Mstr9 Brochure

Table of Contents
The MicroStrategy Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Extending the Performance, Scalability, & Efficiency of Enterprise BI. . . . . . . . . . . . . 6
Enabling Rapid Deployment of Departmental BI. . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Supporting Smooth Migration from Departmental Islands
of BI to Enterprise BI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
MicroStrategy Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
The MicroStrategy Architecture

MicroStrategy Technology is Uniquely Capable of Supporting Enterprise BI
High Analytics
and Interactivity
ROLAP
RELATIONAL OLAP (ROLAP)
Enterprise-caliber Qualities
Highest Data Scalability
MOLAP
Products
Relational OLAP
Highest User Scalability
(ROLAP)
Highest Performance at Scale
All reports and dashboards are created

using the single logical model of business
Sophisticated Analytics
Lowest Cost to Operate and

Maintain (lowest TCO)
Very Rapid Report Creation
Low Analytics
and Interactivity
Superior End User Self-service

Ideal for Data Warehousing
ROLAP metadata models the entire relational

database as a single logical multi-dimensional
model of the business (virtual terabyte cube)
ROLAP SQL Engine
Relational Reporting Products
Low User
and Data Scale
High User
and Data Scale
Terabyte
Database
All popular relational schema are supported:

Star, Snowflake, Sparse Aggregation, Partitioned
MicroStrategy Technology is Based on a Relational OLAP (ROLAP)

Architecture that Uniquely Provides Both High Scalability and High Interactivity
ROLAP is the Core of MicroStrategy Technology
MicroStrategys ROLAP architecture provides both high scalability as well as high
ROLAP virtual cubes provide dynamic investigative drilling that is typical of cube models,
interactivity. Other BI architectures can provide one or the other, but not both. Building
but because the ROLAP cube is virtual, it does not suffer from the severe size limitations
on the ROLAP architecture for the past 15 years, MicroStrategy technology is now well
and administrative burdens of physical multi-dimensional MOLAP cubes.
recognized for other enterprise-caliber characteristics, including high performance,

sophisticated analytics, low cost of ownership, rapid report creation, and superior end
user self-service.
Virtual
Terabyte Cube
ROLAP is based on a virtual cube that represents the entire relational database. The
The MicroStrategy Architecture
Extends the Performance, Scalability, and Efficiency of Enterprise BI
Enables Rapid Deployment of Departmental BI Applications
Provides a Smooth Migration from Islands of Departmental BI into a

Cohesive Enterprise Framework
MicroStrategy 9 is breakthrough technology that allows companies to support all levels of

BI initiatives, and helps companies to consolidate islands of BI gradually into a cohesive
enterprise BI framework.
Enterprises of all types are experiencing a groundswell of excitement and activity around
MicroStrategy 9 is breakthrough technology that, for the first time, allows companies
the availability of actionable information to support their business processes. With the
to support all three levels of BI with one technology. MicroStrategy 9 builds on
meteoric increase in data that organizations routinely capture, enterprises can now
MicroStrategys unique strength at the high-end of BI to extend the boundaries of
make that data accessible and useful by tapping into the power of business intelligence
performance, scalability, and efficiency of enterprise BI. At the same time, MicroStrategy
(BI) technologies. Today, business intelligence systems are emerging in every corner of
9 brings that same enterprise-caliber BI technology easily within reach of smaller
the enterprise, ranging from large scale enterprise BI environments that are deployed
departmental and workgroup BI initiatives. Just as importantly, MicroStrategy 9 provides
to thousands of people, to smaller departmental BI systems and even workgroup BI
a uniquely smooth migration path for islands of workgroup and departmental BI
applications that support only a few people.
applications to merge into a cohesive and consistent enterprise-wide framework.
Extending the Performance, Scalability, & Efficiency of Enterprise BI

In-memory ROLAP is a Seamless Extension of the ROLAP Architecture
BEFORE
Adding In-memory ROLAP Improves User

Response TIme
The performance profile for a typical ROLAP
AFTER
Performance Profile
Performance Profile
Typical ROLAP Operation
In-memory ROLAP Operation
system shown on the left presents two clusters of
to cache. The performance profile for In-memory

ROLAP operation on the right shows the addition of a
performance cluster for queries that are directed to the
in-memory databases from queries that were previously
ROLAP
Cache
ROLAP
DB Queries
directed to the disk-based database.
ROLAP
Architecture
Number of Reports
to the database and one for the queries directed
Number of Reports
performance: one for the queries that are directed
User Response Time
Cube
Architecture
ROLAP
Cache
In-memory
ROLAP
Queries
User Response Time
In-memory ROLAP
Global
Virtual Cube
Physical In-memory
ROLAP Cubes
ROLAP SQL Engine
ROLAP
DB Queries
ROLAP SQL Engine
In-memory ROLAP is an Architectural Extension

of ROLAP in which Physical ROLAP Cubes Reside
In-memory within the Global Virtual Cube
In-memory ROLAP creates ROLAP Cubes that reside
in the memory of the Intelligence Server. The ROLAP
Cubes contain selected components of warehouse
data and fit seamlessly into the global virtual cube.
Terabyte
Database
Terabyte
Database
Terabyte
Database

In-memory ROLAP Shifts Processing from the Database Engines
Same Report
Run many times by
many people
BEFORE
AFTER
In-memory ROLAP Can Smooth Database

Usage
In-memory ROLAP Cubes can offload the most
Many Similar Reports

Overlapping content in
different reports
time-consuming and processor-consuming

queries from the database and serve them to the
users much more quickly, directly from memory.
Complex Queries
Span many attributes
and metrics
The result is faster average query time and a

much more evenly utilized database system.
Complex Queries
Span multiple
databases
BEFORE
AFTER
Average User
Wait Time (sec)
160
Wait Time
In-memory ROLAP Improves User Wait Time and

Frees Up Database Capacity
Database
Workload
160
Database
Workload
80
MicroStrategy 9 In-memory ROLAP can shift database

processing to off-hours, freeing up database capacity
Average User
Wait Time (sec)
80
40
100%
40
100%
20
during peak interactive hours and improving user
ETL
Window
response time.
20
ETL
Window
10
10
Wait Time
0%
0
0:00a
3:00a
6:00a
9:00a
Noon
3:00p
6:00p
9:00p
12:00a
0%
0
0:00a
3:00a
6:00a
9:00a
Noon
3:00p
6:00p
9:00p
12:00a

MicroStrategy 9 Web Architecture Can Support Thousands of Users
64-bit Memory Space

32-bit JVM
64-bit JVM
Web Server
Web Server
Supports More Concurrent Users

with Larger Reports
32-bit JVM
64-bit JVM
Web Server
Web Server
The Expanded Memory Available in 64-bit JVMs Allows MicroStrategy 9 to

