Introduction

Sonalika International is a agricultural equipment, tractor, combine

harvester and engine manufacturer based in New Delhi, India. Sonalika
has manufactured and sold its products under the Sonalika, Sonalika
International, Solis, Ceres and Renault Sonalika International.
Sonalika was founded in 1995 as International Tractors Limited, and
is the flagship company of the Sonalika Group. They began
manufacturing tractors designed by Central Mechanical Engineering
Research Institute (CMERI). Renault bought a 20% interest in the
company in 2000, and began producing licensed Renault tractors under
the Renault Sonalika International in a new joint venture. In Renault
Sonalika International, Renault owned 60%, and Sonalika the remaining
40%. Renault was purchased by Claas in 2003, and sold 20% of its stake
in Sonalika in 2005. Yanmar purchased 12% of the company that same
year. According to the Sonalika website, they are manufacturing Claas
tractors in the 70-90 hp range.
Ceres and Solis tractors were built based on Renault Ceres tractors, and
exported to places like Europe and Australia.
Sonalika has exported tractors throughout the world, including to
Algeria, Australia, Bangladesh, Brazil, Canada, Croatia, Dubai, Ecuador,
Ethiopia, France, Ghana, Kuwait, Libya, Madagascar, Malaysia,
Morocco, Mozambique, Nigeria, Qatar, Russia, Saudi Arabia, Slovenia,
South Africa, Senegal, Sri Lanka, Tanzania, Turkey, USA, Zambia,
Zimbabwe, and other countries.

In 2007, Sonalika announced interest in two smaller European tractor

companies, looking to buy a majority interest, one being UTB Universal
of Romania, and the other Forma, also of Romania.
In 2009, co-branded Landini Solis tractors were launched in South
Africa. In addition, an assembly plant was set up in Nigeria as a joint
venture, and an agreement was signed for an assembly plant in Egypt.
In 2011, Sonalika began a joint venture with Apache of Argentina to
produce tractors there under the Apache Solis brand. The early ones will
only be assembled, but the goal is to have 60% domestic parts.
In 2012, an agreement was made with Montana Agriculture of Brazil to
market Solis tractors under the Montana Solis brand.
Sonalika is the fastest growing tractor company registering growth over
growth since its inception has crossed 1.80 lakh merely in 10 years &
has attained one of the positions in top three in India.

Vision & Core Value

Vision
To become the World's leading tractor manufacturing company and a
major player in automotive products and services.
To provide value for money to the customers by producing High Quality
Innovative Products at competitive price.

Core Values
Fast adaptability to change.

Innovative in fields and business.

Offer service with a smile to
customers
Provide
enjoyable
working
environments to employees.
Logo Rationale
Red symbolizes the strength, power, determination, and desire of company.
Yellow surrounding the Sonalika produces a warming effect, arouses
cheerfulness, stimulates mental activity, and generates the same.
Green Leaf in the center symbolizes growth, harmony, freshness, and fertility.
Blue underlining the logo associates with power, elegance, and formality.

And Orange surroundings the complete logo represents enthusiasm,

fascination, happiness, creativity, encouragement, and stimulation.
All this permutation of persona represents the Sonalika group as an asset in the
industry.
Mission
We Are A Global Family With A Proud Heritage Passionately
Committed To Development Of Agricultural Mechanization And
Providing Personal Mobility For People Around The World. We
anticipate consumers Need and Deliver outstanding Products and
Services that Improve peoples lives.

1 Group Companies:

Sonalika Agro Industries Corporation.

Agricultural Machinery

International Tractors Limited.

Tractor Division
Engine Division

International Cars and Motors Ltd.

 Power train 2L CRDFi

Engine /Transmission and MUV
manufacturing

International Autotrac Finance Ltd.

Non Banking Financing Company

2). History of the Group Companies

2.1) International Tractors Limited

International Tractors Limited was incorporated on October 17, 1995 for

manufacturing of tractors and has since then built a distinct position for
itself in the Tractor Industry. ITL is manufacturing various tractors of
Sonalika Brand between 30-90 HP range in 2WD and 4WD version. The
installed capacity is about 80,000 tractors per annum. The tractors

manufactured by ITL have secured a reputation of performance, quality

and reliability in the market because of their maximum pulling power,
minimum fuel consumption and low emission. All this makes ITL one of
the top 3 tractor manufacturer in India. These tractors are also exported
to various countries including South Africa, Australia, Zimbabwe, Sri
Lanka, Canada, Bangladesh, Algeria, Zambia, Senegal, Gana, etc.

