PERI DUO: The universal lightweight formwork

Ideas for communication to launch the new system into the market

PERI GmbH, Weissenhorn

Department Marketing | Media
30.03.2016

DUO Communication Kit for a Market Launch

In the following presentation we are presenting different marketing tools, PERI we have prepared for the introduction of
PERI DUO as a "launch kit". It is a launch kit, because we will not determine a global launch package, previously none of
the instruments shown is produced.

You may be inspired by our offer of marketing supporting activities, you could then adapt the communication activities
according to the requirements of your market.

We would like to support you for launching the system into your market!

DUO Communication Kit for a Market Launch

The central idea behind all DUO measures

DUO can be used both for foundations, walls and columns as well as for slabs and beams. The icons of our key visual
illustrate this universality in formwork operations in the form of the calculation formula:

Vertical application + horizontal application = one system / Universal Formwork DUO.

Like other PERI products too, DUO is characterized by many other additional benefits. This further product information will
be provided on the website, in brochures and flyers, in continuous text and product argumentations.

PERI DUO The keyvisual for the DUO campaign

Wall and slab: one system.

DUO Product ads, two-level communication

Level 1: Teaser ad

These two advertisements can be used each

as a "teaser for the new system, that then
should be dissolved with level 2 (third or fourth
advertisement on the following slide) in the
same medium or in two successive editions.
Alternatively you could for sure also use only
the third or fourth ad or rebuild an ad with
regard to the content, to make it fit to your
market needs and use it as a campaign.

DUO Product ads, two-level communication

Level 2: Closing ad

The adjoining two ads function both for solving

the teaser ads (level 1) and can be also used
independently. Instead of the hint for the trade
fair (bauma is only an example), you can for
sure also promote other events, integrate a
contact request or another response element.

DUO Classified ads Teaser plus closing

Example: 4 ads, in 2 or 3 columns

The adjacent small ads with the strikingly key visual

"formula" function as a teaser (= the top two ads) or as a
closing (= the lower two displays with the address of the
microsite and the textual closing of the "formula").

DUO Classified ads Examples of use

Example: Ads, in two columns

Very eye-catching is the common, distributed adoption of

two-column teaser and closing ads within a medium or
rather on one side.

DUO Classified ads Examples of use

Example: Ads, in three columns

Even the solitary use in a exposed place works well.

DUO Banners for construction site hoardings

In 2 different versions

DUO Postcard with Response element (sent in envelope)

DUO T-Shirts Events / Give-aways

T-Shirt in three different versions

DUO sticker for multiple use

sticker for helmets

on brochures
On the outgoing mail

DUO Post-it-Block Give-aways

DUO Post-it-pad with campaign

Keyvisual "formula" on the title

DUO further ideas

Gloves with stitched label

Viral (single-) sticker for wall and slab

Please only use the key visual label with
integrated PERI logo when the classic PERI logo
is not in the immediate environment of the key
visual

Contact

We would be glad to advice you in the marketing

of DUO in your market

Stephanie Glocker
Marketing | Media

PERI GmbH
Schalung Gerst Engineering
Formwork Scaffolding Engineering
Rudolf-Diesel-Strae 19
89264 Weissenhorn
Deutschland | Germany
Telefon +49 (0) 7309.950-1180
Telefax +49 (0) 7309.951-1180
stephanie.glocker@peri.de