastfeed.The first months and years of a childs life
are critical to physical and psychological development.
Breastfeeding mothers diets are important as well.

and early menopause and andropause (male menopause).

After 45 minutes, your dopamine production will increase, which will make you feel good.
This rises to a similar degree as it does from heroine.
If youre drinking diet coke, or soda, you will be consuming artificial sweeteners, which will
actually increase your craving for more food and has also caused cancer in lab rats.
The phosphoric acid will also interfere with your bodys ability to use calcium, which will
make you prone to getting osteoporosis. It does this by neutralizing your stomach acid.
For more information contact Dr. Coleman @ drhashimoto@n2healthnow.com

Promoting Our Community : Health Beat

Dr. Nicole Ortiz

Barbequing is a summertime right of passage. Gathering around the outdoor grill with
an aroma so tantalizing, even your puppys taste buds anticipate the mouth-watering
goodness to come. Ingesting dangerous, cancer-causing chemicals are the farthest
thing from your mind. But before indulging in that thick, juicy burger, consider this:
it is well established that barbequing meat can cause cancer. Resist your temptation
to throw this article into the BBQ pit and learn a few tips to keep enjoying a great
barbeque and a cancer free life simultaneously.
Meats undergo chemical reactions during cooking that produce chemicals referred to as heterocyclic amines (HCAs). Heterocyclic amines are capable of causing
mutations to our genes and are known as carcinogens (cancer causing substances). A
diet high in animal proteins is positively linked with a risk for several cancers including
breast, colorectal, and prostate cancers. This increased risk may have in part due to
the way we cook our meats. The exposure to meat carcinogens, such as HCAs, will
increase your risk of getting cancer.

Tips to prepare your BBQ safely avoiding HCA production:

Marinate Your Meat- but not with bbq sauce.
Research has shown that by marinating meat (teriyaki or a glaze of turmeric and
garlic) before grilling can reduce the HCAs by as much as 60%. Unfortunately, not
all marinades are protective. The standard BBQ sauce, which is primarily sugar and
tomato sauce, actually INCREASES the HCAs in our meat by as much as triple! If
youre a true BBQ sauce lover, slather the burger in that smoky goodness after its
off the grill.
Include Fruits or Spices
Adding fruits to your burgers or marinade serves as an anti-oxidant and decreases
the chemical reactions producing HCAs. Garlic and other spice rubs can also protect
the meat more than if it was grilled just plain. One study showed that a marinade of
two parts garlic, two part onion and one part lemon juice was the most effective for
eliminating cancer causing agents.
Remove the Fat and Skins
Reducing the fat in your steak and removing the skins from poultry will curb the
cholesterol risk to the heart, and also diminish the oils dripping through the grill. Fat
drippings hit the coals causing flames that readily char the meat. The charred skin
produces yet another type of cancer causing substance. Scraping off the black crispy
char will reduce at least one type of carcinogen, but not the other, which forms
deeper inside the meat. To avoid the second carcinogen see the next tip.
Cook at a lower temperature
Lowering cooking temperature produces less HCA and inhibits the abilities of
the chemicals to create mutations within your cells. Baking is better than barbequing
or frying. Barbequing, because it uses the highest heat source for cooking, produces
the most HCAs.
Dont Overcook your meat
The more you cook your meat, the higher the carcinogens present. There is a correlation between eating well-done meat and stomach cancer. It is more healthful to
grill your meat medium-rare or medium, leaving some pink in the center.
For more in-depth and personalized approaches to your nutritional plan visit Live Well Clinic at
78370 Hwy 111 Ste 100 in La Quinta. Call (760) 771-5970 or www.livewellclinic.org

10

Promoting Our Community : Health Beat

Community Services / Environment

Back to School Health Essentials

Legislative Summit
Elected Officials to Discuss
Business Issues

What are the best non-sugary back to school drinks to keep

your kids hydrated?
Water is still the best way to go. Help your child by giving them a cool bottle
to take to school. Check out MySigg.com for environmentally conscious water
bottles. If your children participate in sports, they may need an electrolyte drink
to help replenish what they lost during practice or playing in the heat.
What are the best electrolyte drinks for very active kids?
Gatorade and other purported sports drinks are unhealthy for children. They are
filled with high fructose corn syrup, artificial flavoring, and dyes. Instead, you can
send your kids with a bottle of home made electrolyte drink or choose from these
healthy options:

Smart Water by Glaceau

Whole Foods 365 Electrolyte water

Trader Joes Electrolyte water

Coconut water
Its still burning hot in the desert in August. How can I make a sugar-free
electrolyte drink for my kids for sports practice?
It turns out that two tablespoons of lemon juice contain almost exactly the amount
of potassium in 8 oz of a typical sports drink. So, if you want to make your own
low-carb sports drink, its quite easy. Just mix together:

1 cup (8 oz) filtered water (not carbonated)

2 Tablespoons fresh lemon juice

small pinch of sea salt

Stevia (natural sugar substitute) to taste

WHAT:

Panel Discussion with Elected Officials

Officials to Discuss Business Issues Affecting the Community

and Answer Questions posed by Moderator
WHO:

Federal, State, and County Officials have been

invited

WHEN:


WHERE:

Thursday, September 15, 2010, 11:30am1:30pm

Registration 11:15am
La Quinta Resort and Club
49-499 Eisenhower Drive
La Quinta, California 92253

ADMISSION: $45 per person

$40 per person - La Quinta Chamber Members

All Coachella Valley businesses and individuals

are welcome to attend

What should I pack for a healthy balanced lunch for my kids?

An easy rule of thumb to remember is the 25-25-50 rule. 25% lean protein, 25%
whole grain carbohydrate, and 50% vegetables. For example, a chicken sandwich
with lettuce and whole grain bread with a side of sugar snap peas and hummus dip
is a well balanced meal. Add in a snack of apple slices and almond butter, and your
child is set for the day.

Answers provided by Dr. Sonja Fung of Live Well Clinic at Point Happy Plaza in La Quinta. If
you have a health related question you would like addressed in a future Q & A please email
info@livewellclinic.org.

Note: Only elected officials will participate; aides or representatives are welcome
to observe.

Lunch included
RSVP required

More Information: Contact David Archer, La Quinta Chamber of

Commerce 760.564.3199

SPECTACULAR SUMMER SALE

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Youll also find other top brands on sale for up to 30% off our already discounted
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2 PALM DESERT LOCATIONS

77-622 Country Club Dr.

72-650 Dinah Shore Dr.

(760) 772-9195

(760) 324-5353

(West of Washington St. at the

corner of Park Center Dr.)