Support More Concurrent Users with Larger Reports
Extreme AJAX Coding Delivers Greater Responsiveness
MicroStrategy 9 supports 64-bit Java Virtual Machines (JVMs), which offer much greater
architecture. Extreme AJAX shifts processing from the shared Web servers to the
memory space. Vastly increased memory space allows each Web server to support many
individual Web browsers, thus spreading the processing workload and providing the
more concurrent user sessions and larger reports.
most responsive user experience while still preserving a true zero-footprint
MicroStrategy 9 employs new Extreme AJAX coding disciplines within its Web
Web interface.
Processing Workload
Shifts from Shared
Web Server to
Workstation Browsers
Processing Workload
Web Browsers
Processing Workload
Web Browsers
Processing Workload
Extreme AJAX Operation
Processing Workload
Web Browsers
AJAX Operation
Processing Workload
Web Browsers
64-bit JVM Operation
Processing Workload
32-bit JVM Operation
AFTER
Processing Workload
BEFORE

MicroStrategy 9 Delivers Extensive Features for Business User Self-service
Drill Anywhere Report Creation
Self-service Report Design
ROLAP Prompting Allows

Users to Land Somewhere
in the Database
ROLAP Drill Anywhere Allows

Users to Surf to Entirely
New Combinations of Data
Saving New Report Designs

Lets All Users Share
New Information
Attribute
Attribute
Format
Attribute
PAGE-BY:
Category:
Books
Attribute
Subcategory Metrics
Attribute
Drag-and-Drop
Run
Metric
COLUMNS
Metric
Metric
Metric
3
ROWS
Metric
Revenue
Profit
Cost
Art & Architecture
$859,358
$201,412
$857,945
Business
$589,246
$132,117
$457,129
Literature
$295,385
$59,491
$235,894
Books - Miscellaneous
$366,250
$87,148
$299,102
Science & Technology
$1,375,727
Sports & Health

Total
$538,269
$4,024,235
SINGLE
REPORT
DEFINITION
SINGLE
REPORT
DEFINITION
$310,489 $1,065,238
$120,039
$418,230
Shared Reports
$890,696 $3,133,539
Saving New
Report Designs
My Reports
The MicroStrategy 9 Web interface lets business users easily create any report by
MicroStrategy 9s ROLAP Capability Allows Users to Surf Interactively

Throughout the Entire Data Warehouse
dragging and dropping metadata building blocks (attributes and metrics) onto a
Using ROLAP core features of prompting and drill anywhere, users can start from
template. Formatting is easy using the intuitive Office-like formatting controls.
a single report design and create innumerable new combinations of data simply by
MicroStrategys powerful SQL engine can generate whatever SQL is necessary to get the
clicking on the report. These new combinations of data can be saved as new report
data for the users new report designs.
designs and shared with others to be run in the future. The MicroStrategy 9 security
Business People Can Easily Assemble Reports from Metadata Building Blocks
system ensures that all users only see the data that they are allowed to see regardless of
who created the report.

MicroStrategy 9 Dynamic Dashboards Can Consolidate the Information from Dozens
of Individual Reports
Consolidate Information from Dozens of Individual Reports
CATEGORY PERFORMANCE DASHBOARD
Select Category
Select Region
Books
MicroStrategy 9 Dynamic Dashboards Can Consolidate the Information from

Dozens of Individual Reports
Northeast
Books in Northeast
KPIs - 2006
Revenue
Revenue LY
Profit Margin
Sell-through
Alerts
$4,078
$5,015
26.7%
24.3%
This report shows revenue and profit data for a particular product category. It includes subcategory-level
data as well as supplier data.
Alert: Forecasted revenue is $ 4,363 vs. revenue of $4,078 -- 6.5% under forecast.
Revenue Contribution by Subcategory
Detailed Table
Art &
Architecture
25.0%
25.1%
Business
20.3%
Literature
Books Miscellaneous
$600
$500
$300
$100
$0
9.1%
Jan
Feb Mar
Apr May Jun
Revenue
Click on any revenue bar to view the Monthly Revenue and Profit
Trends for that Subcategory.
Subcategory Performance
Subcategory
controls that allow users to interactively flip through many different views of data all
$200
17.2%
Health
MicroStrategy 9 Dynamic Dashboards employ on-screen user controls called selector
Detailed Table
$700
$400
3.3%
Science &
Technology
Sports &
2006 Monthly Revenue and Profit Trends
Graph Summary
Profit
Margin
End on
hand
28.43%
26.86%
24.33%
1,980
2,558
3,328
Revenue
Profit
Art & Architecture

Business
Literature
Books Miscellaneous
Science &
Technology
Sports & Health
$918
$1,024
$826
$261
$275
$201
$371
$97
26.15%
1,341
Total
$3,606
$961
26.65%
10,348
$28
$7
25.00%
284
$439
$120
27.33%
857
Jul
Aug Sep
Supplier
McGraw Hill
Bantam Books
John Wiley & Sons
Warner Books
Simon & Schuster
Scribner
Perigee
Prentice Hall
Vintage Books
Oct Nov Dec
Profit
Supplier Analysis
on a single dashboard page. This allows dashboard designers to embed the equivalent
Graph Summary
Revenue
Profit
Profit
Margin
Supplier
Share
$1,253
$1,011
$892
$810
$744
$644
$438
$376
$358
$338
$284
$252
$210
$195
$150
$118
$101
$94
26.98%
28.09%
28.25%
25.93%
26.21%
23.29%
26.94%
26.86%
26.26%
19.2%
15.5%
13.7%
12.4%
11.4%
9.9%
6.7%
5.8%
5.5%
A Dozen or More Reports
Single Dynamic Dashboard
Executed Sequentially and

Repeatedly by the User
Synchronized Views of Data with

On-dashboard Selector Controls
of dozens of individual reports within the screen real estate of a single dashboard.
PRODUCT PERFORMANCE
Category
USA
Revenue
Revenue Performance
# Customers
Monthly
Transactions Per Customer
Product Revenue
Quarterly
Audio Equipment
$800K
$700K
$500K
$10K
Ja
n
0
Fe 7
b
0
M 7
ar
07
07
07
ec
pr
Electronics Miscellaneous
07
07
ct
ov
07
ug
Se
07
07
07
l0
Ju
ay
Ju
pr
A
07
07
07 07 07 07 07 07 07
ay un Jul ug ep ct ov ec
J
M
O N
S
A
D
Audio Equipment
Revenue
Cameras
Revenue
Northwest
$200K
Northeast
$160K
West
$120K
Southwest
07
07
ec
D
07
ct
O
07
07
p
Se
7
Mid-Atlantic Revenue
ug
l0
07
n
07
ay
M
Ju
07
07
pr
A
ar
M
07
$0K
Fe
South
Quarterly
$40K
07
Mid-Atlantic
TVs
Revenue
$80K
Southeast
Monthly
ov
n
Ja
$0K
Regional Revenue Performance
Central
10
07
07
$0K
Ja
required.
dashboard let users flip
$20K
Computers
$100K
07
to dashboards using just drag-and-drop actions no programming
$30K
$200K
Fe
the dashboards for easy access by users and selector controls are added
placed directly on the
$40K
TVs
ar
sliders, and buttons. All of these selector controls are exposed directly on
$300K
Intuitive selector controls
$50K
Video Equipment
$400K
controls from radio buttons, to check boxes, drop-down boxes, time
Quarterly
$60K
Cameras
$600K
Monthly
$70K
MicroStrategy Dynamic Dashboards support a wide range of selector
Electronics
Profit Margin
Ju
Dynamic Dashboards Contain Selector Controls that Allow Users

to Flip Through Many Different Views of the Data
Profit
Country
through many different

views of the data.

