BANKING ACADEMY OF VIETNAM

BTEC HND IN BUSINESS (ACCOUNTING)

ASSIGNMENT FRONT SHEET
Qualification

Unit Code / Unit number and title

Pearson BTEC Level 5 HND Diploma in Business

(Accounting)

(Y/601/0546)
Unit 1 Business Environment

Student name / BTEC Registration Number

Assessor name

(V)
(E)

Doti Chee

Date issued

Hand in deadline

Assignment title

Submitted on

BE1: Organisational Purposes and National Environment (1 of 2)

In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.

Learning
Outcome

LO1

LO2

Learning
outcome

Understand the
organisational
purposes of
businesses

Understand the
nature of the
national
environment in
which businesses
operates

Assessment
Criteria

In this assessment you will have

the opportunity to present
evidence that shows you are able
to:

Task
no.

1.1

Identify the purposes of different types of

organisation

1.2

Describe the extent to which an

organisation meets the objectives of
different stakeholders

1.3

Explain the responsibilities of an

organisation and strategies employed to
meet them

2.1

Explain how economic systems attempt to

allocate resources effectively

2.2

Assess the impact of fiscal and monetary

policy on business organisations and their
activities

2.3

Evaluate the impact of competition policy

and other regulatory mechanisms on the
activities of a selected organisation

Evidence
(Page no)

Student declaration

Business Environment A1

Page 1

I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the
work. I understand that false declaration is a form of malpractice.
Student signature:

Business Environment A1

Date:

Page 2

In addition to the above PASS criteria, this assignment gives you the opportunity to submit
evidence in order to achieve the following MERIT and DISTINCTION grades
Grade Descriptor

Indicative characteristic/s

Contextualisation

A range of methods and

techniques have been applied

To achieve M2, you would have applied the

methods and techniques of power-influence
matrix/stakeholder mapping on the extent to
which Dyson Ltd meets the objectives of
different stakeholders in criteron 1.2.

M1 Identify and apply

strategies to find
appropriate solutions.

M2 Select and apply

appropriate techniques.

(Task 1)
M3 Present and
communicate appropriate
findings

D1 Use critical reflection

to evaluate own work and
justify valid conclusions

D2 Take responsibility
for managing and
organising activities

Substantial activities / projects or

investigations have been planned,
managed and organised

To achieve D2, you will have provided

information on your scope of work in the
introduction page to show how activities /
projects or investigations have been planned,
managed and organised related to your
findings on the responsibilities of Dyson Ltd
and strategies employed to meet them in
criteron 1.3.
(Task 1)

D3 Demonstrate
convergent / lateral /
creative thinking

Innovation and creative thought

have been applied

To achieve D3, you will have shown innovation

and creative thought have been applied to your
assessment on the impact of fiscal and
monetary policy on business organisations and
their activities in criteron 2.2.
(Task 2)

Business Environment A1

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Assignment Brief
Qualification

Pearson BTEC Level 5 HND Diploma in Business (Accounting)

Unit number and title

Unit 1: Business Environment

Assessor name

Doti Chee

Date issued
Hand in deadline

Assignment title

BE1: Organisational Purposes and National Environment (1 of 2)

Scenario:

Dyson Ltd is a British technology company that designs and manufactures vacuum cleaners, hand dryers, bladeless
fans and heaters. It sells machines in over 70 countries and employs more than 7,000 people worldwide.