Featuring Sea Breeze Sling by Tropitone

(In the Palm Desert

Costco Center)

www.ThePatioPlace.com
11

Community Services / Environment

Top Ten Global Invention To Be Tested

In The Coachella Valley
By Kathy Gottberg

This fall the Coachella Valley will be part of a large-scale global experiment using what
Popular Science Magazine says is one of the Top Ten Inventions for 2010. According
to Popular Science, the Groasis Waterboxx is a box that quenches thirsty plants
without irrigation. Even better, inventor Pieter Hoff believes that the box could
promote reforestation on a large scale to address global problems like hunger, erosion
and climate change caused by global warming. To test the validity of those claims,
students and teachers from Palm Springs Unified School District and other local
volunteers will plant native desert trees in both our high and low desert communities
this October.
Hoff, a native of Holland, invented the Groasis Waterboxx after retiring from
the lily and tulip export business in 2003. Rather than using ground water and
traditional irrigation techniques, Hoff believes that natural atmospheric condensation
and rainwater systems are the key to plant germination, vitality and growth. His
invention mimics that natural system and he conducted an initial three-year test in
the Sahara desert in Morocco to prove it. Almost 90% of the trees planted in that
test thrived and survived, in contrast to only about 10% of those planted without the
box.

What does the box look like? The box itself is round and about the size of a
small car tire. It is made from either regular plastic with a life-use of approximately 10
years and can be reused every growing season during that period for a long shelf life.
Additionally, a new biodegradable box has been designed that can be used one time
onlybut the box then degrades as nutrient for the soil.
How does it work? The Groasis Waterboxx imitates nature in a number of ways.
It is primarily a water incubator that both captures and produces water from the
air through condensation and rain. Even in areas with extremely low and sporadic
rainfall, by design the Waterboxx eliminates evaporation and distributes a minuscule
(but effective) amount of moisture to the plant inside for up to a year. Not only
does it prevent evaporation, it simultaneously keeps relative humidity and ground
temperature at an even level during the day or night which further benefits the plant
or seeds. Finally, it protects the plant from wind, blinding sun, weeds, and common
rodents; while at the same time encourages strong capillary growth of the root
system.
How much does it cost? Currently the biodegradable boxes cost approximately
$26 each. Unfortunately, they are not yet available on an individual basis but it is
hoped that the Palm Springs Unified School District will be able to sell the boxes
individually as part of their participation in the project. Those funds from the sale of
those boxes will then be used to further the experiment.
Hoffs ultimate goal is to reforest the planet and feed the world by planting five
billion acres of desert, eroded by mankind, in the next 40 years.
So where does the Coachella Valley come in? Hoff recognizes that in order for
Groasis Waterboxx vision to be achieved he must further test them in the most
parched landscapes around the world. Here in our region several projects near
the Salton Sea, Whitewater and Joshua Tree National Park are planned to start in
October.
For more information contact Kathy Gottberg of CoachellaValleyGreen.com or email kathy@
gottgreen.com

La Quinta Welcomes Captain Raymond Gregory

Captain Raymond Gregory of the Riverside County Sheriffs Department has
been selected as commander of the Sheriffs Station in Indio. This move means
Raymond is the new Police Chief for La Quinta, Coachella, and several surrounding
communities. Raymond, a 20-year department veteran, previously served as
commander of the Indio and Blythe Jails. Before that, he served several years as La
Quinta Polices Assistant Chief.
12

Preparedness Prevents Panic

Shortly before 5:00 p.m. on Wednesday, July 7, 2010, we were reminded
that we, indeed, live in earthquake country.The magnitude 5.4 temblor
struck only 18 miles from the City of La Quinta.

The good news: there were no reports of damages or injury in La
Quinta as a result of the quake. The bad news: enduring moderate
earthquakes with good results tends to make us complacent. Now
is a good time to consider your reaction to the recent earthquake.
Remember, the rule is Drop, Cover, and Hold on. Drop to the
floor, get under a desk or table, and hold on to it. If a severe earthquake
causes your protection to move, you want to move with it.
Resist the urge to exit the building during an earthquake. It may be
disconcerting to see the walls shaking and moving, but they are tied
together and the intersecting wall lines strengthen the overall structure. On the other hand, if exterior building finishes, trees, signs,
or power lines fall on you, there is significant risk of injury. Roof tiles and stucco pieces are heavy, and falling from the height of the
building, any of these items can do bodily harm.
Whether you spend most of your time at home, work, or school, take a moment to look around and consider under which piece of
furniture you could take refuge when the shaking starts.
For more information, including what to do if you are outside, driving, or in a stadium or theater during an earthquake, visit the
Earthquake Country Alliance website at http://www.earthquakecountry.info/.

A Message from the City Manager

Although its one of the hottest months of the year, you can take comfort
in knowing that cooler months are ahead. In the meantime, splash around
at Fritz Burns Pool or the water feature at La Quinta Park. Or shop at
your favorite store, dine at your favorite restaurant, or go out for an
ice cream. All very cool things to do without having to leave La Quinta!
Whatever it is you decide to do, just remember to stay cool and safe
this summer.
Additional items of interest are highlighted below. If you have any
questions, please call the City Managers Office at (760) 777-7030.

New Police Chief

Congratulations and welcome back to Captain Raymond Gregory who

returns to the City of La Quinta as its new Chief of Police! Captain
Gregory left the City of La Quinta in October 2009 to take command of
the Riverside County Sheriffs Department Indio and Blythe jails. Captain
Gregory replaces Police Chief Rodney Vigue who was promoted to chief
deputy of the Riverside County Sheriffs Department overseeing east
field operations.

Moonlight Movies

Get ready for more movie fun with Harry Potter and the Half Blood
Prince on August 6, and School of Rock on September 3. Movies start
at sunset on the event lawn at Old Town La Quinta.

Welcome to La Quinta!

Certificates of Occupancy were recently issued to Biggies Burgers &

More located at the Dunes Business Park, Beauty @ the Bar at the
Point Happy Shopping Center, and Star Orthopedics at the La Quinta
Professional Plaza.
13

its your library

Here is what is happening at your La Quinta
Public Library during August.
Come check us out!

Activities for Adults

Monday,
August
16
Whodunnit? A mystery book
discussion groupthemes for
August will be Make a Splash @
the Library and What Makes a
Bigger Splash than a Hurricane?
Three books will be discussed:
Storm Tracks by Margaret Maron;
The Tin Roof Blowdown by James
Lee Burke; and Dark Light by Randy
Wayne White. Books are available
at the Reference Desk.

Programs for Children

Saturday morning: Baby Play and Sign 10:30 a.m.in the Storyroom.
Join Lorraine Hazel, MA CCC SLP, for a program that allows parents and their
babies a chance to play and communicate using easy to learn signs. (There will
not be a program on August 14.)
Preschool Storytimes for children will be on break until September
14, 2010.

Summer Reading in the Library

Reading RewardsThe Librarys reading incentive program continues

through August 21. That is the last day to turn in points and claim prizes.
Children can read at home, or in the Library a cool place to visit when its
hot outside!

