MARCH 2010 • VOL. 21 NO.
3
COMMERCE
INSIDE
2010
PRESIDENT’S CIRCLE
PREMIER SPONSOR
The Valley’s Daily News Source
DIAMOND LEVEL SPONSORS
Net-Flow Corporation
Tri-Eagle Beverage
Redwood Credit Union
Silverado Resort
Napa Valley Marketplace Magazine
Exertec Health & Fitness
Charter Oak Bank
Hawthorn Inn and Suites
Queen of the Valley Medical Center
Golden State Warriors
Mark Coleman, State Farm
Travis Credit Union
Umpqua Bank
Kathryn Fitzgerald, CFP®
NAPA CHAMBER OF COMMERCE • CONNECTING COMMERCE TO COMMUNITY
1556 First Street | Napa CA 94559 | 707.226.7455 | napachamber.com
Census Information
Business Expo $5 off Coupon
• CREATING A STRONG LOCAL ECONOMY
Building a Competitive Workforce
for a Strong Local Economy
Napa County’s Workforce
Investment Bureau (WIB) is
in the midst of refocusing their
efforts to support a healthy
demand driven workforce that
will drive local competitiveness
across multiple industries. “Our
workforce needs to be ready
to tackle emerging fields and
meet strategic hiring needs in
order to both sustain and strengthen our local
economy”, says WIB Executive Director
Bruce Wilson. Wilson, who has directed
the Napa WIB since 2007, has taken on a
retooling of WIB services, expanding outside
the federally mandated requirements, the
Napa WIB is enhancing strategic initiatives,
reaching into the local economy, studying
hard data and bringing forth suggestions to
the business community that will allow for a
demand ready workforce poised to get ahead
of the curve in a recovering economy.
Wilson has taken the first steps in
studying Napa’s economy by gathering data
and convening industry specific business
leaders to poll their needs. Looking at such
areas as job growth rates, numbers of jobs in
industry sectors, percentage change in year
• PROMOTING THE COMMUNITY
Napa Chamber of Commerce
Supports the 2010 Census
Napa Chamber of Commerce in
partnership with the U.S. Census Bureau
and the California Complete Count
Committee to help achieve a complete and
accurate count of California’s population as
part of the 2010 Census. Conducted every
10 years, the census defines who we are as
a state. It guides critical decisions on the
national, state and local levels and provides
insight into population, state, local and tribal
government funding and more.
WE FOCUS ON BUSINESS.
Welcome New Members!
Spotlight on Marketplace Magazine
and more...
over year employment numbers,
annual payroll and other factors,
the team at WIB is able to
construct a blueprint of our local
employment landscape and can
project hiring and training needs
for emerging business trends.
The resulting data was
studied by WIB Board members,
some 28 strong comprising
industry, labor, government, education and
social service partners, who voted on six key
industry sectors on which to initially focus
their efforts. These are:
• Construction and renovation
• Food and beverage manufacturing
• Durable goods manufacturing
• Transportation and warehousing
• Health and wellness
• Business to business services
WIB will reach further into these
sectors utilizing surveys and other means to
determine workforce development strategies
and opportunities. The resulting blueprints
will provide these sectors with valuable
information with which to build competitive
See WORKFORCE next page...
TOP 5 Easy Ways Your Employees
Can Participate in Census 2010:
1. Write letters to the editor.
2. Encourage employees to put articles
in newsletters of clubs or professional
associations.
3. Encourage employees to tell their
friends, family and neighbors that the
Census is Safe and Confidential, easy, and
Important!
See CENSUS next page...
WORKFORCE
continued from previous page...
versatility employing a trained workforce
ready to attract market driven revenues.
Industry leaders will need to work in close
partnership with WIB to maximize the
potential of this work. WIB can operate as the
incubator for these initiatives and can work
with local educators to provide resources for
identified skill building and training methods,
but without industry leaders ready to work
with the program these efforts could prove
futile. The Napa Chamber of Commerce has
partnered with WIB to bolster these efforts in
the form of their new Economic Vitality and
Sustainability Committee, which is compiling
parallel industry clusters ready to take the
WIB sector blueprints to hand. The goal is
to provide career track training for existing
employees and then back-fill entry level
positions from matching training programs in
place at WIB.
An example of this system at work is the
Home Energy Rater training that WIB has
funded at Napa Valley College. In an effort
to bolster preparedness for an expected wave
of “green collar” job skills WIB has provided
equipment and funding for a specialized
