Professional Documents
Culture Documents
Research Report
Analysis of
Customer
Satisfaction in
India
International
trade fair
May 18
2015
Mayank Singh
Certificate
I, Mr. Mayank singh certify that the Summer Training Report (Paper Code MIB-201)
entitled Analysis of Customer Satisfaction in India International Leather Fair2013
Delhi is done by me and it is an authentic work carried out by me at ITPO, Pragati
Maidan New Delhi. The matter embodied in this Report has not been submitted earlier
for the award of any degree or diploma to the best of my knowledge and belief.
Certified that the Summer Training Report (Paper Code MIB-201) entitledAnalysis of
Customer Satisfaction in India International Leather Fair2013 Delhi in done by
Ms. Shipra Singhal, Roll No. 0619114313, is completed under my guidance.
Countersigned
Director/Project Coordinator
ACKNOWLEDGEMENT
I would like to express my deep gratitude to all those who helped and guided me throughout
the project. I am deeply indebted to Mr.....Name of director..... For giving me the opportunity
to work on this challenging project and for being the pillar of strength for me throughout my
project lifecycle. I wish to express my gratitude to Mr. ...Guide name...for his unmatched
guidance, valuable suggestions and for sharing his vast reservoir of knowledge and experience
during the entire life of project.
A very special thanks to all my team members, for giving me an excellent
environment to work in, without their support this module of mine would not have been a
success.
EXECUTIVE SUMMARY
The researcher has taken up the Internship Project on the topic on Analysis of
Customer Satisfaction in India International Leather Fair2013 Delhi organized at
ITPO, Pragati Maidan New Delhi.
CHAPTER-1
PROFILE OF THE COMPANY
1.1 Introduction of The Organisation:
INDIA TRADE PROMOTION ORGANISATION
ITPO, the premier trade promotion agency of the Ministry of Commerce & Industry,
Govt. of India is committed to showcase excellence achieved by the country in diverse
fields especially trade and commerce.
ITPO has an extensive infrastructure as well as marketing and information facilities that
are availed by both exporters and importers. ITPO's overseas offices assist buyers seeking
information relating to sourcing products from India. ITPO's overseas offices at New
York, Frankfurt, Tokyo" Moscow and Sao Paulo are pursuing opportunities for
enhancement of India's trade and investment.
ITPO manages India's only world class exhibition complex which is being renovated,
modernized and upgraded from time to time to keep it in a high standard of fairworthiness. Spread over 149 acres of prime land in the very heart of India's capital and
bustling mega polis, New Delhi, Pragati Maidan offers 62650 sq. meters of covered
exhibition space in 17 halls besides 10,000 sq. meters of open display area. New halls
have been added recently. ITPO has an extensive infrastructure as well as marketing and
information facilities that are availed by both exporters and importers.
Address
Tele fax
91-11-23371492, 23371493
Telephone
91-11-23371540 (EPABX)
Website
http://www.indiatradefair.com
info@itpo.gov.in
Type
Government Organization.
Industry
Headquarter
Delhi
Regional Offices
a) MUMBAI
b) BANGALORE
c) KOLKATA
d) CHENNAI
Logo of organization
ITPO provides a wide spectrum of services to trade and industry and acts as a catalyst for
growth of India's trade. ITPO approves holding of international trade fairs in India and
regulates holding of various expositions in India primarily to avoid any duplication of
efforts while ensuring proper timing. It manages India's world class exhibition complex
which is constantly upgraded to keep it in a high standard of readiness. Spread over 149
acres of prime land in the heart of India's capital, New Delhi, Pragati Maidan offers about
61,290 sq. mtrs. of covered exhibition space in 16 halls, besides 10,000 sq. mtrs. of open
display area. The state-of-the-art exhibition halls have enhanced the appeal of Pragati
Maidan as the ideal center for an increasing number of fair organizers and business
visitors from different parts of the world.
The Chennai Trade Centre which addresses a long-felt need for a permanent and modern
exhibition venue in Tamil Nadu has already emerged as a hub of trade-related activities
in the region. During the year 2006-07, CTC hosted 49 trade fairs and 85 conventions
related programmers.
Likewise, the formal commissioning of the Trade Centre Bangalore (TCB), at Whitefield
on September 20, 2004 as a joint initiative of TPO and the Karnataka State Industrial
Area Development Board, is the harbinger of an added impetus to trade promotion
through fairs, exhibitions and associated activities of the State and Southern region.
During 2006-07, TCB hosted 21 trade-related events.
