A SURVEY ON POST PURCHASE BEHAVIOUR OF

CUSTOMER OF L.I.C

Dear respondent,

I am Patel Yatin, student of Bhagwan Mahavir College of Business

Administration; I am conducting a survey on the “Post Purchase Behaviour Of
customer” of LIC Products. So kindly give your valuable response fairly.

NAME:………………………………………………………………………………………………….

AGE:………………………………………………………………………………………………………

ADDRESS:………………………………………………………………………………………………

CONTACT NO…………………………………………………………………………………………

1. What type of policy you have? (Multiple Ticks Allowed)

1. Endowment Plan 2. Term Insurance

3. Unit Linked Plan

2. If Endowment Insurance Then What is the Premium paying Term Selected?

1.10-15 years 2.15-20 years

3.20-30 years

3. If Term Insurance Plan then what is the term selected for the maturity.

1.10-20 years 2.20-30 years

3.30-40 Years 4. Others ……….……………………….

4. How much have you taken the risk cover? (Not for ulip plan)

1. 1, 00,000 - 5, 00,000 2. 5, 00,000 – 10, 00,000

3. 10, 00,000 and above.

5. What is the motive of taking the policy?

1. Savings 2. Risk coverage

3. Tax Benefits 4. Other………………………………………………………….

6. Rate your satisfaction level of the motive for what the insurance was taken?

(Rate it on the scale 1= good to 5= very bad)

1 2 3 4 5

BHAWAN MAHAVIR COLLEGE OF BUSINESS ADMINISTRATION. Page 1

 A SURVEY ON POST PURCHASE BEHAVIOUR OF
CUSTOMER OF L.I.C

7. Is the service of the medium through which you have bought the policy in
convenient?

(Rate it on the scale 1= good to 5= very bad)

1 2 3 4 5

8. What is your convenient method of premium payment?

1. Through agent 2.Through ECS

3. Online payment 4.
Others…………………………………………………………………..

9. What are the steps being taken by you if you feel that you have not get the
satisfactory return?

1. Complaint to the company 2.Reedemed by taking a loan

3. Stop paying further premiums 4.

Others………………………………………..

10. If you have done complaint then do you got an appropriate answers?

1. YES 2.NO

*If no then mention the step taken

11. When you will receive maturity amount what will you do?

1. Reinvestment in same plan 2. Deposit in bank as a FD

3. Invest in other Ulip Products 4.others………

12. In future if you wanted to buy insurance then will you be loyal to the particular
Company?

1. YES 2.NO

• Specify the reason…………………………………

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