MicroStrategy 9 Dynamic Dashboards Can Be Consolidated into a
Multi-layout Dashboard book
1
Dozens of Reports
Frequently Used Together
Dynamic Dashboards
Consolidates Dozens of Reports
Select Category
Select Region
Books
Multi-layout Dashboard Book

Consolidates Multiple Independent Dashboard Designs
Northeast
Books in Northeast
KPIs - 2006
Revenue
Revenue LY
Profit Margin
Sell-through
Alerts
$4,078
$5,015
26.7%
24.3%
Detailed Table
Art &
Architecture
25.0%
Business
25.1%

Books in Northeast
$500
20.3%
Literature
Books Miscellaneous
KPIs - 2006
Quarterly Customer Analysis for Q4 2006
Alerts
$400
$300
3.3%
$200
Science &
Technology
17.2%
Sports &
$100
$0
9.1%
Health
Jan
Feb Mar
Apr May Jun
Jul
Revenue
Graph Summary
Revenue
Profit
Profit
Margin
End on
hand
Art & Architecture

Business
Literature
Books Miscellaneous
Science &
Technology
Sports & Health
$918
$1,024
$826
$261
$275
$201
28.43%
26.86%
24.33%
1,980
2,558
3,328
$28
$7
25.00%
284
$439
$120
27.33%
857
$371
$97
26.15%
1,341
Total
$3,606
$961
26.65%
10,348
Subcategory
Detailed Table
$700
$600
Aug Sep
Supplier
Oct Nov Dec
Profit
Supplier Analysis
Graph Summary
Revenue
Profit
Profit
Margin
Supplier
Share
$1,253
$1,011
$892
$810
$744
$644
$438
$376
$358
$338
$284
$252
$210
$195
$150
$118
$101
$94
26.98%
28.09%
28.25%
25.93%
26.21%
23.29%
26.94%
26.86%
26.26%
19.2%
15.5%
13.7%
12.4%
11.4%
9.9%
6.7%
5.8%
5.5%
McGraw Hill
Bantam Books
John Wiley & Sons
Warner Books
Simon & Schuster
Scribner
Perigee
Prentice Hall
Vintage Books
Dashboard 1
Dashboard 2
Dashboard 3
Select Category
Select Region
Books
Northeast
Books in Northeast
KPIs - 2006
Revenue
Revenue LY
Profit Margin
Sell-through
Alerts
$4,078
$5,015
26.7%
24.3%
Detailed Table
Art &
Architecture
25.0%
25.1%
Business
20.3%
Literature
Books Miscellaneous
Customer Segmentation and Profitability
Customer Analysis
Quarterly Analysis
Select a Quarter
Acquisition, Attrition, and Retention

Performance Summary:
3.01% Acquisition Rate,
39
42
40
1,299
1,333
1,363
Attrition
% New to
All New
3.00%
3.15%
2.93%
Lost
Active
Customers Customers
32.23%
34.71%
33.06%
7
8
10
Quarterly Acquisition Trend
1,299
1,333
1,363
< 21
21-40
41-60
Income Range
Revenue $
Avg Transaction
Size $
Revenue per
Customer $
% Lost to
All Lost
Retained
Customers
Active
Customers
Retention Rate
0.54%
0.60%
0.73%
28.00%
32.00%
40.00%
1,260
1,291
1,323
1,299
1,333
1,363
97.00%
96.85%
97.07%
Profit $
0 - 20K
$41,183.10
$298.43
$686.39
$2,428.18
20K - 40K
$54,498.44
$465.80
$1,028.27
$3,538.64
40K - 60K
$23,178.17
$246.58
$551.86
$1,406.37
60K - 80K
$51,844.68
$518.45
$1,205.69
$3,091.98
> 80K
$23,783.53
$247.75
$540.53
$1,479.12
0 - 20K
$46,635.75
$376.09
$790.44
$2,960.92
20K - 40K
$33,312.13
$350.65
$812.49
$1,717.86
40K - 60K
$49,186.10
$341.57
$768.53
$2,762.07
60K - 80K
$37,477.31
$312.31
$749.55
$2,324.83
> 80K
$23,826.98
$187.61
$458.21
$1,375.57
0 - 20K
$44,158.71
$304.54
$679.36
$3,219.34
20K - 40K
$55,093.39
$326.00
$734.58
$3,345.29
40K - 60K
$43,422.04
$269.70
$578.96
$2,455.90
60K - 80K
$43,336.86
$390.42
$866.74
$2,736.80
> 80K
$33,851.87
$266.55
$573.76
$2,136.33
Document Execution Time: 12/29/2006 9:48:25 AM
$0
Jan
Feb Mar
Apr May Jun
Revenue
Jul
Aug Sep
Oct Nov Dec
Profit
Retention
Attrition
Rate
Quarterly Attrition Trend
Quarterly Retention Plan
Customer Analysis by Age Range and Income Range

Age Range
$100
0.62% Attrition Rate, and 96.99% Retention Rate
Acquisition
New
Active
Acquisition
Customers Customers
Rate
Oct 2006
Nov 2006
Dec 2006
Q4 2006
$500
$200
9.1%
Health
$600
$300
17.2%
Sports &
Year-to-date Analysis
Detailed Table
$700
$400
3.3%
Science &
Technology
Cross-sell Analysis
Customer Distribution by Income Range
Graph Summary
Revenue
Profit
Profit
Margin
End on
hand
Art & Architecture

Business
Literature
Books Miscellaneous
Science &
Technology
Sports & Health
$918
$1,024
$826
$261
$275
$201
28.43%
26.86%
24.33%
1,980
2,558
3,328
$28
$7
25.00%
284
$439
$120
27.33%
$371
$97
26.15%
1,341
Total
$3,606
$961
26.65%
10,348
Subcategory
857
Supplier Analysis
Supplier
McGraw Hill
Bantam Books
John Wiley & Sons
Warner Books
Simon & Schuster
Scribner
Perigee
Prentice Hall
Vintage Books
Graph Summary
Revenue
Profit
Profit
Margin
Supplier
Share
$1,253
$1,011
$892
$810
$744
$644
$438
$376
$358
$338
$284
$252
$210
$195
$150
$118
$101
$94
26.98%
28.09%
28.25%
25.93%
26.21%
23.29%
26.94%
26.86%
26.26%
19.2%
15.5%
13.7%
12.4%
11.4%
9.9%
6.7%
5.8%
5.5%
0 - 20K
23.0%
20.6%
20K - 40K
40K - 60K
18.4%
22.1%
16.0%
60K - 80K
> 80K
Document Author: John Smith
MicroStrategys Dynamic Dashboards can consolidate a dozen or more individual grid and graph reports into a single dashboard where the
various views of data across graphs and grids are synchronized using selector controls placed directly on the dashboards. With MicroStrategy 9,
multiple independent dashboards can be further consolidated into a single dashboard book using the new Multi-layout
feature that places each dashboard design on a single tab of the dashboard book.
11