program which trains techniques for structural
energy audit skills. New governmental
mandates for energy conservation and
sustainability goals will require both
residential and commercial buildings to meet
certain conservation guidelines, requiring
trained auditors to compile test results. As an
example of industry leaders stepping up to
partner with the WIB program, Sustainable
CENSUS
continued from previous page...
4. Encourage employees to talk about
the Census at their clubs and professional
associations.
5. Encourage employees to follow Census determine state representation and guide
2010 on Facebook and Twitter
• Facebook http://www.facebook.com/
pages/Census-2010-California-Complete-
Count/187213074133?v=wall&ref=ts
• Twitter http://twitter.com/CaCensus2010 Chamber
For sample letters, articles, messages,
tips and information to help you and your
employees participate in the Census 2010, visit changing population in 2010. Watch for
napachamber.com/census2010.
Census data affect us all, which means
Napa Business Focus
Your Chamber’s Award Winning E-Newsletter
Read hot topic articles that will benefit your business
online at napachamber.com/businessfocus.
March 2010
Napa County has taken on a new role in
partnership with PGE. SNC has been awarded
a two year contract from PGE to roll out
the Napa County Energy Watch Program.
This contract has clearly measurable goals
of reducing kilowatt use within the two year
time frame, and SNC is going to need auditors
ready to go to measure benchmarks and
achieved results.
The central mandate of the Workforce
Investment Board is to administer the
distribution of federal Workforce Investment
Act funds that are allocated through the State
of California to Napa County. These federal
funds help to support the One-Stop Business
and Career Center (WorkforceNapa) and other
local programs and services that benefit adult
and youth job seekers, dislocated workers and
businesses. Under Wilson’s leadership the
Napa WIB is taking on not simply reactive
services for the un- and under employed,
but also a more strategic outreach to local
industries in order to meet new economy
skills across multiple industries. Wilson sees
five key areas that encompass Napa WIB’s
community role:
• Convener of industry leaders
• Facilitator of needed discourse
• Broker of strategic partnerships within
the community
• Overseer of governmental funds to
enhance workforce readiness
• Analysis of critical data for strategic
workforce readiness planning
The first steps of identifying the six key
industry sectors indicate clearly the convener/
facilitator role which will only expand as
achieving a complete and accurate count
is essential. Every year, the federal
government allocates more than $400
billion to state, local and tribal governments
based on census data. These data also help
local decision-makers on where to build
new roads, hospitals, childcare and senior
citizen centers, schools and more.
As a Census partner, Napa
of Commerce is committed
to helping achieve a complete and
accurate count of our growing and
additional details in the coming months or
californiacompletecount.org to
learn more. ■
member
news
| COMMERCE | Page 2 | napachamber.com
the program gets underway. The recent
partnership with the Chamber is reaching
into the broker aspect of WIB’s focus. With
involvement from key industry leaders Wilson
hopes to get to the overseer aspect and fund
training for the skills identified by the process.
For more information on the Napa
County WIB visit them online at www.
napaworkforce.org.
Born out of the Workforce Investment
Act of 1998, the Napa County Workforce
Investment Board is responsible for strategic
workforce planning leading to the alignment
of economic, educational and workforce
resources in the community. In addition,
the Board makes policy for and oversees
the publicly funded job training dollars that
flow to Napa County through both formula
allocation and competitive grant sources. ■
In the coming months, the
Napa Chamber of Commerce
will continue to share
information with you about
upcoming census events,
including those in our
community. We’ll also share
information about key dates
for the 2010 Census,
including:
• April – July 2009: Address list
confirmation conducted.
• October 2009 – April 2010: Job
recruitment underway for census
workers.
Critical outreach period:
• March 2010: 2010 Census forms
delivered or mailed.
• March – July 2010: Complete Count
Committee activities take place.
• April 1, 2010: Census Day. Responses
to the census form should include
everyone living at that address.
• May – July 2010: Census workers visit
households that did not mail back forms
to take a count in person.
• Dec. 31, 2010: Census Bureau presents
the 2010 apportionment counts to the
president of the United States.

