You are on page 1of 48

Page 1

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 1

Q.A Some people have said they would not vote in a new General Election, while others have said they would vote. I would like to
know how certain it is that you would actually vote in a general election?
Base: All respondents

Gender

Age

Social Class

Vote In 2010
General Election

Voting Intention

Region

NET:
England &
Wales

Male

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

Con

Lab

Lib
Dem

North

Midlands

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

664
64%

316
63%

348
64%

51
39%

90
53%

353
67%

171
81%

196
72%

173
56%

139
62%

157
67%

204
76%

163
70%

31
65%

37
61%

71
77%

179
80%

143
76%

108
79%

66
72%

39
74%

166
65%

159
59%

235
63%

560
62%

598
63%

69
7%

43
9%

26
5%

13
10%

15
9%

37
7%

3
2%

25
9%

22
7%

10
4%

12
5%

24
9%

16
7%

5
10%

5
8%

3
3%

18
8%

13
7%

9
7%

4
5%

3
7%

14
5%

22
8%

25
7%

61
7%

65
7%

73
7%

33
7%

40
7%

14
11%

11
7%

35
7%

13
6%

13
5%

24
8%

23
10%

14
6%

8
3%

20
9%

7
15%

6
10%

2
2%

9
4%

16
8%

7
5%

1
2%

4
7%

16
6%

25
9%

27
7%

68
8%

72
8%

53
5%

27
5%

26
5%

11
9%

10
6%

21
4%

10
5%

9
3%

19
6%

13
6%

12
5%

16
6%

11
5%

1
2%

3
4%

6
6%

7
3%

7
4%

7
5%

7
7%

2
3%

10
4%

17
6%

17
5%

44
5%

46
5%

35
3%

18
4%

17
3%

9
7%

16
9%

10
2%

3
1%

15
5%

14
6%

2
1%

1
*

12
5%

1
1%

7
8%

1
*

7
7%

*
1%

4
2%

11
4%

12
3%

28
3%

28
3%

47
5%

14
3%

33
6%

11
8%

6
4%

24
5%

6
3%

12
4%

16
5%

7
3%

12
5%

12
4%

5
2%

4
8%

4
7%

2
3%

4
2%

4
2%

4
3%

4
4%

13
5%

18
7%

12
3%

44
5%

44
5%

14
1%

9
2%

5
1%

3
2%

2
1%

9
2%

*
*

*
*

6
2%

3
1%

4
2%

*
*

*
*

1
1%

3
1%

*
*

2
4%

2
1%

3
1%

7
2%

12
1%

14
2%

14
1%

7
1%

7
1%

5
4%

1
1%

7
1%

1
1%

5
1%

1
*

7
3%

*
*

7
3%

*
*

5
8%

*
*

*
*

2
1%

*
*

11
4%

1
*

2
*

13
1%

14
1%

9
1%

5
1%

4
1%

1
*

8
2%

*
*

3
1%

5
2%

*
*

3
1%

*
1%

*
*

5
2%

1
*

3
1%

9
1%

9
1%

61
6%

25
5%

36
7%

14
10%

15
9%

26
5%

11
4%

23
8%

14
6%

13
5%

5
2%

2
1%

2
1%

3
3%

2
4%

16
6%

12
4%

28
8%

56
6%

58
6%

Refused

Don't know

3
*

2
*

1
*

2
1%

1
*

*
*

1
*

*
*

2
1%

*
*

*
*

1
*

2
1%

3
*

3
*

Total

10 - Absolutely certain
to vote

1 - Certain not to vote

7
3%

UKIP

Other

Scotland

NET:
England

Female

Wales

South

Mean

8.51

8.60

8.43

7.37

8.07

8.63

9.26

8.96

8.09

8.48

8.57

9.35

9.10

9.11

8.67

9.21

9.41

9.33

9.39

8.95

9.02

8.34

8.51

8.44

8.43

8.47

Standard deviation

2.59

2.49

2.68

2.99

2.82

2.53

1.90

2.25

2.85

2.51

2.59

1.48

1.70

1.53

2.19

1.61

1.65

1.57

1.51

2.06

2.22

2.83

2.37

2.72

2.65

2.63

Standard error

0.08

0.11

0.11

0.27

0.22

0.11

0.13

0.11

0.18

0.22

0.16

0.09

0.11

0.20

0.27

0.16

0.10

0.11

0.13

0.22

0.31

0.18

0.14

0.14

0.09

0.09

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 2

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 1

Q.A Some people have said they would not vote in a new General Election, while others have said they would vote. I would like to
know how certain it is that you would actually vote in a general election?
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

10 - Absolutely certain
to vote

664
64%

42
56%

72
65%

63
74%

156
62%

238
63%

66
72%

5
71%

114
62%

69
7%

5
7%

10
9%

2
2%

14
6%

28
7%

4
5%

*
3%

15
8%

73
7%

6
8%

7
7%

7
9%

15
6%

31
8%

1
2%

2
26%

13
7%

53
5%

5
6%

11
10%

11
4%

17
4%

7
7%

16
9%

35
3%

8
10%

2
2%

9
4%

7
2%

7
7%

10
5%

47
5%

4
6%

1
1%

2
2%

11
4%

22
6%

4
4%

5
3%

14
1%

6
2%

6
1%

14
1%

2
2%

10
4%

2
*

2
1%

9
1%

*
*

3
3%

*
*

3
1%

2
1%

4
2%

5
6%

1
1%

11
13%

15
6%

24
6%

3
3%

6
3%

1 - Certain not to vote

61
6%

Refused

Don't know

3
*

*
*

2
1%

*
*

*
*

Mean

8.51

8.30

8.88

8.55

8.28

8.51

8.95

9.45

8.65

Standard deviation

2.59

2.55

2.08

3.04

2.78

2.59

2.06

0.95

2.29

Standard error

0.08

0.27

0.18

0.34

0.18

0.14

0.22

0.34

0.16

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 3

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 2

Q.B The Conservatives, Labour, the Liberal Democrats and other parties would fight a new election in your area. If there were a
general election tomorrow which party do you think you would vote for?
Base: All respondents

Gender

Age

Social Class

Vote In 2010
General Election

Voting Intention

Region

NET:
England &
Wales

Male

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

Con

Lab

Lib
Dem

North

Midlands

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Total

UKIP

Other

Scotland

NET:
England

Female

Wales

South

Conservative

267
26%

165
33%

102
19%

15
11%

29
17%

149
28%

75
36%

83
30%

68
22%

59
26%

57
24%

267
100%

158
70%

7
4%

26
19%

16
17%

7
13%

78
30%

67
25%

100
27%

245
27%

251
26%

Labour

234
22%

109
22%

126
23%

56
43%

40
24%

106
20%

32
15%

67
25%

81
26%

35
15%

51
22%

234
100%

11
5%

121
64%

26
19%

9
10%

10
20%

57
22%

72
27%

86
23%

215
24%

225
24%

Liberal Democrat/
Liberal

48
5%

24
5%

24
4%

4
3%

9
6%

29
5%

6
3%

12
4%

14
5%

11
5%

11
5%

48
100%

1
*

*
*

35
25%

3
3%

*
1%

8
3%

19
7%

18
5%

45
5%

46
5%

Scottish National
Party/SNP

30
3%

18
4%

12
2%

9
7%

8
5%

12
2%

1
*

5
2%

8
2%

10
4%

7
3%

30
33%

4
2%

1
*

30
33%

Plaid Cymru

6
1%

4
1%

2
*

6
1%

3
1%

3
1%

6
7%

3
2%

6
12%

6
1%

Green Party

49
5%

13
3%

36
7%

6
5%

16
10%

20
4%

7
3%

12
4%

26
8%

8
4%

3
1%

49
53%

11
6%

12
9%

4
8%

14
5%

11
4%

20
5%

45
5%

49
5%

UK Independence Party
(UKIP)

