CAGR of 36% ; Weight management expected to post a value CAGR of 12% at

constant 2015 prices over the forecast period.

Particularly in urban areas, weight management products significantly grew in popularity over

the review period as more and more consumers were willing to spend money in an effort to improve their
appearance. With hectic work schedules, consumers are looking for easy and effective ways to manage
their weight and look presentable. Weight management products thus appeal to those who cannot or do
not want to engage in time-consuming activities to lose weight.

the share of the overweight population rose from 15% in 2009 to 18% in 2014. Indias obese
population also increased from 1.6% of population aged 15+ in 2005 to 2.9% in 2015.
Increasing numbers of overweight or obese population, for instance, enhance the risks of heart
disease, high blood pressure, stroke and cancer. Obese population refers to those with a BMI of
30kg/Sq m or more. In India, consumer expenditure on health goods and medical services
expanded by 32.1% in real terms during the 2010-2015 period, faster than the overall real
increase of 30.2% in total consumer expenditure. These consumers prefer to have a balanced
diet and tend to avoid weight management pills due to concerns about side-effects.

New technology has enabled health enthusiasts to incorporate internet tracking tools and
smartphone applications in their weight loss regimes. The most popular apps include pedometers and
those which help consumers to record their calorie intake. However, this technology has yet to reach
mass consumers in the country.

Weight management is expected to post a value CAGR of 12% at constant 2015 prices over the
forecast period. This will be driven by the increasingly sedentary lifestyles of consumers, especially in

urban areas, and a growing desire to look slim and fit.

Bariatric surgery is perceived as the solution for obese patients who are not able to lose enough
weight by dieting alone, and thus it poses a threat to the growth of weight management. Weight
management products are generally considered an unhealthy way of losing weight. In addition, these

products are aimed at individuals with eating disorders, rather than consumers who are interested in

losing weight through proper diet and exercise.

Ad video on youtube related to weight management
The increase in advances in surgical procedures, such as the use of lasers in gastric bypass

procedures, has made the operation much less dangerous, and therefore a much more viable option for
consumers seeking to lose weight.
http://indiatoday.intoday.in/story/obesity-india-weighs-third-on-obesity-scale/1/365876.html

Source: Euromonitor

Weight Management products Industry Trend

Weight loss supplements growth trend in industry.
higher BMI that will qualify them for the surgery. Bariatric surgery is perceived as the solution for
obese patients who are not able to lose enough weight by dieting alone, and thus it poses a threat
to the growth of weight management.

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weight loss programmes

Gyms
popular mobile application for direct marketing
pop-up advertisements on video sites such as YouTube, and often occupy advertising space on
websites.(healkhkartplus,medplus)

weight management products are positioned as less effective than diet and exercise.
Consumer segmentation
(a)
(b)
(c)
(d)
(e)
(f)

Babies and Infants(<3)

Kids(3-8)
Tweenagers(9-17) mainly 13-17
Young adults(18-29)
Middle youth (30-44) High app users, High income people,
Mid lifers(45-59)

Background:

India the third most obese country(30 million obese people)

Main reason for poverty: junk food, alcohol and sedentary lifestyle
Overweight in adults is categorised as Body Mass Index of 25 kg/m2 to 30
kg/m2 and obesity as Body Mass Index of more than 30 kg/m2

In 2010, overweight and obesity were estimated to cause 3 to 4 million

deaths, 3.9 per cent of years of life lost, and 3.8 per cent of disabilityadjusted life-years worldwide
series of health problems, including blood pressure, diabetes, and
cardiovascular ailments.