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Graphic
Design
Production
Branding:

Sacramento
Comedy Festival

Collaborate (Discipline of Branding #2)

Your team of 3 needs to distribute the workload. Choose who
does the following tasks:
a) Finds other similar festival brands to share with group (naming, graphic vernacular/look, mediums used)
b) Profile people likely to attend a comedy event. (What is the
branding of other things they like or do?
c) Finds branding specific to Sacramentowhat is very Sac?
Share
Send findings in a designed summary to each other (pdf),
cc: robynwaxman1@gmail.com
Name
Following the 7 criteria for a good name handout, brainstorm
15 good names that adhere to all 7 criteria.
7 Criteria for a Good Name
Your 15 names must meet the following criteria (see handout):
1. Distinctiveness
2. Brevity
3. Appropriateness
4. Easy Spelling and Pronunciation
5. Likability
6. Extendibility
7. Protectability
Evaluate the quality of your names
Design a matrix that lists the 7 criteria above and score each of
your 15 names in this matrix/score sheet (15). Keep to 1 page
total for each group member.

Next week, Turn in:

A compiled and printed report of your groups findings. Report will probably be 1015 pages total.