Subliminal advertising

Subliminal advertising :
Much has been said of subliminal advertising, since it first emerged in
1957 from the hand of James McDonald Vicary. An experiment whose
data intentionally altered and that, despite the denial, has managed
to remain in full force throughout the years.
We analyze the history of subliminal advertising, and how far science
has shown that you can manipulate the consumer in this new
installment of the series of Neuromarketing.
We discussed in the first post of this series that neuromarketing is the
combined use of neuroscience techniques (mainly resonances) and
marketing. What is sought is to understand how marketing influences
in our brain, ie sails between consumer emotions to draw conclusions
about the factors that determine the choice of a product or service
over others are. In this regard, it has been said and much of
subliminal advertising.
Approaching the concept
Subliminal advertising whosoever audiovisual message (composed of
images and sounds) that is emitted below the threshold of conscious
awareness and encourages the consumption of a product is
considered. It also applies to those visual messages containing
information that can not be seen with the naked eye, such as still
image ads in glossy magazines or on billboards.

In Spain, this type of advertising appears collection (and forbidden) in

the art. 7 of Law 34/1998, General Advertising, and publicity defined
as "using production techniques stimuli border on the thresholds of
the senses or the like, may act on the target audience without being
consciously perceived." But since when we speak of subliminal
advertising?
The origins of subliminal advertising
To narrow the birth of subliminal advertising as we know it we must go
back to 1957, when the market research specialist James Vicary
McDonald introduced "Eat Popcorn" phrases (Come popcorn) and
"Drink Coca-Cola" (Drink Coca-Cola) in the length of the film "Picnic".
Both phrases appeared in print in a single frame and its duration was
long enough for the viewer to read them unconsciously, but too short
for it to realize it. At the time subliminal ads Vicary achieved sales of
Coca-Cola and popcorn were increased by 18.1% supposedly and
57.8% respectively.
After publishing these results, the Federal Communications
Commission of the US threatened to withdraw the broadcasting
license to utilize such a method, and the National Association of
Broadcasters prohibited the issuance of any file contents of a nature.
Almost a decade later, the Foundation for Research in Advertising
Vicary claimed that they report on the procedures performed in the
experiment in detail. Despite his insistence, Vicary never got to tell.
The reason: because it was all a farce, with altered elements and
announced by Vicary in 1962:
"Everything I did, I think, was to put a new word in common use. And
for a guy like me who is dedicated to choose correct names for
products and companies, should I head examined for choosing a
name like subliminal. I try not to think about it, it was all a trick. For
those who think it was terrible ... well; I had the same reaction when I
first thought. "
A myth that despite being denied, many governments around the
world, specifically the United States, have banned its use, placing it
well above misleading advertising, covert or, in some cases,
comparative. However, more recent analyzes have shown that
subliminal messages can affect consumer behavior, but only in a very
limited way. Today, however follows unclear how much influence or
not subliminal messages in consumer decisions and, nevertheless,
already legislates against subliminal advertising. Does it make sense?
In Bloggin Zenith | Neuromarketing, studying the brain for advertising
purposes (I)