A

Project Study Report

On
Training Undertaken At
Titled as

Coparative analysis of electrical switches

Submitted in partial fulfilment for the
Award of degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted By: -

Submitted To: -

Bimalesh kumar

Mr.MANISH JAIN

Semester 3rd

HEAD OF MBA

MBA Part 2nd year

DEPARTMENT
2011-2013

ARYA INSTITUTE OF ENGINEERING AND TECHNOLOGY

KUKAS, JAIPUR
1

DECLARATION

I, Bimalesh kumar student of Arya institute of engineering and technology,jaipur

hereby declare that the project entitled Comparative analysis of electric switch, With
Emphasis on Products From Indo simon Pvt. India Ltd. is the original work done by me
and the information provided in the study is authentic to the best of my knowledge. This
study report has not been submitted to any other institution or university for the award or
any other degree.
This report is based on my personal opinion hence cannot be referred to legal
purpose.

(Bimalesh kumar)

Acknowledgement
Express my warmest thanks & deep sense of gratitude to the individuals for I their
generous help in discussing the project and giving their valuable time in successful
completion of this project. Time to time I got constructive suggestions, guidance and
encouragement.I would like to express my deep thanks to Dr. Arvind Agarwal,
President, Arya Group of Colleges and Prof. M. L. Gupta, Principal, Arya Institute
of Engineering & Technology, Jaipur for extending me the opportunity of presenting
the first year project and providing all the necessary resources for this purpose.
With much pride and delight I would like to express my sincere thanks to Dr. Manish
Jain (Head of the department) for his excellent guidance and valuable suggestions
throughout the project work. I express heartfelt thanks to Mrs. Padma Sharma(Project
Guide) for her wonderful support and for giving me an opportunity to present project
report on COMPARATIVE ANALYSIS OF ELECTRICAL SWITCHES
I also want to give my humble regards to Mr. Pramod Sharma, Ms nisha goyal Mr.
Anshul Mathur, Mrs. Ankita Pareek , Ms. Sharvika, Ms. Shivali, Ms. Mona and Ms.
Usha for their valuable support and believe in my work. Without their sustained interest
and encouragement, this work could not have been possible to reach the state of
completion with satisfaction. In fact it is their real devotion to the development work,
which instilled in me, the need of a passionate commitment to pursue this project.I am
also grateful to all my friends for providing critical feedback and support whenever
required. There are times in such projects when the clock beats you time and again and
you run out of energy, you just want to finish it once and forever. Parents made me
endure such times with their unfailing humour and warm wishes.
I regret for any inadvertent omission
Bimalesh kumar
MBA 3rd sem

EXECUTIVE SUMMARY
PROJECT TITTLE-Comparative analysis of electric Switch we have successfully
completed our 45 days internship at "Indo simon pvt.ltd.", Delhi NCR for the assigned
project tittle Comparative analysis of electric switch ,S COMPETITORS"
Mr.SURESH DEEWAN,HR manager was

our guider who guided us how to carry on

with the project.

Purpose of the study

The main objective of the research was"TO STUDY COMPARATIVE OF CUSTOMERS
TO INDO SIMON" in our project we had been assigned the task to find out the intrest
of customer which buy the indo simon product and how much intrest they have in
product.
This report includes an over view of the project under gone during the summer
traning.for our project we took sample size of 345 respondents.after that,we analyzed
the questionnarie filled by the respondent

TABLE OF CONTENT
Subject

1.

Introduction to the Industry

2.

Introduction to the Organization

3.

Research Methodology

3.1.

Title of the Study

3.2.

Duration of the Project

3.3.

Objective of Study

3.4.

Type of Research

3.5.

Sample Size and method of selecting sample

3.6.

Scope of Study

3.7.

Limitation of Study

4.

Facts and Findings

5.

Analysis and Interpretation

6.

SWOT

7.

Conclusion

8.

Recommendation and Suggestions

9.

Appendix

10.

Bibliography

11.

ANNEXURE

INTRODUCTION
The worldwide electric power industry provides a vital service essential to modern life.
It provides the nation with the most prevalent energy form known in historyelectricity.
This project consists of a detailed study which was undertaken at Indosimon India Ltd
on the companys overall functioning. The project explains the principles and practices
of the organization.
Indosimon is an electrical and power distribution equipment manufacturer in India. It
owns some of the prestigious global brands. The main aim of Indosimon is to provide
best electrical & lighting solutions and to be a globally recognized firm. To achieve this it
concentrates more on building long term relationships with all our associates,
customers, partners, and employees.
The organization functions with various departments such as Marketing, Finance,
Personnel and Production. It maintains a cross-department interaction for achieving the
organizations effectiveness. The departments are driven by qualified and experienced
professionals backed by an efficient work force. It encourages employees to be
participative, innovative and creative and thus building a team spirit which helps them to
realize collective potential. The products of the company have a good reputation in the
market and hence the growth of the company is very much imminent.