On the advice of Department of Commerce, ITPO has been coordinating the construction
of an exhibition-cum-trade complex 'North East Trade Centre' at Sarusajai, Guwahati
under 'Assistance to Sates for Developing Export Infrastructure and Allied Activities
(ASIDE)' Scheme, for facilitating trade in North-Eastern States. Spread over an area of
10 acres on the NH-37; the constructed exhibition complex under Phase-I of
development, consists of three fully air-conditioned halls of 800 sq.mtrs. each entrance
lobby and plaza, mini convention-cum-conference room in a total plinth area of 8,700 sq.
mtrs.
association
by
the
State
Governments
and
Industrial
Development
The identification and selection of overseas fairs is based on the opportunities that these
exhibitions offer to Indian exporters. ITPO extends a variety of facilities to participants
including market information, publicity and visitor promotion, design and display
inputs, freight handling and clearing and insurance of cargo. ITPO has an extensive
infrastructure as well as marketing and information facilities that are availed by both
exporters and importers. ITPO's overseas offices assist buyers seeking information
relating to sourcing products from India.
1.3.1 Mission
i.
ii.
iii.
iv.
v.
vi.
To encourage and involve medium scale & small scale industrial units in
export promotion efforts.
vii.
viii.
To conduct in-house and need based research on trade and export promotion.
ix.
x.
xi.
1.3.2 Vision
In furtherance of above, the strategy during the year would specifically focus on the
following:
i.
ii.
iii.
iv.
10
Engineering items
S.NO Product group
code
01
02
Builders' Hardware
03
Castings
04
05
Diesel Engines
06
07
08
Forgings
09
10
Fluid Systems
10
11
11
12
Industrial Fasteners
12
13
Medical Instruments
13
14
14
15
15
16
Sewing Machines
16
17
Agricultural Machinery
17
18
18
Managing the extensive trade fair complex, Pragati Maidan in the heart of
Delhi.
ii.
iii.
Facilitating the use of Pragati Maidan for holding of trade fairs and exhibitions
by other fair organizers both from India and abroad.
iv.
v.
vi.
Organizing Buyer-Seller Meets and other exclusive India shows with a view to
bringing buyers and sellers together.
vii.
Organizing India Promotions with Department Stores and Mail Order Houses
abroad.
viii.
ix.
x.
Enlisting the involvement and support of the State Governments in India for
promotion of India's foreign trade.
xi.
12
The number of employees in year of 2010-11 was 930 where the net income was 1640.8
(million) and revenue was 775.7. As per increases in no of employees year of 2011-12
was 989 and net income was 1830.3 (million) and revenue was 3365.8 .In the year of
2012-2013 Net income increase to 1830.3 (million) in year of 2012-13 the no. of
employees was 1054 and the revenue was 3737.9.
In ITPO, the no. Of employees for the year
Year
No. Of Employees
2010-11
930
2011-12
989
2012-13
1054
13
Executive Director
Shri Malay Shrivastava
General Manager
Shri Vikram
Sahgal
Deputy General
Manager
Shri Abhijit Basu
General Manager
Shri Dalel Singh
General Manager
Shri S.K Sharma
Deputy General
Manager
Shri S.M.Lodha
Deputy General
Manager
Shri D.S.Rawat
General Manager
Shri Arun Chandra
Deputy General
Manager
Shri Y.K.Sharma
Manager
Shri Hitesh Sethi
Deputy Manager
Shri Anoop Kumar
Deputy
Manager
Shri Azam Khan
Deputy
Manager
Shri S.U.Siddiqi
14
Deputy Manager
Smt. Jasdeep
Kaur
Present share of India and exhibitor industry is about Rs.1100 (crores) and it is going at
the rate of about 15% annually.
As an organizer ITPOS share in the trade and an industry in India is about 10%. As an
venue provider ITPOs share should be about 40%. About 600 exhibitions takes place out
of which about 100 exhibitions are organized in Pragati Maidan. In terms of number of
fairs held in Pragati Maidan has about 15-16% of the market share in India.
