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Dabur PDF
Dabur PDF
CorporateProfile
November,2010
1
1
Index
Dabur India-Introduction
FMCG Industry Scenario
Business Overview
Growth Strategy
Recent Performance
2
2
Worlds
W
ld llargestt iin Ayurveda
A
d and
d natural
t
l
healthcare
3
3
Strong Financials
S l
Sales
in Rs. million
40000
35000
30000
25000
20000
15000
10,997
12,004
12,849
12,356
14,170
FY01
FY02
FY03
FY04^
FY05
17,565
20,803
23,963
28,341
,
34,167
10000
5000
0
FY06*
FY07
FY10**
in Rs. million
22.0%
20.0%
17.1%
18.0%
14.0%
FY09
Net Profit
in %
16 0%
16.0%
FY08
19.6%
15.3%
13.3%
6000
4000
3000
2000
12.0%
5,032
5000
1,065
1,558
2,142
2 817
2,817
3,329
3,913
1000
10.0%
4
4
Key Milestones
1884
1972
1986
1994
Registered as Public
Limited Company
1998
2003
2004
2005
Professionalization
process with Burman
Family handing over
day to management
Pharmaceutical
Business de-merged
de merged to
focus on core FMCG
business
International Business
Division set up in
Dubai to focus on
overseas opportunities
Acquired Balsara
strengthening Oral
care & gaining entry
into Home care
2006
2007
2008
2010
2010
Overseas acquisition, Hobi
Group, Turkey to strengthen
presence in MENA and
d
adjacent regions
5
5
Global Footprint
UK
Canada
U.S.
Egypt
UAE
Nepal
BDesh
Nigeria
Australia
Domestic Mfg.
Locations
Key markets
Manufacturing Facilities
Our strategy is to localize manufacturing, supply chain
and product offerings to suit consumer requirements
in each geography
6
6
Super Stockist
Wholesalers
Institutions
& Modern
trade
Sub Stockist
RETAIL TRADE
CONSUMERS
Direct + Indirect Reach covering 2.8 Mn Retail Outlets
7
7
Agronomy Initiatives
9 OTC Healthcare
9 Protecting
g endangered
g
herbs
9 Technical assistance to farmers
9 Contract cultivation of herbs
8
8
Originating nearly 5
5,000
000 years ago
ago, Ayurvedic texts were
researched by Dabur in its quest for natural remedies.
Today, its application in modern life has been renewed
through the scientific research and validation undertaken
at Dabur
9 Dabur
b h
has 125
2 years experience & knowledge
k
l d
in Ayurveda
9 Successful extension of Ayurveda into personal
care and OTC healthcare
9 Riding global trend of Back to Nature
9
9
Index
Dabur India-Introduction
FMCG Industry Scenario
Business Overview
Growth Strategy
Recent Performance
10
10
size estimated
at
in Rs. billion
Many categories
are currently small and
offer huge potential
Rurall India
R
I di contributes
t ib t
c. 33% off the
th overall
ll
FMCG sector.
MAT Dec
2008
MAT Dec
2009
1,023.9
1,161.1
13.4%
Source: AC Nielsen
16%
12%
15%
9%
10%
5%
3%
-1%
0%
CY03
-8%
-5%
CY04
-10%
Source: AC Nielsen
10%
15%
12%
12%
10%
Baby Care
2%
Household Others
4%
5%
OTC Products
4%
Hair Care
8%
Personal Care
22%
1%
CY05
Urban
CY06
CY07
CY08
CY09
Fabric Care
12%
Food Products
43%
Rural
Source: AC Nielsen
11
11
70
4x
34
Middle
Class
17
7
10
Middle Class
Source : Mckinsey Global Institute Analysis
By 2025, India is poised to become the world's fifth largest consuming country
from current position of twelfth
Note:
Annual Income (in Indian Rupees, 2000): Globals >1,000,000; Strivers =500,000-1,000,000;
Seekers=200,000-499,999; Aspirers=90,000-199,999; Deprived=<90,000
12
12
80%
77%
57%
42%
67%
59%
37%
32%
18%
Toothpaste
Shampoo
Hair Oil
Rural Penetration
Skin Cream
18%
Mosquito
Repellants
Urban Penetration
Source: Industry
y Data,, IIFL
9 Low penetration levels offer room for growth across consumption categories
9 Rural penetration catching up with urban penetration levels
13
13
in US$
9
77
7.7
7.4
27
2.7
3
2.5
2.4
7
2
6
5
4
1.5
3.2
1.1
1.0
3
2
0.8
0.3
0.5
0.3
China
Indonesia
India
Malaysia
China
Thailand
Indonesia
India
Malaysia
Thailand
2.9
3
2.5
20
2.0
2
1.5
1
1.0
0.5
0.4
0.5
0
China
Indonesia
India
Malaysia
Thailand
Source: MOSL
14
14
Company
Key Categories
Sales
Profit
Market Cap
Soaps, Detergents
Soaps
Detergents, Personal Care,
Care
Foods
4,479
538
12,011
1,101
141
6,126
733
108
3 659
3,659
Biscuits
734
33
969
364
62
2,462
Marico Ltd.
