It is the fisrt community bank of Brazil, created in one of the poorest slums in the northeast of the country, in the

city of Fortaleza.
The initiative of solidarity finance promoted
by Instituto Palmas aims to democratize access to financial and banking services by the
poorest part of population, with wide social
control and participation, mobilization of local
associations, thus fostering community, social
and economic development. The basic principle
is to increase local production and consumption levels.

Brazilian context

200

48%

of the population do not

have bank accounts (or is
unbanked). This percentage
is higher in the North and
North-east regions

51%

of salaries are
paid in cash

million
brazilians

270
million
ACTIVE
CELLPHONE
LINES

tALKING ABOUT THE AMOUNT OF

MONEY ON BANK ACCOUNTS
30%

is almost instantly
cashed out on ATMs

8%

of the money is
cashed out on
bank branches

Palmas e-dinheiro (e-money) is a mobile app , created

in order to provide financial services to whomever
possesses an active cell phone line.
It is a new platform of Electronic Social Currency
and mobile payments 100% developed in Brazil. The
goal is to promote and increase financial inclusion of
people of any economic background, with focus on
low income population.
By establishing the platform, the range of the Electronic Social Currency goes beyond the territory
limits of the community bank, but ensures that the
generated wealth flows back to the community.
*Electronic Social Currency: Is the money that circulates through
the mobile app. It is social because the financial return from
the transactions is directed towards investment in low income
territories.

Palmas e-dinheiro (e-money) was designed for any model of cell phone,
regardless of its mobile provider, and
whether or not it has internet access.
You only need to log in on any cellphone
network, select your contatcs and
start sending and receiving e-money.
Immediately. No burocracy.
The second function of the system, besides transfering e-money, is to work
as a mobile payment device on the
partner stores and service or product
providers.

DEPOSIT
This is how you insert
social money into the
system, by depositing
at Banco Palmas or
through credit card.

CHARGE
This is how you charge,
bill or simply request
any payment. Used for
formal or informal.

BALANCE
Account balance are
provided through this
function, aggregated
or by category

SERVICE RANGE
Palmas e-dinheiro (e-money) is an electronic branchless bank, with unlimited outreach and capabilities.
Several new functions of the platform are being
developed, and will be released right after official
launch. Such as:

M-payments on national and local

commercial network
Public service payments, such
as public transportation
Utility payments (water and electricity)
Government and social benefits
(by city, state oru federal levelorigins)

As the service gets popular, a new channel of communication will be stablished. It will allow other
projects to be connected through it, for instance,
health and financial education programs.

TRANSFER
This is how you send
e-money to your cell
phone contacts or
new contacts.

PAYMENT
M-payment uses QR
Codes to pay bills

CASH OUT
This is how you take your
money out of the system
(in national currency),
at the Palmas branch or
by transfering to other
traditional banks.

Av. Valparaso, 698

Conj. Palmeiras, Fortaleza-CE,
Brasil, 60.870-440

+55 85 3459.4848
www.bancopalmas.org.br