COMMUNITY SERVICES SPECIAL

EVENTS & EXCURSIONS
Moonlight Movies:
FREE Family Events!
Friday, August 6 at 8:00 p.m.
Bring your blankets, low-back sand chairs, and the
whole family for fun and movies under the stars.
Movies will be shown on the event lawn at Old Town
La Quinta.

Summer Golf Tour

Underway Through August 28

Enrollment Fee: $59.00
Play the finest courses in the Valley! Players pick their
courses and can play either single or team divisions.
Plaques awarded to top finalists in both divisions
during an End of Tour Banquet on August 28. Guests
are welcome to participate for $15 per week (weekly course green fees are extra*).

JULY COURSES

Date
Aug 7

Aug 14
Aug 21
Aug 28

Golf Course
Desert Willow
Marriott Shadow Ridge
Eagle Falls Golf Course
Classic Club Golf Course

Pageant of the Masters - $54.00

Saturday, August 14

Start Time
7:30 a.m. Shotgun
7:48 a.m. Tee Time
6:30 a.m. Shotgun
7:30 a.m. Shotgun

Green Fees*
$40.00
$50.00
$50.00
$55.00

Register by August 6, 2010

Eat, Drink and Be Merry! Savor the
timeless masterpieces that have captured
and enhanced the exhilaration of good
times and, even more remarkably, buoyed
spirits when times were hard. The 2010
Pageant promises a memorable feast for
the senses.

Public Computers

The Library has computers available for public use. Anyone with a Riverside
County Library card can use the computers once a day for one hour. Internet
Only Library cards are available at no charge for those without cards. Black
and white prints cost 10 cents a page.
For more information, call the Library at (760) 564-4767 or go to www.rivlib.com.

City of La Quinta Notice of

Election
The City of La Quinta will hold a General Municipal Election on Tuesday,
November 2, 2010 for the following offices: One (1) Mayor seat to serve a full
term of two (2) years; and two (2) Council Member seats each to serve a full
term of four (4) years.

Qualifications for a candidate are as follows: Citizen of the United States,

a registered voter, and a resident of the City of La Quinta. The nomination
period for obtaining or filing for an office for this election is between July 12
and August 6, 2010.
Qualified persons desiring to file for any of the offices for this election are requested
to make an appointment with the City Clerk to obtain official nomination documents
at (760) 777-7103 or cityclerk@la-quinta.org during regular business hours.
14

Lap Swim & Open Swim @ Fritz Burns Pool

Free Swim Night AUGUST 6 6:00p.m.7:00p.m.
Families Swim for FREE!

Adult Lap Swim

Offered Monday through Friday, 4:30 p.m.6:30 p.m. for $3.00 per person.

Open/Recreational Swim

Offered Monday through Friday, 2:00 p.m.4:30 p.m. and Saturday from 10:00 a.m.1:00
p.m. ($2.00 for 12 & under; $3.00 for 13 & up).
For more information, visit www.la-quinta.org/communityservices.

Explore Your Museum

senior center happenings

Tuesdays and Wednesdays throughout summer. Tennis and Wii Bowling
Fun (reservation required). FREE

The La Quinta Museum has much to explore, with new exhibits and fun events for
the entire family to enjoy.

EXHIBITS

Tuesday, August 3 and 24, 10:00 a.m. 12:00 p.m. One-on-one help with a
health insurance advocate to understanding bills and assist with challenging, and
filing appeals (appointment required). FREE

PT Barnum and the Circus

PT Barnums 200th birthday is celebrated with

a special exhibit on his career and the circus.
It includes a 10-foot circus tent reconstruction
for visitors to walk through and view circus
memorabilia. Some of the other items on display
include a 1960s acrobats costume and a vintage
Barnum & Bailey poster autographed by famous
clown, Lou Jacobs. The exhibit will run through
December 31st.

Tuesday, August 3, 16, and August 24, 10:00 a.m. 12:00 p.m. Income
based Weatherization Program/LIHEAP assistance for energy efficiency and
reduced energy costs for mobile homes, homes and apartments. Bring copy of
documents needed to qualify. FREE
Thursdays, August 5 through August 19, 10:00 a.m. 12:00 p.m. HICAP
Workshops: Medicare 101 and Original Medicare - Medi-gaps (supplemental),
Medicare Advantage Plans (HMO, PPO, PFFS), Medicare Part D. FREE

Hollywood and the Desert Club

Wednesday, August 11, 10:00 a.m. 2:00 p.m. Watt-Wise Wednesday

Trade up to 5 incandescent light bulbs for 5 energy efficient bulbs. Required:Valid
California ID card or drivers license AND residential IID bill. Limited supply (no
appointment required).

The exhibit focuses on one of La Quintas

most famous landmarks from its opening in the
1930s to its eventual destruction in the 1980s.
Desert Club architect S. Charles Lees rarely
seen architectural renderings of the club will be
displayed. Other items include Desert Club plates
and correspondence; a menu autographed by
Hollywood stars Kirk Douglas, Robert Mitchum,
and Gary Cooper; Lana Turners demitasse set;
other movie memorabilia; and home movies of
the stars. The exhibit runs through December
31st.

Tuesday, August 17, 1:00 3:00 p.m. Arts and Crafts Class. FREE
Wednesday, August 18, 10:00 a.m. 1:00 p.m. One-on-one Legal Help
with Elder Law and Estate Planning by Attorney David Grossman. Appointment
required. FREE
Friday, August 20, 9:00 11:00 a.m. Balance Joint and Grip (one on one) by
Eisenhower Center, Healthy Living professional
at the Senior Center (appointment required).
FREE

EVENTS

Thursday, August 26, 1:00 2:00 p.m. Story Time at the Museum
Geriatric Care Advisor will help navigate the A fun program geared for preschool aged museum visitors! Come hear a story
health care system, ethical issues, and advanced with a related craft to follow.
directives (appointment required). FREE
Date: August 4 Time:10:00 a.m.
Ages: 3-5

Traffic Signals in La Quinta

The greatest public benefit for each dollar spent on traffic operations comes from the synchronization of traffic signals to provide smooth movement on major streets.
When signals are synchronized, the side street traffic may have a longer wait but upon entering the major street, it also benefits from smooth traffic. Pedestrians
crossing the street or emergency vehicles may disrupt the coordination throughout the day.
During times of heaviest traffic, most of the green time is given to the major streets. During off-peak hours the signals run free and green time varies based on traffic
at each signal. If a detector is malfunctioning, the signal will stay green when no vehicle or pedestrian is present.
The City has established synchronized traffic signals along Highway 111- Mountain Cove to Jefferson,Washington Street - Avenue 52 to Fred Waring Drive on Jefferson
Street - Vista Grande to Pomelo Drive. The signals are synchronized when at least 500 vehicles an hour are traveling along the corridor during the times periods shown
below: STREET
DAYS OF WEEK
START
END
Hwy 111
Hwy 111
Hwy 111
Jefferson
Jefferson
Jefferson
Washington
Washington
Washington

