forever

A magazine for Outokumpu customers Issue 1 // May 2015

Road to
renewables
Oliver Picht drives the
transformation at Nirosta
Page 12

316plus makes its

way to containers
Page 14

Laser gives the One World

Trade Center prominence
Page 17

editorial

Energy
forever
Energy is the lifeblood of our society today. In fact,
itis challenging to come up with areas of modern life that
could exist without energy.
While tremendous progress has been made in energy
efficiency, the growing population and rising living standards
demand more energy and cleaner energy. Reducing energyrelated greenhouse emissions is key in mitigating thethreat
of climate change.
As an industry, energy is facing major challenges as well
as opportunities. Oil has become harder and more expensive
to find and extract, yet considerable deposits still exist.
Renewable energy sources such as wind and solar power
willalso play a larger role in the future.
We need to pursue all sources of energy just to keep up
with the demand, while ensuring reductions in emissions.
We also need technology and material innovations to meet
both the energy and the climate challenges. At Outokumpu,
we want to be part of this. Whether for oil pipes, nuclear
plants or wind mills, we can offer stainless steel that is
long lasting, durable and fully recyclable enduring even
themostextreme environments.
Energy is a key theme for this issue of Forever,
and every day in our business. We will also explore this
theme further at the Outokumpu Experience in Berlin.
Ilook forward to witnessing the great energy that I know
our experts and customers can create together!

Mika Seitovirta
Outokumpu CEO

2 Forever 01|15

Contents

17

Constant
over time
A Courtesy of Grundfos

Stainless steel has the same appearance year after year.

Its positive attributes also keep it from going out of fashion.

10

20

2 Editorial
We need innovation to meet
the energy and climate challenges.

14 316plus
Langh Group Cargo Solutions
chose 316plus for their containers.

4 Energy
The energy picture of the future is
a puzzle. Markus Moll gives insight.

16 Decorative surfaces
Find the optimal surface for your
purpose from our wide variety.

8 Outokumpu Experience
Follow the industry event of the year
with #outokumpuexperience

17 One World Trade Center

Laser surface was created for the
symbolic landmark in New York City.

9 Customer case
Baosteel new offices are cladded
with Linen 25 surface.

20 Steel cold facts

Outokumpu news near and far.

10 Built to last
FDX formable duplex stainless steel
provides advantages for pumps.
12 Profile
Meet Oliver Picht, the new head
of Outokumpu Nirosta in Germany.

22 Sustainability
Practicing sustainability brings
impressive returns.
24 Back cover
Meet us at Outokumpu Experience
in Berlin!

forewOrd
Saara Tahvanainen,
Editor-in-Chief says:
Energy, urbanization
and mobility call for
sustainable materials.
This magazine showcases
how stainless steel
answers the demand.
Outokumpu keeps
innovating new materials
and ways to run
production so that we
create a world that lasts
forever. At Outokumpu
Experience, we will give
you more insight into the
topic. To keep on track of
latest news, please follow
@outokumpu on Twitter.

Forever

Outokumpus customer magazine. Published three times a year.

Outokumpu Oyj, Riihitontuntie 7B, 02201 Espoo, Finland
Editor-in-Chief Saara Tahvanainen Managing Editor Anne Myllykoski
Editorial production HeadnOffice Finland Oy
On the cover: One World Trade Center in New York

01|15 Forever 3

4 Forever 01|15

energy

Steve Roman

A outokumpu

Tomorrows
power puzzle
Cheap oil may come and go, but the migration toward using renewable
energy sources continues. What are the trends in the global energy
sector and how does stainless steel fit into the energy picture of the
future? Well-experienced market analyst Markus Moll provides insight.

Markus Moll

f there is one sector of the global economy that holds

sway over all the others, it is energy. From evolutionary
changes in power production techniques to sudden
shocks in the fossil fuels market, developments in the
energy sector have far reaching and often unexpected
consequences. For that reason, keeping track of the everchanging energy picture is key to getting a grasp on what is
happening just about everywhere else.

Oil price taking a nosedive

Markus Moll is Managing Director and Senior Market

Analyst with Steel & Metals Market Research, a firm that
focuses on providing intelligence to the stainless and
specialty steel industry. In his estimation, the sudden
slump in oil prices is generally good news for the global
economy, but also carries with it powerful and disruptive
reverberations. The most immediate of them has been the
major slowdown in exploration and development of new
oil and gas fields.
There are various analyses suggesting that around one
trillion dollars of planned investments in hundreds of
projects all around the world make no sense in the current
price environment, Moll says. Naturally, anyone involved
in those areas of the energy sector is going to feel more
than a pinch.

01|15 Forever 5

energy

NORSOK material
qualification opens
new possibilities
Outokumpus site in Avesta, Sweden, has been
qualified to deliver 2205, 2507, EDX 2304TM, 254SMO and
4529 grades according to NORSOK, an oil and gas industry
application standard. The approval helps to meet the needs of
existing customers who value high quality enduring materials,
as well as to serve new potential customers.
The NORSOK standard puts high demands for the material properties, such as corrosion resistance and microstructure.
From the producer, the NORSOK standard requires, for example,
process stability and ability to do heat treatment within a
narrow temperature range, says Cecilia Lille, project leader for
the NORSOK approval team at Avesta, Sweden.