MicroStrategy 9 Dynamic Dashboards Have Even More Interactivity Available
for Dashboard Users
Select Category
Select Region
Books
Northeast
Books in Northeast
KPIs - 2006
Revenue
Revenue LY
Profit Margin
Sell-through
Alerts
$4,078
$5,015
26.7%
24.3%
Detailed Table
Art &
Architecture
Books Miscellaneous
$500
20.3%
$400
$300
3.3%
$200
Science &
Technology
17.2%
Sports &
$100
$0
9.1%
Health
Jan
Feb Mar
Graph Summary
Revenue
Profit
Profit
Margin
End on
hand
Art & Architecture

Business
Literature
Books Miscellaneous
Science &
Technology
Sports & Health
$918
$1,024
$826
$261
$275
$201
28.43%
26.86%
24.33%
1,980
2,558
3,328
$28
$7
$439
$120
27.33%
857
$371
$97
26.15%
1,341
Total
$3,606
$961
26.65%
10,348
25.00%
Apr May Jun
Revenue
Subcategory
Detailed Table
$600
25.1%
Business
Literature

$700
25.0%
Aug Sep
Supplier
Oct Nov Dec
Profit
Supplier Analysis
McGraw Hill
Bantam Books
John Wiley & Sons
Warner Books
Simon & Schuster
Scribner
Perigee
Prentice Hall
Vintage Books
284
Jul
Graph Summary
Revenue
Profit
Profit
Margin
Supplier
Share
$1,253
$1,011
$892
$810
$744
$644
$438
$376
$358
$338
$284
$252
$210
$195
$150
$118
$101
$94
26.98%
28.09%
28.25%
25.93%
26.21%
23.29%
26.94%
26.86%
26.26%
19.2%
15.5%
13.7%
12.4%
11.4%
9.9%
6.7%
5.8%
5.5%
Dynamic
Dashboards
Have Drilling
Capability
Internet
Detailed Table
Subcategory
12
Revenue
Profit
Art & Architecture

Business
Literature
Books Miscellaneous
Science &
Technology
Sports & Health
$918
$1,024
$826
$261
$275
$201
$28
$7
$439
$120
$371
$97
Total
$3,606
$961
Revenue
Profit
MicroStrategy 9 Dynamic Dashboards are Fully Interactive Out-of-the-Box,

Because They Inherit ROLAP Drilling Capability
MicroStrategy 9 Dynamic Dashboards Can Access Real-time Information Feeds

Directly from the Internet
With MicroStrategy 9, all grids and graphs on Dynamic Dashboards will automatically
With MicroStrategy 9 Dynamic Dashboards, users can paste any HTTP-accessible Web
inherit ROLAP drilling capability that allows users to interactively investigate data
content directly into a Dynamic Dashboard, thus providing real-time access to Internet-
throughout the data warehouse.
based information and Internet functionality.

MicroStrategy 9 Dynamic Dashboards Can Now Be Created by Business Users
. . . Are Now Easy to Achieve by Business
Users Using New Dashboard Templates
Pixel Perfect Desktop Publishing

Quality Dashboards . . .
Folio BOOKSTORES
Year to Date Sales Review

December 31, 2007
Quarterly Analysis
Performance Summary:
3.01% Acquisition Rate,
McGraw Hill
$300,000
Prentice Hall
OCT
140
Revenue by Region
Acquisition
Rate
Retention Rate
1,299
1,333
1,363
97.00%
96.85%
97.07%
Quarterly Retention Plan

1400
2%
1%
Lost
Customers
Attrition
Rate
1%
0%
2006 Q4
80%
1000
60%
800
Retained
Customers
Retention
Rate
600
40%
400
0%
0%
2006 Q1
Simon & Schuster
Note: % New to All New is calculated as # New Customers at the month level
divided by # New Customers in the analyzed period.
100%
1200
2%
12
2006 Q3
Active
Customers
1,260
1,291
1,323
16
2%
2006 Q2
Retained
Customers
28.00%
32.00%
40.00%
20
20
2006 Q1
% Lost to
All Lost
0.54%
0.60%
0.73%
28
New
Customers
6%
4%
Bantam Books
Retention
Attrition
Rate
24
8%
60
40
1,299
1,333
1,363
Quarterly Attrition Trend
26.2%12%
$811,99110%
30.1%
$932,859
80
2006 Q2
2006 Q3
2006 Q4
20%
200
0
0%
2006 Q1
2006 Q2
2006 Q3
Blank
Dashboard
Four Contents
Four Titles and

Four Contents
One Content Left Two

Contents Right
One Content Top Two

Contents Bottom
Three Contents
Title and Content
Title and Four

Contents
Title and Two Contents
Two Contents
2006 Q4
Note: % Lost to All Lost is calculated as # Lost Customers at the month level
divided by # Lost Customers in the analyzed period.
Customer Analysis by Age Range and Income Range

$0
$200,000
$400,000
$600,000
$800,000
Age Range
Income Range
Human Resources
Dashboard
- Benefits
TOP SELLING PRODUCTS (ITEM)
UNITS SOLD
UNIT PRICE
REVENUE
Supplier Detail
< 21
0 - 20K
20K - 40K
Last Updated on 12/31/07
100 Places to Go While Still Young at Heart

