Project online business

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Published by Elena Nichifor
online business
online business
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Published by: Elena Nichifor on May 25, 2015
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Introduction
This paper analyzes the steps that must be completed in order to achieve increating,
developing, and sustaining an online business. The company we have chosen to
analyze it is S.C. ALEXA T!A". S.#.L. due to its short time $rom lauchingand its success$ul
activity up to the moment. A h e a l t h y l i $ e s t y l e , i n c l u d i n g p r o d u c t s a n d s e r v i c e s
$ o r c u s t o m e r s , h a s become increasingly over the last decade. %ore and more
governmental and non&governmental organizations are promoting a healthy li$estyle as
people's individuald e c i s i o n $ o r h e a l t h , y e t d o c t o r s c o n t i n u e t o w a r n u s
t h a t w e h a v e t o p r o t e c t ourselves $rom diseases. %odern science con(rms that eating
a balanced diet cando a lot to promote long&term health. )ecause o$ end&users growing
demand $or $ast$ood and the $act that an increasing percentage $eel the need to
eat healthy, webelieve that our products will be well received among consumers and that they
willb u y t h e m . * e c o n ( r m t h i s b e l i e $ w i t h r e s e a r c h
d e m o n s t r a t i n g t h a t m o s t respondents +-/ are aware that healthy $ood
impacts their 0uality o$ li$e. The company $ocuses on the wider $ood industry, with a
segment catering to the healthy$ood mar1et and, within this, a segment catering to the healthy
$ast $ood mar1et,developing meals that are easily accessible +0uic1 purchase/,
delicious, and noth a r m $ u l t o h e a l t h . 2 n $ a c t , t h e $ o o d s p r o v i d e n u t r i e n t s
t hat he lp pr event andr espo nd t o di3 er ent t yp es o$ diseases. ALE XA
456S competitors all $ocus onm e e t i n g t h e s a m e p r i m a r y n e e d s
w i t h i n t h e s h o r t e s t p o s s i b l e t i m e 7 t h e s e companies include suppliers
o $ $ a s t $ o o d , ( n i s h e d a n d s e m i & ( n i s h e d t h e r m a l treatment products +$rozen,
preserved, and other pac1aged products/, and (nishednon&thermal treatment products
+sandwiches, salads, snac1s, etc./
Competitors:
The main competitors on the activity domain where the (rm activates, whichis the $ast&$ood
industry, are mainly the ones which deliver pizza in )ucarest and the$ast&$oods, here in )ucarest. The main
di3erence on which the company has assuredits success is the $act that i$ o3ers (rst o$ all,
coo1ed meals +not only $ast&$ood product/ and delivery.Considering all mentioned above, the
main competitors are8& % a v e r i 1 & L a
% i c u t u

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Customers and language:
The targeted customers are basically the employees that wor1 in )ucarest,a l s o t h e
wor1ers which are in charge in building and developing all
t h e neighborhoods which are in a wor1 ; in ; progress near )ulevardul <hencea, wherethe
company operates. The site was elaborated in such a way that has a simple, common and
easyto understand language in order to be accessible to people o$ various social classes.
Uniqueness:
The company has gained its competitive advantage =ust $rom the beginningby o3ering (rst
o$ all, not only $ast&$ood product, catering services, but also by having the possibility
o$ delivering it. The company had its main purpose, =ust $romthe beginning to ta1e advantage
o$ this niche, which is the delivery at small priceso $ $ r e s h s a l a d s , c o o 1 e d m e a l s ,
d e s e r t s a n d $ a s t & $ o o d p r o d u c t s . % o r e o v e r, t h e c o m p a n y h a s d e v e lo p e d a
s e t o $ s p e c i a l c a t e r i n g o 3 e r s , p e r s o n a l i z e d $ o r e a c h client. The things that ma1e
this company uni0ue in this (eld is the deliveryconditions o$ various products that ALEXA 45 o3ers.
4or an order which is higherthan >? lei $or the si@th sector and ?? de lei $or the rest, the delivery
it i$ $or $ree,all the transportation costs being supported by the company.Even i$ the company has
started its operations in Bovember ?-, the (rstresults were being visible. Daving a
good promotion set =ust by the beginning +by<oogle Ad*ords/, the company got the $ollowing result8
Products:
The company o3ers the di3erent sets o$
products8& 4 a s t & $ o o d & C a t e r i n g & C o o 1 e d
m e a l s & 5 e s e r t s & S a l a d s 4or the $ast&$ood
a c t i v i t y , t h e ( r m o 3 e r s 1 e b a b , $ r i e s , h a m b u r g e r , cheeseburger,
chic1en snitzel, all these products being at the smallest prices in )ucarest.4or the
catering activity, the (rm ma1es an individual o3er and set o$ pricesdepending on the demand
o$ the potential clients. The coo1ed meals are coming with a special o3er, as a response to
themar1eting study conducted by the company. *hat is uni0ue is the $act that the (rmo 3 e r s
menus $or =ust ? lei, $or which you can personalize depending on
e a c h customer pre$erences. The menu is composed $rom a meat product, a stung $orthose
sta1es +even i$ it is about rice, potatoes, beans, etc./ and a salad. All o$ these$or ? lei.4or
the services part, as we mentioned above, the company o3ers a $ree delivery $or
orders higher than >? lei $or si@th sector and ?? lei $or the rest o$ thesector in )ucarest. The
order is retrieved by the employee which is specially in charge with thisoperation and has the
obligation to deliver it to the 1itchen in order to be done, inthe $astest possible way. All the $ood is
prepared and pac1ed by this company at the