571
49
1,639
Glaxo Smithkline
Consumer*
412
50
1,615
Godrej Consumer
438
72
2,423
166
39
1,533
15
15
Position
Market Share
Key Brands
Hair Care
12%
Oral Care
13%
Skin Care
7%
Chyawanprash
63%
Dabur Chyawanprash
Digestives
55%
Hajmola
Fruit Juices
52%
Honey
50%
Dabur Honey
Glucose
24%
Dabur Glucose
Hair care includes Hair Oils & Shampoos; Oral care includes Toothpastes & Toothpowder; Skin care includes moisturizers,
16
face cleaning, lightening, anti ageing & other skin care products; Digestives includes herbal digestives
16
Index
Dabur India-Introduction
FMCG Industry Scenario
Business Overview
Growth Strategy
Recent Performance
17
17
Business Structure
Dabur operates through three focused Strategic Business Units
Business Unit
Consumer Care
Division
Revenue
Share
Description
FMCG portfolio comprising
distinct businesses:
Personal Care
Health Care
Home Care
Foods
four
72%
Consumer Health
Division
8%
International
Business
18%
Note: Percentage share in revenue based on FY10 Financials ; Femcare included in Consumer Care Division
18
18
FPD
2003-2004
Balsara
Foods
FEM
2006-2007
2007-2008
2008-2009
CCD
Foods
16%
Hair Care
29%
Skin
Care
6%
Digestives
8%
Health
Supplemen
ts
17%
Oral Care
18%
19
19
Brand Architecture
9 Starting from Ayurveda, the company successfully ventured into herbal
arena becoming the Herbal Specialist
9 While herbal businesses form the core with 85% of revenues,, the
companys growth ambitions are not limited by it.
9 A robust brand architecture ensures that the core values remain intact
Brand Architecture
Herbal Space
Dabur
Herbal
H lth
Healthcare
Vatika
Premium
Personal
Care
Hajmola
Tasty
Di
Digestives
ti
Uveda
Ayurvedic
Ski care
Skin
Real
Fruit
B
Beverages
Balsara
FEM
Home Care Fairness Skin
solutions
l ti
NA
Rs 3.0 bn
Rs 1.3 bn
Rs 1.0 bn
Brand size pertains to FY2008-09 sales in India and overseas; Fem had sales of about Rs.30 mn in overseas markets in FY09
20
20
Market Share
7%
37%
16%
3%
6%
31%
Bajaj
Dabur
Dey's Medical
Emami
Marico
Others
Dabur Amla:
Largest brand in
the portfolio
Shampoo
Key Brands
Market Share
13.5%
11.2%
6.0%
23.8%
45.5%
Cavinkare
Dabur
P&G
Others
HUL
Vatika range
of shampoos
21
21
Market Share
14.3%
13.2%
49.7%
22.8%
Colgate
HUL
Dabur
Others
Babool: Targeted at
economy segment
Meswak: Premium
therapeutic
toothpaste
Health Supplements
Key Brands
d
11.1%
12.7%
62.7%
Baidyanath
a dya a
Dabur
abu
Emami
a
Zandu
a du
Otherss
O
Dabur Chyawanprash:
Largest selling health
supplement in the
country
Dabur Glucose:
2nd largest
player in the
country
Market Share
13.0%
52.0%
35.0%
Dabur
Pepsi
Others
Real: Flagship
beverages brand
Skin Care
Key Brands
Market Share*
18.0%
58.9%
3.2%
6.4%
6.6%
6.8%
Hindustan
Hi
d t LLever
Loreal
Emamii
E
Cavin Care
Dabur
D
b
Others
Market Share
37%
55%
8%
Hajmola
Satmola
Hajmola:
H
j
l Fl
Flagship
hi b
brand
d
for branded Digestives
Others
Hajmola
H
j
l ttasty
t
digestive candy
Home Care
Key Brands
26%
20%
5%
30%
Odonil
Air wick
Premium
Ambipur
Others
Odomos: Mosquito
repellant skin cream
Sanifresh:
Toilet cleaner
24
24
Description
OTC (64%)
ETHICAL (36%)
9 Generics
9 Tonic
9 Branded Products
9 Classicals
9 Branded Ethicals
Healthcare Focus
25
25
Honitus
Pudin
Hara
Womens Health
Rejuvenation
Memory Enhancer
Shilajit
Medicated Oils
Shankha
Pushpi
Dabur
abu
Active
Blood
Purifier
Baby Care
Badam Tail
Dabur
Balm
Strong
26
26
1980s
Set up a franchisee at
Dubai in 1989
Demand generation
led to setting up of
mfg in Dubai & Egypt
Building scale
scale-20%
20% of
overall Dabur Sales (FY09)
High Levels of Localization
Global Supply chain
2003 Onwards
Today
Early 90s
Highlights
New products
N
d t contributing
t ib ti
significantly to overseas sales
27
27
Vatika Conditioners
Hair Creams
Hair Treatments
28
28
Index
Dabur India-Introduction
FMCG Industry Scenario
Business Overview
Growth Strategy
Recent Performance
29
29
Growth Strategy
EXPAND
DABUR
INDIA
LIMITED
ACQUIRE
INNOVATE
30
30
