Assignment On Marketing Research

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Assignment on Marketing Researchc
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As our project is on Tata Nano and we were not able to make our approach to discuss with
the decision maker (Customer). Since Nano is only pre-launched and the final launch will take
place in October 2009, and as this is the new segment created by Tatas so there was no
secondary data available.

AST INFORMATION AND FORECAST
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RESOURCES AND CONSTRAINTS
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OBJECTIVE
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BUYER BEHAVIOUR
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MANAGEMENT DECISION AND MARKETING RESEARCH

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reference Survey 09)

Questionnaire- Tata Nano
Name:
Sex:
A. Male
B. Female
1. hat is the first thing, which comes into your mind when you think about NANO?
_____________________________________________________________________________________________________
____________________________________________________________________________________________________
2. Instead of purchasing a Bike, will you prefer to go for the NANO?

a. Yes
b. No
c. Cant say
3. hich feature of NANO attracts you most, that inspires you to go for NANO?
a. rice
b. Design
c. Mileage
d. Interior space
e. All the above
f. Cant say
4. hich colour of NANO would you prefer?

a. Red
b. Blue
d. Yellow
e. Silver
c. hite
f. Other, Specify: _________________________________________________________

5. For what purpose would you like to use NANO?
a. ill offer it to your children to use it in place of a two wheeler.
b. ill use as family car for shopping and travel.
c. ill prefer as a taxi.
d. ould like to offer as gift.
e. Any other, specify.................................
6. Do you think NANO is people's Car?
a. Yes
b. No
c. Cant say
7. ill you recommend NANO to your friends and relatives?

a. Yes
b. No
c. Cant say
. hich small car would you prefer to buy?

a. Maruti 00
b. Tata NANO
c. Other..
9. How long can you wait for NANO?

a. 1-2 months
b. 2-4 months
c. 4-6 months
d. Cant wait
10. If the price of NANO rises, would you still purchase it?
a. Yes
b. No
c. Cant say
11. ill Tata be able to maintain the price of nano in future if there is hike in cost of
raw materials?
a. Yes
b. No
c. Cant say
12. How will you feel if NANO is used as a taxi?

a. Embarrass
b. Dont care
c. Cant say
13. ill there be traffic problem with the introduction of nano on Indian roads?
a. Yes
b. No
c. Cant say
14. Can you trust NANO for safety?

a. Yes
b. No
c. Cant say
$% & " % '

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TABULATION
c
V
Valid
Frequency
ercent
Valid Cumulative
ercent
ercent
52.0
52.0
26
52.0
21
42.0
42.0
94.0
6.0
6.0
100.0
Total
50
100.0
100.0
V
Valid
Frequency
ercent
Valid Cumulative
ercent
ercent
6.0
6.0
34
6.0
.0
.0
76.0
4.0
4.0
0.0
6.0
6.0
6.0
6.0
6.0
92.0
.0
.0
100.0
Total
50
100.0
100.0
V
Frequency
Valid
ercentValid ercent Cumulative

ercent
.0
.0
.0
14
2.0
2.0
36.0
.0
.0
44.0
1.0
1.0
62.0
12
24.0
24.0
6.0
14.0
14.0
100.0
Total
50
100.0
100.0
V
Frequency
Valid
ercentValid ercent Cumulative

ercent
10.0
10.0
10.0
25
50.0
50.0
60.0
11
22.0
22.0
2.0
14.0
14.0
96.0
4.0
4.0
100.0
Total
50
100.0
100.0
V
Frequency
Valid
ercent Valid ercent Cumulative

ercent
7.0
7.0
7.0
39
12.0
12.0
90.0
10.0
10.0
100.0
Total
50
100.0
100.0
V
Frequency
Valid
ercent Valid ercent
Cumulative
ercent
24
4.0
4.0
4.0
16
32.0
32.0
0.0
10
20.0
20.0
100.0
Total
50
100.0
100.0
V c
Frequency
Valid
ercent Valid ercent
11
22.0
22.0
Cumulative
ercent
22.0
24
4.0
4.0
70.0
15
30.0
30.0
100.0
Total
50
100.0
100.0
V
Frequency
Valid
ercent Valid ercent
15
30.0
30.0
Cumulative
ercent
30.0
10
20.0
20.0
50.0
12
24.0
24.0
74.0
13
26.0
26.0
100.0
Total
50
100.0
100.0
V
Frequency
Valid
ercent Valid ercent
10.0
10.0
Cumulative
ercent
10.0
39
7.0
7.0
.0
12.0
12.0
100.0
Total
50
100.0
100.0
V
Frequency
Valid
ercent Valid ercent
Cumulative
ercent
1.0
1.0
1.0
25
50.0
50.0
6.0
16
32.0
32.0
100.0
Total
50
100.0
100.0
V
Frequency
Valid
ercent Valid ercent
Cumulative
ercent
14
2.0
2.0
2.0
26
52.0
52.0
0.0
1.0
1.0
9.0
2.0
2.0
100.0
Total
50
100.0
100.0
V
Frequency
Valid
ercent Valid ercent
30
60.0
60.0
Cumulative
ercent
60.0
17
34.0
34.0
94.0
6.0
6.0
100.0
Total
50
100.0
100.0
V
Frequency
Valid
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
c
ercent Valid ercent
16
32.0
32.0
Cumulative
ercent
32.0
26
52.0
52.0
4.0
16.0
16.0
100.0
Total
50
100.0
100.0
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Assignment on Marketing Researchc

MANAGEMENT DECISION AND MARKETING RESEARCH

Marketing research problem:c$cc

reference Survey 09)

2. Instead of purchasing a Bike, will you prefer to go for the NANO?

e. All the above

4. hich colour of NANO would you prefer?

f. Other, Specify: _________________________________________________________

7. ill you recommend NANO to your friends and relatives?

. hich small car would you prefer to buy?

9. How long can you wait for NANO?

12. How will you feel if NANO is used as a taxi?

14. Can you trust NANO for safety?

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Marketing research problem:c$cc

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