Professional Documents
Culture Documents
ndice
Contenidos
ndice.................................................................................................................. 2
Contenidos..................................................................................................... 2
1. Introduccin.................................................................................................. 3
1.1 Market........................................................................................................ 3
1.2 Lithium Resources...................................................................................... 3
1.3 Uses........................................................................................................... 4
2. Porter 5 forces analysis................................................................................... 5
2.1 Intensity of competitive rivalry..................................................................5
2.2 Bargaining power of suppliers....................................................................6
2.3 Bargaining power of customers (buyers)...................................................6
2.4 Threat of substitute products.....................................................................8
2.5 Threat of new entrants.............................................................................. 8
3. Conclusions................................................................................................. 11
4. Bibliography................................................................................................ 12
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1. Introduccin
1.1 Market
Lithium is a soft metal, the lightest in the periodic table, with a silvery white
appearance that reacts immediately with water and air. Lithium also has the
highest electrochemical potential of all metals. These properties provide very
high energy and power densities for long useful life in small and comparatively
lightweight packages that is driving growth in demand.
Lithium does not occur as a pure element in nature but is contained within
mineral deposits or salts including brine lakes and sea water. The contained
concentration of lithium is generally low and there are only a limited number of
resources where lithium can be economically extracted.
In 2012, the volume of world lithium market was estimated at MUS$ 2,200. The
forecast is that a dynamic future demand and supply due to the current trend
of development of lithium batteries and electric vehicles, which would lead to
increased use and demand.
In this context, Chile has a privileged position on the supply side because it has
22% of the worldwide resources, corresponding to 8.04Mt, and is one of the
leading producers of lithium compounds. While so, in the national economy
plays a minor role, covering exports of MUS $ 305 FOB, which represents only
0.4% of total domestic shipments and 0.6% of total mining exports.
Currently Chile has the second biggest lithium production after Australia.
Remote geographical location consuming countries to lithium products makes
participation in a highly globalized and market specific products more difficult.
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These are the primary brines and minerals based feedstocks for derivative
lithium chemicals, as well as much smaller volumes of lithium metal and alloy.
Generally, but not exclusively, lithium-hosted continental brines are regarded
as being less expensive to exploit and therefore more commercially viable
compared to lithium minerals although all are in remote locations and between
them present very different technical and logistical challenges, and continue to
underperform expectations. The other important aspect to consider when
looking at the brine source method versus hard rock brines is the quality grade
of the lithium carbonate. It is imperative for lithium to be battery grade. Due
to the variance in grades of lithium carbonate producers have strict approval
and testing processes to ensure quality of supply.
1.3 Uses
Glass and ceramics are still the largest end use markets for lithium
minerals and chemicals whilst consumption of lithium chemicals in small
batteries increased substantially from 2000 to overtake use in lubricating
greases and aluminium refining.
The small battery market (calculators, computers, cameras, communications
devices, etc) is forecast to maintain high growth levels (10% pa) whilst the
emerging large battery market for electric bicycles, hybrid and all electric
vehicles is expected to grow substantially (up to 28% pa) to 2020.
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Lithium
production
by
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5%
11%
China-conversin China-salmuera
13%
3%
Argentina
EE.UU.
33%
2% 1%
11%
49%
16%
Brazil
32%
25%
EEUU
Chile
China
Belgica
Rusia
Otros
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The production process of SQM doesnt need specific suppliers because the
process is quite simple
2.3 Bargaining power of customers (buyers)
Level of bargaining power of customers: Mid
According to the Figure 7, the lithium is used in several industries but the
current main industry and the industry with more projected growth are
rechargeable batteries, according energy.sourceguides.com (2015) there exist
260 companies that produce lithium-ion batteries and there are established
mainly in Asia, especially China. In the Figure 8 which describes the main
producers of Small Lithium batteries we can see that there are three
corporations Samsung, Panasonic and Lg that have more than 54 percent of
the production of these kind of batteries and are integrated to the final product
and other work of Shyang and Turkay for Ford Scholars shown that in a vertical
integration between electrical cars and lithium ion battery producers in a scale
from 0 to 3 shown most companies has an integration value of 2 (Figure 9).