Designation
Executive Director
General Manager
Manager
Deputy Manager
Shri S.U.Siddiqi
15
16
CHAPTER-2
Theoretical Prospective
Prospect Theory explains that the risk preferences of individuals are dependent on
whether they perceive their options as either gains or losses with regards to their current
situation .The theory of comparative advantage suggests that a country should specialize
in producing those goods that it can produce most efficiently, while buying goods that it
can produce relatively less efficiently from other countries. Furthermore, the theory
suggests that opening a country to free trade stimulates economic growth, which creates
dynamic gains from trade. Therefore, it would follow that if low-wage countries can
make certain products more efficiently than high wage countries, the low wage countries
should produce and export those products. While trade barriers may protect workers and
companies, they are a short-term fix at best. Moreover, by protecting industries, the
government is not encouraging companies to become more efficient. Instead, they are
promoting inefficiency. Consumers lose out because they have higher prices and less
choice. The principle tenant of mercantilism is that a country should maintain a trade
surplus, even if that means that imports are limited by government intervention. This
policy is bankrupt for at least two reasons. First, it is inconsistent with the general notion
of globalization, which is becoming more and more prevalent in the world. A policy of
mercantilism will anger potential trade partners because it will exclude their goods from
free access to the mercantilist countrys markets. Eventually, a country will find it
difficult to export if it imposes oppressive quotas and tariffs on its imports. Second,
mercantilism is bankrupt because it hurts the consumers in the mercantilist country. By
denying its consumers access to either cheaper goods from other countries or more
17
Being a first mover can have important competitive implications, especially if there are
economies of scale and the global industry will only support a few competitors. Firms
need to be prepared to undertake huge investments and suffer losses for several years in
order to reap the eventual rewards. In its purest sense, mercantilism is a bankrupt theory
that has no place in the modern world. The principle tenant of mercantilism is that a
country should maintain a trade surplus, even if that means that imports are limited by
government intervention. This policy is bankrupt for at least two reasons. First, it is
inconsistent with the general notion of globalization, which is becoming more and more
prevalent in the world. A policy of mercantilism will anger potential trade partners
because it will exclude their goods from free access to the mercantilist countrys markets.
Eventually, a country will find it difficult to export if it imposes oppressive quotas and
tariffs on its imports. Second, mercantilism is bankrupt because it hurts the consumers in
the mercantilist country. By denying its consumers access to either cheaper goods
from other countries or more sophisticated goods from other countries, the mercantilist
countrys ordinary consumers suffer. There are at least three main implications of the
material discussed in this chapter for international businesses: location implications, firstmover implications, and policy implications.
18
19
20
according to their situation on the grid. The four cells of this matrix have been called as
Stars, Cash Cows, Question marks and Dogs. Each of these cells represents a particular
type of business.
10 x
1 x 0.1 xs
Figure 2.1: BCG Matrix
2.11 Stars:
Stars operate in high growth industries and maintain high market share. Stars are both
cash generators and cash users. They are the primary units in which the company should
invest its money, because stars are expected to become cash cows and generate positive
cash flows. Yet, not all stars become cash flows. This is especially true in rapidly
changing industries, where new innovative products can soon be outcompeted by new
technological advancements, so a star instead of becoming a cash cow, becomes a dog.
21
2.14 Dogs:
Dogs hold low market share compared to competitors and operate in a slowly growing
market. In general, they are not worth investing in because they generate low or negative
cash returns. But this is not always the truth. Some dogs may be profitable for long period
of time, they may provide synergies for other brands or SBUs or simple act as a defense
22
Easy to perform;
ii.
iii.
b) Limitations of Matrix:
i.
ii.
It does not define what market is. Businesses can be classified as cash cows,
while they are actually dogs, or vice versa.
iii.
It does not include other external factors that may change the situation
completely.
iv.
Market share and industry growth are not the only factors of profitability. Besides,
high market share does not necessarily mean high profits.
v.
It denies that synergies between different units exist. Dogs can be as important as
cash cows to businesses if it helps to achieve competitive advantage for the rest of
the company.
23
Strengths:-
Weakness:-
a) Large space
b) Modern Infrastructure
management
Opportunities:-
Threats:-
a) External trade
a) Global slowdown
markets
2.21 STRENGTHS
a) Spread over 149 acres of prime land in the heart of Indias capital, New Delhi
b) Offers about 61,920 sq mtrs. Of covered exhibitions space in 18 halls, besides
10,000 sq mtrs. of open display area.
c) Wide Infrastructure as well as marketing & information facilities that are availed
both by exporters & importers.
d) Numerous facilities & services provided under one roof
i.
ii.
iii.
Banks: - There are 3 banks in the premises of ITPO which mainly work
for ITPO.
2.22 WEAKNESSES
a) Obsolete & outdated as compared to global standards: The infrastructure of ITPO is
outdated it needs to be for better competitive advantage.
b) Lack of congenial professional working environment: Some employees are not fulfils
their responsibility properly.
c)
2.23 Opportunities
a) Increased focus of government on external trade.
b) Recognition of India as a major emerging economy.
c) Upcoming trade potential in underdeveloped markets.
d) Scope of joint venture with global leader in exhibition industry.
e) A number of branded exhibition shifting to India.
2.24 Threats
a) Volatile Market: - Market is volatile in nature people demand for change.
b) Global showdown: - The growth is slow in the economy therefore fewer exhibitors are
interested for participation.
c) A number of upcoming private trade fair organizer both from India & abroad.
d) Number of upcoming exhibition centers in India i.e NCR region & other metros
examples Chennai, Bangalore and Delhi.
2.3 Position of ITPO in BCG matrix model
India trade promotion organization is at the position of STAR. This is because of the
fact, that it has high market growth rate but high relative market share. Thus, the
researcher would suggest the company to generate much more revenue out of the infused
capital. This can be done in various ways as follows:a) Injection and proper utilization of sufficient capital.