INDUSTRY PROFILE
Prospects of the Indian Electric Industry:
Like every other industrial sector in India, the Indian Electrical Industry too is slowly
emerging from out of its "protective cover". For far too long has Indian Industry
remained shackled and consequently inward looking. Over the past fifty years there was
no exposure to global players and competition, with the result that the Industry grew up
in a sheltered environment, dependent on the Government for everything, from licenses
to protection to tariffs. Each one of these interventions was aimed at securing protection
for oneself and ensuring growth of ones own organization at the cost of industry and
the nation at large. Lack of global competition encouraged a "cost plus" approach,
where every conceivable cost increase was passed on to the customer. There was thus
no motivation to reduce costs.

As per the recent survey, the global electrical & electronics market is worth $1,038.8
billion, which is forecasted to grow to $ 1,216.8 billion at the end of the year 2008. If we
talk of electrical & electronics production statistics, the industry accounted for $1,025.8
billion in 2006, which is for casted to reach $1,051.5 billion in future.
At the outset, it must be stated that the reduced domestic demand is at best a
temporary phenomenon. The power sector in India is bound to grow and this will
undoubtedly boost demand from the Utilities, quite apart from the industrial demand
which will continue to grow with increased industrial output. The poor financial health of
the SEBs is however a damper that cannot be wished away in the short term. This will
continue to plague corporate in the Electrical Industry, until the SEB restructuring and
unbundling brings a turnaround in the medium term.

COMPANY PROFILE
Indosimon India Ltd is a billion-dollar-plus organization, and is one of the largest &
India's fastest growing electrical and power distribution equipment manufacturer with
products ranging from Industrial & Domestic Circuit Protection Switchgear, Cables &
Wires, Motors, Fans, Power Capacitors, CFL Lamps, Luminaries for Domestic,
Commercial & Industrial applications, Modular Switches & Bath fittings covering the
entire gamut of household, commercial and industrial electrical needs.
Indosimon owns some of the prestigious global brands like Crabtree, Sylvania,
Concord, Luminance, Linolite & SLI Lighting. With 91 branches / representative offices
and over 8000 professionals in over 50 countries across the globe, the group has
achieved rapid success in the past few years. Its 7 state-of-the-art manufacturing plants
in India located at Haridwar, Baddi, Noida, Faridabad, Bhiwadi, Alwar, Neemrana, and 9
state-of-the-art manufacturing plants located across Europe, Latin America & Africa
churn out globally acclaimed products. Indosimon is a name synonymous with
excellence and expertise in the electrical industry. Its 20000 strong global distribution
network is prompt to service customers.The company has acquired a number of
International certifications, like BASEC, CSA, KEMA, CB, CE, ASTA, CPA, SEMKO,
SIRIUM (Malaysia), SPRING (Singapore), TSE (Turkey), SNI (Indonesia) and EDD
(Bahrain) for various products.Today, Indosimon and its brands have emerged as the
preferred choice of electrical products for discerning individuals and industrial
consumers both in India and abroad.In an attempt to transform itself from an industrial
product company to a consumer products company, Indosimon launched the consumer
electrical products such as CFLs, Fans, and Modular Switches & Luminaries.
The essence of Indosimon success lies in the expertise of its fine team of professionals,
strong relationships with associates and the ability to adapt quickly and efficiently, with
the vision to always think ahead.
9

Vision:
"To be a globally recognized corporation that provides best electrical & lighting
solutions, delivered by best-in-class people."

Mission:
To achieve their vision through fairness, business ethics, global reach, technological
expertise, building long term relationships with all our associates, customers, partners,
and employees

VALUES:
Customer Delight:

A commitment to surpassing our customer expectations. Leadership by example. A

commitment to set standards in their business and transactions based on mutual trust.

Integrity and Transparency:

A commitment to be ethical, sincere and open in their dealings.
Pursuit of Excellence:
A commitment to strive relentlessly, to constantly improve themselves, their
teams, their services and products so as to become the best in class.

10

MILESTONES:
2009

Set up of fully automatic switchgear manufacturing plant at

Baddi. Consolidation of CFL manufacturing plant at Neemrana for
domestic and export purposes.

2008 :

First Indian CFL manufacturers to have adopted RoHS,

European norms on Restriction of Hazardous Substances in
CFLs.
Set up of Global Corporate office, QRG Towers at
Expressway Noida
Investment of Rs.50 Crores in Global Center for Research
and Innovation (CRI)

2007 :

Set-up of Capacitor manufacturing plant in Noida, UP with

the capacity of 6, 00,000 kVAr per month.
Acquired the Lighting business of a Frankfurt based
company "Sylvania", a global leader in lighting business and now
the company's turnover crosses US$ 1 Billion.
Warburg Pincus, a global private equity firm and one of the
largest investors in India, invested US $110 million in Indosimon
India Ltd. Indosimon issued fresh shares to Warburg Pincus,
representing approximately 11.2% of the fully diluted share capital
of the company.
QRG Group entered healthcare business by acquiring a
majority stake in Central Hospital and Research Centre,
Faridabad.