Monday to Friday
Saturday
Sunday
Monday to Friday
Saturday
Sunday
Monday to Friday
Saturday
Sunday

6:30 AM
8:00 AM
9:00 AM
6:45 AM
9:30 AM
10:00 AM
6:00 AM
8:30 AM
9:00 AM

9:30 PM
9:00 PM
8:30 PM
7:30 PM
7:00 PM
6:00 PM
9:00 PM
8:30 PM
8:00 PM

Future plans include synchronization on Eisenhower Drive, Adams Street, Dune

Palms Road, Fred Waring Drive, and Miles Avenue.
If you have questions or encounter problems, call the Public Works Department at
(760) 777-7075.
15

La Quinta Police Department

Texting and Driving

Text messaging is increasingly becoming the way we communicate. Unfortunately,

some people may be texting from behind the wheel of
a moving vehicle.
A recent study reports those who
text while driving are 23 times more
likely to be involved in some type of
safety critical event as compared
to drivers who do not text while
driving.
Here are a few simple guidelines to
make our freeways and roadways
safer.
BE SMART. Never text while driving. No text message is worth being
distracted and getting into a collision.
BE CARING. Dont send a text to anyone when you know they are driving, or
to anyone you know is likely behind the wheel.
BE IN CONTROL. Remember its your phone. You decide if and when to
send and read texts, so take control. Consider turning your phone off, setting it
to silent or place it in the glove box before hitting the road.
BE AN EXAMPLE. Dont convey the wrong message by texting while you
drive. Your family and your friends will follow your example.
Above all else, the message is simple, yet vital: When it comes to texting and
driving, it can wait.
If you have further questions regarding texting and driving, call Officer Fowler at (760)
777-7376.

watt-wise wednesday
Imperial Irrigation District is sponsoring a
FREE CFL Bulb Exchange for residential
customers on Wednesday, August 11
from 10:00 a.m.2:00 p.m. at the Senior
Center. Bring in five incandescent bulbs
and receive five compact light bulbs (CFL).
CFL light bulbs produce the same amount
of light, use 75% less electricity and last
longer than standard incandescent bulbs.
Replacing five 100-watt incandescent
bulbs with five 25-watt CFL bulbs can
potentially save $90 a year on energy
costs.
Customers will also receive additional
information about energy conservation, IIDs energy efficiency
programs, and convenient bill paying options. The exchange is limited to IID residential
customers. Participants must provide a valid California identification card or drivers
license AND a copy of their IID electric bill at the exchange. Theres a limit of five
bulbs per account, while supplies last.
16

News from Public Works

Ten high school students (nine
from La Quinta High and one from
Shadow Hills High) participated
in the 2010 Public Works
Department
Student
Summer
Volunteer Program. The program
started June 15 and concluded
with a graduation ceremony on
July 22, 2010. Students spent time
in the field learning about public
works construction projects, street maintenance, and graffiti abatement as well
as time in the office learning about private development, plan checking, land
actions, electronic archiving, and public counter assistance. Students interested
in participating in future student volunteer programs should contact their high
school counselor.
The Public Works Department hosted its Annual Developer Meeting on June
24, 2010 to review and discuss updates and revisions made to the Development
Engineering Handbook (DEH).The meeting was well attended with representatives
from private engineering and development firms as well as representatives from
the Coachella Valley Water District. As part of the Citys green efforts, this
years attendees were provided an electronic version of the DEH Fourth Edition,
which is also available on the Citys website at www.la-quinta.org.

silverrock news
Book Tee Times Online

La Quinta residents can book tee times online for free by visiting the www.SilverRock.org website. Select the Book a Tee Time tab, La Quinta Resident Option
and book up to three days in advance. Contact the Golf Shop at (760) 777-8884
if you have any questions.

Junior Golf Camp

The SilverRock Golf Academys Junior Camp for ages 5 to 17 continues every
Tuesday and Thursday from 8:3010:30 a.m. through August 12, 2010. Classes
must have a minimum of five and a maximum of 20 per day. All sign-ups are
handled by the Golf Shop by calling (760) 777-8884, Ext. 3. The cost is $10 per
junior, per day.

Aerification

The last and final aerification for the

summer is scheduled for August 9 and
10. During this time, the golf course
will remain open, but will be limited
to nine holes only. Aerification is a
process that helps the turf grass stay
healthy.

La Quinta Residents

The current rate for La Quinta

Resident Card holders is $30. A Special Resident Guest Rate of $30 is currently
being offered to accompanied guests of La Quinta Resident Card holders. Up to
three (3) guests can play with each La Quinta Resident Card holder (restrictions
apply).
For more information on La Quinta Resident Cards, contact the Community Services
Department at (760) 777-7090.

Recreation

Staycation...Last Chance Vacation

by Renee Woodward

Summer is almost behind us, but the heat will linger well into when school begins. No
wonder some of us feel like we did not get enough vacation time. With the way the
economy is, there are lot of us who did not get the big vacation. Instead there are
some of us who took long weekends, but by the time you packed up the car, and drove 2
hours, you had little time to really relax and enjoy it. Who wants to lose a day of vacation
traveling on freeways to beat the dreaded got-to-get-home-before-everyone-else traffic.
So while there are a few weeks left, why not try a Staycation! Now is the time to take
advantage of great, almost incredible rates at your local Resort. The best part is you will
probably only travel 20 minutes to your vacation.
That is exactly what I did this summer. Believe it or not, once inside my little haven, I
felt transplanted, never mind that my house was only 15 min away. Why? Well the reasons
are plentiful. As I mentioned before, the cost and travel time is at a fraction of what you
would normally spend. Another plus - oops forget something important, no worries, you
can easily run home to retrieve it, how great is that.
My staycation was at a lovely resort right here in La Quinta...once I drove down the
long driveway, checked in and settled into my casita, I already felt thousands of miles away.
The air almost felt different, and I was relaxed knowing that I had a full 2 days of fun and
adventure. I didnt even think about the packing, or the long drive home.With being only
15 minutes away, there was no reason to try to jam all that I wanted to do in half the time.
My choices were endless. What to do first - spa, pool, biking, shopping, or just floating in
the pool while sipping on a frosty Pina Colada? The Pina Colada won hands down for my
first adventure. I enjoyed the spa next, shopping and of course lovely dining later, and that
was only day one. Wow Im really liking these staycations.
While shopping, I was asked where I traveled from, I laughed and said I was a local.
The sales lady laughed and said Wow, never heard that one before. So I explained all
the reasons why as a local, loving La Quinta, I didnt want to leave, plus now I had more
spending money. Who can argue with that.
Did I feel a little silly or indulgent? No way. My budget was not blown, so no vacation
over-spending remorse.
Now Im happily planning my August staycation. So while there is time left, before
school begins, and the great specials end, book your staycation now. I bet youll be as
hooked as I am.

