An advertising agency is a company that carries out all or some aspects of advertising production for firms by which it has

been hired. Some agencies handle all phases of advertising campaigns, from performing market research and establishing product branding strategies to producing ads and placing them in appropriate outlets. Other agencies specialize in one or more of these functions. Advertising agencies typically have the resources to fulfill all aspects of a clients advertising needs.

Top 10 Advertising Agencies

1. Ogilvy & Mather 2. JWT 3. Mudra Communication 4. FCB

l!a Advertising "td

5. #edi$$usion %& & # 6. McCann 'ric!son (ndia "td 7. #) *+amy BB%O Advertising "td, 8. -rey World+ide .(/ 0vt, "td, 9. Burnett (ndia 0vt, "td, 10. Contract Advertising (ndia "td,

.source1 http: www.chillibreeze.com articles top!ten!advertising!companies!in!"ndia!#t.asp/

In my report leo burnett is my ad agency for my client McDonalds.

"eo Burnett (ndia $eo %urnett "ndia came into e&istence as 'haitra Advertising (vt.$td. in )*+,. -he affiliation with the $eo %urnett network first began on )*.+/ the name of agency was changed to 'haitra $eo %urnett (vt. $td. -oday $eo %urnett "ndia is one of the top )0 agencies in "ndia and operates through 1,. advertising professionals in 2 strong offices across the country! 3umbai, 4elhi, 5olkata and %angalore. -hey believe in 6)7 %uilding brand believers, 6,7 An ideas culture, 617 %uilding an intense bond.

Departments in Leo Burnett

'lient Serving Account planning

%epartments
Media 'reative (ersonal 8elation

Client is a customer of a professional service provider like for an advertising agencies. client is the principal for their agent or for contractor. "n my report 3c4onald is a client for $eo %urnett ad agency. $eo %urnett is playing an important role for 3c4onalds to satisfy its wants.

Ma2or client o$ "eo Burnett 1. McDonalds ". #amsung &. 'ninor *. +ata %apital !. +ata #alt -. .D/% Life Insurance 1. )eneral Motor 8. W isper $. %omplan 1(. )lucon D 11. + ums 'p 1". Maa,a 1&. 0erfetti 1*. +ide 1!. Bacardi

0ositioning is how do you want your brand to be considered by consumers when compared to other competing brands. (ositioning is based on product features such as colour, price, fluffiness, 9uality of service, innovative approach, etc. %efore positioning companies has to do segmentation and targeting. Segmentation is dividing the market into segments upon some set of criteria and evaluating the profitability of each segment -argeting is selecting one or more segments and going after them 6source: http: answers.yahoo.com 9uestion inde&:9id;,00+0110)))<,)AA=a)km7

#epositioning can be re9uired as the market changes and new opportunities occur. -hrough repositioning the company can reach customers they not intended to reach in the first place. "f a brand has been established at the market for some time and wish to change their image they can consider repositioning, although one of the hardest actions in marketing is to reposition a familiar brand. 8e!positioning is 9uite lot more difficult and e&pensive compared to initial positioning. >ou know the saying ?only one chance to make first impression? also applies to the world of branding. 8e!positioning is when you want your brand to be considered associated with different features. @or e&ample, 5"A cars has repositioned themselves from being some brand into being a cool brand .. 'adillac has repositioned themselves from being classical car for the rich and old into more affordable elegant car ... Oldsmobile has tried to reposition themselves as Anot your father?s carA but it was unsuccessful repositioning. 6source: http: answers.yahoo.com 9uestion inde&:9id;,00+0110)))<,)AA=a)km7

"ndian @ast @ood "ndustry

-he fast food industry in "ndia has evolved with the changing lifestyles of the young "ndian population. -he sheer variety of gastronomic preferences across the regions, hereditary or ac9uired, has brought about different modules across the country. "t may take some time for the local enterprise to mature to the level of international players in the field. 3any of the traditional dishes have been adapted to suit the emerging fast food outlets. -he basic adaptation is to decrease the processing and serving time. @or e&ample, the typical meal which called for being served by an ever alert attendant is now offered as a 3ini!3eal across the counter. "n its traditional version, a plate or a banana leaf was first laid down on the floor or table. Several helpers then waited on the diner, doling out different dishes and refilling as they got over in the plate. "n the fast food version, a plate already arranged with a variety of cooked vegetables and curries along with a fi&ed 9uantity of rice and "ndian flatbreads is handed out across the counter against a prepaid coupon. -he curries and breads vary depending on the region and local preferences. -he higher priced ones may add a sweet to the combination. 8efills are generally not offered. -he diversity of "ndian cuisine poses logistical problems when it comes to handling. Bence it is common to serve different cuisines at different counters within the same premises. (resence of a large vegetarian population, who eschew non!vegetarian food, has given rise to outlets which e&clusively serve vegetarian fast food. Also, different variety of food may be served depending on the times of the day. %everages such coffee, tea, soft drinks and fruit #uices may also be served in such outlets. Some outlets may additionally have specially designed counters for ice!cream, chaats etc. 6source: http: en.wikipedia.org wiki "ndianCfastCfood7

3c4onalds "ndia 3c4onald?s is the world?s leading food service retailer with more than 11,000 restaurants in )). countries serving more than D+ million customers each day.

"n "ndia, 3c4onald?s has two "ndian entrepreneurs: Amit Eatia, =ice 'hairman, Bardcastle 8estaurants (vt. $td, which has been awarded a 4evelopment $icensee status by 3c4onald?s 'orporation, F.S.A, spearheads 3c4onald?s operations in Gest H South "ndia, while 3c4onald?s restaurants in Iorth H Jast "ndia is managed by =ikram %akshi?s 'onnaught (laza 8estaurants (rivate $imited, which is still a Eoint =enture with 3c4onald?s 'orporation. @or Bardcastle 8estaurants (vt. $td 6?B8($?7, the transition to a 4evelopment $icensee implies a higher level of commitment by 3c4onald?s 'orporation as it enhances its trust in the local partner. 3c4onald?s ensures that the evolution to a 4evelopment $icensee takes place only after the financial strength, viability, profitability and long ! term sustainability of the business is assured. 'elebrating over )< years of leadership in food service retailing in "ndia, 3c4onald?s "ndia now has a network of over ,<0 restaurants across the country. 3c4onald?s "ndia is a leader in the food retail space, with a presence of more than ,<0 restaurants serving more than D.< lakh customers daily in "ndia. 3c4onald?s "ndia and B8($ in particular has an aggressive e&pansion plan ! including market e&pansion, new customer outreach formats and menu e&pansion. Gith B8($ becoming a 4evelopment $icensee in the year ,0)0, there are strong and robust commitments to investments, e&pansion and growth. %y ,0)2, B8($ plans to double the number of restaurants it currently has. B8($ is e&panding its reach by e&panding the portfolio and access points with formats like from kiosks, drive thrus, web!delivery and petrol pumps in addition to the restaurants. "n ,0),, B8($ plans to open other 1<!20 3c4onalds restaurants in Gest and South "ndia.