Cosmetics in India

Q1 Gender
Male (1)
Female (2)
Q2 Age Group
15-20 (1)
21-25 (2)
25-35 (3)
36-above (4)
Q3 Occupation
Student (1)
Self-Employed (2)
Employed (3)
Home maker (4)
Q4 How much do you spend on cosmetics monthly?
0-500 (1)
500-1000 (2)
1000-2000 (3)
2000-4000 (4)
4000-above (5)
Q5 How frequently do you use these cosmetic products?
Frequency of usage
Twice a day
Daily (2)
Alternate day
Once in 3
(1)
(3)
days (4)
Hair care

products (1)
Skin care

products (2)

Weekly (5)

Q8 What is your skin tone?

Light - Pale White (1)
White - Fair (2)
Medium white - olive (3)
Olive - Moderate Brown (4)
Brown - Dark Brown (5)
Very dark brown - Black (6)
Q9 What is your skin type?
Normal (1)
Oily (2)
Dry (3)
Combination (4)
Sensitive (5)
Q10 How likely are you to experiment with a newly launched cosmetic product?
0 (0)
1 (1)
2 (2)
3 (3)
4 (4)
5 (5)
6 (6)
7 (7)
8 (8)
9 (9)
10 (10)

Q11 Will you experiment with a newly launched product with the following
characteristics?
Definitely
Probably
Might or
Probably not
yes (1)
yes (2)
might not
(4)
(3)
Celebrity

Endorsement
(1)
Herbal

Ingredients (2)
Non

vegetarian
Ingredients (3)
Easy

Availability (4)
Trial Pack

availability (5)

Definitely
not (5)

Q12 Where do you usually buy cosmetic products (Can choose multiple)?
Mall (1)
Online Portals (2)
Chemist (3)
Organic Store (4)
Beauty Institute (5)
Other (6)
Q13 How much these media affect your purchase decision of cosmetics?
Extremely
Somewhat
Neither
Somewhat
likely (1)
likely (2)
likely nor
unlikely (4)
unlikely (3)
Television

Ads (1)
Newspaper

(2)
Magazines

(3)
Radio (4)

Hoardings

(5)
Online Ads

(6)

Extremely
unlikely (5)