Expansion Strategy
Strengthening new categories
9 Skin Care: Ayurvedic skin care
range under a new brand
launched; Acquisition of Fem
9 OTC H
Healthcare:
lth
L
Leveraging
i
Ayurveda knowledge for a
range of OTC herbal products
9 Fruit Drinks and Culinary:
Entry into the fast growing fruit
drinks category leveraging the
Real franchise
Targeting inorganic
opportunities
9 Market Entry: Acquisitions
critical for building scale in
existing
i i
categories
i & markets
k
9 Synergies: Should be
synergistic and make a good
strategic fit
9 Geographies: Opportunities in
focus markets
31
31
is
32
32
Index
Dabur India-Introduction
FMCG Industry Scenario
Business Overview
Growth Strategy
Recent Performance
33
33
1,628
2000
1,905
1500
1000
500
0
H1FY10
1200
1000
800
600
400
200
0
855
Q2FY10
H1FY11
980
Q2FY11
300
228
267
200
200
150
139
160
100
100
50
H1FY10
H1FY11
Q2FY10
Q2FY11
34
34
Shareholding Structure*
170
FIIs, 16.4
FIIs
16 4
%
Banks/FIs/
Insurance
Cos., 6.9%
17
Indian
Public and
Others, 7.0
%
Prom oters,
68.7%
Mutual
Funds, 0.9
%
2001
2010
*As on October 22, 2010
Dabur s market capitalization has increased tenfold since 2001 and it has been
Daburs
one of the biggest wealth creators in the FMCG industry in this decade
35
35
As on Sept 10
Sources Of Funds
Shareholders' Fund:
Share Capital
Reserves & Surplus
Minority Interest
Loan Funds:
Secured Loans
Unsecured Loans
174.1
1,037.5
1,211.1
4.5
99.7
235.3
As on Sept 09
86.6
690.7
777.2
8.3
113.3
54.1
335.1
13.0
1,564
167.4
10.1
963
704.6
622.1
148.8
568.3
216.6
400.8
504.1
1,689.8
595.5
483.6
1,079.1
610.7
99.9
1,564
112.1
449.1
219.5
137.7
341.4
1,147.7
573.2
353.5
926.7
221.0
7.9
963 37
37
Accolades
38
38
Disclaimer
This presentation has been prepared by Dabur India Limited (Dabur or Company) for
informational purposes only and should not be used as a basis for any investment and any
investment related decisions/ analysis.
No representation
N
t ti
or warranty,
t express or implied
i
li d is
i made
d as to,
t and
d no reliance
li
should
h ld be
b placed
l
d
on, the fairness, accuracy, completeness or correctness of such information or opinions contained
herein. The information contained in this presentation is only current as of its date. Certain
statements made in this presentation may not be based on historical information or facts and may
be forward looking statements, including those relating to the general business plans and
strategy of Dabur, its future financial condition and growth prospects, future developments in its
industry and its competitive and regulatory environment,
environment and statements which contain words or
phrases such as will, expected to, horizons of growth, strong growth prospects, etc., or similar
expressions or variations of such expressions. These forward-looking statements involve a number
of risks, uncertainties and other factors that could cause actual results, opportunities and growth
potential to differ materially from those suggested by the forward-looking statements.
In no event shall the Company be liable for any direct, special indirect or consequential damages,
or any other damages of any kind, including but not limited to loss of use, loss of profits, or loss of
data, whether in an action in contract, tort (including but not limited to negligence), or otherwise,
arising out of or in any way connected with the use of this presentation or the materials contained
in, or accessed through, this presentation.
No person is authorized to give any information or to make any representation not contained in
and not consistent with this presentation and,
and if given or made,
made such information or representation
must not be relied upon as having been authorized by or on behalf of Dabur. This presentation
cannot be copied and disseminated in any manner.
39
39
Investor Relations
Dabur India Ltd
Contact:+91-11-42786000
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40