2006 :

Crabtree India merged with Indosimon India.

11

Added CFL production unit in Haridwar manufacturing

plant.
Expansion at Alwar manufacturing plant for increase of
production capacity.
Expansion at Baddi manufacturing plant and set-up of an
Export Oriented Unit.
First Company to get the ISI Certification for complete
range of CFLs.
Started mid-day meal program at Alwar, Rajasthan caters
to 10,000 students from 77 schools.
2005 :

Set up manufacturing plant in Haridwar, Uttaranchal for

manufacturing Fans.
Awarded the KEMA certification by The Dutch Council for
Accreditation, making QRG the only group to attain this
certification.
Set up of R&D Center in Noida H.O.

2004 :

Set up manufacturing plant at Baddi , HP for manufacturing

of Domestic Switchgear.
Set up a manufacturing plant for manufacturing of CFL at
existing manufacturing plant in Faridabad, Haryan.
Set up a manufacturing plant for manufacturing of Ceiling
Fans at Noida, UP.
Set-up our own marketing office in London through our
wholly owned subsidiary company Indosimon U.K. Ltd.
In December, 2004 placed 235 fully convertible debentures
of Rs. 10 Lacs on M/s. Shine Ltd., Mauritius and the debenture
will be converted in June, 2006.
Attained the CE certificate for CFL.
12

2002 :

Standard Electrical Company becomes a 100% Subsidiary

of the company.
Attained the IEC certification for Industrial switchgear and
CSA certification for all manufacturing plants.

2001 :

Acquired business of Indosimon Industries Ltd, MCCB of Crabtree

India Limited and merged ECS Limited in the company to
consolidate its area of core competence.

2000 :

Acquired controlling stake in Duke Arnics Electronics (P)

Limited engaged in manufacturing of Electronic Meters-Single
Phase, Three Phase, Multi Function, Tri Vectors.
Acquired controlling interest in an industry major-Standard
Electricals Ltd.

1998 :

Introduced high-end Ferraris Meters in Joint Venture with DZG,

Germany.

1997 :

Acquired Electric Control & Switchboards at NOIDA, UP for

manufacturing customized packaged solutions.

1996 :

Acquired a manufacturing plant at Alwar, Rajasthan for

Power Cables & Wires.
Entered into a Joint Venture with Electrium, UK for
manufacturing Dorman Smith MCCBs and Crabtree Modular Plate
Switches.

1996 :

Acquired a manufacturing plant at Alwar, Rajasthan for Power

Cables

&

Wires.

Entered into a Joint Venture with Electrium, UK for manufacturing

Dorman Smith MCCBs and Crabtree Modular Plate Switches.
1993 :

Set up another manufacturing plant at Faridabad, Haryana for

13

Control Gear Products.

1990 :

Set up a manufacturing plant at Sahibabad, UP for Changeover

Switches

1987 :

Started manufacturing MCBs at Badli, Delhi in Joint Venture with

Geyer, Germany.

PRODUCT PROFILE:
Indosimon India Ltd has emerged as preferred choice for discerning range of individual
and industrial consumers. The firms products are approved by international quality
bodies such as KEMA, UL,CE,CSA and VDE and are as per IEC standards.
The firms commitment is to manufacture excellence and providing world-class quality
products at affordable prices in creating the industry more energy efficient, now from

14

even wider spectrum of products from Indosimon; it offers a complete solution which is
not only safe and reliable but also helps to save energy.
At Indosimon, it is their philosophy to continuously upgrade products in order to best
serve modern discerning consumers. They feel proud and privileged to share such
innovation of making Indosimon more environment friendly, Indosimon aims at providing
versatile range of products and set a new benchmark for quality and performance.

PRODUCTS:
1)

BUILDING CIRCUIT PROTECTION

2)

INDUSTRIAL CIRCUIT PROTECTION

3)

MOTORS

4)

CAPACITORS

5)

LIGHTING

6)

CFL

7)

FANS

8)

MODULAR PLATE SWITCHES

9)

CABLES AND WIRES

10)

DIGITAL DIMMING

11)

BATHFITTINGS AND ACCESSORIES

IDENTIFIED PROBLEM

The organization does not have more customer care center and the customers are not
well aware of the existing customer care centers.
The decrease in the promotional activities is not satisfied by the customers.
The organization does not focus on a advertisement and sales promotion activities.
The organization is not good at checking the product before delivery.
15

NEED OF THE STUDY

This study does not answer all the problems which arise in the Indosimon. There are
many certain formulas for analyzing particular problems, but the aim of the study is to
develop ability of decision making & strategic formulation. A right decision at the right

time itself helps the osrganization to run efficiently.