60
6%

42
8%

18
3%

3
3%

8
5%

33
6%

16
8%

8
3%

10
3%

24
11%

19
8%

60
100%

10
4%

8
4%

9
6%

2
2%

6
11%

17
7%

15
6%

20
5%

53
6%

58
6%

British National Party


(BNP)

*
*

*
*

*
*

*
*

*
1%

*
*

*
*

*
*

Other

6
1%

2
*

5
1%

1
1%

2
1%

4
1%

4
1%

2
1%

6
7%

1
1%

*
*

1
2%

3
1%

1
*

*
*

5
1%

6
1%

Will not vote

61
6%

25
5%

36
7%

14
10%

15
9%

26
5%

7
3%

11
4%

23
8%

14
6%

13
5%

5
2%

2
1%

2
1%

3
3%

2
4%

16
6%

12
4%

28
8%

56
6%

58
6%

Don't know

195
19%

64
13%

131
24%

18
14%

32
19%

102
19%

43
21%

51
19%

44
14%

47
21%

53
22%

34
15%

24
13%

18
13%

19
21%

11
20%

51
20%

56
21%

58
16%

165
18%

176
19%

84
8%

33
7%

51
9%

5
3%

10
6%

46
9%

23
11%

16
6%

31
10%

17
7%

20
9%

6
3%

10
5%

6
4%

10
11%

4
9%

12
5%

17
6%

40
11%

69
8%

74
8%

Refused

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 4

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 2

Q.B The Conservatives, Labour, the Liberal Democrats and other parties would fight a new election in your area. If there were a
general election tomorrow which party do you think you would vote for?
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Conservative

267
26%

16
21%

39
35%

26
31%

37
15%

119
32%

16
17%

*
4%

54
29%

Labour

234
22%

24
32%

29
26%

8
10%

100
40%

57
15%

9
10%

1
11%

53
29%

Liberal Democrat/
Liberal

48
5%

5
7%

1
1%

20
24%

4
1%

13
3%

3
3%

6
3%

Scottish National
Party/SNP

30
3%

30
33%

1
13%

6
3%

Plaid Cymru

6
1%

3
4%

2
2%

Green Party

49
5%

3
4%

2
2%

4
5%

15
6%

21
5%

1
18%

5
3%

UK Independence Party
(UKIP)

60
6%

3
4%

3
3%

3
3%

18
7%

27
7%

2
2%

2
26%

6
3%

British National Party


(BNP)

*
*

*
*

Other

6
1%

2
2%

*
*

*
*

1
*

*
*

2
1%

Will not vote

61
6%

5
6%

1
1%

11
13%

15
6%

24
6%

3
3%

6
3%

Don't know

195
19%

14
19%

26
23%

11
13%

50
20%

66
17%

19
21%

*
3%

40
22%

84
8%

1
2%

7
6%

1
2%

13
5%

49
13%

10
11%

2
26%

8
4%

Refused

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 5

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 3

Data derived from:Q.A Some people have said they would not vote in a new General Election, while others have said they would vote. I would like to
know how certain it is that you would actually vote in a general election?
Q.B The Conservatives, Labour, the Liberal Democrats and other parties would fight a new election in your area. If there were a
general election tomorrow which party do you think you would vote for?
Data excludes those who definitely will not vote (6%), don't know who they would vote for (19%) or refuse to answer (8%)
THIS TABLE DOES NOT INCLUDE ADJUSTMENT FOR DON'T KNOW/REFUSERS

Gender

Age

Social Class

Vote In 2010
General Election

Voting Intention

Region

NET:
England &
Wales

Total

Male

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

Con

Lab

Lib
Dem

North

Midlands

Unweighted base

624

324

300

50

90

336

148

271

142

72

139

242

203

45

54

80

218

168

100

57

36

170

141

219

531

567

Weighted base

568

305

263

52

90

305

120

169

168

111

120

223

188

39

46

72

174

146

106

44

33

145

147

199

491

523

Conservative

223
39%

135
44%

88
34%

6
12%

26
28%

129
42%

61
51%

71
42%

58
35%

47
42%

47
39%

223
100%

153
88%

7
5%

24
23%

16
35%

5
16%

68
47%

55
38%

79
40%

202
41%

208
40%

Labour

188
33%

91
30%

97
37%

33
63%

30
33%

95
31%

30
25%

57
34%

67
40%

23
21%

41
34%

188
100%

10
6%

116
80%

25
24%

5
12%

10
31%

45
31%

53
36%

74
37%

172
35%

182
35%

Liberal Democrat/
Liberal

39
7%

21
7%

18
7%

2
4%

7
8%

24
8%

6
5%

11
6%

11
6%

10
9%

7
6%

39
100%

1
*

*
*

33
31%

3
6%

*
1%

7
5%

14
10%

15
7%

36
7%

36
7%

Scottish National
Party/SNP

19
3%

11
4%

9
3%

5
10%

5
5%

9
3%

1
*

5
3%

4
2%

5
5%

4
4%

19
27%

4
3%

1
1%

19
44%

Plaid Cymru

6
1%

4
1%

2
1%

6
2%

3
2%

3
2%

6
9%

3
3%

6
19%

6
1%

Green Party

42
7%

9
3%

33
12%

2
4%

15
17%

19
6%

6
5%

12
7%

20
12%

8
7%

2
2%

42
58%

11
8%

12
11%

4
13%

12
8%

10
7%

16
8%

38
8%

42
8%

UK Independence Party
(UKIP)

46
8%

33
11%

13
5%

3
7%

6
7%

21
7%

16
13%

7
4%

5
3%

17
16%

17
14%

46
100%

10
6%

6
4%

8
8%

1
3%

6
17%

11
7%

13
9%

16
8%

39
8%

45
9%

British National Party


(BNP)

*
*

*
*

*
*

*
*

*
1%

*
*

*
*

*
*

Other

4
1%

1
*

2
1%

*
*

1
1%

2
1%

2
1%

1
1%

4
5%

1
1%

*
*

1
3%

2
1%

1
1%

*
*

3
1%

4
1%

18-24

25-34

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

UKIP

Other

Scotland

NET:
England

Female

Wales

South

Page 6

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 3

Data derived from:Q.A Some people have said they would not vote in a new General Election, while others have said they would vote. I would like to
know how certain it is that you would actually vote in a general election?
Q.B The Conservatives, Labour, the Liberal Democrats and other parties would fight a new election in your area. If there were a
general election tomorrow which party do you think you would vote for?
Data excludes those who definitely will not vote (6%), don't know who they would vote for (19%) or refuse to answer (8%)
THIS TABLE DOES NOT INCLUDE ADJUSTMENT FOR DON'T KNOW/REFUSERS

