A Case Study of

PRETTY DOVE DEVELOPMENT CORPORATION:

I’ll Follow the Boys

GROUP MEMBERS: Belardo, John Cid

Ilan, Aimee

Ponteñosa, Rene

Solares, Fiel Ericson

Velasquez, Alexis

EXECUTIVE SUMMARY:

On August 5, 2010, a cave-in blocked the mine’s main shaft in two locations. Rescuers
scrambled to drill exploratory holes to locate the men. Improbably, on August 22, on the eighth
exploratory drill, the bit returned to the surface with a note taped to it saying, “We are well in the
shelter, the 33.” The Chilean government called in NASA’s Engineering and Safety Center
(NESC) to help with the rescue. This rescue operation was notably one of the most successful
emergency project and project management in recent memory, highlighting the ability of
teamwork, marshal resources, support gathering, and makes use of innovative technologies in a
global effort that has really caught the world's attention.

STATEMENT OF THE PROBLEM:

Engr. Abrera’s company’s sales growth may have already reached its peak and her
marketing manager recommended that maybe it is time to consider designing a new product.
Engr. Abrera is in deep thought on what move should she make.

CAUSE OF THE PROBLEM:

Engr. Abrera founded her own company and was able to buy a 51-hectarefarmland
which was then developed into a residential subdivision for sale. Her company’s performance
was beyond her expectations. However, she was aware that the demand for residential lots may
decline or there may be over-supply of lots offered for sale. The marketing manager also hinted
that the company’s sales growth may have already reached its peak and recommended that
maybe it is time to consider designing a new product. Now, she sank in deep thought and feels
so lost in deciding what moves she should make.

DECISION CRITERIA AND ALTERNATIVE SOLUTIONS:

After Sebastian Piñera, the Chilean president publicly declared that they would rescue
the trapped miners dead or alive it gives the rescuing team a go signals to be fully committed
and to develop a rescue plan. He also requests the develop of multiple rescue option. But
proposing a workable alternative was hard, they to evaluate each proposal on criteria such as
availability, cost, service schedule, maintenance and logistics, and the state of the technology.

Later, after doing a lot of conceptual work the rescue operation would correspondingly
pursue multiple solutions at once, employing three different drilling systems—Plans A, B, and C
—in parallel. Plan A was more reliable but far too slow for comfort. It includes the drilling of a
rescue shaft with a Strata 950 raise borer, a machine designed to cut mine ventilation shafts.
Plan B had the potential for the quickest adjustments, but its technology was untested. These
involved widening an existing pilot hole using a Schramm T-130XD water drilling rig. Plan C
offered greater speed—but less precision than seemed necessary. Comprising the use of oil
field drilling technology with an oil-drilling rig—the RIG-422.

RECOMMENDATION:

The rescue team should use the RIG-422 to widened an existing pilot hole.

IMPLEMENTATION AND JUSTIFICATION:

Since the technology in plan B was untested, it gives additional challenge to the rescuer.
But widening an existing pilot hole gives accuracy in locating the trapped miners. And by using
the technology in Plan C, they should obtain greater speed and accurateness.