It is here that this project becomes important as it aims to understand all the aspects of

corporate selling, the detail study of all the competitive brands of Indosimon Products.
The observational study made during the training would help the marketing division of
Indosimon to devise effective market strategy for the given area that would ultimately
help to strengthen their position in the market, would enhance brand preference
amongst the consumers.

OBJECTIVES AND SCOPE

Objectives for the study:
Primary Objective:To find out the peoples perception in purchasing the products of Indosimon India.
Secondary Objective:16

 To know the personal views of people regarding choices among various Electronic
products of Indosimon.
To study which branded electronic products are mostly preferred by people as per their
choices.

Comparison between various Electronic products of Indosimon.

Find out factor influencing the people at the time of purchasing Electronic products QUALITY, DURABILITY, VARIETY, and PRICE.

Scope of the study

This study would be useful for companies to know what people perceive and thinking
about Electronic products offered by Indosimon .The study would be useful to other
researchers as a secondary data. This study would be useful to form strategies & to
make further decisions according to perception of people about electronic products in
Indosimon.

Deliverables:
The questionnaire is set in order to conduct the primary research to determine the
choices and the preferences of the customers.
The study also helps to analyze the brand preference and the customer views of
Indo simon limited.
The primary research is undertaken to determine the prominent factors that attracts the
customers towards the company for recurring purchase.

LITERATURE SURVEY
REVIEW OF LITERATURE
Book Review
The concept of brand image has been very significant to consumer behavior from post
1950s. As Aaker and Keller confirmed in Hsiehs study that, brand image has been
considered a vital part of a firms marketing program, not only because it serves as a

17

foundation for tactical marketing mix issues but also because it plays an integral role in
building long term brand-equity (1990).
Definition:
Earlier definitions of brand image are presented in broad terms by Dobni
(1990) who put forward the following writers understanding of brand image. Newman
stated it as everything the people associate with the brand (1957). Reynolds (1965)
confirms that an image was centered on drawing a few key beliefs from a vast variety of
sources, thus creating your own impression based on the brand. Herzogs concurs that
brand image was the sum of the total impressions. (1973). Indeed, such definitions all
concur together; echoed by the words of Levy who stated that a brand image is a
constellation of pictures and ideas in peoples minds that sum up their knowledge of the
brand and their main attitudes towards it (1978). A more recent insight into brand
image was added by Woodside who defined image as the degree of positive or
negative affect associated with psychological object (Reid, 2001).
Theory behind brand image:
According to Tyler (1957), there are three approaches to brand image: Subjective,
Objective and Literal.
The first type, is a subjective image, this is when a potential customer hears or sees the
brand name/logo and feel obliged to purchase the product or service, despite a lack of
understanding as to why this is the case. The case simply relates to how the brand is
perceived as significant to an individuals self-consciousness.
The second type of brand image is the objective form which is the attempt to generate
an emotional need for the product, leaving you with the feeling that you need to
purchase the product so as to satisfy this need.
The third is literal image, i.e. a logo which represents a company. This implies that upon
seeing this picture/logo, the name of the company does not need to be uttered as the
picture tells the consumer the whole story e.g. Nike with the tick or McDonalds with the
golden arches. Evidently, the approach used to obtain and sustain a brand image will
18

vary upon several factors as reflected by the analysis presented by Tyler.

and Swanns idea was that the br

Oxenfeldt

and image should allow the company to establish its

position within its market segment, protecting it from competition, thus allowing them to
build upon this with market share growth (Park et al, 1986).
Moreover Park et al (1986) put forward in Bhats article that the importance of
establishing a brand image relevant to its market segment in which it is based, is
significant so as to ascertain a strong brand position, help create a barrier to entry for
potential competitors: thus raise the brands performance in the market.

RESEARCH GAP
There are areas which have been identified and do require further investigation. The
main issues that the some studies had not specified about the requirements of the
customers regarding the product.
However, some studies have suggested about various factors of purchase decision but
does not help in decision making & strategic formulation.
The scope of this study was limited to certain characteristics of the customers but does
not aim at what they perceive and think about Electronic products

METHODOLOGIES
TYPE OF PROJECT
Descriptive Research:
Descriptive Research has been used; it involves surveys and fact findings enquirer
of different kinds the major purpose of descriptive research is the description of the
state of affairs, as it exists at present. The main characteristics of this method are that
the researcher has no control over the variable; he can only report what has happened

19

or what is happening. The methods of research utilized in descriptive research are

survey methods of all kinds, including comparative methods.

Research Instrument
The research instrument used in this study structured questionnaire. Structured
questionnaire are those questionnaire in which there are predetermined questions
relating to the aspect for which the researcher collect data. The questions are presented
with exactly the same wording and in the same order to all the respondents.