Foundation Analysis and Design
Working with Emotional Intelligence
TOTAL
7
8
10
Quarterly Acquisition Trend
Mid-Atlantic
Southwest
Northeast
Southeast
Central
West
Northwest
South
$3,099,200
Lost
Active
Customers Customers
32.23%
34.71%
33.06%
$830,585
DEC
NOV
JUL
SEP
JUN
AUG
APR
MAY
$0
100
$680,700
$545,600
$407,800
$381,200
$301,600
$291,300
$247,100
$243,900
Attrition
% New to
All New
39
1,299
3.00%
16.9%
42
1,333
3.15%
$523,765
40 26.8% 1,363
2.93%
Oct 2006
Nov 2006
Dec 2006
$100,000
Q4 2006
0.62% Attrition Rate, and 96.99% Retention Rate
Acquisition
New
Active
Acquisition
Customers Customers
Rate
$200,000
120
Revenue
Mid-Atlantic
Southwest
Northeast
Southeast
Central
West
Northwest
South
Dashboard Templates
Select a Quarter
Acquisition, Attrition, and Retention
$400,000
$3,099,200
Region
Cross-sell Analysis
Year-to-date Analysis
by Supplier
QuarterlyRevenue
Customer
Analysis for Q4 2006
Monthly Revenue
$500,000
JAN
$149,500
$137,200
$210,400
$244,800
$353,500
$387,500
$125,800
$218,700
$225,600
$256,000
$300,100
$490,100
FEB
Revenue
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
MAR
Month
Customer Segmentation and Profitability
Customer Analysis
YEAR TO DATE SALES SUMMARY 2007
3,200
1,400
5,600
$552
$810
$228
10,200
$1,590
EMPLOYEE CLAIMS
2006 Actual
40K - 60K
$147,200
$113,400
$106,400
2007 Actual
2007 Budget
41-60
$1.5M
$1M
$5M
Avg Transaction
Size $
$298.43
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
$1,406.37
$3,091.98
> 80K
$23,783.53
$247.75
$540.53
$1,479.12
$46,635.75
$376.09
$790.44
$2,960.92
Total
$49,186.10
60K - 80K
$37,477.31
> 80K
$23,826.98
0 - 20K
$44,158.71
10
$341.57
1/7/2007
$187.61
$304.54
$3,450
$2,762.07
$749.55
Vison
$2,324.83
$458.21
$1,375.57
$679.36
$3,219.34
401k
40K - 60K
$43,422.041/31/2007 $269.70
$7,875
Dental
$578.96
$2,455.90
60K - 80K
$43,336.861/31/2007 $390.42
$3,000
$866.74
Dental
$2,736.80
> 80K
$33,851.87
$573.76
$2,136.33
Nov
Dec
2/5/2007
$266.55
$15,625
Medical
$734.58
Medical
2/1/2007
$1,315
Vision
2/12/2007
$6,010
401k
2/15/2007
$3,550
401k
2/27/2007
$2,370
Vision
2/28/2007
$12,568
$5,800
$23,000
$4,800
401k
3/31/2007
$2,750
Vision
Corporate
4/5/2007
$1,100
Vision
Central
4/15/2007
$800
Vision
4/19/2007
$6,000
Dental
4/28/2007
$15,230
Medical
10
Field Sales
Central Region
10/6/2007
10/23/2007
Dave Moran
Development
4/28/2007
$6,550
0 - 20K
23.0%
20.6%
20K - 40K
40K - 60K
18.4%
22.1%
16.0%
60K - 80K
> 80K
Document Author: John Smith
Vision
Medical
Two Contents Left

One Content Right
Two Contents Top

One Content Bottom
Two Titles and

Two Contents
Dental
5/1/2007
$3,850
Dental
5/1/2007
$17,275
Medical
5/10/2007
$6,400
Personal - Vacation
5/15/2007
$3,515
Personal - Vacation
5/15/2007
$11,235
LEAVE OF ABSENCE
Thomas Jones
12
$3,345.29
Customer Distribution by Income Range
Medical
3/1/2007
3/31/2007
$1,717.86
$768.53
$55,093.391/20/2007 $326.00$18,250
East
Field Sales
$350.65
1/1/2007 $312.31 $1,600
20K - 40K
Regional
HR
$812.49
Benefit Costs
$33,312.13
40K - 60K
West
Marketing
$3,538.64
$1,205.69
3/15/2007
Departmental
IT
$2,428.18
$551.86
$518.45
EMPLOYEE COMPENSATION CLAIMS
Finance
Profit $
$686.39
$1,028.27
$246.58
$51,844.68
Document Execution Time: 12/29/2006 9:48:25 AM
$0M
Revenue per
Customer $
$23,178.17
Powered by
0 - 20K
$367,000 21-40
20K
- 40K
Medical
Dental
Vision
$2M
Revenue $
$41,183.10
Powered
$54,498.44 Analysis
$465.80by
Sales Representative
60K - 80K
401k
401k
Medical
Central Region
7/14/2007
7/16/2007
Hugo Martinez
IT
Central Region
5/12/2007
5/19/2007
Personal - Vacation
5/15/2007
$2,200
Dental
Gordan Leigh
Field Sales
Central Region
7/5/2007
7/14/2007
Personal - Vacation
5/20/2007
$6,500
401k
Shannon Bryant
Field Sales
Central Region
8/24/2007
8/31/2007
Personal - Vacation
5/31/2007
$5,300
Medical
Carrie Porter
Human Resources
Central Region
5/28/2007
6/5/2007
Personal - Vacation
6/5/2007
$560
Dental
Mike Douglas
IT
Central Region
6/22/2007
6/28/2007
Personal - Vacation
6/5/2007
$1,420
Vision
6/10/2007
$2,500
Vision
Pixel PerfectTM Dashboards Can Be Created by Business Users Using the New Dashboard Templates
MicroStrategy 9 enables business users to create sophisticated dashboard designs easily using the new dashboard template feature and a
range of design assistants that accelerate and simplify the dashboard design process.
13

MicroStrategy 9 Distribution Services Places the Control of Information Distribution
into the Hands of the Business User
Enterprise
Department
Subscribe Others
Subscribe Self
Workgroup
E-mail
| Prin ter s | Fol ders
R ep or ts | D as hb oa rds
MicroStrategy Distribution Services Enables Business

Users to Set Up Automated Information Distributions for
Themselves and for Co-workers
MicroStrategy 9 Distribution Services is a high-volume automated
distribution system for reports and dashboards. It is designed to
provide business users with the ability to subscribe themselves or
subscribe others to receive distributions. Business users can set
up their own personal alert conditions that, when met, will
trigger distributions to occur.
Send Now
On Schedule
14
On Event
On Alert

MicroStrategy 9 Has Many New Features to Facilitate Distributed Development
Multiple Developers Make Application Modifications
The Change Journal Records Every Modification
BI Applications Are Defined in Metadata
Distributed
Development
Environments
Create Update
Packages
Apply Update
Packages
Migrate to
Production
Change Journal
NAME
TYPE
USER
NAME
TIME
STAMP
TRANSACTION OBJECT
TYPE
ID
Dev 1
US
COMMENTS
Dev 2
India
Test
Environment
Dev 3
China
Production
Environment
Data
Warehouse
Synchronize Development Environments
MicroStrategy 9 Change Journaling Feature Captures All Changes and

Coordinates Multiple Development Teams
MicroStrategy 9 Update Packages Enable Development Across

Multiple Distributed Development Environments
The Change Journaling capability captures all changes made to the metadata and
The MicroStrategy 9 Update Package feature allows multiple development teams in
is particularly valuable when there are multiple independent development teams
different locations to each work on a local copy of the metadata. Periodically they
contributing to a single common metadata or BI application.
submit their updates to a centralized Test Environment where overlaps are reconciled.
A final update package is then sent to the Production Environment and is also sent back
to the development environments to keep them in sync.
Independent
Dashboard Design
Multi-layout
Assembly
Page Perfect
Output
Perfect Online
Page-by Navigation
Selector Controls
Interactive Grids
Multi-layout
Assembly
Complex Multi-part Statement Applications Can Be Built Using New MicroStrategy

9 Reporting Features
MicroStrategy 9 provides new features designed specifically to meet the needs of complex
reporting applications typified by customer statements. These types of BI applications
require multiple developers to design and maintain the reports, and they need Pixel Perfect
Monthly Statement
Table of Contents
Summary . . . . . . . . . . . . 1
Banking . . . . . . . . . . . . 3
Brokerage . . . . . . . . . . 12
Credit . . . . . . . . . . . . 33
Perfect PDF Print

