meeting

your
investment
goals
W.E. DONOGHUE & CO., INC.
Registered Investment Advisor Since 1986
W I L L I A M E . D O N O G H U E
Chairman of W. E. Donoghue & Co., Inc.

Bill Donoghue, a 40-year veteran independent

investment expert, is the leading advocate of

successful proactive investment management

and sector rotation strategies which have

produced world-class returns for investors in

bull and bear markets.

Mr. Donoghue’s illustrious career as investment

strategist, best-selling author and pioneering

advocate of 100% income tax-free Roth IRAs

and VUL insurance with proactive investing has

positioned him as “The Man With The Plan”:

retirement with dignity.

If you’re like millions of today’s investors, you’ve been

surprised -- and probably disappointed -- by the lackluster performance

of traditionally managed accounts. It doesn’t matter whether you’re in

a taxable or tax deferred retirement savings program. Technology,

the Internet, and a complex economy have seen some investors prosper

and others unnecessarily risk and lose hard-earned savings.

Where can you turn

for sound advice?

At W. E. Donoghue & Co., Inc., we work

hard to learn and understand the latest

investment technology and strategies.

Often this means inventing our own

proprietary systems, processes and

procedures. All of our advice is directed

toward protecting, preserving and

growing your assets.

1
New Times,
New Opportunities
We’ve seen unprecedented growth in the
financial markets and expansion of the
mutual fund industry has been even more
dramatic. In addition to general, diversified
mutual funds, you now have a variety of
new choices. From exchange-traded funds,
country specific funds, industry sector funds,
enhanced index funds, to bull market funds,
bear market funds, and more. There are
greater opportunities than ever before.
But with these increased choices and
opportunities come greater complexities
and potential pitfalls. At W. E. Donoghue &
Co., Inc., we make sense of these exciting
new instruments and harness their
remarkable power for your benefit.
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Providing a Unique Perspective
and Trusted Advice Since 1986
W.E. Donoghue & Co., Inc. was founded in 1986 to
provide professional investment management services
to individuals, corporations, and institutions, including
trusts, employee benefit plans and retirement plans.
We are a team of professional service advisors with
many years of combined experience in the financial
services industry.
We are passionately committed to assisting you build
a more secure future. Our goal is to help you maximize
all you’ve achieved in life. We believe it’s not only our
responsibility to help you protect and make the most
of your income and assets, but also to help you make
the most of your life.
We will work with you to understand
your current financial picture, talk
with you about the future you envision,
and together we will construct a
strategy to move you from today
to tomorrow. We offer a full range
of financial planning products and
services designed to help satisfy
your personal financial needs. Our
recommendations for your plan are independent, not
tied to any single financial company, so we can provide
you with a range of options.
You can expect the highest professional standards,
insightful and objective advice, and constant attention
to your account. Your money matters. Trust W. E.
Donoghue & Co., Inc. for prudent plans that span
volatile times and allow you to experience the financial
freedom you deserve.
 y o u r p o r t f o l i o s h o u l d re p re s e n t t h e
o p t i m u m r i s k / re w a rd t r a d e o ff
Investment Objectives to Meet Your Goals…
Today and Tomorrow
In today’s fast-paced information age,
obtaining investment data is easy: choosing
the investments that are right for you is much
more difficult. Yet this decision is vital to take
you to financial freedom. W. E. Donoghue &
Co., Inc. begins by performing a careful study
of your present situation. We’ll work with
you to identify your investment objectives,
evaluate your risk tolerance, and analyze
your current portfolio. After reviewing the
results with you, we’ll recommend one of
our management strategies, or a combination
of our strategies, tailored to help meet your
individual needs and goals. This customized
approach combined with a closely monitored
investment portfolio is critical in today’s
tactical market conditions.
Advice
Consulting &
Planning
Ongoing
Monitoring &
Reporting
Investment
Analysis
Process: & Design
A Continuum
Implementation
& Portfolio
Plan
Selection
Development
W. E . D o n o g h u e & C o . , I n c . I 8 0 0 - 6 4 2 - 4 2 7 6 I w w w. d o n o g h u e . c o m
Increased longevity and improved lifestyles
have extended retirements; they often last
for 20 years or more. Today’s retirees may
be challenged as no other recent generation
has. Many of our clients are concerned about
outliving their savings and sometimes the
wealthiest individuals can be the most vulnerable.
More than ever before, retirees are dependent
upon their investments to generate retirement
income. With fewer companies providing
traditional pension plans, retirees are being
forced to assume the investment risk associated
with their retirement assets.
To avoid a savings shortfall, it is critical to spend
the time now to help ensure that you will have
the capital to afford the retirement lifestyle you
desire. We’ll help you choose the best techniques
to accumulate wealth for retirement income and
offer sound strategies for income distribution
following retirement.
Advice Consulting & Planning
We ask pertinent questions to discern
your goals and objectives.
Analysis & Design
We review your current investments,
resources, risks and stated goals.
Plan Development
We make specific recommendations for
ways to help achieve your financial goals.
Implementation & Portfolio Selection
We can help you ensure that your strategies
are carried out.
Ongoing Monitoring & Reporting
We will review your financial situation
and your changing circumstances.
3
The Donoghue Approaches
Mutual funds offer many unique advantages –
advantages that are the building blocks of
your portfolio. These include a wide range of
investment objectives, diversification, liquidity,
professional stock selection, and disclosure of
management policies. Using mutual funds
within our investment strategies helps reduce
risk by providing instant diversification across
hundreds of securities within each asset class
and allows us to move assets overnight between
funds with little or no cost. We combine the
benefits of our portfolio strategies and asset
class selection with professional mutual fund
management to assist you in meeting your
investment objectives.