Questionnaire Design
The structured questionnaire for Appraisal system with the following types of
questionnaire open ended, multiple choice and ranking scale.
TARGET RESPONDENTS
The results could be skewed because of a small sample size of 50 only .

The target respondents were the customers owning Indosimon product and also
non users of Indosimon Electronic product.

CONSTRAINS AND LIMITATIONS

Assumption
The results could be skewed because of a small sample size of 100 only.
People who purchase Indosimon product are assumed to be satisfied with their
advertising and sales promotion activities.

Constraints
There may be bias in the collected information.
20

 Few respondents were reluctant while answering due to their busy schedule.
The time limit was only 45 days .

Limitation of the study

Time and resource constraint.
The respondents in many cases were unwilling to provide all the information.
The same information cannot be accessed due to its confidential nature.

PROPOSED SAMPLING METHODS

Convenience sampling has been used in this study. Convenience sampling is used for
selection of homogeneous sample for the study. It refers to selecting a sample of study.
It is non probability sampling. Thus research study may include study objects, which
are conveniently located. Research findings based on convenient sampling however,
cannot be generalized.

DATA PROCESSING
Data collection
Data refers to information or facts. It includes numerical figures, non numerical
figures, descriptive facts, and qualitative information. The task of data collection begins
after a research problem has been defined and research plan has been detected. The
nature of data is both primary and secondary data.

1. Primary data
21

The primary data are those that are collected through questionnaire. The questionnaire
was framed in such a manner to obtain correct information, graded suitable for the
study.

2. Secondary data
The secondary data has been collected through oral communication. Secondary data is
about the company website.

TOOLS FOR ANALYSIS

Chi-square test
Rank correlation
One sample run test

1. than 5 , then frequencies taking from the adjacent items or cells are pooled together in
order to make it 5 or more than
2. The total no of observation used in this test must be large that is n=30.
3. This test is used only for drawing inferences by testing hypothesis. It cannot be used for
estimation of parameter or any other value.
4. It is wholly dependent on the degrees of freedom.
5. The frequencies used in test should be absolute and not relative in terms.
6. The observation collected for test should be on random basis of sampling test.
The chi square test is widely used to test the independents of attributes. It is applied
to test the association between the attributes when the sample data is presented in the
form of a contingency table with any number of rows and columns.

22

DATA ANALYSIS AND INTERPRETATION

Proposed analysis and interpretation methodologies:
The data after collection has to be processed and analyzed in accordance with the
outline laid down for the purpose at the time of developing the research plan. This is
essential for a scientific study and for ensuring that we have all relevant data.
Processing implies editing, coding, classification and tabulation of collected data so that
they acquiescent analysis. term analysis refers to the computation of certain measures
along with searching for patterns of relationship that exist among data groups. Thus, In
the process of analysis, relationship or difference supporting or conflicting with original
or new hypothesis should be subjected to statistical test of significance to determine
23

with that validity data can be said to indicate any conclusions.Analysis of data in
general way involves a number of closely related operations that performed with the
purpose of summarizing the collected data and organizing them in such manner that the
answers the research question.
- CHI SQUARE
Aim:
To test the relationship between gender and service regards Quality of Indosimon
Products.
Null hypothesis H0:
There is no significant relationship between gender and Service of Indosimon
Products
Alternative hypothesis H1:
There is a significant relationship between gender and Service of Indosimon Products

Observed frequency:

Good

BAD

Total

Male

23

12

35

Female

10

15

Total

33

17

50

24

Expected frequency:

GOOD

BAD

Total

((17)(35)) /50
Male

((35*33)/50)) = 23.1

35
= 11.9

((33)(15)) / 50

((17)(15)) / 50

Female

15

Total

=9.9

=5.1

33

17

50

Calculation of value:

(O-E)

(O-E)^2

(O-E)^2/E

12

11.9

.1

0.01

8.40336

23

23.1

-.1

0.01

4.3290

5.1

-.1

0.01

0.0019

10

9.9

.1

0.01

0.0010

Total

12.73526

Decision:
There is significant relationship between gender and service regards Quality of
Indosimon Products.

Ranking the Factors That Influence the Buying Decision

25

Factor

Rank I

quality

Rank II

Rank III

Rank IV

Rank v

total

schemes

Availability

Price

10

advertisement -

Calculation of table values

Factor

Rank I

Quality

Rank

Schemes

Rank

Rank II

Rank III

Rank IV

Rank v

4.5

4.5

Availability

Rank

Price

Rank

Advertisement

Rank

3.5

3.5

3.5

3.5

26

RANK CORRELATION TEST

Aim:
To test the relationship between the quality and price factor that influence the buyer.
Null hypothesis H0:
There is no relationship between quality and price factor that influence the buyer.

Alternative hypothesis H1:

There is relationship between quality and price factor that influence the buyer.