Full Pagination
Table of Contents
Watermarks
behavior both on-screen and in print.
15

MicroStrategy 9 Has Many New Features to Facilitate Distributed Governance
& Administration
Centralized IT Admin
Marketing
Finance
Sales
Distributed Departmental Admin
HR
Marketing
Finance
Sales
Administrative Responsibility Can Be Distributed to Departmental

Business People
HR
MicroStrategy 9 allows user and application administration responsibilities

to be distributed to business people within individual departments using
a Web interface. This offloads that task from centralized IT personnel and
is generally more responsive to local departmental business requests.
BI Applications
BI Applications
Departmental Governance
Centralized
Governance
Committee
MicroStrategy 9 Supports Distributed Governance Operational Models
Marketing
Finance
Sales
HR
Marketing
Finance
Sales
HR
MicroStrategy 9 is designed to support distributed governance models of

operation where departments retain autonomous control over their piece of
the overall BI system. This gives departments the ability to have their own
databases, their own BI applications, and their own metadata within the same
Dept
BI Apps
infrastructure as the enterprise BI applications and metadata. This provides

departments with enterprise-caliber BI technology, but also the nimbleness
Enterprise
BI Applications
Dept
BI Apps
Dept
BI Apps
Dept
BI Apps
Enterprise
BI Applications
that comes from autonomous control.

Enterprise Data
Warehouse
16
Departmental
Databases
Enterprise Data
Warehouse
Enabling Rapid Deployment of Departmental BI

MicroStrategy 9 Brings Enterprise-caliber BI Technology Easily Within Reach
of Departmental BI Initiatives
Enterprise BI Configuration
Departmental BI Configuration
Departmental BI Systems Require Less Data Engineering than

Report
Designer
Report
Designer
Enterprise BI Systems
The biggest difference between a departmental BI system and an enterprise
BI system is the lack of IT resources. Departments generally do not have the
BI Platform
BI Architect
BI Architects
Departmental
Reporting
Database
DBAs
IT personnel or the IT infrastructure of servers and databases to implement

a fully configured BI system. Fortunately, most departmental BI applications
BI Solution includes:
do not need the full power of a properly engineered enterprise system.
BI Platform
They do not need full ETL control, nor do they need a high-performance,
Simple DB
Simple ETL
high-capacity database system. What they really need is a BI technology

that lets them access all of the data and get their BI system running quickly
without significant technical expertise or infrastructure. MicroStrategy 9 now
ETL
brings enterprise-caliber BI capabilities within easy reach of departmental BI
ETL Engineers
application needs.
Operational Databases
Departmental BI systems lack the breadth of IT resources that enterprise BI systems enjoy, so
departmental BI technology must be able to access operational databases directly and provide
all of the necessary technical components out-of-the-box.
17

MicroStrategy 9 Multi-source ROLAP is a Seamless Extension of MicroStrategys
ROLAP Architecture
9
ROLAP
Multi-source ROLAP
MicroStrategy 9 Multi-source ROLAP Models Multiple

Databases as if They were a Single Database
MicroStrategys new Multi-source ROLAP capability allows the
MicroStrategy metadata to span many databases and treat that
collection of databases as if it were one large logical database.
Multi-dimensional
Business Model
ROLAP SQL Engine
The MicroStrategy multi-source engine examines every data
Multi-dimensional
Business Model
request and determines the optimum database from which to

retrieve the data for every pass of SQL.
Multi-source Engine
ROLAP SQL Engine
Using the Multi-source Engine,

Multiple Databases are
Modeled as a Unified
Multi-dimensional Source
ROLAP
Multi-source ROLAP Allows Users to Seamlessly Traverse Multiple Databases

MicroStrategy 9 Multi-source ROLAP is completely transparent to users and developers.
Drilling Anywhere Across

the Data Warehouse
Multi-source ROLAP
Drilling Anywhere Across

Multiple Databases
Users have the same interactive access to data and drilling across multiples sources as they
do when accessing and drilling within a single database. Moreover, Multi-source ROLAP is
completely transparent to report designers. When users drag attributes and metrics onto a
report, they cannot tell from which database those attributes and metrics will be sourced.
ROLAP SQL Engine
Multi-source Engine
ROLAP SQL Engine
18

MicroStrategy 9 Multi-Source ROLAP is Designed for High Performance
Other BI Technologies
(Business Objects, Cognos, Oracle)
Multi-source ROLAP
Push-down Joining Uses the DBMS Engine
MicroStrategy Multi-source ROLAP Uses a Unique High Performance Pushdown Architecture to Join Data Using the Database Engines
Basic
BI Server
MicroStrategys Multi-source ROLAP joins data using the database engines, rather
MicroStrategy
BI Server
than transferring all of the data into the middle-tier BI server as with other BI
technologies. This is called push-down joining and it requires very sophisticated
Multi-pass
SQL
SQL generation that is only possible with true ROLAP engines. Push-down joining
delivers high performance because it moves the least amount of data and utilizes the
SQL
tremendous power of the modern database engines.
SQL
MicroStrategy 9 Multi-source ROLAP Allows Data

Environments to be Optimized for Performance and Cost
Supporting Hub and Spoke Data Architectures
Balance the Workload Across Databases
Multi-source ROLAP is useful even for enterprise BI

MicroStrategy Virtual Cube
implementations where data engineers want to distribute
MicroStrategy Virtual Cube
data across a range of database servers to optimally match

database power with data workload. MicroStrategys Multisource ROLAP engine automatically selects the best database
Sybase
IQ
MySQL
for each query when the data is accessible from more than
Netezza
one source. This helps free up capacity on expensive, high

capacity database servers.
Marketing
Data Mart
Mfg
Data Mart
SQL
Server
SQL
Server
DB2
Enterprise
Data Whse
Financial
Data Mart
Sales
Data Mart
Lookups, Aggregates,
Summary Data
Teradata
Enterprise Data Warehouse
19

MicroStrategy 9 Can Deliver Departmental BI Solutions with Little or No IT Support
Enterprise BI
Departmental BI
Fully Engineered Configuration
Rapid Deployment Configurations
Requires: BI Expertise
Database Expertise
ETL Expertise
Requires: BI Expertise
Using Multi-source ROLAP
Using In-memory ROLAP
MicroStrategy 9 Can Provide

Departmental BI Quickly and Without
the Need for Separate ETL and
Database Technology
MicroStrategys Multi-source ROLAP and
In-memory ROLAP provide critical
BI Platform
In-memory
ROLAP Cube
Databases
BI Platform
Multi-source
Multi-source
components to support the need for fast

and simple departmental BI solutions that
require little or no IT support. Using just
Multi-source ROLAP, businesses can set up
Reporting
Database
the simplest BI environment where the BI

system directly accesses the operational
ETL
Interactive Access
to Databases
Load Data
databases. Adding In-memory ROLAP

lets businesses create simple in-memory
databases to be used for decision support
queries. Basic scheduled queries can
be used to periodically load the cube
databases with the latest operational data.
20