All Natural Gelato, Ice Cream & Sorbetto

Delicious, intense and tantalizing flavors made
fresh with true uncompromised raw ingredients.
No artificial additives or unhealthy fat.
You will simply love our gelato!
Try our sugar-free, all natural, locally made
Clemmys ice cream or our Cool Options
smoothie, made to order.
We also do private functions or parties!

11am 9pm Sun-Thurs 11am 10pm Fri & Sat

Old Town La Quinta, across from Old Town Cellar & Stuft Pizza
760.771.9132

Early Bird

Stufts Happiest Hours

3-5pm 7 days a week in the restaurant, patio and bar area.
(Our Original Happy Hour is unchanged and still 3-6 Daily)

Balance & Rhythm

The 5 basic fundamentals of golf; grip, stance, posture, alignment and ball position
are very important in developing a good basis for the golf swing. However, balance &
rhythm is just as important and will make or break your golf swing.
Balance and rhythm are closely related; golfers with poor rhythm will probably
have poor balance. Not all golfers should have the same rhythm; in fact your rhythm
or tempo will depend upon your type of personality. If you are a relaxed person or a
person that typically walks slower then your golf swing rhythm/tempo may be slow
(i.e. Fred Couples). Conversely, if your personality is more upbeat and you walk at
a brisker pace then your golf swing tempo may be faster (i.e. Nick Price). Whatever,
your golf swing tempo its imperative that you consistently swing that way each time.
Finally, an important aspect of the golf swing that is often overlooked is a balanced
finish. You should always hold your finish as if posing for a picture. The finish can tell
you so much of what happened in the golf swing.
Find a rhythm and tempo that works with you and you will find a swing that is in
balance.
For help with this or any other golf swing concerns, contact us at 760-777-8884.
Editors note
In the July issue on page 28, Rudy Acosta was mislabeld as Randy Acosta, and the Desert Recreation District
as the Desert Recreation Center. We regret the error.

Well drinks, house wines & draft beer

1/2 off
House bottle of wine
$10

10 Dinner Specials starting at $11.24

26 Small Plates starting at $3.75
10 Entree Salads Starting at $6.49
15 Pasta Dishes starting at $6.74

12 Sandwiches starting at $6.74

Located in Old Town La Quinta
78015 Main Street,# l00

All food prices reflect a 25% discount with the exception

of our Hearth Baked Pizzas which reflects a $2.50 discount.
Not to be combined with any other offers.

760.777.9989

www.stuftpizza.com/laquinta
17

Expires 8/31/10

Pre Order 24 hrs. Please

14 Gourmet Pizza

N
W

E
S

18

After 3pm

Expires: 8/31/10

Restaurants / Cuisine

by Andie Hubka
Market research studies have shown that in our current economy, many people are
reluctant to spend more than $15 on a bottle of wine. Almost two thirds of the wine
purchased domestically retails in value between $12 and $18 which says a lot about
our drinking preferences being directly related to our wallets. Theres no shame in
looking for the best inexpensive wine you can find. As a matter of fact, I have a lot
more respect for people who actively look for great, unpretentious value wines as
opposed to those who buy expensive wines just to keep up with the Joneses! In my
book, its a lot more exciting to find the best $12 bottle of wine I can than to assume
that the more expensive a wine is, the better it must be. The thing is, price doesnt
always indicate quality when it comes to wine. Many times the exact opposite is
true. With that being said, how do we, as the consumer, find the best wines on the
market if we cant use price as a guideline to indicate quality?
The first step is to educate yourself. This involves reading wine publications and
reviews, comparison shopping, using the internet as a great resource, and talking with
other wine lovers for great recommendations. I, for example, once asked all of my
friends and relatives to tell me their favorite bottle of wine under $20. I was able to
compile a great list of wines to try many of which proved to be excellent bottles I
still regularly purchase.
My next tip is to skip the grocery store and opt for smaller, boutique bottle shops
when experimenting with new and particularly inexpensive wines. A grocery store
clerk is not going to be able to recommend a great bottle of wine for you, at any
price. At a wine specific store, you can let the person helping you know your perbottle budget and preferred varietal or region and be guaranteed to get a fantastic
bottle of wine for the price. Theyve likely tasted every wine in the place and are well
equipped to make a stellar recommendation.
And to truly appreciate a great bottle of wine at a low price, youll need to
be open to wines from places far flung. Argentina is one of my favorite countries
producing amazing inexpensive wines. A great big Argentinean Malbec can be had for
around $15 a bottle. If you love crispy dry whites, try a South African Chenin Blanc,
which at around $13 a bottle is quite a steal. Chile is producing superb Cabernet
Sauvignon made by some of the worlds greatest winemakers at a fraction of the cost
of their California counterparts. One of the best values, by far, is Spains answer
to Champagne sparkling Cava. A great bottle of Cava rivals some of the best
Champagnes Ive had and retail for under $20 a bottle.
Like anything else, we should all be drinking the best wine we can afford whether
our price tag is $15 or $50. Keep in mind that wine is expensive to produce, and
when you start dipping much below the $10 mark, you get what you pay for in terms
of quality. While that $2 bottle of wine might sound like a fantastic deal, youll get a
much better bottle spending a few dollars more and doing a little research first. And
at the end of the day, well all have a few more dollars to spend on the other great
things in life!

Live Entertainment
All Summer!
7:00 - 9:30 pm

New Happy Hour Menu

Monday thru Saturday 3pm Close

Over 30 Food & Wine Items all $6 each

Artist Receptions

5:00-7:00pm

Closed for Vacation Aug 8-19

First Tuesday of June, July,

August, September
complimentary appetizers
and wine tasting available

Wine Store Open Daily 10am.

Wine Bar Open Daily 3pm.
Closed Sunday

Cooking with Class, 47875 Caleo Bay, #A107, La Quinta, 760-777-1161

www.cookingwithclasslaquinta.com

La Quinta - Vacations.com
Come stay with us, and receive
a FREE Robe.

619-670-6634

www.LaQuinta-Vacations.com, located in the Village of La Quinta

19

Restaurants / Cuisine

Recipe of the Month

Melon and Tomato Gazpacho

El Ranchito

Restauran

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n
o
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Bu
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and get th

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ith any oth /30/2010
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a
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No
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Expires o
Coupons.

3 ea cucumbers
peeled, seeded, diced
1-2 red bell peppers
seeded, diced
1-2 yellow bell peppers
seeded, diced
1 ea red onion
diced
4-5 tomatoes
diced
watermelon
diced
canteloupe
diced
honeydew
diced
1 jalapeno
3-4 pounds of tomatoes
rough chop
1-2 cups tomato juice

Puree the tomato juice and rough chopped tomatoes with one third of the bell
peppers, 1/3 of the cucumbers, 1/3 red onion, and 1/3 of the melons. Mix with
remaining diced vegetables. Season the soup with sherry vinegar, Tabasco, salt and
black pepper and sherry wine to taste.
78-065 Main St., 2nd floor, Old Town La Quinta. 760.564.5556

OPENthroughthemonthofAUGUST!

