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Digital Marketing - Introduction & Overview

Session - 1
Module - 1 Website Creation

How To Book A Domain,

Deciding On Hosting,
How To Install A CMS ( Word press )
How To Decide Ona Perfect Theme For Your Website.
How To Upload The Word Press Theme.
Ways To Import Demo Content For Your Word press Website.

Module - 2 PPC Advertising And Google Adwords

Brief On Search Ads,

Display Ads,
Rich Media Ads,
Shopping Ads
And Mobile Ads

Module - 3 Google Analytics

What Is Google Analytics.

How Is It Implemented On A Word press Based Website.
How To Check Whether Google Analytics Is Working Fine Or Not ?

Module - 4 E-Mail Marketing

Introduction To Email Marketing

Difference Between Spam And Subscription Based Email Marketing.
Industry Renowned Tools.
Email Marketing Campaign Performance Measurement Fundamentals

Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001

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Module - 5 Online Display Ad/Search Ad

Defining Display Advertising

Targeting Methods
Display Ad Optimization

Module - 6 E-Commerce Marketing

What Is Ecommerce
Ways To Promote An Ecommerce Portal.

Module - 7 Adsense And Blogging

What Is Adsense.
Brief On Policies Of Adsense.
Requirements For Getting Adsense Approved As A Publisher.
What Are Different Types Of Blogs
How To Earn Money As A Blogger From Adsense

Module - 8 Affiliate Marketing

Introduction To Affiliate Marketing.

Popular Affiliate Networks
Different Ways To Do Affiliate Marketing
How To Get Approved As An Affiliate.

Module - 9 Video Advertising With Google

Why Video Advertising Is Gaining Attraction.

Ways To Promote A Business With The Help Of Videos.
Kind Of Videos To Be Created For Promotion Of Business On The Internet.

Session - 2
Module - 10 Seo (Search Engine Optimization)

Search Engine Ecosystem

What Is Search
What Are Search Engines
Evolution Of Search Engines
What Are Serps
Categorization Of Serps

Module - 11 Seo Audit

Important Seo Commands To Carry Out Seo Audit

Robots.Txt
Domain Tools
Sitemap.Xml
Canonicalization

Module - 12 On Page Optimization

Keyword Research
Tags - Title Tag, Meta Tag, Alt Tag
Header Tags ( H1 To H6 )
Broken Links
Anchor Text
Internal Linking
Keyword Density, Proximity, Prominence.
Content Creation For Seo

Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001

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Module - 13 Google Webmaster and SEO Tools

WEb CEO
SEO Profiler
Checking Dupicate Content
Filing a DMCA complaint
Screaming Frog
Checking Mirror Websites

Module - 14 Off Page Optimization

Links from Social Bokmarking

Guest Blogging
Article Optimization
Back link creation from Blogs and social media websites.
Video Submission
Image Submission

Module - 15 Online Reputation Management

What is ORM ?
Listening Tools
Tactics to fight against negative reviews.
Precautions to take before hand for handling negative reviews .

Module - 16 Google Algorithm Update

Google Top of the page

Google Pirate
Google Penguin
Google Panda

Session - 3
Module - 17 SMO (Social Media Optimization)

Introduction
What is Social Media
How Social Media Marketing is different from other forms of digital marketing

Module - 18 Facebook Non Paid Marketing

Facebook fan page vs group cs personal profile

Facebook Edge algoritham
Effective ways to set up facebook business page
Optimization of Facebook Page
Creation of Facebook vanity URL

Module - 19 Facebook Paid Advertising

Types of Facebook Ads

Creation of facebook ads with different objectives.
Conversion tracking set up with facebook pixel.
Ad Copy Creation and targetting
Different types of bidding options.

Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001

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9999491895
Module - 20 Twitter Marketing

Proven techniques to set up twitter account for a brand.

Different tools for twitter marketing.
Usage of Retweets, Hashtags and Direct Messages.
Effective Content making strategy for twitter to accumulate targeted followers.
Advertising on Twitter.

Module - 21 Linkedin Marketing

Understanding Linkedin .
Difference between company profile and individual profile.
Marketing through Linkedin groups.
Paid Advertising on Linkedin
Ad Copy creation, Bidding Options and Targeting with Paid Linkedin Ads.
Apps to configure with Linkedin Profile.

Module - 22 Google+ Marketing

Uderstanding Google Plus and Google Business

How to register Local business on Google Maps listing.
Different Kind of content to be created and shared on google plus.
Techniques to optimize Google Plus page for a brand.
Creation of Custom URL of Google Plus Page.

Module - 23 Youtube/Video Marketing

Understanding Video Advertsing.

Creating Video Campaigns.
Creation Video Ad groups, AdCopies and Bid strategy.
Creating Youtube Channel.
Types of Videos to create, upload and promote on youtube channels.
Creation of custom URL on Youtube.

Session - 4
Mobile Marketing Module - 24 Why Mobile Marketing is Critical for Success

Power of Mobile
The Mobile Toolkit and current unplanned usage of Mobile.
Consumers Mobile Lifestyle.
Ecosystem Overview: Mobile Web
Ecosystem Overview: Mobile Apps
Understanding Micro-Moments & Mobile-led Customer Journeys
Mobile Payments Mobile CRM

Module - 25 Usability & Building Your Mobile Presence

What is the User Interface?

What is the User Experience?
Why is it critical to create an ideal User?
Mobile Website UI: Best Practices
Understanding and applying Responsive Design to your content Choosing between Mobile Specific UI versus
Responsive Design.
Mobile Search Optimization Native versus Hybrid versus Mobile Web
Mobile Apps: UI / UX Frameworks
Integrating your Mobile Strategy into your marketing strategy (online / offline)

Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001

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Module - 26 Leveraging key Mobile Ad Formats

Introduction to Mobile Ads on Google Adwords

Types of Mobile Ads:
Location Ads
Mobile Ad units - Banner / Interstitial
Rich Media Ads o Native Ads
Search Ads
Video Ads
Ad Extensions for Mobile Apps
Linking Google Play & Adwords
Interstitial Mobile App Campaign
Language targeting in Mobile App Installs Campaign

Module - 27 Mobile Advertisements (Part 1)

Driving Mobile App downloads

Mobile Engagement Campaigns
Google Display Network for Mobile Apps
Managing Placement Ads for Mobile Campaign
Bidding Strategy for Mobile App installs
Set-up Google Analytics for Mobile App
Setting conversion tracking
Tracking Mobile App conversions

Mobile Advertisements (Part II & III)

Remarketing for App Engagement

Landing page for Mobile App Install Campaign
Optimizing Mobile App Campaigns
Advanced options for campaign on mobile
Landing Pages for Mobile App Targeted Ads
Best practice checklist for mobile success
Mobile Media Mix
Understanding multiple mobile ad platforms
Introduction to platforms like Admob, inmobi etc

Please find the Course and Fee Details. Classes & Course can be Designed/Customize as Per Request
Fee INR 44999 + Service Tax-

Regards,
SLA Consultants India
9999491895 | 9873140018 | 011-47519207
hr@slaconsultantsindia.com

Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001