MicroStrategy 9 Can Deliver Departmental BI Solutions Quickly
Connect to DBs
Create Metadata
Create Databases
(Multi-source ROLAP)
(Graphical Architect)
(In-memory ROLAP)
Schedule ETL
Create Reports &

Dashboards
(Query Scheduler)
(Web Professional)
Multi-source
Multi-source
Multi-source
Multi-source
Multi-source
Query Scheduler
Query Scheduler
Using MicroStrategy 9, the Five Steps to Implement a Departmental BI System Can Be Accomplished within a Day
21

MicroStrategy 9 Can Deliver Departmental BI Solutions Easily
MicroStrategy 9
Software
Software
&
Hardware
Installation
Installation Wizard
Step 1:
Install MicroStrategy 9 and
Connect to the Databases Using
MicroStrategy Multi-source
ROLAP Capability
takes the user through a guided
process to install all of the necessary
MicroStrategy software components.
Windows
LINUX
AIX
HP-UX
SOLARIS
MicroStrategy Multi-source ROLAP

allows the user to connect to
Database Design
Attribute
Attribute
Attribute
Attribute
Attribute
Metric
Metadata
Select Tables
Define
Attributes
Multi-source
Define
Hierarchies
Define
Metrics
COLUMNS
Metric
Metric
Metric
multiple databases, including Excel.
Graphical Architect
ROWS
DATA
Metric
Step 2:
Create the Business Model (Metadata)
Using Graphical Architect
Step 3:
Design the Databases Using In-memory ROLAP
Cubes
The next step is to create the multi-
Designing In-memory ROLAP Cubes is no more
dimensional business model (metadata)
complicated than designing reports. Users simply
based on the rows and columns presented
drag-and-drop whatever combinations of attributes and
by the databases. MicroStrategys Graphical
metrics they want onto a cube design template and
Architect provides a simple palette for
then save the result. There are no tables to define, keys
identifying which tables and columns from
to specify, or data types to define. The MicroStrategy
the various databases are to be used and
software takes care of everything needed to create the
describes the relationships between the
cube database, based only on the attributes and metrics
columns. At the end of the process, the
that users want to include in their reporting.
user has a list of attributes and metrics

objects that can be dragged-and-dropped
onto reports or dashboards.
22
Report Design
MicroStrategys installation wizard
4
Multi-source
Multi-source
In-memory ROLAP

MicroStrategy 9 Can Deliver Departmental BI Solutions Easily
9
9 Web
Intelligence Server Scheduler

Pick Schedule
Attribute
Multi-source
Every Day at 2am
Attribute
Format
Attribute
Every Saturday at 2am
PAGE-BY:
Category:
Books
Attribute
Every Sunday at 2am
Subcategory Metrics
Attribute
Query Scheduler
Every Monday at 2am
Drag-and-Drop
Run
Metric
Every Tuesday at 2am
COLUMNS
Metric
Every Wednesday at 2am
Metric
Every Thursday at 2am
Metric
Metric
Every Friday at 2am
3
ROWS
Revenue
Profit
Cost
Art & Architecture
$859,358
$201,412
$857,945
Business
$589,246
$132,117
$457,129
Literature
$295,385
$59,491
$235,894
Books - Miscellaneous
$366,250
$87,148
$299,102
Science & Technology
$1,375,727
Sports & Health

Total
$538,269
$4,024,235
$310,489 $1,065,238
$120,039
$418,230
$890,696 $3,133,539
Step 4:
Schedule Simplified Extract and Load Capability
Using MicroStrategy Query Scheduler
Step 5 Part 1:
Build Reports Using MicroStrategy Web Professional
MicroStrategys native scheduling system is all that is needed to periodically repopulate
or the more feature-rich Desktop Designer interface. In either interface, the act of
the ROLAP Cubes with fresh data from the source databases.
creating a report is the same simply drag-and-drop attributes and metrics onto a blank
Users can design reports in MicroStrategy 9 using the simple Web Professional interface
report template, then format the template and run the report.
Pick a Template
to Start
Blank
Select Some
Reports for Data Sets
Attribute
Attribute
3 Lay Out the Dashboard
Tab 1
Attribute
The MicroStrategy Report Services component handles both dashboards

Metric
KPIs - 2006
Revenue
Revenue LY
Profit Margin
Sell-through
Grid
Graph
25.0%
25.1%
20.3%
$700
$500
before. Using new dashboard templates, business users are guided
$200
$100
$0
Graph Summary
Revenue
Profit
Profit
Margin
End on
hand
Art & Architecture

Business
Literature
Books Miscellaneous
Science &
Technology
Sports & Health
$918
$1,024
$826
$261
$275
$201
28.43%
26.86%
24.33%
1,980
2,558
3,328
$371
Total
$3,606
Subcategory
new capabilities to create dashboards more quickly and easily than ever
$600
Jan
Feb Mar
$28
$7
25.00%
$439
$120
27.33%
$97
26.15%
1,341
$961
26.65%
10,348
284
857
Apr May Jun
Revenue
Advanced Visualization
Detailed Table
$300
9.1%
Health
$400
17.2%
Sports &
Attribute
Metric
Imported
Dashboard
Design
Detailed Table
3.3%
Science &
Technology
Attribute
Metric
and enterprise report designs. MicroStrategy 9 dashboards now include
Art &
Architecture
Books Miscellaneous
Metric
Northeast
Business
Attribute
Select Region
Books
Alerts
$4,078
$5,015
26.7%
24.3%
Literature
Corporate
Template
(Custom)
Select Category
Books in Northeast
Metric
Metric
Step 5 Part 2 :
Design Dashboards Using MicroStrategy Web Professional and
New Dashboard Templates
Tab 2
Title
Metric
MicroStrategy
Template
4 Done
& Format as Desired
Jul
Aug Sep
Supplier Analysis
Supplier
McGraw Hill
Bantam Books
John Wiley & Sons
Warner Books
Simon & Schuster
Scribner
Perigee
Prentice Hall
Vintage Books
Oct Nov Dec
Profit
Graph Summary
Revenue
Profit
Profit
Margin
Supplier
Share
$1,253
$1,011
$892
$810
$744
$644
$438
$376
$358
$338
$284
$252
$210
$195
$150
$118
$101
$94
26.98%
28.09%
28.25%
25.93%
26.21%
23.29%
26.94%
26.86%
26.26%
19.2%
15.5%
13.7%
12.4%
11.4%
9.9%
6.7%
5.8%
5.5%
through a process of populating and formatting their dashboards

without programming or specialized skills.
Metric
23
Supporting Smooth Migration from Departmental Islands of BI to

