Thc h alma la o bn hng a cp

Cch y 2 hm, ti c i d mt bui hi tho ca Alma do mt ngi bn r i cng. Mc d trc

nghe thng tin Alma la o rt nhiu nhng bn thn vn mun n d hi tho ny xem thc
h nh th no. Mt phn cng v c n ngi bn ca mnh

Hi tho Alma rt ging a cp

l n tng u tin ca ti khi t chn n ni ny. Mt sn khu honh trng, nhng din gi
trong b vest lng lng, hoa trang ch khp mi ni. Cc nhn vin n rt sinh, cn nhn vin nam th
bnh bao trong chic o s mi trng chun soi ca. Mi ngi ai cng ci ni nh mt ba tic lin
hoan cui nm vy. Mn hnh trnh chiu cc on video clip v cc khu ngh dng, cc dch v hng
th xa x rt ang m c ging nh ang kch thch nhng ngi ngi pha di mong mun s hu
n.
Bt u vo phn gii thiu, ngi din gi bt u nim n v trn y sinh lc vi phn gii thiu v
cng ty Alma. Lc ti cm thy nu y khng phi cng ty a cp th thc s anh ta phi l ngi rt
yu cng ty. Tip l cc phn v m hnh s hu k ngh v trao i k ngh. Mt hnh thc mi m
m ln u tin ti c nghe.
Sau ny khi v tm hiu v s hu k ngh, th ti thy y thc s l mt m hnh rt thng mnh. Trn
th gii rt pht trin trong khi VN cn ang mi m. Khng c g phi bn ci v tnh php l ca
m hnh ny. V ci khin ngi ta hiu lm v Alma la o, chnh l u i Member get member ca
Alma

Hiu nhm alma la o t chnh sch

Chnh sch Member get Member c ngha l: Khi bn tham gia, u t mt k ngh th khi bn gii
thiu c mt ngi bn cng mua vi mnh, th bn s c Alma chit khu hy chi n cho mt
khon. Ti thi im thng 8/2016 va qua, khi ti n Alma th gi trung bnh ca mt resort l
$10.000. Sau khi gii thiu c mt ngi bn cng mua sn phm th ti c Alma chit khu li
$400
Vy cu hi t ra l: nu bn ca ti gii thiu c mt ngi bn ca anh y cng mua th ti
cn c hng chit khu na khng?
Cu tr li l KHNG. Bn ch c hng chit khu/tri n t Alma vi ngi bn trc tip ca
mnh m thi
Hay ni cch khc, y l trng im chnh phn bit chnh sch Member get Member ca Alma vi
hnh thc bn hng a cp. Gi s A mua mt k ngh, A gii thiu cho bn B cng mua th A c Alma
tri n $400 1 ln v duy nht. Khi B gii thiu cho bn C mua th B cng c Alma tri n $400 m A
khng c hng thm bt k khon no t s c mt ca C.

Trong khi , ti cc cng ty a cp. Khi A gii thiu cho B, B gii thiu cho C, ri tip tc D, E,F th A lun
c hng hoa hng t B,C,D,E,F mi mi v vnh vin.
Nhn chung, hnh thc gim gi khi mua sn phm vi s lng ln c kh nhiu doanh nghip p
dng. Chng ta c th bt gp v vn cc tnh hung gim gi, khuyn mi ti cc siu th hay ca hng
bn l nh:
o
o
o
o

Sn phm A gi X, mua 2A ch cn 1,5X.

Mua 2 tng qu
Mua 5 gim gi 30%
Mua 10 tng thm 1 sn phm

i vi Alma, l mt sn phm mang tnh thi thng, tt nhin cc nh lnh o ca Alma khng th
ni vi khch hng ca mnh l: S hu k ngh - u t 2 gim gi ngay $400. Tht s s rt phn cm
v hiu qu kinh doanh chc chn rng ai cng thy r.

H ly t s thi qu ca khch hng

Member get Member vi tri n $400 tht s rt hp dn. $400 khin nhiu ngi sn sng gi in cho
bn b mnh lin tc, thm tr gi cho c nhng ngi bn lu khng lin lc. iu ny trn kha cnh
giao tip th s khng thnh vn g nhng nu mt ngi bn c gi in ht ln ny n ln khc
th v tnh ngi ta s nghi ng v mc ch ca ngi gi in. Hn na, nu khch hng khng din
t , cng vi vic r n hi tho c th khin bn ca mnh hiu lm l ang r i lm a cp.
Li kt:
Alma l mt cng ty kinh doanh dch v du lch ngh dng c mt trn hng chc quc gia khc
nhau trc khi n Vit Nam. Alma Vit Nam chn cho mnh chnh sch kinh doanh v sale kh nhy
cm trong mt mi trng cc k k th a cp. Hy vng, vi chnh sch minh bch v hng n li ch
khch hng, Alma s sm c mt cch tip cn khch hng khc tinh t hn. trnh hiu lm ng
tic Alma la o bng hnh thc a cp nh hin nay.