Audit by customer
Reaching the required material properties and acquiring the
qualification is the result of the persistent work of the Avesta
team. An audit in the NORSOK standard approval process is
always done by a customer. For Avesta, the auditor was Aker
Solutions, an engineering company from Norway. The audit
process consisted of carefully following the material process
route and a detailed examination of the heat treatment.
After the approval, the oil industry giant Statoil added Avesta
to their list of fully qualified NORSOK suppliers. Many smaller
companies and distributors follow the Statoil list and only buy
NORSOK approved material.

Find Outokumpu certificates & declaration

www.outokumpu.com
6 Forever 01|15

However, a bigger and more positive story could

come from the expected boost in the rest of the economy.
Lower oil prices are like a big tax cut for consumer goods,
Moll says. People have more money in their pockets. They
are spending more on other things.
Moll notes that the current oil price situation and the
resulting market dynamic are, by their nature, likely to
be relatively short-term phenomena, not least because
of the combined effects of field depletion and growing
oil consumption. The more complex question is what is
happening in electricity production.

The winding road to renewables

Away from the hunt for oil and gas, the main headline
maker in the energy sector is the shift toward using
renewables, most notably in electric power generation.
InEurope and the US in particular, governments are
leading the drive with ever-tighter emissions regulations
and renewables targets.
The result is that sustainable forms of power generation
like wind and solar are growing faster than their more
traditional rivals. Moll points out, however, that the move
toward renewables is fairly irregular and complicated,
with no obvious, financially viable solutions to some of the
technical challenges posed.
For one, wind and solar have to be balanced to fill in the
peaks and troughs they create on a power grid. Plants using
gas-fired turbines would offer a good, relatively cleanburning solution, but it's not particularly booming because
utilities know these plants need to be running at least
4,000hours per year, Moll says. One of these big units
costs 400million dollars. It's a risky investment.

Cresent Dunes Solar Energy Project

located in Tonopah, Nevada, USA

Coal still a contender

Complicating matters further is a phenomenon called

clean coal, which is fairly controversial.
The industry is showing the progress it has made in
reducing flue gasses and increasing efficiency, and at the
same time there is a strong lobby showing coal burning as
one of the main emitters of CO2 and SOx , Moll explains.
Which lobby is stronger, he says, depends on which
country you're in.
Indeed, geography and politics do seem to be major
factors in how the move toward renewable energy is
playing out. Some countries in Asia and elsewhere,
whereenergy demand is growing, may be more inclined
touse and improve coal technology rather than
abandon itin favor of investing in more sustainable
alternatives.
In general I would say that the coal-fired power plants
still have a great future in China, India and Russia, and in
some of these emerging countries like Indonesia, where
coal is available. They may still build a big number of new,
ultra-critical or even super-ultra-critical coal-fired power
plants, Moll says.
That is a completely different dynamic to Germany, for
example, where a powerful anti-coal lobby holds sway.
Moll also predicts that the days of large coal-fired plants
are over in the US.

The stainless steel connection

The reality, of course, is that fossil fuels will eventually run

out, forcing the complete transition to renewable energy
sources. How soon that would happen and what advances
in renewables are around the corner are both unknowns.

The move toward renewables is fairly

irregular and complicated, with no obvious,
financially viable solutions to some of
the technical challenges posed.

With that in mind, what can be said about the role of stainless steel in the changing energy picture?
Volume-wise, Moll points out, wind and solar plants
actually use far less stainless steel than the old-style coalfired and nuclear plants with their high-temperature
boilers. But in fact, all forms of power plants rely on stainless for various applications, and it's clear that without
stainless steel piping and other construction elements,
neither wind nor solar power would be feasible.
Returning to the question of cheap oil, last year's
dramatic price slide is expected to offer both positives and
negatives for stainless use, just as it will for the economy at
large, Moll says. It would mean a drop in demand for seamless tubes and forged bars, the two stainless products that
oil exploration and production uses far more than others.
As with the economy at large, stainless should be helped by
the increase in consumer spending.
When people are spending more on other things, it
should also increase the use of stainless, Moll says. And
since consumer goods account for nearly half of the entire
stainless market, stainless steel use should see an overall
benefit from low-priced crude oil, according to Moll.
From a sustainability standpoint, any upward bump in
the use of a long-lasting, recyclable product should be a
positive thing.

01|15 Forever 7

Outokumpu Experience

See you in Berlin!

The key industry event of the year, Outokumpu Experience, welcomes you
to network and hear about the latest developments in the industry.

Demo
points
Stroll around the
demo points that
showcase the
stainless steel
applications,
Outokumpu offerings,
and customer cases
where Outokumpu
products are present.

Keynote speakers:
Productive architecture
and sustainable
materials
Listen to keynote speakers who will
highlight the innovations and materials for
a sustainable world. Master of Architecture Dong-Ping Wong
will talk about innovations in architecture. Hesuggests looking
beyond simply preserving resources to see how architecture can
make things better.