R1

R2

D=R1-R2

D^2

-1

4.5

0.5

0.25

4.5

-0.5

0.25
D^2 =2.5

27

ammatic Representation:
CLASSIFICATION ACCORDING TO GENDER
Gender

No. of Respondents

Percentage

Male

40

80%

Female

10

20%

Total

50

100%

28

INFERENCE:
80% of respondents are male persons,20% of respondents are female persons.

CLASSIFICATION BY PRODUCTS OWNED

Do you have any of the Indosimon products?

SR.NO. PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

Yes

25

50%

No

25

50%

Total

50

100%

29

INFERENCE:
The above table indicates that, 25% people have Indosimon products & 25% people do
not have.

CLASSIFICATION BY PRODUCT TYPES

(A). If Yes which product do you have?
SR.NO.

PARTICULARS

CAPACITORS
BATHFITTINGS

NO.
RESPONDENTS
4

OF

PERCENTAGE
16%

AND 2

ACCESSORIES

CABLES AND WIRES

8%

30

16%

FANS

16%

MOTORS

4%

LIGHTING

24%

CFL

8%

8%

25

100%

DIGITAL DIMMING
8
9

Total

INFERENCE: The above table indicates that, 24% people have lighting, 16% people
have cables and wires, 8% have bathfittings and accessories, 16% have capacitors, 8%
digital dimming, 8% have cfl, 16% have fans & 4% have motors.

31

CLASSIFICATION BY PURCHASE PERIOD

Which switch category customer buy?

NO.

OF

SR.NO.

PARTICULARS

Less than 6 months

10

40%

6 months to 1 year

32%

1 -2 years

16%

2 5 years

8%

More than 5 years

4%

Total

25

100%

RESPONDENTS

32

PERCENTAGE

INFERENCE: The above table indicates that, 16% people plans for purchasing
Indosimon products in 1-2 yr, 4% plan more than 5 yr, 40% plan in less than 6 months,
32% plan in 6 month to 1 yr.

CLASSIFICATION BY USAGE PURPOSE

What is main purpose of using Indosimon product?

SR.NO. PARTICULARS

NO.
RESPONDENTS

OF

PERCENTAGE

Personal

13

52%

Official

10

40%

Both

8%

Total

25

100%

33

INFERENCE:The above table indicates that, 52% purchasing Electronic for person use,
8% purchase for both purpose, 40 % purchase for official use.

SATISFACTION LEVEL OF INDOSIMON PRODUCTS

State the level of satisfaction of indosimon electrical switch?

SR.NO. PARTICULARS

Strongly

NO.

OF

RESPONDENTS
9

PERCENTAGE

36%

satisfied

Satisfied

13

52%

Dissatisfied

8%

4%

partially satisfied 0

0%

Total

100%

4
5

Strongly
dissatisfied

25

34

INFERENCE:The above table indicates that, 52% people satisfied with their electronic
products, 36% strongly satisfied with their electronic products, 8% peopldissatisfied with
their electronic products, 4% people strongly dissatisfied with their electronic products.

CUSTOMERS PREFERENCE IN INDOSIMON PRODUCTS

Which of the feature influnces the perfernce?

NO.

SR.NO. PARTICULARS

RESPONDENTS

OF

PERCENTAGE

Product functionality

36%

Product design

32%

Packaging

20%

Product Size

8%

4%

25

100%

Service

Repair

,Warranty & etc

Total

INFERENCE:The above table indicates that, 32% people gives preference to Product
design, 36% for Product functionality, 8% for Product Size, 20% give preference
Packaging, 4% gives Service Repair ,Warranty & etc

FACTORS INFLUENCE BUYING DECISION

35

What are the factors which influence your buying decision?

SR.NO. PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

Price

36%

Availability

28%

Schemes

16%

Quality

12%

Advertisement

8%

Total

25

100%

INFERENCE:
The above table indicates that, 28% people influencing through
availability of product, 36% influencing through price, 16% through schemes, 12%
through Quality of Indosimon products & 8% through advertisement.

CUSTOMERS FROM OTHER BRANDS

Did you switched over from any other brand to this brand?
36

SR.NO. PARTICULARS

NO.

OF

RESPONDENTS

PERCENTAGE

Yes

20%

No

20

80%

Total

25

100%

INFERENCE:
The above table indicates that, 20% people had been switched over .

Person does not have indo simon product.

CLASSIFICATION BY CUSTOMERS PURCHASE PLAN

When would you purchase the Indosimon Electronic Products?

37

SR.NO.

PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

Less than 6 months

11

44%

6 months to 1 year

10

40%

1 -2 years

12%

2 5 years

4%

More than 5 years

0%

Total

25

100%

INFERENCE:The
above

table

indicates that, 44%

people purchase Indosimon in less than 6 months, 40% in 6 month to 1 yr., 12% in 1-2
yr. & 4% people plans for purchasing their electronic product in 2-5 yr.

