Sample Questionnaire

(In-Street)

Job No. 110903

September 2003

NEMS market research

SPELTHORNE IN STREET
INTRODUCTION: Good morning / afternoon. I am .. from NEMS Market Research, an independent market research company, and we are
conducting a short survey about shopping on behalf of Spelthorne Borough Council. May I ask you a few questions:

Q.1

ASK ALL:
Are you visiting and intending to use any facilities in this town centre today?
(1)
1
2
3

Yes, visiting shops

Yes, but not shops
No

Q.2

Q.3

ASK THOSE WHO SAID YES, VISITING SHOPS OR YES, BUT NOT SHOPS AT Q.1, OTHERS CLOSE INTERVIEW
Did you come here directly from home, your place of work, another shopping centre, or somewhere else?
(2)
Home
1
GO TO Q.4
Work
2
GO TO Q.3
Another shopping centre
3
GO TO Q.3
Somewhere else
4
GO TO Q.3
ASK THOSE WHO SAID WORK, SHOPPING CENTRE OR SOMEWHERE ELSE AT Q.2, OTHERS GOTO Q.4
Where exactly is that?
Name of firm / shopping centre:
Address:
Locality / Village:
Town & County:

Q.4

ASK ALL:
How did you travel here today?
Train
Bus/coach
Car/van/lorry driver
Car/van/lorry passenger (family car)
Car/van/lorry passenger (friends car)
Taxi
Moped/motor cycle/scooter
Bicycle
Walk
Other (PLEASE WRITE IN)

Q.5

GO TO Q.2
GO TO Q.2
CLOSE INTERVIEW

ASK ALL:
What is the main reason for choosing to visit this centre today?
ONE ANSWER ONLY
Close/near to home
Close/near to other origin
Good/convenient bus/train service
Good access or parking
A particular shop (PLEASE WRITE IN)
Good choice of shops
Good choice of goods
Lower prices
Good quality environment
Leisure facilities (incl pubs/restaurants
cinemas and health clubs)
Other (PLEASE WRITE IN)

(4)
1
2
3
4
5
6
7
8
9
A

(5)
1
2
3
4
5
6
7
8
9
A
B

(3)

Q.6

Q.7

ASK THOSE WHO SAID YES, VISITING SHOPS AT Q.1, OTHERS GOTO Q.8
What is the main thing you have come to buy in this centre today?
ONE ANSWER ONLY
ASK THOSE WHO SAID YES, VISITING SHOPS AT Q.1, OTHERS GOTO Q.8
What else will you buy on this trip?
DO NOT PROMPT: PROBE FULLY: Any others?
Q.6
(6)
Food/groceries
1
Alcoholic drink
2
Tobacco
3
Books/magazine/newspaper
4
Clothing and footwear
5
Furniture and floor coverings
6
Textiles and soft furnishings
7
Domestic gas and electric appliances (e.g. cooker, iron, fridge)
8
Radio, television, video, computer etc
9
(8)
Photographic and other durable goods
1
(e.g. musical instruments, records, tapes etc)
China, glassware and other household goods
2
Hardware and DIY goods
3
Sports goods, toys, games and camping equipment
4
Chemists goods, cosmetics and toilet articles
5
Jewellery, silverware, clocks and watches
6
Car, motor cycles, bicycles, caravans, spares and accessories
7
Garden tools/sundries/plants/flowers
8
Other goods (e.g. cleaning materials, stationery etc)
9
Other (PLEASE WRITE IN)
A
(None mentioned)

Q.8

ASK ALL:
Apart from the shops, are you visiting any other places in this centre today?
DO NOT PROMPT: PROBE FULLY: Any others?
Browsing
Financial services (banks, building societies)
Other services (e.g. dry cleaners,
travel agents etc)
Doctor/dentists
Council offices/DSS/etc
Library
Pub
Caf/restaurant
Cinema
Health club
Other (PLEASE WRITE IN)
(None mentioned)

Q.9

( 10 )
1
2
3
4
5
6
7
8
9
A
B
C

ASK ALL:
About how often do you visit this town centre?
( 11 )
1
2
3
4
5
6
7
8
9
A
B

Every day / 6-7 times a week

5 times a week
4 times a week
Three times a week
Twice a week
Once a week
Once every 2 weeks
Once a month
Less often
First visit
(Dont know)

Q.7
(7)
1
2
3
4
5
6
7
8
9
(9)
1
2
3
4
5
6
7
8
9
A
B

Q.10

ASK ALL:
What do you like about this town centre?
DO NOT PROMPT: CODE UP TO THREE RESPONSES: * RELATES TO STAINES ONLY
1st mention
( 12 )
Close to home
1
Good road access
2
Good bus service to centre
3
Accessible by rail
4
Available surface parking
5
Easy to park
6
Free/cheap parking
7
Compact/easy to get around
8
Covered shopping area
9
( 15 )
Pedestrianised area
1
Clean/litter free
2
Good facilities e.g. seating, toilets
3
Feels safe/secure
4
Not too busy or crowded
5
Attractive/pleasant environment
6
Good choice of pubs, eating places etc
7
Good leisure, sport or cultural facilities
8
Low or discount prices
9
( 18 )
Good quality shops
1
Good choice of shops
2
Presence of banks/building societies
3
Presence of specific shop or shops (PLEASE WRITE IN)
4