Chairman’s Focus
By Randy Martinsen,
President & CEO
of Accelerated
Marketing Group
2010 Napa Chamber of
Commerce Chairman of
the Board
COMMITTEE FOCUS
CLARITY
I have recently heard from some Chamber
Members, that some of the Chamber’s
committees seem redundant or mysterious. In made by this committee, redundant or mysterious.” motorized trails to span
an effort to clarify what our committees do I
hope to bring light to each of them in coming
articles. This month I want to explain the
purpose of ITT.
The Infrastructure and Transportation more easily through the closures. For details
Task Force Committee (ITT) is a sub-
committee of the Napa Chamber of
Commerce’s Legislative Action Committee.
Its mission is to educate business members
of the infrastructure and traffic issues for
improvement and integration in community
life. It is possibly the only group that brings First, Second and Third streets back into two-
together transportation experts on a regular
basis to meet with business leaders, and
is chaired by one of the Chamber’s past
Chairman, Ed Shenk.
Meeting bi-monthly with city and county When compared to more than $500 million
transportation planners, the group discusses
CEO’s Focus
By Lisa Batto ACE,
President/CEO
Gearing
up to take
action
Beginning this month we will be bringing
our Candidate Endorsement Committee back
into action. The Chamber completed the Five
Year Vision and began endorsing candidates
in 2002. We are the ‘voice of Napa business’,
advocating the business community’s
concerns and stressing changes in laws and
policies that affect our members’ businesses.
Our elected officials respect our concerns
and listen to our needs. Our successes over
the past eight years demonstrate how we
have strengthened our relationships with our
elected officials. We can continue to build
a City Council, County Board and state
legislative delegation that will take the time to
call us before making a policy decision, and
March 2010
the business that is passing by Napa City. The
committee recommended the Chamber take
a position to urge the City to take immediate
specific traffic issues and how they relate to action on this issue and make the changes
businesses and their employees. the studies show will help our downtown
For example, in our February 2010 businesses.
meeting, Barry Martin and Mark Tomko gave Another notable item on the agenda was a
an update on the Napa Railroad Relocation draft letter to the Napa County Transportation
and Planning Agency (NCTPA) in support of
Project affecting traffic on First, Third and
Soscol streets. A few months ago the original the Vine Trail. The committee recommended
the Chamber send the
closures were scheduled
to occur simultaneously letter, which supports
and cause extreme
“I have recently heard from the Napa Valley Vine
hardship to commuters some Chamber Members, Trail’s Case Statement
and businesses. Because that some of the Chamber’s to build a network of 3
of recommendations committees seem interconnected non-
the Chamber urged the the Napa Valley. We
City and developers to feel this is an important
consider them. The result was the closures will part of making Napa more accessible to local
be much shorter and allow for traffic to flow residents via alternative transportation and a
more desirable destination for visitors as well.
you can go to the following websites: There were 25 other projects discussed
www.napafloodcontrol.com & in this meeting by City, County and Caltrans
www.napaflooddistrict.org. officials, all of which touch businesses and
Jeff Doran, a past chairman of the Napa employees in Napa. We feel keeping you
Chamber, gave an update on the 17 studies informed of these projects and their progress is
completed by the City in past years to return an important part of our mission and goals.
If you would like to participate in this
way streets. The studies have shown how this committee, you may contact the Chamber and
action can bring more traffic into downtown, request to be notified of the next meeting date.
which will increase business. The estimated You can also request minutes of the meeting to
cost to make this change is around $5 million. be e-mailed to you when they are published - or
go to our website to read them at:
spent to revitalize downtown in the last few www.napachamber.com/ittforce.html. ■
years it seems a small price to capture much of
The year is shaping up to be an interesting
act as consensus builders when we need an one for local government elections. Two critical
seats are open in our Supervisory and City
effective and intelligent voice within the walls
of government. Council elections.
Our Candidate Endorsement Committee Our job is to select the best candidate that
will be mindful our concerns, so you can make
(CEC) is made up of 9 people. Four must be
an informed decision at the ballot box. ■
board members, three must be members of
Legislative Action Committee and two are at
large members. Each member is appointed to Who’s Racing for a Seat in the
volunteer service by the Board of Directors. June 2010 Election
District 1 District 3
The Chamber President/CEO may participate
Brad Wagenknecht Diane Dillon
in discussion by has no voting right. If you Dan Monez Michael Haley
would like to read about the entire process just Jeff Parady
visit the Advocacy portion of our website at State Assembly District 7 - Primary
www.napachamber.com/candidate.html Michael Allen (D)
Our CEC has been appointed and will Michael Wilson(D)
begin the tough job of determining the Lee Pierce (D) State Senate
Bill Jose Uriarte (D) Noreen Evans (D)
questions to be asked of the candidates. Every Doris Gentry (R) Joanne Bouldt Sanders (D)
candidate that appears on the certified list will Kathryn Moore (L) David Rosas (D)
be invited to interview with our committee.
We will be looking for the best candidate Timeline of Process
that will meet the needs of the business April 1 – official list of candidates is released
April 5 – 16 Interview candidates/make recommendation
community. This year we will ask you, our April 19 – Special Board Meeting to hear recommendations
members, to weigh in to our committee. We’d April 20 – Announce Endoresment
like to give you the opportunity to help inform May 10 – Ballots mailed to residents
our committee about each of the candidates, June 8 – Statewide Primary Election Day
favorable or not.
| COMMERCE | Page 3 | napachamber.com
• PROVIDING NETWORKING OPPORTUNITIES