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With this information on mind there is a medium risk that the big companies
continue its vertical integration process and started to invest in joint ventures
in lithium salars or mines or continue growing its market share and turn the
market in a oligopsony
Demanda (2014)
Carbonato de litio
Hidrxido de litio
5%
6%
Butillitio
18%
Otros
45%
Cloruro de litio
18%
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To enter in the Chilean lithium market, you have to pass many obstacles, such
as: special exploit lithium contracts. However, the income tax is much lower
than in other countries, so it becomes more attractive to enter the market.
Few areas where lithium extraction is possible are low in Chile. While
the market Lithium is a business importance to Argentina and Chile,
and could be for Bolivia, movements that could make the major
companies already established and other barriers to entry, are a risk
important for the entry of new market participants. These entry
barriers, especially those who pose a high barrier as market size,
economies of scale, excess capacity, uncertainty of growth of demand
and supply and the possibility of expanding existing projects
(constituting a very high barrier).
In the case of lithium, the market share of the 4 largest companies
stood at an average of 86% for the decade 2000 - 2009. For this
reason and for the potential they have to handle one of the barriers to
entry, the increasing capacity of its plants, the entry of new
companies is risky.
3. Conclusions
Talking about lithium producers, and specifically, the Chilean company SQM, we
can say that this company is not a price taker, then, the decisions that it make
can have influence in the prices and market. By company, the world lithium
supply is dominated by four biggest producers, with a market share of over
80%. Chinese manufactures supply a combined 18%. The list prices for lithium
raw materials are published by the major producers and prices are
negotiated directly with buyers so there is no terminal market and virtually
no third party spot market.
The Market is currently driven by consumer products that require battery
grade lithium. Only a limited number of producers can supply the high end
grade lithium; as a Seymour Pierce research noted, SQM, FMC, and Chemetall,
the largest suppliers of lithium carbonate do not at present have the
capability to supply 99.99% Li2CO3 to the market.
Another leadership for SQM, is its differentiation in cost due to the best grades
in the world in the salars, the issue that is a byproduct in its production and an
advantage that they have is the processing technologies that are in use
actually. A competitive advantage that SQM can do is to program its production
in function on Lithium. A consideration to have about SQM production is to
have the governments permits for Lithium exploitation, and the issue that
Lithium is not a concession in Chile.
In each Porters forces, we dont see great threats either in Short Run or in
Long run. The option of new discoveries could be look as a threat in long term,
but as we said, the participation in the market of lithium by SQM is big enough
to ensure the participation. In addition to the companies currently supplying
the market, there are producers on the horizon moving forward with
exploration activities, most probably to be taken over by the dominant four
players.
These are the primary brines and minerals based feedstocks for derivative
lithium chemicals, as well as much smaller volumes of lithium metal and alloy.
Generally, but not exclusively, lithium-hosted continental brines are regarded
as being less expensive to exploit and therefore more commercially viable
compared to lithium minerals although all are in remote locations and between
them present very different technical and logistical challenges, and continue to
underperform expectations. The other important aspect to consider when
looking at the brine source method versus hard rock brines is the quality grade
of the lithium carbonate. It is imperative for lithium to be battery grade and
leave behind the unwanted contaminants that the deposits may contain from
brine sources. Due to the variance in grades of lithium carbonate producers
have strict approval and testing processes to ensure quality of supply.
4. Bibliography
[1] Importancia estratgica del mercado G. Vera. Gem Consulting 2012.
[2] Industria del litio en Chile. P. Pablovic 2014.
[3] Mineral Commodity Summaries USGS. 2015
[4] Interview of Mr Lithium. Epstein Research.com 2015