A STUDY ON CONSUMER ATTITUDE TOWARDS AASHIRVAAD ATTA

IN CHITHODE

CHAPTER- I

INTRODUCTION OF STUDY

OBJECTIVE OF THE STUDY :

 The study is conducted with the consumers located in Chithode with 50 respondents. The
information
 To study the customer satisfaction towards Bovonto in Chithode, Erode
 To assess the association between demographic variables and customer satisfaction towards
Bovonto.
 To find out the factors influencing the customer satisfaction towards Bovonto.

LIMITATIONS OF THE STUDY:

 The we gathered may have the bias, which may not give the true picture about the chosen
research topic.
 The sampling unit chosen is the consumers of Bovonto in Chithode the survey result may
vary in other locations based on the local competitors in that area.
 The limitation of the study is restricts itself to Erode city.

CHAPTER-II

RESEARCH METHEDOLOGY

SOURCES OF DATA:
To accomplish the objective of the study, both primary and secondary datas were collected.

PRIMARY DATA:
Primary data is that data which is collected for the first time. It is original nature in the shape
of raw material.For the purpose of collection of primary data, the correspondents filled a well-
structured questionnaire. The questionnaire comprises of close-ended questions.

SECONDARY DATA:
The Secondary data was collected from various possible record like journals , articles,
magazines and websites

AREA OF STUDY:
The study is conducted in Chithode.

SAMPLE SIZE:
Sample size of 50 respondents.
SAMPLE METHOD:
Sampling is the collection of some part of an aggregate or totality basis of which it is made.
Convenient sampling is used in this research.

TOOLS FOR ANALYSIS:

 Simple percentage analysis
 Chi-Square test

CHAPTER-III

DATA ANALYSIS AND INTERPRETATIONS

SIMPLE PRCENTAGE ANALYSIS:

Percentage analysis is one of the statistical measures used to describe the characteristics of the
sample or population in totality. Percentage analysis involves computing measures of variables
selected of the study and its finding will give easy interpretation for the reader.

FORMULA:

number of correspondents
Percentage = ___________________________ * 100

Total number of correspondents

CHI-SQUARE TEST:
Chi-square test is commonly used for testing relationship between categorical variables. The
null hypothesis of a chi-square independence test is that two categorical variables are independent.

FORMULA:

Chi-square (χ2) = ∑¿2/E]

Table-4.1

TABLE SHOWING THE AGE OF THE RESPONDENT

S.NO AGE NO.OF RESPONDENT PERCENTAGE

1 20years-30years - -
2 30years-40years 13 26
3 40years-50years 33 66
4 Above 50 years 4 8
TOTAL 50 100
(source : primary data)

INTERPERTATION:
The above table shows that 26% of the respondents are 30-40 years,66% of the respondents
are 40-50 years, 8% of the respondents are above 50 years.
Majority 66% of the respondents were in the age group of 40 -50years.

Table-4.2

TABLE SHOWING THE GENDER OF THE RESPONDENTS

S.NO GENDER NO.OF RESPONDENTS PERCENTAGE

1 Male 13 26.0
2 Female 37 74.0
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that 26% of the respondents are male and 74% are female.
Majority 74% of the respondents were female.

Table-4.3

TABLE SHOWING THE OCCUPATION OF THE RESPONDENTS

S.NO OCCUPATION NO.OFRESPONDENTS PERCENTAGE

1 Agriculture 9 18
2 Home maker 18 36
3 Private sector 13 26
4 Government sector 10 20
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that 18% of the respondents are agriculture, 36% of the respondents
are homemaker,26% of the respondents are private sector, 20% of the respondents are government
sector.
Majority 36% of the respondents are home makers.

Table-4.4

TABLE SHOWING THE INCOME OF THE RESPONDENTS

 S.NO INCOME (Rs) NO.OFRESPONDENTS PERCENTAGE
1 Below Rs.5lakh
2 Rs.5lakh – Rs.10lakh
3 Rs.10lakh and above
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that 8% of the respondents are below 10000, 40% of the respondents
are 10001-15000,36% of the respondents are 15001-20001, 16% of the respondents are above 20000
Majority 40% of the respondents are at the monthly income of Rs.10001-Rs.15000

Table-4.5

TABLE SHOWING THE RESIDENTAL AREA OF THE RESPONDENTS

S.NO RESIDENTAL AREA NO.OFRESPONDENTS PERCENTAGE

1 Rural area 29 58
2 Urban area 21 42
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that 58% of the respondents are rural area, 42% of the respondents are
urban area.
Majority 58% of the respondents are at rural area

Table-4.6

TABLE SHOWING THE NATURE OF THE FAMILY OF THE RESPONDENTS

S.NO NATURE OF FAMILY NO.OF RESPONDENTS PERCENTAGE

1 Nuclear family 36 72
2 Joint family 14 28
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that 72% of the respondents are nuclear family, 28% of the
respondents are joint family.
Majority 72% of the respondents are nuclear family.