After-Hours MIXER at Umpqua Bank

Nearly 200 people attended the February After-Hours MIXER at
Umpqua Bank. Business ownders and employees mingled with new
members, ambassadors and Chamber Staff and Board Members. Wonderful
wines were provided by Andretti WInery and Pine Ridge Vineyards.
PLAN AHEAD: Don’t miss this month’s Chamber After-Hours
MIXER on March 26th at the Napa Valley Business EXPO at the
Meritage Resort & Spa.

s
L-R Beth Barrell
from Massage to Go
s L-R Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Pellentesque eleifend, eros vel
and Barry Martin dapibus iaculis, semper magna. Quisque ips
of Lucky Penny
Productions.

s L-R Tom LeMasters from Bank

of Napa and Rick Voight from
L-R Jeanine Gomes, Susan s Chardnnay Golf Club.
Lyons, and Alan Chinberg from
Heritage Sotheby’s; and Kathi
Metro from Umpqua Bank.

s L-R Traci Taylor, Dominique

Rudd, and Scott Taylor of
Umpqua Bank.

Forefront: Pat, Jarrett and Steve from

the Napa City Figherfighters.
Background: Frank Marinda from
Andretti Winery.
s

L-R Jim Fehring of Napa Community Bank,

Rich Poliak from Solution Elements, and
s Doug Haigh from Napa Community Bank.

