RULE BOOK

WILD CARD

THE CONCEPT

HUL & CNBC-TV18 present L.I.M.E. 8 - an inter B-school marketing and business challenge to give
students an opportunity to stretch their imagination and write the future!

PARTICIPANTS
Indias premier B-schools (IIM-A, IIM-B, IIM-C, IIM-L, IIM-I, IIM-K, FMS, XLRI, ISB, SPJIMR, NITIE
and JBIMS) in India. This contest is open to all first year as well as second year students from
these institutes, irrespective of their specialisations.

WILD CARD ENTRIES

The success of L.I.M.E. over the past years has catapulted our initiative to another level. B-School
students from various parts of the country have begun to identify with it as a common forum for
debate and interaction. We have also received an overwhelming number of requests to expand the
number of colleges that can participate in L.I.M.E. Thus, in order to make L.I.M.E. truly competitive
and encourage the participation of B-schools across the country, we introduced a concept called
the wild card entry in the third edition of L.I.M.E. and continue with the tradition this year as well.
Like the previous years a special challenge will be given to the students who will then enter the
show directly in the semi-finals on equal ground with the other 12 B-schools.
Students who register for the wild card entry will have access to one exclusive HUL case study.
Of all the entries received in this section, HUL reserves the right to shortlist the top 9 teams. These
teams will then come to the HUL Campus in Mumbai for presentations and the top 3 teams enter
the semi-finals with participants from the 12 B-Schools.
TEAM RULES
Students have to register in teams of 3 only
HUL and CNBC-TV18 reserve the right to check the validity of the registration information
submitted at any point of time
Any deviation from the above will result in immediate disqualification of the entire team
Modification of team post registration will not be allowed

THE PROCESS

The contest will pan across six months and will take place in the following phases:

CASE STUDY AND REGISTRATION

All teams register themselves by logging on to www.facebook.com/unileverdiariesindia
An HUL case study will be uploaded on the website www.facebook.com/unileverdiariesindia
Timelines for Wild Card B-schools will be uploaded on www.facebook.com/unileverdiariesindia
(i.e., the date for the case study release and the last date for submissions)
CASE STUDY: ROUND 1
An HUL case study will be assigned to all B-schools under the Wild Card Entry
The case brief and mentor video clip can be downloaded from
www.facebook.com/unileverdiariesindia
This period is the window for research, analysis and brainstorming
~ Deliverables at the end of this phase:
A one page word write up about your idea, i.e. the teams idea on a page
(Font: Arial, Font size: 10, Line Spacing: 1)
Teams are requested to upload their idea on a page on www.facebook.com/unileverdiariesindia.
HUL will evaluate all the entries and reserves the right to shortlist top 9 teams from amongst
these
Remember it is all the time one has to convince the Jury comprising of senior leaders from HUL
and CNBC-TV18 of what it takes to predict the future

THE PROCESS

ELIMINATION: ROUND 1B - JURY EVALUATION

The final 9 shortlisted teams will be invited to CNBC-TV18 Studio in Mumbai
They will be required to submit a detailed PPT of their case solution and a 30 second video
(optional)
They will have to then present to a jury comprising senior leaders from HUL and CNBC-TV18. The
Jury will evaluate the students performance based on a 3 mins presentation + 15 mins Q&A
and a 30 second video (optional) that was uploaded on www.facebook.com/unileverdiariesindia
Top 3 teams from the 9 teams will then qualify to enter the semi-finals.
Travel and stay arrangements for the 9 teams travelling to Mumbai for the jury evaluation will be
provided

THE PROCESS

CASE STUDY: ROUND 2 - SEMI FINALS

An HUL case will be presented to the teams that reach the semi finals and uploaded on site
www.facebook.com/unileverdiariesindia
Download the case study from www.facebook.com/unileverdiariesindia
This period is your window for research, analysis and brainstorming
~ Your deliverable at the end of this phase:
1. A power point presentation (max - 3 mins)
2. A one page word write-up about your idea, i.e. the teams idea on a page
(Font: Arial, Font size: 10, Line Spacing: 1)
3. A 30 sec video (optional) (format: mpeg)
The 3 shortlisted teams are required to submit their entries to HUL and CNBC-TV18

ELIMINATION: ROUND 2 - JURY EVALUATION

All Semi-Finalist teams will then be invited to present to a special jury at the CNBC-TV18 Studio in Mumbai
The teams will be evaluated basis their 3 min presentation to the Jury and 15 min Q&A
Travel and stay arrangements for the all teams travelling to Mumbai for the Semi-Finals will provided

ROUND 3: DETAILED GROUNDWORK AND MENTORING

3 Finalist teams will be assigned a new case brief to analyse for the Grand Finale
These teams will be able to interact with their mentor in the company for any conceptual clarity, discussion etc.
via mail or phone
~ Deliverables at the end of this phase:
1. A power point presentation (max - 5 mins)
2. A one page word write up about your idea, i.e. the teams idea on a page
(Font: Arial, Font size: 10, Line Spacing: 1)
3. A 30 sec video (optional) (format: mpeg)

THE PROCESS

GRAND FINALE
The final presentation will be a 20 mins long interaction per team (5 mins presentation + 15 mins Q&A)
The 3 Finalist teams will present to the final jury consisting of the most revered names in India Inc,
Advertising & Marketing specialists and academicians in the Grand Finale, the schedule for which will be
agreed.
The Mentors/Category heads from the 12 participating brands, Marketing Managers and the honourable
faculty members will attend the Grand Finale
The auditors will collate the final score and the final results will be declared by the jury on the same day
itself.

PRIZES
Semi-Finals: The top 3 teams that qualify to the Semi-Finals win a cash prize of INR 1,00,000 each
Grand Finale Winners: The winning team in the Grand Finale wins a grand prize of INR 10,00,000 and
each member will be awarded a Pre-Placement Interview for the Unilever Future Leaders Programme to be
a Management Trainee (Sales & Marketing) at HUL and also win a ticket to the global stage and participate
amongst equals at an international level in Unilever Future Leaders League - The Unilever case study
challenge, where teams represent their respective countries at a global level and get to meet senior
leaders. A cash prize of INR 3,50,000 would be awarded to the 1st runner up team and
INR 2,00,000 to the 2nd runner up team

Please Note:
All Timelines & Deadlines at all stages will be updated on www.facebook.com/unileverediariesindia
A maximum of only one exchange student will be allowed in a team.

For more information, please log on to www.limeonline.org