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

624

56

72

55

157

196

57

128

Weighted base

568

42

66

54

137

193

44

109

Conservative

223
39%

14
32%

35
52%

23
42%

27
20%

95
49%

16
35%

*
5%

48
45%

Labour

188
33%

16
38%

25
38%

8
15%

80
58%

49
25%

5
12%

1
16%

41
38%

Liberal Democrat/
Liberal

39
7%

4
9%

1
1%

17
32%

3
2%

9
5%

3
6%

5
4%

Scottish National
Party/SNP

19
3%

19
44%

1
18%

6
5%

Plaid Cymru

6
1%

3
8%

2
3%

Green Party

42
7%

2
4%

2
3%

3
5%

14
10%

17
9%

1
25%

3
3%

UK Independence Party
(UKIP)

46
8%

3
7%

2
3%

2
5%

13
9%

21
11%

1
3%

2
37%

5
4%

British National Party


(BNP)

*
*

*
*

Other

4
1%

1
2%

*
1%

*
*

1
*

*
*

1
1%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 7

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Col percents

Table 4

Published Vote Intention Figures


Percentages derived from the responses of 813 respondents
Total
Conservative

39%

Labour

33%

Liberal Democrat

8%

UKIP

7%

Green

7%

Other

6%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 8

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 5

Q2. Thinking about the single issue that will concern you most when it comes to casting your vote, which SINGLE ONE of the following would you say will be the most important?
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Region

Con

Lab

Lib
Dem

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

NHS

350
34%

125
25%

225
41%

42
32%

56
33%

165
31%

87
41%

83
30%

103
34%

75
33%

89
38%

67
25%

99
42%

11
22%

7
12%

39
42%

54
24%

92
49%

33
24%

25
27%

24
46%

94
37%

97
36%

110
30%

302
34%

325
34%

Immigration

179
17%

85
17%

94
17%

20
15%

23
13%

97
18%

39
18%

36
13%

47
15%

56
25%

39
17%

48
18%

18
8%

5
11%

35
58%

4
4%

42
19%

16
8%

18
13%

13
14%

3
6%

50
19%

42
16%

71
19%

163
18%

166
18%

Jobs, prices and wages

177
17%

101
20%

76
14%

37
28%

34
20%

98
18%

8
4%

50
18%

63
20%

41
18%

23
10%

36
13%

64
27%

9
19%

5
9%

19
20%

38
17%

25
13%

27
20%

16
17%

11
21%

33
13%

55
20%

61
17%

150
17%

161
17%

Education

96
9%

38
8%

57
11%

23
17%

26
15%

39
7%

7
3%

29
11%

30
10%

17
7%

19
8%

19
7%

34
14%

8
16%

*
*

10
11%

11
5%

22
12%

15
11%

12
13%

1
1%

17
7%

23
8%

43
12%

83
9%

84
9%

The government deficit

73
7%

49
10%

24
4%

4
3%

9
6%

36
7%

24
11%

35
13%

25
8%

4
2%

9
4%

45
17%

4
2%

1
1%

3
5%

4
5%

29
13%

9
5%

14
10%

11
12%

2
4%

17
7%

12
4%

31
8%

59
7%

62
6%

Europe

37
4%

24
5%

13
2%

2
2%

11
6%

17
3%

7
3%

10
4%

14
5%

1
1%

12
5%

8
3%

2
1%

8
17%

5
8%

1
1%

11
5%

5
3%

7
5%

6
6%

2
4%

12
5%

8
3%

9
2%

29
3%

31
3%

Pensions

26
3%

14
3%

12
2%

1
*

10
2%

15
7%

2
1%

1
*

8
4%

16
7%

15
5%

2
1%

1
3%

*
1%

8
3%

2
1%

2
2%

*
*

3
5%

5
2%

5
2%

14
4%

23
3%

26
3%

Crime and disorder

11
1%

9
2%

2
*

1
*

*
*

10
2%

1
*

4
1%

5
2%

3
1%

*
*

*
*

1
*

1
1%

2
3%

*
*

2
1%

4
2%

*
*

1
1%

1
1%

*
*

2
1%

7
2%

10
1%

11
1%

Other

79
8%

49
10%

30
6%

2
2%

8
5%

51
10%

18
9%

20
7%

18
6%

20
9%

22
9%

25
9%

8
4%

5
10%

3
5%

14
16%

26
12%

13
7%

18
13%

8
9%

4
8%

25
10%

23
9%

19
5%

67
7%

71
7%

Don't know

14
1%

5
1%

9
2%

1
1%

*
*

8
1%

5
2%

4
2%

2
1%

*
*

7
3%

3
1%

2
1%

*
*

*
*

3
2%

1
*

2
2%

1
1%

2
3%

3
1%

3
1%

5
1%

11
1%

12
1%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 9

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 5

Q2. Thinking about the single issue that will concern you most when it comes to casting your vote, which SINGLE ONE of the following would you say will be the most important?
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

NHS

350
34%

21
29%

39
36%

16
19%

103
41%

137
36%

25
27%

3
42%

60
33%

Immigration

179
17%

4
6%

15
14%

32
38%

35
14%

70
19%

13
14%

2
26%

20
11%

Jobs, prices and wages

177
17%

22
30%

23
21%

4
5%

49
20%

49
13%

16
17%

45
24%

Education

96
9%

6
8%

11
10%

8
10%

28
11%

25
7%

12
13%

17
9%

The government deficit

73
7%

4
5%

5
5%

6
7%

8
3%

35
9%

11
12%

9
5%

Europe

37
4%

8
10%

2
2%

6
7%

2
1%

10
3%

6
6%

*
4%

Pensions

26
3%

1
2%

6
5%

2
2%

6
3%

11
3%

*
*

7
4%

Crime and disorder

11
1%

*
*

1
1%

1
*

8
2%

1
1%

1
11%

1
1%

Other

79
8%

7
9%

7
6%

10
12%

15
6%

27
7%

8
9%

1
18%

13
7%

Don't know

14
1%

1
1%

1
1%

1
1%

3
1%

6
2%

1
1%

2
1%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

10
5%

Page 10

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 6

Q3. From what you have seen or heard, do you think the Prime Minister David Cameron has done a good job or a bad job?
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Con