Recycle more at your business...

call us for a free waste assessment

Recycling info, bill pay and more available at

www.NapaRecycling.com
March 2010 | COMMERCE | Page 4 | napachamber.com
 Welcome New Members!
Advertising Agencies, Specialties Delivery Services Marketing Consultants
& Direct Mail Same Day Delivery Holly Krassner
Patricia McKowen Consulting William Elliott, (707) 326-7747 Holly Krassner, (707) 252-7281
Patricia McKowen, (650) 796-4600 Napa Napa
PO Box 10849, Napa billnelliott@aol.com holly@hkconnects.com
help@patriciamckowenconsulting.com www.hkconnects.com
www.patriciamckowenconsulting.com Entertainment & Performance
Calistoga Speedway ‘Home of Non Profit Organizations
Business Consultants Louie Vermeil’ Hands Across the Valley
Solution Elements Carlene Moore, (707) 942-5111 George Altamura, (707) 226-6136
Rich Poliak, (707) 287-1972 1435 N Oak St, Calistoga PO Box 5404, Napa
PO Box 11064, Napa info@calistogaspeedway.org info@handsacrossthevalley.com
info@solutionelements.com www.calistogaspeedway.org www.handsacrossthevalley.com
www.solutionelements.com
Fairs, Expositions & Events Opticians
Campgrounds - Recreation Parks Napa County Fair Association Site For Sore Eyes
Calistoga Campground Carlene Moore, (707) 942-5111 Nick Saab, (707) 224-7483
Carlene Moore, (707) 942-5111 1435 N Oak St, Calistoga 1333 Napa Town Center, Napa
1435 N Oak St, Calistoga www.napacountyfair.org nicksaab@comcast.net
www.calistogacampground.org www.siteforsoreeyes.com
Glass
Clubs, Organizations & Associations R & S Glazing Specialties Opticians
Connolly Ranch Education Shannon Johnson, (707) 257-7111 Sterling Vision Care
Center 520 California Blvd Ste 1, Napa Gareth Valles, (707) 224-7483
Bob Pallas, (707) 224-1894 shannon@rsglazing.com 1333 Napa Town Center, Napa
3141 Brownsvalley Rd, Napa www.rsglazing.com
www.connollyranch.org Photographers – Commercial
Home Health Services CM Photo & Design
Compost Home Helpers of Napa Valley Conrad Jacobson, (707) 927-3340
Worm Endings Unlimited Janet Wagner, (707) 254-0300 Napa
Debbie Stevens, (707) 287-0891 1436 Second St Ste 333, Napa cmphotoanddesign@comcast.net
1091 Thompson Ave, Napa jwagner@homehelpers.cc www.cmphotoanddesign.com
steborah@sbcglobal.net www.homehelpers.cc/napavalley58458
www.wormendingslimited.com
Insurance
Computers – Networks Will Hand – Farmer’s Insurance
The ARM Group Will Hand, (707) 260-0027
John Higgins, (707) 838-1240 3083 Solano Ave, Napa Connect with us...
7650 Bell Road, Windsor whand@farmersagent.com NapaChamber
jhiggins@thearmgroup.com www.willhand.com
www.thearmgroup.com
Manufacturers
G.L. Mezzetta Inc
For a complete listing of Napa Jeffrey Mezzetta, (707) 648-1050
Chamber members, updated daily, go to 105 Mezzetta Ct., American Canyon
napachamber.com consumer_info@mezzetta.com
www.mezzetta.com

Member Benefit Bulletin

All Member Briefing on April 20 Objectives for the briefing:
YOUR KEY TO THE CHAMBER... ■ To assist members in connecting with
other members
The purpose of this event is to make it easy for new and existing ■ To invite members to participate on
members to take action to get to know the chamber. The idea is that committees
when new members get actively connected to the chamber they will be ■ To introduce members to:
able to grow their businesses more effectively to the benefit of the whole • Chamber leadership/Staff
community. • Ambassadors
Meeting is facilitated by Sherry McKillop, Follow Your Compass. • Committee chairs
• Business assistance organizations,
Questions should be addressed to Sherry McKillop and make use of them as business
707.227.7070 or sherry@followyourcompass.com building resources.