AUGUSTHOURS
OpenWednesdaytoSaturday
5:00pmtoClose
ClosedSundayTuesday
Wesaidweweregoingtocloseforthemonth
ofAugust,butthankstoyouroverwhelming
of August but thanks to your overwhelming
supportthissummer,Solanos willremainopen
throughtheseason.Wehopetoseeyousoon!

Thissummer,enjoyourfamous

SITSOONERSPECIAL
ANY TIME ANY DAY!
ANYTIME,ANYDAY!

ONEBLOCKSOUTH
OFTHECRABPOT
&DESERTSAGE
RESTAURANTS!

3Coursesfor$20

Includesyourchoiceofsouporsalad,
entreanddessert.Entrechoices
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20

CH_4C Ad_5x11:Half 7/13/10 3:11 PM Page 1

City / Government

Stop Hidden Taxes Initiative

to Go on November Ballot
The California Chamber of Commerce-supported measure to stop hidden taxes will
appear on the November ballot as Proposition 26, the Secretary of State recently
announced. The campaign co-chaired by the CalChamber and California Taxpayers
Association submitted more than 1.1 million voter signatures to qualify the measure
for the ballot.
The initiative seeks to stop legislators and local officials from imposing hidden
taxes mislabeled as fees on California taxpayers.
The state Constitution requires two-thirds approval of the Legislature for new or
increased taxes. Local tax increases also are subject to voter approval.
Lawmakers have attempted to circumvent the law by designating tax hikes as
fees, then adopting them with just a majority vote.
If approved by voters, Proposition 26, the Stop Hidden Taxes Initiative, will require
the Legislature and local officials to abide by Californias Constitution, so new state
taxes become law only with a two-thirds vote, and local taxes are increased only
after voter approval.

Reducing Tax Burden

The way out of this recession is by creating jobs, growing the economy, and
reducing the tax burden on hard-working California families and the businesses that
create those jobs, said CalChamber President and CEO Allan Zaremberg, co-chair
of the Stop Hidden Taxes campaign committee.
Hidden taxes and higher fees work against job creation and make it even harder
to recruit the businesses and jobs that are needed to re-energize our economy and
provide the taxes to fund critical state services, Zaremberg said.
If we are going to attract jobs to California, businesses need the certainty of
a stable tax structure, not the constant exposure to unending revenue gimmicks.
Voters have said enough is enough to higher taxes and fees and passage of this
measure will help end the politicians deceptive practice of labeling taxes as fees so
they can be passed with a simple majority vote, continued Zaremberg.

Constitutional Amendment

Proposition 26 is a constitutional amendment that simply and more clearly defines

fees and taxes to close loopholes used by the Legislature to avoid the two-thirds
vote requirement.
The initiative also applies to local governments; includes a provision to sunset any
fee/tax increases not meeting the requirements of this measure enacted between the
beginning of this year and the effective date of the measure if it is passed by voters;
and prohibits the Legislature from using a simple majority vote to raise taxes on
one group while reducing those on another group (the so-called revenue neutral
maneuver).
In the past decade, legislators have proposed billions of dollars in hidden taxes that
affect everyday items like cars, food, cell phones, insurance, fuel and energy.
The initiative permits valid feesthose that legitimately cover the cost of or
benefit from the service being provided, such as fishing or hunting licensesto be
passed with a majority vote of the Legislature or approved by local officials.
Article coutesy of CalChamber, for more information contact www.calchamber.com
More information on the initiative is available at www.nomorehiddentaxes.com.
The campaign also will be opposing Proposition 25, the majority vote budget measure.

2010 Lawn Mower Exchange Program

Coachella Valley Residents will be able to register to turn in their old, working, gas
lawn mower and purchase a cordless, rechargeable, electric lawn mower at a greatly
reduced price. Four models will be available for you to choose from when you register
at www.aqmd.gov.

Enjoy all your Cliffhouse dining room

favorites at new lower prices
Add soup or salad to any
entree for just $4.00
Wine Nights are Sunday - Thursday
Enjoy half price bottles, some restrictions apply

HAPPY HOUR EVERY NIGHT

ALL NIGHT SUNDAY & WEDNESDAY
$3 Draft Beer $5 Well Drinks
$5 PF Chardonnay & Merlot $5 Dukes Mai Tai
40-50% off all Cactus Grill Entrees
C OU P ON

Receive a

FREE APPETIZER OR DESSERT

of your choice with a $25 purchase.
Dine in only. May not be combined with any other offers or promotions.

78-250 Highway 111, La Quinta, CA (760) 360-5991 www.hulapie.com

21

: CEO Corner
Chamber Utilization 101!

Good day all! The proverbial dog days of summer are upon us
and for many, there is a chance to reflect on the previous season and
begin strategizing on the months ahead. I am writing as a follow up
to several conversations I have had with local business owners and
community leaders on how the Chamber can benefit businesses and
the community.
While recent surveys suggest that the Chamber is still a very popular
catalyst for networking and developing business leads, the legislative
aspect is becoming equally important to businesses. I have written in the past about
the Chambers involvement in the Selection Process for the vacant Riverside County
Supervisor position earlier in the year and the Chambers recent support for several
key initiatives that support local businesses and the community.
To that end, did you know the Chamber can assist and act as a conduit when
working with the City and we can be a strategic first stop when initiating business
in La Quinta? The Chamber has been very involved in supporting businesses from
permitting to writing letters of support for our members.
Regarding some upcoming events - the Spending Time ON Your Business series
kicks off August 5, 2010 leading with ACCOUNTING and is designed by Entrepreneurs for Entrepreneurs giving you insight into key success areas in your business.
Free for Chamber members and $25 for non-members these discussions are great
for everyone.
In September there will be the second installment of the Spending Time ON
Your Business series - ECONOMY on September 2, 2010 and the Legislative Summit will be on September 15, 2010 at the La Quinta Resort. Check out all the GEM
ads or visit us on line at lqchamber.com.
David Archer, CEO