Lab

Lib
Dem

Region

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Good job

541
52%

305
61%

236
44%

59
45%

66
39%

274
52%

141
67%

151
55%

148
48%

119
53%

123
52%

255
95%

61
26%

35
73%

24
40%

23
25%

191
85%

49
26%

77
56%

48
53%

29
55%

128
50%

143
53%

193
52%

464
52%

493
52%

Bad job

359
34%

139
28%

220
41%

55
42%

73
43%

179
34%

52
25%

88
32%

116
38%

76
34%

79
33%

5
2%

146
62%

8
17%

32
53%

54
58%

18
8%

116
62%

46
33%

23
25%

20
37%

94
37%

91
34%

131
35%

317
35%

336
35%

Don't know

142
14%

55
11%

87
16%

17
13%

29
17%

78
15%

18
8%

34
12%

44
14%

30
13%

34
14%

7
3%

27
11%

4
9%

4
7%

15
17%

15
7%

23
12%

14
11%

20
22%

4
7%

34
13%

37
14%

46
13%

117
13%

121
13%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 11

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 6

Q3. From what you have seen or heard, do you think the Prime Minister David Cameron has done a good job or a bad job?
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Good job

541
52%

38
52%

67
61%

52
62%

98
39%

206
55%

48
53%

5
68%

105
57%

Bad job

359
34%

34
45%

36
33%

17
20%

111
44%

124
33%

23
25%

2
29%

70
38%

Don't know

142
14%

2
3%

7
6%

15
18%

43
17%

48
13%

20
22%

*
3%

9
5%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 12

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 7

Q3. From what you have seen or heard, do you think the leader of the opposition Ed Miliband has done a good job or a bad job?
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Con

Lab

Lib
Dem

Region

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Good job

257
25%

127
25%

130
24%

45
34%

31
19%

125
24%

56
27%

77
28%

70
23%

55
25%

55
23%

41
15%

129
55%

5
10%

7
12%

20
22%

34
15%

81
43%

40
29%

20
22%

15
29%

65
25%

60
22%

96
26%

221
25%

236
25%

Bad job

573
55%

298
60%

274
50%

57
44%

98
58%

288
54%

129
61%

150
55%

172
56%

115
51%

135
57%

201
75%

57
24%

27
57%

52
87%

59
64%

168
75%

77
41%

70
51%

47
52%

32
61%

158
61%

149
55%

187
51%

494
55%

525
55%

Don't know

212
20%

73
15%

139
26%

30
23%

39
23%

118
22%

26
12%

46
17%

66
22%

54
24%

45
19%

25
9%

48
21%

16
33%

1
1%

13
14%

23
10%

31
16%

28
21%

24
26%

5
10%

34
13%

62
23%

87
23%

183
20%

188
20%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 13

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 7

Q3. From what you have seen or heard, do you think the leader of the opposition Ed Miliband has done a good job or a bad job?
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Good job

257
25%

16
22%

31
28%

17
20%

72
29%

82
22%

20
22%

1
18%

47
25%

Bad job

573
55%

51
69%

65
59%

42
50%

119
47%

218
58%

47
52%

5
82%

117
63%

Don't know

212
20%

7
10%

14
13%

25
30%

60
24%

78
21%

24
26%

21
12%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 14

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 8

Q3. From what you have seen or heard, do you think the leader of the Liberal Democrats, Nick Clegg has done a good job or a bad job?
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Con

Lab

Lib
Dem

Region

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Good job

339
33%

192
38%

147
27%

33
25%

39
23%

191
36%

77
36%

110
40%

76
25%

83
37%

70
30%

129
48%

52
22%

40
83%

11
18%

23
25%

102
45%

45
24%

66
48%

31
33%

15
28%

74
29%

91
34%

129
35%

294
33%

309
32%

Bad job

555
53%

265
53%

289
53%

68
52%

99
59%

271
51%

117
55%

137
50%

185
60%

109
48%

123
52%

123
46%

157
67%

8
16%

46
77%

59
64%

108
48%

135
71%

60
44%

42
46%

32
61%

150
58%

142
52%

189
51%

481
54%

513
54%

Don't know

148
14%

41
8%

107
20%

31
23%

31
18%

69
13%

18
8%

26
9%

47
15%

33
14%

43
18%

15
6%

26
11%

1
2%

3
5%

10
11%

15
7%

9
5%

12
9%

19
21%

6
11%

33
13%

38
14%

51
14%

123
14%

129
14%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 15

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 8

Q3. From what you have seen or heard, do you think the leader of the Liberal Democrats, Nick Clegg has done a good job or a bad job?
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Good job

339
33%

24
32%

28
26%

35
41%

44
18%

161
43%

31
33%

2
29%

52
28%

Bad job

555
53%

42
56%

67
61%

38
44%

163
65%

171
45%

42
46%

4
67%

108
59%

Don't know

148
14%

9
13%

15
14%

13
15%

45
18%

45
12%

19
21%

*
4%

24
13%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 16

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 9

Q3. From what you have seen or heard, do you think the leader of UKIP Nigel Farage has done a good job or a bad job?
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Con

Lab

Lib
Dem

Region

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Good job

347
33%

210
42%

137
25%

16
12%

44
26%

205
39%

82
39%

80
29%

103
33%

79
35%

85
36%

108
41%

50
21%

14
30%

53
87%

9
10%

93
41%

55
29%

37
27%

20
21%

18
35%

84
33%

100
37%

125
34%

309
34%

327
34%

Bad job

513
49%

222
45%

292
54%

91
69%

100
59%

220
42%

102
48%

161
59%

164
53%

83
37%

105
45%

117
44%

160
68%

29
59%

7
12%

76
83%

98
44%

115
61%

89
64%

54
59%

30
58%

125
49%

128
47%

176
48%

429
48%

459
48%

Don't know

182
17%

67
13%

115
21%

24
18%

25
15%

106
20%

27
13%

32
12%

41
13%

63
28%

45
19%

42
16%

24
10%

5
11%

*
1%

7
7%

34
15%

19
10%

12
9%

18
20%

3
6%

48
19%

44
16%

69
19%

161
18%

164
17%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 17

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 9

Q3. From what you have seen or heard, do you think the leader of UKIP Nigel Farage has done a good job or a bad job?
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Good job

347
33%

24
32%

27
25%

31
37%

62
25%

163
43%

20
21%

3
42%

51
28%

Bad job

513
49%

47
63%

66
60%

45
53%

126
50%

148
39%

54
59%

4
58%

113
61%

Don't know

182
17%

3
5%

17
16%

9
10%

63
25%

66
18%

18
20%

21
11%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 18

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 10

Q3. From what you have seen or heard, do you think the leader of the SNP, Nicola Sturgeon has done a good job or a bad job?
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Con

Lab

Lib
Dem

Region

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Good job

430
41%

253
51%

177
33%

43
33%

69
41%

223
42%

95
45%

150
55%

118
38%

71
32%

91
39%

111
42%

100
43%

20
41%

23
38%

74
81%

82
36%

94
50%

74
54%

63
68%

22
42%

117
46%

86
32%

142
38%

345
38%

367
39%

Bad job

298
29%

136
27%

163
30%

39
30%

40
24%

134
25%

85
40%

64
23%

91
30%

73
32%

71
30%

108
40%

56
24%

10
20%

19
31%

8
9%

95
43%

50
26%

35
25%

17
19%

17
32%

74
29%

91
34%

100
27%

264
29%

281
30%

Don't know

314
30%

110
22%

203
37%

49
37%

60
36%

173
33%

32
15%

59
22%

99
32%

82
36%

74
31%

48
18%

79
34%

19
39%

19
31%

9
10%

47
21%

46
24%

29
21%

12
13%

13
26%

66
26%

94
35%

129
35%

288
32%

302
32%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 19

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 10

Q3. From what you have seen or heard, do you think the leader of the SNP, Nicola Sturgeon has done a good job or a bad job?
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Good job