To learn more benefits of membership, visit napachamber.com or phone us at 707.226.7455

March 2010 | COMMERCE | Page 5 | napachamber.com
 Event
and S
Calen eminar
dar

Do You Know A hero? This event recognizes local

community leaders, individuals and
businesses for their outstanding
leadership, contributions and/or
achievements toward the betterment
of the communities of Napa Valley.
Your Na
calenda pa Chamber
card ha r of events inhas the best
bu
that wil ndy to sched the Napa Va siness
lley
events l help you su ule the events . Keep this
no cce an
and Se t listed here, ed! Look on d workshops
cond We su line for
Also ava dnesday ch as Connect other
Salon. 4Lunch
AT-A-GL ilable at napa
calenda ANCE Event chamber.co

Nomination Forms are available online at

r is eas Ca len m is the
in maxim y to bo dar. Th online
e
business izing your ne okmark and online
times, educ tworki will ass
venues, ation efforts ng, marketin ist you
page. and reg wit g,
istrationh the events, and
links all dates

napachamberfoundation.org
Connect on one ,
with us
Faceboo
napa k and Tw
itter, too
ch
7 0 7 . 2 a m b e r. c o m
!

Nominations are 26.74

55
for the following categories... due by
OutStANDiNg COMMuNitY BOOSter Monday, March 22nd
OutStANDiNg heAlthCAre PrOFeSSiONAl
Awardees will be announced
OutStANDiNg NAPA VAlleY COllege StuDeNt on Today in the Wine Country
OutStANDiNg hOSPitAlitY/tOuriSM AwArD KVON 1440AM - 9:00AM on
OutStANDiNg NONPrOFit eMPlOYee Friday, April 9, 2010
Are you using your
OutStANDiNg NONPrOFit OrgANizAtiON SAVe the DAte -
tuesday, May 18, 2010
2010 City Guide,
or call 707.226.7455 for more information.
Napa Valley Marriott hotel & Spa Business
This event is presented in partnership with Directory &
Media Partners Event Calendar?
If you need more, stop by
the Chamber!
The Valley’s Daily News Source

*
Napa Chamber of Commerce
presents the 21st Annual We Will Introduce You To

*
and After-Hours MIXER

the Service You’ve Been Searching for...

You’ll find everything at the
Napa Valley Business Expo!

*
Open to the Public • Visit over 60 local businesses!
Food & Wine Sponsors:
Vallerga’s Market
Pine Ridge Winery
Friday, MARCH 26, 2010

Meritage Resort
875 Bordeaux Way, Napa
and Spa $5 00 OFF
NAME:
4:30 p.m. - 7:00 p.m.
COMPANY:
MARCH 26, 2010
ADDRESS:
Meritage Resort
4:30 - 7:00 pm CITY: STATE ZIP:
Bring this coupon to the Expo
and receive $5.00 off the EMAIL:
$10.00 admission price.
• Limit one per person. PHONE:

• creating a strong local economy

n a p a c h a m b e r. c o m • 707.226.7455 • providing networking opportunities

March 2010 | COMMERCE | Page 6 | napachamber.com

• CREATING A STRONG LOCAL ECONOMY
Get your message
in front of hundreds
of Napa Valley
business and If you’re ready for results,
community people... join our next FREE TRIAL!
Your Napa Chamber’s COMMERCE • 5 Class Times and 3 Locations
newsletter is a vital 8-page electronic
newsletter currently reaching a subscriber base • On-Site Corporate Programs
of over 1,850 Napa Chamber of Commerce • Chamber Member2Member Discount
member emails each month and has a
successful average open rate of 34%. This
timely publication keeps our members up-to-date with legislative
Visit us at www.NapaBootCamp.com
issues, member benefits, networking and event opportunities, and other
business concerns in the Napa County area and State of California.
Ph: 707-479-0866
Other Chamber advertising opportunities are:
• audio and video links on member business directory pages
Renew your resources...
• enewsletter by using the Napa
• hot sheets Call Katherine Zimmer at Chamber’s
• e-sheets 707.254.1147
• radio interviews for space reservations Green Business
• M2M savings program and specials... Directory
• event sponsorships or email: online at napachamber.com
katherine@napachamber.com Napa Chamber: Supporting A Sustainable Future