CLASSIFICATION BY PRICE RANGE

What price range will you be prepared to pay for such a Product?

SR.NO. PARTICULARS

NO.
RESPONDENTS

OF

PERCENTAGE

Rs. 2500 3000

12

48%

Rs. 3500 4000

24%

38

Rs. 4500 5000

8%

Rs. 3000 3500

12%

Rs. 4000 4500

8%

Above 5000

0%

Total

25

100%

INFERENCE: The above table indicates that, 12% choose the range of 3000-3500,
48% for 2500-3000, and 8% choose for 4500-5000 & 8% choose for 4000-4500.

CUSTOMERS RANK FOR INDOSIMON PRODUCTS

Rank the Product according to your preference?
SR.NO.

PARTICULARS
LIGHTING

NO.

OF

RESPONDENTS
7

RANK
1

1
2

PERCENTAGE

27%
BATHFITTINGS

AND 1

ACCESSORIES

39

4%

CFL
3

15%

27%

8%

12%

4%

4%

FANS
4
CABLES AND WIRES
5
DIGITAL DIMMING
6
MOTORS
7
CAPACITORS
8
9

Total

26

100%

40

INFERENCE:
The above table indicates that, 27% choose lighting, 4% choose bathfittings and
accessories, 27% choose fans, 4% for motors, 4& for capacitors, 12% for digital
dimming, 8% for cables and wires.

MAIN PURPOSE OF PRODUCT USAGE

41

The main purpose of purchasing the Indosimon product?

SR.NO. PARTICULARS

NO. OF RESPONDENTS

PERCENTAGE

Personal

13

52%

Official

36%

Both

12%

Total

25

100%

INFERENCE:
The above table indicates that, 52% people choose for personal use, 12% for both use
& 36% for Official use.

FACTORS INFLUENCE BUYING DECISION

12. What are the factors which influence your buying decisions? (Rank 1-5)

42

SR.NO. PARTICULARS

NO. OF RESPONDENTS

RANK

PERCENTAGE

Price

10

40%

Availability

12%

Schemes

20%

Quality

24%

Advertisement

4%

Total

25

100%

INFERENCE:
The above table indicates that, 12% people influencing through availability of product,
40% through price, 24% through quality, 20% through schemes & 4% through
advertisement.

CUSTOMERS PREFERENCE IN INDOSIMON PRODUCTS

What type of features you prefer most from Indosimon?
SR.NO. PARTICULARS

NO.
RESPONDENTS

OF

PERCENTAGE

Product functionality

32%

Product design

11

44%

43

Packaging

8%

Product Size

8%

8%

25

100%

5
6

Service

Repair

,Warranty & etc

Product functionality

INFERENCE:
The above table indicates that, 44% give preference to Product design, 32% to Product
functionality, and 8% for Packaging, 8% for Service, 8% for Product Size.

PREFERENCES IN EACH PRODUCT

(A).FAN
NO.OF

SR.NO

PARTICULARS

High Speed Fans

8%

Wall Mounting Fans

20%

Ceiling Fans

36%

Pedestal Fans

20%

RESPONDENTS

44

PERCENTAGE

Ventilating Fans

16%

Total

25

100%

INFERENCE:
The above table indicates that, 36% give preference to Ceiling Fans, 20% for Pedestal
Fans, 20% for Wall Mounting Fans, 16% for Ventilating Fans & 8% for High Speed
Fans.

(B).LIGHTING

SR.NO. PARTICULARS

NO.
RESPONDENTS

OF

PERCENTAGE

Specialty lamps

4%

LED Lighting

8%

Consumer Lighting

12

48%

Industrial Lighting

10

40%

Total

25

100%

45

INFERENCE:
The above table indicates that, 48% give preference to Consumer lighting, 40% for
Industrial lighting, 8% for LED & 4% for Specialty lamps.
(C). INDUSTRIAL CIRCUIT PROTECTION
SR.NO. PARTICULARS

NO.
RESPONDENTS

OF

PERCENTAGE

MCCB

12%

Switch Disconnector

10

40%

20%

4
5

Fuse Switch and Switch

Fuse
Load

Changeover 7

28%

Switch
Total

25

46

100%

INFERENCE:
The above table indicates that, 40% gives preference to Switch Disconnector, 28% for
Load Changeover Switch, 20% for Fuse Switch and Switch Fuse &12% for MCCB.

(D). Motors
NO.

SR.NO. PARTICULARS

Inverter

Duty

RESPONDENTS
Motors 3

OF

PERCENTAGE

12%

with Forced Cooling

Foot Mounting

17

53%

Brake Motors

20%

Flange Motor

Total

15%
25

100%

47

INFERENCE:
The above table indicates that, 53% gives preference to Foot Mounting, 20% for Brake
Motors, 15% for Flange Motor & 12% for Inverter Duty Motors with Forced Cooling.