430
41%

37
49%

40
36%

27
32%

77
31%

157
41%

63
68%

3
52%

76
41%

Bad job

298
29%

10
14%

50
46%

24
29%

77
31%

111
29%

17
19%

61
33%

Don't know

314
30%

28
37%

20
18%

34
40%

97
39%

110
29%

12
13%

3
48%

48
26%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 20

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 11

Q3. From what you have seen or heard, do you think the leader of the Green Party, Natalie Bennett has done a good job or a bad job?
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Con

Lab

Lib
Dem

Region

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Good job

298
29%

129
26%

169
31%

36
27%

57
34%

126
24%

79
38%

84
31%

94
31%

59
26%

62
26%

63
24%

77
33%

18
38%

14
23%

52
56%

39
17%

79
42%

61
44%

26
28%

23
43%

74
29%

71
26%

106
29%

250
28%

273
29%

Bad job

365
35%

211
42%

154
28%

36
27%

53
32%

194
37%

81
38%

101
37%

109
35%

82
36%

73
31%

126
47%

72
31%

12
26%

33
55%

22
24%

109
49%

59
31%

51
37%

26
29%

19
37%

89
35%

94
35%

136
37%

319
36%

338
36%

Don't know

379
36%

158
32%

220
41%

60
45%

58
34%

210
40%

51
24%

89
33%

104
34%

85
38%

101
43%

78
29%

86
37%

18
37%

13
22%

18
19%

76
34%

50
27%

25
18%

40
43%

10
19%

94
37%

107
39%

128
35%

329
37%

339
36%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 21

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 11

Q3. From what you have seen or heard, do you think the leader of the Green Party, Natalie Bennett has done a good job or a bad job?
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Good job

298
29%

21
29%

33
30%

31
36%

61
24%

114
30%

26
28%

54
29%

Bad job

365
35%

21
29%

48
44%

28
33%

74
29%

141
37%

26
29%

5
74%

69
38%

Don't know

379
36%

32
43%

29
27%

26
30%

116
46%

122
32%

40
43%

2
26%

61
33%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 22

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 12

Q4. Thinking about David Cameron, would you say he... Has more style than substance
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Region

Con

Lab

Lib
Dem

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Yes

513
49%

257
51%

257
47%

68
52%

84
50%

243
46%

118
56%

137
50%

154
50%

110
49%

113
48%

102
38%

141
60%

20
42%

38
62%

61
66%

77
34%

113
60%

75
54%

52
57%

24
46%

130
51%

141
52%

166
45%

437
49%

461
48%

No

436
42%

212
43%

223
41%

57
44%

72
43%

233
44%

74
35%

111
41%

131
43%

99
44%

94
40%

151
57%

81
35%

28
57%

21
35%

28
30%

133
59%

63
34%

54
39%

36
39%

22
43%

106
41%

108
40%

163
44%

378
42%

400
42%

93
9%

30
6%

63
12%

6
5%

13
8%

55
10%

19
9%

25
9%

22
7%

17
7%

29
12%

14
5%

12
5%

1
1%

2
2%

4
4%

14
6%

12
7%

9
6%

4
4%

6
11%

20
8%

22
8%

41
11%

84
9%

90
9%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 23

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 12

Q4. Thinking about David Cameron, would you say he... Has more style than substance
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Yes

513
49%

45
61%

54
49%

35
41%

121
48%

177
47%

52
57%

2
36%

100
54%

No

436
42%

26
35%

50
45%

49
57%

89
36%

163
43%

36
39%

4
64%

76
41%

93
9%

3
4%

6
5%

1
1%

41
16%

37
10%

4
4%

9
5%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 24

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 13

Q4. Thinking about David Cameron, would you say he... Understands people like me
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Region

Con

Lab

Lib
Dem

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Yes

372
36%

206
41%

166
31%

45
34%

49
29%

187
35%

92
44%

105
38%

96
31%

84
37%

87
37%

208
78%

33
14%

10
21%

10
16%

14
15%

141
63%

32
17%

34
25%

28
30%

20
39%

96
38%

87
32%

140
38%

324
36%

344
36%

No

617
59%

266
53%

351
65%

83
63%

112
66%

315
59%

108
51%

149
54%

199
65%

132
58%

138
59%

49
18%

200
85%

38
79%

50
83%

74
80%

75
34%

154
82%

99
72%

58
63%

30
57%

153
60%

166
61%

210
57%

529
59%

559
59%

53
5%

26
5%

26
5%

4
3%

8
5%

29
6%

11
5%

20
7%

12
4%

10
4%

11
5%

10
4%

2
1%

*
1%

4
4%

7
3%

3
1%

4
3%

6
6%

2
4%

7
3%

18
7%

19
5%

45
5%

47
5%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 25

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 13

Q4. Thinking about David Cameron, would you say he... Understands people like me
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Yes

372
36%

26
35%

41
37%

33
39%

76
30%

148
39%

28
30%

3
52%

67
36%

No

617
59%

46
62%

68
62%

50
59%

166
66%

201
53%

58
63%

3
48%

114
62%

53
5%

2
3%

1
1%

2
2%

10
4%

29
8%

6
6%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

3
2%

Page 26

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 14

Q4. Thinking about David Cameron, would you say he... Could make a good prime minister
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Region

Con

Lab

Lib
Dem

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Yes

606
58%

316
63%

290
53%

63
48%

85
50%

320
60%

138
65%

165
60%

162
53%

143
63%

136
58%

254
95%

69
30%

37
76%

24
39%

30
32%

193
86%

53
28%

80
58%

50
55%

28
54%

153
60%

149
55%

224
61%

527
59%

556
58%

No

399
38%

169
34%

230
42%

63
48%

79
47%

191
36%

65
31%

100
36%

133
43%

76
34%

91
38%

13
5%

160
68%

8
16%

36
59%

61
67%

29
13%

130
69%

54
39%

40
43%

21
41%

96
38%

103
38%

139
37%

338
38%

359
38%

37
4%

14
3%

23
4%

5
4%

5
3%

19
4%

8
4%

9
3%

12
4%

7
3%

9
4%

*
*

5
2%

4
8%

1
2%

1
1%

2
1%

6
3%

4
3%

2
2%

3
5%

7
3%

19
7%

7
2%

33
4%

35
4%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 27

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 14

Q4. Thinking about David Cameron, would you say he... Could make a good prime minister
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Yes

606
58%

34
46%

68
61%

55
65%

127
50%

242
64%

50
55%

5
68%

102
55%

No

399
38%

37
49%

40
36%

26
31%

109
43%

126
33%

40
43%

2
32%

77
42%

37
4%

3
5%

3
2%

3
4%

16
6%

10
3%

2
2%

6
3%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 28

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 15

Q5. Thinking about Ed Miliband, would you say he... Has more style than substance
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Con