Our separately managed Portfolios provide

you with a wide range of choices for an
investment program fit to your particular
needs. These portfolios are actively managed
in light of changing economic conditions and
changes in the performance and availability of
the entire mutual fund marketplace.

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 Momentum Trends
The most simplistic definition of a bull market is when a major stock index such as the
Standard & Poor’s 500 (S&P 500) rallies 20% from a prior low. A bear market is a 20%
decline from the most recent high. But in the current market environment, the
definitions that perhaps carry the greatest weight, and could effect investors’
portfolios the most, involve so-called cyclical and secular market moves.
Simply put, a secular bull or bear market is one that can be measured in decades. They
are "once-in-a-generation" events. There have been four secular bulls and four secular
bears since 1900. This environment favors a buy-and-hold approach.
In contrast, a cyclical move is a market trend that lasts several months to a couple of
years. There have been 33 cyclical bulls and 33 cyclical bears since 1900. This environment
favors a more active strategy.
These cycles provide the basis for W. E. Donoghue & Company’s investment portfolios,
which we call our "reality based" investment approach. Reality based means that we
base our decisions on what the market is doing, not on opinion. We construct proprietary
models that track current market cycles and steer us toward the sectors of the market
that have the highest probability for success. We look to identify trends.

Technical Trend Analysis Tactical Asset Allocation

Some of our investment portfolios make
use of technical trend analysis. This strategy
identifies investment trends utilizing our
proprietary model system. This system
tracks the changing prices of securities
and identifies their momentum. Once the
securities with the greatest momentum
have been identified, relative strength is
employed to further identify those with the
greatest potential to continue their positive
momentum. These momentum models have
performed very well and offer an exciting
and powerful way for you to participate in
the constantly changing financial markets.
Tactical Asset Allocation seeks to reduce risk
through diversification among different
investment categories. However, the selection
or weighting of the investments are based on
those categories with the greatest potential
for returns, given current market conditions.
The allocation of assets becomes dynamic –
changing in response to market conditions.
Investing in the right sector of the market
at the right time can dramatically increase
returns. Properly implemented, this strategy
should lessen your exposure to declining
markets, blunting the impact of bear markets
and preserving capital and the majority of
prior gains. The objective is to reduce risk by
a greater amount than return is sacrificed and
achieve real growth after taxes and inflation.
It is a strategy for managing risk without
unduly diminishing returns.

W. E . D o n o g h u e & C o . , I n c . I 8 0 0 - 6 4 2 - 4 2 7 6 I w w w. d o n o g h u e . c o m 5
The Donoghue Portfolios
Power Income Portfolio: This portfolio is designed to maintain long-term capital appreciation
while producing high current returns. It invests primarily in high-yield bonds and money market
funds and utilizes our proprietary risk-reducing system, which moves investments between these
two asset classes to minimize losses during a downturn and maximize gains during upturns. This
model operates according to the momentum of the markets, and not on subjective judgments.
This portfolio is suitable for conservative investors who will need their funds within the next 6 to
24 months and whose primary goal is preservation of capital. This attractive alternative to buying
government or corporate bonds is often used in conjunction with other W.E. Donoghue portfolios
for the conservative portion of a larger portfolio.

Long/Short Diversified Index Fund Portfolio: This portfolio is for investors

who seek to profit from proactive trading in both bull (rising) and bear (declining)
markets. It is composed of eight approximately equal fund positions that are
selected according to relative strength and momentum. In bull markets, the
portfolio’s positions are chosen from a universe of 25 or more domestic sector,
index, or broad asset class funds. In bear markets, positions are chosen from
enhanced bear market index funds, which inversely mirror stock index
performance and are designed to go up in value when the market index goes
down. The universe of funds may consist of open-ended mutual funds, exchange
traded funds, or variable insurance sub-accounts.
This aggressive portfolio has excellent upside potential for patient investors
with a five- to ten-year time horizon.

Conservative Tactical Growth Portfolio: This portfolio is designed for

All of our advice is directed
toward protecting, preserving
investors who seek the upside potential of sector rotation into domestic
stocks coupled with defensive bond fund management. This actively
managed portfolio will rotate 50% of the assets amongst domestic sector
and index funds, broad asset class funds, and fixed income funds. The
rotating portion of the portfolio consists of a maximum of 10 funds from
a universe of at least 25 funds. The remaining 50% of the assets will be
defensively invested in bond funds and accompanied by our proprietary
risk-reducing system that moves assets to money market funds when
necessary. This portfolio has the ability to invest up to 80% of its assets
in fixed income funds. The universe of funds may consist of open-ended
mutual funds, exchange traded funds, or variable insurance sub-accounts.

and growing your assets.
The Conservative Tactical Growth Portfolio is designed to create a risk level
below that of the S&P 500. It is appropriate for investors with a relatively
low risk tolerance and a time horizon of three years or longer. It is an
excellent choice for the investor seeking a safe haven in a turbulent world,
but still desires upside potential.