2nd mention
( 13 )
1
2
3
4
5
6
7
8
9
( 16 )
1
2
3
4
5
6
7
8
9
( 19 )
1
2
3
4

3rd mention
( 14 )
1
2
3
4
5
6
7
8
9
( 17 )
1
2
3
4
5
6
7
8
9
( 20 )
1
2
3
4

Long opening hours / evening activities

* Two Rivers
* Pedestrianised High Street
* Market
Everything
Nothing
Other (PLEASE WRITE IN)

5
6
7
8
9
A
B

5
6
7
8
9
A
B

5
6
7
8
9
A
B

Q.11

Q.12

ASK ALL:
What do you dislike about this town centre?
DO NOT PROMPT: CODE UP TO THREE RESPONSES: * RELATES TO STAINES ONLY
1st mention
( 21 )
Traffic congestion
1
Poor bus service to centre
2
Lack of surface parking
3
Multi-storey awkward/difficult
4
Cost of parking
5
Few traffic free areas
6
Difficult to cross streets
7
Poor facilities e.g. seating
8
Poor/dirty/not enough toilets
9
( 24 )
Litter/dirty/dogs
1
Vandals/hooligans
2
Unsafe/poor security/dangerous
3
Poor signposting in centre
4
Too few pubs eating places etc
5
Lack of leisure, sports or cultural facilities
6
Centre very windy
7
Poor quality shops
8
Prices too high
9
( 27 )
Not enough choice of shops
1
Not enough supermarket/food shops
2
Not enough clothes shops
3
Too few service businesses (e.g. banks/building societies)
4
No department store
5
Too many shops of one type
6
Short opening hours / no facilities in the evening
7
* Two Rivers
8
* Pedestrianised High Street
9
* Market
A
Everything
B
Nothing
C
Other (PLEASE WRITE IN)
D

ASK ALL:
How do you think this town centre should be improved?
DO NOT PROMPT: CODE UP TO THREE RESPONSES
Improve bus service/access
Improve rail services/access
More car parking
More traffic free areas/pedestrianisation
Better facilities for pedestrian (including pedestrian crossing)
More/better seating, toilets
Better maintenance/cleanliness
Improve security, including CCTV
Improve appearance/environment
More pubs, restaurants/cafes
Improve signposting in centre
Better facilities for young children or old people with disabilities
More leisure, sports or cultural facilities
Better quality shops
Better choice of shops
More supermarkets/food shops
More large shops/department stores
More banks/building societies
Introduce a named retailer (PLEASE WRITE IN)
Longer opening hours/more evening activities
* Extend covered shopping area
No need to improve
Other (PLEASE WRITE IN)
4

2nd mention
( 22 )
1
2
3
4
5
6
7
8
9
( 25 )
1
2
3
4
5
6
7
8
9
( 28 )
1
2
3
4
5
6
7
8
9
A
B
C
D

3rd mention
( 23 )
1
2
3
4
5
6
7
8
9
( 26 )
1
2
3
4
5
6
7
8
9
( 29 )
1
2
3
4
5
6
7
8
9
A
B
C
D

1st mention 2nd mention 3rd mention

( 30 )
( 31 )
( 32 )
1
1
1
2
2
2
3
3
3
4
4
4
5
5
5
6
6
6
7
7
7
8
8
8
9
9
9
( 33 )
( 34 )
( 35 )
1
1
1
2
2
2
3
3
3
4
4
4
5
5
5
6
6
6
7
7
7
8
8
8
9
9
9
A
A
A
B
C
D
E

B
C
D
E

B
C
D
E

(None mentioned)

CLASSIFICATION
NAME: ____________________________________________________________________________________________________
ADDRESS: __________________________________________________________________________________________________
__________________________________________________________________________________________________

POST CODE:
TIME OF INTERVIEW:
9AM 12PM
12PM 2PM
2PM 5PM

TEL. NO. ____________________________________________

LOCATION OF INTERVIEW:

( 36 )
1
2
3

INTERVIEW POINT:
( 37 )
1
2
3
4

ASHFORD
SHEPPERTON
STAINES
SUNBURY CROSS

POINT 1
POINT 2
POINT 3
POINT4

( 38 )
1
2
3
4

DAY OF INTERVIEW:
( 39 )
MONDAY
1
TUESDAY
2
WEDNESDAY
3
THURSDAY
4
5
FRIDAY
SATURDAY
6

OCCUPATION OF CHIEF WAGE EARNER IN HOUSEHOLD:

SEX:
Male
Female

( 40 )
1
2

_______________________________________________________________
( 41 )
AB
1
C1
2
C2
3
DE
4

How many cars does your household own or have use of?
( 42 )
None
1
One
2
Two
3
Three or more
4

AGE GROUP:
16 - 24 years
25 - 34 years
35 - 44 years
45 - 54 years
55 - 64 years
65 + years

( 43 )
1
2
3
4
5
6

DECLARATION: I certify that the interview has been personally carried out by me with the informant and conducted within the MRS Code of
Conduct. I further certify that the informant is not a friend or relative of mine and I have not interviewed him / her on any survey
in the last six months.

INTERVIEWER'S SIGNATURE: ______________________________________ DATE: _______________________

THIS QUESTIONNAIRE IS THE PROPERTY OF NEMS market research IN WHOM THE COPYRIGHT IS VESTED 2003