TABLE-4.7

TABLE SHOWING THE MEMERS OF THE FAMILY OF THE RESPONDENTS

 S.NO MEMBERS OF FAMILY NO.OF RESPONDENTS PERCENTAGE
1 2 4 8
2 3 10 10
3 4 28 56
4 5 1 2
5 More 12 24
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that % of the respondents having 2 members in their family, % of the
respondentshaving 3 members in their family,% of the respondent having 4 members in their family,
% of the respondenthaving 5 members in their family, % of the respondenthaving more than 5
members in their family.
Majority % of the respondents are having members in their family.

TABLE-4.8

TABLE SHOWING THE TO THE RESPONDENTS

S.NO NO.OF RESPONDENTS PERCENTAGE

1 Friends 10 20
2 Relative 20 40
3 Father 2 4
4 Mother 11 22
5 Neighbours 7 14
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that % of the respondents are suggested by friends, % of the
respondentsare suggested by relatives,% of the respondentare suggested by father, % of the
respondentare suggested by mother, % of the respondentare suggested by neighbours.

TABLE-4.9

TABLE SHOWING THE KGS OF ATTA PURCHASING IN A MONTH OF THE RESPONDENTS

S.NO KGS OF ATTA PURCHASING NO.OF RESPONDENTS PERCENTAGE

1 1kg 4 8
2 2kg 34 68
3 3kg - -
4 5kg 1 2
5 More than 5kg 11 22
TOTAL 50 100
(source : primary data)

INTERPERTATION:
The above table shows that % of the respondents buying 1kg, % of the respondentsbuying
2kg,% of the respondent buying 3kg, % of the respondentbuying 5kg, % of the respondentbuying
more than 5kg.

Table-4.10

TABLE SHOWING THE PURPOSE OF THE RESPONDENTS

S.NO PURPOSE NO.OFRESPONDENTS PERCENTAGE

1 Roti 7 14
2 Poori 39 78
3 Dosa - -
4 Snacks 4 8
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that % of the respondents purpose of roti, % of the respondents
purpose of poori, %of the respondents purpose of dosa, %of the respondents purpose of snacks.
Majority %of the respondents purpose of use of aashirvaadatta.

Table-4.11

TABLE SHOWING THE OF THE AMOUNT SPEND BY THE RESPONDENTS

S.NO AMOUNT SPENDED IN A MONTH NO.OFRESPONDENTS PERCENTAGE

(RS)
1 54 3 6
2 105 35 70
3 255 1 2
4 Above 255 11 22
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that % of the respondents spended Rs.54, % of the respondents
spended Rs.105, %of the respondents spended Rs.255, %of the respondents spended above 255.
Majority %of the respondents spended for atta in a month.
 Table-4.12

TABLE SHOWING THE LEVEL OF SATISFACTION ON QUALITY OF AASHIVARTH ATTA

S.NO CATEGORY NO.OF RESPONDENTS PERCENTAGE

1 Highly satisfied
2 Satisfied
3 Neutral
4 Dissatisfied
5 Highly dissatisfied
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that % of the respondents are highly satisfied, % of the respondents
are satisfied, % of the respondent are neutral, % of the respondent are dissatisfied, % of the
respondent are highly dissatisfied.
Majority % of the respondents are .

Table-4.13

TABLE SHOWING THE LEVEL OF SATISFACTION ON QUANTITY OF AASHIVARTH ATTA

S.NO CATEGORY NO.OF RESPONDENTS PERCENTAGE

1 Highly satisfied
2 Satisfied
3 Neutral
4 Dissatisfied
5 Highly dissatisfied
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that % of the respondents are highly satisfied, % of the respondents
are satisfied, % of the respondent are neutral, % of the respondent are dissatisfied, % of the
respondent are highly dissatisfied.
Majority % of the respondents are .
 Table-4.14

TABLE SHOWING THE LEVEL OF SATISFACTION ON PRICE OF AASHIVARTH ATTA

S.NO CATEGORY NO.OF RESPONDENTS PERCENTAGE

1 Highly satisfied
2 Satisfied
3 Neutral
4 Dissatisfied
5 Highly dissatisfied
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that % of the respondents are highly satisfied, % of the respondents
are satisfied, % of the respondent are neutral, % of the respondent are dissatisfied, % of the
respondent are highly dissatisfied.
Majority % of the respondents are .

Table-4.15

TABLE SHOWING THE LEVEL OF SATISFACTION ON BRAND OF AASHIVARTH ATTA

S.NO CATEGORY NO.OF RESPONDENTS PERCENTAGE

1 Highly satisfied
2 Satisfied
3 Neutral
4 Dissatisfied
5 Highly dissatisfied
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that % of the respondents are highly satisfied, % of the respondents
are satisfied, % of the respondent are neutral, % of the respondent are dissatisfied, % of the
respondent are highly dissatisfied.
Majority % of the respondents are .
 Table-4.16

TABLE SHOWING THE LEVEL OF SATISFACTION ON AVAILABILITY OF AASHIVARTH

ATTA

S.NO CATEGORY NO.OF RESPONDENTS PERCENTAGE

1 Highly satisfied
2 Satisfied
3 Neutral
4 Dissatisfied
5 Highly dissatisfied
TOTAL 50 100

(source : primary data)

INTERPERTATION:
The above table shows that % of the respondents are highly satisfied, % of the respondents
are satisfied, % of the respondent are neutral, % of the respondent are dissatisfied, % of the
respondent are highly dissatisfied.
Majority % of the respondents are .