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 visit us on the web at
w w w. d o n o g h u e . c o m

Moderate Tactical Growth Portfolio: This portfolio is designed for investors who seek the upside
potential of sector rotation into domestic stocks combined with defensive bond fund management.
This actively managed portfolio, which consists of a maximum of 10 funds from a universe of at least
25 funds, will rotate 75% of the assets amongst domestic sector funds, broad asset class funds, and
fixed income funds. The remaining 25% of the assets will be defensively invested in bond funds
and accompanied by our proprietary risk-reducing system that moves assets to money market funds
when necessary. This portfolio has the ability to invest up to 60% of its assets in fixed income funds,
and the universe of funds may consist of open-ended mutual funds, exchange traded funds, or
variable insurance sub-accounts.
The Moderate Tactical Growth Portfolio is designed to create a risk level equal to that of the S&P
500, but with greater upside potential. It is appropriate for investors with moderate risk tolerance
and a time horizon of three years or longer.

Aggressive Tactical Growth Portfolio: Diversified Global Sector Portfolio:

This portfolio is designed for investors who seek
maximum returns from an actively traded portfolio.
It holds a maximum of ten funds from a universe
of at least 25 funds. The portfolio has the ability
to invest up to 40% of its assets in fixed income
funds, and the universe of funds may consist of
open-ended mutual funds, exchange traded funds,
or variable insurance sub-accounts.
The Aggressive Tactical Growth Portfolio is designed
to track the continuing sector rotation of the
markets as well as general moves among domestic
stocks and bonds. This portfolio is appropriate for
investors with a high-risk tolerance and a time
horizon of five years or longer. It can exhibit
short-term volatility greater than the overall
stock market, but has excellent upside potential
for those who are able to commit their investments
for a longer period.
This portfolio is for investors who seek high
market returns from an actively-managed
portfolio of sector, single country, regional,
international stock, fixed income, and money
market funds. The portfolio continuously
holds four funds from a universe of
approximately 25 funds and is designed to
track the continuing sector rotation of the
markets as well as the general moves among
stocks, bonds, and international markets.
The Diversified Global Sector Portfolio is
appropriate for investors with a high-risk
tolerance and a time horizon of five years
or longer. It can exhibit short-term volatility
greater than the overall stock market, but
has excellent upside potential for those who
are able to commit their investments for a
longer period.

W. E . D o n o g h u e & C o . , I n c . I 8 0 0 - 6 4 2 - 4 2 7 6 I w w w. d o n o g h u e . c o m 7
Join W.E. Donoghue & Co., Inc.
Opening Your Account
You’ll find that it’s easy to work with us. Your managed account is held in your
name at one of our custodians. Currently we work with a number of firms such as:
TD Waterhouse, Fidelity Investments Institutional Brokerage Group, Schwab Institutional,
FOLIOfn Investments, Inc., American Skandia Life Insurance Company, Nationwide Life
Insurance Company and Security Benefit Life Assurance Company. Once your account
has been established W. E. Donoghue & Co., Inc. is added to the account with a limited
power of attorney. We act as third party investment advisor which then authorizes us
to execute transactions on your behalf.
If, for any reason, you choose to close your managed account, all that is needed is
a 30-day advance written notice. This notice will be served as the effective date of
termination and will be the basis to determine the pro-rata refund of any unused
and previously paid management fees. There are no "exit fees" or other expenses
imposed by W. E. Donoghue & Co., Inc., for closing your account.

Your Personal Asset Manager

Helps You Make Informed Choices
With the assistance of a W.E. Donoghue & Co., Inc. professional
we’ll work with you to identify your investment and financial
objectives, evaluate your risk tolerance, and analyze your current
portfolio. After reviewing the results with you we’ll develop an
appropriate strategy and recommend various scenarios tailored to
help meet your individual needs and goals. This customized approach
combined with a closely monitored investment strategy is critical to
help you meet your goals in today’s market conditions.
You can expect the highest professional standards, insightful and
objective advice, and constant attention to your account. Our plans
can span volatile times and allow you to experience the financial
freedom you deserve.

To Open an Account, Call (800) 642-4276

and ask to speak with one of our investment
professionals. We’ll help you with the rest.
It’s that easy.

8 W. E . D o n o g h u e & C o . , I n c . I 8 0 0 - 6 4 2 - 4 2 7 6 I w w w. d o n o g h u e . c o m
For additional information about how
W.E. Donoghue & Co., Inc. can help
you achieve your goals, visit our website:
www.donoghue.com
260 North Main Street I Natick, Massachusetts 01760 I phone: 800-642-4276 I fax: 774-290-0006
e-mail: info@donoghue.com I website: www.donoghue.com