Name of the Participant:

Section:

Name of the Case:

Class Discussion Date:

1. Matters about which action recommendations need to be evolved?(This

refers to what is the problem? What is the point on which action is
required?

2. Critical areas for action recommendations where substantial analysis,

significant marshalling of evidence, evaluating and balancing of pro and
con arguments are needed. (Diagnosis scanning of clues)(Prioritization).
3. Critical questions needing answers: What has caused the situation? What
favourable and unfavourable considerations could be observed or
inferred? What final stand(conclusion) would you like to take in answering
each question?
4. What new or significant marketing concepts became relevant an
duseful; for analyzing this situation?
5. Is there any furthering of your learning derived from earlier cases? In what
way?
6. After class discussion comments.