Dig deeper
Four breakout sessions offer a wide variety of presentations to look beyond the surface.
Or maybe the surface is exactly what you want to hear more about?
Energy and heavy industry
Powerful content will be shared in the energy and
heavy industry breakout session. Claes Srebo,
Product Manager, will lead the discussion about
Outokumpus commitment to customer-centered
innovation that routinely delivers improved
performance and increased efficiency.

Automotive
and transportation

Home appliances

If shiny cars and light structures are more your

thing, Project Manager Stefan Lindner has
interesting news for you about the Outokumpu
H-series. It is already generating excitement
in the automotive industry, where it can be a
challenge to meet safety standards with lightweight materials.

In this session you will hear about the range

of products that Outokumpu has to offer
you. Vice President of Business Development
in Outokumpu APAC, Kari Hnninen,
will introduce one of Outokumpus latest
innovations high-chromium ferritic 4622
and how it is challenging the austenitic grades
in home appliances.

The attraction of stainless lies in the fact that

both beauty and functionality are wrapped
in the same package. Product Manager Jrn
Teipel highlights how Outokumpu will answer
one of the future challenges of stainless:
creating new matte surfaces.

Building and infrastructure

See the full program and speaker articles at www.outokumpu.com. If you cannot be
present in Berlin, #outokumpuexperience will keep you updated during the event.
outokumpu.com/experience, #outokumpuexperience

8 Forever 01|15

Customer Case

The reflection level of

the Linen 25 surface
makes it a good choice
for preventing glare.

Baosteels
new offices
in China

Nicola Davison

Stainless solution
Baosteels new offices
and headquarters in
China required a cladding
that meets the highest
architectural and quality
requirements.
The Linen 25 decorative
finish is rolled onto the
surface. It provides a harder
surface than traditional
decorative finishes, with
acceptable reflection levels
and better corrosion and
scratch resistance.

The surface finish of the cladding of Baosteel offices and

headquarters in China are designed with Linen 25 that showcase
Outokumpus expertise in high-quality stainless surfaces.

nce the buildings are complete in 2016,

Baosteels landmark offices in Shanghai will
have faade surfaces totaling 48,000square
meters. Designed by Pelli Clarke Pelli
Architects (PCPA), the American firm behind
such iconic buildings as the World Financial Center in New
York and the Petronas Towers in Malaysia, Baosteel offices
require cladding of the highest quality.
In addition to the Shanghai project, the main building
of the future Baosteel southern headquarters is being
constructed in Guangzhou, and will rise to 140 meters tall.

Adapting to requirements

For the new headquarters, Baosteel Group supplies

the hot bands, while SKS processes 316L stainless steel
into a Linen 25 surface finish. Through a joint venture
between Outokumpu and Baosteel Group, SKS has helped
deliver stainless steel cladding on a number of prestigious
buildings, such as the Chemsunny World Trade Center in
Beijing.
John Wu, Market Development and Research Manager,
SKS, thinks it was ultimately the companys ability to listen
carefully and to adapt that allowed SKS to stand apart
n from
local competitors.

The selection rounds were strict and our product was

chosen after the third round of trial production, Wu says.

Strong and sustainable

The quality of the stainless steel coil plate was also an

important factor. One of the advantages of Linen 25 is
that it is good at preventing glare, says Zhang Yiming,
Technical Manager, SKS. The material is not very shiny,
making the reflection level acceptable. This is one of
the reasons Linen 25 is an attractive surface finish for
designers.
While it is industry standard to have the decorative
finish polished into the surface of the coil, the Linen 25
pattern is rolled onto the surface.
It hardens the coils surface to a degree not matched
by traditional decorative finishes, making Linen 25 more
resistant to scratches and lowering the need for maintenance, Yiming says. Of course it is also a beautiful finish,
he adds.

Find out more about Outokumpus decorative surfaces

in the web
outokumpu.com/surface-finish

01|15 Forever 9

Built to last

David Stonehamn A outokumpu & courtesy of Grundfos

Novel formable duplex (FDXTM) stainless steel grades are proving to

be well suited to demanding applications such as pump casings,
where the formability of the stainless steel is a vital asset alongside
strength, durability, and resistance to wear and corrosion.

FDX grades

favorable for
pump components

utokumpus FDXTM stainless

steel grades combine the high
strength of duplex stainless
steel with high ductility levels.
This makes them comparable
to the austenitic stainless steel grades
that have so far most typically been used
for challenging applications where the
formability of the steel is at a premium.
The FDX grades have raised plenty
of interest for applications including
flexible pipes, water tanks and plate heat
exchangers. But we soon realized that
our customers in other demanding market
areas such as pump manufacturers would
also benefit from solutions that combine
the formability of austenitic steel grades
with the strength and durability of duplex
grades, explains RaminMoshfegh,
SeniorSpecialist, Forming and Virtual
Product Development at the Avesta
Research Center.

