SuperSport South Africa Grows With Miranda Master

Control and Branding

MONTREAL--(BUSINESS WIRE)-Miranda Technologies, a Belden

Brand, a global provider of integrated
solutions for production, playout and
delivery systems for television
broadcasters and multi-system
operators, announces that South
African pay-TV giant SuperSport has
installed more than 70 of Mirandas
Imagestore 750 HD/SD master control
and branding processors, plus Densit
LGK-3901 logo insertion and
downstream keyer modules as part of a
major expansion project.
The Miranda technology supports SuperSports extensive, two-phase Argus Project, which entails
moving SuperSports programing to a new, purpose-built facility that will soon playout all of
SuperSports 150+ HD and SD channels.
SuperSport Technical Director Eddie McAlone said, The new facility being built in phases at our
Randburg, Johannesburg, campus will enable us to meet our anticipated growth in sports and
entertainment channels. Those channels require branding and after careful consideration of
competitive offerings, our choice of Mirandas Imagestore 750 for channel branding was a unanimous
decision.
We have used Imagestore technology in the past and the underlying protocol is the only one proven
to work with our automation system. The protocol also supports dynamic audio shuffling and gain
control, which are essential tools for our operations. There really was nothing else to compete with
it.
SuperSports playout facility also requires schedules to be delivered to multiple distribution
mechanisms. Each distribution path may require a separate IPI, which can only be inserted
downstream of any signal format conversion. SuperSport had previously deployed Miranda LGK3901s for IPI insertion, so additional modules to pair common graphics formats for branding and
keying were a natural fit.
Ideal for pre-rendered graphics, the LGK-3901 is a low-cost, modular channel branding processor
housed in a Densit 3 frame that provides five independent keying layers, automated character
generation, EAS insertion and audio voice-overs.
SuperSport enlisted the technical expertise of South African systems integrator and Miranda
partner, Inala Broadcast, for both phases of the expansion.
Providing context, Inalas General Manager, Colin Wainer, said, In 2012, SuperSport realised that it

had outgrown its existing facilities, both technically and operationally, and decided that an all-new
playout centre was required.
SuperSport management then embarked on a year-long investigation with an open view on available
technology, including visits to major tradeshows, manufacturer sites and other broadcasters playout
facilities to gather information on new products and solicit views on service and support. This
enabled them to make informed, qualified decisions, which resulted in the purchase of Mirandas
proven technologies and an agreement with Inala for ongoing service and support.
Micky Edwards, vice president, sales EMEA for Miranda, further explained, Our relationships with
Inala and SuperSport are based on mutual understandings of operational goals, technical
requirements and day-to-day working practices. The accelerated widespread and growing use of
Imagestore by SuperSport is ample evidence of its branding power and workflow efficiency.
About Miranda Technologies
For over 23 years, Miranda Technologies (www.miranda.com) has been a leading worldwide
provider of hardware and software solutions for the television broadcast, cable, satellite and IPTV
industry. Its solutions span the full breadth of television operations, including production, playout
and delivery. With a wealth of experience in delivering IT-based and traditional television systems,
Miranda leverages its expertise to create the highest quality solutions available and delivers, deploys
and supports them with a company-wide commitment to keeping the customer first. Miranda was
acquired in July 2012 by St. Louis-based Belden Inc. and is the cornerstone of its broadcast division.
Belden is a worldwide leader in the design, manufacture and marketing of cables, connectivity and
networking products for many industries including broadcast, entertainment, consumer electronics,
education, transportation and industrial automation. For more information, visit www.belden.com.
Belden is a trademark or registered trademark of Belden Inc. or its affiliated companies in the
United States and other jurisdictions. Miranda, Imagestore and Densite are trademarks or
registered trademarks of Miranda Technologies Partnership. All rights reserved. Belden Inc.,
Miranda Technologies Partnership and other parties may also have trademark rights in other terms
used herein.
Copyright 2013 Miranda Technologies Partnership.
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