History
James Dyson encountered problems with the conventional wheelbarrow he was using while renovating his property. He
found that the wheel sank into the mud, was unstable and was prone to punctures; the steel body caused damage to paint
work and became covered with dried cement. By 1974 Dyson had a fibreglass prototype of a barrow with a ball instead
of a wheel, the Ballbaroow.
Later that year Dyson bought a Hoover Junior vacuum cleaner. The Hoover became clogged quickly and lost suction
over time. Frustrated, Dyson emptied the bag to try to restore the suction but this had no effect. On opening the bag to
investigate, he noticed a layer of dust inside, clogging the fine material mesh and preventing the machine working
properly. The machine worked well only with a fresh bag, it lost suction over time. He resolved to develop a better
vacuum cleaner that worked more efficiently.
During a visit to a local sawmill, Dyson noticed how the sawdust was removed from the air by large industrial cyclones.
Centrifugal separators are a typical method of collecting dirt, dust and debris in industrial settings. Such methods
usually were not applied on a smaller scale because of the higher cost. Dyson hypothesised the same principle might
work, on a smaller scale, in a vacuum cleaner. He removed the bag from the Hoover Junior and fitted it with a
cardboard cyclone. On cleaning the room with it, he found it picked up more than his bag machine. This was the first
vacuum cleaner without a bag.
According to @Issue: The Journal of Business and Design (vol. 8, no. 1), the source of inspiration was in the following
form:
In his usual style of seeking solutions from unexpected sources, Dyson thought of how a nearby sawmill used a cyclone
a 30-foot (9.1 m)-high cone that spun dust out of the air by centrifugal forceto expel waste. He reasoned that a
vacuum cleaner that could separate dust by cyclonic action and spin it out of the airstream would eliminate the need for
both bag and filter.
Dyson developed 5,127 prototype designs between 1979 and 1984, the first prototype vacuum cleaner, a red and blue
machine brought Dyson little success, as he struggled to find a licensee for his machine in the UK and America.
Manufacturing companies like Hoover did not want to license the design, probably because the vacuum bag market was
worth $500m so the Dyson was a threat to their profits.
The only company that expressed interest in the new cyclonic vacuum technology was Dyson's former employer,
Rotork. Built by Italian appliance maker Zanussi and sold by Kleeneze through mail order catalogue, the Kleeneze
Rotork Cyclon was the first publicly-sold vacuum cleaner of Dyson's design. Only about 500 units were sold in 1983.

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In 1985 a Japanese company, Apex Ltd., expressed interest in licensing Dyson's design and in March 1986 a reworked
version of the Cycloncalled G-Forcewas put into production and sold in Japan for the equivalent of US$2,000. The
G-Force had an attachment that could turn it into a table to save space in small Japanese apartments. In 1991, it won the
International Design Fair prize in Japan, and became a status symbol there.
Using the income from the Japanese licence, James Dyson set up Dyson Appliances Ltd. in 1991. The first dual-cyclone
vacuum built under the Dyson name, the DA 001, was produced by American company Phillips Plastics in a facility in
Wrexham, Wales beginning in January, 1993 and sold for about 200.Due to quality control concerns and Phillips's
desire to renegotiate the terms of their contract to build the vacuum cleaner Dyson severed the agreement in May 1993.
Within two months Dyson set up a new supply chain and opened a new production facility in Chippenham, Wiltshire,
England; the first vacuum built at the new facility was completed 1 July 1993. The DA 001 was soon replaced by an
almost identical vacuum called DC01.
Even though market research showed that people wouldnt be happy with a transparent container for the dust, Dyson
and his team decided to make a transparent container anyway and this turned out to be a popular and enduring feature
which has been heavily copied. The DC01 became the biggest selling vacuum cleaner in the UK in just 18 months.
The company introduced a cylinder machine, the DC02, and produced a number of special editions and revised models
(DC02 Absolute, DC02 De Stijl, DC05, DC04, DC06, DC04 Zorbster). On 2 January 2001 the company name was
shortened from Dyson Appliances Ltd. to simply Dyson Ltd.. In April of that year the DC07, a new upright vacuum
cleaner using "Root Cyclone" technology with seven cyclone funnels instead of the original dual-cyclone design, was
launched. By 2009 Dyson began creating other technologies: the AirBlade hand dryer, the Air Multiplier 'bladeless' fan
and Dyson Hot, the 'bladeless' fan heater.