A tough challenge for steelmakers

Pumps often have to function under very

harsh conditions in terms of pressure,
temperature, wear and corrosion risks.
The FDX grades are an answer to these
challenges.
Its crucial for pump manfacturers that
these properties of FDX all combine to
greatly increase the overall durability and
service life of their pumps, and thus reduce
the need for maintenance, says Moshfegh.

10 Forever 01|15

In many respects, pump chambers,

which are manufactured through a
complex process involving multiple steps,
have presented Outokumpu with the ultimate test of the material formability of
their FDX grades.

Formability tried and tested

with pilot customers

Danish pump maker Grundfos has

been seeking out new options for pump
casing material for their wide range of
submersible pumps. Important applications
for such pumps include groundwater
intake, irrigation systems, the dewatering
of mines and construction sites, fish
farm facilities, fountains and offshore
installations. A strong and durable duplex
stainless steel would clearly fit the bill
for challenging environments like these,
as long as the material could be suitably
formed to precise specifications.
The tests carried out by Outokumpu
and Grundfos confirmed the impressive
formability of FDX for manufacturing
pump casings on a commercial scale.
The results were consistent, with the
final strength of the product significantly
increased. Our customers have described
the outcome as very promising, says
Moshfegh. They are now able to see how
they can produce the same components
with both higher strength and better
corrosion resistance than before.

Opportunities for cost savings

Moshfegh is convinced that the positive

findings will also enable manufacturers to
develop pumps that can reliably withstand
harsher operating conditions. These
include environments of high pressure,
heavy wear and extreme temperature
variations, as well as high salinity levels in
marine applications.
Another benefit of using high-strength
material like FDX is that it gives manufacturers an opportunity to downgauge
the dimensions of steel components, and
produce light-weight pumps that can save
on both material and space, explains
Moshfegh. This option to downgauge can
result in considerable cost savings, as well
as greater freedom for technical design.

From the lab into the real world

According to Moshfegh, the unique

combination of properties is due to the
favorable microstructure and chemical
composition of Outokumpu's FDX
grades. The ductility of the new grades is
particularly attributable to a phenomenon
known as the TRIP effect, standing for
Transformation Induced Plasticity. The
TRIP effect is achieved by using a cold
forming method that enhances the strength
and formability of the stainless steel.
The test findings have also shown that
manufacturers will be able to use the
same forming tools earlier used with the

Properties of FDX increase the overall

durability of pumps, reduce the need for
maintenance and offer greater freedom
for technical design.

standard austenitic grades, after making

minor alterations regarding pressing force
and the use of lubricants.
The findings show that our FDX grades
have a unique combination of properties.
No one else currently produces grades like
these as commercially available products
for important markets and applications
where such solutions now represent key
advantages, Moshfegh adds.

Reference to the more detailed technical paper

describing the findings from the testing of FDX
steel grades in pump casings, available online
www.outokumpu.com/white-papers

FDX grades
Outokumpu first launched the new
FDX 25 and FDX 27 duplex
grades in May 2013, after developing
them for four years at the companys
Avesta Research Center in Sweden.
The FDX grades offer good resistance
to localized and uniform corrosion.
At the same time, they have proven

to be as durable as existing highstrength duplex grades. Furthermore,

the FDX grades have been seen to
offer all the other typical benefits
of duplex stainless steels, including
mechanical strength up to twice that
of austenitics, and good resistance to
stress and corrosion.

01|15 Forever 11

EXPERIENCED
TEAM PLAYER
Oliver Picht earned his doctorate
from the Institute for Metallurgy
and Scientific Studies at RWTH
Aachen. His professional career
includes stops in the process,
product and manufacturing
technology at globally leading
companies such as Alunorf, Alcan
and Novelis. The senior manager
is married to a doctor and enjoys
sports, photography and cooking.

Meet Oliver and other

Outokumpu experts at the
Outokumpu Experience
outokumpu.com/
experience

12 Forever 01|15

profile

Jorma Leppnen A Outokumpu

The new head of Outokumpu Nirosta in Germany wants

to lift the customer experience to an entirely new level by
offering more agility throughout the entire supply chain.

Oliver Picht

seeks more agility

for Outokumpu Nirosta

irostas transformation process towards having

more flexibility in all its units is in full swing.
After visiting our five locations in Germany,
I am very certain that we can quickly achieve
clear results with our realignment within the
market. The changes we are making should become more
noticeable for our customers.
For Oliver Picht, the already initiated strategic and
structural changes are the new foundation, while welltrained and motivated teams are the keys to success.

Focus on the customer

Picht believes that Nirosta will set itself apart from the
competition by offering service that is both optimized and
individualized.
For years now, many of our customers, for example in
the automotive industry or in the white goods segment,
have increased their level of services to their customers.
Customers require that their suppliers take the same
approach, says Picht. Nirosta will rise to the challenge.
He is convinced that the joy of work means clear
understanding of what every employee does for the
customer. Our employees are passionate and very proud
of their customers and want Outokumpu to be viewed as
being bestin class, he points out.

Active forces of change

Cooperation between departments is a great positive force

for the ongoing changes, but thetransformation will still
take time to complete.