26
b) Finance
The company is always ready with reserves in order to grow and develop itself in
the best way possible.
c) Customer Relationship Management
The company is very much prompt in providing the after sale service to its
customers as and when required.
d) The company is highly competitive in nature. This can be seen by the fact, that the
company continuously observes the strategies formed by its rival companies and always
comes up with counter strategies.
27
e) The company allows its workforce to provide their views, thoughts, opinions etc in
various decision making processes which ultimately supports the company to cater its
clientele in the best way possible.
f) The company always tries its level best to come up with an innovative product at
regular intervals of time so as to achieve a competitive edge over its competitors.
28
CHAPTER-3
OBJECTIVE AND SCOPE
3.1
Well, because we go every year. If thats your answer to the question of why youre
attending a particular trade show, then its definitely time to re-evaluate your trade show
objectives. Trade shows are expensive and consume a lot of time and energy, so its
important to establish valid, meaningful and measurable objectives prior to committing to
any events. Objectives help maintain focus during the entire design, implementation,
participation and evaluation stages, and perhaps most importantly can improve your
return on investment at a show.
There are three key types of objectives you can apply to your trade show marketing
program: communications, quantifiable, and logistical goals. Look at each of these
objectives, and see how many youd like to apply to your own trade show strategy. With
proper research these goals can be measured and/or evaluated, and can provide a target of
success against which future trade show participation can be compared.
Communication Objectives Awareness, Perception and Positioning
29
Promote a specific message such as The Total Solution For All Your Widget
Needs
Conduct market research such as industry trends and surveys to test perceptions
Identify new distributors, suppliers and representatives for your product or service
Attract attention from attendees who are unfamiliar with your company
30
How many items have you checked off? There are many reasons for participating in a
trade show, but attending because its a habit or because theres cool stuff on the exhibit
floor are not smart trade show objectives. Developing a list of trade show objectives will
help your company decide which shows to attend, and validate your decision whether to
continue exhibiting at shows youve attended in the past. Objectives provide some muchneeded direction during the entire trade show planning process, and when measured and
analyzed can help determine your return on investment. So in case youve forgotten your
reasons for exhibiting at a trade show, use the list above to re-focus and re-evaluate.
3.2
With reference to the above objective, the scope of the study is as follows-:
To Conduct a survey on 52 respondents participate in India International Leather Fair
2013 Delhi in order to know the satisfaction level during the fair and how much the fair is
successful as compare to last year. For this purpose, data was collected through a
questionnaire. Exhibitions provide a unique networking platform to both Indian and
foreign participants. They help in promotion, marketing and publicity efforts of
participating companies. Exhibitions lead to joint ventures, tie-ups and they also help
bring in investment in the Country", says Dr. Amit Mitra, secretary general, FICCI.
31
32
form India Trade Promotion Organisation in early 1992. The step catapulted the fair
industry to the new levels of excellence.
Among other benefits, these fairs provide the business houses and individuals a face to
face meeting point, which is seen as a perfect cost effective means for achieving trade
objectives. According to Gaurav Marya, President, Franchise India Holding Ltd, "The
scope of exhibition becomes more important as face to face meetings with target
audience provide an opportunity for businesses to meet new buyers in person and also
renew their contracts with existing buyers." The major players in the interactive media
like ITPO, CII, FICCI, ASSOCHAM, IMTMA, IPPAI, Exhibition India, Franchise India
Holding, INTERADS, Services International, Images Multimedia, TRIUNE, Zak Trade
Fair, REED Exhibition, The Times group, Bharat Exhibition, Fair Design, TIE, Expo
Media, Tafcon Projects, Media Expo, Garment Tech, etc., organize international events
on a mammoth scale, the effort needs to be compounded to harness the benefits in future
as India is being seen as the next big thing in the coming decade.
33
Chapter-4
Research Methodology
Research methodology is a way to systematically solve the research problem. It not only
involves research methods but also considers the logic behind the methods we use in
context of our research study and explain why we are using a particular method or
technique and why we are not using others. Thhe organization trades with concern for the
social, economic and environmental well-being of marginalized small producers and does
not maximize profit at their expense. It is responsible and professional in meeting its
commitments in a timely manner. Suppliers respect contracts and deliver products on
time and to the desired quality and specifications.
Fair Trade buyers, recognizing the financial disadvantages producers and suppliers face,
ensure orders are paid on receipt of documents and according to the attached guidelines.
For Handicraft FT products, an interest free pre-payment of at least 50 % is made on
request. For Food FT products, pre-payment of at least 50% at a reasonable interest is
made if requested. Interest rates that the suppliers pay must not be higher than the buyers
cost of borrowing from third parties. Charging interest is not required.
