Professional Documents
Culture Documents
I.
Engineer Frederick Panganiban reviewed the consolidated sales report. He wants some
improvement in operations so that overall income will increase. He feels that the sales report
is useful, but he believes some other data may help him make a better decision. How will
Engr. Panganiban make improvements in operations to increase their overall income?
II.
III.
Methodology
IV.
V.
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VI.
References
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Executive Summary
Engineer Frederick Panganiban was reading the advertising sales report handed to
him by his assistant. The report contains information from the ten radio stations owned and
operated by Good Music Broadcasting Corporation (GMBC). GMBS derives income from
advertisements; the advertisers are billed depending on the frequency of exposure of their
messages. A certain portion of the advertising income is credited to the account of the
individual stations depending on what GMBC gave to them while the total advertising income
of a station consists of the credit account from the head office plus whatever income from
local advertisers is derived. Each station is managed by a station manager who reports
directly to Engineer Panganiban, the general manager. Engineer Panganiban is now
reviewing the consolidated sales report. He wants some improvement in operations so that
overall income will increase. He feels that the sales report is useful, but he believes some
other data may help him make a better decision.
How will Engineer Panganiban make improvements in operations so that overall
income will increase? Objectives are to make improvements in operations and to apply
controlling in GMBC. The type of control appropriate for the situation is feedback control
since there is previous data available and corrective actions need to be done.
An organizational control system is required. Thus, its components have to be
satisfied. The components are the strategic plan, the long range financial plan, and the
operating budget. And the alternative course of action cited in this situation is identifying the
type of control needed and this is feedback control.
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