We Focus On Business
Chamber Member Spotlight:
Napa Valley Marketplace
Napa Valley Marketplace owner-
publishers Connie Anderson and Deborah
Stevens started their first magazine in
Contra Costa fourteen years ago. Two
years later the Napa magazine followed.
Starting from the ground up, these hard
working ladies covered everything from
editorials and sales to graphics and
bookkeeping, not to mention keeping
their windows clean. They understand the
commitment it takes to be an entrepreneur
in a startup business and this is probably
what is at the heart of their success.
Their magazines, now totaling three
with the addition of the Solano County
Marketplace this year, offer readers and
advertisers a central clearing ground of
information at a reasonable cost.
The magazine is supported by
advertising fees and mailed gratis to
households across the tri-county area.
Anderson says of their distribution and
demographics; “Here in Napa County,
we direct mail to over 41,000 homes and
businesses each and every month covering
American Canyon through St. Helena. It’s
saturation. In Contra Costa we mail to
over 45,000 and in Solano, over 30,000.
That is over 300,000 readers every month.
We feel that is really our competitive
edge.”
Anderson moved to Napa twenty
years ago seeking a great community in
which to raise her family. “I believe it
was a great decision. My kids are well,
grown, thriving and living here in Napa.
My daughter, Kelly Hurst, works at the
Marketplace also”, she says. She is self-
taught, having taken myriad Community
College classes to bolster her natural
business instincts. The springboard that
got her into journalism was an assignment
from KVON-KVYN to do the very first
“Best of Napa Valley” report and she’s
been going steadily ever since.
Stevens and Anderson keep their
advertising costs affordable by running a
tight ship of five full time employees and
four part time people. With the availability
of the web placing an ad has become a
painless online task and the magazine
itself is now fully downloadable.
Napa Valley Marketplace is known
in the community for their philanthropic
efforts and for the culture of philanthropy
that they engender in their workplace.
“This is an area I am most proud of,”
says Anderson, “contributing to the
community is both a priority and goal. We
are supporters and sponsors of countless
non-profit organizations, the performing
arts, Downtown Napa, services clubs,
the Queen of the Valley Foundation, the
Chambers of Commerce, Grad Night, and
so much more, by donating space in the
magazine every month. We have put three
employees through the Leadership Napa
Valley program and give over 100 hours of
paid employee time to do charitable work.
We also have an education program for
employee’s further advancement.” It is this
focus on giving back to the community, and
the quality of the layout and content that
makes the Marketplace magazines such a
success with their readers.
Considered a “must read” by many
See SPOTLIGHT next page...

March 2010 | COMMERCE | Page 7 | napachamber.com

SPOTLIGHT Marketplace Magazine.” That is something
continued from previous page... everyone can relate to in this recovering A great advertising
when it hits their mailbox every month, economy. opportunity for your business!
it keeps locals in touch with locals and For more information about
features locals every month in their Napa Valley Marketplace go to www. Ads are now available
napavalleymarketplace.com, or for
“Community Snapshots” pages. When
advertising rates call Mary Beth at in the Napa Chamber’s
asked what she loves about her business
Connie says, “Oh so many things. I love 707.718.3654. ■ COMMERCE newsletter!
being able to share the heart of the people
2010 DATES TO SAVE...
who live here, work here and make it all
M AT !
happen. I love sharing the excitement
of our community’s accomplishments NEW FOR
and celebrating our neighbors working
and playing. Just look at the Community Contact Katherine Zimmer for
Snapshots. This is who we are. We are also more information at
pleased to be a resource for local business 707.254.1147 or
information. Our goal is to help local Katherine@napachamber.com
businesses grow through advertising in the April 15th July 16th

Upcoming Events... maximize your networking!