Lab

Lib
Dem

Region

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Yes

366
35%

154
31%

213
39%

40
30%

72
43%

171
32%

84
40%

81
30%

92
30%

105
46%

88
37%

89
33%

79
34%

11
23%

21
34%

31
34%

89
40%

54
29%

38
28%

23
25%

23
44%

94
37%

93
34%

133
36%

320
36%

344
36%

No

547
53%

298
60%

249
46%

66
50%

76
45%

293
55%

111
53%

163
60%

184
60%

79
35%

120
51%

147
55%

135
58%

33
68%

37
62%

53
57%

115
52%

125
66%

81
59%

53
58%

21
41%

141
55%

147
54%

185
50%

473
53%

494
52%

Don't know

128
12%

47
9%

81
15%

25
19%

20
12%

67
13%

16
8%

29
11%

31
10%

41
18%

27
12%

31
12%

20
9%

5
9%

2
4%

8
9%

19
9%

10
5%

18
13%

16
17%

8
15%

22
9%

31
12%

51
14%

105
12%

113
12%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 29

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 15

Q5. Thinking about Ed Miliband, would you say he... Has more style than substance
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Yes

366
35%

27
36%

50
45%

36
42%

96
38%

116
31%

23
25%

3
51%

77
42%

No

547
53%

42
56%

50
46%

41
48%

121
48%

211
56%

53
58%

3
49%

92
50%

Don't know

128
12%

6
8%

10
9%

8
10%

34
14%

50
13%

16
17%

16
8%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 30

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 16

Q5. Thinking about Ed Miliband, would you say he... Understands people like me
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Con

Lab

Lib
Dem

Region

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Yes

450
43%

205
41%

245
45%

63
48%

76
45%

238
45%

73
35%

122
45%

142
46%

90
40%

95
40%

95
36%

180
77%

20
40%

13
21%

39
42%

73
33%

122
65%

62
45%

29
32%

22
43%

117
46%

117
43%

164
44%

398
44%

420
44%

No

491
47%

259
52%

232
43%

56
42%

79
47%

238
45%

118
56%

128
47%

141
46%

107
48%

115
49%

156
58%

43
18%

24
50%

48
79%

51
55%

138
62%

59
31%

63
46%

50
54%

26
50%

127
50%

125
46%

163
44%

415
46%

441
46%

Don't know

101
10%

34
7%

67
12%

13
10%

13
8%

55
10%

20
10%

23
8%

24
8%

28
12%

27
11%

17
6%

12
5%

4
9%

2
2%

13
6%

8
4%

13
9%

13
14%

4
8%

12
5%

29
11%

43
12%

85
9%

89
9%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 31

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 16

Q5. Thinking about Ed Miliband, would you say he... Understands people like me
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Yes

450
43%

33
45%

51
47%

34
40%

122
49%

155
41%

29
32%

2
29%

85
46%

No

491
47%

37
50%

53
48%

40
48%

104
41%

180
48%

50
54%

3
45%

90
49%

Don't know

101
10%

4
5%

6
5%

10
12%

25
10%

42
11%

13
14%

2
26%

10
5%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 32

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 17

Q5. Thinking about Ed Miliband, would you say he... Could make a good prime minister
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Con

Lab

Lib
Dem

Region

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Yes

308
30%

146
29%

162
30%

56
42%

52
31%

150
28%

50
24%

84
31%

87
28%

74
33%

63
27%

25
9%

168
72%

15
30%

6
10%

28
30%

22
10%

106
56%

43
31%

26
29%

17
32%

77
30%

78
29%

110
30%

265
30%

282
30%

No

620
60%

320
64%

301
55%

55
42%

107
63%

318
60%

141
67%

161
59%

184
60%

125
56%

151
64%

237
89%

39
17%

29
60%

52
86%

59
64%

191
85%

60
32%

82
59%

58
63%

26
51%

160
62%

160
59%

217
59%

536
60%

563
59%

Don't know

113
11%

33
7%

80
15%

20
15%

10
6%

63
12%

20
10%

29
10%

37
12%

26
11%

22
9%

6
2%

28
12%

5
10%

3
4%

6
6%

11
5%

23
12%

13
10%

8
8%

9
17%

20
8%

33
12%

43
12%

97
11%

106
11%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 33

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 17

Q5. Thinking about Ed Miliband, would you say he... Could make a good prime minister
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Yes

308
30%

21
28%

27
25%

17
20%

111
44%

93
25%

26
29%

1
18%

48
26%

No

620
60%

50
67%

72
66%

61
72%

108
43%

238
63%

58
63%

3
45%

122
66%

Don't know

113
11%

4
5%

10
9%

7
8%

32
13%

46
12%

8
8%

2
37%

14
8%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 34

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 18

Q6. Many people currently think that no single party will win the 2015 General Election in May, and another coalition will need to be formed,
or one party will have to try and run a minority government ON ITS OWN, without having a majority of seats in Parliament.
Putting aside your own party preference, IN THE EVENT THAT THERE IS NO CLEAR WINNER, which one of the following do you think would be best for Britain?
Base: All respondents