DELIVERABLES EXPECTED CONCLUSIONS

CHI-SQUARE TEST
Aim:
To test the relationship between gender and service regards Quality of Indosimon
Products.
Null hypothesis H0:
There is no significant relationship between gender and Service of Indosimon Products
Alternative hypothesis H1:
There is a significant relationship between gender and Service of Indosimon Products.

48

RANK CORRELATION TEST

Aim:
To test the relationship between the quality and price factor that influence the buyer.
Null hypothesis H0:
There is no relationship between quality and price factor that influence the buyer.
Alternative hypothesis H1:
There is relationship between quality and price factor that influence the buyer
ONE SAMPLE RUN TEST
Aim:
To Test the satisfaction of customers towards the service obtained from products other
than Indosimon.

Null hypothesis H0:

The customers did not satisfy with the service obtained from other products.

Alternative hypothesis H1 :
The customers are satisfied with the service obtained from other produc

49

CONCLUSION
The study was done in order to find out the purchase decision of customers towards
Indosimon products. After analyzing the data, it was found that the purchase decision of
customers towards Indosimon products is better and not the best. Various suggestions
are suggested to increase the purchase decision of customers and help to reach target.
o In this system at all the level where BACE is handled and watched by Top
class officials of the company, they also get to know the list names and details of the
loyal customers and CEO or Board of Directors also get to know total customers
and at last their turnover of the total transaction.
o INDO SIMON should arrange affiliated programs within its own groups to come
to the sense of new people and accordingly to prospecting and acquiring new
customers.

50

51

RECOMMENDATIONS
&
SUGGESTIONS
Recommendations and Suggestions

1)

More local/ regional advertisements should be there to make people aware about INDO
SIMON and its products

2)

There should be more advertisement on the world wide web also.

3)

Campaigning should be done at all level.

4)

Business Development Officers should contact Architects and Customers on regular

basis.

5)

More flexible discount schemes should be provided

6)

Product catalogues and price lists should be provided to the customers on regular basis.

7)

Increase the percentage rate of ADJUSTMENT POLICY. Or start guarantee.

52

8)

Improve the behavior of sales person of the company as well as distributor.(6% of

respondent).

9)

Company should further reduce its price.

10)

Fulfill all the commitments which are made by company or distributor.

11)

There is more need in improvement of quality of Green CFL so that it decreases the rate
of replacement.

12)

The adjustment policys rate is not enough because replacement rate is 15% to 20%.

13)

If company backs out any scheme, then it should give some time to the retailer.

14)

Provide updated information and knowledge to the retailers about the product.

15)

Provide equal Price to all the retailers.

16)

Company should compromise with dealer according to the circumstances.

17) Company should improve its grievance handling system

BIBLIOGRAPHY

The lists of reference for the purpose of completing this marketing project are as given
below:
Reference Books
Saunders,.M., Lewis. P., and Thornhill.A. (2003), Research Methods
for Business Students, 3rd Edition, Financial Times Prentice
Boyd and Stasch (2001), Marketing Research, 3rd Edition, Financial Times Prentice.
:G. C. Beri (1999), Marketing Research, 4th Edition, Himalaya Publication House.
Kothari C. R. (2005) RESEARCH METHODOLOGY New Age International Limited,
Fifth Edition
Saxena Rajan, Marketing Management: Tata Mcgraw, New Delhi, 2006

53

Websites
http://www.indosimon.com
http://www.business.mapsofindia.com/india-company/h/indosimon-india.html
htpp://www.indosimonindia.wordpress.com
http://www.business-

54

ANNEXURE
Questionnaire
Dear Respondent
I, Bimalesh kumar student of MBA, AIET Jaipur, is working on
project Comparative analysis of electrical switch of INDOSIMON . The following
questions are the main instrument of my survey. So please give your opinion up
to the best of your knowledge.

1. Do you sell Switch?

Yes

No

2. How many brands of switches you purchased?

Any Other

...............................................

55

3. Which brand of switch frequently sells at your counter?

INDO SIMON
Philips

Crompton

Any Other

4. What do you feel about service of the INDO SIMON Company?

Very good

Good

Average

Poor

Very Bad

5. Do you agree with the price of INDO SIMON switch is competitive?

Strongly Agree

Agree

Disagree

Strongly Disagree

Cant Say

6. The promotional activities of INDO SIMON Company are

56

Very Good

Good

Average

Poor

Very Bad

7. In your opinion the new adjustment policy of switch in the form of 7%

less in bill is.
Useful

Useful to some extent

Wasteful effort

Cant Say

8. What type of products do you want to sell?

Quality Products

Guarantee Products

Any Other

..

9. Availability of switch in the market.

Always available

Occasionally Available

Occasionally unavailable

Always unavailable

Cant Say

57

10. Your suggestions for improving the quality of INDO SIMON switches

..

58