A

SUMMER PROJECT REPORT

ON

''ANALYSING THE INTERNATIONAL MARKETING

STRATEGY OF C.L. GUPTA EXPORTS LTD.''

Submitted In Partial Fulfillment of the Requirement of the Degree

of
MASTER OF BUSINESS ADMINISTRATION (MBA)

SESSION: 2016 2017

Submitted by:
Mr. Akash Kumar Arya

Submitted by:
Yogendra Singh

Assistant Professor-SBM
IFTM University

Roll No. 15021168

MBA IIIrd-Sem.

IFTM UNIVERSITY, MORADABAD

CERTIFICATE OF ORIGINALITY

I Sandeep Kumar Roll No. 15021122 a full time bonafide student of first year of Master of
Business Administration (MBA) Programme of IFTM University, Moradabad. I hereby
certify that this project work carried out by me at Radico Khaitan Fertilizer Pvt. Ltd.
Rampur the report submitted in partial fulfillment of the requirements of the programme is
an original work of mine under the guidance of the industry mentor Mr. Rajendra Gupta
and faculty mentor Ms. Anshika Sharma and is not based or reproduced from any existing
work of any other person or on any earlier work undertake at any other time or for any other
purpose, and has not been submitted anywhere else at my time.

(Student's Signature)
Date____________

(Faculty Mentor's Signature)

Date _____________

ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or indirectly contributed in

the development of this work and who influenced my thinking, behaviour and acts during the
course of study.
I express my sincere gratitude to ____________________ for providing me an opportunity to
undergo summer training at Radico Khaitan Fertilizer Pvt. Ltd. Rampur.
I am thankful to Ms. Anshika Sharma for his support cooperation, and motivation provided to
me during the training for constant inspiration presence and blessings.
I also extend my sincere appreciation to Mr/Ms. ____________________ who provided his
valuable suggestions and precious time in accomplishing project report.
Lastly, I would like to thank the almighty and my parents for their moral support and my
friends with whom I shared my day-to-day experience and received lots of suggestions that
improved my quality of work.

SANDEEP KUMAR
Exam. Roll No. 15021122
MBA 3rd Sem.

TABLE OF CONTENT
Page No.
Content
Front Page
Declaration
Acknowledgement
1- 7

Introduction
8-9

Objectives of the Study

10-11

Scope of the Study

12-25

Literature Review
26-33

Company Profile
34-40

Product Profile
41-45

Research Methodology
46-62

Analysis and Interpretations

63-64

Conclusion
65-66
Suggestions
67-68

Limitations
Bibliography

69-70

71-73

Questionnaire