Gender

Age

Social Class

Vote In 2010
General Election

Voting Intention

Region

NET:
England &
Wales

Male

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

Con

Lab

Lib
Dem

North

Midlands

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Total

UKIP

Other

Scotland

NET:
England

Female

Wales

South

Labour forms a
coalition including the
SNP AND the Greens

195
19%

74
15%

121
22%

48
37%

46
27%

83
16%

18
8%

61
22%

57
18%

37
16%

41
17%

3
1%

85
36%

3
7%

5
8%

57
62%

7
3%

63
33%

29
21%

34
37%

13
26%

50
20%

48
18%

50
13%

147
16%

161
17%

The Conservatives form


another coalition with
Liberal Democrats

217
21%

118
24%

99
18%

9
7%

24
14%

131
25%

53
25%

63
23%

60
19%

41
18%

54
23%

127
48%

4
2%

21
44%

3
5%

3
3%

96
43%

10
5%

43
31%

23
25%

11
22%

49
19%

53
19%

80
22%

182
20%

194
20%

The Conservatives form


a coalition with UKIP

155
15%

89
18%

66
12%

10
7%

24
14%

85
16%

36
17%

38
14%

42
14%

44
20%

31
13%

55
21%

2
1%

1
1%

37
61%

3
3%

60
27%

8
4%

6
4%

7
8%

1
3%

51
20%

56
21%

40
11%

146
16%

148
16%

Labour forms a
coalition with the
Liberal Democrats

119
11%

56
11%

63
12%

21
16%

12
7%

62
12%

24
12%

39
14%

42
14%

18
8%

20
8%

1
1%

76
33%

11
23%

3
4%

3
4%

9
4%

56
30%

19
14%

3
4%

9
17%

29
11%

32
12%

46
12%

107
12%

116
12%

Labour and the


Conservatives form a
grand coalition
together

104
10%

48
10%

56
10%

8
6%

28
16%

44
8%

24
11%

27
10%

44
14%

20
9%

13
5%

24
9%

35
15%

3
6%

*
1%

5
6%

14
6%

18
9%

14
10%

4
4%

5
9%

29
11%

26
10%

40
11%

95
11%

100
11%

The Conservatives try


to form a minority
government

80
8%

54
11%

26
5%

10
8%

2
1%

33
6%

35
17%

19
7%

17
5%

23
10%

21
9%

39
15%

4
2%

2
5%

4
6%

11
11%

27
12%

4
2%

11
8%

7
8%

5
9%

21
8%

12
4%

35
9%

68
8%

73
8%

101
10%

30
6%

71
13%

10
8%

27
16%

54
10%

9
4%

19
7%

35
11%

20
9%

26
11%

12
4%

16
7%

7
15%

8
13%

5
5%

6
3%

18
10%

12
9%

6
7%

5
10%

16
6%

28
10%

46
12%

89
10%

95
10%

None of these

12
1%

10
2%

2
*

1
1%

1
*

8
1%

3
1%

3
1%

1
*

5
2%

3
1%

1
*

2
1%

*
*

1
*

2
1%

1
1%

2
2%

1
1%

1
*

2
1%

7
2%

10
1%

10
1%

Don't know

59
6%

19
4%

41
8%

15
11%

31
6%

8
4%

5
2%

11
4%

17
8%

26
11%

5
2%

9
4%

2
3%

5
5%

4
2%

9
5%

4
3%

5
5%

2
4%

11
4%

16
6%

26
7%

53
6%

55
6%

Other

6
4%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 35

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 18

Q6. Many people currently think that no single party will win the 2015 General Election in May, and another coalition will need to be formed,
or one party will have to try and run a minority government ON ITS OWN, without having a majority of seats in Parliament.
Putting aside your own party preference, IN THE EVENT THAT THERE IS NO CLEAR WINNER, which one of the following do you think would be best for Britain?
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Labour forms a
coalition including the
SNP AND the Greens

195
19%

14
19%

16
14%

5
6%

73
29%

39
10%

34
37%

*
3%

30
16%

The Conservatives form


another coalition with
Liberal Democrats

217
21%

16
21%

29
26%

23
27%

31
12%

81
21%

23
25%

3
48%

45
24%

The Conservatives form


a coalition with UKIP

155
15%

8
10%

22
20%

10
11%

35
14%

71
19%

7
8%

*
4%

30
16%

Labour forms a
coalition with the
Liberal Democrats

119
11%

7
9%

19
17%

12
14%

32
13%

42
11%

3
4%

1
11%

26
14%

Labour and the


Conservatives form a
grand coalition
together

104
10%

11
14%

7
7%

3
3%

31
12%

45
12%

4
4%

18
10%

The Conservatives try


to form a minority
government

80
8%

8
10%

6
6%

13
16%

5
2%

36
10%

7
8%

1
13%

14
8%

101
10%

10
14%

6
5%

15
18%

20
8%

39
10%

6
7%

1
21%

16
9%

None of these

12
1%

1
*

1
1%

6
2%

3
1%

2
2%

1
*

Don't know

59
6%

2
2%

3
3%

3
3%

19
8%

23
6%

5
5%

5
3%

Other

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 36

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 19

Q7. Irrespective of which party you yourself support, which team do you think is better able to manage the economy properly?
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Region

Con

Lab

Lib
Dem

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

David Cameron & George


Osborne

459
44%

269
54%

190
35%

46
35%

54
32%

229
43%

130
62%

131
48%

141
46%

88
39%

99
42%

240
90%

34
15%

22
45%

23
39%

16
17%

175
78%

29
15%

57
41%

29
32%

22
42%

123
48%

117
43%

168
45%

408
45%

430
45%

Ed Miliband & Ed Balls

178
17%

77
15%

101
19%

39
29%

27
16%

83
16%

29
14%

53
19%

51
16%

35
16%

39
16%

2
1%

116
49%

4
8%

6
9%

22
23%

10
4%

85
45%

28
20%

14
15%

13
25%

47
18%

43
16%

61
17%

151
17%

164
17%

Neither

347
33%

137
28%

210
39%

33
25%

83
49%

183
35%

48
23%

77
28%

104
34%

82
36%

83
35%

24
9%

73
31%

22
46%

31
52%

49
54%

32
14%

71
38%

49
35%

44
48%

17
33%

74
29%

100
37%

112
30%

286
32%

304
32%

58
6%

16
3%

42
8%

14
11%

4
2%

35
7%

5
2%

12
4%

11
4%

19
9%

16
7%

2
1%

12
5%

*
*

5
6%

7
3%

4
2%

4
3%

5
5%

13
5%

11
4%

28
8%

53
6%

53
6%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 37

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 19

Q7. Irrespective of which party you yourself support, which team do you think is better able to manage the economy properly?
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W.
in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

David Cameron & George


Osborne

459
44%

32
43%

56
51%

43
50%

75
30%

199
53%

29
32%

5
68%

88
48%

Ed Miliband & Ed Balls

178
17%

11
15%

27
25%

8
9%

66
26%

40
11%

14
15%

1
11%

38
21%

Neither

347
33%

28
38%

26
24%

34
40%

88
35%

116
31%

44
48%

1
18%

54
29%

58
6%

3
3%

1
1%

1
1%

23
9%

23
6%

5
5%

*
3%

3
2%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 38

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 20

Q8. When it comes to making sure that everyone, and especially the wealthy, pay their fair share of tax, would you trust...? Labour
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Region

Con

Lab

Lib
Dem

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Yes

535
51%

240
48%

295
54%

72
55%

102
61%

281
53%

79
37%

149
54%

170
55%

102
46%

114
48%

73
27%

211
90%

22
46%

20
34%

49
53%

51
23%

155
82%

63
46%

44
48%

28
54%

125
49%

140
52%

197
53%

462
51%

490
52%

No

447
43%

243
49%

204
38%

50
38%

62
37%

217
41%

118
56%

118
43%

113
37%

110
49%

106
45%

184
69%

18
8%

24
50%

40
66%

42
45%

154
69%

30
16%

67
48%

42
45%

20
37%

116
45%

110
40%

160
43%

386
43%

405
43%

60
6%

16
3%

45
8%

9
7%

5
3%

33
6%

14
7%

7
3%

24
8%

13
6%

17
7%

11
4%

5
2%

2
4%

2
2%

19
8%

4
2%

8
6%

6
6%

5
9%

15
6%

22
8%

13
3%

50
6%

55
6%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 39

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 20

Q8. When it comes to making sure that everyone, and especially the wealthy, pay their fair share of tax, would you trust...? Labour
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Yes

535
51%

44
58%

56
51%

36
43%

134
53%

195
52%

44
48%

2
32%

99
54%

No

447
43%

30
40%

50
45%

46
55%

98
39%

160
42%

42
45%

3
42%

79
43%

60
6%

1
1%

5
4%

2
2%

20
8%

23
6%

6
6%

2
26%

6
3%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 40

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 21

Q8. When it comes to making sure that everyone, and especially the wealthy, pay their fair share of tax, would you trust...? The Conservatives
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Region

