The Business Model Canvas

Key Partners

Key Activities

Designed for:

Designed by:

Value Propositions

Customer Relationships

Key Resources

Cost Structure

Channels

Revenue Streams

Date:

Customer Segments

Version:

Designed for:

The Lean Canvas

Problem

Solution

Designed by:

Unique Value Prop.

Unfair Advantage

Date:

Customer Segments

Version:

Documentation:
Read Instructions
Watch YouTube video

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Existing Alternatives

Key Metrics

High-Level Concept

Channels

Early Adopters

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Cost Structure

Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Excel implementation by: Neos Chronos Limited (http://neoschronos.com/)
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Revenue Streams

Designed for:

The Value Proposition Canvas

Designed by:

Product

Date:

Customer

Version:

Documentation:
Read Instructions

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paste it to the canvas.

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Benefits

Wants
Experience

Features

Fears

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Needs

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Company

Enter value in the -- Designed for: -- box

Substitutes

Product
Ideal Customer
Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Excel implementation by: Neos Chronos Limited (http://neoschronos.com/)
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

The Lean Canvas

Problem
Business models needs to be
more portable
Measuring progress is hard
work
Communicating learning is
critical

Existing Alternatives
Intuition, business plan,
spreadsheets

Solution
Lean Canvas

Designed for:

Designed by:

Date:

Version:

Lean Canvas

Ash Maurya

01 January 2010

1.0

Unique Value Prop.

Unfair Advantage

Helps startups raise theirs

odds of success

Personal Authority

Customer Segments
Startup Founder (Creators)

"Expert" endorsements

Sharing Learning

Create Lean Canvas

Track Experiment

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Advisors / Investors (Collaborators)

Progress Dashboard

Key Metrics

Documentation:
Read Instructions
Watch YouTube video

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paste it to the canvas.

High-Level Concept
Github meets Weight-watchers
for business models.
Startup report card

Channels

Early Adopters

1. Blog / Book / Workshops

Familiarity with Lean Startups,

2. Startup / Acelerators / Investors

Customer Development,

Invite Collaborator

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Business Model Canvas.

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Cost Structure

Revenue Streams

Hosting Costs - heroku (currently $0)

People Costs - 40hrs & $65/hr - $10K/month

30-day Free trial @ $14/mo

(1 private canvas / 3 collaborators)

Break-even point: 743 customers

Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Excel implementation by: Neos Chronos Limited (http://neoschronos.com/)
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.