We are restructuring Outokumpu Nirosta

reorganizing, consolidating, and simultaneously making
investments in new machines and equipment to further
optimize the production of ferritic grades in Nirosta.
Our target is to become an even higher performing
manufacturer of stainless steel products and a better
employer, says the new head of Nirosta.

Service that shows

He compares the transformation process to a shipping

industry. We are transforming a large tanker into
a maneuverable yacht. Upon completion of the
transformation process, Outokumpu Nirosta will be an
agile partner that will be able to take advantage of its
strengths in serving its customers.
As one possibility, he views a model of different service
packages. We must offer our customers the required
product selection and the most optimal service in order
to meet their specific needs. Everything counts: including
availability, packaging types as well as offering a customerspecific service.
For Picht, gaining an edge over the competition is often
decided far apart from the products and services offered.
Instead, it often comes down to knowing the customer
and being able to optimally support him with his business
activities. This is where motivated teams throughout the
entire supply chain will make a difference.
n

01|15 Forever 13

316plus

innish company, Langh

Group Cargo Solutions, chose
Outokumpus new highchromium austenitic grade
Outokumpu 316plus (also known
as Outokumpu 4420) for their new tank
and special cargo containers. As the
name suggests, the new grades properties are even better than 316(L). Because it
contains less nickel and molybdenum, it is a
competitive alternative for 316(L).
Product Manager Markku Yli-Kahri
shares his view on 316plus.
How did you learn about 316plus?
Langh Group Cargo Solutions manufactures special portable containers for cargo
and portable tank containers for liquid
transportation in ships, trucks or on trains.
Over the years, we have developed and
improved the containers and the transport methods. Our target in development
is to build containers that speed up cargo
loading and unloading times, optimize a
vessels stability and keep the products
undamaged during transport and
loading.

As stronger
material, 316plus
allows for
thinner walls of
the container,
which results in
lighter weight
and increased
capacity.

14 Forever 01|15

316 makes
containers last
plus

Langh Group Cargo Solutions needed a strong and durable

material for their two container types. Product Manager
Markku Yli-Kahri from Langh Group Cargo Solutions gives
his insight on working with Outokumpu's new grade.

Anne Myllykoski

A Tuomas Harjumaaskola & heidi vanhapiha

When we were planning these

containers, I was in discussion with
Outokumpu and they brought up the new
material as an alternative. We took the
grade on board and the new tank container
is made completely of 316plus. The special
transportation containers walls and floor
are made of 316plus.
Why did you choose 316plus?
We needed a strong material for a corrosive environment. 316plus had a number
of properties that made it appealing. It is
stronger than 316(L) and has better corrosion resistance. This means that we could
make thinner walls for containers, which
results in both a lighter weight for the
container and an increase in the amount of
material that can be carried. This is already
a big benefit for us. When we add the
attractive price to this, the offer was even
more intriguing.
The special container will be used for
transporting corrosive and sharp bulk
materials. For this container, 316plus went
through cold working to further increase
the strength. The steel will not burst easily
even if sharp objects are loaded into the
container. This is a great improvement
from a durability point of view.
What material have you used before
for your containers?
We have built the special containers with
wear-resistant carbon steel before, but the
combination of corrosion and wear resistance of 316plus was better. We have also
worked with Outokumpu duplex grades for

316plus passed all the

Lloyds Register tests
without any problems.
We could use familiar tools
and welding techniques in
construction. This made the
fabrication fast and easy,
says Markku Yli-Kahri.

certain containers, but for these containers

the corrosion resistance of 316plus is good
enough.
How did the material perform?
It was a relief to know that handling and
welding of 316plus was similar to standard
grades we have worked with, and that we
could use familiar tools and welding techniques in construction. This made the fabrication fast and easy. We didnt notice any
problems when welding and constructing
the material.
At the time of the tanks construction,
316plus was still in the process for standard acceptance and we needed the official
T11 and ADR approvals for the container.

Therefore, several new material tests were

run by Lloyds Register. 316plus passed all
the material tests without any problems.
The first experience of 316plus was positive and we will continue to follow these
containers closely to see how they perform
during use. Our target is a longer container
life cycle that will make the container even
more cost efficient for us as a producer.

The tank container will be on display

at Outokumpu Experience in Berlin.
Come and discuss with experts what
the grade could offer for your business.
outokumpu.com/experience

316plus was accepted as

UNS S31655 into the ASTM
A240 standard in March
2015. Check the grades
properties at SteelFinder on
steelfinder.outokumpu.com.

01|15 Forever 15

in the spotlight

Stainless
selection for
decorative
surfaces
Outokumpu offers a wide variety of
surface finishes for our stainless steel
products, covering everything from
decorative architectural cladding to
attractive, hygienic surfaces for kitchens.

utokumpu offers a
wide selection of
surface finishes:
from polished or
patterned to shot
blasted or brushed. In addition
to finishes like Bright Annealed,
Outokumpu produces an array
of different surfaces, that can
also be customized upon special
request.
Outokumpus selection of
nearly 30 individual surface
patterns maintain an appealing
appearance in use, and offer, for
example, an esthetically attractive interior in elevators or softly
reflecting and stunning faade
materials.