Con

Lab

Lib
Dem

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Yes

349
33%

188
38%

161
30%

32
24%

48
28%

177
33%

92
44%

100
37%

86
28%

93
41%

70
30%

198
74%

27
11%

14
29%

16
26%

11
12%

142
63%

22
12%

47
34%

32
35%

14
27%

99
39%

82
30%

121
33%

303
34%

317
33%

No

636
61%

295
59%

341
63%

86
66%

117
69%

326
61%

107
51%

162
59%

201
65%

129
57%

143
61%

65
24%

194
83%

32
67%

45
74%

79
86%

74
33%

164
87%

85
62%

57
62%

35
67%

140
55%

171
63%

232
63%

544
61%

579
61%

57
6%

16
3%

42
8%

13
10%

4
2%

29
5%

12
6%

11
4%

20
7%

3
2%

23
10%

4
1%

13
6%

2
4%

2
2%

8
4%

3
2%

6
4%

3
3%

4
7%

17
7%

17
6%

17
5%

51
6%

55
6%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 41

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 21

Q8. When it comes to making sure that everyone, and especially the wealthy, pay their fair share of tax, would you trust...? The Conservatives
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Yes

349
33%

30
40%

36
32%

36
43%

62
25%

133
35%

32
35%

3
38%

66
36%

No

636
61%

43
57%

70
63%

46
54%

165
66%

227
60%

57
62%

2
36%

113
61%

57
6%

2
3%

4
4%

3
4%

24
10%

17
5%

3
3%

2
26%

6
3%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 42

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 22

Q8. When it comes to making sure that everyone, and especially the wealthy, pay their fair share of tax, would you trust...? The Liberal Democrats
Base: All respondents

Gender

Total

Age

Social Class

Vote In 2010
General Election

Voting Intention

Male

Female

18-24

25-34

35-64

65+

AB

C1

C2

DE

Con

Lab

Lib
Dem

UKIP

Other

Region

Con

Lab

Lib
Dem

Scotland

Wales

North

Midlands

South

NET:
England

NET:
England &
Wales

Unweighted base

1042

488

554

120

164

525

233

410

242

133

257

280

239

56

64

99

274

217

142

90

52

261

269

370

900

952

Weighted base

1042

499

543

131

169

531

211

274

307

225

236

267

234

48

60

92

224

189

138

92

52

257

271

370

898

950

Yes

462
44%

245
49%

218
40%

52
40%

66
39%

258
49%

86
41%

138
51%

147
48%

87
39%

90
38%

154
58%

116
50%

39
81%

19
31%

32
35%

115
51%

77
41%

88
64%

39
43%

14
27%

126
49%

132
49%

151
41%

409
46%

423
45%

No

487
47%

232
47%

255
47%

60
46%

96
57%

223
42%

108
51%

121
44%

124
40%

125
56%

117
50%

101
38%

109
47%

9
18%

37
61%

53
58%

97
43%

104
55%

42
30%

41
45%

30
58%

112
44%

119
44%

185
50%

416
46%

446
47%

92
9%

21
4%

71
13%

19
15%

6
4%

50
9%

17
8%

14
5%

36
12%

13
6%

29
12%

12
5%

9
4%

*
*

5
8%

6
7%

13
6%

8
4%

8
6%

12
13%

8
15%

18
7%

20
8%

34
9%

72
8%

81
8%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 43

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 22

Q8. When it comes to making sure that everyone, and especially the wealthy, pay their fair share of tax, would you trust...? The Liberal Democrats
Base: All respondents

Total

Constituency category
Safe
Labour
Safe
(i.e.
Conser
Lab
vative
Lab
Con
held
(i.e.
held
held
AND
Con
AND
AND
LDLab>10 held>1
LAB<10 CON<15
held
.1%,
5.1%,
%, in
% in
seats
in
in
Scotla
E&W.
E&W. in E&W E&W)
E&W)
nd

Other

All
LabCon
margin
als
(1+2)
above.

Unweighted base

1042

89

130

79

252

349

90

219

Weighted base

1042

75

110

85

251

378

92

185

Yes

462
44%

38
51%

56
51%

44
52%

76
30%

187
50%

39
43%

*
6%

94
51%

No

487
47%

36
48%

49
45%

36
43%

139
55%

165
44%

41
45%

3
45%

85
46%

92
9%

1
1%

5
5%

4
5%

36
14%

25
7%

12
13%

3
48%

6
3%

Don't know

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 44

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 23

Q.C/D Voting in May 6th 2010 General Election


Base: All respondents
Unweighted
Total

Weighted
Total

Unweighted base

1042

1042

Weighted base

1042

1042

Conservative

274
26%

224
21%

Labour

217
21%

189
18%

Liberal Democrat/
Liberal

142
14%

138
13%

Scottish National
Party/SNP

19
2%

14
1%

Plaid Cymru

3
*

3
*

Green Party

14
1%

19
2%

UKIP

27
3%

19
2%

BNP

2
*

1
*

Other

7
1%

3
*

Did not vote

262
25%

312
30%

Refused

47
5%

76
7%

Don't know

28
3%

45
4%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 45

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 24

Classification
Base: All respondents
Unweighted
Total

Weighted
Total

Unweighted base

1042

1042

Weighted base

1042

1042

Gender
Male

488
47%

499
48%

Female

554
53%

543
52%

Age
18-24

(21)

120
12%

131
13%

25-34

(29.5)

164
16%

169
16%

35-44

(39.5)

160
15%

203
19%

45-54

(49.5)

196
19%

176
17%

55-64

(59.5)

169
16%

152
15%

(70)

233
22%

211
20%

65+
Average age

47.74

46.33

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 46

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 24

Classification
Base: All respondents
Unweighted
Total
Weighted base

1042

Weighted
Total
1042

Social Grade
AB

410
39%

274
26%

C1

242
23%

307
29%

C2

133
13%

225
22%

DE

257
25%

236
23%

North

351
34%

349
33%

Midlands

321
31%

323
31%

South

370
36%

370
35%

Region

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 47

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 24

Classification
Base: All respondents
Unweighted
Total
Weighted base

1042

Weighted
Total
1042

Working status
Full-time

511
49%

459
44%

Part-time

136
13%

130
13%

Not working but seeking


work or temporarily
unemployed/sick

43
4%

62
6%

Not working/not seeking


work

42
4%

56
5%

Retired

260
25%

271
26%

Student

36
3%

55
5%

Refused

14
1%

9
1%

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

Page 48

Opinion Poll
CATI Fieldwork : 10th-12th April 2015
Absolutes/col percents

Table 24

Classification
Base: All respondents
Unweighted
Total
Weighted base

1042

Weighted
Total
1042

Tenure
Own outright

351
34%

339
33%

Own with a mortgage

378
36%

362
35%

Council

77
7%

135
13%

Housing Ass.

51
5%

40
4%

153
15%

144
14%

Rent free

2
*

1
*

Refused

30
3%

22
2%

Rented from someone


else

Prepared on behalf of The Guardian by ICMUnlimited - Confidential

You might also like