Where southern Fair Trade suppliers receive a pre payment from buyers, they ensure that
this payment is passed on to the producers or farmers who make or grow their Fair Trade
products.
Buyers consult with suppliers before canceling or rejecting orders. Where orders are
cancelled through no fault of producers or suppliers, adequate compensation is
guaranteed for work already done. Suppliers and producers consult with buyers if there is
34
a problem with delivery, and ensure compensation is provided when delivered quantities
and qualities do not match those invoiced.
The organization maintains long term relationships based on solidarity, trust and mutual
respect that contribute to the promotion and growth of Fair Trade. It maintains effective
communication with its trading partners. Parties involved in a trading relationship seek to
increase the volume of the trade between them and the value and diversity of their
product offer as a means of growing Fair Trade for the producers in order to increase
their incomes. The organization works cooperatively with the other Fair Trade
Organizations in country and avoids unfair competition. It avoids duplicating the designs
of patterns of other organizations without permission.
Fair Trade recognizes, promotes and protects the cultural identity and traditional skills of
small producers as reflected in their craft designs, food products and other related
services. A fair price is one that has been mutually agreed by all through dialogue and
participation, which provides fair pay to the producers and can also be sustained by the
market. Where Fair Trade pricing structures exist, these are used as a minimum. Fair pay
means provision of socially acceptable remuneration (in the local context) considered by
producers themselves to be fair and which takes into account the principle of equal pay
for equal work by women and men. Fair Trade marketing and importing organizations
support capacity building as required to producers, to enable them to set a fair price.
35
Chapter-5
DATA COLLECTION AND DATA PRESENTATION
Spread over 123 acres of prime land in the heart of India's capital, New Delhi, Pragati
Maidan offers about 61,290 sq. mtrs. of covered exhibition space in 16 halls, besides
10,000 sq. mtrs. Of open display area. The state-of-the-art exhibition halls have enhanced
the appeal of Pragati Maidan as the ideal center for an increasing number of fair
organizers and business visitors from different parts of the world.
September to March is the most sought after period for organizing fairs and exhibitions at
Pragati Maidan. A special discounted rate of licence fee for holding exhibitions during
the lean Period from 16th March to September is offered by ITPO.
36
37
i.
IJP (Internal Job Posting): In this method, the company flash vacancy and the
employees come up with their documents. After documentation each employee
has to go under recommendation of the manager.
ii.
Reference: In reference, mail is sent to the employees and employee uploads the
resume. On the basis of resume the employees gets shortlisted.
iii.
Online Portals: The Company also invites applicants from online portals.
iv.
v.
Former Employees: These include retired employees who are willing to work on a
part-time basis, individuals who left work and are willing to come back for higher
compensation. Even retrenched employees are taken up once again. The
advantage here is that the people are already known to the organization and there
is no need to find out their past performance and character. Also, there is no need
of an orientation program for them, since they are familiar with the organization.
Selection Test
ii.
Interview
38
iii.
Reference Check
iv.
Selection Decision
v.
Physical Examination
vi.
Job Offer
vii.
Internet
39
ii.
MS Office
iii.
iv.
CPM: Critical Path Method analyses the project into different operation
& determines their relationship on a network diagram. It marks critical
activities in a project & concentrates on them. It is based on assumption
that expected time actually the time taken to complete the project.
40
5.1.3
Finance Department
41
Deputy General
Manager
Deputy General
Manager
Sr. General
Manager
Manager Finance
Deputy Manager
Management A/c
Revenue Section
Bill Checking
(Sec. Works)
Bill Checking
(Sec. Gen)
Foreign A/c
( Fair Section)
Salary Section
42
3.1.4
in
general
and Associate/regular
member
in
particular.
The
44
d) To define all the activities involved in planning of overseas fairs and attempt a
pert chart for timely execution of these activities.
Research Design
It is the arrangement of conditions for collection and analysis of data in a manner that
aims to combine relevance to the research. Research Design, in fact, has a great bearing
on the reliability of the results arrived at and as such constitutes the firm foundation of
the entire edifice of the research work.
This study is based on Exploratory Research. The main purpose of such studies is that of
formulating a problem for more precise investigation or of developing the working
hypotheses from an operational point of view. The major emphasis in such studies is on
45
the discovery of ideas and insights. The research design appropriate for such studies must
be flexible enough to provide opportunity for considering different aspects of a problem
under study.
An Experience Survey is used for this exploratory research. It means the survey of people
who have had practical experience with the problem to be studied. The objective of such
a survey is to obtain insight into the relationships between variables and new ideas
relating to the research problem. For such a survey people who are competent and can
contribute new ideas may be carefully selected as respondents to ensure a representation
of different types of experience. Thus, an Experience Survey may enable the researcher
to define the problem more concisely & help in the formulation of the research
hypothesis.
