EMESTER 1

Semester 1 of the program is a 60-day determination of how to find the real estate development
demand in the students local community and to do all of the Market Research and Market
Analysis to prove this development demand. The student will learn how to use of the Value
Generator method to uncover hidden real estate development demand in their local market.
SEMESTER 1
Implications of the National and Global Economy: The student learns how to relate current
economic conditions with future forecasts. Timing is important. The development you plan
today, to be successful, must satisfy the market needs that will exist when your project comes on
line.
Local Economy: Each region of the Country or World may be affected differently by the national
economy. The student learns how to determine the local real estate development economic
environment.
Local Development Field Study: The student will learn a key methodology on how to use proven
methods to undertake a field study of development activity in their selected market and
development area.
VALUE GENERATORS: The student learns Mr. Abrahams trademark Value Generator
Method to finding development opportunities other developers have overlooked.
Market Area Product Inventory Study: The student learns how to identifying and analyze all of
the existing competitive developments to establish key forecasting information such as
absorption, pricing, development product design, etc.
Target Market Consumer, User or Buyer Profile: The student learns how to define the exact
scope and characteristics of the target profile. Numerous proprietary Market Research methods
are revealed in detail.
Optimum Development Site: The student learns how to determine the optimum development
site. The land or property owner learns to identify all of the Value Generators influencing their
property in a positive way.
Development Site: The student will learn how to identify several available sites for initial review
of location, zoning, easements, flexibility of the local zoning board and disposition of current
neighborhood groups towards new development, including an investigation of the sites physical,
topographical, soil and ledge conditions. Thus, the student learns the exact value of any site and

the maximum acquisition price to offer. This analysis will also ascertain the availability of
adequate utilities and infrastructure on the site including utility tap on procedures and costs.
Control of the Land or Property: The student will learn that asset building and control of land or
property through various Option methods is far superior to purchasing land or property outright.
Development Cost Estimates: The student will undertake a methodology to becoming almost an
expert in costing out development and construction estimates for their development.
Sales Pricing, Leasing Rates: The student will learn exactly how to set their development pricing
or leasing rates in line with the market and their target market.
SEMESTER 2
Semester 2 of the program is a 60-day examination of Financial Feasibility to complete a
comprehensive Feasibility Analysis and Pro forma on any type of real estate or land
development. The student will master how to put together every individual pro forma statement
culminating in the Income and Cash Flow statements and the Internal Rate of Return. The
student will learn how to structure the Joint Venture no matter how many Joint Venture Partners
are involved e.g. landowner, investor, lender, and developer. Joint Ventures represent the purest
form of equity financing in todays financing environment.
SEMESTER 2
Acquisition Negotiation: The student will learn all of the proven methods used by the Worlds
leading developers to negotiate and structure price and terms. Land and property owners will
learn how to establish the highest, most marketable value and price for their land or property.
Preliminary Site Drawings: The student will learn how to receive complimentary preliminary
architectural drawings, elevations, and renderings.
Engagement with Local Planning Board and Officials: The student will learn a proven method of
how to get local planning agencies on their side.
Development and Construction Phasing: The student will learn how to undertake and control the
entire real estate development and construction phases.
Direct, Indirect Costs: The student will learn how to determine soft costs, costs of sales, fees,
interest expense, advertising, sales costs, commissions, management, overhead, reserves, etc. to
complete an accurate feasibility study.

Financial & Sophisticated Feasibility Analysis: The student will learn the most sophisticated and
comprehensive step-by-step methods to complete a detailed financial feasibility study and pro
forma on any type of development and prepare their 10-page feasibility study and pro forma
statements culminating in your cash flow and income statements and IRR for any type of land or
real estate development. This expertise will gain the student instant credibility with investors
and lenders.
Zoning Presentations: The student will learn how to prepare for and present their local planning
board zoning presentation professionally.
Financing: The student will learn the key development financing alternatives and how to pin
down and negotiate competitive financing terms for construction and permanent or take-out
financing.
Groundwork for Development, Construction and Marketing: The student will learn how to
negotiate firm and cost effective development and construction bids and schedules.
Joint Venture: The Real Estate Development Joint Venture represents the financing of equity for
the future. The student will learn how to structure a myriad of Joint Venture Development
methods and how to structure every conceivable type of Joint Venture and complete any Joint
Venture Feasibility Study.
SEMESTER 3
Semester 3 of the program is a 60-day Marketing/Promotion & Negotiation period where the
student learns the strategies on how to get investors calling you and negotiating and securing
joint venture investor equity funding.
SEMESTER 3
Development Image Identity: The student will learn how to create the development image
identity desirable to their target market.
Marketing Materials: The student will learn the most compelling creative methods to create
marketing, advertising and promotional materials and brochures as well as Internet and Website
marketing techniques.
Public Relations: The student will learn how to set into motion a public relations program to
draw favorable press coverage of their development.
How To Get Joint Venture Investors Calling You: The student will learn trademark secret
strategies to ignite the interest of prospective Joint Venture Investor Partners.

How To Negotiate with Joint Venture Investors: The student will learn exactly how to negotiate
and structure Joint Ventures with investors. Numerous methods will be revealed in gaining
leverage in interesting and transacting relationships with investors.
On-Going Review: At every phase of the real estate development process, the student will learn
how to review and analyze all of their development, construction, feasibility, financing and
marketing activities to crosscheck and update.
Pre-Sales or Leasing Campaign: The student will learn how unleash a promotional and goodwill
campaign to attract buyers and/or tenants to their development to meet any requirements of
financing by securing pre-construction sales or leasing activities.
Groundbreaking and Grand Opening Activities: The student will learn how to execute and
coordinate VIP groundbreaking ceremonies to ensure sales or leasing targets are achieved.
Sales and Leasing Goals: The student will learn how to establish ambitious but reasonable sales
or leasing goals to spearhead the fastest sales or leasing absorption.
Students learn how to gain the interest and participation of architects and engineers to join their
development team for preliminary drawings and renderings.
This Program Syllabus Represents Less Than 10% of what is covered in the Course materials
and what the Student actually learns.
The above syllabus represents basic topics but less than 10% of the detailed subjects or guidance
contained and shared in the actual Printed Course Materials or private Mentoring.
The private Mentoring on an individual student basis provides enormous tailored guidance to the
student over the 6-Month program pertaining exclusively with the individual needs of the student
and specifically pertaining to the students particular real estate development.
This is Richard Michael Abrahams Legacy Course and his sole objective is to help each selected
student succeed. And hes keeping his promise.