The sparkle to dullness

spectrum
Outokumpu surfaces excel with
exceptional properties regarding
their reflectivity or roughness.
The high-gloss surface called
2R almost matches the qualities of the mirror-polished finish.

It is produced inline at regular

mill facilities, which makes this
surface an interesting and costefficient alternative.
At the other end of the gloss
spectrum, Outokumpu has a dull
finish called Supermatt. This
is a shot-blasted surface with an
extremely homogeneous, highquality appearance and currently
our dullest available finish.
Outokumpu continues to innovate with new, beautiful and functional steel surfaces now and into
the future. One example is the
Laser surface that Outokumpu
developed for One World Trade
Center. We introduce the case in
the following story.

Find the right surface for your

needs: our global sales network
together with service centers can
offer a helping hand. You can also
find out more about Outokumpu
decorative surfaces by visiting
outokumpu.com/
surface-finish

The decorative surfaces of stainless

Bright
annealed

Polished
& ground

Brushed

Patterned

Special

Microchecker

Supermatt

Surface
finishes

2R/BA

Coarse/Fine
(#3 or #4 polish)

Wet brushed,
Dry brushed

Linen, Linen Star,

Linen Supermatt,
Square, Diamonds,
Microlinen, Leather
Grain, Austenite,
Haze, Laser, Microchecker, Waterfall,
Triangle

2R2, Gritline,
Rolled-On, Supermatt

For

Dishwashers, sinks,
washing machine/
dryer drums,
architecturalcladding,
automotive fenders

Elevators, escalators,
cash desks,
interiorarchitecture

Elevators, escalators,
refrigerators,
handrails, cookware,
kitchen goods,
interior architecture

Elevators, escalators,
interior architecture,
anti-slip surfaces,
sinks, claddings,
facades

Appliances,
restaurantequipment,
elevatordoors,
icemachines, grills,
refrigerator interiors

16 Forever 01|15

in the spotlight

Highlighting
the One World
Trade Center
The new laser surface was created for one of Americas
new architectural landmarks. Scott Diel A Christos Katsiaouni >
01|15 Forever 17

In the Spotlight

One World Trade Center is

the architectural landmark
in Lower Manhattan.
Laser surface was created
to make the corners of the
building appear prominent.

When you have a very matt

finish, it can appear lifeless.
Therefore, we need to
develop dull surfaces with
sparkle and liveliness!

Builders want the appearance

to be constant over time, says
Jrn Teipel, Project Manager.

t is not just another skyscraper. At 104

stories and 541.3 meters, it is not the
tallest in the world (it is the fourth
tallest), but it may indeed carry more
symbolism than any other skyscraper on
the entire planet.
One World Trade Center (1WTC) in
Lower Manhattan, New York City, is the
architectural landmark created to replace
the Twin Towers that were destroyed on
September 11, 2001.
Opened in November 2014, it provides
over 325,000 square meters of office,
commercial and residential space. 1WTC
also serves to memorialize the structure
that preceded it.

Outokumpu covers the corners

Architecturally, 1WTC presented many

challenges. Not only were the regular
challenges of skyscraper construction
present, but there were elaborate security
requirements, as well.
The original structure had distinctive corners and the architects sought to
echo these in highlighted corners on the
new structure, says Outokumpu Project
Manager, Jrn Teipel.
Teipel is in charge of all architectural
applications of stainless steel that are
produced at Outokumpu Nirosta, including
special surfaces. Fornthe 1WTC project, a
team consisting of members of application

18 Forever 01|15

technology, production, product service

and a roll texturer were given the task to
create a brand new surface.

Creation of Laser

In order to accentuate the corners, says

Teipel, the architect requested a surface
that would appear bright from whatever
angle it was viewed.
Outokumpus Linen finish would have
been standard, but to make the corners
appear prominent the architects required
even more brightness, so Laser was created.
Laser is a pattern finish produced with
an embossing process in the rolling mill.
It takes its name from the structure on the
roll, which is created with laser technology.
Two hundred tons of Laser-finished
cladding, made in the Dillenburg plant in
Germany, was delivered to the 1WTC site.

Stainless attracts attention

Although stainless cladding has been in use

for around 100 years, its positive attributes
keep it from going out of fashion.
Competing materials are aluminum,
plastics, concrete and stone, but in
comparison, stainless is a generally very
corrosion-resistant material, says Teipel.
After cleaning, it has the same appearance
as years before, a feature that is hard to
achieve with concrete or plastics.
Indeed. The stainless on the Chrysler

building in New York City, just six kilo

meters uptown from 1WTC, still looks good
a full 85 years after its construction.
Builders want the appearance to be
constant over time, says Teipel. Architects
like its honest and pure qualities, as well
as its noble appearance. Stainless simply
attracts attention.

Matt with sparkle

Two hundred tons of

Laser-finished cladding,
made in Dillenburg,
Germany, was delivered to
the construction site.
Architects like stainless
steels honest and pure
qualities, as well as its
noble appearance.

