PRESS RELEASE

FOR IMMEDIATE RELEASE

AA Insurance Announces New Agency

February 17, 2016 | Auckland, New Zealand

After completing a review last year, leading personal lines insurer AA Insurance has
appointed a new advertising agency partner, DDB Group.
Head of Marketing at AA Insurance Richard Park said: Insurance is a competitive
market and Kiwis have a greater range of personal insurance options than ever before.
Were looking forward to working with the team at DDB, Rapp and OMD, who will be
sharing their expertise with us, bringing a fresh perspective and ideas that will help us
meet our goals in this growing market.
DDB will replace AA Insurances current agencies Starcom, Special and Twenty over a
three-month transition period.
Weve thoroughly enjoyed working with each of our agencies, who have delivered
immense value to AA Insurance, continued Richard Park. Weve partnered with
Starcom for the past nine years, and Special and Twenty since 2011. While we hope to
continue working with Twenty for our data, weve had the opportunity to review our
future requirements.
As the boundaries in marketing have become fragmented, with a blurring of lines
between traditional, direct, digital and media disciplines, it made sense for us to go with
the full-service group that is DDB.

About AA Insurance
AA Insurance Limited is an expert in New Zealand home, contents, and car insurance. Launched in 1994, it isa joint
venture between New Zealand Automobile Association and Vero New Zealand, which is part of the Suncorp Group. AA
employs over 600 staff to look after more than 340,000 customers and 635,000 policies.
AA Insurance proudly supports youth charity Blue Light, and the NRL Telstra Premiership and Holden Cup referees in
New Zealand, and have been consistently recognised through awards including being named as among Readers
Digest Most Trusted Brands (since 2011), reception of the NZ Direct Insurer Award (since 2012), and placing in the
Kenexa Best Workplaces Survey (since 2008) and Canstar Blue Most Satisfied Customers (since 2011) list. It has also
been recognised as being among New Zealands 50 most successful companies in the Rep Z: Corporate Reputation
Survey.
AA Insurance has an A+ (Strong) Insurer Financial Strength Rating given by Standard and Poors (Australia) Pty
Ltd. For further information visit www.aainsurance.co.nz.
About DDB

DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90
countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
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Press Contact:
Arwen Vant
Botica Butler Raudon Partners
Email: arwen@botica.co.nz
Phone: (09) 303 3862, 021 403 503