Sampling design
A sample design is a definite plan for obtaining a sample from a given population. It
refers to the technique or the procedure the researcher would adopt in selecting items for
the sample. A complete sampling design indicates the number of samples and identifies
the particular samples (for example, the geographic positions where these samples will be
collected or the time points when samples will be collected). A well-planned sampling
design is intended to ensure that resulting data are adequately representative of the target
population and defensible for their intended use.
46
Sampling Unit
A sampling unit may be a geographical area such as state, district, village etc, or a
construction unit such as a house, flat etc or it may be a social unit such as a family, club,
school etc or may be an individual. The researcher is required to select such units for the
undertaken study. The Sampling Unit for the research is from Delhi-NCR Region.
Sampling Frame
Indian Exhibitors who participated in New York Fancy Food Show, Javits Centre-USA
( 27-29, June, 2010)
Size of Sample
The size of the sample should neither be excessively large, nor too small. It should be
optimum. An optimum sample is the one which fulfills the requirements of efficiency,
representatives, reliability & flexibility. The Size of Sample taken in the study is 30
Indian Exhibitors.
Sampling ProcedureNon-probability sampling design is used in this study .It is that sampling procedure which
does not afford any basis for estimating the probability that each item in the population
has been included in the sample. There are different ways in which Non-probability
sampling can be done.
47
In this study Convenience sampling is used. It is used in exploratory research where the
researcher is interested in getting an inexpensive approximation of the truth. As the name
implies, the sample is selected because they are convenient. This non-probability method
is often used during preliminary research efforts to get a gross estimate of the results,
without incurring the cost or time required to select a random sample.
5.3.3
ITPO will organise India International Leather Fair (IILF) 2015, 29th in the annual
series, from February 01-03, 2015 at Chennai Trade Centre, Nandambakkam,
Chennai. The fair will be inaugurated on 31st Jan., 2015 at 6:00 pm and will open to
business visitors from 01 Feb to 03 Feb 2015 (10 am to 6 pm).
IILF will have on display the entire range of products relating to leather industry from
raw material to finished products and auxiliary products such as finished leather;
shoes; shoe components - uppers, soles, heels, counters, lasts; leather garments,
fashion accessories, leather goods - wallets, belts, gloves, portfolios, hand bags;
saddler and harness; machinery and equipment and chemicals.
IILF has all along been a vivid presentation of the leather industry. Latest expressions of
the trends, styles, designs and colors in world fashion are shown. The business visitors
will surely be attracted to exhibits displayed by more than 400 companies, including over
100 from more than 20 foreign countries.
48
As per feedback from exhibitors, the business generated during IILF Chennai 2014
was about US$ USD 239.87 million or INR 14898.3 million.
About 98% of the exhibitors have shown interest to participate again in the 30th edition
of the fair About 95 % of the participants indicated that their participation in IILF
Chennai 2014 was cost effective. This indicates the high level of satisfaction with the
business, visitor turnover and facilities at the fair.
IILF will have on display the entire range of products relating to leather industry from
raw material to finished products and auxiliary products such as finished leather; shoe
components - uppers, soles, heels, counters, lasts; footwear, machinery and equipment,
process technology, software, chemicals, publications.
India International Leather Fair, Delhi , 2014 will have on display the entire range of
products relating to leather industry from raw material to finished products and auxiliary
products, such as finished leather, footwear, shoe components - uppers, soles, heels,
counters, lasts; machinery and equipment, process technology, software, chemicals,
publications.
The 4rd in the annual series, the fair is expected to have 200 participants. The business
visitors will surely be attracted to see the exhibits displayed by more than 150 companies,
including over 50 from foreign countries.
a) Among the top ten foreign exchange earners for the country.
49
Emerging strengths
a) Design development initiatives by institutions and individuals
b) Continuous modernization and technology up gradation
c) Economic size of manufacturing units
d) Constant human resource development programme to enhance productivity
e) Increasing use of quality components
f) Shorter prototype development time
g) Delivery compliance
h) Growing domestic market for footwear and leather articles
A brief overview of IILF' Delhi 2013 (vis-a-vis IILF Delhi 2012) is given below:
1411
1609
128
105
Indian Exhibitors
88
67
51
40
38
04
04
3489
4847
National
3397
4798
Overseas
92
49
China
18
France
Italy
Jordan
Nepal
Nigeria
Pakistan
1
52
Qatar
Serbia
Sri Lanka
Turkey
USA
UAE
UK
Others
Total
49
53
5000
4000
3000
2000
1000
0
IILF Delhi 2012
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INFERENCE
According to the registrations during IILF Delhi 2013 it can be seen that Indian visitor
are increased in 2013 as compared to 2012 fair the reason behind this can be the customer
satisfaction, successful completion of the fair.