Patent infringement
In 1985, Amway was sued by Dyson for the copyright infringement of Dyson dual cyclone prototype machine. In April
1984, Dyson claims that he had sent the prototype machines, drawings and confidential information to Amway as part
of the contract. In January 1985, Amway produced the CMS-1000, a machine which was very similar to the Dyson
design. Less than a month later, Dyson sued Amway. In 1999, the US company Hoover was found guilty of patent
infringement
In July 2010 Dyson lost a legal action against Vax in the High Court. The ruling rejected Dysons claim that the Vax
Mach Zen had infringed one of its registered designs. However, although it lost this case in Britain (and the subsequent
appeal in 2011) it won a similar case against Vax's sister company, Dirt Devil, in France.
In September 2013 Dyson initiated court proceedings against Samsung, alleging they had infringed on a steering
mechanism patent that Dyson holds, which has later been dropped

The James Dyson Award and the James Dyson Foundation

The James Dyson Award is an international student design award running in 18 countries. It is run by the James Dyson
Foundation, James Dysons charitable trust, as part of its mission to encourage the next generation of design engineers
to be creative, challenge and invent. The international winner of the James Dyson award will receive for themselves and
for their university.
The James Dyson Foundation aims to inspire young people to study engineering and become engineers. By visiting
schools and universities and providing workshops for young people, the foundation hopes to encourage creativity and
ingenuity. Over 727 schools in Great Britain and Northern Ireland have used Dysons education boxes to send to
teachers and pupils in order to learn more about the design process. The James Dyson Foundation also provides
bursaries and scholarships to aspiring engineers

Cyclone technology
A Dyson vacuum cleaner uses cyclonic separation to remove dust and other particles from the air stream. Dirty air
enters a conical container called a cyclone, where it is made to flow in a tight spiral. Centrifugal force throws the
particles out of the airflow onto the wall of the container, from which they can fall into a bin. The vacuum cleaner uses
several stages of cyclones. Dyson states that centrifugal forces can reach up to 150,000g.

Air Multiplier
The Dyson Air Multiplier is a household appliance, functioning as a cooling fan. It was introduced in October 2009.
Like other bladeless fans, the apparatus itself has no visible external blades, as the fan blades are concealed within the
body of the product. The principle of bladeless-fan technology is that air is pushed through an annular aperture, being a
forward-facing circular slit in a vertical ring-shaped frame, the "amplifier". This creates a thin jet stream of air that,
while emerging from the aperture, passes over an airfoil-shaped ramp that channels its direction. Surrounding air is
pulled along with the airflow, producing a phenomenon called entrainment. At the same time, the airflow away from the
ring forward creates an area of low pressure. The low pressure pulls in more air from behind the machine (filling the

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gap), which then passes through the open area of the ring-shaped frame and is drawn into the air stream. This
phenomenon is called inducement. Dyson states that the initially generated air flow is multiplied between 15 and 18
times for the models AM01, AM02 and AM03, projecting a smooth stream of uninterrupted air. In March 2014, the
second-generation models of the Air Multiplier were acoustically re-engineered so that the bladeless fans were quieter
than their predecessors by improved airflow and a Helmholtz resonator to cancel a 10 kHz whine.

Research projects
In 2014, Dyson invested in a joint robotics lab with Imperial College London to investigate vision systems and engineer
a generation of household robots. In 2001 they got close to launching a robot vacuum, the DC06, but James Dyson
pulled it from the production line as it was too heavy and slow.
Dyson invested in a Dyson Chair at Cambridge University in November 2011. The Dyson Professor of Fluid Mechanics
focuses on teaching and researching the science and engineering behind air movement.
In addition, Dyson invested hundreds of thousands pounds in a Dyson research branch at Newcastle University in May
2012 to investigate the next generation of Dyson digital motor and motor drive.
Visit:
http://www.dyson.co.uk/
https://en.wikipedia.org/wiki/Dyson_(company)
You are part of a team in a business magazine elaborating a special edition on Dyson Ltd and its business environment.
You are required to write a report to show your understanding for the behaviour of organisations in their market
environment in LO1 and be able to assess the significance of the global factors that shape national business activities in
LO2. In addition, you are required to make a field trip to a business organisation in Hanoi for comparative study between
UK and local types of organisation.
Task 1 (LO 1: 1.1, 1.2, 1.3 and M2, D2)
To achieve M2, you would have applied the methods and techniques of power-influence matrix/stakeholder mapping on
the extent to which Dyson Ltd meets the objectives of different stakeholders in criteron 1.2.
To achieve D2, you will have provided information on your scope of work in the introduction page to show how
activities / projects or investigations have been planned, managed and organised related to your findings on the
responsibilities of Dyson Ltd and strategies employed to meet them in criteron 1.3.
Task 2 (LO 2: 2.1, 2.2, 2.3 and D3)
To achieve D3, you will have shown innovation and creative thought have been applied to your assessment on the impact
of fiscal and monetary policy on business organisations and their activities in criteron 2.2.

