A SUMMER TRAINING REPORT

IN
HEWLETT PACKARD
ON
MARKETING STRATEGIES OF HEWLETT PACKARD

ACKNOWLEDGEMENT
The successful completion of my Organization research project is due to the immense
help and guidance provide by various people. I would like to express my heartiest
gratitude towards my guide Mr. Vinod Kapoor.
The vote of thanks would not be complete unless and until I express my gratitude to our
institute faculty, who helped me in providing help where ever I needed. It is only because
of them that I have completed my research project successfully and on time. They also
helped me in discovering my area of interest and providing me with the right topic. Once
again I thank everyone who helped me in my project.

TABLE OF CONTENTS
S.No.

Topic

Page No.

1.

Executive Summary

2.

Brief History- HP

3.

Company Profile

4.

Present Marketing Strategy

10

5.

Future Project

21

6.

Objective of the Project

53

7.

Research Methodology

54

8.

Analysis & Interpretation

55

9.

Conclusion

64

10.

Suggestions

65

11.

Bibliography

66

12.

Annexure

67

13.

Questionnaire

71