Enterprise BI
Stage 1
Disparate Islands of BI
Stage 2
Merging Islands of BI
Stage 3
Consolidating Data
All Running on MicroStrategy BI
Using MicroStrategy Multi-source
Re-pointing Metadata to the EDW
Enterprise
Enterprise
HR
Sales
Enterprise
Enterprise DW
Enterprise DW
Fin
HR
Sales
Fin
Finance Dept
HR Dept
Sales Dept
Finance Dept
HR
Sales
HR Dept
Sales Dept
Enterprise DW
Fin
HR Dept
Sales Dept
Finance Dept
MicroStrategy 9 Supports a Gradual and Incremental Migration from Islands of BI into a Consolidated Enterprise BI System
With MicroStrategy 9, companies can follow a three-stage process for consolidating islands of BI gradually into a cohesive enterprise BI architecture. The first stage requires that all
islands of BI are built using MicroStrategy BI technology so that there is metadata compatibility for future consolidation. The second stage is to consolidate metadata for departmental
islands into the enterprise system. Using Multi-source ROLAP, this stage can be done without any disruption to users or their reports. The final stage is to
consolidate the data from disparate databases into the enterprise data warehouse and re-point the metadata to the new data source.
24
MicroStrategy Products
An industrial-strength analytical server optimized for
Provides an integrated development, administration,
enterprise querying, reporting, and OLAP analysis
and run-time business intelligence environment on

the personal computing desktop
An extension to MicroStrategy Intelligence Server,

MicroStrategys enterprise reporting engine delivers
the full range of report formats, including scorecards
A rapid development tool that maps the physical
and dashboards, financial reports, customer invoices
structure of the data warehouse into a logical
and statements, and highly detailed operational
business model
reports
Manages business intelligence applications between
OLAP Services enables MicroStrategy Web, Office,
development, testing, and production systems
and Desktop users to perform intuitive OLAP analysis

with Intelligent Cubes
Enables the creation and execution of test-based
Distribution Services enables high volume, managed
commands from a command line and a graphical

interface
report distribution through e-mail, printers, and file

systems on a scheduled basis
A monitoring tool that provides usage and resource

information about the business intelligence
environment
MultiSource Option enables users to seamlessly

report, analyze, and monitor data across multiple
data sources through a single business model
A report comparison tool that provides automated

information integrity assurance and regression
An interactive environment for reporting and
analysis
analysis through an all-HTML and zero-footprint

Web client
Exposes the functionality of the MicroStrategy

architecture via an open API for customization of
Delivers the full power and sophistication of
the Web interface and integration with third-party
the MicroStrategy industrial-strength business
applications
intelligence platform to the Microsoft Office

Productivity suite

Clustering Option adds load-balancing and
An interactive user interface for monitoring,
fault-tolerance to mission-critical MicroStrategy BI
reporting, and analysis for BlackBerry devices
implementations
25
Copyright Information
All Contents Copyright 2009 MicroStrategy Incorporated. All Rights Reserved.
MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager,
MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Email Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy
Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop
Analyst, MicroStrategy Desktop Designer, MicroStrategy eCRM 7, MicroStrategy Education, MicroStrategy eTrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server,
MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Alarm, Alarm.com, Alert.com, Angel, Angel.com, Application Development and Sophisticated
Analysis, Best In Business Intelligence, Centralized Application Management, Changing The Way Government Looks At Information, DSSArchitect, DSS Broadcaster, DSS Broadcaster Server, DSS Office, DSSServer, DSS Subscriber, DSS Telecaster, DSSWeb, eBroadcaster, eCaster, eStrategy, eTelecaster, Information Like Water,
Insight Is Everything, Intelligence Through Every Phone, Your Telephone Just Got Smarter, Intelligence To Every Decision Maker, Intelligent E-Business, IWAPU, Personal Intelligence Network, Personalized Intelligence Portal, Query Tone, Quickstrike, Rapid Application Development, Strategy.com, Telepath, Telepath Intelligence,
Telepath Intelligence (and Design), MicroStrategy Intelligent Cubes, The E-Business Intelligence Platform, The Foundation For Intelligent E-Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Intelligence Company, The Platform For Intelligent E-Business, The Power Of Intelligent eBusiness,
The Power Of Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, MicroStrategy Mobile, MicroStrategy
Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated.
All other products are trademarks of their respective holders. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development.
Patent Information
This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,501,832, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,707,889,
6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,792,086, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,888,929, 6,895,084, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,181,417,
7,127,403, 7,174,349, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898 and 7,457,397. Other patent applications are pending.
MicroStrategy Incorporated 1861 International Drive

Copyright 2009. All rights reserved.
McLean, VA 22102
703.848.8600
www.microstrategy.com
COLL-0863 0209

Mstr9 Brochure

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Mstr9 Brochure

Uploaded by

Copyright:

Available Formats

Table of Contents

The MicroStrategy Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

The MicroStrategy Architecture

RELATIONAL OLAP (ROLAP)

Highest User Scalability

Highest Performance at Scale

All reports and dashboards are created

Lowest Cost to Operate and

Superior End User Self-service

ROLAP metadata models the entire relational

ROLAP SQL Engine

Relational Reporting Products

All popular relational schema are supported:

MicroStrategy Technology is Based on a Relational OLAP (ROLAP)

ROLAP is the Core of MicroStrategy Technology

MicroStrategys ROLAP architecture provides both high scalability as well as high

and administrative burdens of physical multi-dimensional MOLAP cubes.

recognized for other enterprise-caliber characteristics, including high performance,

The MicroStrategy Architecture

Extends the Performance, Scalability, and Efficiency of Enterprise BI

Enables Rapid Deployment of Departmental BI Applications

Provides a Smooth Migration from Islands of Departmental BI into a

MicroStrategy 9 is breakthrough technology that allows companies to support all levels of

to support all three levels of BI with one technology. MicroStrategy 9 builds on

MicroStrategys unique strength at the high-end of BI to extend the boundaries of

9 brings that same enterprise-caliber BI technology easily within reach of smaller

departmental and workgroup BI initiatives. Just as importantly, MicroStrategy 9 provides

to thousands of people, to smaller departmental BI systems and even workgroup BI

a uniquely smooth migration path for islands of workgroup and departmental BI

applications that support only a few people.

applications to merge into a cohesive and consistent enterprise-wide framework.

Extending the Performance, Scalability, & Efficiency of Enterprise BI

Adding In-memory ROLAP Improves User

Typical ROLAP Operation

In-memory ROLAP Operation

system shown on the left presents two clusters of

to cache. The performance profile for In-memory

directed to the disk-based database.

to the database and one for the queries directed

performance: one for the queries that are directed

User Response Time

User Response Time

ROLAP SQL Engine

ROLAP SQL Engine

In-memory ROLAP is an Architectural Extension

Extending the Performance, Scalability, & Efficiency of Enterprise BI

In-memory ROLAP Can Smooth Database

Many Similar Reports

time-consuming and processor-consuming

The result is faster average query time and a

In-memory ROLAP Improves User Wait Time and

MicroStrategy 9 In-memory ROLAP can shift database

during peak interactive hours and improving user

Extending the Performance, Scalability, & Efficiency of Enterprise BI

64-bit Memory Space

Supports More Concurrent Users

The Expanded Memory Available in 64-bit JVMs Allows MicroStrategy 9 to

Extreme AJAX Coding Delivers Greater Responsiveness

more concurrent user sessions and larger reports.

most responsive user experience while still preserving a true zero-footprint

Extreme AJAX Operation

64-bit JVM Operation

32-bit JVM Operation

Extending the Performance, Scalability, & Efficiency of Enterprise BI