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MULTIPLE CHOICE
1) WHAT IS NOT A PURPOSE OF GLOBAL MARKETING:
A) MAKE THE PRODUCT MORE EXPENSIVE
B) FIND NEW DISTRIBUTIONS CHANNEL
C) IMPROVE THE PRODUCTS
D) CREATE BETTER COMMUNICATIONS
E) NONE OF THEM
2) WHAT OF THE OPTIONS IS A SIMILARITY BETWEEN SINGLE
AND GLOBAL MARKETING STRATEGY?
A)
B)
C)
D)
E)
F)
ETHNOCENTRIC ORIENTATION
GEOCENTRIC ORIENTATION
CLIENT ORIENTATION
REGIOCENTRIC ORIENTATION
a.
b.
c.
d.
MULTINATIONAL ORIENTATION
INTERNATIONAL ORIENTATION
TRANSNATIONAL ORIENTATION
NATIONAL ORIENTATION
TRUE OR FALSE
1) VALUE * PRICE = BENEFITS
TRUE
FALSE
2) BLOBALIZATION MEANS ADAPTATIONS, WHILE GLOBAL
LOCALIZATION MEANS STANDARIZATION.
TRUE
FALSE
3)FOCUS IS THE CONCENTRATION OF ALL PRODUCTS THAT GIFT
PROFITABILITY TO THE COMPANY.
TRUE
FALSE
4) GLOBALIZATION CONTRIBUTES TO DIRECT FOREIGN INVESTMENT,
CAPITAL FLOWS, HUMANITY AND TECHNOLOGY FLOWS.
TRUE
FALSE
5) IN THE POLYCENTRIC ORIENTATION, EACH SUBSIDIARY DEVELOPS
ITS OWN UNIQUE BUSINESS AND MARKETING STRATEGIES
TRUE
FALSE
6) THE ETHNOCENTRIC ORIENTATION ASSUMES PRODUCTS AND
PRACTICES THAT SUCCEED AT HOME WONT BE SUCCESSFUL
EVERYWHERE.
TRUE
FALSE
7)THE ETHNOCENTRIC ORIENTATION SEES ONLY DIFFERENCES
BETWEEN COUNTRIES
TRUE
FALSE
8)A REGIOCENTRIC ORIENTATION LOOKS THE ENTIRE WORLD AS A
POTENTIAL MARKET BECAUSE IT IS A COMBINATION OF EXTENSION
AND ADAPTATION ELEMENTS.
TRUE
FALSE
9)GENERAL MOTORS APPLIES A REGIOCENTRIC ORIENTATION
BECAUSE IT INVOLVES COUNTRIES OF A SPECIFY REGION
TRUE
FALSE
10)THE FORCES AFFECTING GLOBAL INTEGRATION AND GLOBAL
MARKETING ARE MAINLY BECAUSE OF THE RAPID GROWTH
TRUE
FALSE