2.2) International Cars and Motors Limited

International Cars & Motors limited (ICML), is a group company of the
Rs 1200 Crores Sonalika group. The company is promoted by Mr. L.D.
Mittal, Chairman, Mr. A.S. Mittal, Vice Chairman & Mr. Deepak Mittal,
Managing Director, who is having a vast experience in manufacturing of
tractors, farm machines & automobiles. ICML is a project of its kind and
is the pride of Himachal Pradesh. The company is having its state-ofthe-art production facility, with centrally air-conditioned, dust &
pollution free environment, to manufacture multi-utility vehicles / sports
utility vehicles, in Amb, Himachal Pradesh. The company is a mother
unit as its establishment shall attract many other ancillary & small units
for meeting the raw material requirements yielding manifold
employment avenues, revenue & industrialization in the state.

The company has entered into technical collaboration agreement with

mg rover of UK, with the technical know how from MG Rover, UK.
The company has manufactured MUV with the name of Rhino RX & the
same MUV boasts of rover engines. The company is in-process of
developing its own common rail direct injection (CRDI) engines.

2.3) Sonalika Agro Industies Corporation

Sonalika agro was established in 1971 to support the Indian farmers with
mechanization technology to facilitate persistence of green revolution.
Sonalika agro Industries Corporation, the groups maiden venture is one
of the foremost farm equipments and implements manufacturing
companies in India with 80% share in threshers alone. Its product line
includes combine harvesters, tractor/self driven straw reapers, potato
planters, maize seller cum-Dehuskers, seed cum- fertilizers drills,
various kinds of threshers, etc. Sonalika agro is a pioneer in
manufacturing tractors mounted combine harvester, which is not popular
in India, but also in various others countries across the globe. Today, the
company is supporting the farmers with world class farming equipment
to ease the process of making the green revolution ii, a dream come true.
In the light of the company's mission, highly qualified and experienced
staff is working as a family in the manufacturing facility at Hoshiarpur
(Punjab).

2.4) International Autotrac Finance Limited

International Autotrac finance limited is a non
banking finance company approved by RBI.
IAFL provide finance to customers of
international cars & motors limited in rural & semi- urban areas across
India through customer friendly schemes. Its parent company Sonalika
group ranks among the largest tractor & farm equipment manufacturer in
India.
3). Current Status
With net sales of 3.53lac Tractors, the Indian tractor industry grew
by 20.4% during FY07 on the back of higher demand growth,
improvement in realizations and easy and cheaper availability of
finance
M&M-Punjab Tractors, Escorts, TAFE and Sonalika are the leading
players
The Indian tractor industry has been growing at a healthy pace of
19.7% CAGR since FY03. Tractor demand is expected to maintain
its momentum:

All India Tractor Sales

400
350
300
250
200
150
100
50
0

FY06 1

FY07 2

FY08 3

FY09 4

Fig-1: All India Tractor sales of International Tractors Ltd for the
period of 2006-2009

Besides farming, rising infrastructure activities are enhancing the

use of tractors for construction materials transportation.
Tractor financing qualifies as priority sector lending. Banks and
NBFCs now have a greater focus on tractor financing due to
reasonable ticket size and higher resale value.
Almost all of the tractors sold in India are financed due to relatively
low interest rates, easy repayment norms and longer tenure of
finance, thereby translating the sales growth rates into the tractor

financing business growth.

4). ITL Organization Structure

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A.R

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RaeSDo
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YMpK
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Fig-2: Hierarchy level at ITL

Mr. L.D. Mittal, Founder and Chairman, holds the highest position of the
Sonalika Group. Mr. A.S. Mittal, Co-founder and Vice-Chairman,
brother of Mr. L.D. Mittal holds the second highest position. Mr. Deepak
Mittal, son of Mr. L.D. Mittal is the Managing Director. Mr. Raman

Mittal, son of Mr. Deepak Mittal is the Executive Director holding the
fourth highest position.
Mr. L.R. Yadav is the Chief Operating Officer who is responsible for
International Tractors Ltd, International Autotrac Finance Ltd and
Sonalika Agro Industies Corporation
Mr. Ashok Kapoor is the Joint Chief Operating Officer who is also
responsible for International tractors Ltd.