Volka Foods International

Strategic Marketing
Submit to Dr. Muhammad Imran
Hanif
Submitted by Group No: 8

Alfalah Institute of Banking and

Finance
Bagauddin Zakariya University
Multan

The organization marketing mix

The volka food are pursuing a successful marketing mix strategy. They focus on the marketing of
variegated products. This strategy always helped them to achieve their business goal. There are
four p,s in marketing mix.

Products
Price
Distribution
Promotion

PRODUCTTS
There are two types of products.

Bakery food
confectionary food

Bakery food, in bakery food different biscuits like Gold,Tea time

Zeerary,Raisano,Cocodelite,Swisscake,.Volka provide healthy food.

Twisto jelly
Boom Boom bubbles
Elaichi
Chatkhari
Pizzelo,

 PRICE
The quality of price is very effective. In getting approval of costing and review of customer
requirement prices are quoted to customer confirmation .If customer conform is the price offered
the sale contract is issued to customer with complete price quality delivery payments terms.
Volka is competively priced to its major competitors, offering a better tasting products a
competitive products.

PROMOTION
60 percent of the marketing funds are spent on advertising primarily t.v advertising with radio ,
Magizens,sign boards and supporting concert sponsorship.

DISTRIBUTION
Distribution are the institutions through which availability of products is possible. Volka have
6oo distributer. Important thing is that they must integrated into total marketing mix because of
money and time required to set up efficient channel .The main procedure is that first it go to ware
houses then distributor then consumer. Company should follow the creation of three control.

Market
Consumer

Coverage

That is constant with the desired level of consumer service.

Export is directly, Central Asian countries
Indirectly USA, UAE