20 YHOO Management Revenue

1/22/2011
2 0 0 7 A
t h e
H e a d wi n d s
p r o j e c t e d
Co r e
g r o wt h
Gr o wt h
i n
2 0 0 8 E
Re v e n u e
2 0 0 9 E
e x - T AC
2 0 1 0 E
f r o m
exv99w2
Bl a n k
2 0 0 7
t o
4 . 9
2 0 0 8 ,
4 . 9
F u l l
5 . 1
e x c l u d i n g
5 . 6 5
a l l
7 . 0 8
Re v e n u e
8 . 8 2
Do wn
e x - T AC
f r o m
0 . 2
Up
0 . 7 5
Br o a d b a n d
0 . 1 8
a n d
1 . 2 4
1 . 2 5
Af f i l i a t e
Re v e n u e
S e a r c h
i n
Gr o wt h
b o t h
P r o j e c t e d
y e a r s .
t o
Re v e n u e
Ac c e l e r a t e
Re v e n u e
p r o j e c t e d
e x - T AC
t h e
a i n i n g
f o r
r e m
t o
g r o w
b u s i n e s s e s
a t
1 8 %
i s
p r o j e c t e d
Yo Y
i n
t o
2 0 0 8 ,
g r o w
a d j u s t i n g
f r o m
f o r
$ 4 . 2 B
i n
h e a d wi n d s
2 0 0 7
t o
sec.gov/Archives//f38938exv99w2.htm
An t i c i p a t e d
$ 4 . 9 B
i n
a c c e l e r a t i o n
2 0 0 8 ,
r e s u l t i n g
i n
i n
2 0 0 9 - 2 0 1 0
n e t
g r o wt h
t o
b e
o f
$ 0 . 7 5 B
d r i v e n
o r
b y
1 8 %
c u r r e n t
.
2 0 0 8
i n v e s t m
e n t s
p r o j e c t e d
i n
S t a r t i n g
Re v e n u e
e x - T AC
P o i n t s
a n d
r e p r e s e n t s
u s t
t h e
Bu y
( $ 0 . 2 )
i d p o i n t
+ 1 8 %
( r o u n d e d )
+ 2 5 %
o f
+ 2 5 %
t h e
2 0 0 8
$ 0 . 7 5
Br o a d b a n d
Re v e n u e
e x - T AC
Af f i l i a t e
o u t l o o k
S e a r c h
P l e a s e
( $ 5 . 3 5 B- $ 5 . 9 5 B)
r e f e r
t o
p r o v i d e d
Ap p e n d i x
o n
f o r
J a n u a r y
Re v e n u e
2 9 ,
2 0 0 8 .
e x - T AC
S o u r c e :
GAAP
Co m
r e c o n c i l i a t i o n .
p a n y
3 - Ye a r
He a d wi n d s
P l a n .
r e p r e s e n t
P R OJ E CT E D
d e c l i n e
RE VE NUE
i n
E X- T AC1
Re v e n u e
( $ B)
e x - T AC
f o r
Br o a d b a n d
a n d
Af f i l i a t e
S e a r c h ,
wh i c h
t o t a l e d
$ 0 . 9 B
i n
2 0 0 7
a n d
i s
p r o j e c t e d
t o
b e
$ 0 . 7 B
i n
2 0 0 8 ,
f o r
n e t
d e c l i n e
o f
$ 0 . 2 B.
Co r e
g r o wt h
r e p r e s e n t s
20/36
1/22/2011
Ke y
Dr i v e r s
Ef f i c i e n c y
o f
Re v e n u e
2 0 1 0 E
8 . 8 2
Gr o wt h
$ 0 . 5
Di s p l a y
Vo l u m
i s
$ 0 . 9
l a r g e r
Yi e l d
exv99w2
o p p o r t u n i t y
$ 0 . 8
Vo l u m
t h a n
$ 1 . 1
s e a r c h ,
Yi e l d
d r i v e n
$ 0 . 4 2
$ 8 . 8
b y
i n c r e a s i n g
$ 5 . 1
$ 1 . 4
v i s i t s
$ 1 . 9
t o
S t a r t i n g
P R OJ E CT E D
RE VE NUE
P o i n t s ,
E X- T AC1
n e w
d i s p l a y
a d
p l a t f o r m
An t i c i p a t e d
s e a r c h
g r o wt h
t o
b e
d r i v e n
b y
a r k e t
v o l u m
g r o wt h
a n d
c o n t i n u e d
RP S
p o t e n t i a l
P l e a s e
r e f e r
t o
Ap p e n d i x
f o r
Re v e n u e
e x - T AC
GA AP
r e c o n c i l i a t i o n .
I n c r e m
e n t a l
2 0 0 8 E- 2 0 1 0 E
GAAP
r e v e n u e
f o r
S e a r c h ,
Di s p l a y / Vi d e o
a n d
Ot h e r
i s
p r o j e c t e d
t o
b e
$ 1 . 6 B,
$ 1 . 9 B
a n d
$ 2 . 8 B,
r e s p e c t i v e l y ,
wi t h
i n c r e m
e n t a l
T AC
o f
$ 0 . 2 B,
$ 0 . 0 B
a n d
$ 2 . 4 B,
r e s p e c t i v e l y .
Ot h e r
i n c l u d e s
a f f i l i a t e s ,
f e e s ,
l i s t i n g s ,
a n d
o b i l e .
S o u r c e :
Co m
p a n y
3 - Ye a r
P l a n .
2 0 0 7 A
5 . 1
S e a r c h
5 . 1
0 . 5
0 . 9
Di s p l a y / Vi d e o
6 . 5
0 . 8
1 . 1
Ot h e r
8 . 4
0 . 4
Co s t
( $ B)
21/36
1/22/2011