In recent years, there have been glare issues

with tall buildings in heavily urbanized
areas, such as the Walkie-Talkie building
(20 Fenchurch Street, London). This has
led cities like Singapore to create legislation
about curtain walls.
We are asked more and more by architects if we can supply duller finishes, says
Teipel. When you have a very matt finish,
it can appear lifeless. Therefore, we need to
develop dull surfaces with sparkle and liveliness!

Find Outokumpus decorative surfaces

on the web
outokumpu.com/surface-finish

01|15 Forever 19

The new material is as strong as a

steel sheet, but only half the weight.
Anna Ponzio, a research manager
at Jernkontoret (the Swedish Steel
Producers Association) wore the
dress at the Swedish Fashion Week.

steel cold facts

Stainless fabric
steels the spotlight

20 Forever 01|15

knit laminate compound of a mesh

stainless steel core of austenitic grade
304/316. This was then sandwiched in
between two thin sheets of solid stainless
steel.
The new material is as strong as a
steel sheet, but only half the weight
ideal for markets where cost and weight
are important considerations.

Read more about the project

in Outokumpu Stainless News
www.outokumpu.com

A Erja Lempinen

It was out-of-the-box thinking

that led designer Emelie Ahlnr to
develop the striking steel dress recently
showcased at Swedish Fashion Week
agorgeous, Gehry-esque swathe of matte
mesh folds. The collaborative METMASK
project emerged from a simple question:
Could stainless steel exist as a lightweight
material?
The idea was to explore knit metal as
a lightweight design and improve upon
existing steel mesh by creating a stronger,
formable multi-layer material. The team of
partners worked to produce a lightweight

Outokumpu Annual Report

and Sustainability Report
published

316plus accepted into

the ASTM A240 standard
Outokumpus new addition to its product portfolio, the
high-chromium austenitic 316plus TM (Outokumpu 4420), has
been accepted as UNS S31655 into the ASTM A240 standard
from edition 15A on March 2015. ASTM A240 is the standard
specification for chromium and chromium-nickel stainless steel
plate, sheet, and strip for pressure vessels and for general
applications.
316plus is an enhanced version of 316(L) as it is stronger
and its corrosion resistance is boosted by higher chromium and
nitrogen contents.

In 2014 Outokumpu took a positive step forward. In the

second year since the merger, tangible results of the strategy
started to show: profitability was clearly improved, debt was
reduced and a strengthened customer focus was reflected
in improved delivery performance and the number of new
customer projects. Work continues to return Outokumpu back to
sustainable profitability.
The year 2015 also marks a milestone for our sustainability
reporting: its now 40 years since the first environmental report
of Outokumpu was published in 1975.

Read more about Outokumpus achievements in 2014

in reports at the Outokumpu website
www.outokumpu.com

Annual report 2014

Sustain
ability re
port

2014

Read on page 14 how Langh Group Cargo Solutions

use the grade in their transportation containers.

Follow us !

blished in
Regular updates are pu
kumpu.com
Stainless News at outo
umpu
and tweeted by @outok

Open Day at Australian

Service Center
Outokumpus Service Center in Melbourne, Australia
held an open day for its wide customer base in early March
and it was a resounding success. More than 60 customers
attended from a diverse range of industry sectors including
hospitality, manufacturing, fabrication, distribution and building
and construction.

View a video of the event on the Outokumpu website

www.outokumpu.com

nExperience Outokumpus Australian Service Centers

Open Day via video.

01|15 Forever 21

Sustainability

Steve Roman A Outokumpu

Sustainability
in practice
Outokumpus drive toward leaner stainless steel production continues
by improving material and energy efficiency with recycling in the lead role.

A world that lasts forever

85%

OUR AIM IS TO
MAKE STEEL WITH

ZERO
WASTE

RECYCLED CONTENT
RAW MATERIALS
Con
tinu
ou
s

- Ferrochrome (Kemi mine)

- Nickel
- Molybdenum
- Other alloys such
as titanium

Melting of
stainless steel

Ho

Our top priority

is a safe
and healthy
workplace

SUSTAINABLE
PROCESSES

Landfill wastes
reduced by 80%

Sustainability is key to Outokumpus

long-term prosperity and growth.
We develop our operations every day,
step by step. This takes us closer to
our target a sustainable society.

Over 100,000 tonnes

of metals recovered
from waste
and utilized as
raw material

RECYCLED STEEL
USE ANNUALLY OVER

2,000,000
TONNES
SUSTAINABLE
SUPPLY CHAIN
Responsible sourcing according
to ethical principles and strict
best practise policies.