Task 1

A briefing report that elaborates on the organisational purposes of businesses.

Task 2

A briefing report that describes the nature of the national environment in which
businesses operate

Sources of information
http://www.dyson.co.uk/
http://enwikipedia.org/wiki/Dyson_(company)

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PRESENTATION
1. The assignment should have a cover page that includes the assignment title, assignment
number, course title, module title, Lecturer/tutor name and students name. Attach all the
pages of assignment brief/achievement summary with your report and leave them blank for
official use.
2. Ensure that authenticity declaration has been signed.
3. This is an individual assignment.
4. Content sheet with a list of all headings and page numbers.
5. A fully typed up professionally presented report document. Use 12 point Arial or Times New
Roman script.
6. Your assignment should be word-processed and should not exceed 2,500 words in length.
7. Use the Harvard referencing system.
8. Exhibits/appendices are outside this limit.
9. The assignment should contain a list of any references used in the report.
PLAGIARISM
The following behavior is regarded as plagiarism and will not be accepted.
a)
b)
c)
d)

The use of unreferenced material.

The use of previous reports or reports handed in for another module.
Copying, modifying or paraphrasing another students report.
Copying pieces of one (or more) reports.

In case of doubt you are encouraged to check on

http://isites.harvard.edu/icb/icb.do?keyword=k70847&pageid=icb.page342054
Harvard referencing style is to be used at all times.

for

further

details.

The use of online sources such as wikipedia, investopedia and blogs is HIGHLY discouraged. At all
times you must refer to the original source and use appropriate referencing.
NOTES TO STUDENTS FOR SUBMISSION

Check carefully the submission date and the instructions given with the assignment. Late
assignments may not be accepted.

Ensure that you give yourself enough time to complete the assignment by the due date.

Do not leave things such as printing to the last minute excuses of this nature will not be
accepted for failure to hand-in the work on time.

You must take responsibility for managing your own time effectively.

If you are unable to hand in your assignment on time and have valid reasons such as illness,
you may apply (in writing) for an extension.

Failure to achieve a PASS grade will results in a REFERRAL grade being given.

Take great care that if you use other peoples work or ideas in your assignment, you properly
reference them in your text and any bibliography.

NOTE: If you are caught plagiarising, the University policies and procedures will apply.

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Achievement Summary
Qualification

Pearson BTEC Level 5 HND

Diploma in Business
(Accounting)

Assessor name

Unit Number and

title

Unit 1 Business Environment

Student name

Criteria
Reference

Doti Chee

To achieve the criteria the evidence must show that the student
is able to:

Achieved?
(tick)

LO 1
1.1

Identify the purposes of different types of organisation

1.2

Describe the extent to which an organisation meets the objectives of different

stakeholders

1.3

Explain the responsibilities of an organisation and strategies employed to

meet them

LO 2
2.1

Explain how economic systems attempt to allocate resources effectively

2.2

Assess the impact of fiscal and monetary policy on business organisations

and their activities

2.3

Evaluate the impact of competition policy and other regulatory mechanisms

on the activities of a selected organisation

Higher Grade achievements (where applicable)

Grade descriptor

Achieved?
(tick)

Grade descriptor

M1 Identify and apply strategies to

find appropriate solutions.

D1 Use critical reflection to evaluate

own work and justify valid conclusions

M2 Select and apply appropriate

techniques.

D2 Take responsibility for managing

and organising activities

M3 Present and communicate

appropriate findings

D3 Demonstrate convergent / lateral /

creative thinking

Business Environment A1

Achieved?
(tick)

Page 8

Assignment Feedback
Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Signature

Date

Student Signature

Date

FOR INTERNAL USE ONLY

VERIFIED

YES

NO

DATE
: ...........................................................................
VERIFIED BY : ...........................................................................
NAME
: ...........................................................................

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