Interpretation
The above diagram shows that the no. of Foreign visitors visited in IIFL2013Delhi was
less than previous year.
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INFERENCE
According to the registrations during IILF Delhi 2013 it can be seen that Foreign visitor
are decreased in 2013 as compared to 2012 fair the reason behind this can be the visa for
India or IIFL China is more successful than IIFL Delhi.
Country
No. of Exhibitors
China
35
Taiwan
Korea
Germany
India
67
TOTAL
105
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Country-wise Exhibitors
Korea
1%
Sales
Taiwan
1%
Germany
1%
China
35%
India
67%
Interpretation
This diagram shows that, In IIFL13, Delhi majority of participants was Indian
participants followed by China and few from Taiwan, Korea and Japan respectively.
Inferences
According to this report it is found that majority of participants are from India followed
by China and few from other countries
countries.. The reason behind this is that the countries like
Italy companies are participating in IIFL Chennai.. And in IIFL Delhi there are so many
local participants.
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Objective of
Participation
Number of
Exhibitors
For Publicity
To locate
distributer/agents
To export orders
5
14
To explore new
market
Others
27
Total
52
To export orders
For Publicity
Others
58
To locate distributer/agents
No. of Exhibitors
Attained Partially
64
Attained Fully
31
Not Attained
Not
Attained
5%
Attained Fully
31%
Attained
Partially
64%
CHAPTER 6
DATA ANALYSIS
Findings of Functional Areas
6.1
Marketing
Technology can play a crucial role in delivering the highest standards of service set by
the company and it will be imperative for any serious player to excel in all of these. Price
is a relevant differentiator only in two segments Lean Period and in Peak Period. Here
too, service delivery and financial strength will need to be present at a minimum
acceptable level for price to be a relevant differentiator.
The strategy of ITPO is to more and more customer relationship and main focus on print
advertisement.
The level of demand is latent and will have to be activated considerably. The market
needs to be developed. Greater awareness of Exhibitions and the need to have it as a
promotion tool to promote the small or large businesses.
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6.2.2
The company is currently using the latest method of performance appraisal. With the help
of such method the company is having an ease to provide reasonable remuneration along
with incentives/perks/rewards etc.
6.3 Finance
The Finance department follows the pattern which is decided by the top management by
which it is easy to work. Because in ITPO there are so many fairs organized in the
financial year so many transaction are taking place.
6.4
Information Technology
Use of computers is prominently seen in every department. If the company use more
advanced softwares and start IT function in their own department like other companies
then it will be more profitable.
The company is using the latest software technology in order to be competitive in nature.
Currently the company is using SAP (System, Application & Products) software in order
to maintain the usage of its resources in best way possible.
Company is using IT for CRM which helps them in maintain and storing data of the
customers which encourage them to maintain healthy and long-term relationship with the
customer.
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6.5
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A pavilion based on the theme Prakriti Paduka was set up by the Footwear Design and
Development Institute (FDDI). It showcased the use of eco-friendly raw materials which
can be used in manufacturing footwear, handbags, dresses, etc. The main aim of the
theme-based presentation was to show recycling and being environmental friendly in a
contemporary and modern way.
4847 business visitors visited the fair, out of which 49 were overseas business visitors
from 15 countries. The visitors were from a host of countries like China, UAE, UK, USA,
Nepal, Afghanistan, Serbia, Qatar, Jordan, Turkey, Italy and France.
A daily newsletter was brought out during IILF Delhi 2013. It contained a variety of
information related to the fair, its highlights and quotes by exhibitors.
The conclusion of IILF Delhi 2013 was marked by a felicitation ceremony. Based on the
recommendations of the eminent members of a jury, select exhibitors were awarded
Gold, Silver and Bronze under the following categories:
1. Foreign Sector
2. Domestic Sector
3. Innovative Technology/Product
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A brief overview of IILF Delhi 2013 (vis--vis IILF Delhi 2012) is given below:
Data for IILF Delhi 2012 was based on 93 responses whereas that for IILF
Delhi 2013 was based on 52 responses.
Objective of Participation
Number of Exhibitors
For Publicity
To locate distributer/agents
To export orders
14
27
Others
Total
52
64
To export orders
For Publicity
Others
To locate distributer/agents
65
Inferences
According to this report it is found that majority of participants are from India followed
by China and few from other countries. The reason behind this is that the countries like
Italy companies are participating in IIFL Chennai. And in IIFL Delhi there are so many
local participants.
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CHAPTER -7
FINDINGS
7.1 Findings on the basis of Functional Analysis of the company-:
7.1.1 MARKETING
The strength of the Marketing Department lies in Customer Relationship Management
like how the company makes good relationship with its customers and how the company
solves the problem of its customers and how the company solves the problem of its
customers in effective & efficient way.