Re p r e s e n t s
Re v e n u e
e l i g i b l e
r e - o r d e r i n g
s e a r c h
M
p a g e
a r k e t p l a c e
v i e ws .
US + E U
r e d e s i g n
T o t a l
Co n t i n u e d
exv99w2
Qu e r y
Gr o w t h
e v o l u t i o n
1 6 %
Yo Y
2 0 0 7 / 2 0 0 6 .
a r k e t p l a c e
Ra n k i n g
US + EU
a n d
To t a l
p r i c i n g
Qu e r y
M
RP S
a t c h i n g
1 1 %
a n d
Yo Y
2 0 0 7 / 2 0 0 6 .
t a r g e t i n g
Ca m
S o u r c e s :
p a i g n
Co m
a n a g e m
p a n y
e n t
i n t e r n a l
d a t a ;
I n t e r n a t i o n a l
RP S
Co m
r a m
p a n y
p
a r k e t
VOL UM
( O&
o d e l ;
O
Co m
Qu e r i e s ,
p a n y
3 - Ye a r
CAGR)
YI E L D
P l a n .
( O&
S e a r c h
O
RP S ,
Gr o wt h
C AGR)
F r o m
Ya h o o !
a r k e t
2 0 0 7 A
( US
Qu e r y
W
e b
Gr o wt h ,
S e a r c h 1 )
P a n a m
Ya h o o !
Ya h o o !
n e t wo r k
2 0 0 8 E- 2 0 1 0 E
t r a f f i c
( Gl o b a l
S e a r c h
T o t a l
i n n o v a t i o n
Qu e r i e s )
S t r a t e g i c
a r k e t
d i s t r i b u t i o n
2 0 0 8 E- 2 0 1 0 E
( Gl o b a l
Do u b l e - d i g i t
To t a l
Qu e r i e s )
q u e r y
g r o wt h
Ya h o o !
2 0 0 7 A
i n
2 0 0 7
( US
P r o j e c t e d
e b
S e a r c h 2 )
1 0 %
CA GR
Ya h o o !
q u e r y
g r o wt h
2 0 0 8 E- 2 0 1 0 E
Y!
F Y0 7
( Gl o b a l
Y!
To t a l
0 8 - 1 0
Qu e r i e s )
a r k e t
M
Y!
a r k e t
0 . 1 3
0 . 1
2 0 0 8 E - 2 0 1 0 E
a r k e t
0 . 1 2
( Gl o b a l
To t a l
To t a l
0 . 1 3
0 . 1
0 . 1 2
S e a r c h
As s i s t
Re d u c e d
c o v e r a g e
Ho m
e p a g e
g r o wt h
Y!
F Y0 7
Y!
0 8 - 1 0
a r k e t
Y!
0 . 1 5
0 . 1 5
a r k e t
0 . 0 9
P a n a m
d e l i v e r e d
d o u b l e - d i g i t
US
RP S
g r o wt h
i n
2 0 0 7
La r g e
RP S
p o t e n t i a l
S i m
p l i f i e d
u s e r
i n t e r f a c e
Qu e r i e s )
22/36
1/22/2011
S o u r c e s :
De m
a n d
Co m
a n d
p a n y
i n t e r n a l
a u d i e n c e
d a t a ;
a g g r e g a t i o n
Co m
I m
p a n y
p r o v e d
a r k e t
a d
exv99w2
o d e l ;
t a r g e t i n g
Co m
VOL UM
p a n y
E
3 - Ye a r
( Gl o b a l
O&
P l a n .
O
Di s p l a y
P a g e
Vi e ws ,
Gr o wt h
C AGR)
F r o m
S t a r t i n g
YI E L D
( Gl o b a l
P o i n t s ,
O&
RP M
Ad
,
P l a t f o r m
CAGR)
Do u b l e - d i g i t
Ya h o o !
2 0 0 7 A
g r o wt h
Ya h o o !
i n
2 0 0 7
2 0 0 8 E- 2 0 1 0 E
P r o j e c t e d
M
a r k e t
g r o wt h
o f
2 0 0 8 E- 2 0 1 0 E
1 2 %
Ya h o o !
CAGR,
2 0 0 7 A
i n - l i n e
Ya h o o !
wi t h
a r k e t
2 0 0 8 E- 2 0 1 0 E
Y!
M
F Y0 7
a r k e t
Y!
0 8 - 1 0
2 0 0 8 E - 2 0 1 0 E
a r k e t
Y!
0 . 1 1
0 . 1 2
a r k e t
0 . 1 2
T o t a l
0 . 1 1
0 . 1 2
0 . 1 1
S t a r t i n g
P o i n t s
i n n o v a t i o n
Re l e v a n t
c o n t e n t
a n d
a d s
Op e n
b e s t - o f - we b
c o n t e n t
Un i f i e d
s o c i a l
p l a t f o r m
Gr e w
b o t h
P r e m
i u m
a n d
No n - P r e m
i u m
CP M
i n
2 0 0 7
P r o j e c t e d
g l o b a l
RP M
g a i n s
o f
1 5 %
C AGR
Y!
F Y0 7
Y!
0 8 - 1 0
a r k e t
Y!
0 . 0 3
0 . 1 5
a r k e t
0 . 1 1
To t a l
0 . 1 5
0 . 1 1
Ne w
d i s p l a y
a d
p l a t f o r m
Ri g h t M
e d i a ,
Bl u e Li t h i u m
a r q u e e
p a r t n e r s :
F o r b e s ,
e b M
D,
e Ba y ,
AT &
T,
Co m
c a s t
. . .
3 %
23/36

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1/22/2011

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