Chairmans Report

As the new chairman for the La Quinta Chamber of Commerce, I

am humbled by the many chairmen before me over the past 60 years
of this organization. Thats right; this Chamber of Commerce has
assisted business here in this area for 60 years. Our Chamber will
continue to be a great asset to the many successful businesss as well
as the many struggling through these trying times.
Along with the numerous events we will have this year, including the
Car Show, the Taste of La Quinta and the Mayors Cup Golf Challenge;
we have added a few new items. With the elections coming up this fall we have
added a Legislative Summit to get an update on actions in Washington, Sacramento,
as well as Riverside County. Also with the local elections of our La Quinta City
Officials, we will have a Candidates Forum to allow you to listen to those running for
the local offices and ask them your questions. We have also added a new item for
our business Members titled Spending Time ON Your Business. This event will invite
local businesses to listen to professionals in areas such as Accounting, Marketing,
Insurance, Legal and the local Economy. It will give time to business owners allowing
them to work on the business versus the day-to-day challenges of working in our
businesses.
Our Chamber appreciates the opportunity to work for our Members and support
this great community. We will continue the long history of this Chamber and our
goal that everything we do is a benefit to our Members as well as our Community.
Lee Osborne, Chairman
79-440 Corporate Center Drive, Ste. 100
La Quinta, CA 92253
(760) 777-9805 phone (760) 777-9482 fax
losborne@psocpa.com - www.psocpa.com

22

Making Business Connection: Members Spotlight

We at JB Sports are excited to have opened here in beautiful
La Quinta. We are at 78-115 Calle Estado, suite #102, just
around the corner from Old Towns Main Street.
The desert has been our home for over 20 years, Barbara
and I have raised our two sons here, and we are very involved
in the community as well as with our local schools.
At JB Sports you will find everything for the Sports
Collector in your family. We carry a large assortment
of Sports cards ( Baseball, Football, Basketball, Hockey, and racing). We also carry
gaming cards (Magic, Yugioh, and Pokemon), along with non-sports cards. You can
come in and purchase autographed baseballs, jerseys, bats, along with artwork of
your favorite athlete for your walls. If you are looking for a great gift you can come
in and purchase car flags, jewelry boxes, glassware, just to name a few items. At JB
Sports we are here to help you anyway we can, wethers its to find that old Mickey
Mantle card our mother threw out, or an autograph of Kobe Bryant.
If you are only looking for supplies or want to reorganize your existing collection,
or need a display case, we carry a large variety of both.
We have been in the sports collectible business for over 25 years and have an
existing store in Cathedral City. JB Sports along with JB Varsity jackets has been
providing custom varsity jackets throughout the valley for over ten years.
Visit us at our new store in beautiful La Quinta. We are here to help you and we
look forward to meeting each and everyone of you. You, our customers, are the most
important part of our business.
Contact Jeff at 760-771-2600 or 760-641-5054. Summer hours are Tuesday
through Friday noon to 6 pm and Saturday 11:00 am to 5:00 pm.

________________________!

oved with Changes

Date!

_____________________________
Final Approval

Date

s, designs and arrangements indicated or represented by this drawing are owned and property of Rione Neon Sign Company Inc. They were created, evolved,
nly for use on and in connection with this specic project. None of such ideas, designs or arrangements shall be used by or disclosed to any person, rm or
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Bobs Soccer Shop

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At Bobs Soccer Shop, we are a family owned business that has

been serving our community for over 6 years. We are proud to
announce we will be opening our second location in La Quinta.
Currently, we have been supplying local schools with sport uniforms, balls, bags, ect. We can provide you with equipment for
many sports such as Soccer, Football, Baseball, Softball, Volleyball
and Basketball. We are also able to create custom posters, banners, magnets, business cards, and full color stickers. In addition, we have the capability to embroider
and customize your jerseys. Our goal at Bobs Soccer Shop is to present you with
the best customer service imaginable. We look forward to working with you in the
near future.
73-360 Highway 111 Suite 4, Palm Desert, Ca 92260. (760)776-8717
47-120 Dune Palms B2, La Quinta, Ca 92253 (760) 771-5400

LASR-INK

Jack Lacy and his daughter, Denise Gardner, know that smart
people and businesses today buy remanufactured cartridges.
LASR-INK supplies cartridges at 25 to 50% less than what you
pay in the big box stores, are completely guaranteed to perform
the same, and whenever possible, made in the USA.
Lacy started the company in 1997 in a small office in Cathedral City, and soon
found it to be a popular concept. By 1998 he needed some help and had Gardner
move her family to the Coachella Valley to take part in his vision. Over the years they
found the need to expand and opened two more locations, Palm Desert and Yucca
Valley. In 2007 the Cathedral City store relocated to a larger facility in Palm Springs.
People soon realize they get more with the refills. Saving money is the number
one concern of product users. The advantage of recycled cartridges is enhanced by
the fact that new cartridges have less ink and toner in them, says Lacy.
Increasingly cost conscious consumers are seeking out companies like LASRINK to save money. Another advantage offered by their company is the high quality
customer service with serious attention to detail.
LASR-INK offers free delivery to its business accounts and welcomes
walk-ins. Come visit at 73910 Hwy. 111, or call at 568-6616.
23

Making Business Connections: Members in the news

The PENTA Building Group Distributes $5000 To Local
Schools To Support Arts Programs.

The PENTA Building Group, one of the countrys leading private commercial general
contractors, and the Building Industry Association-Desert Chapter (BIA) have lent
their support to three Coachella Valley school districts Art programs suffering from
state budget cuts.
PENTA and the BIA-Desert Chapter joined forces to create A Time for Art
project benefiting the Palm Springs, Desert Sands, and the Coachella Valley Unified
School Districts. The $5,000 proceeds from A Time for Art were recently
distributed to the three districts to support their Arts programs.
A Time for Art was a unique community fundraiser. Twenty local artists donated
their time and talent to create one of a kind collectable pieces made from vintage
refurbished parking meters. These unique metal sculptures were auctioned off in
a silent auction in the style of an art gallery opening at the Gardens on El Paseo in
April.
Jacqueline Danos, of The PENTA Building Groups Palm Desert office, came up
with the idea after learning about the City of Denvers successful program to raise
funds and awareness for its homeless programs with refurbished parking meters
as inspiration. As an organization, we are proud and happy to help out the school
districts.We thought it was a unique way to support both local artists and the school
art programs. We are proud that we are able to give back $5,000 to the three local
districts who are thrilled to receive the additional funds, notes Danos.
In many schools, statewide arts programs no longer exist. We are very excited
that PENTA, the BIA, and local artists are supporting our efforts to maintain Arts
programs in the schools, says Lousia Castrodale,Visual and Performing Arts Specialist
at the Palm Springs Unified School District. Their efforts are very welcome and very
necessary, she adds.
44250 Monterey Ave., Palm Desert. (760)776-6111.
www.pentabldggroup.com