Lessons Learnt
7.2.1
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i) Marketing
ITPO provides me the market knowledge about the product, process and industry
way to promote Exhibition(s) and also regarding how to sell the report to the
customer(s). They provide information about how to target market and how to make
trust among customer(s).
iii) Finance
What are the sources of the income of the organization? How the company earns its
profit and how they charged to foreign customer differently form an Indian
customer for the participation in fair.
7.3
A questionnaire was made and a survey was conducted with the sample size of 52
respondents those who are participate in IILF2013 Delhi. Data collected from the survey
was analyzed and following findings/results are made-:
7.3.1
No. of Exhibitors
As per the record the numbers of exhibitors in IILF2013 larger share was captured
by Indian participants followed by china & few from Taiwan, Germany and Korea.
7.3.2
Objective of Exhibitors
The majority of the exhibitors participate in IILF2013 Delhi with the objective of to
explore new market followed by to export order and some are participate for other
objective, for publicity & to locate distributors (resp.).
7.3.3
Achievement of Objective
According to the results I can say that the majority of the exhibitors achieve their
objective partially, approx. one-third achieves fully and few were not achieve their
objective.
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7.3.4
As per the response given by 52 exhibitors we can estimate that total business
generated in IILF2013 Delhi is higher than IILF2012, Delhi.
7.3.5
As per the response given by the exhibitors we can say that the no. of query generated
from the visitors is much higher than last year. This shows that the visitors who visited
the fair were good quality.
7.3.6
Almost all the employees whom I meet were linked among themselves for with their
respective work. Moreover those employees were following the climate and the culture of
the company in the best way possible. Not only this, many employees were also awarded
with various recognitions etc for their effective and efficient contribution to the company.
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CHAPTER-8
RECOMMENDATIONS
The researcher had a valuable experience working as an intern in ITPO, Pragati Maidan.
This is because he got to know the working of the company, its pros and cons and various
other things. Moreover he was guided, rectified and supervised in the best possible way
by his mentors. He is really thankful to the leather fair team of ITPO who supported him
to get fruitful knowledge regarding the different functions of the company. He would
highly recommend that the students must be sent to this company to pursue their
internship as they would definitely get full corporate exposure which is must for the
nourishment of their career.
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CHAPTER-9
CONCLUSION
Trade shows are generally targeted at an industry and people involved or interested in
that industry. Exhibiting at a trade show can be a great way to advertise to a target market
and create brand awareness. Exhibitions are open to a large and sometimes diverse range
of audiences (usually the general public). This provides you with a platform to promote
your product or service to a broader group that may have little or no knowledge of your
products and services. Depending on your type of business, product and market testing
can be carried out at trade shows and exhibitions to gain industry or general opinion
about your offering.
Being involved in a trade show or exhibition can provide you with opportunities to
branch out to business-to-business trading and create a customer database from the
visitors to your display booth.
It is also important to ensure that you have thoroughly researched attending a trade show
or exhibition, and if you have a business adviser, discuss it with them. There are risks
involved and you need to be aware of those risks in the planning stages:
Trade shows require at least a day and probably more of your time.
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Choosing the wrong trade show to exhibit your business's products or services can result
in displaying to the wrong audience. Poor promotion can mean the costs of attending the
trade show outweigh any revenue you gain.
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3) Largely
2) Partially
4) Not at all
3) 100-500
2) 50 100
4) Average
2) Very good
5) Fair
3) Good
Q.5 In what way, your company generated business?
1) Selling Exhibits
3) Satisfied
2) Partially satisfied
4) not satisfied
Q.8 has there has been an Increase in the Business from last year event?
1) Yes
2) No
2) No
Q.10 Trade fairs is the best & cost effective medium to promote trade? You
1) Strongly agree
3) strongly disagree
2) Somewhat agree
4) somewhat disagree
Q.11 In what way ITPO has helped in Promoting your company on a global platform?
1) Buyer-Seller meets
2) Advertisements/publicity
3) Mobilizing visitor ship by way of invitations to trade visitors/trade bodies
4) Promotion through departmental stores to achieve market penetration
Q.12 Is this your repeat participation in the fair?
1) Yes
2) No
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Q.13 has there been any increase in the Area booked by your company in this event from
last year, if it was a repeat participation?
1) Yes
2) No
Q.14 Are you satisfied with the current year location of the Indian Pavilion booked by
ITPO?
1) Highly satisfied
3) Satisfied
2) Partially satisfied
4) not satisfied
2) No
Q.16 what was your experience with the Overall Arrangements made by ITPO?
1) Excellent
3) Average
2) Very good
4) Poor
3) Good
Q.17 In your opinion, which area needs improvement to improve the quality of services?
1) Exhibition Related services
2) Construction & Decoration
3) Handling & Clearing
4) Process of getting visas
5) Any other
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