( r m 6 s h e a d 0 u a r t e r , o n ! r e l u n g i r e a < h e n c e a . 2 n t h i s w a y, A L E X A & 4 5
S . # . L . ensures a $resh meal, prepared =ust be$ore to be delivered.
Companys business plan:
The company $ounders believe that there is an opportunity $or F0uic1 healthymealsG due to the
$ollowing reasons8H Dealthy $ood helps maintain a youth$ul appearance, which is
becoming asocial value7H Dealthy eating contributes to maintaining and promoting health and
helpsprevent chronic diseases7H D e a l t h y $ o o d i s c r u c i a l i n p l a n n i n g t h e
$ u t u r e h e a l t h o $ o 3 s p r i n g a n d progeny7H Dealthy $ood may also be tasty and
available7H Signs that indicate the $ood is healthy7H %odern pac1aging method7H Clear
mar1et opportunityH The innovative business model being used.
Company's competitive advantages:
ALEXA 45 o3ers hot, readymade meals that will be both tasty
a n d nutritionally balanced. Currently, such a supplier does not e@ist on the mar1et.
Thecompany gets its raw materials $rom Selgros, where is has a (delity card. T h u s , t h e
company has $our main competitive advantages8
e a s y accessibility, high 0uality o$ products, comprehensive services, and meeting
theneeds o$ consumers. The need to start this business has come $rom the observation o$ a
bigopportunity $or opening a business which ensures a $ast delivery o$ a hot
healthymeal, when the potential customer is at the oce or at his wor1place.*e thin1 that our
products will be well received by customers, who will buyt h e m b e c a u s e t h e y l i 1 e $ a s t
$ o o d , b u t w a n t t o e a t m o r e h e a l t h y $ o o d s . 2 n d e e d , research shows that most
people +-/ realize that healthy $ood impacts 0uality o$ li$e. *e believe that we can
satis$y customers by providing a greater diversity o$ products and modern pac1aging that
promotes the impression o$ product $reshness.Customers will always believe that product is
$resh. 2nitially, we will invest m u c h o $ o u r r e s o u r c e s i n m a r 1 e t i n g t o
c r e a t e o u r b r a n d . * e a l s o t h i n 1 t h a t companies will be interested in
purchasing our product because they realize thatmotivated and healthy wor1ers are
good wor1ers. All these will contribute to the success o$ the company. Employees will have
much more time because they will notneed to thin1 about what and where to eat. Every day,
they will be able to order $ood online $or another dayIas a group or individually. Each
company on the website will have its own port$olio that includes individuals6 orders. *ith such
list theywill be able to regulate daily meals while employees remain at wor1 and up to datewith

tas1s. *e assume that, in the initial phase, our customers will be companiesbuying larger
volumes o$ products7 thus, we will have lower costs associated withlogistics.*hy an online
businessJ The reasons are simple. 4irst o$ all, the access to aworldwide mar1et. The beauti$ul
thing about an online business is the ability to run it -K withoutboundaries. There are no
geographical boundaries and there are no speci(c hours o$ operation && an online business can
produce revenue around the cloc1. *ith a wellt h o u g h t & o u t s o c i a l m e d i a p l a n ,
s e a r c h & e n g i n e o p t i m i z a t i o n a n d p a i d m e d i a strategies, an online business
can thrive. The access to the entire world right at the(ngertips. The lu@ury o$ being able to
target speci(c states, regions and countriesgives an upper hand to online&based
businesses. Second o$ all, once a success$ul mar1eting and advertising strategy is
identi(ed an online business can simply openup its target and increase budget to grow very
$ast. The company $ocuses at thistime on
"brand building" which actually means building a potential customer's trust in your
company or product. Providing an online presence not only gives a customer access
to your product or service, but italso provides a way for the customer to "check out"
your company. Online reviews, your interactions withother customers and the
frequency and quality of your posts help to form a positive impression of
your company in the potential customer's mind, making a future sale more likely.
Equipment
When talking about equipment, for the production part the company runs
its business fromPrelungirea hencea, having as employees two chefs which are
in charge with the food preparation, twodelivery men with scooters and two with a
car.!or the online part, of taking the orders, the owner of the business does it by
himself with the helpof his wife. t takes the order online and then transmit it to
the chefs. #he physical equipment is composedby one laptop and two mobile
phones. #he online page was created with a help of the owner$s
friend,having as a base hers e%perience with &icrosoft Web %press (,
and then hosted by )loudPoint, for which the company has paid **+ lei for the
domain registration and + lei for the hosting part for one year,which brings up to
a total of more or less than -- lei.