Member Update: Whats up this Month

Carmen A Boutique Salon Offers Tips on Desert Hair Care

Finding the right stylist for a new resident (full or part-time) can be a challenge with
so many choices. The advice I recommend is getting a referral from a friend, someone
whose hairstyle you like or a co-worker.
When you are going to a new salon and stylist for the first time, I think its always
a good idea to bring a picture along of the style you have in mind. It really helps me,
as the stylist, to get a better idea of what my client really wants and together we can
decide if the style suits my client as far as will the style look good on them, do they
have the right type of hair and will they be able to maintain the style at home.
Caring for our hair here in the desert takes a bit of effort. There are a lot of different
ways our hair can become dry and damaged. Environmentally from the sun and wind,
chemically from hair color, perms, straighteners and swimming pools and mechanically
from blow dryers, flat irons and curling irons. It is very important to put back into the
hair what the elements have taken out. I always recommend professional salon hair
care products to my clients. They have been formulated with quality ingredients and
are guaranteed by me the stylist. I wouldnt use extra virgin olive oil to condition my
hair any sooner than I would use shampoo to cook with, if you know what I mean. I
also think its smart to wear a hat that covers your hair, not just a visor, when youre
outside. It protects your hair color from fading and your scalp from burning.
I want to share with you a bit of information about one of the hottest in salon hair
treatments available to you. Its a smoothing system for unruly, curly or frizzy hair. It
leaves your hair feeling smooth silky and shiny for up to 12 weeks. I know because I
had a treatment done to my own hair and its fantastic. I love it when a product really
does what it says its going to do. Its call the Brazilian Blow Out it will change your
hairs life.
Carmen A Boutique Salon, 78045 Calle Cadiz Suite 4, La Quinta Ca 92253
(On the patio of the Homestead Restaurant)
Call Carmen at 760-771-1350 or laquintagem@gmail.com

Member Update: Hot item of the Month

Office Depot: Teacher Appreciation week is: 8-15 thru 8-21.

Sat 8-21, 9-11AM is a FREE breakfast, giveaways and more!
Call (760) 564-6623

ATEK Computers: Computer lessons only $50.00 hr. In the privacy of your
home. Lessons are based on your individual needs. We can help with anything
from the basics to the more complex. Call 760.413.0369
Old Town Artisian: Girls Night Out every other Thursday, starts Aug. 8-12
Cross-Generations classes every Thursday from 1-2:30 pm. Call 760.777.1444

/10
Expires 8/29
store only.
*La Quinta n Code: NSEB333
Coupo

Rubios is offering a FREE Grilled

Gourmet Taco Plate when you buy
a Grilled Gourmet Taco Plate and
2 drinks at the regular price. *

78-447 Hwy 111 Suite A La Quinta, CA. 92253 (760) 564-0116

8/31/2010

24

La Quinta Chamber of Commerce

Board of Directors / Executive Committee
Lee Osborne, CPA, PSO Accountancy Corporation, Chairman
Thomas J. McDermott, Law Offices of Thomas J. McDermott, Past Chair
Leland Berliner, All Valley BBQ, Treasurer
Kathleen McEntee, Kathleen McEntee & Associates, Ltd., Secretary
David Howard, Cherokee Homes, Chair Elect
Bruce Frankin, B & K Associates, 1st.Vice Chair
Frank Blum, Coldwell Banker
Mitch Blumberg, DesertArc
Steve Sanchez, Desert Radio Group
David Kirken, La Quinta Resort & Club
Tonita Valencia, Automated Telecom
Randy Collins, Souplantation
Paul Hackman, Desert Regional Medical Center
Mike Veto, Burrtec Waste & Recycling Services
Mark Moran, Mark S. Moran & Assoc.
Krisann J. Bacon, Time Warner Media Sales
Linda Wright, The Shoppe in Old Town
Noel Fischer, Grins2Go

The best sellers that youve

enjoyed reading

Chamber Professional Staff

Anne Blalock
Director of Fun/Sales

David Archer
President/CEO

Renee Woodward
Director of Design & Communication

Idalia Uribe
Director of Finance
Mildred Donley
Volunteer

thank you to Our Sponsors

can now provide help to some

severely disabled kids.

Diamond

hen you donate those books and other items

you dont use anymore to Angel View, youll
do much more than just clean out your library.
Well re-sell them and use the proceeds to provide
quality 24-hour residential and therapeutic care
to physically and mentally challenged young
people throughout our local desert communities.

Emerald

Ruby

ANGEL VIEW

So bring your gently used items books, furniture,

clothing, shoes, toys, electronics to any of our
Angel View resale store locations. For pickup of
larger items, call 760-322-2440, or visit us on the
web at angelview.org. Because we can all use an
angel in our lives once in a while.

THERES AN ANGEL VIEW RESALE LOCATION NEAR YOU

LA QUINTA
79400 Highway 111

MISSION STATEMENT

TO PROMOTE AND ENHANCE BUSINESS GROWTH, CIVIC WELL-BEING AND A SOUND QUALITY OF LIFE.

STRATEGIC OBJECTIVES

CREATING A STRONG LOCAL ECONOMY PROMOTING THE COMMUNITY PROVIDING NETWORKING OPPORTUNITIES
REPRESENTING THE INTERESTS OF BUSINESSES WITH GOVERNMENT POLITICAL ACTION.
Please note: Reservations are required for all Mayors Luncheons, Power Lunches & The Breakfast Networks. COSTS: Mayors Luncheons - $25
for members $30 for non-members with reservations 3 days prior to the event; $30 for members/$35 for non-members thereafter; $40 for walk-ins.
MIXERS - $10
for members. $15 for non-members. POWER LUNCHEONS - Members only - $20 with reservations 3 days prior to the event and $25 thereafter. THE
BREAKFAST NETWORK - Members only - $20 with reservations 3 days prior to the event and $25 thereafter. An additional fee of $5 will be charged if
an invoice is required. We accept Cash, VISA & M/C, checks ONLY.
The La Quinta Gem is the official publication of the La Quinta Chamber of Commerce. Circulation: 23,000. Distributed free to all residents, Chamber
members and businesses in La Quinta. Additional distribution by subscription available for $25 per year. To advertise, subscribe, or submit articles, please
contact the Chamber at (760) 564-3199. PLEASE NOTE: The opinions and views expressed in all editorial material are those of the writer or person
interviewed and are not necessarily those of the La Quinta Chamber of Commerce, its Board of Directors, officers or of the advertisers in The GEM. The
La Quinta Chamber of Commerce endorses no person, political candidate or opinion unless specifically stated.

BERMUDA DUNES
77898 Country Club

HEMET
305 West Florida Ave.

PALM DESERT
3468 Highway 111

CATHEDRAL CITY
68823 Highway 111

INDIO
45430 Fargo Street

PALM SPRINGS
462 N.Indian Canyon

DESERT HOT SPRINGS

66389 Pierson Blvd.

Open 9 am to 6 pm
Monday thru Saturday,
10 am to 5 pm Sunday.

YUCCA VALLEY
57594 29 Palms Hwy
25

J.R. NAVARRO & ASSOCIATES INC.

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26

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27

The Homestead and Chapellis

would like to say

thanks to all of our patrons for a great season!
We are taking this month off to freshen things up
and prepare for an even better year.

Stay cool and thanks

The Homestead
78030 Calle Cadiz
La Quinta, California
est 2009
(760)771-3331