22 Forever 01|15

g
lin
rol
ld
Co

Finding
pathways to
efficiency goes
hand-in-hand
with investments
to smoother
operations, says
Juha Ylimaunu.

kumpu recycling processes

Outo

Turning by-products into resources

Those efforts have paid off effectively in

managing the slag, dust and scales that
result from the production chain. This
waste isn't actually waste at all, Ylimaunu
points out.
At its melt shops in the US, UK, Sweden,
Finland and Germany, Outokumpu,
together with its contractors, extracts
valuable alloying metals like nickel,
chromium and molybdenum from the slag
and returns them to the manufacturing

ca
sti
ng
g
in
oll
tr

he significant investment
Outokumpu has made in the
environment over the past
decade shows some impressive
returns. Last year, according to
Juha Ylimaunu, head of sustainability and
development at Outokumpu, the company's
recycled content rate topped 85 percent,
making Outokumpu the global industry
leader in recycling.
In addition to recycling, Outokumpu
continues the work to increase process efficiency, essentially trimming energy input
and waste output wherever possible.

ry
elive
and d
g
n
i
l
c
y
c
e
R

STAINLESS STEEL IS
Our aim is
to maximize
recycling

100%
RECYCLABLE

process. Thecompany similarly pulls metal

out of the dust and scales produced in steel
making.
The bulk of what remains is used mainly
for construction purposes like road structures or in making asphalt. Outokumpu's
Swedish plant, for example, converts part of
its slag into mega blocks for wall construction, while in the UK recovered brick waste
is used as a substitute for dolomite.
In 2014, the company's Tornio,
Finland, plant made history by reaching

a 100percent use rate for its slag. It's

a significant milestone on the road to
achieving the ultimate zero-waste target.

Every watt counts

Energy use is another issue that is

monitored closely, not only because of the
power Outokumpu uses annually in steel
production, but because of the carbon
emissions associated with it.
Constant process improvements led to
huge energy efficiency gains in recent years,

MEGATRENDS DRIVING THE DEMAND FOR STAINLESS STEEL

POPULATION GROWTH AND URBANIZATION, INCREASING MOBILITY,
CLIMATE CHANGE, SCARCITY OF RESOURCES AND ENERGY.
The global growth
rate (CAGR) is

Building and
construction (ABC)
50+ years

5%

corro
sio
n-r
es
is

gth | hygien
ic |
-stren
igh
ae
h
|
sth
nt
e
a
t

SUSTAINABLE
STAINLESS STEEL

Up to 20 years

ry
ve
eli
dd
an
ing
ag
ck
Pa

EFFICIENT LIFE
CYCLE AVOIDS
6 x EMISSIONS
USED TO MAKE IT

Food and drink,

kitchenware
~23 years

sing
lea
yp
all
tic

v
en
ov
er
1,
00
0

ye
ar
s

Up to 50 years

Outokumpus stainless steel enables efficient

solutions benefiting both customer and society
as a whole. Stainless steels superior
life cycle properties give customer
advantages in sustainability.
Steel is the most recycled
material in the world.
m
le
ain
ten
lab
c
y
anc
c
y re
e-fre
e | durable | full

Cu
sto
me
r

6:1

Transportation
~23 years

l
tee
ss
nles
i
a
t
e of s
End us

Metal industry
and machinery
~18 years

CUSTOMER
BENEFITS
- Clean tech material
- Low environmental footprint
- Uniquely sustainable production
- Life Cycle Inventory (LCI) available for all main products

White goods and

other appliances
~13 years
n

which helped to cut the amount of CO

emitted per tonne of steel produced by over
half between 1997 and 2007. The company
has set itself a goal to increase energy
performance by ten percent and to shave
another 20 percent from the CO per tonne
output over the 20092020 period.
There is no magic way to decrease the
CO emissions. Finding new pathways to
efficiency is more or less our daily work. It
goes hand-in-hand with investments that
target smoother operations, Ylimaunu
says. For example, last year our Dillenburg
cold rolling unit in Germany improved its
energy efficiency significantly without any
bigger investments.

Knock-on savings

Looking at the wider economy and

ecosystem, Ylimaunu stresses stainless
steel is an inherently sustainable material
that actually reduces emissions and saves
energy. With stainless steels decades-long
lifespan, strength and easy maintenance, it
is ultimately a low-cost proposition.
Tanker trucks made with stainless are
larger and lighter, leading to long-term
fuel savings. Stainless is also critical to the
existence of the renewable energy industry.
It is used in solar energy projects and for
higher wind power towers.
As the vision of our company is to create
a world that lasts forever, Ylimaunu says,
we are producing this type of product
and collaborating with other industries for
sustainable innovation.

The recycled content

rate in Outokumpu
stainless topped
85percent, making
it the global industry
leader in recycling.
Outokumpus sustainability report was
published in March.
Read what else Outokumpu did
in the area of sustainability in 2014.
outokumpu.com/
sustainability-report-2014

01|15 Forever 23

Welcome to
Outokumpu
Experience
See you in Berlin on May 2728 or follow
the #outokumpuexperience on Twitter.
We look forward to seeing you at the event.
You can also follow the event online.
Visit Outokumpu Experience event site for
more information.
outokumpu.com/experience

Upcoming
events
24 Forever 01|15

OCT 2630, 2015

Tall Building Conference CTBUH 2015
New York, USA

NOV 1719, 2015

Stainless Steel World 2015
MECC, Maastricht, The Netherlands