March 17, 2010 March 26, 2010 April 2, 2010
Napa Valley Business First Friday
Wake Up Your Business
Business EXPO Development Lunch
Wednesday and MIXER
Compadres Rio Grill
Napa Chamber Boardroom Meritage Resort & Spa 505 Lincoln Ave. Napa
For more information call 7:30 a.m. to 9:30 a.m. $30 Members;
875 Bordeaux Way, Napa
707.226.7455 and $35 Prospective Members
4:30 p.m. to 7:00 p.m.
register “Best Practices in 11:30 a.m. to 1:00 p.m.
for events online at Bring plenty of
napachamber.com Email Marketing” Sponsored by
business cards! Umpqua Bank

Napa Chamber 2010 OFFICERS

MISSION
As the membership organization for
business, we promote our community’s
economic vitality and quality of life
through leadership development,
advocacy, facilitation and education.
BENEFIT from being a
member of the Napa
Chamber of Commerce
• Creating a Strong Local Economy
• Promoting the Community
• Providing Networking Opportunities
• Supporting a Sustainable Future
• Representing Business to Government
• Engaging in Political Action
For membership information call
Sherrell Harper at 707.257.4598
or Rebecca Johnson at 707.254.1142
Commerce editorial is exclusively produced by
the Napa Chamber of Commerce,
1556 First Street, Napa, CA 94559. 707.226.7455
EDITOR: Katherine Zimmer
Please email submissions to
katherine@napachamber.com
Randy Martinsen, Chairman of the Board..................... Accelerated Marketing Group
Ryan Gregory, Chair-elect...................................... Riechers & Spence Associates, Inc.
Debra Dommen, Vice-Chair Advocacy...........................Winegrowers of Napa County
Cathy Poliak, Vice-Chair Membership.......................................CBPoliak HR Solutions
Kent Kuhlmann, Vice-Chair Resources............................ Retirement Capital Strategies
Cherie Knox, Treasurer............................................................... Redwood Credit Union
Mike Silvas, Immediate Past-Chair.....................................Wine Country Fine Properties
NAPA CHAMBER BOARD OF DIRECTORS
Dean Bowen, Net-Flow Corporation; John Cardinale, State Farm Insurance; Linda
Champagne, Artesa Winery; Sandra Elles, Napa County Farm Bureau; Ken Frank, La Toque;
John Glaser, Napa Valley Unified School District; Pamela Gleeson, Santen Inc.; Spencer
Graham, Elizabeth Spencer Wines; Clay Gregory, The Napa Valley Destination Council;
Cathy D’Angelo Holmes, Coldwell Banker Commercial; Stanton Lawson, Sequoia Senior
Solutions; Bill Lockhart, Edward Jones; Kara Long, Tugboat, Inc.; Barry Martin, City of
Napa; Kevin Massie, Napa Ford Lincoln Mercury; Sherry McKillop, Follow Your Compass;
Shawn Milburn, Napa Valley Marriott Hotel & Spa; Dennis Pedisich, Napa Community Bank;
Jaime Penaherrera, Queen of the Valley Hospital Foundation; Richard Rybicki, Rybicki
& Associates; Don Shindle, Westin Verasa Napa; Brenda Speth, Napa Valley Register;
Jay Williamson, Williamson and Company.
HONORARY DIRECTOR: Julian Weidler, Retired.
NAPA CHAMBER STAFF
Lisa Batto, ACE, President/CEO, 707.226.7455, lisa@napachamber.com
Katherine Zimmer, VP Marketing & Communications, 707.254.1147, katherine@napachamber.com
Sherrell Harper, Membership, 707.257.4598, sherrell@napachamber.com
Rebecca Johnson, Membership, 707.254.1142, rebecca@napachamber.com
Jayson Johnson, Creative Manager, 707.254.1144, jayson@napachamber.com
Paula Wick, Customer Service, 707.226.7455, paula@napachamber.com
Lynn Page, Sr. Administrator / Event Specialist, 707.254.1145, lynn@napachamber.com
Christine Sullivan, Administrative Assistant, 707.254.1143, christine@napachamber.com
Caryl Chakerian, Communications, 707.738.6053, caryljc@gmail.com

March 2010 | COMMERCE | Page 8 | napachamber.com